The Top 10 Social Media Updates from October 2015

Another month has come and gone and we're now in the home stretch of 2015!

As usual, our favorite social networks debuted numerous updates and changes, the majority of which were from Facebook.

YouTube and Pinterest each announced major adjustments to their platforms with Pinterest integrating seamlessly with Google Maps while YouTube introduced an ad-free experience called YouTube Red.

Here's a recap of the top 10 social media updates from October 2015:

Facebook

Facebook's 'Other' inbox is being replaced with more noticeable Message Requests.The Other inbox used to contain messages from people you have no connection with on Facebook. These would often end up being spam accounts, but occasionally a message from someone you know would end up there.

Learn More: Facebook to Replace 'Other' Inbox With More Visible 'Message Requests'

Facebook has made its entire index of public posts searchable. Previously, conducting a search on Facebook would return results from friends, family, Pages you like, and other sources you had some affiliation with. Now, just like Twitter and other social networks, conducting a search on Facebook will return results from everyone who published a post containing that keyword.

Learn More: Facebook Introduces Universal Search, Indexing All Public Posts

Everyone with Facebook's iOS app will have access to content published via Instant Articles. Instant Articles will be highlighted in News Feed with a lighting bolt icon in the top right corner of the post. Articles with the lighting bolt icon are said to load 10 times faster than a standard article.

Learn More: Facebook's Instant Articles Now Available to All iOS Users

Several of the key features native to YouTube's mobile app are now coming to Facebook videos. Perhaps the most notable new feature is the ability to collapse a video into a floating window.

Learn More: Facebook Enhances Video with Multitasking, Suggested Vids, and More

It's possible that someone on the Facebook design team is a Snapchatter as some recent profile enhancements are straight out of Snapchat's playbook. The three main enhancements provide further opportunities for people to express themselves on the world's largest social network.

Learn More: Facebook Introduces Snapchat-Like Enhancements to Mobile Profiles

Instagram

Instagram launched a new official account, appropriately titled @instagramforbusiness, with the express purpose of sharing business tips and case studies.

Learn More: Instagram Launches Account For Sharing Business Tips and Case Studies

Pinterest

Place Pins on Pinterest can now provide directions to pinned locations via Google Maps.

Learn More: Google Maps Comes to Pinterest Via Integration With Place Pins

Twitter

Twitter's organic search traffic on desktop is up 20% in the six months since Google started reindexing tweets in real-time.

Learn More: Twitter's Organic Search Traffic up 20% Since Being Reindexed in Google

Twitter's support team announced the number of accounts you can follow has increased from 2,000 to 5,000.

Learn More: Twitter Increases Follow Limit From 2,000 to 5,000 Accounts

YouTube

To meet the demands of YouTube viewers, the company launched an ad-free subscription service on October 28th. The new experience, called YouTube Red, is said to be designed to give viewers "exactly what they want" — offering ad-free and offline viewing capabilities.

Learn More: YouTube to Launch Ad-Free Subscription Service on October 28th

Featured Image: Image by Paulo Bobita

Source: The Top 10 Social Media Updates from October 2015

10 easy ways to out#Rank your competitors on #Google #Singapore #Will_Barton

10 easy ways to outrank your competitors on Google Singapore Wynn Zhou is the Founder of Novage Communications – a leading web design company in Singapore. She specialises in SEO and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore. It's an ... read more10 easy ways to outrank your competitors on Google Singapore The secret sauce is: Google's Pigeon update gives priority to local results when it 'feels' the query relates to local businesses Wynn Zhou is the Founder of Novage Communications – a leading web design company in Singapore. She specialises in ... read more

Maui County Business Resource Center November Workshops Attend this seminar and learn how to make your publishing and business goals come true. If you want to stand out from your competition ... He does so in a light and humorous way where new ideas are easy to absorb and apply. He integrates his background ... read more'It doesn't get easier, you just go faster': The 25-year-old co-founder of Stripe tells us about running a $5 billion startup But he also opened up about criticisms of Silicon Valley, competition with ... changes so quickly around you. 10 years ago the iPhone didn't exist. Nobody cared about buying on phones. You could buy a Domino's Pizza on your WAP phone but it was very ... read moreKeyword Research Beyond The Numbers This got me thinking — not only do we need to create content that is 10 ... competition, but we need to step up our game in all aspects of SEO, starting with research. Keyword research that starts and finishes with Google Keyword Planner, or whatever ... read more10 Ways to Optimize Your Ecommerce Site for Google Search Here are 10 ways ... rank, take advantage of Google products. Google Base has been rebooted as the Google Merchant Center, where site owners can upload product feeds for easy discovery in Google Product Search. Afterwards, link these same feeds to your ... read moreHow to Promote a Website Through Link Building in 10 Easy Ways Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. If you're not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started ... read more5 Ways to Monitor Competitor Website Traffic And just like in warfare, if you want to know how to get ahead of your adversary, you need to know their strategies. Luckily, Google and other search engines make it pretty easy for you ... The first 10-20 most common competitors on the list are most ... read more5+ Ways To Automate SEO With Google Docs Below, I've detailed a number of ways ... Google Docs spreadsheet to create an easy, intuitive summary of how your competitors stack up for various keywords. Not only will the report show you the frequency with which your competitors appear in the top 10 ... read moreHow to Rank for a Keyword in 10 Steps You're not going to rank ... your content later on. Once you've settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to: You're looking for ways ... read more

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Source: 10 easy ways to out#Rank your competitors on #Google #Singapore #Will_Barton

How Independent Hotels Can Win the Search Engine Game

This is an excerpt from our FREE Skift trend report, Online Marketing and Distribution Strategies for Independent Hotels, brought to you in partnership with SiteMinder!Download the Report, Free!

"Our hotel ran promotional packages in January and February (2015) including a discount package and a romance package for Valentine's Day," said Marje Bennetts, general manager of the Beach House Hotel HermosaBeach, California, a luxury 96-suite boutique hotel, speaking to Boston Hospitality Review. "The paid placement on TripAdvisor led the program to fill … We were able to immediately shut off the paid search promotion as soon as this occurred."

The impact of paid search spend on the budgets of independent hotels can have an impact on this scenario, however.

Cost-per-click (CPC) in the paid space can exceed $6 (per click), notes the Boston Hospitality Review article cited above.

While smart use of keywords can help suppress rising CPC, relying on paid search to beat out bigger competitors can be an uphill battle.

In some cases, major chains are devoting 25%–35% of their digital marketing spend to paid search.

Directly competing at such a level is not an affordable online marketing solution for many independent hoteliers, especially for the long term. And that is just one part of the equation.

"One of the biggest challenges I think independent hotels have faced in recent years is allowing their OTA partners to bid on their search terms, as far as their hotel name goes," says Cakar, at SiteMinder. "That's a really important factor to negotiate with OTAs, each time a contract review comes up. It's quite important, in that [allowing the OTAs to bid on the keywords in question] can dramatically drive up the CPC through the search engines."

News of Google's entry into the indirect booking space suggests the search engine giant wants to capture revenue by allowing travelers to book a hotel directly from within the Google interface when they find a desirable hotel rate. The move represents another way that third-party platforms stand to complicate the push for direct bookings.

Considering another angle on the subject, Cakar notes that independent hotels can leverage an organic search advantage by simply having a presence across the OTA landscape. For every indirect booking a property might receive from an OTA, he suggests, it's possible that the seeds of three eventual direct conversions are planted. This is because the traveler becomes aware of the independent hotel in question, seeing its name and rates while searching for a hotel in the OTA ecosystem.

Moves such as these may well help hotel leaders who are willing to offer the discounts, but they won't necessarily encourage independent hoteliers already struggling with the impact of rate cuts on revenue.

A potential answer almost certainly lies in the realm of one-to-one marketing, where independent hotels turn to their own guest profile data.

Under this approach, based on the number of nights guests spend at a given property, the independent hotel can offer its top returning guests the highest preferential rates, and then scale discounts accordingly as the number of annual stays decreases across consumer segments.

Recently we launched a FREE Skift Travel Trends Report, Online Marketing and Distribution Strategies for Independent Hotels, brought to you in partnership with SiteMinder! 

This is just an excerpt from the trend report, which you can download below for free.Download the Report, Free!

Source: How Independent Hotels Can Win the Search Engine Game

10 easy ways to out#Rank your competitors on #Google #Singapore #

10 easy ways to outrank your competitors on Google Singapore Wynn Zhou is the Founder of Novage Communications – a leading web design company in Singapore. She specialises in SEO and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore. It's an ... read more10 easy ways to outrank your competitors on Google Singapore The secret sauce is: Google's Pigeon update gives priority to local results when it 'feels' the query relates to local businesses Wynn Zhou is the Founder of Novage Communications – a leading web design company in Singapore. She specialises in ... read more

The First Thing You Must Do to Become an SEO Master Over the years, there have been so many changes that Google has implemented in the way they serve up search results ... Finally, do you know what results your competition is getting on your keywords? It's easy to find out by just searching on it. read moreKeyword Research Beyond The Numbers This got me thinking — not only do we need to create content that is 10 ... competition, but we need to step up our game in all aspects of SEO, starting with research. Keyword research that starts and finishes with Google Keyword Planner, or whatever ... read more10 Ways to Optimize Your Ecommerce Site for Google Search Here are 10 ways ... rank, take advantage of Google products. Google Base has been rebooted as the Google Merchant Center, where site owners can upload product feeds for easy discovery in Google Product Search. Afterwards, link these same feeds to your ... read moreHow to Promote a Website Through Link Building in 10 Easy Ways Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. If you're not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started ... read more5 Ways to Monitor Competitor Website Traffic And just like in warfare, if you want to know how to get ahead of your adversary, you need to know their strategies. Luckily, Google and other search engines make it pretty easy for you ... The first 10-20 most common competitors on the list are most ... read more5+ Ways To Automate SEO With Google Docs Below, I've detailed a number of ways ... Google Docs spreadsheet to create an easy, intuitive summary of how your competitors stack up for various keywords. Not only will the report show you the frequency with which your competitors appear in the top 10 ... read moreMaui County Business Resource Center November Workshops Attend this seminar and learn how to make your publishing and business goals come true. If you want to stand out from your competition ... He does so in a light and humorous way where new ideas are easy to absorb and apply. He integrates his background ... read moreHow to Rank for a Keyword in 10 Steps You're not going to rank ... your content later on. Once you've settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to: You're looking for ways ... read more

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Source: 10 easy ways to out#Rank your competitors on #Google #Singapore #

Live Webcast – No Lead Untouched: How to Boost Lead Conversion

The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.

A recent study by Conversica revealed that B2B companies are spending 50% of their marketing and sales budgets generating leads that are never pursued. It's a classic sales dilemma: how often do you reach out to a lead before moving on to the next one?

In this November 19 webcast, Barry Levine and Gary Gerber talk about the latest Marketing and Sales Automation software and show you how to boost sales conversion, with or without automation, to maximize the return on every lead.

Attendees will learn how to align their sales and marketing efforts to save time and money, how to optimize their producers' time and maximize their success and how artificial intelligence is revolutionizing companies' ability to engage prospects.

Register now for "No Lead Untouched: How to Boost Lead Conversion" produced by our sister site, Digital Marketing Depot, in partnership with Conversica.

Barry Levine is a technology writer focusing on marketing tech and TV/Web producer who has worked in interactive media and TV since 1986, and in linear media (film, TV) for a dozen years before that. He founded and ran the Web department at Thirteen/WNET, the major PBS station in NY.

Gary Gerber is Senior Director and Head of Product Marketing at Conversica, provider of the first lead conversion software that uses an artificial intelligence persona to engage prospects in natural, two-way email conversations to qualify every single lead before turning it over to sales.

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. (Some images used under license from Shutterstock.com.)
Source: Live Webcast – No Lead Untouched: How to Boost Lead Conversion

Is Online Poker On A Downswing? #SEO Metrics Say Possibly, But Opportunities Are Present #

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Source: Is Online Poker On A Downswing? #SEO Metrics Say Possibly, But Opportunities Are Present #

Ekko Marketing creates high success rate on the Internet

Increasing your visibility online with outstanding web marketing services is the goal of Ekko Marketing in Oakville, Ontario, dedicated to helping small and large businesses alike grow their online presence with an experienced marketing and e-commerce team.

Established in 2007, Ekko helps businesses in the Oakville, Burlington and Mississauga areas get noticed by increasing your online visibility and driving traffic to your site, whether you're looking for search engine optimization (SEO), search engine marketing (SEM), e-commerce website development, social media optimization (SMO), brand reputation management or online public relations.

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Source: Ekko Marketing creates high success rate on the Internet