#SERPs As One Of The Factors For Measuring The Success Of The #SEO Campaign In The Long Run

SERPs As One Of The Factors For Measuring The Success Of The SEO Campaign In The Long Run Page 1 Position 1 ranking on the search engines and Loads of target traffic with conversions taking place regularly. But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and off-page factors – and ... read moreGoogle Hummingbird & The Keyword: What You Need To Know To Stay Ahead And the answer is no — at least, not if they've been staying on the leading edge of SEO. Google's algorithm continues to be a complex mix of factors that ... Post-Hummingbird and post-secure search is all about measuring the content, not the keyword. read more

Google Ranking Factors: SEO Is Not Dead The search engines tend to give pages with longer, more in-depth content a higher placement on SERPs (note the length of this article). Long-format ... set of SEO ranking factors and efficiently implement changes. SEO should be considered one of the ... read moreOur Favorite Blog Posts & Articles for 2015 For so long, we have accepted that a position one ranking in Google will generate a 20-30% CTR. Why? Because that's what studies have shown. However, with all the changes in the SERPs (knowledge ... there are a number of factors that must be considered. read moreSERPs: The Benefits of Being No. 1 The benefits of ranking on the ... position No. 1 on the first SERP, low-volume, long-tail terms, generate better overall CTR on page one. Below, other findings from Optify's study, The Changing Face of SERPs: Organic Click Through Rate, based on analysis ... read moreHow to Measure the ROI of Social Media (No, it's Not Impossible!) Some say that measuring the ROI of social media ... the campaign, the medium, and the source of where the link originated from or was posted. The resulting URL is usually pretty long, but it can easily be shortened and shared across social media platforms ... read moreThe New SEO: Search Marketing Integration One key element in Google's Penguin update was the inclusion of an organization's brand reach as a factor in SERPs ... successful SMI campaign. Your ability to create compelling content will govern the success or failure of your SEO, social and marketing ... read more4 Keyword Research Mistakes That Can Sink Your SEO Campaign Keyword research is one of the cornerstones of any SEO campaign. The keywords your select will determine ... Thinking conversion rate is the best metric for measuring success. Lets say your company sells small business insurance. Small business insurance ... read moreWhy SEO Comes First For all their hard work, good intentions and passion, generally speaking they've all been a massive dud when it comes to one particular aspect of online marketing: search engine optimisation. It's not the fact that web designers tend to be bad at SEO ... read moreThe Lure of Black Hat SEO: Take A Walk On the Dark Side If Google just so happens to blacklist the site, no one is losing out ... Thinking like a black hat SEO, on the other hand, can result in some creative white hat tactics -- so long as you have the initial intent to end up with them despite how far down ... read more

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