Valassis : Digital Partners with ReachLocal to Launch Search Engine Marketing Solution

Valassis, a leader in intelligent media delivery, today announced it has partnered with ReachLocal to bring a turnkey Search Engine Marketing (SEM) service to its customers across devices. The solution will help small-and-medium-businesses (SMB) efficiently convert local customers and can be used as a stand-alone service or in conjunction with Valassis' other powerful integrated media solutions such as RedPlum® Shared Mail and Valassis' mobile solutions.

According to a study by Google surveying more than 4,500 consumers, 80 percent of those surveyed conduct local searches across devices, and 61 percent respond to calls-to-action they encounter through local searches. In addition, the study found that 50 percent of consumers who conducted a local search on their smartphone, visit a store within one day, while only 34 percent of those who searched on a computer or tablet do the same. With this in mind, local businesses should be optimizing their SEM strategies to capture and convert online traffic into in-store sales.

Valassis' new SEM solution delivers:

1,000+ keywords to capture the most searches for clients' products and services;

Extensive reach for visibility on top search engines and high-quality specialty sites;

Daily conversion optimization to fine-tune campaigns and make clients' dollars work harder; and

Transparent reporting to track clicks, calls and leads for performance measurement.

"We think our search engine marketing capabilities combined with Valassis media will provide local businesses a powerful strategy for linking consumers' online and offline journey to these local businesses," said Steven Prestige, chief revenue officer, ReachLocal.

"Search is a key driver of growth, particularly for businesses that offer a service, such as dentists, dry cleaners and hair salons, who have a different need than traditional product retailers," said Pehr Luedtke, business development senior vice president, Valassis Digital. "Our integrated media solutions are already popular among SMBs, and this new SEM service is a key advancement in expanding our robust SMB offering – with our continued goal of helping local businesses reach and convert prospects to support their growth."

About Valassis

Valassis is a leader in intelligent media delivery, providing over 58,000 clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients' most valuable shoppers, offering unparalleled reach and scale. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RedPlum® is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their families. Valassis is a wholly owned subsidiary of Harland Clarke Holdings.

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Source: Valassis : Digital Partners with ReachLocal to Launch Search Engine Marketing Solution