#SERP Optimization: How to Get a Green Checkmark in #Google #Coric

SERP Optimization: How to Get a Green Checkmark in Google But Google ... optimize the SERP to get the clicks and make your brand stand out. If you have Norton or McAfee installed in your computer, have you ever seen buttons that look like this? The green OK is coming from your Norton software, and the green ... read moreInfographic: An Anatomy Of Google's Dynamic Search Results Page Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard ... the word "songs," such as "U2 songs" or "Green Day songs," and you'll get a list of related songs that, if you click on ... read more

How To Write Effective And Unique Articles That Are Optimized for the Search Engines In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). read more5 Tools You Need in Your SEO Tool Kit Whether you're an SEO professional or a business owner looking to better optimize your website for enhanced ... It will also tell you whether you may be failing Google's Mobile-Friendly Test and allows you to get results by clicking a specific link. read moreAdSense Scorecard: Good for You and Google, Too Get the +1 button So, if I want a perfect score, I need to add Google+ share buttons on all my sites. I use a social media widget that offers Google + as an option ... Google+ buttons just to make your check-mark turn green? You know you want to. read more13 Things You Didn't Know You Could Do With a Nest Thermostat When you finally decide to install a Nest thermostat ... you can use Google Now to control your Nest by preceding the command with the words, "OK Google". Once you're done, you'll see a green "Enabled" status with a check mark. read moreIntegrating SEO & PPC: 3 Areas to Explore Leverage PPC ad copies in organic snippet text to optimize ... get it. Because organic search has traditionally taken the lion's share of clicks on any given SERP (up to 80 percent, depending on the query and who's doing the talking), recent trends show ... read moreWhy Small Businesses Shouldn't Be Afraid of Google+ Local With Google Places coming out of its cocoon and transforming into the butterfly that is Google+ Local, many rightfully wonder what changes to the Local ranking algorithm may have occurred and what optimization ... preferring to get their hands dirty ... read moreMy Custom Gmail Setup — Making the Most of the Screen I make it a habit to archive my mail when I've processed it, to get it out of my way. The handy Gmail search and multiple inboxes let me keep important messages on the main screen. The folder list gives me access to Google Contacts and Tasks at the bottom. read moreSamsung Galaxy Note 2 Problems, Questions, Errors and Solutions [Part 41] You should also try to disable the Wi-Fi optimization feature of your phone if it is enabled ... Tap Select all to place a check mark alongside all currently displayed Contact entries. Tap Done and select a delivery method: Bluetooth to transmit the ... read more

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Source: #SERP Optimization: How to Get a Green Checkmark in #Google #Coric

Google Accused of Rigging Search Results by India’s Competition Commission

Google is again being accused of favoring its own properties in search results, this time by the Competition Commission of India.

According to a report in The Economic Times, the Commission is accusing Google of ranking its own websites ahead of more deserving competitors

India's Competition Commission also takes issue with the fact that Google's paid listing appear ahead of organic listings. However, that complaint doesn't hold as much ground since that's more of a complaint against the principles of advertising.

In addition to the Competition Commission of India, companies like Microsoft, Facebook, and Nokia's maps division have also filed similar concerns.

There are around 30 companies in total that have made private comments to the Commission on whether they believe Google is abusing its position as market leader.

In response, Google has said it believes it's in compliance with India's competition laws, and regulators around the world have not been able to find satisfactory evidence of any abuse.

"Regulators and courts around the world, including in the US, Germany, Taiwan, Egypt, and Brazil, have looked into and found no concerns on many of the issues raised in this report."

If Google doesn't formally respond to the Commission by September 10th then there will be hearings into whether or not Google is violating antitrust regulations. A fine of 10% of Google's income will be imposed if Google is found guilty of these accusations.

In the past, Google has made the bare minimum changes required to avoid legal action, in other cases the company has done nothing at all. We'll find out over the next couple of weeks how Google decides to respond this time.

Editorial Credit: Ken Wolter / Shutterstock.com

Source: Google Accused of Rigging Search Results by India's Competition Commission

4 Creative Uses of Marketing Automation

From automating marketing emails to automating your Facebook and Twitter posts, marketing automation offers businesses of all shapes and sizes many different benefits. From eliminating tedious and often repetitive tasks, to ensuring efficiency is optimised in every aspect of work that is carried out. Marketing automation can save any business precious time and money. Better than that, if used creatively and effectively it can improve business relations and improve user experience. This blog will demonstrate 5 creative uses of marketing automation and how you could tailor them to fit with your business.

1. Algorithmically Suggest Other Posts

So you have driven traffic to your blog - fantastic! But how do you prevent your audience from reading your latest blog article and then clicking away? 

Put in place a piece of automated marketing to suggest your readers other blog posts they may be interested in.

This style of marketing is most commonly seen on e-commerce websites, where automated systems are put in place to recommend products to consumers based on their buying and search history.

The benefits this style of automated marketing brings to your business ranges from driving traffic back to your website, guaranteeing repeat visitors to your blog and boosting subscriber engagement.

2. Predict Your Customers' Needs

With the explosion of the Internet of Things and objects becoming increasingly controlled by the internet, the ability to improve and personalize the customer journey is something that more and more businesses are working towards.

Using automated marketing is a creative way of ensuring your business is able to predict what your customer may want, before they are even aware themselves.

An example of how this could be achieved would be using your in-house CRM system to chart the products/services customers have purchased from you then look to see what other customers who purchased the same products have also purchased.

3. Personalize Your Automated Emails

This is an extremely simple way of using automated marketing, although from a client or customer who is receiving the email, it is an extremely creative way of ensuring the service you provide your customers with is personal - even when it isn't!

Being creative with your automated marketing does not always mean thinking of the most outlandish ideas and campaigns; often the most simple changes or ideas can be the most effective. Sending personalised emails with blog posts or articles your customer's may be interested on based on their previous choices is an extremely effective way of boosting engagement. It dramatically increases the chance of the user clicking through.

4. Scoring Or Marking Your Repeat Customers To Find Out Which Are The Most Lucrative

Finally, another creative way of using automated marketing to boost business is to locate where you should be spending most of your time. Time is something that many people classify as free, however, in the world of business, time is something that is extremely precious and can often be quite costly. Therefore, by using automated marketing to analyse which customers are providing you with the most business, allows you to quickly see which of your customers you should be spending the most time on!

Hand-Picked Related Articles: * Leader image adapted from freshwater2006
Source: 4 Creative Uses of Marketing Automation

Using the Internet to Attract Medical Tourists #

Using the Internet to Attract Medical Tourists For many people in the United States and Canada, the decision of traveling to medical tourism destinations such as Costa Rica is usually made after doing online research. Some patients are able to get word-of-mouth information from friends, relatives or ... read moreMedical Tourism Association® Forges Roadmap to Caribbean -- Certifies First Hospital in Dominican Republic "Medical ... will attract more international patients to Hospital General, serve as a model for local healthcare providers to follow and strengthen economic initiatives designed to promote medical tourism to the Dominican Republic." CT scan use in kids ... read more

Hospitals use websites to attract out-of-town patients CLEVELAND (AP) — Hospitals looking for a financial edge say they are relying more on websites to compete with other institutions and attract out-of-town patients ... cash. Health care marketers say they target "medical tourists," who use the Internet ... read more5 pillars of Smart Cities: Top honchos finally unveil the key to the lock called 'Smart'! India is a destination of medical tourism. Yet, the urban poor do not have easy access ... but the contents are available online too. So what one need is an internet connection and education can reach even the remotest place in India. read morePrivate hospital hopes to attract Russian medical tourists Then of course furnishing and doing the rest of the interior design will take time." "Attracting tourists to use our region's health services has long been a goal of the South Karelia district," says Eksote CEO Pentti Itkonen. "This venture ... read moreDubai turns to medical tourism to attract more visitors Already one of world's ten most visited cities, Dubai is counting on more people like Ivanova to mix their holidays with high-end treatments for a luxurious form of medical tourism, rivaling Thailand and India. Now, it's trying to attract 500,000 such ... read moreWhat class of medical tourist do you want to attract? How do you segment your customer base when you are marketing medical tourism services? Do you really understand who your customers (or potential customers) are and what media you need to use to get your message across to them? New research looking at ... read moreNorth Korea tries to entice tourists with "Internet Room" preventing tourists from accessing them. On another trip, the keyboards had been removed so no one could use them. Officials at the airport reportedly refused to comment on the terminals and whether they could access the Internet. The Internet room was ... read more$20 Million Bill May Thwart Singapore Medical Ambition The Brunei case and another complaint from the United Arab Emirates accusing a group of Singapore doctors, including Lim, of overbilling may hamper the state's ambition to attract ... for medical tourism, combining health treatments using the latest ... read moreDubai to Create the World's First Climate-Controlled City See also: 6 Architecture Projects That Revolutionize City Life Using 4.5 miles of enclosed promenades ... a "wellness district" designed to attract medical tourists (an increasingly important aspect of Dubai's business development) and what the project's ... read more

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Source: Using the Internet to Attract Medical Tourists #

Check out SEJ’s New #MarketingNerds and #SEJThinkTank Landing Pages

Here are at SEJ, our mission is to help marketers succeed by producing best-in-industry guides and information while cultivating a positive community. And what better way to do that than spotlighting important trends, news, strategies and personalities in the online marketing industry?

This is the same driving force that brought us to launch Marketing Nerds and SEJ Marketing Think Tank in September 2014 and January 2015, respectively.

Now, to make your podcasting and viewing experience better, we've launched new landing pages for our content initiatives!

For Marketing Nerds, you can now listen, download, and subscribe to every podcast episode straight from the category page. No need to go to each episode's individual blog post! Convenient, right?

The Marketing Nerds podcast is published every Friday and features the best guests from all areas of marketing and entrepreneurship. From personal branding to international SEO, Marketing Nerds has interesting episodes each week that you'll love.

Download and listen to the best podcasts in online marketing now! And while you're listening, don't forget to like the new Marketing Nerds page on Facebook.

In addition, the new SEJ Marketing Think Tank page shows our latest and upcoming webinar episodes. The "watch" button will redirect you to SEJ's YouTube channel to watch our latest episode.

Our webinars cover the hottest topics in marketing, including SEO, content, mobile, PPC, and social media. Marketing Think Tank webinars are held twice per month on Wednesdays.

Watch the great marketing webinars to bring you your "A" game now, and don't forget to sign up for our next webinar with SEJ Founder, Loren Baker, titled "How to Build Links Using Content Marketing & Blogger Outreach."

Image Credits

Featured Image: venimo/Shutterstock.comIn-post photos: Images by Paulo Bobita

Source: Check out SEJ's New #MarketingNerds and #SEJThinkTank Landing Pages

How to Leverage Social Media for #SEO: Link Building #

How to Leverage Social Media for SEO: Link Building I recently asked a room of experienced marketers how they thought social media marketing could assist their SEO efforts. The answers were more or less what I had expected to hear: Social media helps foster relationships, which in turn helps build links and ... read moreHow To Save On SEO Without Being Cheap There is no reason to apply the rel="nofollow" attribute on a website's internal links or on links pointing to associated social media channels such as Facebook ... while assessing risks associated with link building — complete data is essential. read more

11 Essential Ways To Build Links Through Content Marketing Anyone involved with online marketing and SEO already knows link ... building a relationship with them. One of the easiest and most effective ways is to follow them on Facebook or Twitter and to like or comment on their blog posts or social media updates. read moreLink Building Tactics for Search Engine Optimization There are various white hat SEO techniques such as links, social media posting, Meta tags, inner pages and so on. Link building is one of the most important search engine optimization techniques. Link building is a challenging SEO skill, in the past people ... read moreBest SEO Agency Selected by Staff at 10 Best SEO Respected awards website 10 Best SEO ... link building and Internet reputation management. The company also offers innovative website design and development assistance to clients. Its priority is to help clients get noticed by web users. Social media ... read more10 Smart Ways to Earn or Build Backlinks to Your Website "Backlinks," meaning sites that link to your site, are, for most search engines, the supreme ranking factor. So is getting more organic traffic. Related: Don't Trust Your SEO ... or your social media followers. Guest blogging helps you leverage your ... read moreThe Biggest Digital Marketing Mistakes Entrepreneurs Make Unless your first post goes viral, you'll likely have to tweak and improve your pay-per-click strategy, social media ... Beware any SEO or digital marketing agencies that push keyword stuffing, outbound link building, and other methods. read more5 Questions a content marketing strategist doesn't want you to ask Every industry I've ever worked with has a potential audience on social media. It's 2015 ... source of interaction between quality websites that desired to build SEO rank and link building into their strategy, but alas it was used and abused and ... read moreSocial Media Link Building One concept that can still confuse the heck out of clients is social media link building. So let's dig into why social ... If it's a followed link, it will help you rank higher, which is a good direct SEO value. Not all profile links are followed, and ... read morefishbat COO Scott Darrohn Reveals 3 Link Building Strategies for Driving Quality Traffic The company helps businesses attract targeted leads and increase profits with social media management, website design, SEO and pay-per-click ads. According to Scott Darrohn, chief operating officer (COO) at fishbat, "Link building is one of the most ... read more

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Source: How to Leverage Social Media for #SEO: Link Building #

A New And Improved Search Engine Helps Drivers Find The Best Auto Insurance Quotes!

LOS ANGELES, Aug. 28, 2015 /PRNewswire-iReach/ -- Autocarinsurancecheap.com announces that a new improved search engine can help drivers find the best auto insurance quotes.

When searching for online car insurance, clients simply need a good search engine to find the best offers for them. A professional insurance brokerage website like http://autocarinsurancecheap.com/ can provide all the resources for comparing various car insurance plans and coverag eoptions.

The search engine is optimized to select multiple online auto insurance quotes for every client. In order to get rates, clients have to complete a single online form with a few details about their car and driving record. These information helps brokers determine what quotes are best for each driver.

All the quotes that someone gets have their rates properly adjusted so that they provide accurate price information. This is important for comparing rates in an efficient way. Quotes are gathered from multiple agencies and are displayed on a single web page. Thus, visiting multiple websites is no longer necessary.

The website is constantly updated and the search engine is constantly improved. Drivers can now also customize their searches by selecting the desired coverage amount for their vehicles and the type of auto insurance that they want. The search engine will then analyze available offers and select only quotes that meet the driver's selections.

Auto insurance is an important investment. Liability coverage is mandatory in all states, but this should not be the main reason for buying coverage. Car insurance pays essential benefits in case of a road accident. The benefit can be used by the insured to cover a part of his or her car repairing costs.

"A new and improved search engine makes comparing car insurance quotes simple and more efficient. Clients can now review multiple quotes with a single click and they can find all the resources needed for car insurance shopping on a single website." said Russell Rabichev, Marketing Director of Internet Marketing Company.

Autocarinsurancecheap.com is an online provider of life, home, health, and auto insurance quotes. This website is unique because it does not simply stick to one kind of insurance provider, but brings the clients the best deals from many different online insurance carriers. In this way, clients have access to  offers from multiple carriers all in one place: this website. On this site, customers have access to quotes for insurance plans from various agencies, such as local or nationwide agencies, brand names insurance companies, etc.

For more information, please visit http://autocarinsurancecheap.com/.

Media Contact: Russell Rabichev, Internet Marketing Company, 800.475.3410, russell@internetmarketingcompany.biz

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Internet Marketing Company

Copyright (2015) PR Newswire. All Rights Reserved

Source: A New And Improved Search Engine Helps Drivers Find The Best Auto Insurance Quotes!

Using the Internet to Attract Medical Tourists #Johnny_Mac

Using the Internet to Attract Medical Tourists For many people in the United States and Canada, the decision of traveling to medical tourism destinations such as Costa Rica is usually made after doing online research. Some patients are able to get word-of-mouth information from friends, relatives or ... read moreMedical Tourism Association® Forges Roadmap to Caribbean -- Certifies First Hospital in Dominican Republic "Medical ... will attract more international patients to Hospital General, serve as a model for local healthcare providers to follow and strengthen economic initiatives designed to promote medical tourism to the Dominican Republic." CT scan use in kids ... read more

£200 NHS levy on foreigners 'will attract more health tourists': Top cancer surgeon claims move would be a 'disaster' Professor J Meirion Thomas said the Government's move would be a 'disaster' and simply attract ... the NHS should be 'free at the point of use'. 'The consequence of such altruism - all at the UK taxpayer's expense - is health tourism and ... read moreHospitals use websites to attract out-of-town patients CLEVELAND (AP) — Hospitals looking for a financial edge say they are relying more on websites to compete with other institutions and attract out-of-town patients ... cash. Health care marketers say they target "medical tourists," who use the Internet ... read more5 pillars of Smart Cities: Top honchos finally unveil the key to the lock called 'Smart'! India is a destination of medical tourism. Yet, the urban poor do not have easy access ... but the contents are available online too. So what one need is an internet connection and education can reach even the remotest place in India. read morePrivate hospital hopes to attract Russian medical tourists Then of course furnishing and doing the rest of the interior design will take time." "Attracting tourists to use our region's health services has long been a goal of the South Karelia district," says Eksote CEO Pentti Itkonen. "This venture ... read moreDubai turns to medical tourism to attract more visitors Already one of world's ten most visited cities, Dubai is counting on more people like Ivanova to mix their holidays with high-end treatments for a luxurious form of medical tourism, rivaling Thailand and India. Now, it's trying to attract 500,000 such ... read moreNorth Korea tries to entice tourists with "Internet Room" preventing tourists from accessing them. On another trip, the keyboards had been removed so no one could use them. Officials at the airport reportedly refused to comment on the terminals and whether they could access the Internet. The Internet room was ... read moreWhat class of medical tourist do you want to attract? How do you segment your customer base when you are marketing medical tourism services? Do you really understand who your customers (or potential customers) are and what media you need to use to get your message across to them? New research looking at ... read more$20 Million Bill May Thwart Singapore Medical Ambition The Brunei case and another complaint from the United Arab Emirates accusing a group of Singapore doctors, including Lim, of overbilling may hamper the state's ambition to attract ... for medical tourism, combining health treatments using the latest ... read more

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Source: Using the Internet to Attract Medical Tourists #Johnny_Mac

11 Essential Ways To Build Links Through Content Marketing

Anyone involved with online marketing and SEO already knows link building can be a dangerous game to play. For starters, you have to keep up-to-update to Google's algorithmic changes and play by Google's ever-changing Webmaster Guidelines. You also have to make sure you're getting links from high-quality sites – and not those spammy, black-hat locations. Despite these challenges, link building works.

According to a study conducted by Moz—which examined the top 50 Google search results for approximately 15,000 keywords—99.2% of the top 50 sites had at least one external website pointing to it. The study also discovered that more links correlate with higher rankings and the chances of ranking for anything competitive is rare without links. While it is possible to rank without links, Moz warns "if you're looking for a site that ranks well with no external links, be prepared to look for a very long time."

But, that presents another dilemma. Since people use links to manipulate rankings, Google has cracked down and penalized those sites participating in any sort of link schemes.

So, how can you safely build links?

One of the most common, and legitimate, techniques is to use content to earn those quality links. In fact, as John Ball pointed out in Link Building and Content Marketing: Two Different Peas in a Pod here on SEJ,

"A slew of SEOs are moving towards content marketing as a primary method of link building."

The reason? Webmasters want great content, not poor content just for the sake of a link. Because you're already creating and sharing top-notch content, your site will become more linkable.

While content marketing and link building are two different things, you can most definitely use the following 11 content marketing strategies to build links safely and legitimately.

1. Reach Out to Influencers

Most of us already know who the influencers are. These are the bloggers, journalists, or industry analysts who have the power to influence buying decisions in our market. They can also become brand advocates who passionately promote your band. By taking the time to reach out to these influencers, you're not only gaining a new audience, you're also increasing your credibility.

The first step to reaching out to influencers is to determine who is influencing the buying decisions of your audience. You can begin to target these influencers by knowing which individuals fit best with your brand and who has plenty of reach. While Katy Perry may have the largest Twitter following, do you think that she would be a good match for a company like Dollar Shave Club? Begin your search for influencers by doing some good old fashioned keyword searches that are relevant to your brand. You can also search on Twitter, LinkedIn, and Technorati or use tools like Social Mention to discover influencers who have mentioned your brand on social networks like Facebook or Twitter.

Once you're found your influencers, Kevin Cain on Convince and Convert, suggests that you prioritize them into a list based on who will have the most impact. From there, you want to begin building a relationship with them. One of the easiest and most effective ways is to follow them on Facebook or Twitter and to like or comment on their blog posts or social media updates. However, don't hesitate to submit your posts on Reddit, Stumbleupon, Growth, and any LinkedIn groups you're a part of.

After you've established a relationship, don't be shy about sending your influencer a direct message or personalized email. In the email, you want to introduce yourself, offer some sort or assistance, and ask them for their help. The body of the email could even include a link to your site.

For example, if you're a dog groomer, you could email relevant local businesses like veterans asking for a link to your site.

Finding the influencers for your brand will take some research and time to build a relationship. It's not something that's going to happen overnight. But, if you're able to find influencers in your specific niche and reach out to them, you're not only helping your content marketing campaign, you'll also secure quality links.

If you want more information on influencer targeting, I suggest you read this guide from KISSMetrics.

2. Guest Blog

Remember when Google's Matt Cutts declared that guest posting was dead? That exactly hasn't been the case. Guest blogging remains an effective way to get your brand noticed, increase your search ranking, and build links. What Google doesn't want, however, are those spammy links. To properly use guest blogging to build links you should only focus on getting top-notch content published on high-quality sites and blogs that are relevant to your niche.

Source: 11 Essential Ways To Build Links Through Content Marketing

99 Killer Online #Marketing Tools to Streamline Your Efforts #

99 Killer Online Marketing Tools to Streamline Your Efforts To say that digital marketers have to be jacks-of-all-trades is a considerable understatement. Marketers don't often get the recognition they deserve for having to master so many different software tools, but if there's one profession that requires ... read more26 Free (or Free-to-Try) Online Collaborative Tools for Marketers Leverage the best tools to streamline and scale their efforts. The digital marketing landscape is constantly ... marketer's belt – effective collaboration and killer tools – are completely within your reach. What's your favorite collaborative tool? read more

ONLINE BUSINESS TOOLBOX: 230+ Tools for Running a Business Online FreshBooks - Online invoicing and time tracking that's easy to use and free to try. Honeypitch - A proposal automation solution that combines CRM and business productivity tools to allow ... measure how effective your marketing efforts are online and ... read moreGet Organized: Streamline Your News Feeds Keeping up with the news takes very little time and effort, if you have the right tools and spend a few minutes ... to monitor in real time when your keywords are used online. Mention is really meant for marketing and advertising teams, or small businesses ... read moreHow I went from underemployed waitress to the top 1% of millennials in 6 months Most job hunting advice comes from people our parents' age — "career experts" — who are far from "in your ... in the online marketing world. I would continue to develop my skills and document the results of my efforts. read moreFinish Line Is Winning Big with Big Data This solution quickly became a valuable tool to streamline the return ... Imagine implementing a "buy online, return in-store" policy with an easy way to validate that the purchase was actually made from your e-commerce site. This is very important ... read moreSoftware Solutions ArborGold Software ... efforts. Measurement Assistant, Real Green's integrated online measuring tool, allows users to instantly print or e-mail proposals with high definition property pictures. Route total window allows users to flag what your new ... read more12 best practices for writing small business accounts With more than 28 million small businesses in the U.S., they account for 99.7% of ... now digital marketing lead for TrustedChoice.com, discovered he hated cold calling, and preferred getting leads via the Internet. Conversely, his brother-in-law is ... read moreOffice 365: Time to Make the Switch? In this article, I bring together 10 points that supporters often stress when making a case for Office 365 -- and I seek to balance the debate with 10 points of caution. You undoubtedly have your own ... with online troubleshooting tools and forums. read more13 Women in Business to Bet On Ennaid Therapeutics has exclusive ... a company that develops and sells an online platform for nonprofits to streamline their grant management. The all-in-one grant-seeking tool includes a patent-pending piece of technology to allow nonprofits to reuse ... read more

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Source: 99 Killer Online #Marketing Tools to Streamline Your Efforts #

Personal Referrals Drive Almost Half of SEO Agency Selections

WASHINGTON, Aug. 26, 2015 /PRNewswire/ --Nearly half (45%) of businesses hire SEO service providers based on a referral or existing personal relationship, according to Clutch, a leading source of reviews on SEO companies.

Logo - http://photos.prnewswire.com/prnh/20150825/261088LOGOPhoto - http://photos.prnewswire.com/prnh/20150825/261164

Company attributes such as knowledge, customer service, and transparency were the next largest influence, mentioned by 43% of companies. Other factors included company location near the client (15%), client reviews and case studies (14%), and culture fit (13%).

However, one-fifth of interviewees volunteered that their business previously had a negative experience with an SEO company before finding the right fit. SEO thought leaders interviewed by Clutch advised businesses to evaluate a multitude of factors when selecting a vendor, including past performance, thought leadership, and transparency.

"Does this company walk the walk? Do they have a plethora of clients that would be willing to talk to you about them? Do they have great reviews online? Can you show me case studies that quantify performance?" Ian Stevenson, vice president of sales at online marketing agency Straight North said. "Without question, that definitely weeds out the amateurs from the pros."

Bruce Clay, president and founder of search engine marketing firm Bruce Clay, Inc., said, "Google has distilled what they're looking for when ranking websites into three simple ideas: expertness, authority, and trust. These same three qualities can guide businesses in their search for any partner or vendor, including an SEO company."

The data is based on 150 interviews conducted by Clutch analysts with clients of SEO and digital marketing services companies. To aid buyers in their search, Clutch developed a free tool to select a vendor based on focus area, proven ability to deliver, and value. The approach is based on Clutch's interviews with SEO thought leaders and the firm's own research methodology.

The full statistics and Clutch's vendor evaluation tool can be found at https://clutch.co/seo-firms/resources/how-to-select-seo-company.

About Clutch

Clutch is a Washington, DC-based research firm that identifies top services and software firms that deliver results for their clients. The Clutch methodology is an innovative research process melding the best of traditional B2B research and newer consumer review services. Clutch utilizes a proprietary framework, the Leaders Matrix, which maps firms focus areas and their ability to deliver on client expectations. To date, Clutch has researched and reviewed 1000+ companies spanning 50+ market segments.

Contact

Natalie Beach(202) 568-6478Email

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/personal-referrals-drive-almost-half-of-seo-agency-selections-300133340.html

SOURCE Clutch

Copyright 2014 PR Newswire. All Rights Reserved

Source: Personal Referrals Drive Almost Half of SEO Agency Selections

Sub#Domains vs. subdirectories for #SEO: No #SERP benefits for sub#Domains anymore #

Subdomains vs. subdirectories for SEO: No SERP benefits for subdomains anymore | AutoTraffic Subdomains vs. subdirectories for SEO: No SERP benefits for subdomains anymore A subdomain ... subdomains and subdirectories similarly for the sake of SERP diversity should encourage marketers to choose the format and site structure easiest for them. An in-depth SEOmoz post offers some other insights on the benefits of organizing ... read moreSubdomains or Subfolders : Which are Better for SEO? I would like to reference Vanessa Fox, an ex-Googler and contributor to Search Engine Land: Google is no longer treating subdomains (blog.widgets.com versus widgets.com) independently, instead attaching some association between them. The ranking algorithms ... read more

How To Permanently Delete Your Facebook Account Deleting your Facebook will delete all of your account information and remove your ability to login to the service. Photos, friends, messages, status updates etc… According to Facebook, there is no way to restore your account and your data once it has ... read moreExplain the key principles of Risk management in business. Discuss why Risk Management is essential in any business.? Are you a visual, auditory, reading-writing, or tactile learner? All of us exhibit one or a combination of these learning... Is Your Social Media Ad Budget in the Right Hands? According to recent figures from eMarketer, by the time the year is out ... read more

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Source: Sub#Domains vs. subdirectories for #SEO: No #SERP benefits for sub#Domains anymore #

How Online Customer Reviews Help SEO and Drive Sales Growth

Small businesses have always lived and died by word of mouth. Even before the Internet, a business was in trouble if too many people said bad things about it.

Related: 8 Creative Ways to Rustle Up Online Reviews

Fast-forward to today, when any customer can say almost anything about your business, and all the world can read it. One negative review can cripple a new business. Even an established company has to be careful not to rack up too much negative feedback.

Turns out that online reviews are important.

However, maybe you're skeptical: Exactly how influential are customer reviews in the first place? you ask. Is anyone actually reading them? you wonder.

And what if online reviews are just being read by hipsters and millennials?

That's not the case, according to BrightLocal, which provides search marketing tools. In 2014 BrightLocal's annual Local Consumer Review Survey found that fully 88 percent of people surveyed said they consulted reviews either "occasionally" or "regularly":

OK, so plenty of people are reading online reviews. But your next question is, do they believe those reviews? And, are those messages actually influencing where people shop? Turns out, the answer to both questions is "yes."

What business you're in is key to the impact of reviews.

The BrightLocal survey also asked people which kinds of businesses they did Internet searches for. Here's what those survey respondents said:

The takeaway here is that if you've got a restaurant, plan on making online reviews a big part of your digital marketing. If you're a wedding shop owner or an accountant, you'll still want to make sure nobody says anything bad, but your business will not be quite so much at the mercy of reviewers.

Related: 5 Predictions About the Growing Power of Online Customer Reviews

Customer reviews don't influence just people.

Another factor about reviews is the influence they exert on where your business is listed in search engine results.

There are multiple sources for this finding, but let's start with the most authoritative research. Below is a chart of local search ranking Factors, published by Moz last year. It shows that at the time of the study, review signals ranked fifth among the most important search-engine ranking factors.

What's a review signal? you're asking. Good question. Review signals are different aspects of a company's review profile online and include:

1. Review quantity

The more reviews you have, the better. According to BrightLocal's survey, you need seven to 10 reviews before most people trust you.

2. Review velocity

How quickly reviews are posted for your business. Too fast, and you'll get dinged.

3. Review diversity

How many sites have reviews for your business

4. Quantity of third-party traditional reviews

How many reviews your business has on sites not owned by Google

5. Authority of third-party sites where reviews are present

Some customer review sites have greater authority with Google than others.

6. Overall velocity of reviews (native and third party)

How quickly your business is accruing reviews, both on Google properties (a.k.a. "native") and other review sites.

7. Volume of testimonials in review

This refers to the reviews used in microdata, also called "rich snippets." Here's where to see that:

8. Quantity of native Google Maps reviews with text

Google's reviews started out on Google Maps.

9. Diversity of third-party sites that have reviews

How many different customer review sites have reviews for your business?

10. Product or service keywords in reviews.

It helps to have keywords in reviews, but don't overdo them.

11. Quantity of authority reviewers

Some sites, like Yelp, give certain reviewers more influence than others. New reviewers on Yelp don't even get their reviews published until they've submitted five reviews. Getting a review on any site from an "authority reviewer" could help your search rankings.

And then there's the issue of negative customer reviews.

For a better understanding of how to handle negative customer reviews, take a look at this guide to small business reviews.

Get reviews on sites related to your industry.

Just as with links, Google wants your business to have customer reviews on sites related to your industry.

To find those related review sites:

1. Search for reviews for your business type or industry. 2. Read the resulting page of search results.

Here are Yelp, Angie's List, SureCritic. ConsumerReports.org and YellowPages.com. Local.com and Wow.com are found in the paid listings.

3. Learn how to find more review websites.

In the search listing, find the text in green. See the arrows at the end of those lines? It looks like the image below. Click it and you'll see two options:

Click "Similar." You'll see a new page of search listings. Typically, there are a few more related sites there. You can find even more if you look on the first page of results, under the map view, in the right column from the main Google results.

So, what do you think?

Given this research on how customer reviews can affect your search engine results, do you think it makes sense to invest more time in managing them? If you've already got a review program, leave a comment on whether you think it's helping your search engine rankings.

Related: When Customers Call Your Baby Ugly: Handling Negative Online Reviews

Source: How Online Customer Reviews Help SEO and Drive Sales Growth

Top 10 Tips for an #SEO Friendly #Website #

Top 10 Tips for an SEO Friendly Website SEO is a grey area. There is no sure-fire way to guarantee amazing organic results with one quick fix, but there are many components to making your website "SEO Friendly". Beth Rimmer presents her top 10 tips to maximise search results. There are many ... read more10 Sites for the Best Online Coupons Today, there are dozens of coupon sites where you can find printable coupons, coupon codes, online coupons and daily deals. Here's a list of 10 of the best to kick your savings ... a "Hacks" tab with reader-friendly tips on everything from couponing ... read more

10 Technical Factors of Website for Successful Online Business When, in recent days most of the folks can't take their next step without burrowing support from the internet, what is the best way to meet your ... to misspell along with good SEO increases the potential of your website to get a high place in search ... read more2015 NFL Betting Preview, Part 1: Top 10 degenerate tips for betting the NFL this season This is actually a pretty sound tip for DFS, and next week I'll present my top 10 tips for DFS for the upcoming NFL season ... When he turned 18, he played online poker regularly on U.S.-friendly sites until Black Friday in April 2011. read more10 Smart Ways to Earn or Build Backlinks to Your Website "Backlinks," meaning sites ... SEO. Now, needless to say, quality backlinks are hard to get, but they shouldn't be. In fact there are smart ways to build or earn backlinks, to get authoritative websites to link to your online business. Here are ten ... read more5 Tests You Should Run on Your Website Since getting Google's "Mobile-Friendly" label as well as appease their SEO ... of site and industry? The answer is a Term Frequency and Inverse Document Frequency (TF-IDF) Test. Though website owners don't know certain pages made it to the top 10, they ... read more10 SEO factors that hurt your search rankings in 2015 (& 3 things that still help) The report drew on responses from over 150 marketing professionals who work in SEO to find out which practices move the needle for search results. While some of the tried-and-true best practices continue to have an impact on websites' success ... read moreSMB Mobile Websites Saw 11 Percent Page View Gain After Mobile-Friendly Update There has been discussion and debate about whether and how much websites were affected by Google's Mobile-Friendly algorithm update. I wrote last week about a study that argued non-mobile-friendly sites were disappearing from the top positions in mobile ... read moreTop 10 Best Sport Headphones We've rounded up 10 great sport headphone options ... She's obsessed with finding the best deals, and firmly believes that paying full price is for suckers. She's also written for money-saving sites like DealNews and LivingSocial. read moreWill your dental practice's website survive Mobilegeddon? The top spot on a search page typically attracts 20% to 30% of a website's clicks, according to Adam Bunn, SEO director of digital marketing ... that your practice's website is mobile-friendly. Here are a few tips to make sure you survive Mobilegeddon ... read more

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Source: Top 10 Tips for an #SEO Friendly #Website #

Google Search Could Influence Election Results, According to Researchers

Google search has the power to rig the 2016 election, at least that's what researchers at the American Institute for Behavioral Research and Technology have come to believe.

According to their study, something called the Search Engine Manipulation Effect (SEME) has the ability to shift the opinions of undecided voters by 20% or more.

If Google's search algorithm started to surface more positive results than negative for a candidate, searchers could end up having a more positive opinion of that candidate.

This kind of influence could sway election results given that most presidential elections are won by small margins. That's a dangerous amount of power for one company to have, the researchers argue:

"Because SEME is virtually invisible as a form of social influence, because the effect is so large and because there are currently no specific regulations anywhere in the world that would prevent Google from using and abusing this technique, we believe SEME is a serious threat to the democratic system of government."

In response, Google stated:

"Providing relevant answers has been the cornerstone of Google's approach to search from the very beginning. It would undermine the people's trust in our results and company if we were to change course."

In other words whether or not Google has the power to influence election results is arguable, but even if it could the company wouldn't risk its reputation on it.

This study does leave you with something to consider. If Google's search results could influence a decision as important as who to vote for to lead your country, imagine the influence it has on whether or not someone buys your product or service.

Google yourself or your business and see what comes up. Is it positive? Negative? Would you "vote" for yourself after seeing what comes up in the search results?

Something worth considering after reading about that study.

Editorial Credit: Shutterstock

Source: Google Search Could Influence Election Results, According to Researchers

Why Ecommerce #Business Owners Should Learn #SEO #OTRAChicago

Why Ecommerce Business Owners Should Learn SEO Running a successful ecommerce store is a challenging task because there are too many competitors in the market. Everyone is vying for customers' attention, but only a few are truly making profit. Some people think that SEO or search engine optimization ... read moreIgnite 2015 Conference Just a Month Away Three simple things — people, learning opportunities, and the motivation to take your ecommerce business to the next level — promise ... measure social media marketing success, and ecommerce SEO practitioner Jill Kocher will explain how to do proper ... read more

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topseos.com Names Leverage Marketing as the Ninth Top Search Engine Optimization Firm for August 2015

NAPLES, FL, Aug 23, 2015 (Marketwired via COMTEX) -- topseos.com has announced the rankings of the 100 best search engine optimization companies for August 2015. Leverage Marketing has been named the ninth best company due to their remarkable performance during the topseos.com in-depth evaluation process. The ratings are released each month to assist customers of internet marketing services in selecting reputable companies.

These firms are evaluated in order to decide which produce the best overall firms. This is accomplished through the use of a set of evaluation criteria consisting of five areas of evaluation used to measure and compare search engine optimization firms based on the most important aspects. The five areas of evaluation used during this process include keyword analysis, on page optimization, needs analysis, off page optimization, and reporting methods.

topseos.com is also active within various search engine marketing events and conferences. The independent research team often performs industry research to discover the most recent relevant news and information important to buyers and professionals. Often times agencies provide topseos.com with an inside look to new developments.

Leverage Marketing has been awarded the rank of ninth best search engine optimization service in the monthly rankings at topseos.com due to their exceptional customer service, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com suggests clients of search marketing solutions consider Leverage Marketing.

About Leverage Marketing

Leverage Marketing produces online marketing strategies with a refined proven process to meet the challenges and demands of their clients. Their services include their award-winning search engine optimization, pay per click management, local Search, and online reputation management. Leverage Marketing also produces other solutions and creates custom marketing solutions for businesses based on their needs and requirements.

About topseos.com

topseos.com is an established independent research firm focusing on the analysis and recommendations of online marketing companies all around the world. The recommendations are created by the independent research team each month to highlight the top search engine optimization companies based on their performance and their rating achieved through the proprietary analysis process.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

<strong>Contact Information </strong> Marc Stephens 800-874-2458 9045 Strada Stell Ct. Naples, FL 34109

SOURCE: topseos.com

(C) 2015 Marketwire L.P. All rights reserved.

Source: topseos.com Names Leverage Marketing as the Ninth Top Search Engine Optimization Firm for August 2015

Why Ecommerce #Business Owners Should Learn #SEO #

Why Ecommerce Business Owners Should Learn SEO Running a successful ecommerce store is a challenging task because there are too many competitors in the market. Everyone is vying for customers' attention, but only a few are truly making profit. Some people think that SEO or search engine optimization ... read moreIgnite 2015 Conference Just a Month Away Three simple things — people, learning opportunities, and the motivation to take your ecommerce business to the next level — promise ... measure social media marketing success, and ecommerce SEO practitioner Jill Kocher will explain how to do proper ... read more

Learn How to Spend Your Marketing Budget Wisely Using SEO This should not only answer the question of importance, but also show why, instead of being an afterthought, SEO should be at the forefront of your mind as a business owner and utilized as the starting point for a marketing program rather than a last resort. read moreWhy EMV Is A Big Deal For Small Business Coming off the Sage Summit in New Orleans at the end of July, where MPD CEO Karen Webster had the opportunity to talk to many small business owners about their views ... There's also of course the popularity of eCommerce. As businesses continue to ... read more10 Technical Factors of Website for Successful Online Business So a proper, simple, easy to spell domain name is needed for a good business. Domain names, which are difficult to misspell along with good SEO increases the potential ... If you are aiming for an e-commerce website, you can't choose funky images or ... read moreWhy SEO should top any ecommerce store owner's Christmas list For ecommerce owners ... SEO. The key to generating effective SEO-friendly content, which Google will reward with high search rankings, is to make the content unique and relevant. In the website content, the meta descriptions, page tags and titles should ... read moreCoulda, woulda, shoulda: Ditch conditional language for more persuasive writing Why is the second group a killer? Because the meekness of a few words will make short work of all the positioning and credibility that you've built. Consider the headline "3 key elements of business ... % more purchases for ecommerce company # ... read moreSEO Beginner's Guide: 5 Things Every Business Owner Should Know About Google We understand that busy CEOs and entrepreneurs can't possibly learn all there is to know about this internet gargantuan as quickly as they'd like, and your marketing team or SEO agency will ... If you're a business owner on the web and you're ... read moreTop 10 Open Source eCommerce Platforms One of the newer ecommerce platforms, Spree is based on Ruby on Rails. Its modular platform and small learning curve make it very easy to configure and upgrade its functionality. That's why it should come ... VirtueMart is SEO friendly, which could ... read moreAppliance Repair Business in The Woodlands, TX, Creates Mobile Web Site to Reach On-the-Go Customers Using other proven Internet marketing tactics such as search engine optimization ... they should see RPM Appliance among the top results listed. "Search engine prominence is key in helping people learn about local businesses," says Prospect Genius ... read more

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Google’s Search Market Share Down in Year-Over-Year Numbers

ComScore's latest search market share numbers are out, and the search giant Google is slightly less dominant than it was at this time last year.

While still holding on to a healthy 65% of the US search market, that's less than the 68.7% held by Google at this time last year. It amounts to a  5.6% decrease in year-over-year search market share.

Bing and Yahoo are both up 1% each in terms of search market share held in July 2015 compared to the previous month. They're holding on to 20.3% and 12.7% of the search market respectively.

When you take into account the amount of searches per month that are "powered by" Bing, such as those times when Yahoo returns Bing search results, Bing's share of the search market is closer to 31.5%.

Compared to this time last year, "powered by" Bing searches made up 27.5% of the US search market. That's a 14.5% increase in year-over-year search share.

According to the numbers, Bing is growing while Google is attracting fewer searches than it did at this time last year.

For a complete look at the search market share number for July 2015, see ComScore's full report.

Editorial Credit: l i g h t p o e t / Shutterstock.com

Source: Google's Search Market Share Down in Year-Over-Year Numbers

#SERP Optimization: How to Get a Green Checkmark in #Google #

SERP Optimization: How to Get a Green Checkmark in Google But Google ... optimize the SERP to get the clicks and make your brand stand out. If you have Norton or McAfee installed in your computer, have you ever seen buttons that look like this? The green OK is coming from your Norton software, and the green ... read moreInfographic: An Anatomy Of Google's Dynamic Search Results Page Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard ... the word "songs," such as "U2 songs" or "Green Day songs," and you'll get a list of related songs that, if you click on ... read more

How To Write Effective And Unique Articles That Are Optimized for the Search Engines In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). read more5 Tools You Need in Your SEO Tool Kit Whether you're an SEO professional or a business owner looking to better optimize your website for enhanced ... It will also tell you whether you may be failing Google's Mobile-Friendly Test and allows you to get results by clicking a specific link. read moreAdSense Scorecard: Good for You and Google, Too Get the +1 button So, if I want a perfect score, I need to add Google+ share buttons on all my sites. I use a social media widget that offers Google + as an option ... Google+ buttons just to make your check-mark turn green? You know you want to. read more13 Things You Didn't Know You Could Do With a Nest Thermostat When you finally decide to install a Nest thermostat ... you can use Google Now to control your Nest by preceding the command with the words, "OK Google". Once you're done, you'll see a green "Enabled" status with a check mark. read moreIntegrating SEO & PPC: 3 Areas to Explore Leverage PPC ad copies in organic snippet text to optimize ... get it. Because organic search has traditionally taken the lion's share of clicks on any given SERP (up to 80 percent, depending on the query and who's doing the talking), recent trends show ... read moreWhy Small Businesses Shouldn't Be Afraid of Google+ Local With Google Places coming out of its cocoon and transforming into the butterfly that is Google+ Local, many rightfully wonder what changes to the Local ranking algorithm may have occurred and what optimization ... preferring to get their hands dirty ... read moreMy Custom Gmail Setup — Making the Most of the Screen I make it a habit to archive my mail when I've processed it, to get it out of my way. The handy Gmail search and multiple inboxes let me keep important messages on the main screen. The folder list gives me access to Google Contacts and Tasks at the bottom. read moreSamsung Galaxy Note 2 Problems, Questions, Errors and Solutions [Part 41] You should also try to disable the Wi-Fi optimization feature of your phone if it is enabled ... Tap Select all to place a check mark alongside all currently displayed Contact entries. Tap Done and select a delivery method: Bluetooth to transmit the ... read more

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Source: #SERP Optimization: How to Get a Green Checkmark in #Google #