Smart #SEO #Hosting Launches IPv6 #SEO #Hosting in Private Beta

Smart SEO Hosting Launches IPv6 SEO Hosting in Private Beta In order to provide IPv6 to all its clients base, Smart SEO Hosting has launched IPV6 web hosting in private beta San Jose, CA -- (SBWIRE) -- 06/28/2016 -- Smart SEO Hosting, the 2014 and 2015 recipient of WebHost Truth's Most Innovative SEO Agency Award ... read moreCodero Hosting Launches Proactive Managed Hosting Service private or public cloud, dedicated services, networks devices, and more. According to Codero, customers have been using Proactive Managed Hosting in beta for nearly six months. So far, feedback has been positive as customers report significant savings. read more

SecondStep : SEO Audit, Task & Workflow Solution Launches in Private Beta Today is the huge day for BlueGlass as we are officially launching our private beta of SecondStep ... SecondStep is revolutionary in the SEO field as it is an all emcompassing SEO auditing, tasking and workflow solution designed to bring scalability ... read more"Medium's team did everything": How 5 publishers transitioned their sites to Medium Otherwise, Medium is covering all migration, development, and hosting costs for the publishers it accepts into its beta program, and is at least in ... How would [the move] affect SEO? What are the traffic effects, and how is historical content treated? read moreClicker launches for all--watch it The site has been in private beta for a few months; it is scheduled to go live Thursday ... The challenge for Clicker is to get viewers to know about it. A strong SEO effort will be applied to get Google searchers to the site when they're looking for ... read moreSyndicaster Beta Launches Conference Videos Instantly A new version of Critical Media's Syndicaster launches in beta today at OnMedia NYC 2010 ... When you publish your clip, it gets posted to your own site, as well as to any video hosting sites (like YouTube) that you select. You can choose to embargo ... read moreHuddler Launches White-Label Platform To Revamp Online Forums Huddler's technology adds product reviews, image hosting, wiki functionality ... Over the past year, Huddler has been in private beta, with 24 publishers using the startup's technology including, EpicSki, ChefTalk, DenimBlog, and Head-Fi. read moreMonsanto Stunned – California Confirms 'Roundup' Will Be Labeled "Cancer Causing" Under the Safe Drinking Water and Toxic Enforcement Act of 1986 — usually referred to as Proposition 65, its original name — chemicals that cause cancer, birth defects, or other reproductive harm are required to be listed and published by the state ... read moreA comprehensive list of Firefox privacy and security settings Mozilla Firefox is without doubt the web browser that gives the most control to users in regards to privacy and security. Firefox users find some of those options listed in the graphical user interface, but full control over the browser is only granted if ... read more

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The truth about #SEO and ‘free’ #Traffic from #Google

The truth about SEO and 'free' traffic from Google Totally valid, except that free traffic from Google isn't really "free". It comes at a price. I am also not referring to the price you pay for engaging a SEO agency. Assuming you are doing SEO in-house (which gives you more control over the quality ... read moreThe Simple Truth About SEO A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO ... repeat traffic, frequent mentions, and helpful content. Links still matter, with qualification. Google rose to prominence ... read more

Smart SEO Hosting Launches IPv6 SEO Hosting in Private Beta In order to provide IPv6 to all its clients base, Smart SEO Hosting has launched IPV6 web hosting in private beta San Jose, CA -- (SBWIRE) -- 06/28/2016 -- Smart SEO Hosting, the 2014 and 2015 recipient of WebHost ... that 90% of high traffic websites ... read moreThe Painful Truth About Hotel SEO (Part 2) This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best ... low Google PageSpeed Insights scores that can harm rankings. Sharing plug-ins can also leave a site vulnerable to spammy bot traffic, which ... read moreHow Google Won The PR Battle Over SEO, And Why That's A Good Thing It was difficult to determine which strategy to invest in, which SEO agencies had a proven track record (or were even telling the truth ... Google did have an obligation to warn webmasters if they were about to lose a significant amount of traffic, but ... read moreThe Inconvenient Truth About SEO Gaining organic inbound traffic is treated as an essential component of the online marketing mix. The SEO landscape has shifted over time. Google's Panda & Penguin updates made SEO professionals change their tactics and are going towards quality. read moreThe Truth About Author Websites Author websites don't often sell books, they don't often drive traffic to retailers ... Go where the people are. 2. SEO is benefitted more easily with social profiles and social content. Google yourself, and chances are Facebook, Twitter, Google ... read moreSEO & Google: The Ugly Truth Google Isn't Out to Get You Now, this one seems to be one of the largest heads on the many headed hydra of SEO paranoia. Time and time again ... Were you around when I was on about traffic loss and penalties? Most times there are simpler explanations ... read moreThe Truth About Internet Marketing (Part 1) Placing ads on Google ... of the traffic to your retail business? That might work, but probably not, and you won't know until you try. If it doesn't work, you'd better have deep pockets, or you might not survive to try again. The truth is that ... read more

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How are beacons going to affect search marketing?

Recently I've been reading a lot about the effects beacons and proximity marketing may have on search strategy.

(I actually work for a company that makes beacons and management software, so it's not just me being boring).

I've found little doubt that it will bring some very fundamental changes to the way we reach customers, and the type of targeting and data management we'll need to master in order to do things properly.

Although perhaps not in the way you might think…

Improving proximity results

Search Engine Watch has spoken about beacons a lot in the past, but just in case you need a refresher, a beacon is a tiny device that can transmit a signal to any Bluetooth device in range – phones, fitness bracelets, headphones, smartwatches etc.

Usually this happens through an app (although Google in particular are taking steps to remove this friction and enable direct device communication), and before the privacy police wade in, it's all completely opt-in.

It certainly has some obvious ramifications for local search.

In the past, we've largely been limited to areas defined by map coordinates for localisation. These are fine for locating buildings, but not so hot once people actually enter a space.

Beacons have a big advantage here because they get that location down to an area a couple of metres across, and they allow you to transmit and receive data in realtime. If I'm standing by the apples in your supermarket, you can fire me a coupon.

I'm using that example on purpose by the way, and I'll explain why in a moment.

Beacons don't need to be interruptive

For marketers, there seems to be an assumption that beacons are an interruptive marketing tool.

Retail couponing is the most obvious use-case after all, but just as early ecommerce sites learned, couponing is no way to build a successful business. And as the publishing industry is learning, interruptive marketing… just isn't very good really. People don't like it in most cases.

As I say though, this is only an assumption. The real value of beacons is actually almost the complete opposite of interruptive.

It is in contextual interactions, which usually rely on either an active request from a user, or passive scanning and data aggregation by the person deploying the beacons.

In other words, if I visit a museum, download it's app and enable push notifications while I'm there, then I'm actively searching for information abut my location.

If not, then I can still be monitored as an anonymous device that is moving around the museum. Once this data is collected, there is a lot of potential value. Maybe it's time to move that Rodin statue to a more prominent position (possibly next to the gift shop).

Search will need to become hyper-relevant in an open beacon marketplace

So what does this mean for search?

Currently, a lot of local search isn't that great. There are plenty of fine examples, but there is certainly an adoption curve, particularly for small businesses.

Do a quick search for something like 'Bike shop, Shrewsbury' and you can usually see which businesses have a lot of low-hanging SEO fruit that they just aren't optimising for.

This is a missed chance, but it is usually being missed because of a lack of familiarity and time. People who are busy running a hardware store don't often have time or money to really concentrate on good SEO.

As beacon deployment becomes more widespread (and it is going to be), this situation is going to change for the user on the ground. App networks and beacons deployed as general infrastructure in more locations mean that local optimisation is opened up to more players, with more resources. Why should our local bike store be wasting time optimising when Raleigh can be doing it for them?

Local SEO will begin to be a wider concern not for the locations themselves, but for the companies that sell through those locations. And those companies have the resources and processes available to start doing a really good job.

There is however, still a place for the location itself in all this, and that is in adding contextual value, which may not come from purely commercial campaigns.

Recently I visited Edgelands at the Barbican in London, where one of our clients has deployed beacons that guide visitors around the interesting (and slightly confusing) internal space.

The interesting thing here is that it occurs through sound, so that visitors are able to view their surroundings, rather than keeping their eyes glued to their phone screens. It adds context while keeping the visitor engaged with the physical space, rather than having the two vie for attention.

With the rise of experience stores, this is going to become a more important point of differentiation over the next few years. Customers won't want distracting alerts and pop-ups, they'll want something that provides a richer experience.

From the marketing side, providing these will become a way to deepen brand affinity as much as increase immediate sales.

Search is about to leave its silos behind

This makes location a strange, mixed bag for search. On one side, brands providing advertising through app networks and beacon fleets owned by third parties (in my opinion, telcos are currently best placed to handle and benefit from large scale deployment, as they already have large data networks and physical locations).

In many cases, this will be about hyper-localised PPC campaigns. On the other, locations providing realtime SEO, with a shifting set of keywords based on whatever is currently happening in-store (or in-museum, or in-restaurant for instance).

It means that we'll have to get better at aligning our data and working out which signals really matter, and we're going to need to get insanely good at management and targeting.

I hate to use this word, but search will need to become more holistic, and even more aligned with marketing. There's a huge opportunity here for search marketers, customer experience, data management and more.

Matt Owen is Head of Social at ClickZ

Related reading

The online marketing world can be somewhat of a wild west in many regards, with SEO at the center of the chaos.

What does link-building look like right now? What tactics work? Is it all abut quality content or do more shady tactics still get results?

I know. It's the 21st century equivalent of '8 minute abs'. But bear with me on this…

You're probably familiar with the Keyword Planner tool, which is one of the best sources we have to spot opportunities and make the business case for an investment into paid or organic search campaigns.

Source: How are beacons going to affect search marketing?

10 Crucial Elements of Good #SEO Copy for Today (and Tomorrow)

10 Crucial Elements of Good SEO Copy for Today (and Tomorrow) Today, SEO is more than just a group of methods used to attract search engines. Instead, it's dynamic, personal, and (if you ask me) exciting. While the "great" content of yesteryear involved stuffing web copy full of keyword and writing stiff ... read moreFive Local SEO Tips for Small Business Owners A lot of SEO-friendly Web design best-practices also apply to landing page optimization: Your pages should be responsive, especially for mobile users. Your copy should ... is also vitally important to your local rankings. The 2-10 categories you choose ... read more

10 tips for avoiding shady SEO providers Following are 10 red flags which signal that you may be dealing with a shady SEO provider ... Blogs are an important element, but they're just one piece of a much larger pie. Sure, your bounce rate can be a good engagement signal, but it shouldn ... read moreThe Fundamental Guide To SEO In 2016 To some extent, this is still true today ... Site-Wide SEO Ensuring each piece of content is properly optimized is key; however, without the proper site-wide elements in place, your on-page SEO won't do much good. This section will cover important ... read moreThe insider's guide to local SEO for real estate professionals Businesses with 10 or ... organic SEO to get into the top three locally. First, let's define SEO. SEO is the series of steps you take when building and maintaining your website that enable it to be found in search engines. With good content, copy and ... read more14 things you need to know about SEO friendly site design "SEO is optimizing for people who use search engines." Ultimately, the key to ranking well with search engines is "to provide the best content with a good user ... labels include such elements as HTML title tags, which are still important because they ... read moreTop 5 Ways Bleacher Report Rules the World! "Information has become more important ... SEO in mind. They were built when that was not even a factor." News sites were constructed to display stories. Bleacher Report is built to disperse them. Guzman rattles off the "best practices" technical elements ... read more9 SEO secrets every business should know It's hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and drive traffic. Long story short—it wasn't pretty, and Google didn't like it. Today, the 'secret ... read moreHow to Write Headlines Google Will Love & You and I Will Click, Read, and Share I feel more than annoyed by the supposed feel-good ... are super-important to our content. We know they're the first step. The job of the headline today is simply to get the reader to click open the article. So is the traditional helpful SEO-focused ... read moreReal people, real SEO: An interview with Jon Payne, CEO of Ephricon Web Marketing Today, "link building", for instance, is an important ... most SEO firms that fail to achieve good results fail not because they don't understand SEO, but rather because they don't give enough importance to the more business-like elements ... read more

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How To Use LinkedIn For Marketing

LinkedIn has changed a lot from being the niche business networking site that it was. While that's still its purpose, the site is now a lot more social, including features that will help you not just have a professional presence, but actively market your business.

Why Use LinkedIn For Marketing

First of all, consider the numbers:

According to Statista, LinkedIn has grown from an initial userbase of 37 million in 2009 to an estimated 433 million in the first quarter of this year.

LinkedIn reportedlygains two users every second and covers more than 200 countries and territories.

Monthly active user figures are 97 million.

LinkedIn ownslynda.comand SlideShareLinkedIn also owns two other important business related platforms: Lynda.com, an online training site, and Slideshare, itself a business information powerhouse.

Whatever your niche, LinkedIn is likely to let you connect with people who can help your business, and its social features make this process easy. Here's how you can use LinkedIn to market yourself effectively.

The Basics: Your Profile Headline

On LinkedIn, your profile is your basic - and best - marketing tool. Whatever else you do on LinkedIn, people who are interested will click through to your profile, so you have to make it good. And there's an added bonus: if you market your business on other portfolio or business related sites, linking those to LinkedIn can pre-populate your profiles there.

The bottom line? Don't skimp on filling in your profile. It's important to a professional image and a headline that grabs people. Research shows that this is the second thing people look at, after your image, and it will often determine whether they look any further.

On my profile, I combine keywords highlighting my main functions with a brief elevator pitch targeted at key clients. It's not mega-exciting, but it talks to my potential audience.

LinkedIn includes a tool (accessed via the edit link next to your headline) to help you compare your headline with those of others in your industry.

Executive recruiter Pete Leibman also recommends that you keep it simple, saying what you are, who you can help, how you can help them and why you are credible. Here are some creative examples of LinkedIn headlines to inspire you.

Add Your Summary

When you have added an image and summary, then:

Add a current and recent job.

Get recommendations from people you have worked with.

Add websites where people can find you (you can even include a call to action, as I've done on mine)

Next, create a summary that draws people in. This is not the summary you put on your resume; you have the chance to tell a compelling story, making it a great marketing tool. In the summary you can expand on the headline to make it even clearer what you do, who your ideal client is, what success you have had and what action you would like them to take next (another call to action). Remember that most people will only see the start of the summary at first, so you have to make it worth their while to keep reading.

I like Tim Nyugen's summary because it is short, clear and includes a snapshot into his personal life.

LinkedIn provides examples of best practice for writing summaries in this article.

Other Profile Features

Next, add your most recent relevant job roles to your profile, with a brief description. If you can, get recommendations for your work and add media that illustrates what you have done. Add publications, projects, volunteer roles, education, interests - whatever you think will make your profile more appealing to the people you want to reach. Where possible, use images to illustrate these -they will get more attention.

Turn on the endorsements feature too. While in my opinion, these aren't as good as recommendations (which people have to take time to write), they give people who see your profile a snapshot of your skills. There's something compelling about seeing that almost 100 people think you have a particular skill.

Finally, add your contacts either by finding them manually on LinkedIn or by importing them via email.

Beyond The Profile: 7 Marketing Tasks To Do On Linkedin Today

Once your profile is ready, it's time to make full use of LinkedIn. Here are 7things you can do to market yourself and your business on LinkedIn today.

1. Join A Group

Groups are a powerful LinkedIn feature which help you connect with your core audience. For marketing purposes, think about which groups include your most important customers. Groups are great because they allow you to interact with people beyond your immediate connections.

To find groups to connect with, use the search box at the top of your screen and type in your keywords. Use the filters on the left to find groups (though you can also use it to find companies and people you might want to connect with).

Criteria I look at when choosing groups include:

Are the people I want to talk to members of that group?

Are many of my contacts in the same profession in the group?

Is the group active?

How many members does it have? (I prefer medium-sized groups so there's a better chances of being able to connect).

Once you join a group, the normal rules of social media apply:

Share useful content (more of other people's than your own), making sure you add some context of your own

Start or participate in discussions, taking time to create thoughtful responses

The point is to get conversation going. I know this works, as I have had writing gigs and opportunities to participate in video interviews and content roundups as a direct result of participating in groups. And of course I have expanded my network of connections too.

2. Use InMail

InMail is a premium feature, which allows you to send messages to people you don't know. Even if you have a free account, you can send InMail messages to people who allow anyone to connect with them.

To use this effectively for marketing, use the search feature described above to segment and identify your target audience, draft your marketing message and send. As LinkedIn's own case studies show, brands have used InMail to improve conversion rates, get event signups, increase membership and more.

3. Publish Content

A while back, LinkedIn started allowing members to publish blog posts. If you use this feature, these show up near the top of your profile.

Options for publishing content include:

Creating fresh content, which is always a good idea.

Republishing or syndicating content you have published elsewhere, which is what many brands and influencers do.

Summarizing existing content and linking to the full version.

I've seen all of these techniques in use, and all of them seem to work. In many cases, your connections get a notification that you have published new content and you also have the option to share it again in a group. As with all content, you can share it on other social media. Blogging on LinkedIn has resulted in high conversions for some people, so it's worth a try if you're looking to market to a new audience. Check out this guide from OKDork to help you get more from LinkedIn publishing.

4. Create SlideShare Presentations

Used by 70 million professionals, Slideshare is the world's largest presentation sharing site, and it's owned by LinkedIn. Presentations are an excellent content marketing tool, allowing you to share insights and knowledge quickly and effectively. When you create them on Slideshare and connect Slideshare to your LinkedIn account, it takes a single click to publish your presentations to LinkedIn and get a wider audience for them.

5. Build A Company Or Showcase Page

Ever wished you could do something like your Facebook page on LinkedIn? You can, with a Company Page. A profile, banner and logo are enough to get you started, then you can share content and engage with followers. Company pages also allow you to use sponsored content - one of LinkedIn's advertising features - to put your content and page in front of your target audience. Showcase pages extend this by letting you focus on particular business areas and target your marketing even more.

6. Advertise On Linkedin

As with many social sites, advertising on LinkedIn will put your content in front of more of the right people. You can target your audience by country, job title, function, demographics and more, allowing detailed segmentation. You can also decide whether to use a text-based ad or a sponsored update (you'll have to have an existing update to sponsor). Decide on your budget and you're ready to go.

7. Check Analytics

If you're going to improve your marketing, you need to know what's working. LinkedIn makes data available for profiles, company pages and, of course, advertising. On your profile, you can see who's viewed your updates, how many people have viewed them and how you rank for profile views. For your page, you can track engagement, reach, and data about followers and visitors. You also get stats on the performance of sponsored updates, which can help you with future content targeting.

Using LinkedIn Beyond LinkedIn

When marketing my business, I also use LinkedIn to help me market my services via other platforms. For example, I:

Share original content published on LinkedIn on other social media sites or publish a plug for it on my business blog.

Use LinkedIn recommendations as testimonials where I need them.

Take screenshots of endorsements, positive comments or useful profile statistics and share them beyond LinkedIn

LinkedIn is a great all-round marketing tool. How are you using it?

Hand-Picked Related Articles:

* Adapted lead image: Public Domain, pixabay.com via getstencil.com

Source: How To Use LinkedIn For Marketing

4 #SEO Questions You Must Answer and Address Now

4 SEO Questions You Must Answer and Address Now Over the last 17 years, I've helped thousands of entrepreneurs and businesses generate more web traffic and sales through search engine optimization (SEO). As founder and former CEO of Pepperjam, which was sold to eBay in 2009, and current CEO of LSEO.com ... read moreThe definitive SEO audit part 2 of 3: Content and on-site So let's dive right in and answer ... SEO squared away and now the content taken care of, next month we'll discuss link building and with all three in place you're well on your way if not already there. I invite your comments and questions over ... read more

When You Dial 911 and Wall Street Answers Since the 2008 financial crisis, private equity firms have gone from managing $1 trillion to managing $4.3 trillion — more than ... TransCare sent sample questions and answers to managers, "to help you communicate" with frustrated employees. read moreMedia agencies need to start changing right now if they are to protect their money This is a big question and soon some media agencies will find the tough answer. These agencies took birth in 1995 to address audience fragmentation ... being launched and sustained only on digital. In 4-years, India will have 300 million consumers buying ... read moreWhy Your Blog is Failing to Reach 1,000 Pageviews Daily and 23 Ways to Fix It Your audience must trust you enough to enter their email address ... and put the top three questions you answer in the side menu. This will provide your audience with and easy path to the answers they need. This is also why SEO silos are so important. read moreCity Commission Candidates Answer Questions On Tribal Relations As is our tradition, The Countywide & Sun posed a set of questions ... you want to see done? AGEE: Like any city, Shawnee has more important needs than money to satisfy them, so they must be prioritized. Below are a few I believe it is most important to ... read more13 Tips for Choosing a Tool and Crafting Thoughtful, Insights-Driven Surveys "The intelligence of the researcher is now ... their answers logically. Brands not well-versed in market research should choose a vendor who can help with the scripting process and a scripting platform that's easy to use," said Petit. 4. Questions and ... read moreWhat the Brexit vote means for you: 8 key questions Back in the U.S., even average folks with a little money in a 401(k) may be looking for answers to questions ... To buy homes, people must feel confident about the future. WHAT INVESTMENTS ARE RISKY NOW? OR 'SAFER'? So-called "cyclical stocks ... read morePM Modi's exclusive interview with Times Now: Full transcript Slowly and steadily, an effort is on to address ... Rekha' is that you must act on 26/11. There's been no forward movement so far. The third thing is about forward movement on the Pathankot attack case. So what is the 'Lakshman Rekha' now and if Pakistan ... read moreOPM Hacking Victims Still in the Dark The first breach hit about 4.2 million people ... in-depth FAQ section of dozens of answers to common questions. So what should those who suspect they were victims but have not been officially notified because their address changed do? read more

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New Rules For Chinese Search Engines Revealed

Global Marketing News – 29th June 2016 New rules for Chinese search engines revealed

The Chinese internet regulator has introduced new rules governing how search engines must operate in the country.

The new rules state that search engines must provide "objective, fair and authoritative results", and that these organic results must not harm the interests of the public, legal organisations or the Chinese nation.

The rules also state that search engines must limit the number of ads that appear in the search engine results pages, and that these ads must be clearly labelled so that users can differentiate them from organic results.

The rules have been introduced due to persistent complaints of confusion between paid and organic results in China, as well as in response to a recent investigation into the main search engine Baidu, after the death of a user who found misleading medical information via the site.

The rules will apply to all search engines operating in China. The main Chinese search engines are Baidu, Haosou and Sogou.

EU-US Privacy Shield final amends agreed

Final changes to the EU-US Privacy Shield have been agreed upon by both sides.

The new system is set to replace the old Safe Harbour data sharing agreement between the United States and the EU, after it was ruled 'inadequate' by the European Court of Justice in 2013, following Edward Snowden revealing the details of the NSA's access to European citizens' data.

The EU-US Privacy Shield will do more to protect EU citizens' data from mass surveillance.

Under the agreement, the US government will need to create an ombudsman whose role it will be to deal with European complaints about US spying. In the interests of fairness and impartiality, this ombudsman will not be allowed to be from the national security services.

The US Office of the Director of National Intelligence will also need to provide a written promise that the US will not subject EU citizens' online data to mass surveillance.

There will also be restrictions on how much data the US will be able to gather in the first place. Under the new agreement, bulk data sharing will only be allowed in specific circumstances and this data will have to be in its most specific and targeted form.

Companies will also be required to delete data that is no longer needed.

The EU-US Privacy Shield will be subject to yearly reviews to make sure the system is working as it should be.

If all EU member states agree to this new pact, it is expected to take effect in July.

eBay teams up with MallForAfrica

eBay has teamed up with MallForAfrica to launch a website helping American eBay users to sell to African consumers.

The ebay.mallforafrica.com site will feature products posted on the American eBay site, with payment and logistics being handled by MallForAfrica.

The site will initially only target Nigeria, before being expanded to Kenya and Ghana later this year.

The African ecommerce market is growing rapidly and is expected to be worth over 75 billion US dollars by 2025, according to research by McKinsey Global Institute.

Online ad spending rises in the Middle East

And finally, ad spend is rising in the Middle East as internet penetration skyrockets in the region.

A study by Orient Planet Research predicts that spending on online ads in the Middle East will rise by 25% this year, and that the region will see rates of increase higher than the global average for the next 5 years.

A key factor driving this increase in online advertising is the region's rising internet penetration.

The study predicts that there will be 197 million internet users in the Middle East by 2017.

Webcertain's global marketing news bulletins are daily 5-minute videos, providing marketers with the latest international digital marketing news in an easy-to-digest format.

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Latest Posts

Gemma Houghton Marketing and Events Manager at Webcertain Gemma has been working in international search for 6 years and leads Webcertain's marketing team. As well as managing Webcertain's global online and offline marketing activities, she also organises and programs WebCertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing and contributes regularly to the Webcertain blog. She has also spoken at conferences such as SES and SasCon and writes regularly for State of Digital. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing and a BA Joint Honors Degree in French and German. Latest posts by Gemma Houghton (see all)

New Rules For Chinese Search Engines Revealed - June 29, 2016

JD buys Walmart's Chinese Online Store - June 24, 2016

Amazon Invests In Indian Ecommerce - June 21, 2016

Source: New Rules For Chinese Search Engines Revealed

#SEO: Its good and bad effects to your #Business

SEO for Etsy: three tips to improve your store's search visibility Your page title/store title should quickly summarize what your business does and its name ... A competitive space isn't a bad thing when you understand your audience and how to reach them. Maddie Silverstein is an SEO Analyst at DigitasLBi and a ... read moreHow to Recover From a Major Online Blunder Which means that, when you or your business is the unpleasant recipient of an online avalanche, getting good help and quick results can be its ... bad things that were said won't help. That approach just repeats the charges and is bad PR and bad SEO. read more

Donor-Advised Funds: The Good, The Bad And The Ugly People who worry about "dark money" have concerns about that, but there are also good reasons. One is so that the charity uses your ... to its 2015 Form 990, $4.6 billion came in and only $2.8 billion went out to actual charities. In business since ... read moreSEO: Its good and bad effects to your business When it comes to online exposure, entrepreneurs have one thing in mind and that is resorting to SEO. In fact, search engine optimization has become the most reputable digital marketing channels in our days. This promises higher conversion rates and the ... read moreWhen, Why and How to Hire a CFO. And Yes, You Can Afford It to manage your inventories better, and to separate good customers from bad customers. There are many hidden costs in doing business, such as the cost of maintaining a demanding client. Its margin on variable costs may be the same but because of the ... read moreNothing good about early menopause, young Indian women must put their health first Menopause in your 20s? It's very likely, if you are an Indian woman. That is the bad news. The good news is ... their time would not recognise any of its indicators. After a traditional disadvantage of good food served only to men till as recent as our ... read moreWhy bad ideas refuse to die Just as good consumer products succeed and bad ones fail, so in the marketplace of ideas the ... An example is the notorious efficient markets hypothesis, which holds, in its strongest form, that "financial markets are the best possible guide to the ... read moreJohn Hoffmire: The Amalfi Coast lemon: tasty and creating good jobs Even amidst a struggling European economy, the Aceto family has set out to spread its niche ... make sure your helmets fit correctly. My view: Taxpayers should call foul on sports-stadium subsidy handouts Sports-stadium welfare has a negative effect ... read moreTop picks for gluten-free flours + tips and tricks for how to use them Not because gluten is inherently a bad thing ... and gravies. A good source of fiber, black bean flour can be used as a base for black bean soups and dips, or added to veggie burgers, enchiladas, burritos, tacos and more. Because of its rich, earthy ... read moreU.K. Loses Its AAA Credit Rating! The U.K. saw its credit ... Be Good To Yourself! The Daily Pfennig is written each business day by Chuck Butler and distributed by EverBank World Markets. The purpose of the Daily Pfennig is not to provide investment advice or to manage your money ... read more

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How “Do It With Me” marketing services can help SMBs access the latest marketing practices

The white paper or webinar content described below has been produced by one of our sponsors.

Small and medium-sized businesses (SMBs) are the new frontier for digital services. The enterprise is armed with excellent digital marketing tools that need to be right-sized to SMB needs and budgets before a small business will enjoy the same digital advantages.

This BIA/Kelsey report, sponsored by Vendasta, introduces an emerging online services category which will eventually serve SMBs the same type of information technology large enterprises use.

Visit Digital Marketing Depot to download Optimizing Local Marketing: SMB Marketing Needs "Do It With Me" Models."

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
Source: How "Do It With Me" marketing services can help SMBs access the latest marketing practices

The truth about #SEO and ‘free’ #Traffic from #Google

The truth about SEO and 'free' traffic from Google Totally valid, except that free traffic from Google isn't really "free". It comes at a price. I am also not referring to the price you pay for engaging a SEO agency. Assuming you are doing SEO in-house (which gives you more control over the quality ... read moreIs That SEO You're Breathing? But I'm offering you two choices… [SPOILER ALERT] (Take the red pill) But remember…all I'm offering you is the truth… Recommended ... think that's SEO you're breathing? No…today's SEO goes back to the fundamentals of Google. read more

The Simple Truth About SEO A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO ... repeat traffic, frequent mentions, and helpful content. Links still matter, with qualification. Google rose to prominence ... read moreThe Inconvenient Truth About SEO Gaining organic inbound traffic is treated as an essential component of the online marketing mix. The SEO landscape has shifted over time. Google's Panda & Penguin updates made SEO professionals change their tactics and are going towards quality. read moreThe Painful Truth About Hotel SEO (Part 2) This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best ... low Google PageSpeed Insights scores that can harm rankings. Sharing plug-ins can also leave a site vulnerable to spammy bot traffic, which ... read moreSmart SEO Hosting Launches IPv6 SEO Hosting in Private Beta In order to provide IPv6 to all its clients base, Smart SEO Hosting has launched IPV6 web hosting in private beta San Jose, CA -- (SBWIRE) -- 06/28/2016 -- Smart SEO Hosting, the 2014 and 2015 recipient of WebHost ... that 90% of high traffic websites ... read moreHow Google Won The PR Battle Over SEO, And Why That's A Good Thing It was difficult to determine which strategy to invest in, which SEO agencies had a proven track record (or were even telling the truth ... Google did have an obligation to warn webmasters if they were about to lose a significant amount of traffic, but ... read moreThe Truth About Author Websites Author websites don't often sell books, they don't often drive traffic to retailers ... Go where the people are. 2. SEO is benefitted more easily with social profiles and social content. Google yourself, and chances are Facebook, Twitter, Google ... read moreSEO & Google: The Ugly Truth Google Isn't Out to Get You Now, this one seems to be one of the largest heads on the many headed hydra of SEO paranoia. Time and time again ... Were you around when I was on about traffic loss and penalties? Most times there are simpler explanations ... read moreThe Painful Truth About Hotel Website SEO. Even if you've invested thousands of dollars into your SEO efforts to have your ... is being populated: Summary: Google's Hotel Ads and Book on Google products have made it harder than ever for hotels to get traffic from their own brand name. read more

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SEO Brand Named Top Search Engine Optimization Company by topseos.com for June 2016

SEO Brand Named Top Search Engine Optimization Company by topseos.com for June 2016

SOURCE: topseos.com

June 28, 2016 03:00 ET

NAPLES, FL--(Marketwired - June 28, 2016) - topseos.com has named SEO Brand the best search engine optimization agency for June 2016. SEO Brand was selected due to their remarkable performance in the genuine evaluation process. While there are thousands of companies competing to be the best, the rankings consist of only the 100 best companies offering a variety of search engine marketing solutions.

The process for investigating and naming the best firms offering search engine optimization solutions involves a thorough examination of their core strengths. The five areas of evaluation associated with successful search engine optimization projects include on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods. The results of this process are used to establish which companies to include within the recommendations each month. The recommendations are updated monthly to account for the latest developments within the industry.

topseos.com is also active within various internet marketing events and conferences. The independent research team often performs industry research to identify the most recent relevant news and information important to customers and professionals. Often times agencies provide topseos.com with an inside look to new developments.

Based on a pattern of notable results, a continued dedication towards exceptional customer satisfaction, and the results of a rigorous investigation, topseos.com has named SEO Brand the best search engine optimization service. Those searching for a reliable service to assist them should consider SEO Brand.

About topseos.com

topseos.com is an established independent research firm focusing on the evaluation and rankings of search marketing services all around the world. The rankings are organized by the independent research team each month to highlight the top search engine optimization services based on their performance and their rating achieved through the proprietary evaluation process.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

For a better experience using this site, please upgrade to a modern web browser.

Source: SEO Brand Named Top Search Engine Optimization Company by topseos.com for June 2016

#SEO #News Roundup: Talk Of an Upcoming #Google Algorithm Update

SEO News Roundup: Talk Of an Upcoming Google Algorithm Update Tom Williams brings us the latest search engine optimisation news, including news of a possible new Google Algorithm update, Google's announcement on keywords in URLs, and changes to Google's Ad tag. Is Google Going to Release a New Algorithm Update? read moreThey're Back! Google Issues Weather Report For Panda Update Google's Matt Cutts has just issued a "weather report" about upcoming changes to be expected from ... It can be difficult to decide when to talk about updates or algorithm changes, not only because changes are often not very noticeable to the general ... read more

Start Your Business Off on the Right Foot With These 10 Tips This post by Garrett Bonistalli in One Thing Marketing includes some information about Google algorithm updates and how they might impact SEO ... small business content to be considered for an upcoming community roundup, please send your news tips to ... read moreThe quick and easy guide to setting up a website for your small business and getting it ranked on Google But it doesn't have to cost an arm and a leg - armed with a few SEO and ... to quickly Google you if they want to find something out. They want to easily access your information, find directions to your business and view any upcoming news or events. read moreThe Changing Face of Online Marketing It's been more than two years since Google released Panda and nearly a year since the debut of the Penguin update. In that time ... from a site just with a different algorithm applied. Stop. Think for a minute. For SEO, that's huge. read moreLast week's letters and blog pingbacks in full The last crop of letters and blog pingbacks for this year. Google, Apple's Leopard ... in anticipation of his upcoming promotion to the top of the tree? Can I presume he is not a customer of your writers contacts in the SEO industry? read moreGifts, Social Media and Online Privacy "We created an algorithm ... videos), updates (relevant news and information), along with products and services (gifts). Time will tell if Fligoo can defeat the giant search engines at their game and navigate choppy U.S. waters of social media data privacy. read moreHow "Fresh" is Your Hotel Website? Every year, Google makes more than 500 updates to its search algorithm. The most significant update in ... to highlight specials and events as well as general hotel news. Talk about local events, highlight someone's stay, discuss seasonal activities ... read moreCutts: Google To Target Overly SEO'ed Sites Within Weeks announced as a side note during his panel at SXSW that Google is releasing an algorithm update specifically to target sites over doing their SEO. Matt Cutts said this is Google's attempt to "level the playing field" between webmasters that build quality ... read more

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Source: #SEO #News Roundup: Talk Of an Upcoming #Google Algorithm Update

China's internet regulator announce new rules for search advertising

Dive Brief:

After reviewing search engine Baidu's business practices, China's internet regulator has now instituted new rules that search companies must provide "objective, fair and authoritative results," according to the Wall Street Journal.

Under the new rules, which go into effect on August 1, search engines in China will be required to authenticate advertisers, identify the ratio of paid search results, and delineate between organic search results and ads. 

Search engines will also not be allowed to provide banned information and must report any banned information that appears online to regulators. 

Dive Insight:

China's fast-growing economy has led many brands to market their products in the country, but that doesn't come without its own unique set of challenges, including adhering to China's new search advertising rules.

After Baidu, China's largest search engine, found itself in hot water over misleading search results, internet regulators have directed search companies to be more transparent about their advertising practices and more proactive about removing banned content. Part of the regulator's directive was that search results shouldn't harm the rights and interests of China, the public, and other legal organizations.

The regulators' ruling was made in response to complaints from end users about the difficulty of distinguishing organic search results from native advertising, a not-uncommon issue in today's internet economy. As consumers have turned to ad blocking technology to stop intrusive advertising, internet companies have found new ways to deliver ads to consumers, sometimes disguising them as organic content. The new ruling from China's internet regulator limits the number of paid ads search engines can display on search engine response pages (SERPs).

Marketers active in the Chinese marketplace should take note of the changes and adjust their strategies to meet the new rules coming into effect later this summer. 

Recommended Reading

Wall Street Journal: China Issues New Internet Search Rules Following Baidu ProbeMarketing Dive: How site search can improve your marketing

Source: China's internet regulator announce new rules for search advertising

#SEO: Its good and bad effects to your #Business

Donor-Advised Funds: The Good, The Bad And The Ugly People who worry about "dark money" have concerns about that, but there are also good reasons. One is so that the charity uses your ... to its 2015 Form 990, $4.6 billion came in and only $2.8 billion went out to actual charities. In business since ... read moreSEO: Its good and bad effects to your business When it comes to online exposure, entrepreneurs have one thing in mind and that is resorting to SEO. In fact, search engine optimization has become the most reputable digital marketing channels in our days. This promises higher conversion rates and the ... read more

How to Transform Business Through Company Culture Poor company culture can not only lead to bad business ... effect on engagement. Here are a few ways you can measure how employees are feeling about working for your organization: Annual engagement surveys: The trusty annual engagement survey is a good ... read moreHow to Research Prospects and Leads on LinkedIn And, as long they don't all want to come couch surf for the summer, that's not too bad. The intent of this article is not to assess whether the acquisition is a good or bad one ... takes calls as they come into your business, so inbound data on LinkedIn ... read moreThere is one drug in the world that can make you smarter — here's why you can't take it yet You could get a good night's sleep ... modafinil occasionally over long periods of time - for the rest of your life, even. Let's say that there are no additional negative side effects that come with that use. If that's the case, should you be able to ... read moreI gave up my social life to be successful —Ameera Abraham When did your business record its first major breakthrough ... perhaps because some felt I was too young to be knowledgeable enough on the business. The good outweighs the bad overall and I am so thankful for their constant support. How long did it ... read moreAn Oral History of the 2012 Olympic Trials Women's 5,000, Part I: The Road to the Trials Part III (coming Wednesday) deals with the lasting effects the race had on the ... defined as a diagnostician. He is very good at figuring out what's wrong with you. Lucas's left femur had twisted out of its socket and as a result she was running ... read moreNothing good about early menopause, young Indian women must put their health first Menopause in your 20s? It's very likely, if you are an Indian woman. That is the bad news. The good news is ... their time would not recognise any of its indicators. After a traditional disadvantage of good food served only to men till as recent as our ... read moreUnited Builds Its Case to Invest in Its Future — Skift Business Traveler If you were planning on an upgrade on your next United flight ... In a call on Monday, CEO Oscar Munoz and a phalanx of executives heralded good progress on the airline's turnaround and better targets for revenue — all towards convincing investors ... read moreMobile page speed matters: How to optimize image delivery The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of American City Business Journals. Loading a website on your mobile ... this have a negative effect on user ... read more

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Source: #SEO: Its good and bad effects to your #Business

Is selling SEO services getting harder or are SEOs just not good at it?

Is selling SEO services getting harder, or are SEOs just not that good at it?

I ask this question this because I've recently had a number of conversations with SEOs — freelance and at agencies — and almost all complained about difficulties in pitching and converting SMBs.

It's well-documented that business owners get bombarded with calls and emails from SEOs trying to convince them that they need their services and that they can deliver the moon-on-a-stick.

From our 2014 SMB internet marketing survey, we found that 35 percent of SMBs are contacted every day by an SEO selling their services, and another 22 percent are contacted every week.

This means that over 50 percent of SMBs are pitched to by SEOs every week.

Now multiply that over four years (50 percent x 52 weeks x 4 years), and it's reasonable to assume that every business owner has been pitched SEO services over 100 times!

Given that figure, it's not surprising that it's hard for SEOs to get SMBs to listen to them, let alone sign up and pay for their services.

SEOs need clients, however; so they need to pitch and sell their services. What can they do to improve their chances and close more sales?

Simple ideas to help SEOs pitch less & win more

Selling effectively isn't rocket science. But it does take practice and understanding to get really good at it. Here are five useful, practical and proven ideas to consider and validate your sales approach against.

1. Listen more & talk less

Once you've managed to get a potential customer on the phone, you might feel under pressure to talk quickly and give them as much information as you can. You want them to know what you do and how you can "help" them, after all!

But in fact, all you're doing is overloading that person with information before you know much about them. This is a real frustration for business owners — and an instant turn-off.

Business owners know a ton more about their business and market than you probably do. So you need to encourage them tell you about their business, their customers, their competitors and the challenges they face. Then, you can use this information to showcase your knowledge and tailor your services to meet their individual needs.

From our 2014 survey, being "Prepared to listen and learn" was one of the most important factors cited by SMBs for choosing which SEO/marketing consultant they worked with.

2. Educate, don't sell

The objective here is to give "value" to a prospect before you try to sell to them.

Local business owners may know a lot or a little about digital marketing — but as a specialist, you should know more than they do. That means you're in a great position to help educate them.

Search marketing moves at a rapid pace, and most busy SMBs struggle to keep up. But you can help educate them on the changes, best practices, bad practices and what channels work best in your experience working with other clients.

By sharing your knowledge, you're helping a business owner become more aware and informed, which is valuable to them. In the process, you showcase your experience, earn their trust and put yourself in a much better position to sell to them.

Meet-ups & events

A lot of smart SEOs arrange local meet-ups or offer to speak at local business events so they can reach multiple businesses at once and share their knowledge with a room full of potential customers.

In our 2015 Local SEO Industry Survey, we ask local SEOs which marketing channels were most effective in attracting new clients. "Local Biz Groups" and "Local Meet-ups" were the third and fourth most effective marketing channels, respectively, behind SEO and Word of Mouth.

3. Leverage your reputation

A good reputation is vital to the long-term success of every business, including freelance SEOs and agencies.

It gives customers great confidence to read positive reviews from other business owners or, even better, speak directly with them about you and your services.

As an SEO, you should do everything you can to maximize your relationships with existing customers.

Ask them to recommend you to other business owners they know.

Make it easy for them to leave a written review.

Create simple video testimonials.

Ask them if they will vouch for you with prospective customers.

All these can add weight to your reputation, which will help you convert new customers more easily.

From that same 2014 survey (see first chart above), you'll see that "Having a Good Reputation" was the third most important factor for SMBs when choosing which SEO to use.

4. Show evidence of your success

This one is pretty obvious.

If you've achieved success for other clients, then share the details of that success with your prospects to give them confidence in your abilities.

The more specific you can be — with figures and details of work delivered and gains achieved — the better. You can make the client anonymous or obscure the figures on the charts, but be prepared to be as open as possible if you want to earn their confidence.

5. Become an industry specialist

Building up a specialty in one or two industries takes time, but it has huge benefits.

SMBs voted "Relevant industry experience" as the fourth most important factor when selecting an SEO/marketing consultant. But only 16 percent of SEOs say they specialize in one specific industry.

Working with just one or two sectors enables an SEO/agency to build up a very detailed knowledge of the business models and marketing channels and the lexicon used by professionals in those sectors. If you can talk to a customer in the language they understand and show that your experience of working with similar clients will help them achieve success faster, then nine out of ten times, you're in!

Don't get trapped into the low-cost cycle

You will have seen in the first chart that the number one factor for selecting an SEO to use is "Low Cost."

Quick caveat — in a survey like this, it's the easy and most obvious answer for a participant to choose, so the results are probably more skewed than in the real world.

However, there is a perception by many business owners that SEO = free promotion.

Add to this the huge number of SEOs in the market, all selling to the same customers, and the end result is a driving down of costs and a squeeze on tasks and time that an SEO can spend on each client.

If you want to be in this business long-term, you should do everything you can to avoid being trapped in a low-cost, high-volume selling cycle. It's long hours for little reward, and it will burn you out.

It's easier said than done, I know. But if you can achieve solid results for one or two clients, and then use that success to build your reputation and generate referral customers, then you can justify higher fees.

Choosing you over "LowDollarSEO" becomes the smart move. Many SMB business owners have been burned by bad SEO work in the past, so you can use that to your advantage in your pitch.

Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

About The Author Myles Anderson is Founder & CEO of BrightLocal.com. BrightLocal provide a unique and specialised set of local SEO tools for SEO Agencies, Freelances and & local business owners. See their Local SEO Research Section for the latest research & survey findings about the local search market.
Source: Is selling SEO services getting harder or are SEOs just not good at it?

The truth about #SEO and ‘free’ #Traffic from #Google

The truth about SEO and 'free' traffic from Google Totally valid, except that free traffic from Google isn't really "free". It comes at a price. I am also not referring to the price you pay for engaging a SEO agency. Assuming you are doing SEO in-house (which gives you more control over the quality ... read moreSeven Biggest Fibs Ever Told About SEO For anyone seeking insight into the ever-changing world of SEO, the all-knowing Internet is a vital repository of knowledge and wisdom. But digital truth-seekers should tread ... create any kind of meaningful traffic. As we know, there are numerous reasons ... read more

Is That SEO You're Breathing? But I'm offering you two choices… [SPOILER ALERT] (Take the red pill) But remember…all I'm offering you is the truth… Recommended ... think that's SEO you're breathing? No…today's SEO goes back to the fundamentals of Google. read moreThe Simple Truth About SEO A couple weeks ago, I got a call from one of our portfolio company's CEOs, who was frustrated by his confusion around SEO ... repeat traffic, frequent mentions, and helpful content. Links still matter, with qualification. Google rose to prominence ... read moreThe Inconvenient Truth About SEO Gaining organic inbound traffic is treated as an essential component of the online marketing mix. The SEO landscape has shifted over time. Google's Panda & Penguin updates made SEO professionals change their tactics and are going towards quality. read moreThe Painful Truth About Hotel SEO (Part 2) This is the second and final installment in our two-part series on the massive upheaval in hotel SEO best ... low Google PageSpeed Insights scores that can harm rankings. Sharing plug-ins can also leave a site vulnerable to spammy bot traffic, which ... read moreHow Google Won The PR Battle Over SEO, And Why That's A Good Thing It was difficult to determine which strategy to invest in, which SEO agencies had a proven track record (or were even telling the truth ... Google did have an obligation to warn webmasters if they were about to lose a significant amount of traffic, but ... read moreSEO & Google: The Ugly Truth Google Isn't Out to Get You Now, this one seems to be one of the largest heads on the many headed hydra of SEO paranoia. Time and time again ... Were you around when I was on about traffic loss and penalties? Most times there are simpler explanations ... read moreThe Truth About Author Websites Author websites don't often sell books, they don't often drive traffic to retailers ... Go where the people are. 2. SEO is benefitted more easily with social profiles and social content. Google yourself, and chances are Facebook, Twitter, Google ... read more

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Source: The truth about #SEO and 'free' #Traffic from #Google