#SEO #News Roundup: #Google Adds New Feature To The #SERPs

SEO News Roundup: Google Adds New Feature To The SERPs Tom Williams takes a look at this week's search engine optimisation news, including a new feature for the Google SERPs, a Search Console reporting glitch, and news of Moz releasing staff. Google Adds a New Feature to the Search Results Google has updated ... read moreNEW: Rank Beyond 10 Blue Links with SERP Feature Tracking in Moz Pro From Featured Snippets to In-depth Articles to Knowledge Panels, Google SERP features ... interest you, and add them to your Campaign. We'll start tracking Featured Snippets and other SERP features, and soon you'll be discovering new opportunities to ... read more

Stop everything you are doing and implement Accelerated Mobile Pages Then in February we saw Google has started rolling out Accelerated mobile pages to certain mobile search results in the form of news snippets. During the DoubleClick Leadership Summit in July, they announced two new features to make ad experiences better ... read more5 Killer Examples of Data-Driven Marketing "When we introduced a new feature, I started an advertising ... In February 2016, the Google AdWords team made a big change when they removed right-side ads from the Google SERP. "Everyone was freaking out," says Diana Lopez, digital marketing ... read moreSEJ Wrap-Up: Google Adds Longer Titles & Descriptions to SERPS & New Mobile Friendly Tools Learn more about the significant change Google made to the SERPs in this week's top news ... new gTLDs affect a website's SEO. He wrote up his findings exclusively for SEJ in this week's top strategy post. In this episode of Marketing Nerds, Features ... read more15 Easy-To-Use, Super Helpful Tools for the Day-to-Day Content Marketer SEMrush works best when you have a pro account, but for beginners new to SEMrush research, you can start with a free trial and once you get used to the features ... look in Google SERPs when somebody searches for it. The plugin also ranks your SEO value ... read more7 Tips Remote DBA Experts Use to Market and Maintain Your WordPress Site Khan is also a digital marketer and an SEO ... Google's search ranking factors, there is no denying that good content is still relevant. In fact, WordPress is mostly known for content and if you want yours to rank highly on search engine results pages ... read moreMyThemeShop Review – Themes and Plugins It is fully optimized with Ajax add to cart, SEO ... SERPs easily. Getting a number of subscribers are important these days. It can help you to boost your susbscribing rate. More importantly it can work with different third party programs like Google ... read moreThe Top 10 Free Content Analytics Tools Google Analytics is the go-to platform for many marketers, in large part because it's totally free, chock-full of features, and comes with ... there might be a new sheriff in town since SEO software company Moz launched its own tool this May. read more300 word news pieces, are they any good? It's not about gaming the system, it's about being terrified of the wrath of Google. While one should write for their users, and one would like to be seen in the serps and ... presenting new facts or new features when compared to other news about the ... read more

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Source: #SEO #News Roundup: #Google Adds New Feature To The #SERPs

Latest Search Market Share Numbers: Google Search Down on Desktop, Up Overall

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Source: Latest Search Market Share Numbers: Google Search Down on Desktop, Up Overall

10 #SEO Tactics To Accelerate Your Existing Strategy

10 SEO Tactics To Accelerate Your Existing Strategy No matter what time of the year, it's never too late to amp up your SEO strategy. We've got 10 items to add to your SEO strategy to-do list that you should probably tackle before the next wave of SEO trends crop up. Some of these tips are based on new ... read more12 video SEO tips to help improve your search rankings There are many ways to use an existing video and this may extend its "lifespan" and its reach. For example, you may create a 10-minute video on your site, offering tips about video SEO. Your goal ... starting point for your strategy. read more

Top 10 SEO Tips to Get Higher Ranks and Better Leads An effective online marketing strategy will generate ... Today, we will explore the best SEO tips for getting higher ranking in search engines, which in turn generate more traffic and improve your conversion rate. 1. Improve the speed of your website ... read moreInternational SEO for Small Businesses We explore the best international and multilingual SEO strategies in ... user-experience for your target audience as this will improve the following 5 SEO factors: Recommended for You Webcast, August 25th: Leveraging Your Existing Customers For Growth ... read moreWhy the Existing Sales Training Model is Broken. And How to Fix It. With Richard Ruff. #240 Free chapters from Zero-Time Selling, 10 Essential Steps to Accelerate Every Company's Sales.Awarded one of Top 3 Sales & Marketing books of 2011 by Top Sales World. Andy Paul is author of Amp Up Your Sales: Powerful Strategies That Move Customers To ... read moreHacking SEO: The Fastest Way To Double Your Rankings In 90 Days If you know anything about SEO, that's not easy to do quickly. I sat down and thought about all the client SEO strategies ... your traffic. Over a lot of other things, user experience is top priority for Google search. So much so, that site speed ... read moreSummer Reading for B2B Marketers: 10 Must-Read Blogs to Get Back in the Zone As we move towards the end of the dog days of summer, your marketing strategy shouldn't cool down with ... trends you should be aware of to keep your marketing tactics fresh and on the mark: 1. SEO for B2B: 3 Reasons Why You Can't Avoid It Anymore ... read more10 Simple Steps to Grow Your Business with Social Media Marketing What are the exact strategies ... your website using the social media platform's button on it, so as to leverage the existing traffic. Apart from driving the traffic from your website, social media platforms are also used to optimize your SEO strategy. read more10 Must-Read Content Marketing Interviews with Major Brand Marketers Ask for data about visitors and use it to inform your first few moves. Use existing staffers and resources and get to an always-on strategy that ... journey from REI SEO to Content Strategist at Facebook, offering really useful tips, tools and resources ... read more5 questions to ask before finalizing a SEO agency in San Francisco This is the kind of situation where a SEO agency comes into play. But before hiring a consultant or SEO agency, you need to ask a couple of questions to evaluate whether they are capable enough to handle your project or not. We have rounded up 10 important ... read more

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Search Engine Land Announces Eden Advertising As 2016 Landy Award Finalist, Recognizing Excellence In Search Marketing

TORONTO, Aug. 30, 2016 /CNW/ - Search Engine Land recently unveiled a shortlist of 89 nominees in 18 categories for the 2016 Landy Awards, compiled from leading digital agencies, in-house marketing teams, and individuals around the world.

From the nearly 200 submissions that applied for this year's awards, Eden Advertising & Interactive has been selected as one of this year's finalists in the category for Best Overall Search Marketing Initiative – SEO & SEM.

Eden submitted their case study involving a Canadian, short-term loans company, MagicalCredit.ca. Directing and implementing Magical Credit's SEO and Paid Search since their operations opened in 2014, Eden has transformed this start-up business into a recognized short-term loan company Canadians can easily find online and trust.

Eden quickly surpassed the company's goals and expectations of building online brand awareness and driving qualified leads to the site. Eden's SEO and Paid Search initiatives for MagicalCredit.ca in 2016, compared to the previous year, saw a significant climb in keyword rankings, overall traffic, direct website visits, online goal conversions, phone calls, and more.

During the campaign period, Eden achieved the following highlights:

The MagicalCredit.ca website has ranked organically for over 5,700 relevant keyword variations, with a variety of highly competitive search terms ranking organically on the first page of Google.

Overall traffic to the site increased 180%.

Direct traffic to the website increased 281%.

Applications filled out, as a result of SEO, and SEM initiatives more than doubled.

"We're extremely excited and honoured to be recognized by Search Engine Land for our SEO and SEM marketing initiatives for MagicalCredit.ca," said Esther Willinger, president of Eden Advertising & Interactive, in a statement.

"We believe that every marketing concept can be optimized. Carefully selecting the right message, in combination with creative and appropriate media is essential to connecting our clients with customers that need their products and services. Being a Landy Finalist further reinforces that we are doing something right in our results-driven approach to SEO and SEM services for our clients."

Mark Joseph, President and Founder of MagicalCredit.ca also commented: "We've been working with Eden from the beginning. They helped us build our brand and strong online foundations from day one, so that all our online marketing plans could be seamlessly integrated, tracked, and expanded as needed. We are pleased, but not surprised, that Eden was chosen as a finalist for BEST Overall Search Marketing Initiative – SEO & SEM. We are very proud to be an Eden client and look forward to our ongoing growth together."

In the increasingly competitive search advertising space, campaigns submitted for consideration displayed innovative tactics and execution of strategic initiatives.

"The high level of sophistication and creativity of the campaigns submitted this year was inspiring. They made judging tough, but never boring," adds Ginny Marvin, Paid Media Reporter at SearchEngineLand.com.

Winners will be announced during an evening awards ceremony and celebratory gala held on September 28, 2016 in New York City. The Landy Awards gala will be a an industry celebration during the week of Search Engine Land's annual SMX East Conference, where the search industry gathers for continuing education on best practices in SEO and search advertising.

Eden Advertising – http://www.edenadvertising.comEden Advertising & Interactive is a full-service advertising agency located in Toronto. Eden specializes in results-driven marketing that provides clients with optimized online and offline marketing solutions that are proven to generate maximum results.

SOURCE Eden Advertising & Interactive Inc.

Image with caption: "The Second Annual Search Industry Competition Honors Best-in-Class SEO & SEM Efforts by Digital Marketing Agencies, Corporate Teams, and Individuals Around the World. (CNW Group/Eden Advertising & Interactive Inc.)". Image available at: http://photos.newswire.ca/images/download/20160830_C7229_PHOTO_EN_761643.jpg

For further information: Esther Willinger, Email: advertise@edenadvertising.com, Tel: (905) 669-9550, Fax: (905) 669-0712

RELATED LINKSwww.edenadvertising.com
Source: Search Engine Land Announces Eden Advertising As 2016 Landy Award Finalist, Recognizing Excellence In Search Marketing

International #SEO: An In-Depth Checklist

International SEO: An In-Depth Checklist Under normal circumstances, SEO can be a tricky business, especially if you don't have a lot of experience or expertise on the subject. Expanding your business internationally can turn your SEO campaign into what looks like a daunting project ... read more8 Steps to Master Localized Keyword Research and International SEO There is one often overlooked aspect of localization that many don't think about immediately as it pertains to international expansion: Localized Keyword Research and International SEO. This article ... looking for much more in-depth analytics to keep ... read more

An International SEO Checklist for Businesses Aleyda Solis created an infographic on International SEO that provides a quick step-by-step guide on what you can do with your website when focusing on International SEO strategies. This IG shows you how to quickly determine if there is potential in the ... read moreThe Basics of International SEO – a Brief Best Practices Checklist To cover those bases, here's a handy-dandy checklist for you if you have – or plan to ... then you'll think about doing international SEO right. You know all that stuff above you didn't read? Search engines (like Google) see all of those things ... read moreThe International SEO Checklist As a result, I've created this International SEO Checklist, with a step-by-step guide to everything from assessing the international SEO potential to targeting our international audience and the development of an internationally targeted site: I've also ... read moreChecklist: What You Should do Before Your Website Goes Live To keep this and other problems off you, I have compiled a checklist that is supposed to help you only ... meaning that it adjusts to any screen resolution. Conduct in-depth tests on different, real devices to see if all elements are displayed correctly ... read moreThe State of SEO Agencies 2014: An In-Depth Study by linkbird [Infographic] During the period of August and September 2014, my company linkbird conducted an in-depth study on the international SEO services industry. In this post I'm publishing the results of our study with some of the most important insights and recommendations ... read moreSEO Technical Requirements Checklist, for Ecommerce In "SEO 201, Part 5: Evaluating Ecommerce Platforms," I listed ... In addition to the platform requirements listed above, international ecommerce companies have additional technical requirements. Country and language selector must be rendered in ... read moreWebsite Migration: A Best Practices Checklist for Before, During and After Whether you are migrating to a new content management platform, changing your domain due to international expansion ... But by following a best practice checklist, you can preserve your site's rankings and domain authority. Here is a list of best ... read more12 Point Local SEO Checklist True keyword research is an in-depth and detailed process ... It's a win-win! Following this 12 point local SEO checklist and best practices can significantly help your website outperform competitors while building your brand reputation and exposure. read more

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Tips for Promoting Medical Search Engine

Establishing efficient search engine marketing and optimization campaigns for medical experts involve a vaguely dissimilar approach for other experts. There are many different causes for such case. Besides concerns associated AMA, FDA, plus other regulatory rules for physician promotion online, medical websites have their individual challenges.

In some instances, the medical professional is the initial challenge. In several cases doctors look forward to get their site traffic from users who seek them on the basis of their first name. This is hardly ever the case. A few more internet savvy physicians are responsive that people are really seeking specialties and medical terms.

Specific expressions are not as ordinary, however can be rather profitable. For example, a person seeking "dentists" may need anything from a general cleaning of teeth to a root canal, but a person who is searching for "oral surgeons" are possibly experiencing a more costly problem. As medical search engines experts, your primary task involves refining dentists, doctors, and other practitioners about what search-engines are seeking, and how users employ search engines.

TIPS

Here are a few simple tips for improved search engine rankings and growth of new patients-

1. If you are working in a hometown, ensure that you specify your office location as well as close by communities or towns from which you wait for patients.

2. Ensure that your website has a contemporary and clean appearance that boosts confidence.

3. Give your contact numbers significantly at every page of your website.

4. If you accept credit cards, display the symbols for those cards you take.

5. Display the medical-insurance givers, you accept.

6. Ensure that you state this in the content of your website, not only in the pictures, as search engines are not good at recognizing images.

7. Make a list of your areas of expertise.

8. People tend to search on various medical related terms, hence be certain to add them.

9. If you have particular medical tools that may entice patients then be certain to let them know.

10. Avoid adding graphical pictures of processes.

Keep your website new by accumulating fresh content or blog. In case medical care laws modify, providing further information to people may be useful.

On the whole, search engines recompense related content, thus providing more details to potential patients can improve your search engine rankings.

Any person who sells the medical services, irrespective through the office of a doctor, walk-in clinic, through the hospital, or the office compex, should properly understand emergence of internet as the tool for searching medical care. Many expert medical professionals also have even found the success in selling the high-end alternative treatments to the all patients from around the globe, much exclusively from the online advertising. For the doctors, chiropractors, dentists, cosmetic surgeons, psychiatrists, dermatologists as well as podiatrists who just require to be found in own neighborhoods, certainly there are various inexpensive ways to always promote them online.

Source: Tips for Promoting Medical Search Engine

Why #SEO Is Important For #Business ?

Why SEO Is Important For Business ? Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. While downloading, if for some reason you are not able ... read moreSydney Top 10 SEO Explains The Importance Of Increasing A Business Facebook Profile Sydney SEO expert explains the reason why increasing a Facebook profile is important ... rankings has today launched a campaign to make people aware of how important it is for a business to build a Facebook page and increase their Facebook profile. read more

Why Strong Web Presence is Important in Business Growth A good web presence matters a lot for any website and to any business owners ... offering cheap SEO packages to help you get more traffic and convert visitors into customers. Having a strong web presence is also an important part of your marketing strategy. read moreWhy Social Media is Important for Brand Marketers It has an important role in increasing growth of small and big business. Here are some reasons ... Twitter and other social channels is a big part of success to increase SEO of website. Social media marketing slay the competitions between brands. read moreWix SEO: A User-friendly Tool That Takes You Through The Process of Optimising Your Website Search engine optimization (SEO) works for different kinds of businesses. It's a powerful way to attract targeted audience to your website. And you can also make it work for your new business. You are probably wondering is why it's so important for ... read more11 Local SEO Tips for Search Engine Results New businesses definitely don't understand why it is important and it benefits ... will enhance the customer experience in finding your business more easily. Optimizing for Local SEO plays an important role in reaching the success of a business. read moreFrançois Goube Shares Why Data is so Important in SEO In this Marketing Nerds episode, François Goube of OnCrawl joins SEJ Executive Editor Kelsey Jones to talk about the importance of data in SEO, how you can use it ... and include the impact in terms of business. It will help customers ask the right ... read moreWhy an SEO Checker is Not Enough It is important to note ... your site only through the eyes of an SEO checker will tell you if you are optimizing your site, but not how well those optimization efforts attract people who are interested in your business. Working with a more complete ... read moreHow Does Content Marketing Help with SEO? There have been theories surrounding Google's algorithm that question if content marketing as important ... and why is an integrated strategy beneficial to your business? Here are a few distinctions between content marketing and SEO, as well as the ... read moreNew Toronto SEO Company Launches To Help Small Business Achieve Higher Google Rankings the Toronto SEO expert has said it is important for any type of business no matter how small they are to have a website. To learn more about EGE Marketing and why they are quickly becoming one of the most recommended Search Engine Optimization Services in ... read more

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SEO Brand Named Best Search Engine Optimization Agency by topseos.com for August 2016

SEO Brand Named Best Search Engine Optimization Agency by topseos.com for August 2016

SOURCE: topseos.com

August 28, 2016 03:00 ET

NAPLES, FL--(Marketwired - August 28, 2016) - topseos.com has reported the rankings of the 100 best search engine optimization agencies for August 2016. SEO Brand has been named the best service due to their remarkable performance during the topseos.com meticulous evaluation process. The recommendations are released each month to assist clients of search engine marketing services in selecting reputable agencies.

These services are evaluated in order to determine which produce the top overall services. This is accomplished through the use of a set of analysis criteria consisting of five verticals of evaluation used to measure and compare search engine optimization services based on the most integral aspects. The five verticals of analysis used during this process include on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods.

The ratings are reassessed each month based on the assumption that the search marketing industry changes over time. Agencies are evaluated based on the latest trends and developments most important to buyers. Often times the research team at topseos.com spends time discussing with customers of competing agencies for a more thorough look.

Clients of internet marketing solutions often turn to topseos.com when looking for reliable search engine optimization services. The independent research team has named SEO Brand as the best company based on the results of the investigation process. topseos.com strongly believes in SEO Brand's continued dedication towards excellence.

About topseos.com

topseos.com is an established independent research firm focusing on the evaluation and rankings of online marketing companies all around the world. The rankings are created by the independent research team each month to feature the top search engine optimization companies based on their achievements and their rating achieved through the proprietary evaluation process.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

For a better experience using this site, please upgrade to a modern web browser.

Source: SEO Brand Named Best Search Engine Optimization Agency by topseos.com for August 2016

#SEO tool to track #SERPs, #Backlink profile, competitors and others

SEO tool to track serps, backlink profile, competitors and others i need some help on tools that can help me and my SEO clients. I took a look at Moz, SEMRUSH, ahrefs as well as SEO power Suite. I would prefer having a one time fee than a monthly subscription. What would you recommend? read more15 Best Backlink Building Tools backlink research, rank tracking and SEO toolbar. All the tools are efficient and easy to use for beginners and advanced users alike. Moz Pro helps its users to boost their online visibility and keep ahead of their potential competitors. Moz Local helps ... read more

A Guide From Link Building to Link Earning Editor's Note: This is a section of our soon to be completely redone SEO Guide. Enjoy! To build a high-quality backlink profile, you need to stop working ... search engines boost your brand if other trustworthy sites are linking to you. read moreLink Building Tools For The Modern Day Marketer In this post, I'll be covering the tools I (and my agency) use to track ... backlink opportunities, especially in smaller niches can be really difficult. Luckily for you, there are a few great tools out there that do this completely for you. The literal ... read more10 Things Your Competitors Can Teach You About SEO Worldwide of electronic marketing and also search engine optimization, there is no one closer to you in search rankings compared to your competitors ... are a number of cost-free tools you could use to uncover broken backlinks on your own site like ... read moreEffective SEO Techniques that Work In 2016 If you're like most businesses, you're probably doing SEO wrong ... engagement up the SERPs. Good formatting can instantly improve your page's readability. This, in turn, can improve your engagement rate. According to an eye-tracking study by ... read moreHow to Jumpstart Your Hotel's Direct Bookings through SEO. All of these metrics send positive signals to the search engines, which utilize the information in determining where a page ranks on the SERP ... SEO efforts. BrightEdge is one such platform, operating as a multi-faceted SEO analysis tool centered on ... read moreHow To Spy On Your Online Competitors With SEO Tools One other tool ... competitors are up to and how their business is doing – at least in an online sense. Do let me know how often you track your competitors traffic, Keyword and backlink profile? How do you use this data to compile your next SEO strategy? read moreThe State of Local SEO & Where to Focus Now On the other hand, if you've seen some of the click studies I've ran, we've consistently seen that local listings with reviews tend to get more clicks. This will tie into #2 below: 2. Profile ... backlink measuring tools out there. Moz has one, Majestic ... read moreThe return of competitors hurting your backlink profile? Links to our website and several other competitors appeared ... why this idea of negative SEO has gained so much traction in recent times is the absolute FLOOD of messages about unnatural backlinks sent out through Webmaster Tools. That's where Google's ... read more

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Source: #SEO tool to track #SERPs, #Backlink profile, competitors and others

The Death of Social Bookmarking in SEO?

Back when link building meant creating 50 links in a day with citations, social bookmarking, email spamming while wearing a giant, leather, old FUBU jersey with DJ Jazzy Jeff playing, I thought link building was difficult. But, nowadays, it's even more difficult than that…and requires less sportswear.

There are a ton of linking options right at my fingertips. I can find new linking options for whatever I want, whenever I want…especially if I'm not bothered by that big, awkward message in Google Search Console stating there is suspicious linking activity [insert sarcastic tone].

Let's be honest: Link building has evolved. I have to be picky about where I'm building links to now. I have to find a niche. I have to understand where my target audience lives. And, I have to provide them with quality content that engages them to lower my bounce rate, increase time on site, and ultimately be good enough for the user to click, comment, and share my content.

Whether you prefer to risk it with the black-hat tactics and sweater vests of 1995, or would rather progress forward, you have to get your content shared. When you're creating epic content, people deserve to see it.

So, how do you get your content seen by millions?

This is a topic often discussed at SEJ. There are tons of content promotion ideas and link building techniques to get your work to reach the right people. But, what are the right channels? Is it social? Blogs? Social bookmarking? Today, I'm going to focus on the topic of social bookmarking as a link building tactic.

Let's dig in.

The Pros of Social Bookmarking

Social bookmarking works when done with the purpose to build an authentic community.

Just take a look at Process Street. They stated, "Over the past 30 days at Process Street, around 11% of the traffic to our blog came from social bookmarking sites like Reddit, Inbound, and GrowthHackers."

StumbleUpon became the #2 traffic driver for Cisco.

At SEJ, StumbleUpon alone brought us 5,787 pageviews in the month of July. It also shows in our #SurveySays Twitter poll results that StumbleUpon is a top social referrer for others.

And, advertising on social bookmarking sites work. Brent Csutoras goes in-depth on how to advertise on Reddit in a recent #SEJThinkTank webinar:

Here's a peek into my StumbleUpon and Reddit campaigns I ran for $5.00 a day for 2 days.

Our own Danny Goodwin mentions a new Promoted User Posts feature on Reddit that rolled out on August 4 of this year. So, social bookmarking sites still want to be in the content promotion game. There is proof that it does work. Brands just have to find the right way to connect to users using these platforms.

Social Bookmarking Site List

Remember my old, leather FUBU jersey? Well, here's my list of  50+ social bookmarking sites I used for link building back when that FUBU jersey was in style.

Bibsonomy:  Looking for research on mental health or gestational diabetes? Then, check out Bibsonomy. It is the medical social bookmarking site for all things health-related.

Bizsugar: Similar to Reddit, users can use upvotes or "sugars" to push news tips to the top of the homepage. Bizsugar is most related to small business topics.

BLOGbookmark: General, all-in-one social bookmarking tool, BLOGbookmark allows you to submit a story and upvote to the homepage.

Blog Engage: This site targets bloggers who want to share tips on blogging and technology. You can comment on stories, participate in forums, and share stories in groups.

BlogMarks: Headquartered in France so a large chunk of their bookmarks are in French. BlogMarks is invite only now.

Blurpalicious: Similar to HubPages, Blurpalicious wants you to create (or repurpose content) on their site.

BOOKMAX: Allows you to sort and organize your bookmarks in one place.

BuddyMarks:  Another social bookmarking manager tool.

Citeulike: Store and sort your social bookmarks.

Cloudytags: Once you create an account, you can submit a link to create a cloud tag.

Craftjuice: Centered around all things you would see at JoAnn Fabrics or Hobby Lobby so if you're not submitting a link about knitting or scrapbooking, this isn't the site for you.

del.icio.us: You pretty much create your own personal search engine with the links you can save here. It's awesome.

Design Bump: A social bookmarking site for designers who are searching for tutorials, tips, or advice on topics ranging from tattoos to graphic design to photography.

design float: Dedicated to web designers seeking tips on the best web font to use or a reliable hosting software.

Designer News: A community of designer-friendly topics on trends, technology, and news. Plus, they've got a podcast!

Diigo: Diigo keeps me organized with tags, lists, and smancy add-on features on my browser like post-it notes and highlights.

Digg: My daily Digg Slack alert is something I look forward to every day. Digg shares the top stories from the internet.

DZone: Site for web developers and website owners in all programming languages from python to java to HTML5.

Fark:  In order to Fark, you must become a member of Fark. Members are called Farkers (not to be confused with Fockers). Can you tell I just like using the word Fark?

Flickr : This is my go-to source online photo management. And, you can share your photos with people around the world. Pretty cool, huh?

Folkd: Using the star-button to upvote, Folkd is similar to other bookmarking sites to help discover top trending stories.

Google Bookmarks: Free for all Google account users, Google bookmarks allows you to add notes and labels.

GrowthHackers: They allow you to share your growth hacking projects with other community members. It's awesome.

Hacker News: Focused on computer science and entrepreneurship, Hacker News enables other progammers to share what they are working on.

Hubpages: By creating a community profile, you're able to submit (or repurpose) content to be shared here.

Inbound.org: Created by the masterminds of Moz and HubSpot, Inbound.org gives online marketers a platform for communicating and sharing experiments, stories, and much more.

Instapaper: A cool interface that allows me to save articles to my iPhone (or Android) to read later.

licorize:  Connects people who work on the interwebs (like you and me!) all in one place to turn bookmarks into presentations, to-do lists, etc.

Lifehacker: Life hacks from Gmail productivity to flying tips, anyone can create a profile and contribute to Lifehacker.

LinkedIn Pulse: Used widely by business professionals, C-Suite executives, and entrepreneurs, LinkedIn Pulse provides a microblogging platform for you to repurpose high-quality content.

Medium: While Medium is best used to share personal, original stories, it can also be used to repurpose content. Larry Kim is a great example of this.

Metafilter: You must be an active member for at least a week before you're allowed to share a link. Meaning, you have to comment, share, and interact with other community members before Metafilter will give you access to share a link.

NewsMeBack: Journalism, social news, and top stories from around the world will be featured on NewsMeBack.

Newsvine:  Aggregated filter of global news stories that pulls in syndicated content from other news sites like The Wall Street Journal and The Washington Post.

Quora: Quora is a question-and-answer based site filled with a wide range of topics to discuss and follow. It's a great place to brainstorm new content ideas.

Pearltrees: A place where you can save all your images, videos, and content in the same place. You can also upload personal content. And, the interface is easy-to-use.

Pinboard Similar to del.icio.us, Pinboard gives you a way to organize, tag and sort through your social bookmarks.

Pinterest My personal favorite visual bookmarking tool allows me to collect images and videos in a clean and organized way.

Plurk: Another blogging and social network platform for users to share and create content. It's similar to Twitter in that Plurk wants users to stick to 210 text characters when sharing content.

Pocket: I don't know where my life would be without Pocket. You can save images, videos, and content to read for later AND it actually sends traffic to your site.

Reddit: Once you've become a community member, you have the ability to submit links, share content, comment, and upvote on Reddit. Reddit uses these upvotes as a social rating system to aggregate content to the top of the feed.

Scoop.it!: Hybrid of a social media platform and a content curation tool, Scoop.it!

Sitebar: A tool to organize your social bookmarks. You can use it as a browser extension for Chrome or Firefox.

Slashdot: Self-titled "News for nerds" Slashdot hosts stories on science and technology approved by the users.

SlideShare: If you've created an amazing keynote or PowerPoint presentation, you're going to want to repurpose that on SlideShare.

StumbleUpon: Known as a discovery search engine, StumbleUpon creates personalized web results based on your likes.

Surfingbird: By creating collections, Surfingbird takes over-saturated information to deliver you the best results on the web catered to your preferences.

Techdirt: From technology, legal issues, and government policy stories the Techdirt blog and its editorial staff has the news.

Tumblr: A mix between blogging and social media, Tumblr is a fun, interactive platform to share different types of media.

Url.organizer: Easy, simple way to organize and label your favorite links.

Voat: Voat is very similar to Reddit where users can add subverses (links or stories) and others can vote on those subverses if they are worth sharing.

We Heart It: Visual-based interface where users can discover popular images and get inspired by trending topics.

Wikio: Positioned as a top news site, Wikio also shares links to coupons and discounts to product pages.

Wirefan: Enables users to submit links to content related to sports, lifestyles, technology, pretty much a wide range of topics.

Now, here's my list of social bookmarking sites today…minus the FUBU jersey.

Digg

GrowthHackers

Inbound.org

LinkedIn Pulse

Medium

Pinterest

Pocket

Reddit

SlideShare

StumbleUpon

I cut my social bookmarking list by more than 40% in four years! Why? Because I want high-quality backlinks that are more relevant, useful and just a plain better experience for the user and the brand all-around.

The Cons of Social Bookmarking

Social bookmarking introduces a couple disadvantages to SEO. Social bookmarks seemingly take the authenticity away from organically earning links. SEOs and content marketers become robots executing a strategy of plug-n-play when we should be empowered to solve problems with our content.

You may not need social bookmarking in your SEO strategy. At SEJ, we don't have a dedicated social bookmarking strategy anymore. Instead, the goal is for our content to earn their own links. Ultimately, some posts may not scale, but we love seeing how our content gets distributed naturally.

When there is no need to dedicate time to share posts on social bookmarking sites, a magical thing happens. You let your content do the work. The "chores" of manually posting links are no longer a burden and you can focus your attention on higher priority items like manually outreaching to people you mentioned in your articles.

Some will argue that you're not getting the right traffic from social bookmarking sites. Submitting a link to a social bookmarking site may increase traffic, but may reduce your engagement metrics (time on site, conversions, pageviews, etc.) and increase your bounce rate. If one article can produce X traffic from one social bookmarking site, why can't you produce the equal or more traffic from a social channel? Or, syndicating your content? The reality is that it's a lot more work.

Developing and managing communities in multiple channels, creating authentic content, and manually performing personalized outreach takes time. It also increases the amount of work on the shoulders of each person doing the work. In order for links to build quickly, SEOs must collaborate with the content team. Ownership of links is now distributed and no longer a plug-n-play tactic.

Another major issue plaguing social bookmarking sites is a little algorithm called Penguin. The more low-quality, non-relevant links you generate, the more red flags you'll be waving for Penguin to come waddling in. Search engines already have it out for social bookmarking sites. Just take a look at what Google search results brings up when you type in "social bookmarking sites:"

A long list of a whole lotta spam. Links from social bookmarking sites are low on the totem pole. They have low engagement, low conversion rates, and search engines do not like them.

The Hybrid Strategy of Social Bookmarking

So you've heard both sides of the story of social bookmarking. Now, you're trying to decide what's best for you. Follow these steps for a real, actionable social bookmarking strategy.

1. Know your Audience

Fact is, unless you know who and where your audience is, you probably won't know what social bookmarking channels they are on. Developing personas from your Google Analytics and social channels will help guide you to determine where to spend your time. For example, if you're writing a blog on parenting tips, sharing an article on Inbound.org is not going to be useful to you or the audience.

2. Engage in Conversation

It's always scary to start a conversation for the first time. But, asking questions, leaving comments, and recommending another person submission, even if you don't know them personally creates a community of engagement. This technique works because people love sharing if your content makes the right connection.

3. Say 'Thank You' to Others

Before you begin posting, the temptation to only submit your own content may be high. Resist the urge. Just take some time to share and promote others work. It's a way to say thank you to others.

4. Casually Self-Promote

Finally, when you think you've nailed it on a great piece, pick your social bookmarking site to share. You should have your personas built out for each social bookmarking site you're building your community on so you'll know which piece will perform best where. For instance, my article on Google Adwords probably won't hit the top of the charts on Pinterest. Be selective. Be courtesy to your audience on each social bookmarking site.

Okay, Your Turn!

It's an awesome feeling to watch the pageviews of your content continue to rise as the day's progress on after submitting a new post to StumbleUpon or Reddit, and there is no shortage of social bookmarking sites to help you get there. But, link building is now link earning. And, link earning is no longer about link chasing. So, do you develop a social bookmarking strategy? Or, do look grow your community elsewhere? I'd love to know more about the tools, channels, and strategies you use for social bookmarking.

Do you still use social bookmarking as a link building tool? If yes, which social bookmarking sites do you use to distribute content? Feel free to share in the comments below!

Image Credits

Featured Image: Image by Anna CroweAll screenshots by Anna Crowe. Taken August 2016.

Source: The Death of Social Bookmarking in SEO?

10 #SEO Tips from #Wikipedia to Out#Rank Your Competitors

10 SEO Tips from Wikipedia to Outrank Your Competitors Search engine optimization has certainly gone a long way. From keyword densities to studying Google analytics, it has evolved to become an indispensable process for visibility on the Web today. But whether you're a novice or a pro, there's always been ... read more10 SEO Tactics To Accelerate Your Existing Strategy No matter what time of the year, it's never too late to amp up your SEO strategy. We've got 10 items to add to your SEO strategy to-do list that you should probably tackle before the next wave of SEO trends crop up. Some of these tips are based on new ... read more

10 Free SEO Resources Every Marketer Should Use These 10 tools are free ... how Google is indexing your site and recommendations on onsite SEO factors like your title tags and meta descriptions if they aren't in order. Related: These 9 SEO Tips Are All You'll Ever Need to Rank in Google 3. read more10 SEO Tips for Bloggers So understanding how SEO works and what you can do to rank ... 10. Responsive blog Having a mobile friendly blog helps your SEO. An easy to use blog will keep people visiting and clicking, which will eventually boost your search engine ranking. These tips ... read more4 real-life SEO success stories Contestants were required to register a brand new domain that they had to rank in ... dig into your top 10 competiors' content and calculate the on-page stats for you, like keyword usage and content length, and will then give you SEO tips based on ... read moreYour Guide to Keyword Research for SEO We'll also be providing some tips ... your competitors are up to, as well as how hard it will be for you to rank for your keywords. When doing keyword research, enter your target keyword and look at the Organic Competition tab to find the top 10 organic ... read more10 Question-Based Keywords That Drive Tons Of High-Quality Traffic "How much does a flashlight cost" is not a very complex or interesting question (about $10 though ... Here are a few quick SEO and content strategy tips for making sure your content can actually rank for the keywords you're targeting: read moreThe State of Local SEO & Where to Focus Now In this article I'm going to address the current state of local SEO in 2016, review some findings from a new data-driven local SEO study, and provide you with some actionable tips to ... than their competitors) can certainly still rank high. read moreThe 10 commandments of local SEO landing pages Unlike brick-and-mortar premises pages (which Google recommend building for each location), local landing pages are designed to help businesses rank for towns and ... so that you can gauge the competition and encourage your client to invest in additional ... read moreA Guide From Link Building to Link Earning Editor's Note: This is a section of our soon to be completely redone SEO Guide ... information on your audience and competitors to create actionable takeaways. To quickly find competitor information, I type in a keyword I want to rank for in the search ... read more

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Source: 10 #SEO Tips from #Wikipedia to Out#Rank Your Competitors

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the worlds of search, search marketing, and beyond.

In this week's round-up, we have two big changes for mobile on Google, plus some more insight into a change that Google made to its AdSense policy recently.

And if you've ever thought about switching off from technology altogether, it turns out you're not alone: more than 30% of internet users have taken a 'digital detox' in the past year.

Google to penalize annoying mobile interstitials

Al Roberts reported for Search Engine Watch this week on how Google is taking aim at sites with annoying mobile interstitials (an item which displays before or after the expected content, like a pop-up ad) by penalising them with lower rankings.

Starting on 10th January 2017, Google will adjust its algorithm so that sites "where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly."

A post on the Google Webmaster Central blog provided some examples of techniques that Google thinks are harmful to the user experience on mobile:

Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.

Displaying a standalone interstitial that the user has to dismiss before accessing the main content.

Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.

Say goodbye to the 'Mobile-Friendly' label in Google Search

In the same blog post in which Google laid out its plans to penalise unfriendly interstitials, Google announced that it would be getting rid of the 'mobile-friendly' label which has been a mainstay of the mobile search page for the past two years.

Designed to help users find content "where the text and content was readable without zooming and the tap targets were appropriately spaced", Google has decided that the 'mobile-friendly' label has outlived its purpose now that 85% of pages in the mobile search results now meet this criteria.

Score one for the mobile web!

Google removes its AdSense ad limit policy

Google was recently spotted changing its ad placement policies for AdSense to remove the 'ad limit per page' section. Search Engine Journal reported on the change this week, and contacted Google to confirm that it had indeed removed the limit on advertising.

From Search Engine Journal:

Using the WayBack Machine, you can see that the policy once read as follows:

"Currently, on each page AdSense publishers may place:– Up to three AdSense for content units– Up to three link units– Up to two search boxes

Publishers may not place more than one "large" ad unit per page. We define a "large" ad unit as any unit similar in size to our 300×600 format. For example, this would include our 300×1050 and 970×250 formats, our 750×200 and 580×400 regional formats, and any other custom sized ad with comparable dimensions."

Now, you can see in Google's current ad placement policies that the 'ad limit per page' section has been removed. It has been replaced with a section titled 'valuable inventory', which cautions site owners not to let the amount of ads on a page exceed the amount of actual content. Doing so may result in Google limiting or disabling ads served on the page until appropriate changes are made.

Search Engine Journal's article delves into Google's reasons for the change, which includes reducing the amount of slideshow-based content designed to get around the ad limit, and encouraging advertisers to use new mobile-friendly ad units.

SEJ writer Matt Southern considers whether publishers might begin to abuse their advertising privileges now that the limit has been lifted. But I can't help noticing that the new guidelines also make the terms under which Google can penalise content a lot more subjective.

Will this cause problems for publishers when they run afoul of rules they didn't even realise have changed?

AMP now supports A/B testing

Google's Accelerated Mobile Pages (AMP) initiative continues to evolve. At the beginning of this month, Google announced that AMP support is being rolled out across the entire organic search results page on mobile. Kenny Chung has taken a detailed look at who benefits from implementing AMP in the wake of the update.

Now, The SEM Post's Jennifer Slegg has reported on a change that might make implementing AMP more appealing to businesses and marketers: AMP now supports A/B testing.

"If you have been wanting to do some A/B testing on your AMPlified page performances, AMP is now supporting a new <amp-experiment> which gives publishers flexibility to test variations of pages.  This is especially good news for those publishers wanting to monetize better as well as for advertisers that are currently testing out using AMP for landing pages."

You can read the full announcement on AMP's blog here.

AMP results featured in organic mobile search

One third of UK internet users have taken a 'digital detox'

Finally, we have some interesting revelations from Ofcom's 2016 Communications Market Report about the popularity of 'digital detoxing' in the UK. According to the report, 15 million UK internet users, or 34%, have spent a period of time offline in order to strike a healthier balance between technology and offline life.

The report also found that digital detoxes were most popular with the most wired-in age group: 16-24-year olds, 52% of whom have taken a digital detox in the past year. On the flip side, 34% of internet users say they "would definitely not like to do a digital detox".

Luke Richards gives more details about the report's findings on digital detoxing and what they mean in his article for Search Engine Watch.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.

In a poll conducted to accompany the ClickZ Intelligence Digital Trends 2016 report, nearly a quarter of respondents identified content marketing as the key trend for their company this year.

What do you imagine is the future of search?

New research show a disparity in sales growth between pure-play online retailers and their multichannel counterparts.

Source: Five most interesting search marketing news stories of the week

10 #SEO Tactics To Accelerate Your Existing Strategy

10 SEO Tactics To Accelerate Your Existing Strategy No matter what time of the year, it's never too late to amp up your SEO strategy. We've got 10 items to add to your SEO strategy to-do list that you should probably tackle before the next wave of SEO trends crop up. Some of these tips are based on new ... read more12 video SEO tips to help improve your search rankings There are many ways to use an existing video and this may extend its "lifespan" and its reach. For example, you may create a 10-minute video on your site, offering tips about video SEO. Your goal ... starting point for your strategy. read more

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Source: 10 #SEO Tactics To Accelerate Your Existing Strategy

Online Marketing: Where to Start

In my blog titled "Keywords: What you should and shouldn't do," I got so excited about sharing my SEO knowledge that I forgot a crucial point: Start at the beginning!

Let's say hypothetically that your brand has just created a website. It has awesome images, lots of good information and maybe even an e-commerce component. You're super-proud of it and all the hard work—time and expense—you've put in it. Unfortunately, none of this will matter if your website isn't indexed.

What does indexing mean?

As of August 24 2016, the World Wide Web contains approximately 4.73 billion indexed pages. This is just the number of pages that search engines such as Google, Bing and Yahoo know about—there are many more.

When a web page is "indexed," that page is on a search engine's radar. The engines know that the page exists, and it can be found as a result of a search. This is a priority for your website. Indexing your site allows more people to reach you.

If a search engine doesn't know your page exists, then it won't list your site in the search results, which means people won't find you.

Crawling and Indexing

Google and other search engines use software referred to as "web crawlers" to discover new and updated web pages. Once they have found the website, they move around on the page collecting data and following links, much like consumers would. This information is then brought back to the search engine's servers.

This is how search engines find out about pages that aren't loading, no longer exist or have been recently updated. More often than not, there aren't any extra steps involved in getting your website crawled. However, if pages aren't linked to each other and aren't functioning correctly, they can easily be missed by crawlers.

Once the search engines' servers have that data, they have to organize it so they know how to look up pages. To put it simply: Search engines follow algorithms to create a huge index. They pair the information they've gathered with the searches that come in on a regular basis.

Unfortunately there will always be pages that fall through the cracks or take a long time to get indexed. Thankfully, there's something you can do about it.

Aiding in the indexing process

Here are some easy steps to make sure the crawling/indexing process is going smoothly—and accurately—for your website.

• Domain Name: As I have mentioned in previous posts, your URL has a huge impact. It's a great place to use your keyword and gets the attention of search engines. You will want to have the names of your URL's decided before sending in your sitemap.• Create and submit an XML sitemap: Your sitemap is just that—a map of the URLs within your website. You can submit your sitemap to Google through Google Search Console. Speaking of which …• Start using Google Search Console: This tool will allow you to see your website as the search engines see it—this will be great for identifying problem pages and making updates.• Clean up any "dead" pages: If a link goes to a page that is no longer published, it will result in an error message. When a crawler finds these, they assume there is nothing left to crawl, or at the very least, slows down the process.

In good news, social media pages—which are huge for a company's brand--don't require indexing. Sites like Facebook and Twitter act as their own search engines with their own algorithms.

Also keep in mind that there are a large number of pages getting crawled and indexed every day- sometimes it just takes time. By getting your website indexed and regularly crawled, your website's traffic will increase, therefore, so will your sales.

Source: Online Marketing: Where to Start

How to Jumpstart Your #Hotel’s Direct Bookings through #SEO.

How to jumpstart your hotel's direct bookings through SEO From SEO to Multichannel Campaigns, you'll learn insider strategies and concrete action steps to start shifting share from the OTAs today. The first best practices action plan in our series is "Jumpstart Direct Bookings through SEO." Read on to learn ... read moreHow to Jumpstart Your Hotel's Direct Bookings Through SEO - By Steven Briley From SEO to Multichannel Campaigns, you'll learn insider strategies and concrete action steps to start shifting share from the OTAs today. The first best practices action plan in our series is "Jumpstart Direct Bookings through SEO." Read on to learn ... read more

HeBS Digital Blog HeBS Digital Gives Hoteliers a 20% Credit to Help Boost Direct Bookings and Lower Distribution Costs Hoteliers that want to boost website revenue and lower their distribution costs in the upcoming quarter... read moreIndirect Content Marketing in 2016 Then come buzzwords like "content marketing" and "SEO", aiming to improve sales through informative blog posts ... praised today for being versatile enough to jump into current events. To make your news- or culture-jacking more effective (and ... read moreHotel Marketing Ideas – 25 Ideas Direct From The Pros We've compiled a thorough list of hotel marketing ideas and resources to get you started– and be sure to check out our Ultimate Guide to Hotel Marketing here. It'll jump start your ... dazzle your guests? Sabrina takes you through 14 ways to make ... read moreNezasa promises a novel travel booking engine, packaged with passion Hilty took a moment to share more about his company in the following Tnooz Q&A. Tell us how you founded the company, why and what made you decide to jump ... direct distribution channel that has the potential to at least offset the shrinking business ... read moreInsiders Only: 70+ Best Online Marketing Tools for Photographers Click the following links to jump to specific categories or simply scroll down ... For instance, their wizard-like ordering design walks your client through the ordering process, and collaborative image selection gets a whole lot easier with the star ... read moreRevenue Management 101 STEP 3: Managing booking channels There are various booking channels, through which the property does its pricing distribution (direct ... your own website (if you have this functionality), all major OTA sites, as well as social media resources. There are ... read moreMooseheart Songwriting Lessons Our online tools make booking ... I'll even have you jump around while you play, jump on a table and jump off while still keeping time and playing the correct notes, or I might just start yelling "FREE BIRD" at you when your working on a new song ... read more

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Source: How to Jumpstart Your #Hotel's Direct Bookings through #SEO.

How To Really Make A Content Marketing Strategy

Content Marketing is an increasingly popular strategy for online user engagement and a successful brand identity. The budget for a quality content keeps growing and the momentum does not seem to lose. The reason is quite simple. Content marketing provides various benefits to a brand and its marketing strategies:

Improves brand awareness.

Helps to increase site traffic.

Boosts Social media effectiveness.

Helps to increase indirect conversions.

Directly influences customers interest and engagement.

Quality content is a gold mine for SEO.

Where Do Most Marketing Strategies Fail?

10 of the most common reasons for a failed content marketing strategy are:

1. Lack of a clear and composed plan.2. Incorporation of old and irrelevant data for building strategies.3. Inconsistent, useless and low quality content.4. An approach to preach rather than teach.5. Showing yourself as an amateur.6. Lack of a clearly defined goal and a Call to Action.7. Evanescent content.8. Poor targeting.9. Absence of SEO to reach target audience.10. No review of performance.

Make An Effective Content Marketing Campaign

Let me give you a step by step approach to build an effective content marketing campaign:

Step 1: Plan

Careful planning is a key to success in any kind of domain, especially in the digital sphere where trends emerge and fade on a daily basis.

There are many factors which go into making a successful and productive content marketing plan:

1. Set Goal- Ask yourself, what do you want out of this?

Don't just answer more business. Be specific and more comprehensible like the below chart.

2. Set a budget-  Set a budget and more importantly stick to it. With time the budget for marketing the content is increasing. Short sightedness in this step can make your finances go haywire.

After the overall budget, you need to allocate it for different tasks. Arrange the operations in order of importance and fix funds for each item.

3. Assess the trend- Decide the type of content based on the market trend. For instance this post came up with an interesting concept by fusing two very hot topics like branding and Game of Thrones. Be creative and come up with similar topics. It is no use to invest your time on a stale and dead trend. Use the below tools to find the in thing.

a.Google Trends- It is one of the most widely used free tools which shows exhaustive data about the latest trends according to interests and also for a particular keyword.

Check real time data: change the timeline to past day or past hour and gauge at real time data about a specific keyword like in the image below.

Compare the performance of keywords.

Check data for smaller demographics and more specific data.

b.Buzzsumo- It is an amazing tool which tells you about the performance of a content and breaks it down by multiple metrics across domains, keywords or topics.

Exhaustive filters enables you to see more specific results.

Get alerts for specific keywords and links.

c.EpicBeat Epictions- One of the best platform to find latest trends contents and influencers in your niche. Just search for the keyword and check the extremely detailed analysis by content. The representation of data is pretty smooth.

Find popular days to publish the content.

Extremely detailed analysis of user behavior according to the choice of platform. Here it shows data for twitter.

4. Use additional sources to gauge market trends. Each platform has its unique way to filter rising topics.

Twitter uses hashtag to direct the number of tweets related to a particular trend, you can also tailor the trend according to demographic, time, interest etc.

Reddit posts are sorted by the popularity of the content. Additionally it has a separate tab for rising content. Check the various tabs below.

Pinterest is a novel concept which asks you to select topics you are interested in and shows popular content accordingly.

Find custom topics in the search bar. Results can be sorted according to the type of content.

Research your market by medium of surveys and questionnaires to gather more specific information about a brand and consumer needs. The popular beer brand Heineken conducted a researchat their annual conference and collected more than 5800 responses to get valuable insights into their customers satisfaction levels.

Use tools to conduct similar surveys and research:

Toluna- With a very huge community this online survey conducting platform is straightforward and very user-friendly to conduct a consumer response campaign.

Cloudvote- In addition to providing a platform to ask questions and collect feedback, it also converts them in an easy to use powerpoint format.

5. Direct your campaign- After checking the latest trends and gathering data, analyze the pro-cons of different topics. Decide a target audience and start to think about the direction in which you want to drive your campaign.

Step 2: Decide

After gauging data of several ideas choose the one which shows the potential of maximum ROI. Easy isn't it?

But it is not, you need to pay attention to various aspects before coming to a decision.

Remember to:

Understand the audience and the intent of their search. For instance if the user searches for ways to increase Conversions write content that helps them with actual tips instead of the definitions and details of Conversions.

Focus on the format- Plan beforehand what kind of medium you will be employing in your content. There are several options like Text, Video, Sound, Graphics, Cartoons etc. Use the format which suits your target audience.

Step 3: Create

Now you have an exhaustive plan at your disposal and should start creating content. Pay attention to the following methodology to make your content more interesting and relevant for your users:

1. Have ample resources. It includes having capable writers, an article bank, an SEO strategy, good quality images, infographics and videos.

2. Keep the text interesting- Text tends to go boring and redundant after a while. Keep it short and to the point without straying away from that UNIQUE PURPOSE.

Write in form of points instead of long paragraphs.

DO NOT indulge in singing praises and legacy of your brand. Just get to the point quickly.

Catchy subheadings- They complement your content and make it more readable. Keep your subheadings and title attractive by:

Asking direct questions

Adding an element of surprise

Referring to the audience by you

Be creative and come up with innovative ideas like this old spice commercial that was able to drive engagement due to it's unique approach to branding.

3. Use proper typeface and colors- The color and font of your website must go along with your brand Identity. Along with the relevancy it must be pleasant and soothing. Use webfonts to come up with interesting fonts like below.

4. Add graphics- One of the most engageable form of displaying content is the use of visual imagery. A visually pleasing web page can enhance the user experience (UX) exceptionally:

Use predesigned templates

Make use of infographics to explain a concept

If your budget allows use product description video for client education and brand promotion.

5. Give a simple and straightforward Call to Action (CTA). ALWAYS tell your audience what to do next after reading your content. Some tips to create an attractive call to action:

Give your audience only the CTA to look at and nothing else. Make it stand out from the rest of the content.

Tell your readers why they should undertake an action. Tell them why its good.

Munchery makes effective usage of Facebook for marketing their content, they often start off with a question and give a CTA at the end to answer that question.

6. Optimize your web page- Your platform needs to be optimized for best UX:

Use images in the proper format (vector or raster) for smoother loading.

Reducing size of your image can significantly boost your loading time. Amazon found out that a mere 1 second delay costs them $1.6 billion a year. Check out the page abandonment rate with respect to the page load time below

Step 5: Marketing

After you have successfully created content, the next and a major step is to make it more discoverable for your audience:

1. Create a sitemap and submit it to Google search console (previously webmasters tool). A sitemap helps the search engine to read your content and display in the search results. Without using it, your website will not even appear in the organic results!

2. After submitting the site map, SEO your page to rank higher in the natural search results. Use these tips:

Use tools to find influencer and business leads to automate your outreach. Influencers are the contributors in a specific field who already have a strong following:

Ninja outreach- It is a highly recommended tool to find influencers related to a specific keyword. You can even find social media influencer in specific niche.

Klout- One of the most well known influencer discovery and engagement platforms. It is a paid service that analyzes individual social network content to curate a klout score.Post content regularly. A blog or a website which does not post weekly falls down disastrously in the Google ranks.

Link your content to and from various relevant pages over the internet. Check in the graph below how important links are. Top two Google ranking factors are links!

Create videos for boosting your marketing strategy. It works wonders for SEO.79% of content by 2018 will be video.Videos garner 4 time more CTR.Video shows 65% more retention rate.Having a video in your content increases your chances to be in the first page of Google ranks by 53 times!

3. Use PPC if your budget allows. Undertake PPC on different search engine platforms like Bing, AOL etc.

4. Use Social Media extensively. It is cost effective and caters to a VERY large organic audience.

Make a social media page of your brand.

Engage with communities related to your niche.

Post regular updates.

Build a huge follower list.

Step 6: Evaluate

You have successfully created and implemented a marketing strategy. But no, its not time to rejoice, not just yet.

You need to evaluate and measure the success of your content. What you measure is more important than how you measure it:

1. Use dedicated behavior analytics software. Google Analytics serves the purpose well.

Review your user base. Their age, demographics, gender etc.

Analyze the basic user behavior like which page they stay on, how long they stay, which page makes them disengage.

Gauge the performance of your keywords and evaluate which keywords are performing well and which are not generating any tangible audience.

Check if the users are actually finding your content to be useful.

Do a cohort analysis to review users re-engagement.

Sign in to google analytics-> navigate to your view-> select reporting tab-> audience-> cohort analysis

Other tools for analysis of the user behavior on your website:

Features:

SPSS Modeler- predictive intelligence to decisions made by individuals, groups, system and enterprises.SPSS statistics- Ranges from planning to data collection to analysis, reporting and deployment.

Features:

Easy and intuitive to use- Includes process zoom, simple connection deletions and progress display.Data visualization- support for OData web services, flexible analysis through visual tools

Features:

Data transformation, model analysis, data sampling, binning, discretization etc.Regression, clustering (O-cluster), support vector machine.

The key signs of success of content is realized when we examine the change in user behavior as a result of the content.

After evaluating the audiences response on your content make use of the gathered data to drive your next marketing campaign.

Start over with the above procedure to go about for the next cycle.

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* Adapted lead image: Public Domain, pixabay.com via getstencil.com

Source: How To Really Make A Content Marketing Strategy