Content – Fresh, Exciting and Inviting #empire

Content – Fresh, Exciting and Inviting Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. In one of my blog posts for Digital Book World, "Your Content Is the Problem," I pointed out that duplicate content can hurt your search engine ... read moreLowriders DLC for GTA V now available on Xbox One, PS4 and PC GTA Online, the multiplayer portion of GTA V has just been blessed with a fresh DLC called Lowriders ... the Declasse Moonbeam van and the Willard Faction. There's more exciting content included in GTA V's Lowriders moreover. This comes in the form ... read more

The Fresh Market, Inc. to Conduct Strategic and Financial Review of Business About The Fresh Market, Inc. Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. As of October 19, 2015, the Company ... read moreHow to Excel at Branded Content Marketing with Katherine Griwert #SEJSummit Keep in mind, anyone can request a free invite to attend a SEJ Summit conference ... People still want to feel like they're seeing something fresh wherever they encounter your content online, and you'll want to (pleasantly) surprise them. read moreWhy It's Normal to Be Disappointed in Your Content Marketing Strategy While the catalyst of your aggravation might be a content marketing strategy's lack of success ... and then coming back into the group with a fresh set of eyes. When you look at the work you've done in segments—this project, isolated—it's ... read moreVirtual-reality software start-up 8i invites content creators to Culver City studio Virtual reality software company 8i Inc. announced Wednesday that it's opening a public studio in Culver City, inviting people with interesting ideas to film in the emerging medium. The move coincides with a fresh wad of investor cash: $13.5 million. read more7 Secrets to Staging a Conference Eric Schmidt and Travis Kalanick Want to Attend When staging a business event, one of the first things you need to consider is content. Shira Abramowitz ... Summit often focuses on the human side of the story, inviting speakers who can break free of their publicized personas and reveal more honest ... read moreKaplan's international vision: creator-led content "There are brilliant creatives and auteurs in the non-fiction world and that is one of the things that is particularly exciting ... content will accompany the Olympics now that Discovery has a the rights in Europe, Kaplan says she is sending out an ... read moreIdris Goodwin's Hip-Hop Musical: Way More Than a Catchy Conceit Fighting both personal and societal demons, Hank, Julian, and Luann push through high school and after-school jobs to hammer away at an exciting collaboration. What follows is a catchy, fresh, and unique journey through ego, self-doubt, identity ... read more'We have strong scripts and actors' Speaking about her new project, 'Sri Chakram', the full-of-life actress says that she has just finished shooting for an 'exciting' film and is waiting ... being taken by Bollywood and churned into fresh scripts. "We do have a small viewership ... read more

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Advanced Tactics For Social Marketing Professionals — Don’t Miss SocialPro Next Month

Kick off each Monday with the best news and ideas in social media.

Invest your time and money in a conference that will maximize your social media efforts across owned, earned and paid campaigns. Marketing Land's SocialPro is the clear choice for hardcore social media professionals, and here's why:

Tactics for Experienced Social Marketers: SocialPro sessions go well beyond the fundamentals of social media marketing (We have a boot camp for that). We'll explore emerging topics including social markup, integration into multi-channel environment and new FTC regulations that can impact your campaigns. Check out the complete agenda.

Faculty of Expert Practitioners: Our speakers are practitioners AND experts in digital marketing, PR, corporate communications, branding, customer service and social media. They'll share strategies and practices that make their social media efforts successful.

Editorial Expertise: Programmed by industry news source Marketing Land, the content presented is relevant, practical and impactful to your business.

Effective Networking: An intimate networking environment allows you ample opportunities to make connections and share experiences through one-on-one conversations with attendees and speakers. Take away new ideas, a network of colleagues or a new approach to how you work.

Save $100 on an All Access Pass today and pay just $1,595! Tackle the agenda as a team and save more with group discounts from 10–20%. It's an outstanding value — past attendees can attest!

Get additional savings by upgrading to an All Access + Workshop combo pass for just $2,595. Take a deep dive into advanced AdWords, social PPC or millennium marketing with a pre-conference workshop.

Make sure you secure your spot at SocialPro next month. Register today!

About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land. (Some images used under license from Shutterstock.com.)
Source: Advanced Tactics For Social Marketing Professionals — Don't Miss SocialPro Next Month

How to #SEO - an Introduction #

How to SEO - an Introduction SEO (search engine optimisation) is the method of increasing your website visibility in search engine results. With the ultimate aim being able to have your website show as high as possible to people when they type a particular term or description into the ... read more45 free online classes you can take (and finish) by the end of the year Udemy's introduction course covers the basics so you can get started ... Pinterest, and Google+. Heard of SEO, but never got the chance to understand what it actually is? This is the course for you. Upon completing the class, you'll become an expert ... read more

An Introduction To SEO Welcome to Daryl Quenet's introduction to Search Engine Optimization (SEO), optimizing design, and how to maximize your websites search engine positioning for the major search engines. When it comes to running an effective website that ranks well on the ... read more6 Things You Need to Know Before Hiring an SEO Consultant Not all SEO consultants are going to provide you with additional business consulting outside of search engine optimization. When I have an introduction call with a prospect, I like to go over everything about their business. The more details I can gather ... read moreBanish Writer's Block With These 7 Blog Post Prompts These posts are often very popular and can lead to great SEO. People love them because a good how-to ... These posts are easy to write, too. Craft a brief introduction, and then launch into the Qs and As. Make sure you come up with good questions and ... read moreHow To Present Your SEO Plan The New Year is here, and SEO professionals everywhere have been tasked with presenting a 2015 plan. While this particular presentation ... time talking about how to organize your thoughts from introduction all the way through to conclusion. read moreAn Introduction to Link-Building: A Crucial Aspect of SEO SEO (Search Engine Optimization) falls into two main categories: On-page and Off-page. On-page SEO is comprised of the factors you change on your actual Web site itself. Off-page SEO, as you may have guessed by now, is essentially comprised of everything ... read more34 online classes you can take and complete by the end of this year What's in the bundle: 4 Courses: Social Media Marketing, 4 Courses: SEO & Video Marketing, 4 Courses: Email Marketing & Growth Tactics Description: If you want to make the most of your opportunities on social media, you may want to consider ... read moreSEO News Roundup: Penguin Coming Soon Tom Williams looks at the latest search engine optimisation news, including the imminent arrival of the real-time Penguin algorithm, Google fine-tunes spam algorithm, and the introduction of ... Download your free Technical SEO Best Practices eBook and ... read moreHow to Brand Yourself: An Introduction If you own a record label, it's probably not wise to brand yourself as a nutrition expert. 2. Establish a website or blog under your full name. The media and your customers both use search engines to research you, connect with you and potentially either do ... read more

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Source: How to #SEO - an Introduction #

Yahoo Strikes Deal to Display Google Search Results Until 2018

While announcing its third quarter earning results today, Yahoo also revealed details about a deal with Google to display the competitor's search results through 2018.

The deal, which has been in place since October 1st, includes Google's search ads, algorithmic search, and image search services for both desktop and mobile devices.

Yahoo explains the details of its agreement with Google:

"In October, the company reached an agreement with Google that provides Yahoo with additional flexibility to choose among suppliers of search results and ads. Google's offerings complement the search services provided by Microsoft, which remains a strong partner, as well as Yahoo's own search technologies and ad products."

Partnering with competitors Google and Microsoft helps Yahoo compensate for its technological limitations in delivering queries and serving ads.

Through these partnerships Yahoo benefits from infrastructure already in place by Google and Bing — allowing the company to deliver better results for searchers while retaining a cut of the ad revenue.

The latest stats, according to comScore, sees Yahoo sitting in third place in terms of US search market share with 12.7%. Microsoft is holding on to 20%, with Google still holding the lion's share are 64%.

Featured Image Credit: Claudio Divizia / Shutterstock.com

Source: Yahoo Strikes Deal to Display Google Search Results Until 2018

Go Viral on Social Media with Social Media #Marketing Services from #1 #SEO Company in #India, Profit by Search #

Go Viral on Social Media with Social Media Marketing Services from #1 SEO Company in India, Profit by Search | AutoTraffic

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Source: Go Viral on Social Media with Social Media #Marketing Services from #1 #SEO Company in #India, Profit by Search #

7 Ways to Increase Tweets for Your Blog Content

Once you have developed a business blog, you want to make sure it reaches as many eyes as possible, and most know that Twitter is certainly one of the best platforms to promote your blog and brand as a whole (and if you don't, check out what Twitter says here).

Naturally, your next step after creating great content is increasing those tweets for your blog articles so more people can view them, like them, comment on them, become an active participant in your online network, and hopefully turn into a loyal customer and conversion somewhere down the line.

It seems like a lot, but it can all really start with just increasing the number of tweets for your blog.

Top 7 Ways to Increase the Number of Tweets for Your Blog Content

The act of increasing Tweets ultimately involves producing content your viewers want to share, and then giving them a push to share it. Some of the ways to make that happen include:

1. Add a Twitter Sharing Button to Your Blog

This is definitely a basic tip but it's still one many companies are missing. If you don't have a Twitter sharing button on your blog it is going to be a lot harder for people to share in the first place. I recommend adding it to the very bottom of each individual blog post so when people finish reading it is right there for them to share with their audience immediately.

The three most common places to add a share button are (1) immediately after the headline, (2) at the end of the post, or (3) on left sidebar.

Putting sharing buttons on the side of an article or at the top works as well because it makes it so easy to find, so it's really up to you. You may even want to A/B test your different options, which you can learn more about here. See what gets you the most shares and go with that (Hint: It may involve you putting sharing buttons more than once on each page).

2. Make Sure Your Blog is Optimized for Mobile

Again, another basic here, but in order to increase your social shares, your blog site really does need to be optimized for mobile devices.

Why? The majority of people tend to use their social media accounts, especially Twitter, on their mobile devices. When they go to share, they are already linked into these accounts, which makes the sharing incredibly easy. Your goal is to not only make people want to share your content, but also make it an easy process.

Having a blog that is optimized for mobile obviously does more than just make tweeting easy, and it starts with responsive web design. I can't stress this enough.

3. Create a Catchy Title

Obviously, writing good content should be your goal in blogging, but coming up with a catchy title is also important. Think about what you primarily see when you scroll through your Twitter feed. More or less, when people retweet articles, they use the original title of the piece.

Titles that are eye-catching and draw people in are certainly going to get more reads and ultimately more Tweets than those that do not have the same impact. It goes both ways—a catchy title makes a reader more likely to share, and that catchy title shown on Twitter makes it easier for a user to re-share.

4. Utilize Experts in Your Field

Quoting, linking, or interviewing experts in your field is a great way to grab attention. This lends credibility because they see other experts in the field you work in agree with you and support your ideas.

Use this to your advantage! Here are some ideas of how you can utilize experts in your field:

Offer opportunities to guest blog on your platform to an expert

Link to another article by another brand or expert within your own article

Quote some of the content that was addressed by someone else to make the case in your own content

Interview another expert on the topic that you want to discuss at length on your blog.

As always, when you use someone else's content give them credit where credit is due. If you mention someone personally in your tweet, there is a chance they will do the same in the future; thus helping your content earn more visibility with their audience.

5. Use Videos and Images to Your Advantage

When people come across interesting video or image content within a blog post, they are far more likely to Tweet and share with their own audience. Visually appealing content should add to your already well-developed written content.

If you aren't convinced, take a look at this infographic by Digital Marketing Philippines that shows the 12 reasons to implement a visual content marketing campaign, statistics included. In their infographic, they make it clear that visual content certainly helps to increase shares, including 140 million Tweets every day that are linked to visual content alone.

6. Ask for a Retweet as "Thank You"

One way to increase the number of Tweets that your posts are getting is to actually ask for them. A clever way to ask for a share is in the form of a thank you (usually shown on your Thank You page). Consider the example below by Freemake:

You may or may not want the tally of shares displayed, but overall this is a good example of an eye-catching display for a "thank you" share.

You can also set up the tweet to ask for a retweet when the user shares your post (see the example below). This has shown to actually increase Tweets of the content, and all of these shares are included in the counter you'll have on your website.

7. Make it Worth Their While by Offering Incentives

The six tips above are useful when people are excited and willing to share your content. However, another strategy is to offer some sort of incentive for sharing. This is mutually beneficial because you get a share on Twitter, and they receive something in return.

You don't want it to be a bribe of course, and quality content is still your number one priority, but it could help get the ball rolling for new websites or websites that are at a standstill. Some incentive ideas that may work well for your brand's blog include:

A discount to your online store (i.e, 10% off at check out).

A FREE copy of an eBook you have created.

An invitation to shop a sale you are launching early or pre-order new products before anyone else has the opportunity.

Monthly discount coupons via post or email.

Exclusive offers of one kind or another.

There is really no limit to what you can do with incentives. This benefits both your brand and the customer—so why not use this to your advantage? For example, if you're almost to 5000 Twitter followers, you may be able to use that to sway people into tweeting on your page to help you gain exposure.

The Takeaway

The key to getting more tweets is offering content users want to share, making it easy for them to share it, and possibly even offering something in return for the shout-out.

Increasing the amount of shares your posts receive not only makes developing the content worthwhile, but also brings you more exposure. Ultimately, more shares and more interest taken in your post is going to increase your social marketing success.

Do you have additional tips for increasing Tweets on your blog post? Share your thoughts in the comments section below.

Image Credits

Featured Image: Yeamake/Shutterstock.comAll screenshots by Sergio Aicardi. Taken September 2015.

Source: 7 Ways to Increase Tweets for Your Blog Content

Content #Marketing Rule No. 1: Create for Quality First, #SEO Strategy Second #Sasha_Obama

Content Marketing Rule No. 1: Create for Quality First, SEO Strategy Second The day Google released the Panda algorithm update was a good day for content marketers. The company, which prides itself on giving consumers the best of what the Internet has to offer, confirmed the importance of quality content in SEO strategy. read moreThe 1% Rule Of Content Marketing We don't create a system to help us reach our goals. Content marketing isn't a rotisserie ... not perfection. This strategy of small margin gains is often referred to as the 1% rule. The thinking is that if you can make 1% progress every single ... read more

Your Guide to Content Curation for SEO The first post had curated links with automatically-generated summaries, resulting in very little original content. The second post ... piece of your content marketing campaign. As long as you abide by the golden rules of content curation, using it along ... read moreStop Linkbait Before It Ruins Content Marketing It seems harmless enough linkbait ... shares, quality content should create a lasting connection between the brand and audience, and a connection that the audience ultimately chooses to seek out." SEE ALSO: The New SEO Rules in a Content Marketing ... read moreThe new rules of content monetization "The best way to promote your first book is to write a second one." ~ James Altucher The great secret is no secret really ... of building successful content monetization strategy. It's the low-price item in your content marketing arsenal that ... read moreThe Global SEO & Content Marketing Landscape According to comScore, China is the No. 1 online population in APAC ... While the above suggestions are helpful in a Global SEO context, they need to be executed in conjunction with your broader SEO and content marketing strategy for 2014. read more100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation With so many marketers competing, you will need to define a content strategy that works ... from sites that allow you to create visual content with ease; to professional tools that help you monitor content marketing strategies employed by your competitors ... read moreHow to Get Great Content From Your Colleagues: Five Rules for Success Even the world's most effectively led, proactive, and well-organized content team is going to end up dead in the water without continuous quality input from within the organization. Content marketing is ... science training. Rule No. 2: Everyone's an ... read more4 Best Practices for Creating a Custom Content Strategy Consider these four concepts as you attempt to cultivate a custom content marketing ... solid content strategy will no longer be a choice, and brands that are scrambling to put one together - or who never bothered to consider it in the first place ... read moreAdvanced content marketing strategies to take your brand to the next level And is your strategy advanced ... personas you'll be able to create content geared to them on a fly…never having to worry about neglecting their needs or attracting low-quality prospects. For the longest time content marketing strategies geared to ... read more

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Source: Content #Marketing Rule No. 1: Create for Quality First, #SEO Strategy Second #Sasha_Obama