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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Last week, Google finished the rollout of its latest feature aimed at helping job searchers connect with employers who are seeking talent.
The new tool, called 'Google for Jobs,' automatically populates open job opportunities in search results pages and provides a specialized job search engine for users. Like most things Google does, this is an important developing feature that marketers, employers, and marketing job agencies should keep an eye on.
Google first announced the app at its annual I/O conference earlier this year. It's fueled by the company's powerful machine learning capabilities, which enables it to connect users to jobs they might not have found through traditional job boards.
"46% of U.S. employers say they face talent shortages and have issues filling open job positions," said Sundar Pichai, the company's CEO. "While job seekers may be looking for openings right next door – there's a big disconnect here… We want to better connect employers and job seekers through a new initiative, Google for Jobs."
This could significantly impact you both as a career professional in general and a marketer in particular. Consider:
What it Means for Your CareerAny time a major player steps into the job hunting and career growth arena. Earlier this year, social network giant Facebook joined the crowd with its own job search feature. Now Google, the King of Search, is taking an active role in the job search as well.
The most obvious effect here is that professionals will now have one more way to encounter new job opportunities listed by companies and marketing job agencies. That means more chances for you to find your dream job–or greater chances a qualified candidate will encounter your open position.
Currently, searches for keywords including terms like "jobs" or "careers" will feature a new applet on the front of the SERP:
Results are based on your location and the keyword you search for: "jobs near me," "marketing executive jobs," or "SEO recruitment," for instance.
Clicking on the 'more jobs' link circled above takes you to a job search dashboard. Here you'll have more direct ability to filter based on categories like employer name or location.
It also gives you the option to "Turn on job alerts for this search", which functions similarly to Google Alerts. I recommend activating several alerts for a few different positions related to your career path. It never hurts to see what opportunities are opening up!
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This obviously has the potential to improve the job search experience of active marketing candidates. Previously, job postings would be scattered among various job boards, aggregators, social networks, news publications, and corporate web sites. Having them all readily available in one place with a user-friendly browsing interface potentially makes looking for the right role or getting notified about new positions much smoother and less stressful.
And it's not just for active marketing talent either; if you're a 'passive' professional who's not immediately in need of a new job, you can still make use of Google for Jobs. After all; the best time to look for a job is when you don't really need it. Since it's so easy to browse through options, it costs you little to check out your options. If something catches your eye, great; you can send in an application. If not, you can always hold off and wait for something better to come along.
How Google for Jobs Affects MarketingBeyond just being an avenue for job hunting, Google for Jobs could well have a significant, immediate impact on the everyday work of many digital marketing professionals and marketing job agencies.
Taking over the SERPsTake a look at the examples of Google for Jobs in action, or try a search yourself like "jobs near me" or "marketing jobs."
When the applet is activated, it absolutely takes over the front page above the fold. In some cases you won't even see the first organic search result "above the fold" if there are multiple paid ads.
That has major implications for SEO agencies or search marketing consultants who rely on keywords that have the potential to activate the feature. It will push search results even further down the page, and make securing a top ranking even more important. Companies in related verticals will do wise to shape their SEO recruitment around professionals who understand the impact Google for Jobs can have.
The Ugly Side of Your Online BrandHopefully by now you have an attractive website with a strong user experience to show off to visitors. However, many businesses neglect their job boards when considering UI and design updates.
In the past, that was something companies could get away with because those pages tended to be hidden away from the view of anyone except potential candidates.
Now, however, the jobs your company posts could be featured prominently on the front page of Google searches. That means any weak formatting, typos, poor UX and bad employment brand practices could be exposed visibly to the public.
Does your candidate experience reflect the brand image you want to share? If not, it might be time for a remodel.
Even More Competition for LinkedInWhen it comes to professional networking, career growth, and job search, one social network has traditionally reigned supreme: LinkedIn.
Though Google has indicated that it doesn't intend to start competing with large job search and networking sites (in fact, it frequently links to jobs posted on LinkedIn, Monster, Indeed, and the like), it's possible that this new entrant into the space could impact the overall user base of LinkedIn.
Marketers, social media managers, and marketing recruiters who are active on LinkedIn should keep a close eye on engagement and results over the following months. If it starts dipping, with no sign of LinkedIn taking action to retain users, it may be wise to start looking at other channels.
Author: Mark MillerMark Miller is Marketing Manager for MarketPro, a marketing recruitment firm. He writes about marketing career growth and development, marketing job hunting advice, and trends that affect the day-to-day work of marketers. He also creates content oriented towards business managers on how to hire marketers, how to build high-performing teams, and how… View full profile ›
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties.
For new businesses considering choosing a domain name, SEO does play a part. However, it's important to choose a name that will also help establish your brand. Here are a few tips to help you meet your SEO goals while still maintaining your professionalism.
Use Brand Signals
Another way Google maintains the integrity of its search results is through the recognition of brand signals. With brand signals, the more legitimate your company seems, the more authority your website is given and the higher its rank. This includes establishing yourself as a professional company with employees and a widespread online presence, complete with social media profiles and a business license. Setting up a domain name that matches your registered name in other places helps establish your website as a trusted resource.
Stay with .com
If your name is already taken online, it can be tempting to choose an alternate extension, such as .net or .biz. However, 75 percent of all websites in the U.S. have a .com extension, which means your customers will likely assume your site ends that way. Although Google says it treats all extensions equally, for brand signaling purposes, .com could help improve your site's chances of being seen as belonging to a well-established business.
Keep It Short
In the early days of SEO, some businesses saw a long domain name as an opportunity to work in keywords. Today, short URLs are better, with the top ten websites having approximately six letters preceding .com. The top 100,000 have an average of 9.1 letters. In addition to improving your search rankings, a shorter domain name is also much easier for your customers to remember.
Avoid Being Gimmicky
At one time, tricksters employed shady tactics to boost their rankings. This led to domain registrations like "BestPlumberinAustin.com" and "AuthenticMexicanFoodinBakersfield.com," creating a spammy experience for anyone looking for those things. Today's businesses generally choose a domain name that includes some version of their business name with .com attached, realizing that Google's algorithms may penalize them if they come across as spammy. However, you can incorporate keywords into the subpages on your website, including your blog posts.
Avoid Subdomains
As mentioned above, your subpages can do the work for you. The above-mentioned plumber might register ABCPlumbing.com, with subpages being ABCPlumbing.com/Services and ABCPlumbing.com/Blog. On that blog, the plumbing company could create posts that incorporate the desired keywords, such as ABCPlumbing.com/Blog/Plumbing-for-Austin's-Oldest-Houses. This works in the Austin keyword without coming across as spammy. Some businesses choose to set up subdomains like Blog.ABCPlumbing.com, thinking it will attract more attention. Domain registration sites provide this as part of their services, but experts say subdomains are bad for SEO, since Google may penalize the version of your site that seems less active.
Avoid Multiple Domains
At one time, it made marketing sense to set up domains for various facets of your business. A company may set up separate sites for its different locations, for instance. The problem with this, according to experts, is that it becomes difficult to avoid duplicating content from one site to another. Google itself admits it penalizes duplicate content, instead preferring to prioritize sites that provide original information. As a result, your multiple domains will either cause you to create and maintain completely different sites or you'll find you aren't getting the search rankings you need.
Use Hyphens Sparingly
Hyphens can be an alternative if your desired domain name isn't available. Some experts say even one hyphen can hurt a business's rankings, but others say it won't be penalized. Multiple hyphens could negatively impact your business's SEO, since it can be a sign of a spammy site. Try to keep your hyphenation to one and avoid using an underscore instead of a hyphen.
Your domain name will be a large part of your brand marketing over the course of your business's lifecycle. By choosing one that is easy for customers to remember, you'll ensure people can easily find you. However, it's important to also make sure your domain name isn't preventing you from ranking high in search results, where you can reach those who are searching for businesses like yours.
About the Author: Dan Steiner is a professional writer, author, and marketing influencer. He is an active mentor in the Austin startup community, and has helped numerous brands grow over the years. Currently, he serves as CEO at Elite Legal Marketing, a law firm marketing agency.
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There is a good possibility that you've heard of search engine optimization at some point or another. You may not fully understand the subject matter, but you've heard the term. Today, many businesses rely heavily on SEO to drive traffic to their websites by leveraging the major search engines. If you wish to have a successful business, it is wise to emulate those that are already successful. Incorporating an SEO campaign into your existing marketing strategy is key. When should you do this? When is the best time to hire an SEO expert?
No More Local Expansion
It is often a good idea to target your local community first and foremost. Your local area will have far less competition, but just enough customers to get started. This is the perfect recipe for growing your business and establishing a positive revenue. Nevertheless, you can only do so much on the local market. There are so many residents in your city and county. Once you've dominated the local market, it is time to expand throughout the state and eventually globally. After you've run out of room to grow locally, you should add a search engine optimization technician to your squad.
Running Out Of Ideals
Remaining relevant in today's business world requires ingenuity and innovation. Once you've started running out of ideas, you'll give your competitors just enough room to open the door and overtake your company. Hiring an outside SEO expert is a good way to reenergize your company. A fresh set of eyes will look at your business from a new perspective and they will discover ways to keep your business relevant. As long as you learn how to hire your next SEO team member correctly, their presence will prove to be immensely beneficial.
When You Can Afford To Do So
Hiring an SEO team is undoubtedly a necessity. Nevertheless, you shouldn't get your company into debt just yet. When you feel that you can adequately afford an SEO firm, you should add one to your roster. The good news is that search engine optimization is generally affordable and will not break the bank. Therefore, most businesses should be able to hire a firm within the first year. Putting together a reasonable marketing budget for your business is important nevertheless.
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there's often more businesses in the same field in bigger cities.
Whether you're starting your own PPC campaign or working with a reputable agency, it's important to understand the difference between PPC and SEO. Pay-per-click is a form of advertisements where business owners create optimized online advertisements to reach a wider audience and pay a specified amount per click. Search engine optimization, on the other hand, is the process of getting organic traffic from search engine users through best practices, like including relevant keywords in your blog content. You can also create a local SEO plan that focuses on using geo-focused keywords in your marketing.
One of the best ways to help get ahead of your competitors is through a PPC sponsored search. There are several key elements of a sponsored search: keyword management, ad quality scores, and effective call to actions among them. Overall, the goal of pay-per-click advertising is to help your business become more easily discovered by search engine users. If done correctly, local business can really shine with sponsored searches.
Using The Right Keywords To Attract PeopleAs a business owner, you want people to be able to search for your product or service type and have your business appear in those sponsored results. Let's say you run a mosquito termination company in a temperate climate state like Florida. There's likely many other businesses that have the same type of service as well, and therefore use the same keywords. This makes those keywords highly competitive and more expensive for the advertiser. The key is to find a good balance between competitive keywords and narrow, ultra-targeted keywords.
Understanding Keyword TargetingThere are two types of targeting options within AdWords: geo-targeting and keyword targeting. Geo-targeting is based on the location of the search (using IP addresses) while keywords target specific, relevant words and phrases. Through geo-targeting, you don't have to waste your budget on unwanted clicks. A combination of both targeting methods will likely yield a higher ROI. For example, you might want to target "Tampa mosquito termination companies" for country-wide searches, as well as geo-target phrases only to certain areas.
Perhaps two local campaigns and two nationwide campaigns would work best, however, your local campaign should be your number one priority. You may even want to target specific locations for certain neighborhoods. If you had a business in Brooklyn, New York, you could target a specific neighborhood like Park Slope. This type of targeting would appeal to those specifically in those neighborhoods looking for nearby places of business. Results will vary from company to company, but if you pay close attention to your analytics and split test properly, you'll find the right combination that produces the highest results.
By default, AdWords campaigns are set to target users who are in your area or searching for services in your area. Local businesses can take advantage of advanced location targeting to show sponsored searches to the most relevant users. In the advanced area, be sure to check off the "people in my targeted location" box.
Using Google Trends to Gain Better InsightsGoogle Trends can tell you plenty about where your customers are, and where you should be focusing your efforts. Most importantly, Google Trends will show you where your keywords are most popular. If you search for "mosquito termination," Google will produce a map displaying the cities and states where that service is most desired. If you had products in the mosquito termination niche, you could target those areas well, while still focusing on local areas for services that require site visits. After you've analyzed trends, there are many tools that can help you come up with lists, such as local keyword auto generator.
Take A Look At Your Local CompetitorsBy analyzing your competitor strategies, you can pump up your existing methods to help attract even more customers to your local business. The key is to see what types of campaigns they're running and keywords they're targeting. There are several tools for competitor analysis, including SEMRush, iSpionage, and SpyFu.
These are paid tools, but they allow you to see a sample of metrics and information about the campaigns of your competitors before purchasing an appropriate plan. This iSpionage blog post shows users how to identify their biggest competition in the AdWords space, and even view and swipe the keywords of their competitors.
Royce Calvin
Royce is a writer for PowerHomeBiz.com. He is as passionate about Internet Marketing as he is with his ever-present cup of Starbucks coffee.
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Tags: featured, How to Market Online, How to Rank in the Search Engines, Online Marketing Basics, Online Marketing strategy, Search Engine Marketing
Category: Search Engine Optimization
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Fail to optimize your website for search engines, and thereby fail to get new leads, customers and traffic to your site. That's how it goes in today's modern world of SEO and digital marketing on the web.
Are you ready to master SEO basics? (graphic source)SEO stands for search engine optimization—it's the process of making your website and all its webpages easier for your customers to find on search engine results pages (SERPs). Your business will rank for a keyword—let's say "dog food"—and successful SEO aims to make your site rank as high as possible (at least the first page of the SERPs) for said keyword.
This process can be very complicated and involved, but there are basic things you can do right now to make your site rank higher for your specific keyword. This applies if you're a startup, a small business, or even a Fortune 500 company.
Here are 10 SEO tactics to get you there fast:
Tactic 1. Understand Your Business ModelSEO won't help you unless you're 100% clear on your business model.
You need to decide on a few important things before beginning any SEO project and set attainable goals. This is true whether you're a startup looking to launch a new website, a small business in need of a redesign, or a Fortune 500 company aiming to focus your site better.
First, determine your target market and your target audience. Settling on these two important issues will streamline your keyword selection for your SEO process. Begin by learning everything you can about the market you're competing in and who your target audience is: their wants, needs, and desires that will drive them to purchase your products.
Once you arrive at greater clarity on whom you want to sell to and what sorts of conversions you're after, you can brainstorm your keywords accordingly.
For instance, if you're selling fine Italian suits for men, then your keyword would have to be more specific than just "men's suits" for it to really bring your site more qualified leads. After all, you want conversions from people really interested in buying fine Italian men's suits (and who'd likely spend a lot more money) instead of just people looking to buy any men's suit in general.
Tactic 2. Find Your Keywords to TargetThis is where your SEO process becomes super-crucial: Here's where you settle on the long-tail keyword that you firmly believe your customers are searching for on the web. If they're looking for this keyword, you want your site to be at the top of the list in the SERPs!
Use a tool like Google Keyword Planner to find the keyword that suits your business model best. Or research a set of related keywords to target.
Google Keyword Planner - Basic SEO keyword research tool.After you've decided on your target keywords, that's not enough to stay on top of your SEO game. You have to make a concerted effort to constantly track the rankings of your most important keywords if you want to maintain their positioning. Keep in mind that your keyword rankings will fluctuate as time goes on and may not be as strong as they once were. It's important that you take action when needed to maintain their positioning.
A tool like Tiny Ranker is just the solution you're looking for to ensure that your visibility on search engines is always the best it can be.
Tiny Ranker - Powerful Google rank tracker and easy-to-use SEO tool. Tactic 3. Monitor Your Keyword RankingsMonitoring your keyword rankings is critical since they never stay the same. SEO is in constant flux. There is no guarantee that just because your site ranked highly for a specific keyword last month, it will be the same story this month.
Keyword rank tracking.Tiny Ranker offers a great rank tracking tool that lets you get around this uncertainty and figure out exactly if your keywords are still performing for you the way you want them to. Once you know this information, you can keep tweaking your keywords to improve your search engine rankings to get better business prospects visiting your site.
Tiny Ranker gives you up-to-the-minute SEO data, such as:
There's also the ability to track your SEO keyword rankings on mobile devices and even in several different languages, meaning that there's a lot of depth to what you can do with this tool in order to always keep your SEO rankings as strong as they can be.
Tiny Ranker keyword tracking. Tactic 4. Publish High-Quality ContentHigh-quality content gets rewarded by Google's algorithms in terms of ranking factors for SEO. That's why you should make it your mission to publish only high-quality content on your site, if you have a blog, for example.
There's a direct link between longer content (2,000 words and up) and what Google considers "high-quality." There's even research that confirms this:
Neil Patel looked at what lengths of content Google puts on its top 10 results in SERPs—unsurprisingly, it was content that was at least 2,000 words. Neil even suggests 3,000 words; why not go for broke and create even super-long content? It can't hurt, according to SERP results for content for any given keyword.
So the next time you're feeling like just publishing short filler content of 500 or so words on your site, think twice. Your search rankings could seriously be penalized by Google and other search engines for creating inadequate content that they don't consider high-quality.
Tactic 5. Manage Your On-Page SEOEvery page on your site can and should also be managed effectively for proper SEO. Remember, it's not just your entire site that you want to surface highly in the SERPs; it's also individual webpages, which also appear on search engines.
To achieve this, have one of Tiny Tracker's main features come to your assistance. Its on-page SEO analysis/optimization tool is ideal for giving anyone from startups and small businesses to Fortune 500 companies deep insight into how exactly they can optimize their landing pages for increased, overall Google visibility.
On-page SEO optimization tools.Here's how it works: Straightforward icons in its user interface tell you specifically which of your keywords require improvement and which are already optimal the way they are.
Vital SEO ranking factors like title tags, meta descriptions, and texts are carefully checked through this analysis, and helpful suggestions are offered, so you can optimize your pages and get the rankings you want.
Tiny Ranker SEO suggestions. Tactic 6. Make Your Site FastToday's average web user (read: your potential customer) is accustomed to fast experiences, whether on desktop or mobile. This expectation has led Google to recently announce for the very first time that page speed is now going to be a ranking factor for mobile in its index.
This is a double whammy:
But what is fast enough for today's users and visitors?
According to SEMrush, nothing slower than 2 seconds. I'll stress that again: If your site loads at an average page slower than 2 seconds, chances are great that your visitors will bounce and your SEO rankings will take a hit.
Here are some tips to make your site faster:
Tactic 7. Don't Use Disapproved SEO TacticsSteer clear of the SEO tactics that Google frowns on, and your rankings will be a lot healthier. Not everything that looks as if it can help your SEO rankings will actually do so, especially since Google is the final arbiter on what constitutes SEO tactics that are legitimate for ranking in its search results.
Not every SEO tactic is legitimate. Let's look at the ones that are condemnable as "black hat" and that you should avoid:
You're not the only business in your industry. In fact, you're probably not the market leader in your industry, which further heightens the need for you to keep tabs on what your competitors are doing, SEO-wise.
Competitor surveillance feature.Another very useful feature of Tiny Ranker is its competitor surveillance option, which lets you see whom you're competing against for rankings on search engines. You aren't the only business competing for your target keywords.
By checking your competitors' rankings, you're empowered to figure out who your strongest competition is. This means you can make adjustments and improvements to your own keywords to more positively affect your rankings.
This feature also allows you to add your own competitors, if you know of a specific competitor in your industry that you should follow really closely.
Tiny Ranker competitor rankings. Tactic 9. Tag Your Images ProperlyHow you tag your images can have a dramatic impact on your SEO rankings.
Unfortunately, a lot of businesses simply neglect this vital aspect of SEO by completely forgetting to include the all-important ALT attribute as they upload various images for their content. However, search engines can't effectively see your images; all they can do is actually read the ALT text in order to understand exactly what the image is about!
When you accurately describe your images, it'll go a long way to having them surface in Google Image searches, thereby helping your entire site's SEO visibility.
For example, an image of a juicy and mouth-watering steak shouldn't merely be tagged as "food." That's nowhere near specific enough for SEO visibility. Tag an image like this with something quite descriptive like "a big steak with butter served on a white plate."
Tactic 10. Optimize Your Site and Page DesignIt's 2017. No one wants to navigate a site that looks as if it was built with GeoCities from the late 90s.
Another significant SEO ranking factor is your web design because web design impacts important factors like the user experience, overall usability, and the information architecture (read: how logically and efficiently a page's information is laid out to support the goal of said page).
Plainly put, if your site is hard to navigate, makes it difficult for visitors to find what they want, and looks unaesthetic, it'll drop in the SEO rankings.
To create a site with great design, do this:
When you incorporate all these design elements, you're designing a site that's up to date with what people expect when they visit any site on the web today. As a result, you're only helping your own cause of optimizing your site's SEO!
Creating an SEO-Optimized Website Is Easier Than You ThinkIf you're completely new to SEO and the web, then it may seem daunting to look after all these specifics to ensure that your business gets found on the Internet. In reality, it's not all that challenging to optimize your business site for search engines.
Simply prioritize what your business is about and who your target audience is, get a smart tool like Tiny Ranker to do some of the heavy lifting for you, and be meticulous in your SEO monitoring and improvements.
Over time, you'll see real, beneficial results of your site climbing in the rankings for your chosen keyword(s)—the palpable fruits of your SEO labor!
Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this 'information superhighway' was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.
Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.
Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..
Low Cost
Since the Internet can be regarded as a 'free for all' activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need onl y a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.
Work From Any Location
All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the 'laptop' means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.
The Level Playing Field
Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It's true that a larger company whose name was on everyone's lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it's quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.
There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!
Trevor Taylor
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Grand Rapids Community College has issued an RFP for Digital Advertising and Search Engine Marketing. The chosen agency shall provide the communications department with a digital and search engine marketing campaign that will generate prospective student leads.
BackgroundAt Grand Rapids Community College traditional classrooms have been transformed into state-of-the-art learning spaces. These learning spaces support the breadth of educational opportunities available at GRCC, including experiential learning, honors courses, seminars, workshops, training courses and online learning. Average class size is 22.9 students, and 92% of our faculty hold master's or doctoral degrees. Also helping students achieve classroom success are such student support services as academic and career counseling, occupational and disability support, and bilingual support.
In 2014-2015 more than 29,500 students from all walks of life enrolled in traditional liberal arts and occupational courses, adult education courses, and skilled training courses and apprenticeships. One in three graduating high school students in Kent County choose to earn their certificate or degree at GRCC before stepping into their career, or transferring to a four-year college or university.
Scope of Work:The requirements and scope of work the vendor will be expected to complete within a $50,000 budget for the 2017-18 fiscal year are:
GRCC will provide base search terms for SEM, and the creative for the digital campaign.
Key messages, target auadience and geographic regions are known.
The vendor shall be Google preferred, and have account executives with strong expertise in the West Michigan marketplace that are available to meet face-to-face and personally manage the campaign. The vendor should be supported by a team of proven experts in marketing, digital advertising and SEM. Additionally, the vendor will provide real-time, comprehensive reports that allow GRCC to remain nimble in tailoring the campaign to audience needs and wants. A live interface showing campaign performance is preferred, though Static reports delivered at regular intervals is acceptable.
Due Date:
June 24 to:
Address:
Grand Rapids Community College
151 Fountain NE
Grand Rapids, MI 49503
Attn: Shipping & Receiving
Finn Partners and Kaplow PR are strong digital PR firms.
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Edward Jones' financial advisers tend to land on top when it comes to Internet searches.
The firm, which has 15,000 advisers, is the wealth management industry's leader in attracting online traffic to their websites from those who search for financial advice and services, according to a new report.
The St. Louis, Mo.-based brokerage firm was most findable overall. It also scored many times higher than all other firms when it came to local search, the results that come up next to the map widget in search engine results, the study by Hearsay Systems and Moz found.
Search engine optimization is an increasingly important measure as more and more buying decisions are being largely influenced by online research.
"Being part of the local community has always been a big focus for us, so with digital marketing we've always tried to find investors locally and at the right time," said Jim Olsen, principal, marketing communications at Edward Jones. "We have placed tremendous effort as the technology has come along to make sure we show up digitally in the local communities."
(More: Digital marketing strategies take years to perfect, but can yield prospects galore)
The firm spends about 46% of its media investment on digital marketing, mostly focusing on the local digital space. It has custom microsites for every adviser and branch team, and has 8,000 of its advisers engaged in the firm's social media efforts, Mr. Olsen said.
Morgan Stanley landed second in terms of overall click share percentage and in a separate category of paid searches, or ads, it topped that list of 10 firms. Wells Fargo Advisors and Fidelity Investments were second and third on that list of top paid search leaders, while Edward Jones wasn't on that listing.
"Only having paid ads isn't a strategy that is working well overall," said Greg Kroleski, Hearsay Systems data manager. "Local search presents the most opportunity, and Edward Jones is doing the best with that."
Firms should strive to have a mix of local search, paid search and organic search, where websites appear based on search engine calculations of factors like geography and reputation of the website, he said.
"Consumers expect businesses to be quickly findable and ready to engage them when, where and how they prefer, even for what are ultimately off-line transactions," Mr. Kroleski said.
If firms don't come up in search results, they're missing a great opportunity to make a great first impression at a time when the prospect is most interested in getting information related to their services, he said.
(More: 7 ways advisers are turning off potential clients)
In fact, about 57% of a purchase decision already has been made through search engine and other online research before a prospective customer engages with a company representative, CEB Inc., the research and business advisory firm, estimates.
More and more advisers report prospects are checking them out online before they walk into their offices. With younger investors, the tendency to research online is even stronger, including looking up those who they've been personally referred to by a friend or family member.
"As wealth transfers from older generations to millennials, we think it's important to be aware that this generation uses online forms of research more than anyone else does now," Mr. Kroleski said.
All wealth management firms could stand to improve their findability, the report said.
Currently, when someone searches for a common industry term such as financial planner, many of the results point to consumer information or news sites like Forbes or Investopedia, instead of listing sites of an individual wealth management firm or adviser.
In contrast, when you search insurance agent, many of the top results are websites of a particular firm or individual professional who provides financial services, the report said.
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