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Sunday, January 31, 2016
5 Effective Local #Marketing #Ideas for Small #Businesses
5 Effective Local Marketing Ideas for Small Businesses It's easy to get caught up in the latest and greatest marketing techniques as more and more come our way, but it's always important to take a step back and make sure that you have a good foundation in place and none of your previous tactics are slipping. read more5 Awesome Tips for Inbound Marketing for Digital Marketing 101 Our media company offers a range of news and lifestyle sites that inform and educate readers, but we're also in the business of ... and far more cost effective than a expiring ad unit — especially if your marketing budget is small," writes HubSpot. read more
Source: 5 Effective Local #Marketing #Ideas for Small #Businesses
Source: 5 Effective Local #Marketing #Ideas for Small #Businesses
topseos.com Publishes January 2016 Recommendations of One Hundred Best Search Engine Optimization Companies
NAPLES, FL - The independent authority on internet marketing, topseos.com, has named their rankings of the 100 top search engine optimization agencies in the search marketing industry for the month of January 2016. Each year thousands of search marketing agencies are put to the test by an independent research team dedicated to pinpointing noteworthy vendors. The rankings are partitioned based on the type of solution being provided.
The 100 top search engine optimization services for January 2016 are:
1. Foxtail Marketing
2. Prime Visibility
3. ThinkBIGsites.com
4. Bruce Clay
5. Straight North
6. EMarketing Concepts
7. Boostability
8. Pilot Fish
9. Leverage Marketing
10. OneIMS - Integrated Marketing Solutions
11. SEO Brand
12. Rocket 55
13. SearchPro Systems
14. 1st on the List
15. Optfirst
16. Peak Positions
17. Ignite Visibility
18. Ignite Digital
19. First Page SEO
20. 97th Floor
21. PageTraffic
22. Web Full Circle
23. The Creative Momentum
24. Ranking By SEO
25. 1st Search SEO
26. Conductor, Inc
27. 3Sixty Interactive
28. Prominere SEO Services
29. Jellyfish
30. Local Lighthouse
31. Market Appeal
32. MashPoint
33. 411 Locals
34. 540 SEO
35. Netsmartz
36. ProspectMX
37. Y3 (Year Three)
38. Softline Solutions
39. WebRanking
40. Pro Web Consulting SA
41. GlowHat
42. MediaWhiz
43. BrightEdge
44. WebFuel
45. IProspect
46. Capseo
47. Add3
48. OrangeSoda
49. Dragonfly SEO
50. Reprise Media
51. 1-Stop Translation
52. Dragonfly SEO
53. Design & Promote
54. Top Marketing Agency
55. Zenergy Works
56. ICrossing
57. Position Research
Source: topseos.com Publishes January 2016 Recommendations of One Hundred Best Search Engine Optimization Companies
Saturday, January 30, 2016
Search Update Impact On #SEO & Content Strategies: Staying Ahead With A Focus On Quality
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality | AutoTraffic
Source: Search Update Impact On #SEO & Content Strategies: Staying Ahead With A Focus On Quality
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topseos.com Declares Foxtail Marketing as the Best Search Engine Optimization Agency for January 2016
Source: topseos.com
January 29, 2016 03:00 ET
NAPLES, FL–(Marketwired – January 29, 2016) – topseos.com has announced the rankings of the 100 best search engine optimization firms for January 2016. Foxtail Marketing has been named the best firm due to their impressive performance during the topseos.com in-depth evaluation process. The rankings are released each month to assist buyers of search marketing services in selecting reputable firms.
The process for analyzing and ranking the top agencies offering search engine optimization solutions involves a thorough investigation of their primary strengths. The five areas of evaluation associated with successful search engine optimization campaigns include on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods. The results of this process are used to determine which companies to include within the recommendations each month. The recommendations are updated monthly to account for the latest developments within the industry.
The rankings are adjusted each month based on the assumption that the online marketing industry changes over time. Services are evaluated based on the newest trends and developments most important to customers. Often times the research team at topseos.com spends time connecting with clients of competing services for a more thorough look.
Foxtail Marketing has been investigated as a part of the meticulous analysis and has earned their position as the best search engine optimization company. Through strong client references and high scores in each of the five verticals of evaluation, Foxtail Marketing has passed each phase of the analysis process. Those searching for a solid company to assist them should consider Foxtail Marketing.
About topseos.com
topseos.com is an established independent research firm focusing on the evaluation and recommendations of internet marketing firms all around the world. The recommendations are produced by the independent research team each month to highlight the top search engine optimization firms based on their performance and their rating achieved through the proprietary evaluation process.
Those interested in applying for the rankings can visit:
http://www.topseos.com/apply-for-rankings-research/
INDUSTRY: Media and Entertainment – Information Services, Computers and Software – Internet, Professional Services – Advertising, PR and Marketing
You are receiving this email because you are subscribed to Marketwired's HOTW service using email address grant.marzowski@gmail.com.If you want to un-subscribe from HOTW, please click here.Source: topseos.com Declares Foxtail Marketing as the Best Search Engine Optimization Agency for January 2016
Friday, January 29, 2016
Brave River Solutions Offers Expanded Local #SEO Services
Brave River Solutions Offers Expanded Local SEO Services Brave River Solutions (BRS), a web design and Internet marketing firm located in Warwick, RI, has added-on to their existing Local SEO service package to better serve local businesses. BRS has offered search engine optimization (SEO) to their website ... read moreTop 100 Sports Road Trip Destinations in the United States More than 65,000 skiers are lifted up its two world-class slopes each hour, but Whistler Blackbomb, which also boasts 404 inches of snowfall per year, offers so ... Energy Solutions, an international nuclear waste services company headquartered in Salt ... read more
Source: Brave River Solutions Offers Expanded Local #SEO Services
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The 411 On Content Marketing
The white paper or webinar content described below has been produced by one of our sponsors.
In our consumer-empowered world, it's become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That's why smart content delivered in context will make you stand out in the crowd.
The Modern Marketing Essentials series from Oracle gives marketing leaders and practitioners the opportunity to supplement their existing marketing strategies with helpful insights. Check out this guide on content marketing and get:
Visit Digital Marketing Depot to download your copy.
About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. (Some images used under license from Shutterstock.com.)Source: The 411 On Content Marketing
Thursday, January 28, 2016
PPC and #SEO Integration
PPC and SEO Integration It is our mission to help our customers increase leads and sales by providing an integrated digital marketing service. For us, search engine optimisation (SEO) and PPC are different sides of the same coin. Our Digital Strategy Wheel approach ensures all ... read moreQuantum Solutions, a Leader in SEO and Website Design Continues to Expand Business web design and CRM integration. Quantum Solutions' experience and project focus includes: search engine optimization (SEO) on-page and off-page, pay per click (PPC) management including Google Adwords and Bing Ads platforms, web development, e-commerce ... read more
Source: PPC and #SEO Integration
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What Online Marketing in 2016 Looks Like
January 28, 2016 --
Source: What Online Marketing in 2016 Looks Like
Every company that has a website today must have an online marketing strategy and this strategy should always involve an SEO expert, or an SEO Consultant that can provide them with an SEO service.
The Search Engine Optimization (SEO) that I perform directs free traffic from the organic search results on Google, Bing and Yahoo to the correct pages on your website; pages that have a clear call to action resulting in an enquiry, a sale or repeat business.
Eugene Dunkley the founder of eugenedunkley.com stated I strive to get every client on to page one of Google. The first place on Google where the potential customers go when theyre looking for information or wanting to shop online. Thats where I put my clients websites, on page one of Google.The ultimate goal of an SEO campaign is to get your website found on page one of Google for the terms that will increase your business exposure, grow your customer base and increase revenue.
As an experienced SEO Consultant, he understands all of the elements of Search Engine Marketing, which includes social media platforms, in which he can make work in your favour by increasing your brand awareness.
Working with Eugene as your SEO Consultant, youll be pleased to know that he holds the certification in Google AdWords and Google Analytics, has achieved hundreds of page one rankings for clients all around the globe.
Much like the universe, SEO contains a wealth of different thi ngs that ultimately work together to create this single entity. Its huge, and a lot of the time all everyone talks about is Google but have you thought about how visible your brand and where its potential market is with other search engines?
If you are ready to be found online then contact Eugene for SEO services http://eugenedunkley.comDistributed by Related Keyword
Media ContactCompany Name: Eugenedunkley.comContact Person: Eugene DunkleyEmail: media@eugenedunkley.comPhone: +44 7765 414 329Country: United StatesWebsite: http://eugenedunkley.com
Source:Copyright (c) AB Digital, Inc. All Rights Reserved
Source: What Online Marketing in 2016 Looks Like
Wednesday, January 27, 2016
Final Thoughts: Independent Publishers in a Modern, Optimized World
Final Thoughts: Independent Publishers in a Modern, Optimized World Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. When we presented our analysis of Search Engine Optimization (SEO) factors amongst independent book publishers more than 16 weeks ago, we began a journey ... read moreJonathan Blow: 'I want to make games for people who read Gravity's Rainbow' That rigorous perfectionism is apparent in the final product ... Photograph: Supplied It's doubtful, had Blow taken a publisher's money, that The Witness would have ever made it to the world in its present form. It's hard to imagine an investor ... read more
Source: Final Thoughts: Independent Publishers in a Modern, Optimized World
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Clayton SEO Company Launches New Website
January 27, 2016 --
Source: Clayton SEO Company Launches New Website
Search engine marketing is the best way to grow your business online today says claytonseo.com. All businesses need to have an effective online marketing plan in place. Without a proven marketing strategy you will lose potential business to your competitors.
Search engine Optimization is the single most important strategic tool a business can use when marketing itself online. Unfortunately, being essential means many service providers attempt to over-charge for the services.
Clayton SEOs selection of programs will provide companies and individuals with an array of online tools and solutions for customizable search engine optimization services for its customers. These marketing programs will be available exclusively through their website at http://www.claytonseo.comAt Clayton SEO the client always comes first and being result driven is their main focus. The process involves an in-depth analysis of best performing keywords in the search engines.
Things you need to consider when hiring a seo company Although this may sound too good to be true but it is probably true. You should always look for those companies that promise to offer you realistic results and those that dont use guarantees.
SEO is an ongoing process and not even some influential can offer you the guarantee of 100% result as the search algorithms are entirely under Googles control and change every few months. So, if you find the company representative offering you overnight rankings, it should raise an immediate red flag in your mind.
ClaytonSEO is owned and operated by J. Clayton, a Toronto SEO expert. ClaytonSEO employs the most advanced search engine optimization techniques that can transform a local business into a powerful tool for generating revenue, new sales leads, additional customers and a brand following like never before.
ClaytonSEO can help your Toronto online marketing efforts if you are starting your foray into we marketing or need that extra boost of seo and sem expertise to get your business website highly ranked and more visible online. We can help you thrive on the internet.
Distributed by Related KeywordMedia ContactCompany Name: Clayton SEOContact Person: Julian ClaytonEmail: jclayton@claytonseo.comPhone: 647 236 6971Country: United StatesWebsite: http://www.claytonseo.com
Source:Copyright (c) AB Digital, Inc. All Rights Reserved
Source: Clayton SEO Company Launches New Website
Tuesday, January 26, 2016
Search Update Impact On #SEO & Content Strategies: Staying Ahead With A Focus On Quality
Search Update Impact On SEO & Content Strategies: Staying Ahead With A Focus On Quality | AutoTraffic
Source: Search Update Impact On #SEO & Content Strategies: Staying Ahead With A Focus On Quality
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Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands
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Last week, I spoke at an offsite meeting of the global marketing team of a Fortune 50 company to recommend updates to their video marketing strategy for 2016. Now, I understand that YouTube changes at a rate of 33% a year, so I recognise that all marketers in the online video and internet marketing industries need to update their strategies each and every year. I have a not-so-secret formula for getting the complete story on a subject on a tight deadline.
Video marketing teams (Fortune 50 or otherwise) need to know how to update the video marketing strategy for their company or clients on the fly, and have the answers to the following types of questions:
You'll notice that the common thread running through all of these questions is mobile video. Part of this aimed at leveraging YouTube's top three priorities: mobile, mobile and mobile. But, this is also ends up leveraging the top priorities of Facebook, Instagram, Twitter, Vine, and Snapchat, too. And as video marketers know all too well, mobile video has dramatically changed the best practices and strategies that worked well just five years ago.
Who is Watching, and Engaging with Your Mobile Video Content?Although Fortune 50 companies can afford to advertise on television, their target viewers are watching as much video online as they're watching on TV. And, according Nielsen's analysis, which was commissioned by Google, 18-49 year-olds' time on YouTube jumped 44% last year due primarily to mobile viewership even as time in front of the TV declined.
However, as I mentioned just last week, consumer intent can help you reach more of your target audience than demographics alone – especially if consumers are mobile shoppers. For example, an analysis of mobile search and video behavior by Millward Brown Digital found that only 31% of mobile searchers for video games are men ages 18 to 34.
To make this point perfectly clear, the YouTube Advertisers channel has even created a video entitled, "What Do You Really Know About Gamers?"
But the video game market isn't the exception to the rule. A 2015 study by Google/Ipsos MediaCT found that 40% of baby product consumers actually live in homes without children! This is also true for 52% of baby product influencers. Who are these people? Well, they could be grandparents, cousins, friends, or co-workers. And their #1 way of finding out about these baby and children products is via a search engine – whether that's Google, or YouTube. In other words, search is social.
Back in 2013, YouTube introduced us to "Gen C," people who cared deeply about creation, curation, connection, and community. It was not an age group; it was an attitude and mindset defined by key characteristics. Although 65% were under 35, they spanned the generations. Gen C was a powerful and incredibly motivated group of consumers. They were empowered by technology and driven by community. They created videos, posted reviews, shared links, engaged on social media and were active on YouTube – all in an effort to feed their hunger for information and satisfy their need to feel connected.
Gen C was always connected. Their smartphone consumption of YouTube content was on the rise, with YouTube views on smartphones growing twice as fast as views on PCs. When brands found the right way to engage them, they could become the biggest spenders, the most vocal supporters, and the most influential opinion leaders. In short, they could become your best customers.
Unfortunately, YouTube hasn't conducted new research on Gen C since 2014. Maybe YouTube should. Maybe these are the people who discover, watch and share your mobile videos. Maybe these are the ones you're looking for.
What Types of Mobile Video Content is Watched and Shared?So, what types of mobile videos should video marketers make for this target audience? The answer is in the following Venn diagram courtesy of Google's BrandLab. The first circle represents what the brand's target audience really cares about, while the second represents what the brand stands for. The video marketers needs to determine what sets their brand apart, and where there brand sits against the competition.
For example, Johnson & Johnson Consumer incorporated a micro-moments strategy into consideration as it built its video content strateg. The brand has had success building content around teenage friendship, and found that teenage girls in particular, used YouTube for advice and tips about life. So, CLEAN & CLEAR built a channel focused on that demographic.
What Video Platforms are Being Used to Discover, Watch, and Share Mobile Videos?Even though YouTube should be the center of your target, it should not the circumference of your video marketing strategy. Yes, YouTube has over a billion users — almost one-third of all people on the Internet — and that audience will get larger now that Pakistan has lifted its ban.
But, more than 500 million people watch videos on Facebook daily. Yes, I know that the social networking site has 1.55 billion monthly active users. But, some of these use Facebook Lite, which doesn't offer data-intensive features like videos. And, other people who watch fewer videos on Facebook don't see them higher up in their News Feed. Nevertheless, the social networking site is now getting 8 billion daily video views. Yes, I know Facebook says you pay for a "view" when a video is displayed in a user's news feed for 3 seconds or more, even if the person doesn't actually click on the video to watch with the sound turned on. And, I know YouTube says you pay for a "view" when a viewer watches 30 seconds of your video – or the duration if it's shorter than 30 seconds – or engages with your video, whichever comes first. But even if 500 million people are scrolling past 8 billion videos a day, this is too big an opportunity to ignore.
Besides, a recent study by Nielsen Research found marketers using Facebook ads with TV ads saw higher reach, ad recall, brand linkage and likability.
And video marketers can't afford to ignore Instagram, which has grown into a community that's more than 400 million strong. We know that Instagrammers share 80 million photos per day, but we don't know how many videos are shared on Instagram. Still, this is another key segment that discovers, watches, and shares mobile videos.
Video marketers should also tap into Twitter's global audience of 320 million monthly active users, as well as the more than 200 million people who watch Vines every month. And Periscope was recently named App Store Best of 2015 by Apple. So, attention must be paid to these segments, too.
Now, YouTube, Facebook, Instagram, Twitter, and Vine are among the 3,000 websites blocked in mainland China. So, if video marketers need to reach that market, then they will need to use Youku Tudou, which became one of China's biggest video sites following the merger of Youku and Tudou in 2012. It has more than 500 million monthly active users, with 800 million daily video views.
The Importance of a Multi-platform Mobile Video Marketing StrategyThis is why brands and their agencies need to build a successful multi-platform video strategy in 2016. And that explains why Tubular Labs and Ogilvy partnered to create a report entitled, The Rise of Multi-Platform Video: Why Brands Need a Multi-Platform Video Strategy, to guide video marketing teams through YouTube, Facebook, Instagram, and Vine to illustrate how branded content works very differently on each of these video platforms. Video marketers should also think about the micro-moments that mobile video viewers might be experiencing.
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Source: Why a Mobile Video Marketing Strategy is Essential for Fortune 50 Brands
Monday, January 25, 2016
4 #SEO Tricks You Have Missed So Far
4 SEO Tricks You Have Missed So Far Charlie Brown has written 6 articles for PromotionWorld. View all articles by Charlie Brown... You must have read many blog posts claiming to share "unique" SEO tips and then when you go through them you only found the tips you know very well. read moreBest Fallout 4 Mods As we've moved away from the Fallout 4 release date, Bethesda's started to talk a little bit about its plans for Fallout 4 mods. We still don't have an ... our favorites so far. There are plenty more to come so keep checking back. You knew this ... read more
Source: 4 #SEO Tricks You Have Missed So Far
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13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares
Email marketing is one of the most affordable and effective ways to consistently engage customers and prospects. For every dollar spent on email marketing, brands generate nearly $41 in sales, which outperforms mobile marketing ($10.51 per dollar spent), social media ($12.71), display advertising ($19.72), and search engine marketing ($22.24).
But to ensure their message is read and distributed, brands need to focus on improving three important metrics: open rates, click-through rates, and forwards. Below, we define each metric, highlight its importance, and describe strategies to improve your current stats.
What Is an Open Rate? And How to Improve ItThe open rate is a percentage of the number of recipients who opened your email from a given list. It is also an indicator of how much your subscribers may actually care about the content you send them. To boost open rates, here are five tactics:
1. Resend unopened emailsIn an experiment, entrepreneur Neal Taparia found that he could increase his email reach by 54.7 per cent by resending the exact same email to recipients who had not yet opened his original message. Email marketing expert Noah Kagan modified Taparia's approach by changing his subject line and emailing recipients again one week later, increasing his opens by 30 per cent. While this strategy does not take each email's open rates into consideration, the results are what matter more. By resending the same email to subscribers who ignored your previous send, you get more people opening your emails without having to create an entirely new message.
2. Test delivery timesYour customers and prospects are busy people. To increase your open rate, marketing expert Lauren Hall-Stigerts recommends, "Land your email in your recipient's inbox when they're looking at it." Schedule your emails to deliver during times when subscribers actively check their inbox and when there may be less competition from other brands for reader mindshare. Ignore the studies that suggest 10:30 a.m. or 5 p.m. are the best times to send emails: Your readers likely follow a different schedule, so test different delivery times for your next few email sends, then select time slots that consistently lead to higher open rates.
3. Segment your listsYour subscribers fall into different categories, which means they all have different interests and needs. Ways to segment your subscribers include:
By segmenting your email lists, you increase the likelihood that the messages you send to recipients are interesting and relevant to them. In fact, research from MailChimp reveals that segmented campaigns have a 13.07 per cent higher open rate than non-segmented campaigns.
4. Cut out words that trigger spam filtersMore than 100 billion emails are flagged as spam every day. Because many unsolicited emails carry viruses or promote illicit activities, email programs automatically filter messages that appear to deceive and scam readers. One of the ways our inboxes do this is by checking for specific keywords that are typically associated with spam: Those include "big bucks," "earn per week," "free money," "MLM," "no credit check," and "winning." Avoid using common spam words that may trigger an email client's junk mail filter.
5. Create consistency and urgencyAs soon as you establish a set time to deliver your email each week or month, stick to that schedule so recipients know when to expect your message. Your most loyal recipients can budget time to read your newsletter. To create urgency, which encourages subscribers to open your email as soon as they see it, try different subject line formats.
An email click-through is recorded when the recipient clicks a link within the email. But email click-through rates (CTR) can be measured one of two ways. First is a simple formula: the number of people who clicked a link within the email divided by the total number of email recipients. Second is the number of people who clicked a link divided by the number of people who opened an email as part of a campaign. The latter is a more accurate measure of subscriber engagement. In most marketing campaigns, emails serve as a precursor for further information or materials. Senders typically include a call-to-action (CTA) in each email they want recipients to click. There are five strategies to increase your CTR.
1. Deliver one clear messageAvoid ambiguity in your email content and share one clear reason why subscribers should click your CTA or link. Content strategist Jamie Wedge advises, "Make sure that you give your email a purpose--and stick to it. Develop one clear message with a clear CTA and you'll be much more likely to engage with the reader and encourage click-throughs. Keep text to a minimum too because, let's face it, your customers haven't got time to be reading a mini essay when they receive an email from you!"
2. Make your emails mobile responsiveStudies show 65 per cent of all emails are first opened on mobile devices. And because mobile users are a fickle audience, you need to ensure your emails load quickly and are easy to read on smartphones and tablets. Otherwise, you risk recipients deleting your message because it is too frustrating to read; they may also archive it to read later, but forget about it entirely. Create emails that are mobile-friendly and remember to test them on different devices before you hit send.
3. Pique their interest"When you use an information gap to invoke the reader's sense of curiosity, you're more likely to increase your click through rate--simply because the reader wants that missing piece of information. The curiosity needs to be satisfied," says Aaron Beashel of Campaign Monitor. To improve your email CTR, Beashel adds, "Make [readers] feel like they're missing out on something valuable or interesting if they don't click through."
4. Insert a videoWhen the town of Enfield, CT added a video to their email blast, they experienced a 28 per cent increase in click-throughs. Research shows video email marketing is on the rise and has a 280 per cent higher rate of return than traditional emails. Insert a video to capture your audience's attention and motivate them to click.
5. Add multiple CTAsReference the link you want subscribers to click multiple times within your email to increase your CTR. In longer emails, multiple CTAs give readers the option to click-through at the beginning, middle, or end of your email--whenever they are convinced they want more information from you. When Strong Women Strong Girls, an organization that helps find women to mentor young girls, linked to their CTA twice in an email, they saw a 30 per cent lift in CTR. Buttons work, too. Gorilla Doctors, a veterinary organization, also saw their CTR grow 30 per cent when they added a "Click to Read More" button within their email template.
The Importance of Email Forwards and Ways to Encourage Recipients to Share Your MessageEven though emails are a fairly private way to communicate information, most brands appreciate when subscribers forward their emails to friends or share their email on social media. For Marketing Land, Tom Sather describes email forwards as "not only a good indicator of interest from your subscribers, but also their friends and family. Not to mention those recipients are more likely to open the email since it's being sent by someone they know." Email forwards and shares are one of the best ways to grow your audience because your subscribers help expand the reach of each of your marketing and sales messages. To prompt your audience to forward your email to a friend or share your email as a webpage, leverage these three tips.
1. Extend the offer to the recipient's networkSince emails feel private, some recipients may be hesitant to share your email with others. Therefore, invite them to forward your message to their family members, followers, and friends. If your email contains an exclusive discount or offer, give recipients permission to share it with a handful of people they know. Borrow these lines to encourage people to share your email:
Some emails are standalone pieces of content that do not include a link for subscribers to click. In those instances, you may want to replace your standard CTA with a "Forward to a friend" prompt. For example, emails containing event information with an open invite should include a "Forward to a friend" CTA to increase the number of attendees.
3. Use custom social media linksA select group of marketers believe the practice of encouraging recipients to "Forward this email to a friend" is dead. To reach a bigger audience organically, they recommend including custom social sharing links in each email. These links allow recipients to seamlessly promote your message to their social networks.
Final ThoughtsLike any other marketing channel, email requires relentless optimization to improve customer engagement rates. Using industry averages, companies can benchmark how well their campaigns perform against their peers. But, ultimately, your goal should be to consistently outperform yourself. These tips will help your email campaigns get exposed to more people and exceed your goals.
This post originally appeared on the Salesforce Canada blog and is republished with permission.
*****Danny Wong is the co-founder of Blank Label, an award-winning luxury menswear company. He also leads marketing for Receiptful, a platform to supercharge all customer interactions for eCommerce stores, and Tenfold, a seamless click-to-dial solution for high-performance sales teams. To connect, tweet him @dannywong1190 or message him on LinkedIn. For more of his clips, visit his portfolio.
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Via Salesforce
Source: 13 Email Marketing Tips to Increase Open Rates, Click-Throughs, and Shares
Sunday, January 24, 2016
Final Thoughts: Independent Publishers in a Modern, Optimized World
Final Thoughts: Independent Publishers in a Modern, Optimized World Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. When we presented our analysis of Search Engine Optimization (SEO) factors amongst independent book publishers more than 16 weeks ago, we began a journey ... read moreIndependent publishers on the books they enjoyed and envied in 2015 I always love reading the Guardian's Publisher ... The Weightless World loved it. It's a fine, funny, engaging page-turner – but also one with real, forgive the pun, gravity. I loved it – and while it got a few good notices, I thought it deserved ... read more
Source: Final Thoughts: Independent Publishers in a Modern, Optimized World
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topseos.com Releases January 2016 Ratings of Thirty Top Search Engine Optimization Agencies in India
NAPLES, FL , Jan 24, 2016 (Marketwired via COMTEX) -- The independent authority on search marketing in India, topseos.com, has named their list of the best search engine optimization companies for January 2016. The rankings are revealed at the start of each month in order to account for the latest developments and achievements of the best performing search engine optimization companies. The independent research team at topseos.com examines and ranks the companies included in the analysis process each month in order to assist businesses in selecting their solution.
The topseos.com independent research team spends time analyzing search engine optimization services in India by taking a thorough look at key strengths and competitive advantages of contending search marketing services. The recommendations are created through the use of a set of evaluation areas. The five areas used to measure and compare services include keyword analysis, off page optimization, reporting methods, on page optimization, and needs analysis. Search marketing services are put to the test to ensure the best services are ranked to assist businesses in selecting the absolute best services to meet their specific needs.
The 30 best search engine optimization companies in India for January 2016 are:
1- SEO.IN
2- SEOValley Solutions Private Limited
3- PageTraffic
4- SeoTonic Web Solutions Private Ltd.
5- Outsource SEO
6- Ranking By SEO
7- Techmagnate
8- SEO Discovery
9- Greenlemon
10- SEOXperts India
11- Performetris
12- WebNet Creatives
13- Varshyl Tech
14- AES Technologies (India) Pvt. Ltd
15- a7technologies.com
16- Bruce Clay India
17- Niche For SEO
18- BrickSEO India
19- Cignus Web Services
20- VTech SEO India
21- AGT India
22- AdLift
23- SEO Peace
24- Profit By Search
25- SEO{UR}SITE
26- Palcom Web Pvt. Ltd.
27- AuroIN
28- e-Intelligence
29- 8webcom
30- Samyak Online Services Pvt. Ltd.
ABOUT topseos.com
topseos.com is a producer of online marketing information in India. The main ambition of topseos.com is to decide and proclaim those individuals or agencies providing top online marketing solutions available. Search engine optimization agencies are put through a meticulous evaluation to ensure the recommendations contain the absolute best agencies the online marketing industry has to offer.
Those interested in applying for the rankings can visit:
http://www.topseos.com/apply-for-rankings-research/
FOR FURTHER INFORMATION PLEASE CONTACT:
Contact Information Marc Stephens 800-874-2458 9045 Strada Stell Ct. Naples, FL 34109
SOURCE: topseos.com
� 2016 Marketwire L.P. All rights reserved.
Source: topseos.com Releases January 2016 Ratings of Thirty Top Search Engine Optimization Agencies in India
Saturday, January 23, 2016
A Six-Figure #Marketer Shares 3 #SEO Tips That Actually Work
A Six-Figure Marketer Shares 3 SEO Tips That Actually Work Tommy McDonald is not your usual SEO expert. He's known as the guy, who offers no-bullshit, straight-to-the point advice and gives brutally honest opinions to companies struggling to make their search marketing strategies. Though being a self-starter ... read moreNo One's Reading Your Blog, And Other Myths 3. Content doesn't get you found. If you're keeping keywords and search engine optimization (SEO) in mind it will ... For our keyword work we use HubSpot, an integrated marketing platform. If you're blogging on WordPress you can use the Yost plugin ... read more
Source: A Six-Figure #Marketer Shares 3 #SEO Tips That Actually Work
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Top Search Engine Optimization Services Rankings in Canada Revealed by topseos.com for January 2016
Top Search Engine Optimization Services Rankings in Canada Revealed by topseos.com for January 2016 
Source: Top Search Engine Optimization Services Rankings in Canada Revealed by topseos.com for January 2016
SOURCE: topseos.com
January 23, 2016 03:00 ET
NAPLES, FL--(Marketwired - January 23, 2016) - topseos.com has named the thirty best search engine optimization companies in Canada for the month of January 2016. The ratings consist of search engine marketing solution providers which have years of experience in providing exceptional solutions. The ratings are created through a rigorous evaluation process which involves the inspection and testing of top competing companies to uncover which are most effective at offering their solutions. While there are thousands of companies offering solutions the ratings are used to showcase the absolute best.
The 30 best search engine optimization companies in Canada for January 2016 are:
1) BlueHat Marketing
2) 1st on the List
3) Foxtail Marketing
4) Prime Visibility
5) First Page SEO
6) SitePosition
7) Ignite Digital
8) iProspect
9) 5 Shades Media
10) ThinkBIGsites.com
11) OneIMS - Integrated Marketing Solutions
12) Bruce Clay
13) Page Zero Media
14) Search Engine People
15) Alphasearch.ca
16) Guaranteed SEO
17) BubbleUP Marketing
18) Search Rank Professionals
19) SEOBiz Solutions
20) iProspect
21) NVI
22) CATALYST
23) iCrossing
24) Mediative
25) Searching Works
26) Beanstalk SEO
27) Nirvana Canada
28) StepForth
29) W3trends
30) Tas Technologies
Each month the top search engine optimization firms in Canada are put through an in-depth evaluation process in order to determine which firms produce the best services overall. The process involves an in-depth analysis of top performing companies in areas including keyword analysis, off page optimization, reporting methods, on page optimization, and needs analysis. Client evaluations of competing search engine optimization firms are contacted in order to obtain their unique inputs and suggestions on the firms they have used.
ABOUT topseos.com
topseos.com is a provider of online marketing research in Canada. The key ambition of topseos.com is to establish and disclose those individuals or services producing best online marketing solutions available. Search engine optimization services are put through a meticulous examination to ensure the rankings contain the absolute best services the online marketing industry has to offer.
Those interested in applying for the rankings can visit:
http://www.topseos.com/apply-for-rankings-research/
For a better experience using this site, please upgrade to a modern web browser.
Source: Top Search Engine Optimization Services Rankings in Canada Revealed by topseos.com for January 2016
Friday, January 22, 2016
Final Thoughts: Independent Publishers in a Modern, Optimized World
Final Thoughts: Independent Publishers in a Modern, Optimized World Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. When we presented our analysis of Search Engine Optimization (SEO) factors amongst independent book publishers more than 16 weeks ago, we began a journey ... read moreIndependent publishers on the books they enjoyed and envied in 2015 I always love reading the Guardian's Publisher ... The Weightless World loved it. It's a fine, funny, engaging page-turner – but also one with real, forgive the pun, gravity. I loved it – and while it got a few good notices, I thought it deserved ... read more
Source: Final Thoughts: Independent Publishers in a Modern, Optimized World
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Brave River Solutions Offers Expanded Local SEO Services
Rhode Island-based online marketing firm expands their search engine optimization service offerings.
Warwick, RI (PRWEB) January 22, 2016
Brave River Solutions (BRS), a web design and Internet marketing firm located in Warwick, RI, has added-on to their existing Local SEO service package to better serve local businesses. BRS has offered search engine optimization (SEO) to their website clients since the company's founding in 2000, and as a stand-alone service since 2008.
In recent years, with the growth of local search, Brave River has also offered local optimization as a compliment to their traditional SEO and SEO Jumpstart packages. Local SEO is the process of optimizing your website, and your off-site local directory listings, so that your business will appear higher in the local search rankings. It is estimated that one-third of all Internet searches are "local searches," or searches that are conducted by people seeking a local business or service provider. By optimizing a website for these types of searches specifically, businesses can increase their chances of being found by customers looking online.
"We've seen an growing demand for local SEO, especially with Google continuing to increase the weight of local factors in their ranking algorithms," said Brave River President, Ernie Gaines. Additionally, Google's many updates to the layout of the search engine results page (SERP) have, in recent years, begun to put an emphasis on the local or Map results. "To respond to these changes," continued Gaines, "we've expanded our local SEO services to include even more directory submissions and citation updates, in addition to our robust on-site local optimization." Brave River's local optimization packages can now be done in isolation of traditional SEO, or, for the best results, in combination with their traditional SEO offerings.
ABOUT BRAVE RIVER SOLUTIONS:
Located in Warwick, RI, Brave River Solutions is a leading provider of technology solutions, including search engine and online marketing. Since 2000, the experts at Brave River have partnered with their clients to create solutions that enhance productivity and efficiency, and improve ROI through state-of-the-art technology. To learn more about Brave River's technology services, please visit our website.
For the original version on PRWeb visit: http://www.prweb.com/releases/2016/01/prweb13179165.htm
Source: Brave River Solutions Offers Expanded Local SEO Services
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