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Saturday, April 30, 2016
#SEO 2013 – #SEO Tips To Leave Out The Competition Behind
Seo 2013 – Seo Tips To Leave Out The Competition Behind There are wide and varied ways now in order to survive the competition in society online. If you own a business on the internet, you just to work with the effective and latest use of search engine optimization. Several benefits, including that nearly half ... read moreSEO For Shops: The 12 Tips Of Xmas From a local SEO perspective ... services out there to do this properly. I am also a big fan of pingdom.com, which can actively monitor your site at all times so you know about potential issues before they become problems. Here are the basic tips ... read more
Source: #SEO 2013 – #SEO Tips To Leave Out The Competition Behind
Source: #SEO 2013 – #SEO Tips To Leave Out The Competition Behind
Internet Marketing Company fishbat Lists The Top 4 Social Media Platforms All Yacht Transport Companies Should Utilize
Internet Marketing Company fishbat Lists The Top 4 Social Media Platforms All Yacht Transport Companies Should Utilize
TRIBECA, N.Y., April 29, 2016 /PRNewswire-iReach/ -- fishbat is a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness.
Photo - http://photos.prnewswire.com/prnh/20160429/361596
In the ever-changing world of social media, it's difficult for companies to know the best platforms to invest their time in. Although each brings its own marketing benefits to the table, some apps have more to offer for specific industries. Internet marketing company fishbat explores the top four social media platforms that yacht transport companies should utilize to increase brand exposure:
1. Facebook. Not only is Facebook the longest running and most popular of the selected social media sites, but it is the perfect platform for the boating industry. Share important company contact information, post upcoming sailing schedules, upload photos, and receive helpful feedback from clients all in one space.
2. Snapchat. An up-and-coming platform for major companies, Snapchat holds promise for boat shipping companies. Two examples of what you can add to your "snap story" are videos at boating events or photos of yachts your company is transporting. This is the ideal space to share the play-by-play of any boat shows or events that your company chooses to partake in with your fans and clients.
3. Twitter. All within a limit of 140 characters, Twitter enables your business to connect with customers, fans, and other brands through frequent updates and hashtag promotions. As the starter of the hashtag revolution, Twitter continues to remain the leader in the phenomenon. Use relevant hashtags in your posts to help potential clients find your posts (and services).
4. Instagram. Instagram is an app that is predominantly visual-based. Yacht transport companies can utilize this platform as a place to showcase boats, events, and even the inner workings of daily life at the company. Use hashtags on this app, as well, in order to reach potential fans and clients who will enjoy the content you share.
fishbat is a full-service online marketing company and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management, and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Morgan Mandriota, fishbat Media, 855-347-4228, morgan@fishbat.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat Media
Source: Internet Marketing Company fishbat Lists The Top 4 Social Media Platforms All Yacht Transport Companies Should Utilize
Pro #Rank Tracker Launches Innovative New Mobile #App Called My#Ranks
Pro Rank Tracker Launches Innovative New Mobile App Called MyRanks The New App Allows Pro Rank Tracker's Enterprise Users to More Easily Report to Their Clients with Details about their Rankings LOS ANGELES, CA / ACCESSWIRE / April 22, 2016 / Pro Rank Tracker, an authority in rank tracking, is pleased to announce the ... read morePro Rank Tracker Launches Innovative New Mobile App Called MyRanks The New App Allows Pro Rank Tracker's Enterprise Users to More Easily Report to Their Clients with Details about their Rankings LOS ANGELES, CA / ACCESSWIRE / April 22, 2016 / Pro Rank Tracker, an authority in rank tracking, is pleased to announce the ... read more
Source: Pro #Rank Tracker Launches Innovative New Mobile #App Called My#Ranks
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Friday, April 29, 2016
#Amazon Search Insights Can Help You Sell More
Amazon Search Insights Can Help You Sell More Amazon does well in online retail, but as previously noted in our discussion of Amazon Exclusives there are ways for individual sellers to thrive on Amazon's platform as well. Part of seller success starts with visibility in Amazon search results. read moreHow to win on Amazon: Tips for successful keyword strategies To win on Amazon, you need to have two things: a great product that actually sells and a well-optimized product page so consumers can find it ... conversions and search volume. Today, I want to share some high-level tips that will help you create winning ... read more
Source: #Amazon Search Insights Can Help You Sell More
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Is your brand prepared for voice search? 3 steps to get the conversation started
Get the best news in paid search marketing - published every week together with Search Engine Land.
Whether you work in SEO or PPC, you've likely noticed a new trend emerging in your search reports: a rise in longer-tail searches and question-based search phrases. The likely culprit? Voice input.
Voice search is easier than text input; we all know this. We can speak something much more naturally than we can type it. Most of us are looking for a fast fix or a way to make multi-tasking more efficient, and conversational user interfaces fit that bill perfectly.
Whether we want to ask Alexa to clarify a recipe while cooking, ask Siri for directions while driving or run quick searches during the commercial breaks when second-screening, we're all getting increasingly comfortable using voice search and digital personal assistants.
Take a look at the rapid adoption rates that Search Engine Land reported on back in December:
The vast majority of folks reported adopting conversational search just within the last several months, showing how dramatically it is growing.
Why does this matter?
There's an obstacle that brands face when adjusting to voice input for search. The obstacle is that we will turn this easy input into a complicated problem because we haven't adjusted for it.
Here are three simple steps you can take today to prepare.
[Read the full article on Search Engine Land.]
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.
About The Author Purna Virji is Senior Bing Ads Client Dev. & Training Specialist at Microsoft. For well over a decade, Purna has been living, breathing and dreaming PPC, SEO, analytics and content strategy. Her devotion to all things digital marketing has seen her regularly write for industry publications and speak at conferences across the globe such as SMX Advanced and MozCon. An award-winning former journalist, Purna was the CEO of Purview Marketing prior to joining the Bing Ads team. Say hello @purnavirji. (Some images used under license from Shutterstock.com.)Source: Is your brand prepared for voice search? 3 steps to get the conversation started
Pro #Rank Tracker Launches Innovative New Mobile #App Called My#Ranks
Pro Rank Tracker Launches Innovative New Mobile App Called MyRanks The New App Allows Pro Rank Tracker's Enterprise Users to More Easily Report to Their Clients with Details about their Rankings LOS ANGELES, CA / ACCESSWIRE / April 22, 2016 / Pro Rank Tracker, an authority in rank tracking, is pleased to announce the ... read morePro Rank Tracker Launches Innovative New Mobile App Called MyRanks The New App Allows Pro Rank Tracker's Enterprise Users to More Easily Report to Their Clients with Details about their Rankings LOS ANGELES, CA / ACCESSWIRE / April 22, 2016 / Pro Rank Tracker, an authority in rank tracking, is pleased to announce the ... read more
Source: Pro #Rank Tracker Launches Innovative New Mobile #App Called My#Ranks
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Chinese search engine Baidu takes on Google, aims for driverless car production by 2020
Chinese search engine giant Baidu is planning to produce driverless cars by 2020, its chief executive said, as the company reported revenue climbed sharply in the first quarter.
Read more: Google, Ford, Uber in tie-up to boost self-driving cars
Income for the three months ending in March reached $2.45 billion (15.82 billion yuan), up 31.2 percent from the same period a year earlier, according to a statement released Thursday, as ads flowed into its search engine.
"We had a terrific start to 2016," Baidu chief executive Robin Li said during a conference call. "This quarter we made notable progress in executing our mission in connecting users with information and services."
But net profit slid 18.9 percent year-on-year to $308.1 million for the quarter, the statement said, as the firm seeks to diversify its business beyond online search.
Baidu, often referred to as China's version of Google, is investing heavily in services ranging from online payments to online-to-offline transactions, such as food delivery.
Like Google, the Chinese company is spending on research and development to put a driverless car on the road.
"We believe that the automobile is the next major computing platform," Li told analysts during the call.
"We're on track now to deploy autonomous vehicles powered by Baidu technology in 2018 with production at scale by 2020."
Baidu shares rose more than four percent to $194.99 in after-market trades on the Nasdaq exchange following release of the earnings figures.
"We are pleased to deliver very strong results for the first quarter, and our integrated online marketing and transaction services platform continued to exhibit strength and momentum," Baidu chief financial officer Jennifer Li said in the statement.
Baidu reported having 663 million monthly active users for March, a nine percent increase from the same month last year.
The company expects revenue in the second quarter to range from $3.12 billion to $3.19 billion in what could be an increase of more than 28 percent from the previous year.
Source: Chinese search engine Baidu takes on Google, aims for driverless car production by 2020
Thursday, April 28, 2016
#SEO Agency fishbat Reveals 3 Tips For Monitoring Your Company's Online Reputation
SEO Agency fishbat Reveals 3 Tips For Monitoring Your Company's Online Reputation While getting people talking about your business can be an excellent method of brand exposure, negative feedback can be detrimental to your reputation and even reduce your rankings on social media, review sites, and search engine results pages (SERPs). read morefishbat Reveals 3 Tips To Maintain A Positive Online Reputation For Your Boat Transport Company it's vital to monitor your online reputation in order to promote a positive brand image. fishbat reveals three tips to encourage a positive online reputation for your boat transport company: 1. Focus on the customers. Since they are the reason your company ... read more
Source: #SEO Agency fishbat Reveals 3 Tips For Monitoring Your Company's Online Reputation
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5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
Everyone is talking about how content is king and how one needs to produce a lot of it to succeed online. But not many businesses actually see real results from their content efforts.
The majority of online businesses invest in content marketing simply because their competitors do so or because they have been told they need to. Content marketing often lacks a plan, or any type of a strategy behind it.
Related: 7 Inconvenient Truths About Content Marketing
If you are one of those business owners who cannot tell whether their content marketing efforts are justified in any way or whether the content they publish makes any impact, here are 5 tips to finally see your content working.
1. Optimize for leads.Blogs and articles may not sell that way. But direct sales are not a good way to measure content success anyway. Content builds trust and loyalty. Content is right on top of your conversion channel drawing people in. So build some secondary calls-to-actions, beyond your regular "buy now" button. Turn lurkers into repeat visitors and ultimately buying by converting visitors into subscribers.
Did you know that email is still the most effective form of marketing there is? Not just for big companies, but for small businesses as well. You get direct access to the email inbox that many people check every since day.
You can write once a week and end up with massive results. Plus an email subscriber is a regular audience member. Not just a one time visitor. Buzzfeed is one of the most popular websites ever created. Their emails have a high open rate, and in 2013 it raised their traffic by 700%!
Really start pushing that email newsletter box. Put in calls to action, give some kind of incentive, if possible. Exclusive content is a great way to do it. Make an ebook, offer it for free if they sign up for the newsletter. Or if you happen to sell a product of some kind, give a discount code or an email address. Here are a few ways to optimize for leads and start building up that list.
Related: 7 Ways to Improve Your Content Marketing Strategy
2. Optimize for search enginesWhile there are other sources of traffic and it's never a good idea to depend on one of them, search engine traffic remains the major point of success for most businesses marketing online.
Google traffic is highly-targeted and hence converts very well. Moreover, once it starts coming, it will go on for a while (unless you get heavily outranked by a competitor or hit a filter).
That being said, one of the must-take steps here is to have your content diagnosed and optimized by a reputable search engine marketing company. A good search diagnostics includes indepth keyword research (which will also give you more content ideas), optimization recommendations, usability fixes and more.
Small businesses that cannot afford an ongoing search engine optimization report, can use tools like BlueJay offering a on-demand pay-as-you go report which looks good. Another option is to handle the search engine optimization campaign in-house.
3. Target social media shares.Social media is another solid source of free traffic business can tap into, provided they understand how do it right. Creating sharable content is a tricky thing and can require a lot of effort. BuzzSumo is a good social media analytics solution allowing you to monitor what goes hot in your industry.
If you want something that shares well every time, you should focus on two specific mediums. The first is the big one, and that is infographics. Of all forms of visual media, these seem to do the best across all basic social networks: Facebook, Twitter, Google Plus, Instagram, Pinterest, etc. Not surprising when you consider that they are optimized to the method where we learn the best. It uses text and visuals to present information in an educational way, one that sticks.
The second is any kind of graphic quote. For some reason, these little visuals are very popular with influencers in particular. They get shared all the time, the more famous the quote the better. I saw an influencer in the fitness niche get thousands of shares on an inspirational graphic that probably took them all of five seconds to make using a generator: TrySpruce is the fastest ways to create visual quotes.
Using platforms that bring your content in front of active social media influencers is an effective way to get it shared. Viral Content Buzz is a free tool that does just that. Also, this guide gives a pretty comprehensive overview of various ways to get your content shared.
Related: The 5 Ultimate Content-Marketing Tools
4. Connect with a causeWhen Boxed Water wanted to increase awareness of their non-profit mission The Retree Project, they reached out to several influencers for assistance. Instagram users Jaime King, Megan DeAngelis and Aidan Alexandr got on board, and helped spread the word.
In a month they saw a jump from next to no awareness to more than 2500 images circulating the social network with their campaigns hashtag. It also established a connection with these three influencers, and potentially connected them with others.
This success story is a great reminder about how a cause can bring you and influencers together. Consider contacting them about a campaign related to a cause, especially one they have shown some interest in. Or introduce them to an issue they may have never known.
There are companies that specialize in connecting a business to a cause for mutual benefits including charity, PR, awareness and more.
Related: Marketing With a Mission
5. Don't ignore the trend: videos!Online videos and video streaming cannot be ignored these days. You see videos everywhere and the trend shows no signs of fading out.
Video hosting sites are probably the most fascinating of all social networks these days. They are more than just a platforms, they are a community that is expanded across one end to the other. Unlike something like Facebook, which creates its own insular circles, site like YouTube gives you a platform which you can use to speak to the whole world without limiting yourself to a circle of people that chose to listen to you.
When someone begins making popular videos on one of those sites, it is common to connect with other influential video makers in the same genre. If you can wriggle into a niche yourself, you have plenty of opportunities to connect with other successful content creators already there.
VidRocket is one option here giving you an easy way to connect to Youtube influencers. There are certainly more platforms like that but this will give you an idea where to start.
Related: 3 Ways to Integrate Video Into Your Marketing Strategy
Content marketing strategy is tough: It involves a lot of experimenting and creativity. But don't let that stop you: Once you find a tactic that is really working, it will be a rewarding experience bringing you new marketing possibilities you would have never thought of otherwise.
Source: 5 Ways to Improve Your Content Marketing Results Without Breaking the Bank
How to achieve face-melting content marketing ROI
Jason Miller knows a thing or two about content. He's the Senior Content Marketing Manager at Linkedin, who presented a session titled "How to Achieve Face-Melting Content Marketing ROI" at ClickZ Live NY last week.
With that title, the session immediately piqued my interest and Jason did not disappoint.
In case you were wondering, face melting is:
"The condition in which, due to an extreme exposure to an event of epic awesomeness, horror or any other emotion on the more extreme end of the spectrum of emotions, one loses all perception of space and time including (but not limited to) a brief lapse in physical awareness. Such an emotional rush can even override Pain, which in some cases may be the cause of the rush."
Source: The Urban Dictionary
To put this in context, you don't need more content; you need more EPIC and AWESOME content – aka more relevant content.
According to Jason, in a recent survey, 44% of overall respondents say they would consider ending a brand relationship because of irrelevant promotions. An additional 22%, say they would definitely defect from the brand.
Developing relevant content doesn't need to be a difficult exercise. It doesn't require any special tools or secret sauce. It all begins with having empathy with your prospects and customers. The formula looks like this:
Useful x Enjoyable x Inspired = Innovative Content ~ Ann Handley
The process begins with the creation of a piece of "Big Rock Content" Not a 2,000 word evergreen piece, but something closer to a 50 or 100 page ebook. Something Awesome. Something Epic. Something like The Sophisticated Marketers Guide to LinkedIn
Big, thick, juicy content is the gift that keeps on giving. A single piece of Big Rock content can be repurposed to attract links, generate traffic and build brand awareness for a year or more. Jason suggests thinking of it as something akin to Leftover Turkey.
If distracted by the turkey, this may be a better visual for you:
Once your content is published, blast the news EVERYWHERE: Company pages, email, blog, sponsored updates, Display ads, SlideShare, PPC, Twitter, etc. Use turkey slices to fuel your content hubs.
ExecutionIt's easy to develop a set of goals, but a plan is specific, time phased and measurable. After determining what constitutes your Big Rock & turkey slices, Jason gave an example of a five week rollout
Sticking with his food analogy, Jason developed some Blogging Food Groups:
To be served up on the following schedule (with the associated time commitment)
Jason may like his food, but he really loves Kiss.
He used the band as an analogy of how digital marketing symmetry works:
In the case of the band:
The Takeaway
Big Rock content isn't something that would be nice to have. It's something that you need. As Hummingbird, RankBrain and other algorithms get better; you need to become a smarter marketer. Following this approach to content marketing is sure to give you an edge over most competitors.
To learn more about the changing face of digital marketing, come to our two-day Shift London event in May.
Chuck Price is the founder of Measurable SEO and contributor to Search Engine Watch.
Related readingJess Butcher, the director and co-founder of augmented reality app Blippar, is speaking at our Shift London event in May, so to prepare for this occasion, we thought we'd get fully immersed in the world of AR.
Google's official slogan is "Don't Be Evil", but it's long been rumoured that the company has a second, internal motto that they tend to keep under wraps: "You're either fast, or you're f***ed."
If you need some help figuring out how to invent new ways to create content for these pages, check out some of the ideas below.
We are experiencing an omnipresent visual domination lately and it's not expected to change any time soon. So what makes us love visual content?
Source: How to achieve face-melting content marketing ROI
Wednesday, April 27, 2016
Pro #Rank Tracker Launches Innovative New Mobile #App Called My#Ranks
Pro Rank Tracker Launches Innovative New Mobile App Called MyRanks The New App Allows Pro Rank Tracker's Enterprise Users to More Easily Report to Their Clients with Details about their Rankings LOS ANGELES, CA / ACCESSWIRE / April 22, 2016 / Pro Rank Tracker, an authority in rank tracking, is pleased to announce the ... read moreCan Big Data Fix Healthcare? - The Case Of Mobile Healthcare And Chronic Disease The Pregnancy Pro app offers an impressive set of capabilities including cycle tracking ... down" by resulting in the launch of a new industry which they dub "Scientific Wellness". They have created a spinout company called Arivale to pursue this line ... read more
Source: Pro #Rank Tracker Launches Innovative New Mobile #App Called My#Ranks
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Sharpen your SEO, SEM, and social media marketing skills with a SMX Advanced workshop
Get the best search news, tips and resources, delivered each day.
SMX Advanced offers you several digital marketing "master class" workshops to sharpen your skills on specific search marketing topics. Register for a pre-conference workshop today and get a full day of in-depth learnings in SEO, PPC, international search, in-house search or local search — all taught by real-life search marketing ninjas!
This year's topics include:
SEO Training
: Changing search ranking algorithms and the continued evolution of universal, personalized and semantic search will keep you on your toes and your ranking in flux. Renowned SEO veteran Bruce Clay provides an insider look into fundamental and advanced techniques that will help improve your site, rankings and visibility.
Advanced AdWords Training: Paid search optimization hasn't reached a stalemate! Boost your PPC campaigns with best practices and advanced strategies, taught by AdWords expert Brad Geddes. Learn all the latest strategies and concepts in keyword research, writing compelling ad copy, targeting methods and landing page testing to ensure your PPC campaigns are running efficiently.
International Search Summit (ISS): Broaden your international presence with tactics from a panel of global search experts. ISS, orchestrated by international SEO authority Andy Atkins-Krüger, is your place to obtain best practices for targeting multiple markets online and insights into specific key markets. You'll leave with actionable solutions that will improve your international performance and ROI.
In-house SEO Exchange
: Calling all in-house search marketers! This interactive workshop, led by top in-house SEO expert Jessica Bowman, is designed to address the unique needs and challenges in-house search marketers like you face. Get a personal view from enterprise-level SEOs on technical tricks, organizational management, reporting metrics and getting more from your SEO budget.
Local Search Advantage: Make it a point to be easily accessible to buyers when they're ready to purchase with local marketing! Local advertising and media veteran Greg Sterling will cover practical advice on mobile SEO and SEM, localizing social media, reputation management and multi-platform attribution.
All workshops will be held on Tuesday, June 21, at the Bell Harbor Convention Center the day before SMX Advanced kicks off.
But there's more! Make this an epic learning opportunity by signing up for Marketing Land's SocialPro Conference, to be held at the Bell Harbor Convention Center June 20–21. Take this once-a-year opportunity to learn advanced social media marketing tactics and strategies to boost your earned, owned and paid efforts.
Three ways to customize your experience and save big!
All Access Pass + Workshop: Add a workshop and pay only $2,795, a savings of $600 compared to on-site rates.
All Access Pass + SocialPro = the ultimate experience: Make it an all-inclusive package for just $2,880. You'll save over $700 off the on-site rate for SocialPro!
SMX Advanced has sold out every year, so don't delay. Register now!
— The SMX Advanced Conference Team
P.S. We're available to answer your questions! Email us at registration@searchmarketingexpo.com or call (877) 242-5242, Monday through Friday, 9 a.m. to 5 p.m. ET.
About The Author Search Engine Land is a daily publication and information site covering search engine industry news, plus SEO, PPC and search engine marketing tips, tactics and strategies. Special content features, site announcements and occasional sponsor messages are posted by Search Engine Land. (Some images used under license from Shutterstock.com.)Source: Sharpen your SEO, SEM, and social media marketing skills with a SMX Advanced workshop
#Amazon Search Insights Can Help You Sell More
Amazon Search Insights Can Help You Sell More Amazon does well in online retail, but as previously noted in our discussion of Amazon Exclusives there are ways for individual sellers to thrive on Amazon's platform as well. Part of seller success starts with visibility in Amazon search results. read moreHow Forbes Councils Can Help You Build a Strong Personal Brand Writing expert content isn't about selling — it's about educating and informing your audience over time. Sharing your insights ... you through how you currently position yourself online and the search engine friendliness of your content. They can ... read more
Source: #Amazon Search Insights Can Help You Sell More
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17 fascinating stats about beacons and location marketing
Today we embark on our fifth weekly #ClickZChat, where the good people of SEW and ClickZ take to Twitter to discuss with our expert friends and followers a particularly burning digital marketing related issue.
For this week's chat, we'll be talking about location marketing, NFC, beacons, and their usefulness for marketers, so please join us at 12pm EST (5pm UK) on Wednesday 27 April.
As preparation for the discussion, I've pulled together as many stats relating to beacons as I could possibly find, many of which should provide fuel for the conversation and maybe aid your own location marketing strategy.
1) The value of in-store retail sales influenced by beacon-triggered messages in the United States in 2015 and 2016 was $4.1 billion.
2) In 2016, an extraordinary $40 billion increase is estimated. Statista suggests that beacon messages will trigger retail sales worth $44.4 billion in the US.
3) Men are more likely than women to make a purchase based on personalized advertising they saw on an in-store beacon or display.
4) Among responding male internet users aged between 18 and 34 years, 91% said they were influenced by personalized in-store advertising. Female internet users influenced by in-store beacon tech amounted to 76%.
5) More than 42% of companies already have proximity marketing (such as beacons and geolocation) in place. 39% say they will implement it in the next three years. 18.6% say they have no plans for beacons.
6) The future plans for beacon technology integration is trailing in popularity behind online basket comparison (42%), in-store Wi-Fi (54.3%), scan-and-go (59.3%) in-store bookmarking (62.8%).
[Source: Statista]
7) 46% of retailers have launched beacon programs in 2015, up from 15% in 2014.
8) 71% retailers are able to track and understand customers' buying patterns using beacons.
9) 65% feel they are able to target customers down to the aisle level.
10) 59% feel customers are more engaged in the store.
11) 53% retailers feel they are able to create more relevant and compelling offers in the store.
12) 24% retailers saw an increase in sales.
13) 24% retailers saw an increase in offer redemption,
[Source: Retail Touchpoints and reported by Beaconstac]
14) 82% of customers make purchase decisions in-store. [Google]
15) By 2018, the beacon installed base will consist of 4.5 million active beacons overall, with 3.5 million of these in use by retailers.
16) Half of the top 100 retailers in the US tested beacons in 2014, this was expected to increase to one-third of their store locations by the end of 2015.
17) Globally, it's estimated that 570 million Android and Apple smartphones are compatible with Bluetooth low energy (BLE), the signal used by beacons to trigger smartphone apps. This is one-third of the smartphone installed base.
[Source: Business Insider]
Christopher Ratcliff is the editor of Search Engine Watch
Related readingWhat attributes make for a brilliant marketer?
Mobile devices are the new norm. We do everything on them from making dinner reservations, finding a date, managing our bank accounts, to hailing a ride. Mobile has changed the very foundation of how consumers communicate, connect, and discover online.
Mobile adaptive sites and mobile responsive sights are the same, and both are synonyms for mobile-friendly... right? Not quite. Here's a breakdown of the differences.
The dream of an ultimate personal assistant isn't a farfetched sci-fi fantasy like the interactive computing systems in Star Trek. It's technology available today already being applied to search engines.
Source: 17 fascinating stats about beacons and location marketing
Tuesday, April 26, 2016
Why #Keywords are still essential for your content strategy
Why keywords are still essential for your content strategy As the SEO game grows more complex, keywords are not the power players they once were. However, they are still integral for a winning strategy – you just need to play them correctly. Keywords used to be a top contributor to improving your SERP position ... read moreHow to Master Keyword Research, Production and Promotion for Your Content Marketing Campaign That's why, today, the best content marketing campaigns are keyword-driven. Here's an inside look at how it's done -- giving you a strategy ... to add to your content creation efforts. Audit your competitors. Another essential aspect of both ... read more
Source: Why #Keywords are still essential for your content strategy
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Taguchi & Accor Australia launch national marketing-automation rollout
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network.
The project will provide email marketing and automation capabilities, facilitated via centralised workflow and database management to Accor Hotels' head office marketing divisions, as well as its extensive national hotel network. The system was successfully piloted in collaboration with CRM and direct marketing specialists from fellow WPP AUNZ agency Ogilvy Australia during late 2015.
Digital media specialists from Neo@Ogilvy also worked on its search engine marketing to help drive bookings for hotels across Australia, as part of the collaborative approach. The national rollout is scheduled to commence in May 2016.
Dean Maidment, Managing Director of Taguchi Marketing, says, "We're delighted to partner with AccorHotels Australia on such an exciting and innovative project. The technical integration and strategic planning work that we jointly completed during the pilot phase in collaboration with Ogilvy, now enables us to implement a national roll out relatively quickly. The unique combination of our sophisticated digital marketing technology and extensive travel industry experience, positions us perfectly to partner with Accor Hotels in implementing what will be industry-leading database marketing programs."
Christopher Mills, Director of Digital Commerce for Accor Hotels Australia, says, "We're excited to be working with Taguchi Marketing on this innovative project, which will provide benefits for our guests, hotels and staff. The ability to communicate effectively with our guests is a key priority for Accor Hotels, and as a result of this partnership we have been able to improve the relevance and engagement in our marketing communication."
Taguchi Marketing and Ogilvy Australia are part of WPP AUNZ.
Source: Taguchi & Accor Australia launch national marketing-automation rollout
The blurred line between content #Marketing and #SEO
The blurred line between content marketing and SEO The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and content marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get ... read moreThe blurred line between content marketing and SEO The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get ... read more
Source: The blurred line between content #Marketing and #SEO
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Think Outside the Text: How to Diversify Content for Better Visibility
Content is king. The phrase is old, but it still captures the essence of online marketing. Many marketers still focus largely on text content when they see that phrase. In reality, visual content is much more effective and more easily shared. Image-based content such as infographics and video marketing stands out like a shining beacon as marketers enter 2016. Infographics allow customers to physically see the concept the written content is trying to convey. Not only is this helpful for visual learners, but it also makes your site more attractive.
Video marketing is the wave of the future - the length of time customers are keeping their attention on content is greatly increased by video content. Even simple additions to your website like enticing photos related to the content being discussed improves readability and will positively affect your SEO results.
You must be thinking that just when you've conquered the ins and outs of content writing for the web, internet users stick you with another lofty expectation. But have no fear; there are dozens of simple and affordable resources to help you develop high-quality video content, and there are several avenues to incorporate video marketing into almost any brand's marketing strategy.
Video content is the perfect way to entice new customers as well as to keep existing customers wanting more. Big companies like Twitter and Facebook turned to video marketing last year to increase their browsing times, and smaller businesses are quick to join the bandwagon. Solid video marketing content has been shown to increase a website's likelihood of being displayed on Google's first page.
Video content marketing is completely worth the investment, since more than 50% of marketing professionals believe video to be the type of content marketing with the best return on investment (ROI). Also, shoppers who view videos are nearly twice as likely to purchase the product compared to non-viewers.
Improvements to smartphones and increasing amounts of video content on the web have led to a drastic increase in mobile video views, and it doesn't seem to be dropping anytime soon. Predictions about mobile video watching in the future come to the common consensus that the numbers will continue to rise.
Why Is Video Content So Popular?Online video quickly became a means for people to satisfy their entertainment and information needs in one easy swipe. Furthermore, they aren't forced to read paragraphs of information to find the one thing they're trying to learn. Videos give information in a fun, entertaining way that makes absorbing information easier and more engaging for customers. Also, videos will continue to play while the user performs other tasks, like washing the dishes or writing notes. There's no need for the user to interrupt what they're doing to scroll through a text-based article, which promotes productivity and usability.
When it comes to the reach of content, video vastly outperforms its competitors. YouTube is the second-most visited website after Facebook, receiving more than one billion visitors every month. Adding video content to your website grants you access to this extremely large and globally spread customer base.
Your video doesn't have to be one of the greats that amass millions of views in a day – locals or current consumers might be the only ones to view your content, but that will be enough to set your website apart from those who only partake in written content, and word-of-mouth will increase for your website because of it.
Another bonus is that the odds of hurting your business are very slim with the use of video content. Unlike social media marketing, which can easily go awry if done badly, even bad video content attracts more views than no video content at all.
What's The Easiest Way To Create Gripping Video Content?Creating a video that is relevant to your marketing campaign, effective in capturing an audience, and successful in conveying your message isn't as easy as filming something and posting it on YouTube. In fact, it isn't always easy at all – creating video content that works is something that takes time, research, and practice. But the ROI makes it worth it. Here are a few tips:
Keep in mind there are other forms of video content, like newly popularized live streaming video app Periscope, which allows people to film something on their device and stream it live directly to the internet. While live streaming may not appeal to every business, the potential applications for instant marketing are limitless, and implementing preliminary plans to incorporate live-streamed events should be part of any forward-thinking marketing strategy.
Use Photos, Graphs, And Other Visual Aids For That Extra "Something"When an image is paired with written content compared to the content alone, the retention rate for the information is increased dramatically. Photos and illustrations break up large blocks of text, and encourage the reader to continue scrolling down instead of giving up after one glance. This explains the popularity of sites like Pinterest and Instagram, which function almost entirely through photos.
Another popular form of visual content marketing is the "Me" survey – surveys offering the user some kind of truth about themselves, accurate or not. Surveys like "Which Disney Character Are You?" attract people and collect more website hits than many other types of content strategies. A business could incorporate a similar survey on their website, attracting people with the idea they could confirm a secret hope or suspicion about themselves. Most people like to have attention focused on them. Surveys are the perfect way to achieve this while still increasing your website hits.
Memes are a good example of incredibly popular visual content. One genius decided to pair content with a related image and packaged them in an easy-to-share format, and boom – the meme was born. Content with relevant images gets 94 percent more views than content without relevant images. With staggering statistics like that, any marketing strategist would be wise to follow suit.
Overall, adding visual content to your marketing strategy will boost website views, increase SEO, get people talking, and hold customers' interest in an era offering them the most entertainment the world has ever seen. Keeping pace with evolving trends will provide your content marketing strategy with an edge, ensuring your company and brand image remain relevant in a constantly evolving marketplace. Stay ahead of the curve and prepare to ride the wave of visual content to the top of the charts.
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Source: Think Outside the Text: How to Diversify Content for Better Visibility
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