Thursday, November 30, 2017

How to Know if Your #SEO Efforts are Actually Working

How to Use Social Media in 2018 So how does it fit into your overall objectives ... watering down your other efforts. Let me ask you this, what's the main reason you use social media today? My guess is, some of you are going to say, "I don't really know," and I think that ... read moreSEO SWOT Analysis: Focus your efforts in areas that deliver results When it comes to SEO, it can be hard to know ... focus your efforts. By utilizing a SWOT Analysis, you can quickly and easily direct your efforts where they will have the most impact. I would love to hear from any of you that have put a SWOT to work ... read moreHow to Determine If You're Too Sick to Work Out and When You Should Hit the Gym Despite your best efforts, it's highly likely you'll start to experience some cold and flu symptoms in the Fall and Winter and start to feel a bit rundown. So then comes the question: how do you know if you're too sick to work ... it's not really a winning ... read more

SEO and Small Business: Is It Working For You? If you own a small business ... get to your site and use your site. One important area to check is what is known as your "organic search traffic." This is the best place to look to get a clue as to how well your SEO efforts are working. read moreWays to Win at Local SEO I really ... keywords to your web content. By examining our tradeshow presence, blogging practices and online directory listings, Nick & Danielle have helped us work through company- and industry -specific obstacles to raise our SEO efforts to a new ... read moreHow money stresses your brain — and what to do about it I don't know how to process those decisions, which is something I've been ashamed of for years. Adults are supposed to be able to do that kind of stuff, right? Actually ... requires a lot of effort. But the study also found that working with someone ... read moreHow to future-proof your SEO But while it's fun to debate and discuss Google's latest algorithm changes, all you really need to know is what ... sustainable SEO efforts accrue slowly, often to the point of appearing worthless to your clients/superiors (if you work for someone ... read moreNew SEO Ranking Factors Study Points to Massive Changes in Google Search Algorithms The fact that direct website traffic was so strongly linked to remarkable SEO rankings, demonstrates to me that the future of SEO is increasingly more about conventional marketing activities, like working ... and rewards your efforts to protect your ... read more4 Classic Bits of Entrepreneurial Advice That Really Aren't That Brilliant If you're really committed to it, you should quit your job and do this full-time. Having more available time to work on your project ... of growth versus the time, effort and costs associated with it. 3. Don't tell anybody about your idea. read moreSonya Leusink Sladen: How to reinvent your look I found the words, "If you don't know what your ... is something you really love and sensible. Avoid buying anything just because it's on sale. Think long term, by investing in timeless essentials that work perfectly with your personal style and lifestyle. read more

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Source: How to Know if Your #SEO Efforts are Actually Working

How to Optimize Your Blog for Search Engines

This article originally appeared on human.marketing and has been republished with permission. Find out how to syndicate your content with Upwork.

Effective blog homepage SEO can get your blog ranked on the first page of Google Search. Take a deep breath, close your eyes and think big picture about your blog. Think of your blog in an ideal world, as it would stand with all your blogging hopes and dreams realized. Think of your blog as a future online destination for curious learners and hopeful searchers.

Now that you're in the right mindset, think about what you want your blog to be known for, in its most ideal state. As inbound marketing experts, we know that good SEO begins with a good blog. Blogging frequently and consistently is one of the most powerful things you can do to rank your website on Google's highly-coveted page 1 for your most relevant keywords.

However, it's easy to forget about optimizing your blog homepage and just think of it as a functional, catch-all page. Your blog homepage dynamically updates with fresh content on a regular basis, which many feel is an excuse to just leave it alone. As a matter-of-fact, that's something the Human Marketing inbound marketing blog is guilty of, which is why we're writing this article. This is first-hand advice that we've created for our internal team to act upon. There's no better way to achieve inbound marketing mastery and expertise as an agency than for us to create and follow our own SEO best practices.

Join Upwork TOP 6 BLOG HOMEPAGE SEO TIPS

Don't let your blog get lost in Google SERP (search engine results page). This article will teach you 6 actionable blog homepage SEO tips to help you stand out from the crowd.

1. Pick a focus keyword for your main blog categories and your blog homepage.

The first step to having a successfully-ranked blog homepage is to do your keyword research. Once you find the top keywords that are best for your company blog to target, you can narrow them down into choices for your blog homepage and blog categories.

HubSpot's blog is a great example that we love to glean from. HubSpot ranks for the first search. 2 results for the search term "marketing blog" and its blog homepage is ranked in the first position. HubSpot also has a separate sales blog, which is ranked 3 and 4 for "sales blog".

image of marketing blog search results

Keyword Research

Using Human Marketing as the example, here are some of the keyword options we have to choose from for our blog SEO efforts:

  • eCommerce Marketing Blog — 10 monthly searches, 60 difficulty
  • eCommerce Marketing Tips — 30 monthly searches, 65 difficulty
  • B2B Marketing Blog — 50 monthly searches, 48 difficulty
  • Inbound Marketing Blog — 70 monthly searches, 86 difficulty
  • Content Marketing Blog — 170 monthly searches, 76 difficulty
  • Email Marketing Blog — 170 monthly searches, 84 difficulty
  • Content Marketing Tips — 210 monthly searches, 91 difficulty
  • Digital Marketing Blog — 260 monthly searches, 77 difficulty
  • Marketing Blog — 560 monthly searches, 96 difficulty
  • Email Marketing Tips — 590 monthly searches, 95 difficulty
  • SEO Tips — 1,900 monthly searches, 84 difficulty
  • SEO Blog — 9,900 monthly searches, 95 difficulty
  • The keyword difficulties have been color-coded to distinguish between the keywords that are easier to rank for (green) and those that are more difficult to rank for (red).

    Blog Homepage

    The Human Marketing blog homepage is already ranking for "inbound marketing blog", so it makes sense for us to continue building up our rank for this keyterm and make that the focus keyword for our blog homepage. However, the keyword "digital marketing blog" is easier to rank for with more than 3 times the search volume. It would reqiure a more intensive reoptimization effort to adjust from "inbound marketing blog" to "digital marketing blog", because our blog domain gives away that we're already deeply invested in being recognized as an inbound marketing force. That's okay though. Remember when we were talking about envisioning that perfect-world scenario for your blog? Our perfect-world scenario is to be known as the #1 inbound marketing information destination, so focusing our blog homepage efforts on "inbound marketing blog" is a good fit for our business.

    Blog Categories

    Now, let's talk about blog categories. Based on the keyword research and the personas that we're targeting, it would benefit us to become hyper-targeted and split our blog into a few main categories to capture more qualified search traffic. In simple terms, creating specific blog categories will help us be found easier by people searching for those specific topics, and those people are more likely to find what we have to say relevant and valuable.

    As an agency, we serve 2 core vertical marketing focuses: eCommerce and B2B IT. While it won't be difficult for us to rank for "B2B marketing blog", our longer-term strategic growth plans involve us shifting more of our focus away from B2B IT marketing and into eCommerce inbound marketing. For that reason, we could structure our blog categories around the following topics: eCommerce Marketing Blog, Content Marketing Blog, Email Marketing Blog and SEO Blog.

    While ranking for "SEO blog" will be incredibly difficult to rank for, creating content around that topic will work to further enforce our domain's credibility in Google's eyes as an inbound marketing powerhouse. Afterall, Google's latent semantic indexing (LSI) allows it to be able to discern if we actually know what we're talking about. If Google relates "inbound marketing" with "SEO" because the big players are writing about both topics, and if Google sees us producing content on both topics, then it'll see us as a more credible source alongside the others.

    HubSpot's blog homepage ranks specifically for "HubSpot Blog" and has Google Sitelinks in the search results for its key blog categories. Its main blog categories are "Marketing Blog" and "Sales Blog".

    image of blog homepage search results

    2. Use a relevant H1 tag and URL.

    Now that we've chosen the top blog categories, we'll need to think of H1 tags for the main blog homepage and each blog category page. We could either be straight forward, and use the H1s "Inbound Marketing Blog", "Content Marketing Blog", "eCommerce Blog", etc. Or, we could go with a more creative H1 and just make sure we use some variation of "Inbound Marketing", "Content Marketing", "eCommerce", etc. in the H1. Again, see blog.hubspot.com, blog.hubspot.com/marketing, and blog.hubspot.com/sales as examples.

    image of inbound marketing blog

    image of marketing blog

    image of sales blog

    3. Use a block of static text on each blog homepage.

    It could only help to have a block of text that introduces the reader to the blog and its purpose, especially if there's not much else on your blog homepage that's static. Only use static content in your blog homepage that would be helpful to the user and avoid having this block appear globally on all blog pages. Google always favors good content over fluff and keyword stuffing.

    image of blog homepage static

    4. Limit the use of extraneous links.

    These pages will be updated dynamically with a feed of latest blog posts and their intro copy, which means there will already be a lot of links on the page. It won't be necessary to have a global blog sidebar that links to all topics. See how HubSpot handles interlinking to blog topics: https://blog.hubspot.com/topics. They don't flood every page with topic links.

    image of blog homepage seo topics

    5. Write blog articles related to your blog's focus keyword.

    We're already doing a great job of writing about topics semantically related to the blog SEO keyword focus. But just picking the keywords for the blog homepage and writing about related topics may not be enough to rank for our target keywords. We should also actively find opportunities to blog about "Inbound Marketing" with topics such as, "The 50 Best Inbound Marketing Blogs to Read" or "40 Essential Content Marketing Tips". If we decide to write articles like this, make sure that our numbered list exceeds whatever article is already ranked on the 1st page for the same topic. This is called the skyscraper technique. For example, if "30 Best Inbound Marketing Blogs" is ranked on page 1, then we need to write "50 Best Inbound Marketing Blogs".    

    6. Get backlinks to your blog.

    Remember that "50 Best Inbound Marketing Blogs" article that we were talking about? Once we write that, we'll need to get backlinks to it. The easiest way to do that is to reach out to those 50 blogs that we featured and ask them to share our article that featured them on social media and link back to it in some way. There is less value in a backlink if both domains are linking to each other, but it's still better than no backlinks.

    This story was submitted by Cherene Etemadi and does not constitute the views or opinions of Upwork.

    Post a job on Upwork. It's free!


    Source: How to Optimize Your Blog for Search Engines

    Wednesday, November 29, 2017

    What the Best #SEOs Know About #Keyword Research (And Four Tools They Use)

    What the Best SEOs Know About Keyword Research (And Four Tools They Use) If you work in search marketing today, you know how difficult it is to stay on top of changes, trends, and tactics. From algorithm changes to SERP format updates, the tactical toolbelt of SEOs is always changing. As a result of the pace of those changes ... read moreThe Best Keyword Ranking Tools For Bloggers (2017 Comparison) Do you know if your keyword research and optimization ... keywords is critical. Sure, they're only one part of the SEO puzzle, but it's important to know how they're performing. And for that, you need the right tools. So, in this review, we've ... read moreHow RankBrain Works (And Why You Need to Jump On) Do they even matter anymore? What keywords should you use? Do those make ... that claims it's the best. Put yourself in the user's shoes. Let's say you are considering purchasing a new CRM platform, but you don't know which to choose. read more

    How to Build the Right Content Marketing Strategy for SEO Growth Many SEOs believe that they're already ... into long-tail keyword research and figure out the best keyword targets around the topics. There are plenty of good tools out there to help you with this. Here are a few of my go-tos: Once you know what content ... read moreContent Marketing Best Practices: Content Writing in 2018 We're going to talk about four ... pages for keyword ideas and questions to answer. Conduct a TF-IDF analysis. Ask your technical support to observe and note the terms your customers really use. Make good use of tools to automate the research processes. read more15 Secrets To Creating The Perfect Meta Descriptions 4. Make sure it describes what customers are looking for so they ... know which headlines and phrases work best and produce the optimal CTR for target keyword categories. "If you take USPs, phrases and call to actions from your best performing ads and ... read moreHow to Identify Competitors and Uncover Their Strategies with a Brand Mention Audit Both aiming for the same keyword as we are. Therefore, just at a glance, we discovered some important competitors. Once you know your competitors, you need to take an in-depth look at what they ... in the best player out of the 4 brands, Yves Rocher ... read more5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs For example, some of the best content ... reason data and research work well as cornerstone content is because they're versatile. You can repurpose your original research into all the other types of content, including the other four listed in this ... read moreBeyond the buzzword: What "artificial intelligence" means for marketing leaders, right now Business and marketing leaders, today, know that artificial intelligence (AI) is a topic of conversation. They know ... incorporate AI tools across your marketing spectrum. We are going to look at how AI might fit into the following four marketing ... read moreThe ultimate guide to content SEO Keyword research can be defined as the activity you undertake to come up with an extensive list of keywords you would like to rank for. Every content SEO strategy should start with keyword research. You have to know what ... of words they use when ... read more

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    Source: What the Best #SEOs Know About #Keyword Research (And Four Tools They Use)

    Redesigning Your Website? Here are 5 Ways to Improve UX and Search Visibility

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    Redesigning gives you a fantastic opportunity to improve the UX and search visibility of your website. User experience and search engine optimization may sound like two different domains. But actually, they are closely related.

    Here are seven tips that will improve both the UX and SEO aspects of your site:

    1. Make Your URLs Search Engine Friendly

    Almost all of the experts agree that URL structure is an important ranking factor for Google. An SEO friendly URL also improves the user experience in many ways.

    Search Engine Friendly

    Search Engine Friendly

    There are subtle things about the URL structure that can affect your site's ranking to at least some degree.

  • Use a short URL that includes one or two keywords. For an e-commerce site, you may have one or two subfolders but not more than that.
  • Make sure your URL is readable. That means if someone sees the URL, she should be able to assume what the page is about.
  • Separate the words in your URL with hyphens. It's better to avoid underscores, words like and, or, that and symbols like $, & etc.
  • Try to avoid dynamic URLs. Use custom URL structure in your CMS.
  • Don't use any uppercase characters in your URL. That may cause unexpected problems in some instances.
  • Example: real estate WordPress themes.

    This is an excellent example of a search engine friendly URL. It is human readable, contains the keywords and doesn't have more than two subfolders.

    SEO Benefits:

  • A search engine friendly URL gives you an edge over your competitors regarding ranking.
  • Adequately organized URL structure with related keywords helps Google understand the relevancy of your page even better.
  • UX Benefits:

  • A short, human-readable URL is more trustworthy and gets more clicks.
  • Users can easily understand the topic of a page just by looking at the URL.
  • SEO audit by TemplateMonster Service Center

    Do you need your website be visible to your target audience in search engines and you don't know where to start? SEO audit is the first step to creating an online marketing strategy that really works. You will get the analysis and guidelines on how to implement the given recommendations within your website.

    2. Implement Multi-Step Loading (If Applicable)

    Multi-step or skeleton loading is a new web design trend. As sites are getting heavy, it makes more sense to show the user a skeleton of the main page while the contents get loaded. This gives the viewers a faster browsing experience. For the sites that have infinite scrolling, the multi-step loading is necessary.One of the prevalent sites that use multi-step loading is Facebook. As you scroll through your newsfeed, the content placeholders appear first, before the texts and images. This improves the browsing experience especially on a small screen with low connection speed.

    Multi-Step Loading

    Multi-Step Loading

    However, don't forget to make sure that your infinite scrolling configuration is SEO friendly. To help the crawlers, you must have a series of component pages to go with your site. That is necessary because bots don't scroll your site as a user does. Find more details about this here.

    SEO Benefits:

  • Your site loads quickly, which has a positive impact on your ranking.
  • By correctly configuring the infinite scroll, your pages become more engaging, and session duration for your site increases.
  • UX Benefits:

  • Users will appreciate the increased page loading speed.
  • Preloading the structure enables the viewers to expect the page elements that are being loaded. This makes your site more user-friendly for mobile devices.
  • 3. Improved Your Site-search Features

    On-site search is an often-neglected aspect that can improve the UX of your site to a significant degree. When people can easily find what they are looking for they are likely to engage more with your website.

    SEO Benefits:

  • Better search means better engagement. The search engines always honour an engaging site.
  • UX Benefits:

  • A reliable search capability an essential part of good user experience. Visitors will often feel frustrated if a site lacks a workable on-site search engine.
  • For e-commerce sites or online stores, the search is a critical conversion factor. A stronger search capability will let you outperform your competitors even if they have related products.
  • 4. Optimise Your Site for Mobile

    Mobile friendliness means more than just responsive design. According to Smart Insights, 71% of the time people use mobile devices to access the internet (in the US). And Google is giving more importance to mobile-friendliness as a ranking factor.

    Here are some things to keep in mind about mobile optimisation:

  • Speed is an increasingly crucial factor for both a better user experience and a higher rank. The sites ranking in top 10 for mobile searches have an average page loading speed of 1.10 seconds.
  • Implementing Accelerated Mobile Pages (AMP) can significantly improve your site's performance. This also gives your site more value in the eyes of Google.
  • Interestingly, unordered list (i.e. bullet points) and neatly organised contents, in general, get more favour in mobile search. Content length still has a high importance. But how well your content is organized has an increasing overall impact.
  • Size of fonts and touch elements are two critical factors of mobile-friendliness. 16 pt is an appropriate size for fonts. The touch elements should be big enough. Users find it very annoying if the touch elements are tiny or placed very close to each other.
  • SEO Benefits:

  • A mobile-friendly site ranks higher. AMP enabled sites to do very well in mobile search ranking.
  • Well-organised content helps to grab mobile users' attention who have an even less attention span. And your content also gets more social shares.
  • UX Benefits:

  • As many users now use mobile to access the internet, a site that loads quickly and smoothly in mobile devices naturally provides a better user experience.
  • A site that can be easily navigated through touch is a lot more user-friendly than generic responsive sites.
  • wordpress themes

    wordpress themes

    5. Delete Unnecessary Pages

    The redesign phase is the best time to remove unnecessary pages from your website. Every site has some old pages or pages that no longer correlate with other parts of the site. Here are some tips on those pages:

  • You may have created some pages due to your PPC campaigns or promotional offers that you had in the past. At the first stage of the redesign process, make a list of those pages.
  • Delete the old pages with some exceptions. One exception, for example, can be if an old page has good backlinks from other sites or has regular visitors. In that case, you can either update the page with relevant information or redirect it to a suitable page of your website.
  • SEO Benefits:

  • A well-structured site with no repeated content ranks better.
  • Pages that get updated with latest and more relevant information perform well in search results.
  • UX Benefits:

  • If a user lands on a page that has outdated information, she may get misinformed, and that will result in a poor user experience. Deleting the obsolete pages eliminates that possibility.
  • Just like the search engines, users don't appreciate seeing similar contents for different pages of your site. Regularly updating and eliminating the old pages keeps that chance at bay.
  • Conclusion

    So, these out five tips that you can implement during the redesigning process to improve the SEO and UX of your site. The redesigning process can be quite tricky. But thankfully, many things that you do for SEO will also take care of the UX issues and vice versa.

    There are many more aspects of SEO that you need to keep an eye on during the redesign process. If you are interested, here is a checklist that you may find helpful. Share your thoughts about our tips in the comments.

    Related Posts

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    How Product Design Is Steadily Replacing UX


    Source: Redesigning Your Website? Here are 5 Ways to Improve UX and Search Visibility

    Tuesday, November 28, 2017

    5 Free Chrome Extensions to Boost Your #SEO

    5 Free Chrome Extensions to Boost Your SEO Google launched the Chrome browser in 2008 and it quickly became the most popular browser on the market. Statistics reveal more than 50 percent of users (and likely many more than that) use Chrome on a regular basis. Chrome has become the world's most ... read more5 Ways to Boost Your ROI on Content Marketing However, if you're after an online tool that adds an additional layer of editing to your writing, Grammarly is the answer. You can use the Grammarly Chrome extension to help you write mistake-free nearly ... you can boost your return on investment on ... read moreTop 20 Creative Design And Photography Portfolio WordPress Themes Whatever extension ... surely make your website perform to its maximum potential. The theme is quick to install and easy to manage owing to the advanced Cherry Framework 5 options. To showcase your projects effectively, this responsive and SEO-optimized ... read more

    5 Essential Tools to Help Businesses Dominate Local SEO It offers businesses a free trial and a variety of plans for businesses that want to scale up their packages. Local SEO Guide's N.A.P. Hunter is another tool that is used to monitor citations. Simply install the Chrome extension and follow the easy steps ... read more13 Google Chrome hacks that will boost your productivity With them, you can limit the amount of time you waste on social media, quickly find the site you're looking for, and even improve your writing so you can get a point across fast. These 13 extensions and apps help you streamline your Chrome browsing and ... read moreThe 25+ Best Gmail Add-ons, Labs, and Apps The Gmail add-ons below—most of them Chrome extensions—can save you time when managing your email messages ... Gmelius Price: Free, with messages and integrations you can use after the first 14 days; from $5/month (billed annually) Premium plan for ... read moreYou should be using these browser extensions to keep yourself safe online You can protect yourself against tracking and increase your security online just by using a few extensions in your ... The service is free for up to 500mb per month, after that you'll need to pay $5 per month, but it makes it incredibly easy to encrypt ... read moreFree Tools for Startups to Boost Social Media Presence When sharing your business content across social media is so conducive to growth and capital is so scarce, it's important to get as much done for as little as possible. Here are some unique tools to help boost ... s also a Chrome browser extension ... read morePolluted marketing content is solved by this new content discovery platform A new type of content discovery platform which allows professionals to improve their knowledge and keep track of quality content in a single feed via a Google Chrome new-tab extension ... your Digital Marketing Plan today with our free Basic membership ... read moreTop 20 Financial WordPress Themes for 2017 to Build Corporate Sites The template runs on Cherry Framework 5, which makes it impressively quick and easy to personalize its pages. In addition, the download package contains both free and premium-quality extensions ... to increase credibility and ensure confidence in your ... read more

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    Source: 5 Free Chrome Extensions to Boost Your #SEO

    The Impact of 17 Factors on Google Search Rank

    Direct website traffic is the factor that most influences how well pages rank on Google's search engine result pages (SERPs), according to recent research from SEM Rush.

    The annual report was based on an analysis of 600,000 keywords with a range of search volumes. The researchers examined the top 100 SERP results for each term to determine which factors influence page rank on Google.

    Pages that are hosted on websites with a high number of direct visits (sites which people often go straight to) tend to consistently rank well in Google search, the analysis found.

    Other factors that have a strong influence on how well pages rank include time on site, pages per session, and bounce rate.

    Overall, factors that signal website quality and relevance to Google are much more influential on page rank than traditional SEO factors such as keyword density.

    Some additional key findings from the report :

    The top three ranking pages for a keyword tend to have content that is 45% longer, on average, compared with the page in the 20th position.

    People visit between 3 and 3.5 pages, on average, after arriving to a site via search.

    Some 65% of pages that rank for high-volume keywords use HTTPS.

    A page is more likely to rank well in search if it is hosted on a website that receives a high number of backlinks and has a high number of referring domains, the analysis found.

    The link between page rank and the number of backlinks/referring domains is especially strong with high-volume keywords.

    About the research: The annual report was based on an analysis of 600,000 keywords with a range of different search volumes. The researchers examined the top 100 SERP results for each term to determine which factors influence page rank on Google.

    Ayaz Nanji is an independent digital strategist and a co-founder of ICW Content, a marketing agency specializing in content creation for brands and businesses. He is also a research writer for MarketingProfs. He has worked for Google/YouTube, the Travel Channel, AOL, and the New York Times.

    LinkedIn: Ayaz Nanji

    Twitter: @ayaznanji


    Source: The Impact of 17 Factors on Google Search Rank

    Monday, November 27, 2017

    10 quick #SEO wins to show your CEO in 2018 [ebook]

    10 quick SEO wins to show your CEO in 2018 [ebook] Join 50,000 of your peers by getting the latest content marketing updates delivered directly to your inbox. You're new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of "better ... read moreTop 10 Ways to Deal With a Slow Internet Connection Other times, it's the universe's cruel joke to destroy your productivity. Here are 10 ways to troubleshoot ... give your modem and router a quick reset (that is, turn them off and on again) and see if that helps. Check the other computers in your ... read moreWhy Your Team Sucks 2017: New Orleans Saints This 2017 Deadspin NFL team preview is for those in the latter group. Read all the previews so far here. Your team ... remaining games for a good draft pick. Win 2-3 games and climb up to 7-9: So much for a #10 draft pick We're a consistent 7-9 team ... read more

    18 SEO Experts Reveal Their On-Page SEO Techniques Perform a link and SEO analysis on all competing sites and see where they are getting their links from. Then reach out to these same sites and show them ... between 10-40 on Google, it shouldn't be hard for you to add some new content to your articles ... read more3 big SEO trends for 2014 that will help you win the traffic game In the past couple of years, SEO has ... and only 10 percent thoughtful of your users. Today, it's more like 70 percent user-oriented – and just 30 percent search engine focused. Here's a breakdown of what you need to do in 2014 to win, with ... read moreTheresa May Calls for International Regulation of Cyberspace in Wake of Attacks On Saturday night, three men used a large van to attack pedestrians on London Bridge, exited the vehicle with knives, stabbed more victims and were eventually shot by police. In response, the Prime Minister of the UK has called for "international ... read moreBetween the Lines Larry Dignan is Editor in Chief of ZDNet and Editorial Director of ZDNet's sister site TechRepublic. He was most recently Executive Editor of News and Blogs at ZDNet. Prior to that he was executive news editor at eWeek and news editor at Baseline. He also ... read moreGoogle swears blind it doesn't give SEO advantage to new internet dot-words The post follows two previous posts on personal Google+ accounts by the company's leading SEO people, which themselves were both sparked by posts from people claiming an SEO advantage. Back in April 2012, the CEO of one ... appeared to show how an internet ... read moreIndian government considering exemptions sought by Apple for iPhone assembly, Apple retail stores "The Indian government is considering exemptions sought by Apple Inc for setting up a unit to assemble iPhones ... MacDailyNews, May 25, 2016 Apple is making old iPhones new again to win India – June 12, 201 Apple again asks Indian government to ... read more

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    Source: 10 quick #SEO wins to show your CEO in 2018 [ebook]

    7 Simple Tactics to Kickstart Your Instagram Sales Funnel

    Instagram is more than Facebook's jet-setting younger sibling or Twitter's ultra-trendy cousin.

    With more than 800 million monthly users (and growing), Instagram is the place to document life's moments, big and small, in beautiful little snapshots.

    Instagram has also rapidly become one of the hottest marketplaces in the world. By 2018, the app is projected to generate $6.8 billion in mobile ad revenue.

    Instagram has a discerning millennial audience – 59 percent of 18-29 year-olds are active Instagram users. This demographic turns their nose up at traditional marketing tactics and steering clear of old-school advertising mediums like cable TV, which makes it hard for businesses to find a way in.

    On Instagram, users actively invite the brand into their feed – 80 percent of Instagram users follow at least one brand.

    E-commerce brands are particularly well-suited to thrive on Instagram, with 14 percent of users likely to make a purchase directly on the app, not to mention view-through conversion opportunities.

    If you run an e-commerce store, how can you use Instagram to your advantage?

    Let's explore seven tactics to power your Instagram sales funnel to steady success.

    Tactic 1: Add a Call to Action in Your Bio

    Instagram doesn't have a lot of real estate for text or links, so you have to use what's available to your advantage.

    One simple tactic is to add a call-to-action (CTA) in your bio directing your followers back to your e-commerce store.

    If you have a current product special, new featured line, or anything else you'd like to promote, use your bio to direct followers where to find out more.

    Here's a good example of how to invite followers to "Shop our Instagram" directly from the bio:

    toofaced instagram url on bio

    With Instagram's default functionality for accounts with fewer than 10,000 followers, that's the only link opportunity you have. Use it wisely.

    You can use a paid tool like Link in Profile to have multiple links in your bio.

    Check out this example below, where each photo is linked back to your site:

    Link in Profile

    Tactic 2: Link in Story

    This feature is only available to accounts with more than 10,000 followers – all the more reason to prioritize Instagram and start building that audience.

    Eligible accounts can include links in Instagram stories.

    Instagram stories, added last year, allow users to combine photos and videos into a temporary slideshow that disappears after 24 hours.

    Elite users can now put a CTA in the Instagram story for people to swipe up to read more.

    Link in Story

    You can direct followers to your website, a specific product, collection, blog post, and more.

    You can even hide hashtags in your photo, using the photo match tool on the left side, next to the color swatch. Use the dropper to match the background of your photo.

    By adding hashtags to your Insta-story, you're giving a new audience an opportunity to find you and navigate to your e-commerce store using the CTA feature.

    If you choose this option, make sure to use hashtags relevant to your brand.

    While niche hashtags don't have massive search volume, you are more likely to find a converting customer, so get very familiar with the key hashtags in your space.

    Want to use popular hashtags? The sweet spot seems to be between 100,000 to 500,000 uses. More popular, and there's no way your brand will have visibility in all the noise.

    Tactic 3: Collaborate With Influencers

    Brands spend an estimated $1 billion annually on Instagram influencer marketing.

    Influencers, who range from local fitness trainers or photographers with small followings to A-list celebrities, have turned social media marketing into an art form.

    While top influencers like Beyoncé can earn more than $1 million per post, the average sponsored post costs about $300.

    With the right strategy, your brand can strike up a strategic partnership with influencers that generates great return on investment in terms of conversions and brand awareness.

    In working with influencers, you're able to leverage their network and brand to bring awareness to your e-commerce offerings.

    It doesn't feel like an advertisement because the message is coming from the influencer's personal and authentic voice.

    Even with tightening restrictions on sponsored content transparency, followers continue to welcome endorsements from trusted Insta-stars.

    Daniel Wellington does a great job of working with influencers and has made a big footprint on Instagram with their watches.

    daniel wellington instagram sponsorship

    If you are dipping your toes into influencers waters, be vigilant. Just because they have a high follower count or charge a heavy price doesn't make it a good fit or guarantee success.

    To start, make sure that their audience is real.  Type their username into Social Blade and you can see some of their Instagram Analytics. If they have a real following they should generally have a gradual increase. If their following has a lot of peaks and declines, they most likely bought followers.

    Real Followers:

    Fake Followers:

    You can also ask for their demographics/media kit to ensure they are the right fit for your campaign. The higher the following, the higher the price per collaboration so micro-influencers are becoming more popular. These influencers have a modest but engaged following and often have a niche which helps to target your marketing.

    Tactic 4:  Free Product, Just Pay Shipping

    Many watch and sunglass companies are popping up with paid ads on Instagram with an irresistible offer: get a free product, just pay for shipping.

    This can be a great approach to get your product out there and into the hands of consumers, especially if it is a product people are likely to buy more than once.

    This strategy can draw a lot of attention, but you have to make sure it is executed properly.

    Be wary about viewing these buyers as guaranteed future customers.

    People might accept a free item, but that doesn't mean they need or want to pay full price for an equivalent product in the future.

    Just like social contests bring a lot of attention but rarely result in sustained success, this tactic has the same downside.

    Additionally, you have to make sure you have enough inventory to follow through.

    There have been a few scams using this tactic where people never received the product, and you don't want your brand to be given a bad reputation due to inventory issues.

    Tactic 5:  Shopify Integration

    Shopify is currently in the testing phase of shoppable Instagram posts.

    This integration allows e-commerce stores to sell to buyers directly through the Instagram app, without ever having to navigate to a website or outside platform.

    This feature is now available to some accounts as a beta release.

    If you would like the option for shoppable posts ahead of the full Shopify/Instagram rollout, LIKEtoKNOW.it is a good alternative. This app allows you to take a screenshot on Instagram and shop directly in the app.

    Tactic 6: User-generated Content

    E-commerce products work exceptionally well with user-generated content.

    Encourage followers to repost photos of your product in use, tagging your account or using your branded hashtag.

    This practice creates a culture/community around your brand and helps to promote awareness.

    One great example is Spivo, a company that has a selfie stick as its primary product. They do an awesome job with encouraging customers to share both video and image content that was produced using their product. They then re-post the content and tag the customer in it, increasing their visibility and engagement.

    Tactic 7: Instagram Ads

    Instagram Ads are managed through the Facebook Ads Manager dashboard, which makes it easy to sync with your paid efforts on Facebook and take advantage of the wide range of targeting options that allow you to zero in on specific buyer personas.

    The key with Instagram is cost per acquisition.

    If you can get this into a comfortable range where you make a profit on every transaction, you can scale the campaign by upping the budget and find even more success.

    Instagram Stories

    Make sure it goes with your target audiences preferred aesthetic and not an over the top advertisement so that it slips into the feed easily instead of standing out as an ad.

    Thoughtful imagery is essential, and may need to be dramatically different from the visual assets that work on Google AdWords or Facebook.

    In the Feed

    Target your ads to people with similar interests.

    Make sure your ads are visually appealing and go with their preferred theme aesthetic, whether that's a foodie shot, flatlay, or specific filter choice.

    Feed ads are great for e-commerce brands, as you can include a "learn more" button and link directly to your product or collection.

    Conclusion

    Instagram is more than a social media platform; it's an e-commerce store owner's paradise.

    These tactics can help set up and streamline an Instagram sales funnel that opens the door to a new world of sales success and brand loyalty.

    From simple, free tactics like adding a CTA to your bio, to comprehensive paid ad strategies that sync with your larger marketing efforts, you can find an approach that works.

    Image CreditsFeatured Image: Shutterstock with edits by Brock Murray, November 2017All Screenshots taken by Brock Murray, November 2017Instagram credit: @toofaced, @pinchofyum, @dynamiteclothing, @your_passport, @belfordwatches, @champagneandmacaroons, @spivostick


    Source: 7 Simple Tactics to Kickstart Your Instagram Sales Funnel

    Sunday, November 26, 2017

    Big Data in Marketing; 5 Use Cases

    Big data is more than just a buzzword. In fact, the huge amounts of data that we're gathering could well change all areas of our life, from improving healthcare outcomes to helping to manage traffic levels in metropolitan areas and, of course, making our marketing campaigns far more powerful.

    That's because marketers are increasingly using artificial intelligence and machine learning to parse huge amounts of data and to draw conclusions. They can even use predictive analytics to figure out what customers and prospects are likely to do in the future and to adapt their communication materials as a result of it.

    In the same way that Netflix is able to use its huge amount of user data to create more personalized recommendations to its users, marketers will be able to gain a greater understanding of what people are actually doing on their websites. It makes personalization easier than ever before, and we all know how important personalization is if we want to build genuine connections with our customers.

    Here are just five of the main use cases for big data in marketing.

    1. More targeted advertising

    As publishers gather more and more data about their visitors, it'll enable them to serve up more and more relevant advertising. In the same way that Google and Facebook already offer up detailed targeting options, third-party vendors will offer the same array of choice. Imagine being able to target people based on the articles that they've read or based on a lookalike audience of your ideal reader.

    The Weather Channel has already given us a glimpse of the future of advertising by analyzing the behavior patterns of its digital and mobile users in over three million locations across the globe. It combines this with its climate data to give advertisers the opportunity to send super-targeted advertisements. For example, shampoo brands can target people in humid climates with anti-frizz products.

    2. Semantic search

    Semantic search is the process of searching in natural language terms instead of in the short burst of keywords that we're more used to. Big data and machine learning make it easier for search engines to fully understand what a user is searching for, and smart marketers are beginning to incorporate this into their site search functionality to improve the user experience for their visitors.

    One example of this comes to us via Walmart, which uses text analysis, machine learning and synonym mining to improve the accuracy of their site search. According to Walmart, adding semantic search to their website has increased the conversion rate by 10-15%. For a company like Walmart, that adds up to millions (if not billions) of dollars.

    3. More relevant content

    In the same way that Netflix can serve up personalized recommendations, publishers will be able to serve up more relevant content to their visitors by tapping into their wealth of data to determine which content people are most likely to enjoy. Even content marketers will be able to get into the job, and digital marketers will need to learn to stop thinking of their blog as a static site. In the same way that you get different results when you Google the same phrase in different locations, your blog should look different depending upon who's looking at it.

    This poses a technical challenge, of course, but what else is new? The field of digital marketing is full of new challenges and it moves so quickly that those who don't rise to the challenge will quickly be left behind. Either way, consumers will make decisions on your behalf by deciding where to click and what to purchase. And the companies that cater to those consumers by providing more relevant content will be the ones that come out on top.

    4. More conclusive testing

    The fact that we're able to gather and analyze data in huge amounts will enable us to conduct much more conclusive testing because instead of just testing variants of a single factor, the algorithms of the future will enable us to factor in all sorts of additional data including visitors' prior histories to give us more accurate - and more conclusive - test results.

    For example, variant A of your landing page might work best amongst a younger crowd while variant B works better with an older crowd. Marketers will be able to use insights like these to customize their sites to make them as appealing as possible to different target audiences, serving up different variants by default depending upon what previous data suggests the user is most likely to engage with.

    5. Machine-powered analytics

    I'm not saying that artificial intelligence and big data will spell out the death of the human analyst, but it's certainly true that if marketers want to draw conclusions from a huge pool of data, they'll need the support of a machine to help to process it.

    Because of this, the digital marketers of the future will need to work in tandem with machines to analyze data and to make decisions based upon it. No matter how much technology evolves, there will always be the need for a human to oversee it - and that's even truer when it comes to the complicated field of big data analytics. No human could do it alone, and neither could any single piece of software. The combination of the two will be far more powerful than just the sum of its parts.

    What's next?

    As AI and machine learning technologies get better and better, with more and more processing power and more and more data available for them to learn from, it can only get more and more important over time.

    In the meantime, there's still plenty of potential for marketers to take advantage of big data in the here and now, and we're likely to see a future in which each company's big data repository is just as important to their marketing efforts as their email list. It'll be an owned asset that sets one company apart from another.

    As with most things, it'll be the early adopters who have the most to gain, because it'll give them a head start on the competition. At the very least, it's a good idea to evaluate your current data collection processes and to figure out what you can do now to future-proof your data. Good luck.

    The opinions expressed here by Inc.com columnists are their own, not those of Inc.com.


    Source: Big Data in Marketing; 5 Use Cases

    Saturday, November 25, 2017

    Content #Marketing Best Practices: Content Writing in 2018

    Content Marketing Best Practices: Content Writing in 2018 Note: This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2018. It was updated in November 2017 with two new chapters concerning topic research and mobile-specific ... read more6 Things New SEO Research Reveals About Content Marketing But for me, SEO skills aren't enough to do world-class content marketing. Where you really get an edge is when you look at the newest SEO studies. That's where the bleeding edge of SEO blurs right into content marketing best practices. The similarities ... read moreThe Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity Complicating the issue is that content marketing success requires ideas and insights from experts from dozens of other fields, including: creativity, design, HTML, productivity, project management, writing ... to exploring the best practices for dealing ... read more

    9 Social Media Best Practices to Help You Write Better Content Excellent grammar is a priority whatever you're writing online, and that includes your social media posts. Yes, social media is a less formal media than your other marketing ... If you post content without credit, you're taking credit. The best way to ... read more9 Tips to Improve Your Content You don't have to be the best ... practice, this is a business and marketing must as well. Understanding your audience will help you focus in on your message and create your voice, which over time, will make the writing process easier for you, and the ... read moreHow To Create An Effective Instagram Marketing Strategy In 2018 Once you've put your goals in writing, you can then refer to them ... to incorporate cross-promotion into your Instagram marketing strategy. Regularly upload interesting, informative content to your company blog and include an image from the post on ... read moreHow to Use Content Marketing to Retain Customers in 2018 From a marketing perspective, it can be a huge eye-opener in terms of content marketing and user retention ... improving their own organizations at the same time. Here are some best practices to consider when setting up your own ambassador program ... read moreHow Will Content Personalization Shape Your MarTech Stack? A Conversation with Paul Roetzer and John Mihalik In 2015, technology market researcher Gartner predicted that by 2018 ... what's your best advice on where to start? PR: Start with your existing marketing tech stack—go to your automation company, your CRM company, your content marketing platform ... read moreThe Complete Guide to Dominating Local Search Optimization in 2018 Here is how to can dominate local SEO in 2018. 1 ... on SERPs is to create content rich pages on business directories. Here are some best practices: Get your Google My Business listing and get the Google Maps Marketing done right. Make a list of the ... read more8 Tips For Creating Successful Email Marketing Campaigns This means that organizations need to move beyond email marketing and apply marketing automation best practices ... s content. It is good to think creatively for your subject, but make sure that it can easily be understood what your email is about. Writing ... read more

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    Source: Content #Marketing Best Practices: Content Writing in 2018

    Thursday, November 23, 2017

    First Steps in #SEO: How to Build a Strong Search Engine Presence From the Very Beginning

    First Steps in SEO: How to Build a Strong Search Engine Presence From the Very Beginning The small and midsized businesses conquer the market, increasing both the economy and competition. If you don't have a strong strategy in mind and valuable tools to hand, be ready to give up your seat on the SERP's top to your rivals. If you're not happy ... read more8 ways to ensure your SME's online presence A strong online presence is every ... logo Your logo is one of the first elements a search engine checks when it is scanning your website, looking for cues that will match you with search results. Follow these very simple steps and don't miss out on ... read more3 Easy Ways to Elevate the Quality of Your SEO Content "We have worked with a few other SEO firms and consultants in the past, but, by far, Brick Marketing has been our best experience. They are very knowledgeable about the search engine landscape ... base and to build a strong online presence. read more

    15 Secrets To Creating The Perfect Meta Descriptions In other words, James McCarthy, CEO of SEO agency Placement Labs, said to make meta descriptions fun and/or interesting. "I have noticed that many SEOs and content creators make metas that are very plain ... starts with the first search in Google ... read moreGoogle Search Result Types & How to Track Each This search result type can be very powerful in terms of traffic and brand authority — it attracts searchers' attention and serves as a strong indicator of ... Let's do some on-page SEO. First of all, make sure to include your keywords and related ... read moreSteady Income From The Arts? This Calligraphy Lover Shows It's Doable This is a very interesting question. Finding the right balance between what visitors want to read and what I want to write is a challenge. My philosophy regarding content is shaped by a basic principle in the Solo Build It! Action Guide that I continually ... read moreHow to choose the best digital marketing channel for your business Once you know that there is an audience for your product/service you can reach out to them through SEO (Search Engine Optimisation ... It is a 500 million plus strong community and growing! LinkedIn is an amazing platform to build a brand and get ... read moreHow to Create a Strong Password These short, hard-to-read passwords look complicated to humans but very very simple to computers ... (Ironically, by lowering the number of possible passwords, these rules make them easier to crack.) First generate a random, secure password with your ... read moreA Step-by-Step Guide to SEO Keyword Research with Free Tools Google's Hummingbird update made quite a ripple in the search engine marketing world by introducing a more ... impact your business' bottom line Now let's get started. The first step is to expand our keyword repertoire to include as many keywords ... read moreThe Oakland A's Have Finally Decided Where They Want To Build Their Ballpark The first step in the Oakland A's long ... for its Sunday morning flea market — and funnel revenue from it to Laney. The A's would also help build a garage there with the idea of boosting the college's overall parking capacity. read more

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    Source: First Steps in #SEO: How to Build a Strong Search Engine Presence From the Very Beginning

    Combining Online and Offline Marketing to Build Business Credibility

    November 23, 2017

    New clients are essential to the success of any business so make sure you keep up consistent efforts to draw in new leads you can then turn into paying clients.

    To accomplish this, you need:

    Proper planning

    Have you taken the steps to define your ideal client yet? It's important to have a plan before setting off on a journey.

    Ideal clients are just that: ideal. The more of them you have, the less stress you have in keeping any toxic clients who may be more trouble than they're worth.

    Make your presence known

    Content marketing, e-mail marketing, and social media marketing all work together when planned properly. Before you start any guesswork about how to market your business online, remember our tips on the value of planning it out and hiring a professional to get it done properly.

    The value of organic and paid marketing to drive website traffic in droves and the cost of messy DIY attempts at online marketing cannot be overstated.

    The importance of referrals

    Referral business is a great way to generate leads. The leads are better and the fact that you're coming by way of a reference goes a long way to securing the client.

    We looked at four ways to earn referrals so that you can feel more comfortable when approaching existing contacts for referrals.

    Offline Marketing is Still Essential

    A lot of what we focus on is specific to online efforts. That is essentially because we specialize in professional website development, social media marketing, and search engine optimization.

    Your business success can rely on not only online marketing strategies and tactics, but also offline efforts. So remember to keep up some hard and true staples to keep the leads coming in.

    Here's some suggestions to infuse into your overall marketing pie:

    Event or Tradeshow Sponsorship

    Sponsoring an event or a tradeshow is a great way to get your business in front of key decision makers within your industry or business sector. Our success with the Abbotsford Chamber of Commerce in 2016 was not only great for getting our name in front of local businesses over having won a Business Excellence award but the sponsor of our award, Blackwood Building Centre Ltd., also received a lot of recognition.

    Contests Offering Merchandise

    Holding a contest is a great way to get word out about your business. Watch out for serial contest entrants (yes people have side jobs entering contests all day) and take the construct of the contest seriously. Look for loopholes that could be exploited and carefully plan your contest so it targets your ideal clients.

    Offering free samples or credit as a reward is great when you focus on those who need what you have or do. You may get less entries but it's better to get 10 qualified entries than 1,000 entries from people who are really only after a freebie.

    Radio Advertising

    Radio ads are still a good tool especially if you deal locally. Many stations are eager to support local businesses so try reaching out to your local radio stations. The cost might be a lot better than you expect.

    Newspaper Mentions

    These are great for getting eyes on your business. It's even better if the newspaper has an online equivalent that publishes the article.

    If you are able to get your name in a newspaper editorial and the author is willing to link to your site, then you're not only getting some amazing exposure but because of the link, you are also telling Google that your website has more value.

    Journalists have trust placed in them by their readers so if you can get someone to feature your business in an article you should definitely do it.

    *Bonus Pro Tip – If you have key phrases drafted and website pages with them sending the right on-site ranking signals, then try asking the article author to link to your business with an actual term you're trying to rank for.

    Networking

    Never underestimate the power of good networking for your business. Getting yourself out there at events, trade shows, or anywhere else you can find your target audience is a great idea.

    Not all events cost money and, even if you don't make a connection, you can still have a good time.

    Some other quick ideas to boost your brand exposure include:

    • Sending postcards to past or prospective clients;

    • Posting flyers, sending mailers or distributing door hangers;

    • Goodie bag and door donations at events where your target market will be in attendance;

    • Merchandizing;

    • Volunteering;

    • Even get your car wrapped with your brand messaging.

    These methods are good on their own and together they result in you building your credibility and getting more exposure in front of your ideal target market.

    The value of credibility is immeasurable for business success and the cost of not having any clients know, like, or trust you is equivalently high.

    Understandably, a lot of these tips seem great but are often tough to execute, but the pay off is worth it.

    As the founder, Susan Friesen brings a unique advantage to eVision Media clients by having earned a Bachelor in Business Administration degree with a concentration in Computer Information Systems through the Thompson River's University. Her experience in the Web development industry since 1999 has gained her much insight and knowledge in how to effectively brand a business and then translate that to a user-friendly, search-engine friendly, custom designed website. She is a graduate of the Vancouver Film School multi-media program and also earned several certificates in technology through the University of Victoria and Athabasca University. She won the 2003-2004 Governor General's Bronze Academic Award for achieving the highest academic standing in a diploma-level post secondary program. http://evisionmedia.ca


    Source: Combining Online and Offline Marketing to Build Business Credibility

    Wednesday, November 22, 2017

    Internal #SEO & Linking Structure: It's Not Just About #Keywords, Anymore

    Internal SEO & Linking Structure: It's Not Just About Keywords, Anymore | Latest News

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    Source: Internal #SEO & Linking Structure: It's Not Just About #Keywords, Anymore

    next generation search engines market insights shared in detailed report

    The report provides a basic overview of the industry including definitions, classifications, applications and industry chain structure.

    This market research report offers a complete breakdown of the global Next Generation Search Engines market through exhaustive information on industry-authenticated market data, facts, statistics, and insights. An apt set of approaches and suppositions in the report back the market forecasts.

    The report scrutinizes the market by an exhaustive analysis on market dynamics, market size, current trends, issues, challenges, competition analysis, and companies involved.

    Market segment by Application, Next Generation Search Engines can be split into- Enterprise- Individual- Other

    Access Complete Report at www.deepresearchreports.com/contac…y.php?name=524666 .

    This is a Professional and in-depth market research on the current state of the Global Next Generation Search Engines industry. The Global Next Generation Search Engines market analysis is provided for the international markets including development trends, competitive landscape analysis, and key regions development status.

    The Next Generation Search Engines Industry provides a basic overview of the industry including definitions, classifications, applications and industry chain structure. The Next Generation Search Engines market analysis is provided for the international market including development history, competitive landscape analysis, and major regions development status.

    Complete report on 'Global Next Generation Search Engines Industry 2017 Market Research Report' spread across 91 pages, profiling 08 companies and figures is now available at www.deepresearchreports.com/contac…y.php?name=524666 .

    #Key Manufacturers Analysis of Next Generation Search Engines Market:- Google- Microsoft- Facebook- Ask- Quora- YouTube- DuckDuckGo- Blekko no more than 08 Company profile overview.

    Development policies and plans are discussed as well as manufacturing processes and cost structures. This report also states import/export, supply and consumption figures as well as cost, price, revenue and gross margin by regions (United States, EU, Global and Japan), and other regions can be added.

    The Global Next Generation Search Engines Industry focuses on Global major leading industry players with information such as company profiles, product picture and specification, capacity, production, price, cost, revenue and contact information. Upstream raw materials, equipment and downstream consumers analysis is also carried out.

    What's more, the Next Generation Search Engines industry development trends and marketing channels are analyzed. Finally, the feasibility of new investment projects is assessed, and overall research conclusions are offered.

    In a word, the report provides major statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    With tables and figures the report provides key statistics on the state of the industry and is a valuable source of guidance and direction for companies and individuals interested in the market.

    Report: www.deepresearchreports.com/contacts/name=524666 .

    Major Points Covered in Table of Contents [TOC]

    1 Market Overview

    2 Manufacturing Cost Structure Analysis of Benefits Administration Software

    3 Technical Data and Manufacturing Plants Analysis

    4 Production Analysis of Benefits Administration Software by Regions, Technology, and Applications

    5 Sales and Revenue Analysis of Benefits Administration Software by Regions

    6 Analysis of Benefits Administration Software Production, Supply, Sales and Market Status 2011-2017

    7 Analysis of Benefits Administration Software Market Key Manufacturers

    8 Price and Gross Margin Analysis

    9 Marketing Trader or Distributor Analysis of Benefits Administration Software

    10 Development Trend of Benefits Administration Software Market 2017-2022

    11 Market Chain Suppliers of Benefits Administration Software with Contact Information

    12 New Project Investment Feasibility Analysis of Benefits Administration Software

    13 Conclusion of the Global Benefits Administration Software Market Report 201714 Appendix

    List of Tables and Figures

     

    Figure North America, Europe, China, Japan, Southeast Asia, India Next Generation Search Engines Revenue (Million USD) and Growth Rate (2012-2022)

    Figure Global Next Generation Search Engines Revenue (Million USD) Status and Outlook (2012-2022)Figure Global Next Generation Search Engines Capacity, Production (K Units) Status and Outlook (2012-2022)Figure Global Next Generation Search Engines Major Players Product Capacity (K Units) (2012-2017)Table Global Next Generation Search Engines Capacity (K Units) of Key Manufacturers (2012-2017)Table Global Next Generation Search Engines Capacity Market Share of Key Manufacturers (2012-2017)Figure Global Next Generation Search Engines Major Players Product Revenue (Million USD) (2012-2017)Table Manufacturers Next Generation Search Engines Manufacturing Base Distribution and Sales Area Figure Next Generation Search Engines Market Share of Top 3 ManufacturersFigure Next Generation Search Engines Market Share of Top 5 Manufacturers Table Global Next Generation Search Engines Production (K Units) by Type (2012-2017)Table Global Next Generation Search Engines Production Share by Type (201 2-2017)Figure Production Market Share of Next Generation Search Engines by Type (2012-2017)Figure 2016 Production Market Share of Next Generation Search Engines by TypeTable Global Next Generation Search Engines Revenue (Million USD) by Type (2012-2017)Table Global Next Generation Search Engines Revenue Share by Type (2012-2017)Figure Production Revenue Share of Next Generation Search Engines by Type (2012-2017)Figure 2016 Revenue Market Share of Next Generation Search Engines by TypeTable Global Next Generation Search Engines Price (USD/Unit) by Type (2012-2017)Figure Global Next Generation Search Engines Production Growth by Type (2012-2017)

    News From Deep Research Reports - Industry Reports on China and Global MarketsDeep Research ReportsCategory: Market Research Publishers and RetailersCompany profile: Focusing primarily on China markets and secondarily on the global markets, DeepResearchReports.com offers research reports for industries that, at top level, cover communication, consumer electronics, car electronics, computer net, energy and chemical markets. Drilling down, segments and sectors like apparel, automotive, automotive & transportation, aviation, biotechnology, chemicals, computer equipment, computer networking
    Source: next generation search engines market insights shared in detailed report