Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Source: Unwrapping the Secrets of #SEO: Optimizing for the Smart Speaker Wars
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Cheyenne, WY -- (SBWIRE) -- 07/31/2017 -- Can APPS that go "Well-Beyond" really make apps that spread health?
Can APPS that go "Well-Beyond" really make apps that spread happiness?
Do you truly believe that APPS can be tools to help you live a better life?
If You Do, then Contact Us Today!g3president@comcast.net801-809-7766
G3 Develops Customs APPS.G3's latest APP Technology is called: Well-Beyond-Period (i.e. Well-Beyond.)
What the APP? The word "app" is an abbreviation for "application." It's a piece of software that can run through a web browser or even offline on your computer, phone, tablet or any other electronic device. Apps may or may not have a connection to the internet. App is a modern take on the word software or application. This is why you probably only hear it in reference to a mobile app or a small piece of software that's running on a website. It's typically used to describe anything that isn't a full-fledged software program.
T ypes of Apps: There are three main types of apps: (1) Desktop, (2) Mobile and (3) Web.
Desktop apps, like mentioned above, are usually much "fuller" and are comprised of all the features of a program, whereas the mobile or app equivalent is a simpler and easier-to-use version. This makes sense when you consider that most desktop and web apps are built to be used with a mouse and keyboard along with a much larger display, but mobile apps are intended to be accessed with a finger or stylus on a small screen.https://www.lifewire.com/what-are-apps-1616114
Web apps might be full of features too but they have to leverage the capabilities of the internet connection and web browser program, so while some are heavy duty and can perform really well like mobile or desktop programs, most web apps are lightweight for a reason. If an app is a mix between a web app and desktop app, they might be called hybrid apps. These are apps that have an offline, desktop interface and direct acces s to hardware and other connected devices, but also an always-on connection to the internet for quicker updates and access to internet resources. http://www.g3-development.co/http://www.g3-development.co/
https://youtu.be/RvgYOIHtWDA
https://youtu.be/61e2ZIw1mKo
Examples of Apps: Some apps exist in all three forms and are available as not only mobile apps but also desktop and web apps. The Adobe Photoshop image editor is a full software program that runs on your computer, but Adobe Photoshop Sketch is a mobile app that lets you draw and paint from a portable device. It's more of a condensed version of the desktop application. The same is true with the web app called Adobe Photoshop Express Editor.http://www.adobe.com/products/photoshop.html
Another example is Microsoft Word. It's available for computers in its most advanced form but also on the web and via a mobile app. Those two examples are of apps that exist in all three app forms, but that isn't always th e case.https://office.live.com/start/Word.aspx
For example, you can get to your Gmail messages through the official Gmail.com website and Gmail mobile app but there isn't a desktop program from Google that lets you access your mail. In this case, Gmail is both a mobile and web app but not a desktop app.
Others (usually games) are similar in that there are both mobile and web versions of the same game but maybe not a desktop app. Or, there might be a desktop version of the game but it's not available as a web or mobile app.
Cheyenne Wyoming Reason #205 Why Buying in to the Nationwide .Well-Beyond. 'Marketing Network (#WellBeyond) Product May be a Uneducated Choice
Why An App Is ImportantNow that we've got that figured out, the next question you're probably asking is "why should I care about apps?" Two good reasons:
(1) Web apps or online apps can be a faster, cheaper, more efficient way of deploying software in your business. Rather than buying a sof tware license, having to install it on your servers or local computers, keeping up with updates — all of which can be expensive and take time — you can simply go online and sign up for an account. In a few minutes you are using the software. And typically you pay a monthly fee, meaning that you don't have to pay license fee up front. For more on what you can do with Web applications, read: How Small Businesses Use Web Apps – and What to Look For.https://smallbiztrends.com/2010/10/how-small-businesses-use-web-apps.html
(2) Mobile apps extend the reach and productivity of your business. Once you equip your mobile device and/or your employees' mobile devices with apps, then you and they can perform all sorts of business functions while out of the office traveling, on sales calls, making service calls, etc. A mobile app usually enables you to do something specific, like accessing your bank account in the case of a banking app, or run payroll with a payroll mobi le app. Check out: 10 Ways to Use Mobile Devices to Run Your Business. https://smallbiztrends.com/2010/09/mobile-devices-to-run-your-business.html
So the next time someone bandies about the term "app" you'll be in the know. More importantly, perhaps you'll be in a position to say, "Oh sure, we use all sorts of apps to run our business better."
Everyone has an app these days. TV shows, web sites, major multinational corporations, even your brother-in-law's taxi firm conducts its business through an iPhone app -- but what are they? Ask G3-Development.co
Well, apps are basically little, self-contained programs, used to enhance existing functionality, hopefully in a simple, more user-friendly way. Take one of today's modern smartphones. They all come with powerful web browsers, meaning you can do pretty much anything you can do on a desktop computer in a phone's browser.http://www.techradar.com/news/phone-and-communications/mobile-phones/what-are-apps-and-how-do-th ey-work-with-your-smartphone-1141429
But fiddling about with a URL bar and managing bookmarks on a mobile phone it still a pretty awkward, cumbersome experience. Which is why many online sites and services now go down the standalone app route, giving them better control of the user experience and, hopefully, making everything simpler and quicker to open and use.
Grow A Business With Localized Web Traffic From THEIR OWN Google-Friendly Blog Website! G3 Make's It Easy...
Google ranks websites based on the relevance, freshness, and content structure. G3 creates powerful custom content for the client that search engines LOVE based on important keywords about their business type and location. Then, G3 will merge that content with specific details the client's have given them about The client themselves! The result...? A powerful web presence that helps propel the client to the top of search results!
G3 Development Writes "Powerful Custom Content" Specific to THE CLIENT!G3 localize's their contentG3 includes relevant keywords and optimized linksG3 Publishes the Clients Content at the Right Frequency!Appeals to search engines like GoogleSearch engines index the clients information SOONERG3 Creates and Manages the Tools For the Cleint!G3 provides the blogG3 provides the hosting
As the cleints new blog site begins to fill with content, and they establish a web presence, search engines begin to notice, index, and list them in their results. This is often referred to as "Organic SEO". The more custom content they have, the higher the site climbs in search results. If they're new to blogging and web marketing, G3 understands. For the most part, they'll take care of things for the client. However if they would like to get involved, G3 created an easy-to-follow instructions and a cool video library to help them become more familiar with their new blog site. G3 Development provides access to these resources once the client has established an account.
The Real Reasons Why To Use Social Media:1. If ones business can't be found — they are not engaging with the "True Market."2. Social Media (YouTube) is 64% more effective — than traditional advertising.3. Ones "True Competition" — is guaranteed to be engaged in Social Media.4. One will find customers — 15 times faster with Social Media.5. One can reach the "True Market" — by simply engaging the right people.6. By ignoring this Social Media Market, they are not creating opportunities –while the competition is.7. Social Media saves massive amounts of time— if one uses it right.
Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimiza tion was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.
Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.
About G3 DevelopmentG3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.
To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity
http://www.g3-development.co/877-229-9183
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Digital marketing is essentially leveraging digital media for reaching out to a wider customer-base in a cost-effective way. (Pexels)
The number of changes, businesses are needed to undergo these days, are enormous to update oneself on the current standards. Businesses are leveraging technology as an integral part of their daily operations, either as how they operate on a daily basis, or how they process orders. Hence, implementing technology in the day-to-day activities is the need of the hour.
Small and Medium enterprises (SMEs) are often unaware on the intricacies of a prolific marketing campaign and it is high time to make them aware of the trending marketing policies to attain more visibility.
This is where digital marketing comes into the scene, says RajKumar Jalan, CEO, Indiaonline.in.
He listed some of the most important parameters, which should be kept in mind while opting for Digital Marketing:
- Website creation: to create a website with all the basic information about the brand that is relevant for the customers;
- Search Engine Marketing: we bsite visibility increases the traffic in the website;
- SMS/E-mail Marketing: sharing SMS/E-mail is also an important mode of marketing for SMEs;
- Consumer Reviews: the review of the target customers regarding the brand or the products is one of the best ways to stay in touch with the customers and also gives scope for more development;
- Social Media: in the present time, the social media presence is sure to create more visibility of a brand because of its maximum number of reach;
Digital marketing is essentially harnessing digital media for reaching out to a wider customer-base in a cost effective yet swift way. It primarily entails the use of internet to amplify the effect of the marketing campaign, alongside measuring the impact through online monitoring and measuring tools.
Role of Digital Marketing in promoting SMEs
Here are a few beneficial ways in which SMEs can maximise their reach, through Digital Marketing:
- It is an exceptiona l way for promoting SMEs aiming to compete with well-established brands.
- Use of Digital Marketing arms SMEs with a flexible marketing potential that increases sales volume
- Digital Marketing as a solution is much more cost-effective than any conventional modes of advertisement in reaching out to target potentials, while establishing a direct contact with both, current and potential customers.
- Targeting the reach of any Marketing campaign is only possible through Digital Marketing, which ensures the prices at which these solutions are available are cost-friendly for SMEs.
- Digital Marketing Solutions come with a lot of statistical capabilities as well, which helps SMEs to put in their time and money to the most effective audience only.
- It assists SMEs in connecting with experts who keep themselves up-to-date with the developments taking place.
- It also offers SMEs with a limitless freedom to incorporate changes in their ongoing campaigns, when the need arises
Things to be kept in mind
Yet, prudence is the way to proceed, when it comes to incorporation:
- SMEs should first chalk out a reason for requirement, i.e a strategic plan that talks about the goals and why is digital marketing required in the first place. This helps in demarcating goals and working towards them in an efficient manner.
- SMEs should update themselves on the current trends of digital marketing by reading current news or popular blogs. The thought of experimentation shouldn?t bring fear within them; setbacks might be aplenty but there is a huge scope of learning that comes naturally with time.
- Tracking as well as scrutinizing website statistics is essential since it keeps SMEs updated about visitor demographics, while providing helpful insights into the population segment of the website visitors. This, in turn, helps in crafting marketing efforts effectively, in respect to the target in mind.
- SMEs should sup plement their digital marketing endeavours with a strong offline marketing plan. This can encompass anything from experiential marketing to indigenous ways of organic promotion. This will often help organizations prevent their marketing plan from becoming a one-trick pony.
Ways to go about digital marketing
Currently, two options are feasible here ? opting for a professional service from a digital marketing agency or going the self learned way through educating oneself about various ways to promote. Although, the latter has its share of positives, the first option should be the obvious choice for most SMEs as it saves time, and energy, while getting the best digital marketing service from experts, into play.
As time progresses, it is becoming difficult to ignore the benefits SME?s can get from investing their ideas and capital in a digital marketing campaign, in comparison to depending upon just traditional marketing mix. With time we?ll get to see further developm ents which would truly empower this valuable form of marketing to revolutionize our consumption pattern.
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.The ultimate goal of all marketing is to generate sales.
Yes, you want brand awareness and traffic and leads. But those things don't matter without sales.
We know content marketing can help you increase revenue. But have you thought about leveraging your content for social selling?
Why social selling?
Because, according to a study by Feedback Systems, 63.4 percent of businesses who use social selling report a year-over-year sales growth, compared to just 41.2 percent of businesses who don't.
Here's how to leverage social selling in your content marketing and, ultimately, how to help your salespeople sell more.
What Is Social Selling?Social selling essentially means using social media the way it was supposed to be used: being social.
You provide useful content. You answer questions. You have conversations with prospects.
For social selling to be effective, you really have one main goal: getting your potential customers to respond to your efforts.
In the beginning, that means getting them to comment on a status update or reply to a post. Over the long run, however, that means getting them to respond to an email or schedule a call.
How to Use Content Marketing to Generate Social SalesThere's no better example of the selling power of blogging than the River Pools and Spas blog created by Marcus Sheridan.
Marcus's strategy was to create a blog post to answer every common question his customers ask about pools. Things like comparing construction materials, costs, locations, and even the type of water.
He believes that great content is the best sales tool in the world.
The idea here is to create a database of articles based on frequently asked questions which you can use in your social media customer service responses.
Don't just push those articles out on social media. Yes, by all means, share them – but their best use is to answer customer questions on social media or to engage with your followers.
However, FAQs aren't the only way to combine content and social.
What Kind of Content Helps With Social Selling?After four years of content marketing, I can tell you this:
To generate sales, your content must be helpful and have your customer's needs in mind.
Here are some ideas:
Let's break down those last two.
WebinarsWebinars allow you to answer your prospects' questions in real time. You can instantly overcome obstacles to the sale.
To host a webinar, you can use software like ClickMeeting, which does all the heavy lifting for you.
What's awesome about webinars is that you can record the session then re-use the video in a new blog post to help answer FAQs, so you kill two birds with one stone.
Plus, you get to hear your customer's common questions, problems, and obstacles, which will help you improve your content and sales collateral.
Shocking or Surprising InformationA great example of social selling using shocking content comes from Jones Lang LaSalle (JLL).
Jeff Molander explains in this video how JLL created a few short videos of insurance experts talking about a hole in the average real estate property manager's insurance. If they have green roofs, they may not be covered in the event of a disaster like a tornado or an earthquake.
JLL just shared the videos with their social media followers. This shocking bit of information was majorly effective and they received a ton of phone calls and emails of real estate managers looking to change their insurance policy to fix the issue.
Molander also explains that social selling is all about copywriting. If you create content with the purpose of getting into the minds and hearts of your ideal client — backed by a desire to serve their needs — you'll get more leads.
Hopefully, you can sell to all these new-found leads. But how do you increase your chances?
What to Do After You Generate TrafficYou understand how to use content and social media to generate traffic. Now it's time to turn these leads into sales.
It starts by understanding more about your leads. Google Analytics is great, but it doesn't reveal enough information about your individual prospects to help you nurture a relationship with them.
Enhance Your Analytics for Easier OutreachTo enhance your Google Analytics for social selling purposes, you can install Leadfeeder, which works on top of Google's tools to reveal data related to your site's anonymous visitors.
Leadfeeder will actually show you which companies your website visitors work for. It uses their IP addresses to determine what offices they're browsing from. You'll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.
It also tracks which pages your anonymous audience members look at, which can help you segment them, and it automatically pushes this data to your CRM, where you can sort them by quality, recency, and other factors.
In other words, you have better insight into the traffic you're already getting, so you can follow up with targeted outreach messaging via your social channels and land more clients.
You can also use this information to determine what types of content your most valuable leads are interested in, which can help you refine your ongoing social selling-oriented content strategy.
But what else can you do to have a better chance with your social media traffic?
Set Up Your Content for Maximum ConversionsDriving traffic is great, but it's useless if your visitors leave without offering up their contact info and never come back. That's why it's important to have strong, highly-relevant calls to action within your content. A simple "Subscribe to get our updates" box won't cut it. You need to offer something better.
For example, content upgrades work really well. Offer an e-book, cheat sheet, checklist, or other highly related item in exchange for their email. They work well because, since they visited the page, you know they're interested in the topic.
My personal favorite way to offer a content upgrade that grabs attention without being annoying is via a pop up in the corner that's activated on scroll depth, like this one from my travel blog, The Wandering RV:
That opt-in shows up at 15 percent scroll depth or on exit intent. I created it using Thrive Content Builder, but you can also do something similar with a free plugin like Sumo.
Email Outreach to Enhance Your Social SellingOnce you have your visitor's contact info, it's time to seal the deal.
The best way to do that is to reach out to them via email or social media. Through outreach, you can interact with them, get them on the phone, or even lead them directly to a sales page on your website.
For example, here's an outreach email HubSpot used to land 16 new B2B customers:
For your convenience, here's some text to copy-paste:
"Hello [first name],
I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.
I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.
[First name], let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?"
If you're looking to send out a ton of emails at once with automated follow-ups, you can use a tool like Ninja Outreach or MailShake. They both make outreach really easy and stress-free.
ConclusionSocial selling is the epitome of new-age sales. Done right, it can skyrocket your company's growth.
Content marketing is the epitome of digital marketing. Done right, it can also skyrocket your company's growth.
When you combine the two? Watch out, because you'll be unstoppable!
Of course, these things take time to master and kick in. But investing in the long game is the way to go.
Image CreditsFeatured Image: UnsplashScreenshots by Bill Widmer. Taken June 2017.
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools.
If you are planning on setting up a campaign in China, here is what you'll need in your toolbox:
Micro screwdriver: finicky complexityLeave your hammers in the West – entering the local Chinese market is more complex than you can imagine, especially in the online and digital marketing fields.
If an American company wants to advertise their product with a search engine for a German market, all they need is a Gmail account and a credit card. If the same company were attempting the same strategy in China, however, they would have to first register an overseas advertiser's account with Chinese search engines, pass through a verification process that can last several weeks, manage hefty fees and, finally, pay a deposit.
And many marketing channels don't accept foreign advertisers at all.
Spirit level: balance across multiple platformsSuccessfully launching a product in China requires a campaign strategy that works on multiple platforms. This is because the popularity of the more traditional print, television and desktop media are far outstripped by that of mobile marketing.
The most internet searches are done via mobile, and more products are sold via mobile app than through browsers.
If that isn't enough to convince you, consider this: users of China's biggest social media platform, WeChat, number more than three times the population of the United States.
Illustrated instruction manual: unfamiliar equipmentThe most important thing to be aware of when marketing in China is that the available channels are completely different to the ones in the West:
Someone to hold the ladder: A way inNone of the above channels offer English backend control – so unless you are fluent in Chinese and familiar with how they operate you'd need to find experts to run them for you.
In addition, foreign companies can't host a website in China or even set up official social media, so making an impact in China means that you will probably have to set up a local business entity.
Packed lunch: lots of doughMarketing in China is going to require committing a large marketing budget upfront.
Unless you are committed to spending cash upfront to register a company, set up local marketing channels, and find experts and consultants to run them, there aren't too many options.
– Val Kaplan is a China based marketing expert with extensive experience in marketing technologically advanced productsBuy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Free Webinar | August 16th
Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »
In the modern business world, content marketing is an absolute must if you're serious about establishing connections, cementing relationships with customers, increasing sales and growing your company.
Traditional marketing is old, and it's dying. Marketers are making the shift toward content marketing, and they're finding success. The Content Marketing Institute defines the practice as a "strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience -- and, ultimately, to drive profitable customer action."
Instead of selfishly pitching your products or services, you're providing relevant, useful information to help solve the issues your clients and prospective customers face on a daily basis.
Here are five ways to make content marketing work for you.
1. Craft quality content that ranks on Google.Zach Bulygo and Sean Work of KISSmetrics describe an absolute baseline for content marketing: It must be engaging and thought-provoking enough to drive actions.
An engaged audience hangs on your every word and takes in all that you write or say. It starts with you and what you write.
Leave readers with questions. Ask simple questions about how they intend to act on the tips you've shared.
Include an important and promising introduction: Pique your readers' curiosity by hinting at what they'll gain if they continue reading.
Tell stories: Humans are emotional beings. We're more likely to remember the story about events leading up to war in 1976 than the year the war began.
If you provide content that sparks a flurry of comments, search-engine bots will realize your post isn't only important but also is being updated regularly. This is a great way to get Google to come back to your site more frequently.
Related: Create Quick, Easy and Effective Content with This Simple Technique
2. Clearly define your audience."Clearly defining your target audience is the No. 1 one thing your content-marketing strategy should take care of, but I'm often amazed by how many businesses skip right past this step," says Abdullahi Muhammed, Founder and CEO of content-marketing agency Oxygenmat. "Without knowing who you are marketing to, what keeps them awake at night and where they hang out online, you have zero chance of creating content that truly educates, entertains and converts them."
Business owners often believe they simply "know" their audience. Experienced marketers understand that only careful research will lay an effective foundation for any campaign.
Don't stop after you define your target audience's basic demographics. Establish specific personas for different types of people who are likely to want what you're offering. Describe each persona's geographic location, occupation, income and other characteristics to get inside their heads and start to understand their motivations.
Related: 10 Ways to Learn About Your Target Audience
3. Repurpose your content.Let me guess: You're thinking, "Hell no!" You're not alone. Many people believe content always should be fresh -- never warmed-over with a few tweaks and re-served to your audience. It's understandable to worry that you're undercutting them or risking their confidence in your brand.
In fact, adapting and repurposing your content for various delivery methods makes good sense. Some people are highly visual and respond best to content that includes infographics or videos. Others desire the in-depth information they can get through webinars. And some members of your target audience are so busy multi-tasking, they can afford to listen to a podcast only while jogging or driving.
If you churn out dozens of different pieces but use a one-size-fits-all approach, you might be disappointed by the small number of shares and likes you earn. Experiment by repurposing your existing content and packaging it in new formats.
Related: 4 Ideas for Repurposing Your Brand's Content
4. Promote and distribute your content.All your high-impact research and other good work will be futile if you fail to get the content in front of your audience. According to 2014 study from Altimeter, 53 percent of business owners know they need a content distribution strategy, but only 26 percent actually invest in one.
Great content doesn't automatically find an audience. It won't distribute itself. Create a plan for how, when and where you'll promote your content pieces.
Related: Is Your Campaign Effective? 5 Tips for Improving Influencer Strategy.
5. Set specific goals.Online marketing guru and Due founder John Rampton says businesses often fail to set realistic objectives for content-marketing efforts. "When I ask business owners what they hope to accomplish from their content, nine times out of 10 they say, 'Increased sales,' " he says. "But the reality is that there are few times when a single piece of content can be directly tied to revenue."
What's a better way to frame the content marketing issue? "Some of the most common are increased leads, brand awareness (keeping your company top of mind) and customer retention," Rampton says. "Keep in mind that some business goals can be a little lofty -- and difficult to track. For instance, who doesn't want increased brand awareness? But if you're going to state this as a goal for your content-marketing efforts, how are you going to know if you've achieved it? This is where tracking specific metrics come in."
Related: 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media
Tobi AbdulgafarTobi Abdulgafar is a writer, entrepreneur and founder of Your Content Mart, a content marketing company.
Read moreBuy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.When Shawn Beecher, owner of Mobile Empire Detailing, was starting his businesses, he didn't have a large budget for advertising but knew that online marketing was essential for growth. He wasn't sure how to get started with getting his business online, so he partnered with ReachLocal for search advertising and SEO to establish a presence on top search engines like Google and get more customers.
Within the first year of working with ReachLocal, his business grew by 130%. But, ReachLocal made it look so easy to quickly drive results through online marketing, he thought he could do it on his own.
"I tried running my own campaigns for six months, and it was a tremendous failure," said Beecher.
He started doing his online marketing with ReachLocal again and has never looked back.
Paid + Organic Strategy Doubles CustomersImmediately after restarting ReachSearch, ReachLocal's search advertising solution, Mobile Empire Detailing was getting more calls, website visits, and new customers. After adding ReachSEO, ReachLocal's SEO solution, to his marketing mix, Beecher said his calls doubled, a testament to the power of using ReachLocal's centralized online marketing service for all his needs.
The increased exposure through a paid and organic strategy on search engines has allowed his business to flourish, and as a result, he was able to:
Mobile Empire Detailing now runs a comprehensive digital marketing program with ReachLocal, including website solution ReachSite, listings management solution ReachListings, and a social media marketing solution. This integrated digital marketing campaign allows Mobile Empire Detailing to have a full presence online.
ReachEdge Tracks & Enhances SuccessReachEdge, ReachLocal's lead management solution, gives Beecher the power to know what's actually working to get him new customers online. He's able to access his reports and incoming leads directly from his phone, so he can make business decisions in real time on how to spend his marketing budget, which is solely focused on digital marketing at this time.
"It's like a marketing cheat sheet in the palm of my hand," said Beecher.
Working with the ReachLocal TeamReachLocal's solutions and team of marketing experts empower Mobile Empire Detailing to focus on their business while their online marketing is driving new clients through the door. Now, their small business has an expert in all of the different advertising aspects which allows them to show up online in ways they wouldn't be able to without ReachLocal's help.
"Without ReachLocal, my business would be half the size it is now," said Beecher.
Read the Review & Watch the VideoRead Mobile Empire Detailing's full ReachLocal review on our website, and watch their testimonial video below to learn more about their results working with ReachLocal.
Stephanie HeitmanStephanie is the Communications & Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys eating pizza and watching too much TV with her husband and her dogs.
View all articles
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Sign up for our daily recaps of the ever-changing search marketing landscape.
Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, "Because it just works."
The truth is that there are a number of psychological principles that can explain why search is such an effective form of marketing. Understanding why users interact with some search listings and not others can help you craft a better user experience, from the initial click all the way through to the conversion.
Every decision we make based off one of two motivations: We are either looking to avoid or remove pain, or we are looking to gain pleasure. Pain and pleasure drive us to look for ways to make our lives better. Now, before you stop reading because you think I am getting a little too "unscientific," let me give you an example.
At 2:00 AM, you wake up to a flood of water in your home. The water heater has broken, and now you are experiencing a ton of pain. What do you do? You search for an emergency plumber in your area and give them a call. Why did you do that? You were experiencing the pain of your water heater bursting. If it didn't cause you pain, you would have just said, "I'll deal with this in the morning," and headed back to bed.
Here is another example. You get a raise, and you want to "reward" yourself. There is this car that you've always wanted, and now you have the means to purchase it. This car has been the reason you've worked so hard in the first place. You know that getting this car, sitting in the driver seat, and cruising down the highway will make your life better. So you search for a dealership, haggle for the best price, and drive away in your dream car. Again, why did you do that? Because it created pleasure.
Pain and pleasure are key driving forces behind every person's action. As search marketers, we can use this understanding to help us better align our products, services, website pages and search strategy to connect with people on a deeper level. As entrepreneur and digital marketing expert Neil Patel notes:
[U]nderstanding the psychology behind why people behave the way they do plays a crucial role in establishing an effective online marketing strategy.
Getting to know your usersYou don't have to have a psychology degree to better understand what motivates your users — you just need to be willing to do the work.
It starts with creating a detailed persona. A persona is a semi-fictional character that represents your ideal customer. When developing personas, many stop at demographic information. But the real power is uncovering the psychographics. One exercise we use when creating personas is empathy mapping.
Empathy mapping helps you step outside yourself and into the world of your persona. It forces you to experience the world from a new perspective. Often times when creating marketing material or planning a search strategy, we get wrapped up in the metrics and forget about the actual human on the other side of our strategy. Empathy mapping will help you detach from the technical for a bit and help you focus on th e practical.
Why are they searching?Before ever doing keyword research, you must understand why people are searching in the first place. User intent will help you define terms and phrases that lead to action. Here are a few questions you can use to identify user intent and uncover the "why" behind the search:
These questions will help you take your product or solution and discover why it's valuable to your end users. Now, typically your business will have multiple personas, but there are usually a few key pain points that all you users share. If you can find, uncover and leverage these pain points, you'll be able to create a search strategy that delivers results.
Creating connections in the SERPsPeople trust Google. They trust that the results they receive after submitting a query are ordered that way because those sites deserve to be there. While the search engine results pages (SERPs) aren't perfect, they are typically very relevant. This is how Google has built trust over time, by continually providing relevant results to its users.
Now, sites that earn these higher rankings also earn trust. But, if you abuse that trust, you will lose in the long run. This is why having a human-centric search strategy is important. Many try to take shortcuts with black-hat tactics that may drive them traffic for a short amount of time. But, if your site does not meet the needs (pain or pleasure) of the user that clicked your link, your site will not maintain that position or viability in the long run.
While we often obsess over the hundreds of different ranking factors (which are important), we often overlook the most important part of the equation: the end user. Because the user trusts the search results, we need to learn the real motivations behind their searches and build a strategy that speaks to them.
Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.
About The Author Ryan's pretty much your average guy, except for the average part. He is the owner and founder of Shelley Media Arts LLC. He is passionate about helping companies make a more personal connection online with their customers and prospects. Ryan is active in influencing and promoting human driven SEO, personalized marketing and empathic leadership. When he's not working in the "shedquarters" you can find him hanging at the beach with his family or jamming out in the playroom with his 2 young sons. Check out SMA's blog for more great content.Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.NEPEAN OTTAWA, CANADA - 24 July, 2017 - Yesterday, Ottawa SEO Services made known to the public about the release of their new effective SEO strategy. This new strategyis made to aid business owners that want to enhance visibility online to do so with ease. In order to ensure improvement and help them to remain top Search Engine Optimization Company in the entire Ottawa area, they have joined forces with other digital marketing experts around.
The Ottawa SEO Services just announced the launching ofamodern and innovative strategy for its SEO service. This newly developed strategy is the product of many years of research, and its development effectively addresses many of the intriguingissuesconcerning lack of visibility or in theability to be discovered on the popular search engines like Google, Bing, and Yahoo, which oodles of business owners have been experiencing for a long time. The Company is optimistic that this new seocanada discovery is the complete solution to the issue on ground.
The Chief Admin of ottawa seo services speaking at the launch said "The new SEO strategy came out of thorough and rigorous research to the highest and most compelling needs of consumers regarding lack of visibility on search engine and really, this strategy will return smiles to the faces of business owners that want to utilize digital marketing."
Numerous business owners, managers, and digital marketing groups were in attendance, and all of them expressed their cheerfulness and excitement even as they examined the impact the strategy will have on the life of marketers and Canadians in general. A member ofa digital marketing group expressed appreciation and said "The Ottawa SEO Services has decided to take up this challenge to bring the best solution to the highest problem of website invisibility that business owners are experiencing and providing the solution. Hopefully, this strategy will make the lives of people better."
The event attracted theattention of people from different parts of Ottawa as well as people that in civil society are not really interested in digital marketing. One of the participants said, "This new SEO strategy has broken limitation in the world of digital marketing, and it can be said to be one of the superior contributions in Digital marketing recently."
Those that want to partake in the use of the new ottawaseo strategy can simply link up to the website http://www.ottawaseo.net to indicate interest. The early bird will be rewarded with fantastic offers coupled with added services.
Ottawa SEO Services is a digital marketing company made up of a team of SEO experts working on the internet. This company started the operation on the outskirts of Ottawa. They always stay current with trendy SEO updates daily. Their unique hands-on approach to SEO allows them to increase Google organic keyword ranking for all customers.
Contact information of Ottawa SEO Services:
Media ContactCompany Name: Ottawa SEO ServicesContact Person: SupportEmail: info@ottawaseo.netPhone: 1-613-854-8089Address:404 Sadar PrivateCity: NepeanState: ON K2J 3T3Country: CanadaWebsite: http://www.ottawaseo.net/
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.