New report from the Local Search Association on SMB advertiser churn

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This report from the Local Search Association and Vendasta explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta.

The data come from more than 275,000 small business accounts, and Vendasta made its aggregate customer data available as a source for this report in an effort to help isolate and identify churn variables and potential triggers and causes.

Some of the findings are counterintuitive and may surprise you.  Visit Digital Marketing Depot to download "SMB Advertiser Churn: New Data For An Old Industry Problem".

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. (Some images used under license from Shutterstock.com.)
Source: New report from the Local Search Association on SMB advertiser churn