SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords

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Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

FAQ: All About The Changes To Google's Ad Layout On Desktop Search ResultsFeb 22, 2016 by Ginny Marvin

A look at what is changing and what is not on Google desktop search results.

The State Of Cross-Channel Paid Search, Part 2: SEM & TVFeb 22, 2016 by Josh Dreller

In the second installment in a series on cross-channel marketing and search, columnist Josh Dreller explores the relationship between TV and SEM, discussing how these can be used in conjunction with one another to improve ROI.

Show Me The Money: Following The PPC Keywords That Make Dollars & SenseFeb 22, 2016 by Pauline Jakober

Structuring campaigns based on personas is effective, but what happens when keyword overlap dilutes your messaging? Columnist Pauline Jakober shares a case study showing how thoughtful reorganization based on money-making keywords can have a huge impact on revenue.

Get Your Local On At SMX West & Local Search Workshop In San JoseFeb 22, 2016 by Greg Sterling

Join the pre-conference workshop for a broader and deeper dive into local.

Study: How Much Of Your Content Marketing Is Effective?Feb 19, 2016 by Digital Marketing Depot

Brands are spending the time and money to publish more content, but that begs a crucial question: How effective is it? Contently partnered with Adweek and surveyed 745 marketers to find out. In this free report, "How Much of Your Content Marketing Is Effective?," Contently uses the results from their original study to investigate how […]

Confirmed: Google To Stop Showing Ads On Right Side Of Desktop Search Results WorldwideFeb 19, 2016 by Matt McGee

A long-running test is now rolling out for desktop queries: Google will no longer show ads to the right of its search results, with two exceptions.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web:

Industry

Local & Maps

Link Building

Searching

SEO

SEM / Paid Search

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Source: SearchCap: Google AdWords Major Change, Cross Channel Search & PPC Keywords