Kick off each Monday with the best news and ideas in social media.
Social media marketing is a fussy and ever-evolving beast. New platforms are continually arising, while others lose their luster and fade into obscurity.
In 2015, nowhere was that more evident than with Google+, which went from a "ghost town" to the announcement that the platform would be split, to a rebirth of sorts with a big redesign and a focus on Communities and Collections. What will the new Google+ mean for marketers, and should it even stay on our radar? Mark Traphagen's piece provided some insight into this as well as some predictions on where it's headed next.
Readers were also interested in understanding the key components that make up a successful social media marketing strategy. From increasing brand awareness to building social influence, readers were looking for ways to take their social media campaigns to the next level.
And of course, we can't ignore the social media behemoths, Facebook and Twitter. When Facebook updated its News Feed algorithm earlier this year, marketers were left wondering if it would hurt their reach. Jordan Kretchmer's piece addressed these concerns with some advice on how to switch up your Facebook strategy. Meanwhile, an exploration of Twitter Analytics also sparked interest among readers, along with an article that delved into the ins and outs of Twitter's Promoted Video ads.
Following are the top 10 Social Media Marketing columns published on Marketing Land in 2015.
Methodology: Columns published in 2015 are ranked in order of pageviews measured by Google Analytics. Data includes all columns published through November 30, 2015. Social data provided by SharedCount.
About The Author Desiree Everts DeNunzio is Associate Features Editor at Search Engine Land and Marketing Land and a longtime digital media editor and writer. Formerly, she was an associate editor at PBS MediaShift, where she contributed to Digital Content Next's Intelligence Report. She's also worked for CNET, GigaOm and Wired magazine. (Some images used under license from Shutterstock.com.)Source: From Likes To Tweets: Our Top Social Media Marketing Columns Of 2015
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