SEO News Roundup: Is Google Making Core Changes Again?

Tom Williams looks at the latest search engine optimisation news, including speculation that Google is making changes beyond the Panda 4.2 roll out, comScore's latest search engine rankings and Chrome enables multi-tasking with new split view.

Webmasters Query Google Update

Search Engine Land's Barry Schwartz questioned whether or not changes are being made to Google's ranking algorithm that are more than just the Panda 4.2 roll out. Webmasters have reported sudden drops or increases in ranking over the past couple of weeks.

Schwartz pointed to two different update cycles: 14-15 October and 20-21 October.

Yahoo Makes Gains on Google

comScore's September 2015 search engine rankings for the US showed a slight drop from Google and a gain from Yahoo over the past 12 months. A year ago, Google represented 67.3% of searches, while Yahoo was at 10%. In September 2015, this has changed to Google holding 64% and Yahoo up at 12.6%. According to Search Engine Land, these changes are likely the result of the Firefox default search deal with Yahoo.

However, despite the drop in PC searches, Google is now seeing more search queries than ever, with the addition of mobile search.

Google Adds to Music Knowledge

Song results from the Google Knowledge Graph may now show "Other recordings of this song" in the listing, enabling browsers to hear cover versions of the same song.

Search Engine Land ran an example, searching for [stairway to heaven], a song by Led Zeppelin. Under the original listing, Google shows "Other recordings of this song," including a listing from Heart from 1977:

If you click on the other artist you can bring up that video, or if you click on the "Other recordings of the song" page you will be presented with a carousel of search results showing all known cover versions.

Chrome Update Makes Multitasking Easier

Google has announced changes to its latest version of Chrome that makes multitasking even easier. A new "Split View" for iPad (Air 2 or mini 4) will enable you to search and read-up on two different subjects at once.

Other upgrades include improvements to shopping, with Chrome's Autofill for desktop, Android and iOS now also able to store credit card information.

Google Gets Digital Library Go Ahead

US Second Circuit Court of Appeals has ruled that Google's full-text book scanning is "fair use" and therefore protected from claims of copyright infringement, in a case that has been on-going for 10 years. The Authors Guild originally sued Google in 2005, and the case has been ongoing since then.

The ruling defines fair use as enabling copyright-protected material to be used without permission for teaching, research, news, commentary and criticism, but without excessively damaging "the market for the original by providing the public with a substitute for that original work."

The ruling means that Google can now complete its digital library – a project it started more than a decade ago.

Google And The Paranoid SEO Experts

And finally, Search Engine Land attempted to get under the skin of the many Google conspiracy theories this week, in a blog post by Clay Cazier.

He attempted to shed some light on topics such as "Participation in AdWords improves organic rankings", "Google is de-prioritizing organic rankings" and "Google's ultimate goal is to promote their own content."

Read last week's SEO news roundup: Google Changes Crawling Proposal

Learn how to ask your developer the right questions and put your site to the test right away with quick technical checks. Download your free Technical SEO Best Practices eBook and learn from the experts.

Source: SEO News Roundup: Is Google Making Core Changes Again?

The blurred line between content #Marketing and #SEO #

The blurred line between content marketing and SEO The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get ... read moreThe blurred lines between online marketing and advertising What concerns me is the blurred line between digital marketing ... is used for both functions. Online marketing makes use of various online functions such as Search Engine Optimisation (SEO), Email Marketing, Content Marketing and Online Referral Marketing. read more

Guest comment: The blurred lines of digital marketing and tech With technology powering best practise across web, social, cloud and mobile marketing, the lines between marketing and IT are becoming more and more blurred. Modern campaigns ... the size and complexity of the content they display. Marketers and web ... read moreContent marketing and journalism sitting on a tree… In making the transition from journalism into content marketing, I walk an increasingly ... And with this evolutionary shift, the old lines between news, entertainment, and advertising have blurred. People are increasingly equal-opportunity content consumers. read moreBrafton's team will be at #SMX East to talk content marketing & scaling social engagement He'll be talking with Search Engine Land founding editor Danny Sullivan about the rise of viral content, gaining visibility on social media and the blurred lines between marketing ... 3 Steps to Efficient Content Marketing for SEO, Social & Business ... read moreThe Heightened Backlash Against Native Advertising Native ads are billed as an effective content marketing solution in an ad-hating ... native ads offer a new revenue stream amid a sagging news industry. The blurred line between publisher and brand can be confusing to consumers. Thanks to a cornucopia ... read moreAR stepping into the marketing spotlight Technology continues to revolutionize marketing. To learn more, don't miss the Blurred Lines track, one of five tracks at ad:tech San Francisco 2015. Part of PulsePoint's content marketing ... by shortening the distance between writers and brands ... read moreKyoorius launches 'Melt'; says not competing with Goafest Clinging on the same lines ... of marketing people and understood their problems and the terms that they didn't understand, which could range from content marketing to brand activation. Through the research we found that there was a common problem between ... read moreJournalism department must modernize The media industry is no longer siphoned into three segments; the lines between marketing ... advantage of SEO, tagging, meta-data and everything that goes on in the backend of a website. We need classes that teach us how to activate content and promote ... read moreContent marketing vs journalism (part 1): An academic perspective We're working on it The convergence of journalism and content marketing studies is tricky. How do you merge two totally different degrees offered by two separate departments? "So many fields are becoming blurred ... cross the line between journalism ... read more

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3 Social Media Marketing Musts for Introverts

The following is a guest contributed post from Kim Staflund, the founder and publisher at Polished Publishing Group (PPG).

What an amazing world we live in nowadays. You can quite easily promote yourself and your business without leaving your couch. This gives introverts a worldwide audience, no matter where you're starting from. No need for forced interaction, small talk, or gregarious chatter. The Internet is the great equalizer. You don't need to be the master networking champion of the office, or the center of the company cocktail party. If you're an introvert and want to promote yourself or a product, all you need is an Internet connection and a plan.

Here's how.

Get a Storefront

Just as it is for businesses inside a traditional shopping mall, your online market is a fluid and ever-changing stream of old and new customers. When they're ready to buy whatever it is you're selling, you want them to recall you and your business ahead of all the others. In the world of advertising, sales, and marketing, this is known as creating top-of-mind awareness.

Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive. We're talking hundreds, maybe even thousands, of dollars per month to run enough ads to achieve top-of-mind awareness with the general public, depending on how large a trading area you're trying to reach. Luckily, there's a more sensible, modern option: Get yourself a website. Don't shirk at the cost or try to sidestep around it. Websites are the new storefronts, and it's not as hard as you think.

With enough comparative shopping, you can find someone to build your website at a reasonable cost—unless you're savvy enough to build your own through a free or low-cost service like WordPress. If you've got something to sell, a website is worth the investment. To find the best company for you, dig around online (as an introvert, you're probably good at that). Read testimonials. Ask for referrals.

Make sure your website looks professional. It doesn't need a lot of bells and whistles, but it does need to look polished, even if the template is simple.

Most sure the site is easy for you to maintain.

Get Blogging (But Do It Right)

Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. You can talk about yourself without talking about yourself.

Some of your keywords, like your business name, might have a fairly high search engine ranking, depending on the nature of your business. Blogging can help to improve that. The idea is to write several short, effective posts—think of them as 500-word essays that contain the phrases that your customers type into a search engine when they are looking for your particular product—and then share those articles with others via email and social media websites. The ultimate goal is for your articles to show up in the top five search results on page one of a search engine because this will dramatically improve the chances of being seen. Obviously, the more articles that are posted online, and the more often they're shared by others on a regular basis, the better it will work.

What makes for an effective blog post? It needs to be useful to your reader, true to your business or product, and something that can go viral. Make your language clear, concise, and consistent.

Get Social

Now that you've got your storefront and your blogging underway, you also have the benefit of free social media websites to super-charge both. We can talk about Twitter and Facebook, but if you're in it for business and networking, LinkedIn is still a safe bet. Here's a few tips on the smart way to get "linked in":

Build your audience gradually by posting relevant and informative blog entries twice a week to groups that are interested in your topic matter, and only occasionally as status updates directly from your profile page.

Once you have connections and an audience, don't push people too hard. Don't, for example, send people unsolicited email requests to buy your products.

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.

Source: 3 Social Media Marketing Musts for Introverts

#SERP Optimization: How to Get a Green Checkmark in #Google #

SERP Optimization: How to Get a Green Checkmark in Google But Google ... optimize the SERP to get the clicks and make your brand stand out. If you have Norton or McAfee installed in your computer, have you ever seen buttons that look like this? The green OK is coming from your Norton software, and the green ... read moreInfographic: An Anatomy Of Google's Dynamic Search Results Page Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard ... the word "songs," such as "U2 songs" or "Green Day songs," and you'll get a list of related songs that, if you click on ... read more

How To Write Effective And Unique Articles That Are Optimized for the Search Engines In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). read moreIt's May 2014, and Here Are Four Ways that SEO Is Drastically Changing They told us how we could help them get better PR. And guess what. We did it! And it was awesome. We blended PR and SEO into a harmonious unity that caused rainbows to appear and unicorns to prance in lush green fields ... as the Google SERP and the ... read more5 Tools You Need in Your SEO Tool Kit Whether you're an SEO professional or a business owner looking to better optimize your website for enhanced ... It will also tell you whether you may be failing Google's Mobile-Friendly Test and allows you to get results by clicking a specific link. read moreAdSense Scorecard: Good for You and Google, Too For a quick hit, log on to your AdSense account and see how you stack up using the new AdSense Scorecard. You'll find this section ... Will you add Google+ buttons just to make your check-mark turn green? You know you want to. read more13 Things You Didn't Know You Could Do With a Nest Thermostat Once you're done, you'll see a green "Enabled" status with a check mark. This means you're ready to start controlling your Nest with your voice! If you're using Google Chrome ... You ran downstairs to get a snack in the lobby, leaving ... read moreIntegrating SEO & PPC: 3 Areas to Explore Leverage PPC ad copies in organic snippet text to optimize ... get it. Because organic search has traditionally taken the lion's share of clicks on any given SERP (up to 80 percent, depending on the query and who's doing the talking), recent trends show ... read moreMy Custom Gmail Setup — Making the Most of the Screen I make it a habit to archive my mail when I've processed it, to get it out of my way. The handy Gmail search and multiple inboxes let me keep important messages on the main screen. The folder list gives me access to Google Contacts and Tasks at the bottom. read more15 Chrome OS productivity apps that work offline The app puts a small checkmark icon next ... for when you don't want anything to get between your keyboard and the screen. A throwback to early computers with monochrome CRT-based monitors, Writer displays bright green type on a black background. read more

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Marketing Your Business on the Cheap: These Strategies Won't Cost You Anything But Time

Image by OTA Photos via Flickr

When most people launch a business, they spend all their money creating the perfect product or business concept. Until they have the perfect product to launch, they spend little money on marketing. The problem with that mindset, according to Marc Gardner, CEO of small-business lender North American Bancard, is that you'll spend too much time and money on your product without building anticipation, generating demand, and getting early customer feedback.

By marketing during product development, Gardner says business owners can identify opportunities and problems with their offering, fix the product accordingly, and launch a superior solution for customers. The main obstacle to early marketing is a limited budget. Fortunately, you c an get a lot of mileage from your marketing without spending a lot of money.

Low-Cost SEO

Search engine optimization (SEO) is the process of improving your website's search ranking performance by making your Web presence, both on and off your website, easy for search engines to understand. When search engines process what you offer and consider you a trustworthy resource, your website is more likely to appear closer to the top of the search results.Whether your audience is local or global, your company will benefit significantly from search engine traffic. Try these low-cost marketing tactics to improve your search engine presence.

Write Better Website Copy

Instead of investing in expensive Web development, put together a basic website using WordPress or Squarespace. Start with a home page, "About" pages for your company and your product, and a contact page letting people know how to get in touch with you.

On each page, write compelling, clean, and optimized copy. C ompelling copy makes readers want to learn more about your product and your business, and clean copy is both easy to read and free of grammar, punctuation, spelling, and word usage errors.

Optimized copy incorporates keywords explaining to search engines what your business does. To discover good keywords for your business, try a free tool like Übersuggest or WordStream's Free Keyword Tool. You can also navigate to SEMrush, paste a competitor's URL, and see which keywords your competitor's website uses. If you are not confident about your writing, hire a freelance writer to help you.

List Your Business on Local Directory and Review Sites

List your business information consistently across respected local directory and review sites. Start by writing a company name, address, and phone number (NAP) format that you will use for every listing:

Search engine listings. If you have a storefront, list with Google My Business, Bing Places, and Yahoo Local.

Relevant local directories. Register with Angie's List, the Better Business Bureau, the Yellow Pages, and other highly respected local directories.

Review sites. Claim your listing on Yelp, TripAdvisor, Zomato, or other review sites relevant to your industry.

Publish Guest Blog Posts

Look for opportunities to author guest posts on high-quality and relevant blogs your customers read. If the publisher links back to your site, the inbound link becomes a vote of confidence in your site, earning a higher search engine ranking.

Affordable Digital Marketing

In addition to investing in SEO, establish a presence on social media. Choose networks frequented by people who match your target customer profile. Once you have set up your social profiles -- which should include your NAP and a link to your website -- spend time not only sharing content but engaging with customers and people in your industry.

Finally, start building an email marketing list. You can invite people to sign up for your blog in exchange for their email addresses. Additionally, you can invest in some content assets such as videos, podcasts, white pa pers, and other materials that customers can download in exchange for giving you their contact information. Use a free email marketing tool like MailChimp to manage your lists, create messages, and track campaign results. Avoid emailing subscribers too often, but be consistent enough that people will anticipate your messages.

When you start a company, Gardner advises spending half your time on product development and the other half on marketing and building customer relationships. Fortunately, marketing does not have to be flashy or costly to get the job done -- as long as you are willing to put in the work.

*****

Danny Wong is the co-founder of Blank Label, an award-winning luxury menswear company. He is also a digital marketing consultant and freelance writer. To connect, tweet him @dannywong1190 or message him on LinkedIn.

Source: Marketing Your Business on the Cheap: These Strategies Won't Cost You Anything But Time

Three #SEO tools I use every day #Kaepernick

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Online Marketing Gurus Welcomes Sydney Market With Launch Of New Website

October 22, 2015 --

Australian-based SEO firm to focus on SEO clients in Sydney with the introduction of their new website.

Online Marketing Gurus (OMG), a globally recognised SEO agency based in Pyrmont NSW, is now marketing its SEO services to clients in Sydney via their newly-launched website OMGSEOSydney.com.au.The purpose of the website is to introduce the many benefits of a well-managed SEO campaign to businesses in the Sydney area.

Search engine marketing (SEO) is the process of enhancing a brand's visibility within Internet search engines using a multifaceted approach to online marketing. Online Marketing Gurus has worked with several major Australian brands to promote their businesses online and achieve their marketing goals.

Mez Homayunfard, Co-Founder and Managing Director of Online Marketing Gurus, explained the importance of having a solid SEO campaign in place and the benefits that such a campaign can provide.

"We customise search campaigns that deliver real results. Were not talking about counting keywords on the first page but increasing your revenue by engaging your customers," said Homayunfard.

As a part of their service and website launch in Sydney, Online Marketing Gurus is offering a free SEO consultation with local businesses to discuss their current marketing strategies and how their brand could benefit from Online Marketing Gurus' services. Interested parties can schedule their consultation with OMG via the contact form on the OMGSEOSydney website.

About Online Marketing Gurus

Online Marketing Gurus is an Australian-based SEO firm specializing in local, corporate and e-commerce marketing services. Their team of SEO experts has several years combined experience in all phases of online marketing strategies including Google Adwords campaigns and content marketing. Based in Pyrmont, New South Wales, Online Marketing Gurus also has SEO firms in the United States and Serbia.

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Media ContactCompany Name: Online Marketing GurusContact Person: Mez Homayunfard, DirectorEmail: info@onlinemarketinggurus.com.auPhone: 02 8202 9970City: SydneyCountry: AustraliaWebsite: http://omgseosydney.com.au

Related Keywords:Australia, Business, Marketing & Sales, Professional Services, U.S,

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Source: Online Marketing Gurus Welcomes Sydney Market With Launch Of New Website