fishbat shares 10 Secrets to a Successful Facebook Contest

PATCHOGUE, N.Y., May 31, 2016 /PRNewswire-iReach/ -- fishbat is a leading internet marketing company, which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads and social media optimization (SMO) to help businesses increase profits and expand brand awareness.�

Facebook contests are a great way to increase your follower base, collect contact information and engage your target audience, but, if not planned properly it can fall flat, costing you time money and resources. In order to run a successful Facebook contest that delivers a strong return on investment, pay attention to these 10 secrets shared by Online Marketing Agency, fishbat which may just help you push your contests to the next level.

1.����� Make your contest mobile friendly. Most people access Facebook via mobile phones. Make sure your contest includes a mobile responsive smart URL.

2.����� Include a hashtag to extend your reach through multiple social networks. Social networking is like an enormous meet and greet. The more you put yourself out there, the more connections you will make. Gain as much visibility to your contest and brand as possible and let other people spread the word for you by ensuring presence on multiple networks.

3.����� Limit form fields to 3 most important pieces of information. Think of the three most important pieces of information that you need to focus on for your business, (i.e.: name, email address, street address) and keep your form fields limited to that. Having to fill out too much information often scares people away from entering. The more ease there is in entering the contest, the more people will enter, thus increasing your data base.

4.����� Track results prior to, during and after contest. This is important for gauging success and assisting in decision making for your next contest.

5.����� Make sure your title is attention grabbing. You will be competing with a lot of social network "noise". It is important to make sure your title stands out and grabs attention.� There could be two different titles announcing the same message and one could go practically unnoticed while another could attract hordes. Make sure your title supports your brand image, makes contest prize clear and sounds exciting to your audience.

6.����� Make sure your contest appeals to the lifestyle and interests of your target audience. You want qualified traffic visiting your site. Attract the right audience to increase conversion and drive brand recognition. Ensure that the offered prize ties into this image as well.

7.����� Post a picture of your prize. Pictures are a silent salesperson. Peak interest in your contest via a well placed photo of your prize.� This will serve as an attention grabber to your contest, particularly when you have ensured that it supports your brand and promotional mission.

8.����� Protect yourself. Clearly post your contest rules. Include specific details on how to enter the contest, how winner is chosen, and rules and regulations. You may even want to include that if fraud is suspected by anyone entering to win, that you reserve the right to pick another winner.

9.����� Contact existing customer base ahead of time. People are more prone to participate in a contest or any event where they feel there is already interest. It increases value perception and reinforces strength of brand.� Reach out to your existing customer base ahead of time to get a jump on entries. This will spark additional interest as well as stimulating use from your existing base. Your current followers will appreciate the service and will prompt more return traffic to your site.

10.� Obtain the proper software. �Software with built in verification features will not only ensure fairness for you and your consumers but will also assist in an easy and organized administrative system to run your contest successfully.

fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Ricardo Santiago, fishbat Media, 855-347-4228, ricardo@fishbat.com

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Source: fishbat shares 10 Secrets to a Successful Facebook Contest