8 All-Too-Common Mistakes Brands Make When Managing #SEO

8 All-Too-Common Mistakes Brands Make When Managing SEO Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating ... read more8 Online Reputation Management Tips Every Entrepreneur Needs to Know In some cases, the brand ... mistakes entrepreneurs make when embarking on a new online reputation management plan for their business. They have a great PR and content marketing team onboard, but they don't have a specialist specifically for SEO to ... read more

13 SEO mistakes that are easy to make (and how to correct them) As the technology continue to advance, what you might know about SEO a year ago may no longer apply today. Since SEO can be quite complex in its ever-adapting nature, it's easy for blogs, brands and sites to make mistakes based off common misconceptions. read more10 WordPress SEO Questions That Took Me 10 Years To Answer! Of the many different content management systems and web publishing ... for you who understands organic search, knows how SEO strengthens your marketing, and keeps you from making costly mistakes. This person should be engaged in a long-term relationship ... read more10 common content marketing mistakes (and how to avoid them) "Brand ... mistakes marketers make is assuming content will be reposted, shared, or republished because it is high quality, according to Matthew Mercuri, a digital marketing specialist with software and compliance company ERA Environmental Management ... read more8 Lessons I Learned Building my First SaaS Business in a Third World Country Afterall, my first company, SEO Hacker ... ideas. 8. Get your Customers to the 'Aha' Moment ASAP. The 'Aha' moment is that magic moment when users finally unlock the benefits of your product and realize that it has the potential to make their ... read more8 Lessons Learned From Owning a Search Agency for 15 Years I'm writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make ... on sites) SEO or search ... read more8 Digital Content Creation Mistakes–and How to Avoid Them There is no point in having the best digital content creation strategy ... your soda brand with a fun experience, not just a product. Don't waste time on content that does not satisfy your customers' needs and wants. 8. No SEO One of the absolute ... read moreInternet Marketing: A Small Business Guide Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing. "Online marketing is ensuring potential customers find your business — your brand ... PPC management company," No Risk SEO's website is one ... read more45% employers consider stress and mental health a major cause of staff absence Research from Group Risk Development (GRiD), the trade body for the group risk industry, highlighted the need for employers to make effective early interventions when managing ... mistakes do happen, even to some of our best known and most loved brands. read more

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A Brief Guide to Contrarian Ecommerce Marketing

Repeat customers are worth more and they cost less to market to. But many ecommerce marketers focus on getting new customers rather than service the customers they already have. Image: Adobe.

Search engine optimization, paid search advertising, and digital banner advertising are among the most popular forms of ecommerce marketing, but they may not be the most effective for every business. A smart, data-driven plan could help some online retail businesses do better.

By year's end, retail marketers will have spent about $15.9 billion on pay-per-click ads, banner advertising, and other digital promotions, according to eMarketer. In fact, retailers, online and off, are likely to account for 21.9 percent of all U.S. digital advertising spending this year.

Retailers purchase roughly 22 percent of all digital advertising, according to eMarketer.

When retail marketers are not buying digital ads, they are probably worrying about SEO, which is still one of the most popular forms of ecommerce marketing.

Play the Contrarian

There is almost certainly merit to investing in both digital advertising and SEO, but these are not the only ways to grow an ecommerce business. Try playing the contrarian as you consider how your business invests in marketing.

A contrarian is a person who rejects or opposes popular positions. In our context, this implies that you don't like or want to use SEO or digital advertising. So as you plan for the rest of 2016 and beyond, ask yourself how you would improve your business without these.

Here are some suggestions to guide your thoughts.

Quality, Convenience, Value, and Customer Service

"The marketing and advertising industries are currently in a state of great confusion," advertising expert and 'Ad Contrarian' Bob Hoffman told a London audience. "In fact we are so confused we have lost touch with reality and also with average consumers — or as I like to call them, people."

"You cannot be taken seriously in any marketing or advertising organization if you suggest that the bulk of consumer behavior is perfectly obvious…asserting that the reason people buy most products is because they are tastier, prettier, cheaper, or are simply more readily available."

Hoffman's point may be that we forget that most of our customers have simple needs. They want a quality product, at a good value, and they want buying it to be easy.

Consider this, earlier this month Unilever, the multinational consumer goods company, agreed to buy online subscription retailer Dollar Shave Club for $1 billion. The five-year-old Dollar Shave Club has grown from no sales to more than $240 million in annual revenue, largely because its razors were cheap and convenient.

Dollar Shave Club used a low price and convenient delivery to grow a billion-dollar business.

While wearing your marketing contrarian hat, ask yourself how you could improve your online store's quality, convenience, value, and customer service. If you improved these areas, how would your business be impacted?

Repeat Customers Are Worth More than New Ones

Existing customers are almost always more profitable than new customers. And this has always been the case.

In an often-cited paper from August 2012, Adobe reported that a shopper returning to make a second purchase from an online store will typically spend three times as much as a new customer. And when a consumer returns three or more times to buy from an online shop, that repeat customer will typically spend five times as much as a new customer on each purchase.

In 2014, Marketo cited a Bain & Company study, which found that repeat customers tend to spend 67 percent more than new ones. What's more, "it costs between six and seven times more to acquire a new customer than to retain ones you've already got."

SEO and digital advertising focuses on new customer acquisition. This is good. Every business wants to increase the total number of customers it has. But the ecommerce marketing contrarian knows that existing customers are worth more.

What can your ecommerce organization do to retain loyal shoppers?

Email Marketing Works Best

In February 2015, I wrote "Without Email Marketing, You're Probably Losing Sales." This is still the fact today. Email marketing is probably the single best thing an online retail business can do to drive sales.

Yet, it seems that the majority of ecommerce marketers do not segment, automate, or personalize email-marketing campaigns.

From the marketing contrarian's perspective, how can you invest in other forms of promotion when you have yet to make use of the most powerful tool you have. It is like digging a trench with a spoon whilst your backhoe sits idle.

Content Marketing Will Generate Profits

Consider, again, Dollar Shave Club. A few paragraphs back I noted the company was recently sold for $1 billion. While Dollar Shave Club certainly participated in many forms of advertising and promotion, it was content marketing that propelled its revenue.

In March 2012, the company posted a one-and-a-half-minute long video on YouTube. The entertaining pseudo-commercial generated more than 12,000 subscription orders in 24 hours.

Not everything your ecommerce store publishes will boost sales the way that this Dollar Shave Club video did, but the opportunity is there.

Ask your inner ecommerce marketing contrarian what sort of content you could produce if you redirected some of your other marketing investments. In the meantime, enjoy these videos.

Advertise Locally for New Customers

Digital advertising and SEO are far reaching. An online store in Boise, Idaho can sell to shoppers 10,000 miles away in Johannesburg, South Africa. But are folks in Johannesburg really the customers that a Boise-based ecommerce business can serve best?

Ecommerce lets you sell anywhere in the world. But are far away customers really the ones you can serve best?

If your warehouse is in Boise, Idaho, you can ship to Idaho residents via ground and expect it to arrive in a day or two. This means you can offer free shipping and compete with services like Amazon Prime.

Also, you likely understand the local market better than your distant competitors.

Last month, I wrote about how online stores could use direct mail to attract new ecommerce customers. As a contrarian ecommerce marketer, consider promoting your products to those customers nearest you. And consider using tactics your competitors might not be.

Measure Everything, Analyze Everything

As you remove your contrarian hat, remember to measure and analyze everything. Good marketing should be data-driven.

If you generate a lot of sales from direct mail, understand why and repeat the effort. If email helps you retain customers, figure out which emails work best. If banner ads boost your revenue, determine which creative does the best job.

The aim, after all, is constant improvement.

Source: A Brief Guide to Contrarian Ecommerce Marketing

Best #SEO Tools for 2016

Web CEO Awarded Best SEO Software on CrowdReviews.com SANTA FE, NM--(Marketwired - July 31, 2016) - CrowdReviews.com, the leading platform for online software reviews, has named Web CEO as the best search engine optimization ... most crucial factor being considered. SEO software providers are encouraged ... read moretopseos.com Reports SEO Brand as the Best Search Engine Optimization Service for the Month of July 2016 topseos.com judges and declares the best search engine optimization companies in the industry. Based on the meticulous examination process SEO Brand was named as the best contending firm. Those searching for a firm with solid customer satisfaction and a ... read more

2016 Local SEO Ranking Factors: Ranking Solutions Comments Burnley, Lancashire -- (SBWIRE) -- 07/20/2016 -- A study conducted by Local SEO Guide ... receive the best positions possible." About Ranking Solutions Ranking Solutions are a leading digital marketing company that hold all of the tools and knowledge ... read moreThese Tools Will Help You Become A More Persuasive Writer This tool will make you look like a professional writer. It's a free grammar, spelling and punctuation checker trusted by millions of users. One of the best ways to let the words ... increased traffic, and SEO value. Another handy and user-friendly ... read more10 Online Marketing Tools That'll Accelerate Growth of a New Business In the past, we've discussed everything from WordPress plugins for improving your blog's usability to the best blogger outreach tools. In this post ... If you're starting a new business in 2016, you need to put plenty of resources into Twitter ... read moreSEO Brand Named Top Mobile Marketing Service by topseos.com for July 2016 NAPLES, FL --(Marketwired - July 22, 2016) - The independent authority on internet marketing solutions, topseos.com, has named SEO Brand the best mobile marketing company for July 2016. SEO Brand was selected due to their effective performance in the ... read more21 Best FREE SEO Tools for On-Page Optimization It must offer the best user experience in that niche. Fortunately, there are a number of free tools that can help you achieve that goal. Developing the right list of keywords remains a staple of SEO, even in 2013. Because the keyword selection has such a ... read moreThe Importance of SEO Training for Editorial Teams For some background, I was director of organic search (SEO) at F+W (Digital Book World's parent company ... This is where your company's blog comes in: your blog is one of your top tools for answering the questions that your target customer has. read moreThe Best Free SEO Tools for Competitive Intelligence Here's an analysis of the four best free tools for competitive SEO intelligence ... What are your favorite free SEO tools for competitive intelligence? Share your recommendations in the comments. read moreGet the full SEO picture for 2016 with these 10 free tools Your mission as an SEO ... and best reach an audience. Without search, there would be almost no traffic to engage. In 2014, Conductor.com reported that about 64 percent of organic website traffic came from search engines. The following 10 tools, which ... read more

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Source: Best #SEO Tools for 2016

topseos.com Announces SEOP as the Best Digital Marketing Firm for the Month of July 2016

/EINPresswire.com/ -- NAPLES, FL--(Marketwired - July 31, 2016) - topseos.com, the independent authority on search marketing vendors, has named SEOP the best digital marketing company for July 2016. Each month the independent research team at topseos.com evaluates thousands of services to determine which services produce the most strong solutions. The ratings are updated on a monthly basis to account for the latest accomplishments within the internet marketing industry.

These companies are put through the topseos.com genuine evaluation process in order to identify which companies offer the top overall solution. Companies are chosen based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation areas, interacting with customer references, and performing various market and industry research projects.

The rankings are revisited each month based on the assumption that the search engine marketing industry changes over time. Agencies are evaluated based on the newest trends and developments most important to clients. Often times the research team at topseos.com spends time connecting with customers of competing agencies for a more thorough look.

SEOP has been named the best digital marketing agency based on a thorough examination of their offered solutions. The independent research team has named them due to their continued performance and their history of successful search marketing solutions. Those looking for a dependable digital marketing solution to meet their specified needs should consider SEOP.

About SEOP

Search Engine Optimization Performance has over 12 years of experience in search engine marketing for online businesses. Their dedicated team of SEO and PPC experts work to ensure that businesses are not only able to attract potential visitors but are able to convert them into paying customers.

About topseos.com

topseos.com is an established independent research firm focusing on the evaluation and recommendations of online marketing companies all around the world. The recommendations are produced by the independent research team each month to feature the top digital marketing companies based on their achievements and their rating achieved through the proprietary evaluation process.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

Contact InformationMarc Stephens800-874-24589045 Strada Stell Ct.Naples, FL 34109

Source: topseos.com Announces SEOP as the Best Digital Marketing Firm for the Month of July 2016

The Effectiveness of Search

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

SEM is considered one of the most powerful marketing channels. But does SEM really help drive traffic to your site?

It's a question many search marketers have heard from clients 🙋, especially since SEM is taking up a large chunk of marketing budgets.

With so much of our time being spent optimizing for user experience and so much of our work measured on conversions, SEM has become a major part of our marketing roadmap — a new way to optimize your brand without leaving your desk.

Understanding the success of your search campaigns is a must for any business looking to drive traffic to their website. To better understand the effectiveness of SEM, let's look at the research.

In An Overcrowded Space, SEM Finds Your Niche

SEM's effectiveness is dependent on how strategic you are in your roadmap.

When your tasks and goals are clearly defined, and you have a little wiggle room for experimentation, SEM will be a consistent lead generation for your business.

"Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there." — Marc Ostrofsky, Author of Get Rich Quick

Take a look at these case studies to investigate how SEM can be a lead generator.

Teri Merrit discusses how Marriott International used SEM and SEO to drive demand and customer engagement to book group meetings. By setting growth metrics and tracking the analytics, they exceeded their total booking revenue, received a high conversion rate of 14%, and increased online submissions by 84%.

In 2015, Seer Interactive had 76,587 incremental conversions on Bing Ads for all their clients. One of their clients generated $461,159 in revenue from just Bing Ads! I'm not surprised because Bing has seen a massive 35% click growth year over year.

No, this isn't magic. It's the work of a great SEM strategy. Some industry experts would argue that it isn't SEM itself, but rather improvements from the business as a whole. As you can see from above, the proof is in the numbers.

Search Ads Drive In-Store Sales

For businesses who want to see in-store sales, search ads seem to work the best.

Consider case studies like this one from Century Novelty. Utilizing Bing Shopping Campaigns Century, Novelty saw an increase in revenue by 1237% and return on investment grew by 20%. This isn't shocking, as 25% of clicks on Bing Network are queried only through Bing.

Or, look at this study from Pinterest and Oracle Data Cloud. Together, they measured in-store sales of 26 different Promoted Pin categories. The results? Promoted Pins drove five times more incremental in-store sales per impression.

And, of course, Facebook recently launched several new local advertising options. French retailer E.Leclerc tested a Local Awareness campaign, and they saw 12% of clicks on their Facebook ads were then followed by an in-store visit within a week.

Chobani even saw a 9% increase in sales by utilizing SEM and SEO on multiple search engines.

As you can see above, research has proven that a strategic approach to search ads can not only build awareness but improve your bottom line.

SEO + PPC Create SEM Harmony

It is beneficial for a business to combine the powerful forces of SEO and PPC together if you need to produce results at a faster rate.

The reason is that new SEO tactics take time; since you don't know what to expect from your competitors or the SERPs, you are inclined to create an SEO strategy for long-term growth.

With a PPC strategy, you know what lies ahead. Growth and lead generation require less time.The combined efforts of SEM creates benefits in other ways too; it's best to start with an idea and experiment to see what works best in your niche.

Let's take a look at a few case studies:

Maryland Tub & Tile partnered with G3 Group to restructure their PPC campaigns and overhaul their SEO strategy. The combination of paid search and organic resulted in 325% increase in traffic.

Hedges & Company saw a 30% increase in sales from organic traffic and a 68% increase in PPC traffic with an automotive client.

Through targeting more relevant keyword terms, A/B testing, and creating content that attracts links, Digital Third Coast increased organic conversions by 49.4% and gained 851 view-through remarketing conversions for Olivet Nazarene University.

The SEM strategy you create impacts the overall goals of the business. When deciding what tactics will fill your marketing calendar, be specific; test until you discover what is most effective for your brand.

Image Credits:

Featured Image: Image by pressmaster/depositphotos

Learn more about Bing Network.

Source: The Effectiveness of Search

Five ways to use local #SEO even when you don’t have a physical premise

Five ways to use local SEO even when you don't have a physical premise How can a business stand out in local SEO with no physical premise? Is it even ... how to use local SEO for a business with no local pack. Here are the five tactics that Sam Nemzer suggests: A category page should focus on content and the more you add ... read moreWhich Social Media Sites Fit Your Ecommerce Company? Even concrete piping had a presence, with ways to make a house out of a concrete pipe. Who would've thought? That sums up the entire premise of ... your business has a physical presence, you need a Yelp page. Beyond offering local search engine ... read more

How to Optimize AdWords Campaigns For Micro-Moments You signed up for AdWords, researched keywords with a high purchase intent, created ads, and even ... physical reference. For example if a person needed directions they would consult an atlas or roll down the window and ask, if they needed a recipe they ... read moreOptimizing Your Digital Assets To Boost Rankings & Branding as shown below for the term [local news ventura ca]. Your optimization efforts should reflect the many ways your customers search and convey their intent. It's important to include all digital assets in your SEO efforts, even mobile apps and widgets ... read moreGoogle My Business: An Easier Way To Manage Your Business Listing Online Google today launched Google My Business, an easier ... they may have to train to update the business's online presence. What the public will see is the updated information in the Google search engine, in Google Maps, and even in Google+. You may ... read moreTop 5 Innovative Digital Marketing Agencies "The cost we would have ... 5. Victors & Spoils Perhaps the most important part of a digital agency is its creative brain trust. After all, great campaigns are born from great ideas. Victors and Spoils has that in spades — it was founded in 2010 on the ... read moreLicensing How To: When do I need a Client Access License (CAL)? In this Licensing How To post, we cover the basics of Client Access Licensing, and recap a few common scenarios which may apply to you ... CAL even if I use a pure Citrix solution? A7 – Note that we have amended the last sentence to number 5. read moreIndentured Servitude, Money Laundering, and Piles of Money: The Crazy Secrets of Internet Cam Girls (NSFW) It's a web red light district, and unlike some gaudy Dutch strip or seedy sidewalk, you're completely anonymous. The sex comes to you. The basic premise ... ways until you've got the cash and willingness to go at it again. And when that time comes, you'll ... read moreWebsites Need to Become as Personalized as Email ... ll have to determine how you will segment and target visitors. Here, I've outlined four ways you should try: This is the most basic level of personalization. At this level you use information that isn't tied to any demographic or persona. Even ... read more

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Source: Five ways to use local #SEO even when you don't have a physical premise

topseos.com Announces SEOP as the Best Digital Marketing Company for the Month of July 2016

/EINPresswire.com/ -- NAPLES, FL--(Marketwired - July 30, 2016) - topseos.com, the independent authority on search marketing vendors, has named SEOP the best digital marketing firm for July 2016. Each month the independent research team at topseos.com investigates thousands of firms to decide which firms produce the strongest solutions. The ratings are updated on a monthly basis to account for the latest achievements within the internet marketing industry.

These companies are put through the topseos.com proprietary evaluation process in order to establish which companies produce the top overall solution. Companies are identified based on their performance in a benchmarking and analysis of their core services. This process consists of the use of a set of evaluation criteria, interacting with customer references, and performing various market and industry research projects.

topseos.com is also active within various online marketing events and conferences. The independent research team often performs industry research to identify the most recent relevant news and information important to customers and professionals. Often times services provide topseos.com with an inside look to new developments.

Customers of search engine marketing solutions often turn to topseos.com when looking for reliable digital marketing agencies. The independent research team has named SEOP as the best service based on the results of the investigation process. topseos.com strongly believes in SEOP's continued dedication towards excellence.

About SEOP

Search Engine Optimization Performance has over 12 years of experience in search engine marketing for online businesses. Their dedicated team of SEO and PPC experts work to ensure that businesses are not only able to attract potential visitors but are able to convert them into paying customers.

About topseos.com

topseos.com is an online producer of independent reviews and ratings. The rankings of the top search marketing companies are released monthly to assist businesses in connecting with digital marketing companies which feature a history of effective solutions. Thousands of search marketing companies are put to the test while only the absolute best companies are featured in the rankings.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

Contact InformationMarc Stephens800-874-24589045 Strada Stell Ct.Naples, FL 34109

Source: topseos.com Announces SEOP as the Best Digital Marketing Company for the Month of July 2016

#Ranking #0: #SEO for Answers

Ranking #0: SEO for Answers It's been over two years since Google launched Featured Snippets, and yet many search marketers still see them as little more than a novelty. If you're not convinced by now that Featured Snippets offer a significant organic opportunity, then today is my ... read more6 Building Blocks for an Unbreakable SEO Strategy In today's digitally focused world there are few things more important for PR than SEO. Even if your content provides a compelling and easy to understand answer to a user's ... content online and still not ranking well, then you just might need to ... read more

9 things most people don't understand about SEO SEO is a complicated discipline ... space and producing content that Google determines to be a quick answer to a user's query. If you have a brick-and-mortar business, you can also rank within the local 3-pack. If you Google the name of your city ... read moreWhy Branding Should be the Foundation of Your SEO Strategy Google uses an algorithm to calculate SEO rankings. Leading SEO experts have studied thousands of search engine results to identify the ranking factors in Google ... Provide them with the answers they need and more. It could be in the form of blog ... read moreFive ways to use local SEO even when you don't have a physical premise How can a business stand out in local SEO with no physical premise ... In order to add content, you can: By the time you've found the answers from the particular keywords, it's time to answer different questions on your own: "How can you use this ... read moreAvoid the #1 Mistake SEO Experts Are Making (Hint: It Has to Do With Page Design) Every couple of years, SEO experts realize they have it wrong with one thing or the other. SEO experts used to endlessly stuff keywords into the text just to get ranking ... where this misconception lies? The answer is minimal code. The same obsession ... read more8 All-Too-Common Mistakes Brands Make When Managing SEO Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities ... as the Knowledge Graph, Quick Answers and how to get Sitelinks and images to be included where. Of the hundreds of ranking factors Google uses ... read more5 SEO Mistakes That Can Tank Your Search Rankings In 2016 Search engine optimization is a fluid practice. It changes with time. It evolves as Google continuously updates its ranking algorithms. Tactics that worked well in 2003 fared poorly in 2005. Those that worked in 2005 had stopped working by 2007. read moreCan SEO Impact How Customers Perceive Your Brand? At the outset, SEO or Search Engine Optimization has nothing to do with customers directly. The techniques and strategies used in SEO are primarily aimed at growing the authority of your website which will in turn make it possible for Google to rank your ... read more

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China’s largest search engine, Baidu, struggles on earnings

The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.

Baidu, China's largest search engine with over 80% of marketshare in that country, has had it's worse quarter in terms of profit since their IPO over 11 years ago.

In their Q2 2016 earnings report their net income dropped by 34% from the previous period. They still are very profitable, showing a net income of $363.2 million but that profit continues to drop quarter over quarter as the company sees more and more scrutiny over their search ad practices.

The Wall Street Journal reports Baidu's "advertising practices came under scrutiny after the death of a young man who undertook a cancer treatment he found through a Baidu online ad." "Shares in the company have fallen nearly 15% this year, and Baidu lowered its revenue forecast by nearly 10% ahead of its earnings report Friday in Asia," they added.

Growth has been an issue for Baidu but here are the highlights the company wants you to read:

Mobile search monthly active users (MAUs) were 667 million for the month of June 2016, an increase of 6% year-over-year

Mobile maps MAUs were 343 million for the month of June 2016, an increase of 13% year-over-year

Gross merchandise value (GMV) for Transaction Services totaled RMB18.0 billion ($2.7 billion) for the second quarter of 2016, an increase of 166% year-over-year

Baidu Wallet activated accounts reached 80 million at the end of June 2016, an increase of 131% year-over-year

The company's total revenues in the second quarter of 2016 were $2.748 billion, a 10.2% increase from the corresponding period in 2015, and 16.3% year-over-year increase. While mobile revenue represented 62% of total revenues for the second quarter of 2016, compared to 50% for the corresponding period in 2015. Net income attributable to Baidu in the second quarter of 2016 was $363.2 million, a 34.1% decrease from the corresponding period in 2015. the compared reported.

"Although Baidu is facing a public relations crisis, we don't think any other local search engine can replace the firm in the near term," Morningstar analyst Marie Sun wrote in a recent note. "As long as the Chinese government keeps Google out of mainland China, we believe Baidu will maintain its leading position."

The company shared their outlook for the future saying they expect total revenues in an amount ranging from $2.714 billion to $2.796 billion for the third quarter of 2016, representing a decrease of 1.9% to an increase of 1.1%, year-over-year.

Their stock was at $166 per share and dropped to a low of $157 after the earnings release was announced. It closed today at $159.60 a decrease of $6.03 or 3.64%.

Source: China's largest search engine, Baidu, struggles on earnings

Local #SEO Agency in Phoenix Launches New Services for Small #Business

Local SEO Agency in Phoenix Launches New Services for Small Business SEO stands for Search Engine Optimization. Simply put, SEO is how a business appears at the coveted top spot of a search engine results page (SERP). An SEO company, DeSimone Global Marketing provides a multi-channel approach including: • Website ... read more10 Things to Do Before You Start Your Start-up You can go to SCORE, the SBA, the Women's Economic Development Agency, or scores more. The Internet, your local library ... went to the U.S. Small Business Administration (SBA) office in Atlanta and was connected to SCORE (Service Corps of Retired ... read more

Five Ways Small Businesses Can Boost Their Local SEO Rankings Founder of LSEO, a full-service digital marketing agency ... bigger business that focus on national – and even international – customers. That's why local search engine optimization (local SEO) tactics are critical for improving a small company ... read moreApple Launches "Maps Connect" Self-Service Local Listings Portal This afternoon, Apple notified us of a new self-service portal to add or edit local business listings: Apple Maps Connect. It's intended for small business owners or their authorized representatives (though not agencies) to be able to quickly and ... read more5 Tactics to Turn a Small SEO Agency Into a National Force There are thousands of small SEO agencies. Many of these small SEO agencies are content to remain at that size — serving local ... business, the better your chance of scoring big-name clients. Here's why. When a big and reputable business needs service ... read moreLocal Phoenix SEO Company Announces Final Weekend Of 20% Discount In honor of American Independance, Local First Arizona has partnered with a variety of local businesses and created 20% off coupons in order to promote shopping small. Redline SEO Services of Phoenix ... valid this week, business who invest their money ... read moreToronto B2B B2C Web Graphic Design Agency With SEO Services New Site Launched The Toronto-based Magikcreation agency announced the launch of a new ... business with 10+ years of experience and an established reputation for creative, efficient and dedicated web design, graphic design and SEO solutions, at affordable prices, to help ... read moreGannett Dives Deeper Into Agency Business With 'G/O Digital' The new entity will include BLiNQ , the Facebook ads agency ... marketing services." By making the move, Gannett is hoping to capitalize on its existing relationships with local advertisers in an effort to further diversify its business. read moreSmall Business Marketing Agency One Percent Releases Free Local Business Video Series SHELBYVILLE, IL / ACCESSWIRE / June 2, 2015 / In a time when traditional local business ... The agency helps launch new and established businesses, those needing to be found in more locations or wanting to add new products or service offerings. read more

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Source: Local #SEO Agency in Phoenix Launches New Services for Small #Business

Rely on WebsiteOperators for Best-in-Class Website Marketing Services

Tampa, FL -- (SBWIRE) -- 07/29/2016 -- One of the most-sought after names in the digital marketing industry, WebsiteOperators is now offering a range of website marketing services at the most competitive prices. The wide array of services they offer include search engine optimization, search engine marketing, pay per click management, social media optimization and many others. Availing their website marketing services can benefit individuals in enhancing the visibility of their clients business over the web, and gaining new customers for their products and services. Moreover, their services even benefit business owners in improving their business growth and enhancing their ROI. Entrepreneurs planning to expand their business reach beyond domestic boundaries can count on WebsiteOperator's experts for their varied needs.

When it comes to providing top class website marketing services, WebsiteOperators is the popular choice of many business owners. They have been in this busine ss since 2008 and till date have assisted a huge number of business holders in achieving top online position on different search engine results like Google, Yahoo and Bing. Those planning to avail their website marketing services can get in touch with them by filling a simple form present on their official website, WebsiteOperators.com. In addition to website marketing services, they also offer website management, website designing, warehouse management and fulfillment, content development and many other services.

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About WebsiteOperatorsIn business since 2008, WebsiteOperators was founded by Internet Entrepreneurs to be a complete, one-stop-shop for all things eCommerce. The service offerings of many companies that provide support to eCommerce companies are oftentimes focused on specific segments of site operations, whether it be marketing, content development or customer service. This company was founded to take all aspects of site operations into account, combine them into one service offering and provide clients with one place to go to run their website. This company was built for one purpose: to allow those that want to sell online to focus on their business while we focus on their website operations.

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Source: Rely on WebsiteOperators for Best-in-Class Website Marketing Services

Five ways to use local #SEO even when you don’t have a physical premise

Five ways to use local SEO even when you don't have a physical premise How can a business stand out in local SEO with no physical premise? Is it even ... how to use local SEO for a business with no local pack. Here are the five tactics that Sam Nemzer suggests: A category page should focus on content and the more you add ... read moreWhich Social Media Sites Fit Your Ecommerce Company? Even concrete piping had a presence, with ways to make a house out of a concrete pipe. Who would've thought? That sums up the entire premise of ... your business has a physical presence, you need a Yelp page. Beyond offering local search engine ... read more

How to Optimize AdWords Campaigns For Micro-Moments You signed up for AdWords, researched keywords with a high purchase intent, created ads, and even ... physical reference. For example if a person needed directions they would consult an atlas or roll down the window and ask, if they needed a recipe they ... read moreOptimizing Your Digital Assets To Boost Rankings & Branding as shown below for the term [local news ventura ca]. Your optimization efforts should reflect the many ways your customers search and convey their intent. It's important to include all digital assets in your SEO efforts, even mobile apps and widgets ... read moreGoogle My Business: An Easier Way To Manage Your Business Listing Online Google today launched Google My Business, an easier ... they may have to train to update the business's online presence. What the public will see is the updated information in the Google search engine, in Google Maps, and even in Google+. You may ... read moreTop 5 Innovative Digital Marketing Agencies "The cost we would have ... 5. Victors & Spoils Perhaps the most important part of a digital agency is its creative brain trust. After all, great campaigns are born from great ideas. Victors and Spoils has that in spades — it was founded in 2010 on the ... read moreLicensing How To: When do I need a Client Access License (CAL)? In this Licensing How To post, we cover the basics of Client Access Licensing, and recap a few common scenarios which may apply to you ... CAL even if I use a pure Citrix solution? A7 – Note that we have amended the last sentence to number 5. read moreIndentured Servitude, Money Laundering, and Piles of Money: The Crazy Secrets of Internet Cam Girls (NSFW) It's a web red light district, and unlike some gaudy Dutch strip or seedy sidewalk, you're completely anonymous. The sex comes to you. The basic premise ... ways until you've got the cash and willingness to go at it again. And when that time comes, you'll ... read moreWebsites Need to Become as Personalized as Email ... ll have to determine how you will segment and target visitors. Here, I've outlined four ways you should try: This is the most basic level of personalization. At this level you use information that isn't tied to any demographic or persona. Even ... read more

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Source: Five ways to use local #SEO even when you don't have a physical premise

Search Marketing Is The Future, Right?

This is a sponsored post written by me on behalf of Bing Network. All opinions are 100% mine.

I've always been fascinated by the constant evolution of search. It scares me to accept that I've never been able to get the full grasp of these changes. I couldn't sit still.

My career was built on writing and consulting about SEM. I should be prepared for the future. I should know what's coming next. But, I don't.

The future of search has me in a constant spin cycle.

Do you feel this way? Bing has 133 million monthly searches. Google hit over 100 billion. That's a lot to take in. The good news is this hasn't stopped me (or others!) from digging into these changes.

This past year working at SEJ has allowed me to explore new strategies to help explain the future of SEM. I discovered that I've been looking at the future of search all wrong. And, I think a lot of us have.

What is the Future of Search?

I've worked on over 100+ SEM clients. The majority of them focused only on increasing their rankings on Google.

This is where I went wrong.

I shouldn't be focused on increasing rankings in Google, creating more content, or building more links. I should be focused on the user.

In 2016, we're seeing marketers approach this in different ways:

Understanding searcher intent – Making it easy for searchers to get better search results by personalizing our content to answer queries and voice search.Exploring multiple search channels – Building a search strategy outside of Google that reaches your target audience on the platforms they live.

Rand Fishkin has an amazing Slideshare on this:

For example, Confluent Forms worked with Michlin Metals to optimize for intent-based search. Confluent Forms altered the meta data and saw an upward spike in impressions, clicks and click-through rate, and position. And, they were even featured in a Google Answer Box. Optimizely increased conversions by 32% for Secret Escapes by matching user intent with expectation between landing page copy and PPC ads.

And, let's not forget about the other search channels. Marin Software grew Sykes Cottage conversion volume on Bing by 259%. Hello Society increased referral traffic from 3,952 to 16,592 in one month on Pinterest.

All of this is how I now understand search will work in the future. Yep, I was missing the whole point all along.

In 2000, my main channels were paid search and organic search. Fast forward to 2016, to compete you must be on paid, organic, local, image, video, map, social, news, mobile, and voice search.

Whew! That's a lot!

Does this New Way of Search Marketing Work for Big or Small Brands?

The short answer: Both.

Businesses spend thousands of dollars on PPC and SEO campaigns each year looking for the right audience. Utilizing tools like Bing's Remarketing campaigns allows both big and small brands to benefit from targeting consumer buying behaviors for better ad conversions with minimal spend. AdWords also offers remarketing ads, so I'd analyzing both avenues before allocating your budget.

For me, smaller brands with a limited budget see greater success on Bing because the cost-per-click has been lower. WordStream also saw an average of 33.5% cheaper CPC on Bing.

In addition to advertising, businesses will also need to adapt to the new way users are searching. According to comScore, 50% of all searches will be voice searches by 2020. Voice search uses a more natural tone, which changes the search results.

Tech Goliaths like Microsoft, Apple, and Google, are focusing on new digital assistants, like Cortana. Cortana (iOS, Android, Windows), has already seen 2.5 billion questions asked globally. Pretty crazy, huh? Digital assistants are transforming how searchers use mobile. Searchers are bypassing Google search and using apps or voice search for their queries.

This means more opportunities for marketers to influence consumers and measure the impact of search on other channels.

Takeaways

It seems to me that the next generation of search will rely on helping businesses personalize their brand to reach a very niche audience. There is a whole new side for SEM marketers to explore — and potentially some awesome benefits, too!

Brands can expand their reach by utilizing multiple search engines.The content based on user intent and conversational language will have a greater impact.Investing in personalized ad campaigns can bring in higher conversions.

For all the work we do with perfecting our strategies, perhaps these coming years bring us the opportunity to engage on a deeper level more meaningful level, not only with our audience but with our brands too.

I'd love your thoughts on this! Feel free to discuss in the comments or on Twitter.

Image Credits: 

Featured Image by sellingpix/depositphotos

Learn more about Bing Network.

Source: Search Marketing Is The Future, Right?

8 All-Too-Common Mistakes Brands Make When Managing #SEO

8 All-Too-Common Mistakes Brands Make When Managing SEO Dr. Dave Chaffey provides his expert insight to help marketing managers prioritise their SEO activities, with his list of eight mistakes to avoid. Recently, I ran a pair of in-company training workshops for a business made up of around 20 brands operating ... read more8 Online Reputation Management Tips Every Entrepreneur Needs to Know In some cases, the brand ... mistakes entrepreneurs make when embarking on a new online reputation management plan for their business. They have a great PR and content marketing team onboard, but they don't have a specialist specifically for SEO to ... read more

13 SEO mistakes that are easy to make (and how to correct them) As the technology continue to advance, what you might know about SEO a year ago may no longer apply today. Since SEO can be quite complex in its ever-adapting nature, it's easy for blogs, brands and sites to make mistakes based off common misconceptions. read more10 common content marketing mistakes (and how to avoid them) "Brand ... mistakes marketers make is assuming content will be reposted, shared, or republished because it is high quality, according to Matthew Mercuri, a digital marketing specialist with software and compliance company ERA Environmental Management ... read more10 WordPress SEO Questions That Took Me 10 Years To Answer! Of the many different content management systems and web publishing ... for you who understands organic search, knows how SEO strengthens your marketing, and keeps you from making costly mistakes. This person should be engaged in a long-term relationship ... read more8 Lessons Learned From Owning a Search Agency for 15 Years I'm writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. The goal of these "lessons" is to help you use what I found worked best and apply these to make ... on sites) SEO or search ... read more8 Lessons I Learned Building my First SaaS Business in a Third World Country Afterall, my first company, SEO Hacker ... ideas. 8. Get your Customers to the 'Aha' Moment ASAP. The 'Aha' moment is that magic moment when users finally unlock the benefits of your product and realize that it has the potential to make their ... read moreInternet Marketing: A Small Business Guide Recent research revealed that 1 in 4 of every business-advertising dollar is dedicated to Internet marketing. "Online marketing is ensuring potential customers find your business — your brand ... PPC management company," No Risk SEO's website is one ... read more8 Digital Content Creation Mistakes–and How to Avoid Them There is no point in having the best digital content creation strategy ... your soda brand with a fun experience, not just a product. Don't waste time on content that does not satisfy your customers' needs and wants. 8. No SEO One of the absolute ... read moreThe Unique Advantage This is an all-too-common story in mature ... list of line extensions — new flavors of an established soda brand, say — rather than the kind of game-changing innovations that can make a real difference to the bottom line. There is an alternative ... read more

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Source: 8 All-Too-Common Mistakes Brands Make When Managing #SEO

17 useful search marketing stats from Merkle’s Q2 2016 report

This morning, Merkle released their quarterly Direct Marketing Report, ahead of Google's own Q2 earnings announcement and it makes for a bumper stat-filled reading.

Of particular note are the revelations that:

Google search spending growth has slowed to 22% as CPCs fall 9%

Desktop PLA growth rate jumps while mobile growth is strong but slowing

Shopping Ads traffic from Google image search and Yahoo surges

Google's expanded text ads have had only a modest impact

The full report (registration needed) covers the latest trends in paid search, organic search, social media, display advertising, and comparison shopping engines, so let's cherry-pick some of the highlights…

Paid Search

Advertiser spending on Google paid search grew 22% Y/Y in Q2 2016, a slight deceleration from 25% growth in Q1.

Click growth increased slightly to 34%, but CPCs fell 9%.

Spending growth for Google text ads slowed to 10% Y/Y as CPC growth for brand keywords fell from 10% in Q1 to 0% in Q2.

Google Shopping Ad spending growth rose to 43% as an influx of partner traffic bolstered total click volume.

Combined spending on Bing Ads and Yahoo Gemini search ads fell 17% Y/Y as click declines continued to worsen.

Bing Product Ad spending fell for the first time since the format's launch, likely the result of Yahoo moving to show more Google PLAs.

Phones and tablets produced 53% of all paid search clicks in Q2, the same rate as a quarter earlier, but up 12 points from a year earlier. Google's share of clicks from mobile increased slightly to just over 57%

Organic Search & Social

Organic search visits fell 7% Y/Y in Q2, down from 11% Y/Y growth a year earlier, as organic listings face increased competition from paid search ads, particularly on mobile.

Mobile's share of organic search visits rose to 46%, but that still lags behind the 53% of paid search clicks that mobile produces, as well as the 47% share that mobile produced for organic search a year ago.

Google produced 86% of all organic search visits in the US and 90% of mobile organic search visits.

Google's share of mobile organic search has increased by nearly two points in the past year.

Social media sites accounted for 2.8% of site visits in Q2 2016, with Facebook producing 63% of all site visits driven by social media.

Comparison Shopping Engines

The eBay Commerce Network commanded a majority of advertisers' comparison shopping engine (CSE) spending for the first time in Q2. Along with Connexity, the two dominant CSE platforms accounted for 97% of all CSE ad spending.

Advertiser revenue produced by eBay Commerce Network and Connexity listings grew by 33% and 23% Y/Y respectively; however, the two platforms combined for less than 10% of the revenue produced by Google Shopping Ads, among advertisers participating in all three platforms.

Display Advertising

Total display advertising spending grew 62% Y/Y, driven by very strong results from Facebook, where Merkle advertisers increased their investment by 121% Y/Y.

Retargeting accounted for 62% of all display spending in Q2.

The Google Display Network (GDN) also delivered spending growth, with advertisers seeing its share of total Google ad spending increase to 12%.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

SEO, SEM, PPC, CTR, HTML, HTTP, IP... even for the most seasoned digital marketing professionals, the world of SEO can be a daunting, jargon-filled place.

Verizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants.

For years, search engines have proved themselves as the gateway to the web, an entry point to the content of webpages people wanted to read.

Last week ClickZ Intelligence held its webinar on The What, Why and How of Digital Transformation in association with Marketo.

Source: 17 useful search marketing stats from Merkle's Q2 2016 report

How to Pick the Best #SEO Service for Your #Business

How to Pick the Best SEO Service for Your Business Trawden, England -- (SBWIRE) -- 07/22/2016 -- If you want your business website to have an attractive appeal as well rank highly on the search engines and get the attention it deserves, you really should be considering Search Engine Optimisation (SEO). read moreHow to Build Content for Your Ecommerce Business Even if you choose ... your business. You should have a documented strategy for content creation that can be carried out by the new owners. Related: What You Need to Know to Improve Your Content Marketing Building content takes time, and so does SEO. The ... read more

Six Ways To Increase The Value Of Your Business A diversified customer base insulates your company from the loss of a major customer. For example, if your three top ... acquire a business that prints money with the push of a button, and will do so in the future because your company's services and ... read moreHow To Choose The Best ETF For U.S. Equities While some experts claim that US equity valuations appear stretched in 2015, others insist equities could still rally some 20% before reaching the top—the answer is for you to decide. Ultimately, the US is too big to ignore in your investment portfolio ... read more4 fundamental tactics to do instead of growth hacking Growth hackers are often put up on a pedestal — they're people who are thought to have a magic formula for rapid business ... like SEO, SEM or PR – as you'll find not all of them will provide the best gains for your company. Instead, you should ... read moreHow to avoid ransomware attacks: 10 tips "It's a big business ... Without security best practices, healthcare organizations may be left with few options to retrieve information. In these cases, healthcare organizations may choose to pay the ransomware fee. Some make enough money that paying ... read moreHow to Make a 5-Hour Workday Work for You Just because you're at your desk for eight hours doesn't mean you're being productive. Even the best employees ... our customer service department's hours. I worried that if we cut our open hours in half, we'd lose half our business. read moreHow to Make a 5-Hour Workday Work for Your Company I run a business ... top performers still put in the occasional 12-hour day. Just as with a 9-to-5 job, recognize that there will be times when you want or need to work an extra-long day. But when you can leave the office at 1 p.m. to go surfing or pick ... read moreHow To Choose The Best Possible SEO Company For Your Online Business As with everything that offers such diversity, some of the companies are really good but some are pretty bad and will only be interested in getting your money. If you want to choose the companies that will offer the very best SEO services, always think ... read moreWhy Choosing the Best Web Hosting Is Crucial for Your Business Most smart business owners ... when you don't choose the best hosting for your needs: Loss of revenue - If your site goes down, your potential customers will not be able to view your blog posts or learn about your products and services. read more

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Who Else Wants to Learn About Search Engine Optimisation?

Added: (Wed Jul 27 2016)

Pressbox (Press Release) - Absolutely Free SEO guide would be quite beneficial to design your site architecture which plays an essential role in internet search engines.

Internet Search engines will assess the relevancy of your website on the initial fifty words or so. Additionally, This is important for the various search engines. The sitemap ought to be stored within the root directory of your website. The web site gives a clear navigation system along with a search site facility.

A lot of people using a website realise that an important part of their Search Engine Optimisation strategy is always to include things like a sitemap of the site and submit it to the big search engines. The primary purpose of Search Engine Optimization (search engine marketing) is to improve website hits by ranking high within the results of searches performed on biggest search engines like Google and Yahoo. Search engine optimisation providers have the ability to rewrite the content of your site using keywords which aids in ranking your page higher. Identifying a listing of appropriate keyword phrases for your own website is among the very first steps within the search engine optimisation practice.

If you really do not take part in vital Search Engine Optimisation strategies for your site, paid advertising strategies including Pay-per-click can wind up very costly for your personal business as it might be the sole strategy to drive traffic to your own website. However, should you be looking to generate money by means of your blog, you should have to make it search engine friendly and you also must blog on an usual basis. Pay-per-click search engine advertisements, and also the social media like Facebook and YouTube provide online method of increasing findability.

There are a large variety of factors which Google (and other search engines) take into consideration when deciding how exactly to rank a web site for a specific search term. The more pages an internet search engine indexes from your site the better. SEO uses every one of these details to enhance the ranking of a specific website in the various search engines. After collating data for a while you are going to be able to figure out the effect of particular changes on your own indexing rate.

Possibly the most significant services that a search engine optimisation company offers is keyword research. This could damage your PPC campaigns and may also ensure it is seo events sydney difficult that you acquire a higher search engine ranking. So as to reap the benefits you have to monitor the outcomes of your own efforts, keep updated with search engine technology and also make changes accordingly over a span of time. This will guarantee any search engine marketing efforts will give a greater return on investment.

SEO is basically if you are trying to enhance the visibility of your site on internet search engines. Search engine organizations are constantly altering the way they crawl the web to disc over your website, and new search engines are emerging constantly. If you're unsure of the way to promote your website, you must seek the assistance of a search engine optimisation company. After you get your web site into a solid position on the various search engines, you must stay there.

Submitted by: Disclaimer: Pressbox disclaims any inaccuracies in the content contained in these releases. If you would like a release removed please send an email to remove@pressbox.co.uk together with the url of the release.
Source: Who Else Wants to Learn About Search Engine Optimisation?

Right Mobile #SEO for gaining #Traffic for your #Website

Right Mobile SEO for gaining traffic for your Website 1. Why Should You Go For Right Mobile SEO? In the current era of technological revolution, the importance of mobiles and tablets has grown in leaps and bounds. The business these days must go for a mobile friendly website if it wants to tap maximum ... read more18 Ways To Increase Your Website Traffic 5. Twitter Cards Twitter Cards is a great tool to drive traffic to your site. They are larger tweets that incorporate images and allow you to have buttons built into the tweet. They allow you to have engaging calls to action, attractive images right in the ... read more

Long Island SEO Company, fishbat, Reveals 5 Ways to Optimize SEO Content for Your Website SEO rankings ... to gain brand authority and drive traffic back to the business's website. Social media is a power-house in driving engagement and website popularity, increasing SEO. 4. Optimize page load screens and ensure that a mobile ... read moreThe Ecommerce Marketer's Guide to Improving Search Rankings Related: 7 Advanced Ways to Improve Your Site's SEO A certain share of ... reliable ways to build organic traffic for any website, including ecommerce sites. But it can't be just any kind of content. In order to gain referral and follow-through traffic ... read moreThe Definitive WhatsApp Guide for Marketers: Driving Traffic To Your Site From WhatsApp You can build a massive following and drive consistent, engaged traffic to your site. And I'm going to ... you can specifically target mobile users. They're the ones able to access WhatsApp easier, right? You can target those users with a pop-up, ... read moreHow to Optimize Your News Site Send your press releases elsewhere. Accelerated Mobile Pages (AMP) This goes for every website ... what makes SEO different for publishers than, for example eCommerce stores? We have the same issues as they have, increasing search traffic, making sure ... read moreWhy Mobile-First Is the Only Design Worth Your Investment We've all been on sites that required intense left-to-right scrolling ... an optimized website. But two of the biggest that affect conversions and SEO — your information architecture and site speed — stand to gain the most from a 'mobile-first ... read moreWeb Design: Businesses Need A New Breed Of Webmasters of the web. Solutions like SEO and internet marketing continue to gain ... focused on traffic and link building are soon left behind in the wake of the emergence of the prioritization of user experience. How relevant is the information on your website ... read more14 influencer marketing essentials for SEO success Influencers provide great traction with their fan base and there's a lot of valuable SEO for brands on offer ... always be a desire for audiences to leap from an influencers site to your brand's website. This should be instilled within all of your ... read more3 myths about creating content for mobile users This is about more than simply making your site responsive to mobile devices. It means thinking about how ... users focus primarily on the upper left corner of a website or search engine page results. This triangular region is where most eye movement ... read more

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Source: Right Mobile #SEO for gaining #Traffic for your #Website