TRIBECA, N.Y., March 10, 2016 /PRNewswire-iReach/ -- fishbat is a leading social media agency which combines proven Internet marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
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Digital campaigns are extremely beneficial for your company when done correctly. As a marketing professional, it is important to learn how to successfully reach a large audience and earn the most engagement. fishbat's Anna Aloisio shares five ways to optimize your company's digital campaigns:
1. Target a more specific audience. Perhaps you aren't targeting the most specific audience possible. As a result, you may not be earning the desired amount of engagement. Advanced settings in ad platforms allow for optimal audience targeting. Try pinpointing a more distinct demographic, age group, or job title.
2. Increase your ad spend budget. If you're utilizing paid ads, consider increasing your budget. The more you're willing to spend, the wider audience you can reach and the better results you'll gain.
3. Incorporate SEO into your campaign. Optimize your digital campaign by incorporating elements of SEO. Include relevant keywords and links to build links back to your company website and increase traffic as a result.
4. Post your campaign across social media platforms. In order to promote exposure and reach as many people as possible, post your campaign across all of your social media profiles. Because every social network is different, you will need to alter your content to suit each specific platform. For example, although Facebook posts can be longer, your Twitter post must be less than 140 characters.
5. Add a human touch. Be careful of how your content sounds and reads to the viewer. Avoid sounding like a robot, and write how you would normally speak. By doing this, your audience can better understand and relate to your content. This will enhance the likelihood of participants and followers engaging with your campaign.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Morgan Mandriota, fishbat Media, 855-347-4228, morgan@fishbat.com
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SOURCE fishbat Media
Source: fishbat's Anna Aloisio Shares 5 Ways To Optimize Your Digital Campaigns
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