Today, Google announced that Google Analtyics and AdWords will now be able to speak the same currency language. The change affects advertisers that happen to use a different currency for cost data in AdWords than Analytics.
With currency conversion, advertisers will be able to easily compare cost data from AdWords in Analytics. Google Analytics will automatically convert cost data from AdWords — cost, CPC and ROAS — in the currency that is set in the Analytics account.
Google uses the exchange rate at the midpoint of the date range selected in Analytics.
"For example, if you are viewing a time period from January 5th to 19th, we will use the rate from January 12th to convert your AdWords cost data to the currency of your GA account."
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About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. (Some images used under license from Shutterstock.com.)No fluff - just the best news in paid search marketing every week.
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