New #MarketingNerds Podcast: Why International Search & Design is Crucial For Your Online Presence

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Today on Marketing Nerds, SEJ Executive Editor Kelsey Jones sits down with Greig Holbrook, founder of Oban Digital, to talk about international search and online behavior of users from different countries.

Greig shares how US and UK perceive internationalization, and how businesses can tap into the global market.

In this podcast, they cover:

Why it's important to understand nuances in language for international search

The preferences of international Internet users with regards to navigation on web design that companies need to know

Whether there are differences people from certain countries feel about certain colors

How western businesses should deal with Yandex and Baidu

What to do if you want to expand your business' market internationally

To listen to Marketing Nerds with Greig Holbrook and Kelsey Jones:

Think you have what it takes to be a Marketing Nerd? If so, message Kelsey on Twitter, or email her at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!

Image Credits

Featured Image: Image by Paulo BobitaIn-post Photo: kbuconi/Shutterstock.com

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Source: New #MarketingNerds Podcast: Why International Search & Design is Crucial For Your Online Presence