Marketing professionals looking to further their careers today are required to develop a whole range of new skills within marketing planning and strategy. A common theme throughout is applying digital skills to the planning process.
In today's fast moving and ever changing business world, traditional marketing skills are vital, but with new technologies being developed and applied within the marketing function, marketers more than ever need to stay up to date with developments in digital technologies in order to stay ahead in a competitive labour market.
Adding to current career qualifications by undertaking accredited training programmes not only help marketing professionals enhance their CV, but enhance their knowledge of key concepts and help them in applying this knowledge to help their organisations grow. Not only that, gaining insight into new digital concepts within marketing, provides valuable knowledge and expertise that enhances an organisation's marketing strategies.
Digital Strategy is a well-documented and important develop within marketing strategy planning and it's now a key driver for business growth and a key element of the strategic planning process. Applying planning tools in a digital context supports an understanding of how digital disruptions like Big Data, Mobile and Social Media are affecting the marketing environment in general.
These disruptions however, are providing organisations with new opportunities to develop new products and services, penetrate new markets and use data to improve marketing effectiveness. Digital strategies also enable organisations to react with agility to ever-changing market and customer needs.
As well as considering emerging trends within their respective markets, marketers also need to understand the strategic implications of using digital marketing tools, like:
So… How do you take advantage of the opportunities digital marketing offers your business? How do you stay ahead of other marketing professionals that can develop innovative digital marketing strategies that make a difference to the bottom line?
A good starting point is to make sure you're equipped with the right skills and show your commitment to developing your competence to become a resourceful and modern marketing professional.
The City of Glasgow College will be running courses to help you hone the skills you require to stay competitive in the marketing profession. More specifically, help you hone the skills in the growing and ever-changing digital marketing arena. These courses will give you the opportunity to benefit from a wealth of knowledge and ensure that you're current qualifications remain up-to-date and relevant in an ever-changing and competitive labour market.
If you would like to understand and apply the key fundamentals of developing an effective digital marketing campaign and/or develop digital strategies that will support business growth, find out more about the Chartered Institute of Marketing's Digital Marketing or Digital Strategy courses.
These courses cover best practice and techniques including Search Engine Optimisation (SEO), Website Design, Analytics and Social Media, while also giving you the skills you need to achieve marketing effectiveness and success.
Stuart McDowell, Partnership Development & Academy Manager, City of Glasgow College
Tel: 0141 566 6222Email: Maime.hunter@cityofglasgowcollege.ac.ukWeb: www.cityofglasgowcollege.ac.ukTwitter: @CofGcollege
Source: Digital skills leading to marketing success
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