SearchCap: Google Penguin Delay, Search Channels & Google Map Maker

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google: New Penguin Algorithm Update Not Happening Until Next YearDec 3, 2015 by Barry Schwartz

Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.

Are Paid & Organic Distinct Channels? Not So Fast.Dec 3, 2015 by Andrew Goodman

Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way. To improve performance, he says, we must understand the greater picture.

5 Major Differences Between Google Map Maker & Google My Business GuidelinesDec 3, 2015 by Joy Hawkins

Columnist and local search expert Joy Hawkins outlines some differences between two of Google's local/maps services, discussing which might come in handy based on your situation.

aimClear's Psychographic Targeting for Political Advertising Agencies' WINSDec 3, 2015 by Sponsored Content: aimClear

  In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […]

Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & ParisDec 3, 2015 by Amy Gesenhues

Microsoft released this year's top Bing searches for celebrities, athletes, news stories and a number of other categories.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web:

Local & Maps

Link Building

SEO

Search Marketing

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Source: SearchCap: Google Penguin Delay, Search Channels & Google Map Maker