The changing #SERP: understanding and optimizing above and below the fold

The changing SERP: understanding and optimizing above and below the fold Google SERPs continue to change regularly to better reflect the needs of the end-user. For brands to successfully attract organic traffic, they need to be able to keep up. Considering that our research at BrightEdge shows that an estimated 51% of the ... read moreFundamental Practices and Future Trends that SEO Firms Must Follow Anyway, Google will only display a brief portion of it in SERP. Use a description meta tag A description meta tag allows Google to display brief summary of your website content below your clickable ... will have a clearer understanding of the information ... read more

Google Lucky Number 7: Differences In New Google SERP Across Retail, Finance & Technology In the below screenshot, you can see that when I type [twitter] in the Google search bar, the Google SERP displays seven ... observations I made above may be helpful, the real value lies in understanding how widespread this change is and where it occurs. read moreOptimizing Your CTR (Click through Rate) on Google Set a goal to pop up above the fold on page one of google for your organic marketing campaign. Use PPC marketing to seize the top spot on Google. Combining these strategies can quickly boost your click through rate, increase web traffic and skyrocket your ... read moreEverything You Need to Know About Ad Position in AdWords My goal today is to help give you a solid understanding ... be in one of two areas of SERP real estate, "top" or "other." Not specific enough for you? Let me illustrate. Ads in the top position are outlined in red below, and ads in the "other ... read moreGoogle Search Result Types: A Visual Guide Different result types are affected by different factors ... to Google's results — an autopsy of the modern SERP, if you like. Click for a full version of the image Note that the Google SERP above is completely fake, but it's constructed from real ... read moreThe Ultimate Guide to Keyword Competition: Tips from 35 Experts on Competitive Keyword Analysis That last bit mostly comes from knowing the web pretty well and understanding ... listing just a demotion from above the fold to below the fold of the SERP since that seems to be where vid ends up. So be sure that when optimizing vids you do not knock ... read more43 Reasons SEOs Can't Fear Change: 2016 Digital Marketing Predictions There's a word for fear of change: metathesiophobia ... exponentially as they continue to place ads above organic results. For some queries there will be 4 or fewer organic results well below the fold. 3. Google will emphasize local results for all ... read moreGrowth Hacking 2016 – How to Get Customers for Cheap Well, you can always get a glimpse of what was covered in the session from the questions below. How did the ... but with another change in algorithm, you might get penalized and get pushed far far down the SERP. The best way to boost ranking is to do ... read moreHow to Perform Your First #SEO Audit Understanding ... then work on changing that. Editor's Note: To learn more about site audit and its various aspects check out this SEJ Marketing Think Tank webinar recap, or watch the video below. Armed with the above information, you've got a few ... read more

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