Monday, July 31, 2017

Unwrapping the Secrets of #SEO: Optimizing for the Smart Speaker Wars

Unwrapping the Secrets of SEO: Optimizing for the Smart Speaker Wars The 1968 film "2001: A Space Odyssey" delves into technology, human evolution and artificial intelligence. Such technology is no longer science fiction. Amazon in 2015 sparked a trend toward mainstream consumer acceptance of AI when it upended the ... read moreRevealed: the grubby world of comment spam In technical circles, these comments are called "Search Engine Optimization (SEO) Spam" or "Search Engine ... we need to take a closer look at the motivations of some of these speakers. Usually, they are players with skin in the game. read moreWhat's the Deal with a Memoir? Readers are smart. They understand the pain and suffering ... Sproles is the cofounder of Christian Devotions Ministries, a best-selling author, and a speaker. She teaches nationally at writers conferences as well as mentoring new writers. read more

The 60 Best Marketing Speakers To Rock Your Event Some of these are keynote speakers, marketing strategists, content marketing speakers, creatives, SEO marketing specialists ... I've seen Andy speak a number of times. He's smart, funny and as affable as they come. Gini Dietrich is the founder ... read moreHow Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday It could even get more aggressive. I would urge you to work on this stuff, to optimize around these things, and to be ready for this new form of SEO. Thanks everyone for watching. Look forward to some great comments, questions, feedback in the post. read moreMonday's Musings: Understand The Spectrum Of Seven Artificial Intelligence Outcomes When AI is defined through seven outcomes, the business value of AI projects gain meaning and can easily show business value through a spectrum of outcomes (see Figure 2): AI driven smart services will power the future business models. As with most ... read moreThe Letdown of 'The Boondocks' Season 4 And Why It Hurts The Boondocks was always a show steeped in controversy. The first episode opens with the show's lead, a militant youth named Huey Freeman, declaring that "Jesus was black, Ronald Reagan is the devil and the government is lying about 9/11" to a ... read moreThe myth of Republican doves one could get the impression that the Republican Party, from top to bottom, has radically altered its principles on foreign policy. Sen. Rand Paul (R-KY), an isolationist, is said to be a serious contender for the 2016 GOP nomination. Former House Speaker ... read more20 Top Inbound Marketing Resources for the Paradigm Shift in Ad Agency New Business It is what attracts potential clients to your site. Search Engine Optimization – 90% of new business begins with online search. Social Media – This will amplify the impact of your content. Those agencies that adapt to this new business paradigm shift ... read moreDownload Smarter Faster Better: The Secrets of Being Productive in Life and Business eBook Free - Find this Pin and more on Ebooks are Free. Smarter Faster Better : The Secrets of Being Productive in Life and Business. for Like the Smarter Faster Better : The Secrets of Being Productive in Life and Business. Smarter Faster Better are eight key concepts ... read more

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Source: Unwrapping the Secrets of #SEO: Optimizing for the Smart Speaker Wars

Cheyenne Wyoming Reason #205 Why Buying in to the Nationwide .Well-Beyond. 'Marketing Network (#WellBeyond) Product May Be a Uneducated Choice

Cheyenne, WY -- (SBWIRE) -- 07/31/2017 -- Can APPS that go "Well-Beyond" really make apps that spread health?

Can APPS that go "Well-Beyond" really make apps that spread happiness?

Do you truly believe that APPS can be tools to help you live a better life?

If You Do, then Contact Us Today!g3president@comcast.net801-809-7766

G3 Develops Customs APPS.G3's latest APP Technology is called: Well-Beyond-Period (i.e. Well-Beyond.)

What the APP? The word "app" is an abbreviation for "application." It's a piece of software that can run through a web browser or even offline on your computer, phone, tablet or any other electronic device. Apps may or may not have a connection to the internet. App is a modern take on the word software or application. This is why you probably only hear it in reference to a mobile app or a small piece of software that's running on a website. It's typically used to describe anything that isn't a full-fledged software program.

T ypes of Apps: There are three main types of apps: (1) Desktop, (2) Mobile and (3) Web.

Desktop apps, like mentioned above, are usually much "fuller" and are comprised of all the features of a program, whereas the mobile or app equivalent is a simpler and easier-to-use version. This makes sense when you consider that most desktop and web apps are built to be used with a mouse and keyboard along with a much larger display, but mobile apps are intended to be accessed with a finger or stylus on a small screen.https://www.lifewire.com/what-are-apps-1616114

Web apps might be full of features too but they have to leverage the capabilities of the internet connection and web browser program, so while some are heavy duty and can perform really well like mobile or desktop programs, most web apps are lightweight for a reason. If an app is a mix between a web app and desktop app, they might be called hybrid apps. These are apps that have an offline, desktop interface and direct acces s to hardware and other connected devices, but also an always-on connection to the internet for quicker updates and access to internet resources. http://www.g3-development.co/http://www.g3-development.co/

https://youtu.be/RvgYOIHtWDA

https://youtu.be/61e2ZIw1mKo

Examples of Apps: Some apps exist in all three forms and are available as not only mobile apps but also desktop and web apps. The Adobe Photoshop image editor is a full software program that runs on your computer, but Adobe Photoshop Sketch is a mobile app that lets you draw and paint from a portable device. It's more of a condensed version of the desktop application. The same is true with the web app called Adobe Photoshop Express Editor.http://www.adobe.com/products/photoshop.html

Another example is Microsoft Word. It's available for computers in its most advanced form but also on the web and via a mobile app. Those two examples are of apps that exist in all three app forms, but that isn't always th e case.https://office.live.com/start/Word.aspx

For example, you can get to your Gmail messages through the official Gmail.com website and Gmail mobile app but there isn't a desktop program from Google that lets you access your mail. In this case, Gmail is both a mobile and web app but not a desktop app.

Others (usually games) are similar in that there are both mobile and web versions of the same game but maybe not a desktop app. Or, there might be a desktop version of the game but it's not available as a web or mobile app.

Cheyenne Wyoming Reason #205 Why Buying in to the Nationwide .Well-Beyond. 'Marketing Network (#WellBeyond) Product May be a Uneducated Choice

Why An App Is ImportantNow that we've got that figured out, the next question you're probably asking is "why should I care about apps?"  Two good reasons:

(1) Web apps or online apps can be a faster, cheaper, more efficient way of deploying software in your business.  Rather than buying a sof tware license, having to install it on your servers or local computers, keeping up with updates — all of which can be expensive and take time — you can simply go online and sign up for an account.  In a few minutes you are using the software.  And typically you pay a monthly fee, meaning that you don't have to pay license fee up front.   For more on what you can do with Web applications, read:  How Small Businesses Use Web Apps – and What to Look For.https://smallbiztrends.com/2010/10/how-small-businesses-use-web-apps.html

(2) Mobile apps extend the reach and productivity of your business.  Once you equip your mobile device and/or your employees' mobile devices with apps, then you and they can perform all sorts of business functions while out of the office traveling, on sales calls, making service calls, etc.  A mobile app usually enables you to do something specific, like accessing your bank account in the case of a banking app, or run payroll with a payroll mobi le app.  Check out: 10 Ways to Use Mobile Devices to Run Your Business.  https://smallbiztrends.com/2010/09/mobile-devices-to-run-your-business.html

So the next time someone bandies about the term "app" you'll be in the know. More importantly, perhaps you'll be in a position to say, "Oh sure, we use all sorts of apps to run our business better."

Everyone has an app these days. TV shows, web sites, major multinational corporations, even your brother-in-law's taxi firm conducts its business through an iPhone app -- but what are they? Ask G3-Development.co

Well, apps are basically little, self-contained programs, used to enhance existing functionality, hopefully in a simple, more user-friendly way. Take one of today's modern smartphones. They all come with powerful web browsers, meaning you can do pretty much anything you can do on a desktop computer in a phone's browser.http://www.techradar.com/news/phone-and-communications/mobile-phones/what-are-apps-and-how-do-th ey-work-with-your-smartphone-1141429

But fiddling about with a URL bar and managing bookmarks on a mobile phone it still a pretty awkward, cumbersome experience. Which is why many online sites and services now go down the standalone app route, giving them better control of the user experience and, hopefully, making everything simpler and quicker to open and use.

Grow A Business With Localized Web Traffic From THEIR OWN Google-Friendly Blog Website! G3 Make's It Easy...

Google ranks websites based on the relevance, freshness, and content structure. G3 creates powerful custom content for the client that search engines LOVE based on important keywords about their business type and location. Then, G3 will merge that content with specific details the client's have given them about The client themselves! The result...? A powerful web presence that helps propel the client to the top of search results!

G3 Development Writes "Powerful Custom Content" Specific to THE CLIENT!G3 localize's their contentG3 includes relevant keywords and optimized linksG3 Publishes  the Clients Content at the Right Frequency!Appeals to search engines like GoogleSearch engines index the clients information SOONERG3 Creates and Manages the Tools For the Cleint!G3 provides the blogG3 provides the hosting

As the cleints new blog site begins to fill with content, and they establish a web presence, search engines begin to notice, index, and list them in their results. This is often referred to as "Organic SEO". The more custom content they have, the higher the site climbs in search results. If they're new to blogging and web marketing, G3 understands. For the most part, they'll take care of things for the client. However if they would like to get involved, G3 created an easy-to-follow instructions and a cool video library to help them become more familiar with their new blog site. G3 Development provides access to these resources once the client has established an account.

The Real Reasons Why To Use Social Media:1. If ones business can't be found — they are not engaging with the "True Market."2. Social Media (YouTube) is 64% more effective — than traditional advertising.3. Ones "True Competition" — is guaranteed to be engaged in Social Media.4. One will find customers — 15 times faster with Social Media.5. One can reach the "True Market" — by simply engaging the right people.6. By ignoring this Social Media Market, they are not creating opportunities –while the competition is.7. Social Media saves massive amounts of time— if one uses it right.

Site owners started to recognize the value of having their sites highly ranked and visible in search engine results, creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. The first documented use of the term Search Engine Optimiza tion was John Audette and his company Multimedia Marketing Group as documented by a web page from the MMG site from August, 1997.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag, or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using meta data to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Inaccurate, incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches.  Web content providers also manipulated a number of attributes within the HTML source of a page in an attempt to rank well in search engines.

About G3 DevelopmentG3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity

http://www.g3-development.co/877-229-9183


Source: Cheyenne Wyoming Reason #205 Why Buying in to the Nationwide .Well-Beyond. 'Marketing Network (#WellBeyond) Product May Be a Uneducated Choice

Sunday, July 30, 2017

11 Free Features Of Paid #SEO Tools Every #Marketer Should Know About

11 Free Features Of Paid SEO Tools Every Marketer Should Know About Today's market is crowded with dozens of SEO tools for every taste and budget. Experienced marketers and big companies usually prefer paid all-in-one platforms. They are quick and handy. They include a variety of tools to keep and manage all projects in ... read more6 Content Curation Tools Every Marketer Needs Content curation tools come in all shapes and sizes and they can be used to streamline certain parts of the process. Here are some of the best options out there and the main reasons why marketers should ... the free version and upgrade to the paid one ... read more11 Tools to Help You Run More Profitable Ad Campaigns Here are 11 of my favorite tools to make sure each ad campaign I run is making me multiple times what I'm spending. Advertising is tricky because you often don't know what ... are awesome for SEO. But not so much for paid campaigns, where there ... read more

A Recommended List of Free and Paid SEO Tools Editor's Note: This is a section of our completely redone SEO Guide. Enjoy! As you begin to focus on your SEO and digital marketing ... these tools to fine-tune your strategy. Buffer: (PAID) Try out all the features with a 30-day free trial, then get ... read moreThe 100 Best Free SEO Tools & Resources for Every Challenge - Interactive At Moz, we love using premium SEO Tools (especially our own). Paid tools are essential when you need advanced features, increased limits, historical features, or online support. read moreSeven Free SEO Tools You Should Be Using I want to give you a go-to collection of the top free SEO tools. These are intuitive, slick, effective, powerful, and — best of all — they're absolutely free. Google Analytics is to the online marketer ... You should use it, and become familiar ... read moreTop 9 SEO Tools and Add-ons for Your Online Business MozBar lists significant SEO metrics for every web ... 5c per search. A free, all-in-one toolbox based on SEER's own in-house tools and designed to satisfy most SEO needs, SEER Toolbox targets online marketers who lack the technical know-how of seasoned ... read moreTop 20 Marketing Automation Software Solutions of 2017 The vendor also offers a free trial that allows you to test all the major features of the software. You can easily sign up for LeadSquared free trial here. Your number-one reason for choosing HubSpot Marketing should ... SEO tools that require no coding ... read moreBest SEO Tools 2017: Top 12 There are lots of free SEO tools are available on the internet ... bidding on that keyword is not a good idea.These awesome features makes this tool one of the top SEO tools every blogger should use. 4. BuiltWith BuiltWith is a sales intelligence tool ... read more12 Free SEO Tools You Can't Afford Not To Be Using Even though we use SEO Tools that we pay for, we are going to provide you with our 12 favorite free tools ... index just about every website on the planet in vitually real-time. 6. Title Tag and Meta Description Optimization Tool I know Title Tag and ... read more

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Source: 11 Free Features Of Paid #SEO Tools Every #Marketer Should Know About

Guide: How to Harness the Power of Digital Marketing for SMEs

Digital marketing is essentially leveraging digital media for reaching out to a wider customer-base in a cost-effective way. (Pexels)

The number of changes, businesses are needed to undergo these days, are enormous to update oneself on the current standards. Businesses are leveraging technology as an integral part of their daily operations, either as how they operate on a daily basis, or how they process orders. Hence, implementing technology in the day-to-day activities is the need of the hour.

Small and Medium enterprises (SMEs) are often unaware on the intricacies of a prolific marketing campaign and it is high time to make them aware of the trending marketing policies to attain more visibility.

This is where digital marketing comes into the scene, says RajKumar Jalan, CEO, Indiaonline.in.

He listed some of the most important parameters, which should be kept in mind while opting for Digital Marketing:

- Website creation: to create a website with all the basic information about the brand that is relevant for the customers;

- Search Engine Marketing: we bsite visibility increases the traffic in the website;

- SMS/E-mail Marketing: sharing SMS/E-mail is also an important mode of marketing for SMEs;

- Consumer Reviews: the review of the target customers regarding the brand or the products is one of the best ways to stay in touch with the customers and also gives scope for more development;

- Social Media: in the present time, the social media presence is sure to create more visibility of a brand because of its maximum number of reach;

Digital marketing is essentially harnessing digital media for reaching out to a wider customer-base in a cost effective yet swift way. It primarily entails the use of internet to amplify the effect of the marketing campaign, alongside measuring the impact through online monitoring and measuring tools.

Role of Digital Marketing in promoting SMEs

Here are a few beneficial ways in which SMEs can maximise their reach, through Digital Marketing:

- It is an exceptiona l way for promoting SMEs aiming to compete with well-established brands.

- Use of Digital Marketing arms SMEs with a flexible marketing potential that increases sales volume

- Digital Marketing as a solution is much more cost-effective than any conventional modes of advertisement in reaching out to target potentials, while establishing a direct contact with both, current and potential customers.

- Targeting the reach of any Marketing campaign is only possible through Digital Marketing, which ensures the prices at which these solutions are available are cost-friendly for SMEs.

- Digital Marketing Solutions come with a lot of statistical capabilities as well, which helps SMEs to put in their time and money to the most effective audience only.

- It assists SMEs in connecting with experts who keep themselves up-to-date with the developments taking place.

- It also offers SMEs with a limitless freedom to incorporate changes in their ongoing campaigns, when the need arises

Things to be kept in mind

Yet, prudence is the way to proceed, when it comes to incorporation:

- SMEs should first chalk out a reason for requirement, i.e a strategic plan that talks about the goals and why is digital marketing required in the first place. This helps in demarcating goals and working towards them in an efficient manner.

- SMEs should update themselves on the current trends of digital marketing by reading current news or popular blogs. The thought of experimentation shouldn?t bring fear within them; setbacks might be aplenty but there is a huge scope of learning that comes naturally with time.

- Tracking as well as scrutinizing website statistics is essential since it keeps SMEs updated about visitor demographics, while providing helpful insights into the population segment of the website visitors. This, in turn, helps in crafting marketing efforts effectively, in respect to the target in mind.

- SMEs should sup plement their digital marketing endeavours with a strong offline marketing plan. This can encompass anything from experiential marketing to indigenous ways of organic promotion. This will often help organizations prevent their marketing plan from becoming a one-trick pony.

Ways to go about digital marketing

Currently, two options are feasible here ? opting for a professional service from a digital marketing agency or going the self learned way through educating oneself about various ways to promote. Although, the latter has its share of positives, the first option should be the obvious choice for most SMEs as it saves time, and energy, while getting the best digital marketing service from experts, into play.

As time progresses, it is becoming difficult to ignore the benefits SME?s can get from investing their ideas and capital in a digital marketing campaign, in comparison to depending upon just traditional marketing mix. With time we?ll get to see further developm ents which would truly empower this valuable form of marketing to revolutionize our consumption pattern.


Source: Guide: How to Harness the Power of Digital Marketing for SMEs

Saturday, July 29, 2017

#WordPress #SEO Checklist: Best Tips for 2017

WordPress SEO Checklist: Best Tips for 2017 Some people say that SEO is dead now as they find SEO technics and hacks, which they are used to, to be outdated and not bringing the results they used to bring some 3 or 5 years back. Does this really mean that SEO is dead and you can cast it aside? read moreSEO Checklist 2017 for New Website Some of people find a checklist, they go through everything ... Search Console(Webmaster Tool). If you using WordPress then you can use plugins for that. Yoast is best plugin for WordPress Users as per SEO priorities. Make sure about 404 / 500 errors ... read moreUpdated SEO Checklist of the Year 2017 for New Website/Blog Feeling stuck on the same old on-page SEO routine? It's time to wake up, and figure out what's up in 2017. In this article, you will find SEO checklist of the year 2017 ... blog or website on WordPress, then SEOPressor is the best WordPress Plugin ... read more

How to Increase Your Blog Traffic Organically Guest author Belle Balace gives you valuable tips and an impressive infographic containing an SEO checklist. Keep reading to discover ... If you're using Medium or WordPress or other blogging sites, you won't have a difficult time setting up a ... read moreHow to Maximize Your On-Page SEO in 2017 With One Awesome Checklist With that in mind, here are a few simple keyword research tips to guide you ... is you'll use this on page SEO checklist as a guide to optimize every piece of content you put on your site so you can put yourself in the best position for success. read moreThe 2017 Small Business SEO Checklist Some tips ... its SEO. Some were good once, but quickly became outdated as search engines evolved – such is the world of search engine optimization. To help you wade through all of the conflicting information, we put together this compact checklist ... read moreSEO and Other Web Tricks to Boost Your WordPress Site So you want your WordPress ... Tips for Your Site to Capitalize on SEO Trends — How to stay on top of your search-engine optimization game; plus, a helpful infographic: 16 SEO facts we struggle to understand. Avoid Issues with Google: SEO Checklist ... read moreThe Ultimate Website Redesign SEO Checklist This week I had a call with a small business owner who is launching a website redesign in WordPress ... a handy website redesign SEO checklist template that can be downloaded and used by website owners and developers. The best SEO checklist will blend ... read more15 Ways to Get High-Quality Backlinks to Your WordPress Site SEO Checklist to Get Your WordPress ... and manuals work best for this. Another way you could create helpful content others are dying to link to is by developing tutorials. Whether you're a WordPress developer who recorded a live WordPress training ... read moreSEOPressor Connect Review: Must have SEO Checklist WordPress plugin This is one feature, that almost all other On-Page SEO plugins are missing. We all know about Google's SEO over optimization penalty, and people often over use known working SEO tips ... WordPress sites. This WordPress SEO checklist plugin is the best ... read more

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Source: #WordPress #SEO Checklist: Best Tips for 2017

How to Use Content & Social Selling to Make More Sales

The ultimate goal of all marketing is to generate sales.

Yes, you want brand awareness and traffic and leads. But those things don't matter without sales.

We know content marketing can help you increase revenue. But have you thought about leveraging your content for social selling?

Why social selling?

Because, according to a study by Feedback Systems, 63.4 percent of businesses who use social selling report a year-over-year sales growth, compared to just 41.2 percent of businesses who don't.

Social selling statistics

Here's how to leverage social selling in your content marketing and, ultimately, how to help your salespeople sell more.

What Is Social Selling?

Social selling essentially means using social media the way it was supposed to be used: being social.

You provide useful content. You answer questions. You have conversations with prospects.

For social selling to be effective, you really have one main goal: getting your potential customers to respond to your efforts.

In the beginning, that means getting them to comment on a status update or reply to a post. Over the long run, however, that means getting them to respond to an email or schedule a call.

How to Use Content Marketing to Generate Social Sales

There's no better example of the selling power of blogging than the River Pools and Spas blog created by Marcus Sheridan.

Example of social selling

Marcus's strategy was to create a blog post to answer every common question his customers ask about pools. Things like comparing construction materials, costs, locations, and even the type of water.

He believes that great content is the best sales tool in the world.

The idea here is to create a database of articles based on frequently asked questions which you can use in your social media customer service responses.

Don't just push those articles out on social media. Yes, by all means, share them – but their best use is to answer customer questions on social media or to engage with your followers.

However, FAQs aren't the only way to combine content and social.

What Kind of Content Helps With Social Selling?

After four years of content marketing, I can tell you this:

To generate sales, your content must be helpful and have your customer's needs in mind.

Here are some ideas:

  • How-to guides for common problems in your industry
  • Useful FAQ pages
  • Explainer content about how to use your product or service
  • Video content (even if it's just shot with your phone)
  • Webinars
  • Shocking or surprising information that gets people to take action
  • Let's break down those last two.

    Webinars

    Webinars allow you to answer your prospects' questions in real time. You can instantly overcome obstacles to the sale.

    To host a webinar, you can use software like ClickMeeting, which does all the heavy lifting for you.

    Clickmeeting screenshot

    What's awesome about webinars is that you can record the session then re-use the video in a new blog post to help answer FAQs, so you kill two birds with one stone.

    Plus, you get to hear your customer's common questions, problems, and obstacles, which will help you improve your content and sales collateral.

    Shocking or Surprising Information

    A great example of social selling using shocking content comes from Jones Lang LaSalle (JLL).

    Jeff Molander explains in this video how JLL created a few short videos of insurance experts talking about a hole in the average real estate property manager's insurance. If they have green roofs, they may not be covered in the event of a disaster like a tornado or an earthquake.

    JLL just shared the videos with their social media followers. This shocking bit of information was majorly effective and they received a ton of phone calls and emails of real estate managers looking to change their insurance policy to fix the issue.

    Molander also explains that social selling is all about copywriting. If you create content with the purpose of getting into the minds and hearts of your ideal client — backed by a desire to serve their needs — you'll get more leads.

    Hopefully, you can sell to all these new-found leads. But how do you increase your chances?

    What to Do After You Generate Traffic

    You understand how to use content and social media to generate traffic. Now it's time to turn these leads into sales.

    It starts by understanding more about your leads. Google Analytics is great, but it doesn't reveal enough information about your individual prospects to help you nurture a relationship with them.

    Enhance Your Analytics for Easier Outreach

    To enhance your Google Analytics for social selling purposes, you can install Leadfeeder, which works on top of Google's tools to reveal data related to your site's anonymous visitors.

    Leadfeeder screenshot

    Leadfeeder will actually show you which companies your website visitors work for. It uses their IP addresses to determine what offices they're browsing from. You'll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.

    It also tracks which pages your anonymous audience members look at, which can help you segment them, and it automatically pushes this data to your CRM, where you can sort them by quality, recency, and other factors.

    In other words, you have better insight into the traffic you're already getting, so you can follow up with targeted outreach messaging via your social channels and land more clients.

    You can also use this information to determine what types of content your most valuable leads are interested in, which can help you refine your ongoing social selling-oriented content strategy.

    But what else can you do to have a better chance with your social media traffic?

    Set Up Your Content for Maximum Conversions

    Driving traffic is great, but it's useless if your visitors leave without offering up their contact info and never come back. That's why it's important to have strong, highly-relevant calls to action within your content. A simple "Subscribe to get our updates" box won't cut it. You need to offer something better.

    For example, content upgrades work really well. Offer an e-book, cheat sheet, checklist, or other highly related item in exchange for their email. They work well because, since they visited the page, you know they're interested in the topic.

    My personal favorite way to offer a content upgrade that grabs attention without being annoying is via a pop up in the corner that's activated on scroll depth, like this one from my travel blog, The Wandering RV:

    Content Upgrade Optin Example

    That opt-in shows up at 15 percent scroll depth or on exit intent. I created it using Thrive Content Builder, but you can also do something similar with a free plugin like Sumo.

    Email Outreach to Enhance Your Social Selling

    Once you have your visitor's contact info, it's time to seal the deal.

    The best way to do that is to reach out to them via email or social media. Through outreach, you can interact with them, get them on the phone, or even lead them directly to a sales page on your website.

    For example, here's an outreach email HubSpot used to land 16 new B2B customers:

    Hubspot email outreach template

    For your convenience, here's some text to copy-paste:

    "Hello [first name],

    I have an idea that I can explain in 10 minutes that can get [company] its next 100 best customers.

    I recently used this idea to help our client [SaaS company/competitor] almost triple their monthly run rate.

    [First name], let's schedule a quick 10-minute call so I can share the idea with you. When works best for you?"

    If you're looking to send out a ton of emails at once with automated follow-ups, you can use a tool like Ninja Outreach or MailShake. They both make outreach really easy and stress-free.

    Conclusion

    Social selling is the epitome of new-age sales. Done right, it can skyrocket your company's growth.

    Content marketing is the epitome of digital marketing. Done right, it can also skyrocket your company's growth.

    When you combine the two? Watch out, because you'll be unstoppable!

    Of course, these things take time to master and kick in. But investing in the long game is the way to go.

    Image CreditsFeatured Image: UnsplashScreenshots by Bill Widmer. Taken June 2017.


    Source: How to Use Content & Social Selling to Make More Sales

    Friday, July 28, 2017

    TUTORIAL: Why You Should Target Long-Tail #Keywords

    TUTORIAL: Why You Should Target Long-Tail Keywords Having a long-tail keyword strategy has always been an undertaking that numerous SEOs try to avoid. Most of them think that it is too time-consuming hence a waste of time; it also uses up a lot of their hard-earned money. It's perfectly understandable ... read moreLong-Tail SEO Strategy: Why & How to Target High-Intent Keywords If you don't have a long-tail SEO strategy, you're missing out. It's never been easier to research long-tail keyword opportunities, target low-competition keywords ... Some simple on-page SEO and link building should catapult your landing pages ... read more12 Easy SEO Tools You Should Be Using Now ÜberSuggest is a free and easy-to-use keyword analysis tool. It provides you with a comprehensive analysis of your keywords, based on selected countries and target markets. Additionally, this tool also suggests keyword alternatives and even long-tail ... read more

    How to Check If Your SEO Strategy Is Working [A Tutorial With SEMrush] So, you have heard about SEO and understood that it works very well for different kinds of online business. You may be wondering why it is that ... two main things that you should use to make sure your SEO is working One is Keyword Rankings and other ... read moreHow to Target Topics for Better Online Results There are a few excellent tricks to help you find semantically linked, related phrases to your main long-tail keyword ... why they're searching in the first place. This means content writers need to wise up, too. To boost our content writing, we should ... read moreThe Best Kept SEO Secret: Long-Tail Keywords & How to Target Them The long-tail search phrases have always been a bit of a mystery. These low-volume, low-competition terms can be hard to grasp: why spend ... the Move To Target Keywords Module button. Okay, now you've got a whole bunch of long-tail keywords that you ... read moreSearch to Social Ads: How to Use Google With Facebook to Build Niche Audiences People ask why it's called Flipped ... what people talk about instead of long-tail keywords. The Next Step on Facebook The Facebook ads should be designed to give your avatar the next step in whatever product you're selling in exchange for an email ... read moreWhy You Should Target Long Tail Keywords (For SEO and PPC) ... target those highly competitive and high volume keywords at first for their Search Engine Optimization and Search Engine Marketing campaigns. So, I'm going to tell you why you should target Long Tail Keywords instead of those competitive Short Tail ... read moreLong Tail SEO Strategy: How to target High Quality Keywords You may ask that why ... so many long tail keywords for each target. Here, I recommend you to use one page for each long tail keyword or you can use potential long tail keywords in your post. Here is the example: This example shows that you should manage ... read moreLong-Tail Keywords: Why And How Should You Target Them? ... the big questions many people new to SEO ask is whether they should be targeting long-tail keywords or not. Here's a guide to what these are, why you should target them, and how you should go about doing so. Long-tail keywords are essentially just ... read more

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    Source: TUTORIAL: Why You Should Target Long-Tail #Keywords

    The Chinese marketing toolbox

    Simply copy-and-pasting strategies from familiar markets to China is not an effective approach. Val Kaplan introduces the tools for Marketing in China

    china_toolkit

    For foreigners, marketing in China is a complicated, delicate process requiring a whole new set of rules and tools.

    If you are planning on setting up a campaign in China, here is what you'll need in your toolbox: 

    Micro screwdriver: finicky complexity

    red screwdriver

    Leave your hammers in the West – entering the local Chinese market is more complex than you can imagine, especially in the online and digital marketing fields.

    If an American company wants to advertise their product with a search engine for a German market, all they need is a Gmail account and a credit card. If the same company were attempting the same strategy in China, however, they would have to first register an overseas advertiser's account with Chinese search engines, pass through a verification process that can last several weeks, manage hefty fees and, finally, pay a deposit.

    And many marketing channels don't accept foreign advertisers at all.

    Spirit level: balance across multiple platforms

    Screen Shot 2017-07-28 at 13.02.56

    Successfully launching a product in China requires a campaign strategy that works on multiple platforms. This is because the popularity of the more traditional print, television and desktop media are far outstripped by that of mobile marketing.

    The most internet searches are done via mobile, and more products are sold via mobile app than through browsers.

    If that isn't enough to convince you, consider this: users of China's biggest social media platform, WeChat, number more than three times the population of the United States.

    Illustrated instruction manual: unfamiliar equipment

    red manual

    The most important thing to be aware of when marketing in China is that the available channels are completely different to the ones in the West:

    Someone to hold the ladder: A way in

    red ladder

    None of the above channels offer English backend control – so unless you are fluent in Chinese and familiar with how they operate you'd need to find experts to run them for you.

    In addition, foreign companies can't host a website in China or even set up official social media, so making an impact in China means that you will probably have to set up a local business entity.

    Packed lunch: lots of dough

    red sandwich

    Marketing in China is going to require committing a large marketing budget upfront.

    Unless you are committed to spending cash upfront to register a company, set up local marketing channels, and find experts and consultants to run them, there aren't too many options.

    – Val Kaplan is a China based marketing expert with extensive experience in marketing technologically advanced products
    Source: The Chinese marketing toolbox

    Thursday, July 27, 2017

    5 Reasons #SEO is Important For All #Businesses

    5 Reasons SEO is Important For All Businesses The Internet's capabilities are growing day by day. A lot of businesses are competing for power on search engines on the basis of SEO methodologies and racing on a track which leads to a higher Google ranking search spot. SEO is very important for the ... read more5 Reasons Social Media Is Important For SEO SEO used to strictly include just ... to look at other options and read this post about 5 reasons to run away from your SEO company. Having a strong social media presence is so important, and some business owners just can't wrap their head around it ... read more5 Reasons Why SEO Is So Important for Businesses View all articles by John J ... chance of attracting more visitors. The following 5 reasons will explain in detail why using SEO as a part of your marketing plan can help grow and polish your business. Google search statistics for 2016 show that the ... read more

    5 Essential Blog Foundations for Strong SEO Its popularity is such that it reportedly powers over 22% of all websites and is a widely used CMS blogging platform for good reason. Wix vs WordPress ... plugins for WordPress but few more important than Yoast SEO. You could spend countless precious ... read more5 Steps to Optimizing Your Website for SEO Generating visitors from search engine results is big business. In fact, competition is fierce when ... With that said, read on for five big steps to optimizing your website for SEO. Conduct keyword research Relevant keywords that match your website ... read moreThe 5 Most Common Challenges All Introverted Leaders Face After all, there's a reason we respect ... aspect of the business. A company's success is now dependent on how fast they can innovate and deliver, so look for the 'yang' to your 'ying' to create balance. 5. Get out of your head. read more5 Reasons You Really Need SEO Building a site that meets all these criteria doesn't happen overnight, but the long-term investment is worth it when you think of all the benefits. We all know how important ... week for five MORE reasons your business needs SEO, and check out our ... read moreGive It Away! 3 Reasons to Create Shareable Content and Distribute It for Free. businesses are run on hard data and ROI, after all. But assets like PR opportunities, global-search engine traffic and credibility should not be discounted in lieu of demanding that marketing directly drive sales. Related: The New PR: 5 Content and News ... read moreColumbia, MO Reason #199 Why Financially Supporting the Local .Well-Beyond. 'Marketing Network (#WellBeyond) Business May Be a Dreadful Decision Desktop apps, like mentioned above, are usually much "fuller" and are comprised of all ... MO Reason #199 Why Financially Supporting the Local .Well-Beyond. 'Marketing Network (#WellBeyond) Business May be a Dreadful Decision Why An App Is Important ... read more5 years of blogging – survey results When I started this blog exactly 5 years ago ... I didn't learn any SEO or marketing tactics, I didn't prepare 50 or so articles before launching the website. I just sat down and started writing, with no background knowledge at all. read more

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    Source: 5 Reasons #SEO is Important For All #Businesses

    5 Ways to Up Your Content-Marketing Game

    Free Webinar | August 16th

    Find out how to optimize your website to give your customers experiences that will have the biggest ROI for your business. Register Now »

    In the modern business world, content marketing is an absolute must if you're serious about establishing connections, cementing relationships with customers, increasing sales and growing your company.

    Traditional marketing is old, and it's dying. Marketers are making the shift toward content marketing, and they're finding success. The Content Marketing Institute defines the practice as a "strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience -- and, ultimately, to drive profitable customer action."

    Instead of selfishly pitching your products or services, you're providing relevant, useful information to help solve the issues your clients and prospective customers face on a daily basis. 

    Here are five ways to make content marketing work for you.

    1. Craft quality content that ranks on Google.

    Zach Bulygo and Sean Work of KISSmetrics describe an absolute baseline for content marketing: It must be engaging and thought-provoking enough to drive actions.

    An engaged audience hangs on your every word and takes in all that you write or say. It starts with you and what you write.

  • Leave readers with questions. Ask simple questions about how they intend to act on the tips you've shared.

  • Include an important and promising introduction: Pique your readers' curiosity by hinting at what they'll gain if they continue reading.

  • Tell stories: Humans are emotional beings. We're more likely to remember the story about events leading up to war in 1976 than the year the war began.

  • If you provide content that sparks a flurry of comments, search-engine bots will realize your post isn't only important but also is being updated regularly. This is a great way to get Google to come back to your site more frequently.

    Related: Create Quick, Easy and Effective Content with This Simple Technique

    2. Clearly define your audience. 

    "Clearly defining your target audience is the No. 1 one thing your content-marketing strategy should take care of, but I'm often amazed by how many businesses skip right past this step," says Abdullahi Muhammed, Founder and CEO of content-marketing agency Oxygenmat. "Without knowing who you are marketing to, what keeps them awake at night and where they hang out online, you have zero chance of creating content that truly educates, entertains and converts them."

    Business owners often believe they simply "know" their audience. Experienced marketers understand that only careful research will lay an effective foundation for any campaign.

    Don't stop after you define your target audience's basic demographics. Establish specific personas for different types of people who are likely to want what you're offering. Describe each persona's geographic location, occupation, income and other characteristics to get inside their heads and start to understand their motivations. 

    Related: 10 Ways to Learn About Your Target Audience

    3. Repurpose your content.

    Let me guess: You're thinking, "Hell no!" You're not alone. Many people believe content always should be fresh -- never warmed-over with a few tweaks and re-served to your audience. It's understandable to worry that you're undercutting them or risking their confidence in your brand. 

    In fact, adapting and repurposing your content for various delivery methods makes good sense. Some people are highly visual and respond best to content that includes infographics or videos. Others desire the in-depth information they can get through webinars. And some members of your target audience are so busy multi-tasking, they can afford to listen to a podcast only while jogging or driving.

    If you churn out dozens of different pieces but use a one-size-fits-all approach, you might be disappointed by the small number of shares and likes you earn. Experiment by repurposing your existing content and packaging it in new formats. 

    Related: 4 Ideas for Repurposing Your Brand's Content

    4. Promote and distribute your content.

    All your high-impact research and other good work will be futile if you fail to get the content in front of your audience. According to 2014 study from Altimeter, 53 percent of business owners know they need a content distribution strategy, but only 26 percent actually invest in one.

    Great content doesn't automatically find an audience. It won't distribute itself. Create a plan for how, when and where you'll promote your content pieces.

    Related: Is Your Campaign Effective? 5 Tips for Improving Influencer Strategy.

    5. Set specific goals.

    Online marketing guru and Due founder John Rampton says businesses often fail to set realistic objectives for content-marketing efforts. "When I ask business owners what they hope to accomplish from their content, nine times out of 10 they say, 'Increased sales,' "  he says. "But the reality is that there are few times when a single piece of content can be directly tied to revenue."

    What's a better way to frame the content marketing issue? "Some of the most common are increased leads, brand awareness (keeping your company top of mind) and customer retention," Rampton says. "Keep in mind that some business goals can be a little lofty -- and difficult to track. For instance, who doesn't want increased brand awareness? But if you're going to state this as a goal for your content-marketing efforts, how are you going to know if you've achieved it? This is where tracking specific metrics come in."

    Related: 7 Popular Goal-Setting Strategies That Will Help You Achieve Great Things on Social Media

    Tobi Abdulgafar

    Tobi Abdulgafar is a writer, entrepreneur and founder of Your Content Mart, a content marketing company.

    Read more
    Source: 5 Ways to Up Your Content-Marketing Game

    Wednesday, July 26, 2017

    Say Goodbye To These Age-Old Optimization Tactics

    Say Goodbye To These Age-Old Optimization Tactics Over time, we have experienced a lot of changes in the world of digital marketing, especially in search engine optimization. We have to accept the fact that it is no longer an easy-peasy job for us. But we couldn't blame search engines for making it hard ... read moreHow to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment Say goodbye to 35% of mobile customers — and that's not ... Let's take a look at a few of those reasons — and the mobile optimization tactics you can use to combat them. As far back as 2004, studies like this one, led by psychologist Elizabeth ... read more2015 SEO tactics: 3 ways to make Google your BFF Search engine optimization (SEO ... the other aspects of online marketing: Say goodbye to the days of separate departments (SEO, social and content) to achieve greatness. The trend for 2015 is to fully integrate these areas so the SEO person/department ... read more

    Tower Defense Game Rules (Part 2) These Rule branches are for each object in the game Rule ... With the games mentioned above, when building Tower in one location is only two ways: "Living forever" or "Say goodbye", there is no way to move one Tower to another location. read moreStill Struggling with Your SEO Strategy? Focus on These 4 Best Practices for Improved Results Search engine optimization experts are still faced with the constant struggle to provide the right results, but the all too often, expectations are focused on vanity metrics or outdated tactics ... historic content and saying goodbye to the clutter. read moreThe elites win a round, but in France Madame Le Pen tried to adapt certain Trump tactics to her campaign and it clearly did not ... elect's campaign warning to the British to "expect consequences" for saying goodbye to Europe and all that. Iain Duncan Smith, the former Tory leader ... read more6 ways to kill your mobile growth in 2014 However, 2014 should also be a year not just to innovate, but to avoid repeating these mobile mistakes made by brands in ... if the user experience doesn't delight, you can say goodbye to audiences. If you do not optimize specifically for mobile, not ... read moreThe elites finally have something to cheer, but it's in France The good news for the elites in the land of the free and the home of the brave, driven to the point of madness by the success of Donald Trump, is that they finally have something to cheer ... "expect consequences" for saying goodbye to Europe and all ... read moreThe Online Jungle: What's the Future for Organic Search Rankings? However, 2014 is still shaping up to be a year of note in the long evolution of search rankings and website optimization ... Google Authorship is the best we've got. Say goodbye to the old fire-and-forget strategies of brands churning out casual content ... read more

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    Source: Say Goodbye To These Age-Old Optimization Tactics

    4 Ways This Auto Business Grows with Digital Marketing from ReachLocal

    When Shawn Beecher, owner of Mobile Empire Detailing, was starting his businesses, he didn't have a large budget for advertising but knew that online marketing was essential for growth. He wasn't sure how to get started with getting his business online, so he partnered with ReachLocal for search advertising and SEO to establish a presence on top search engines like Google and get more customers.

    Within the first year of working with ReachLocal, his business grew by 130%. But, ReachLocal made it look so easy to quickly drive results through online marketing, he thought he could do it on his own.

    "I tried running my own campaigns for six months, and it was a tremendous failure," said Beecher.

    He started doing his online marketing with ReachLocal again and has never looked back.

    Paid + Organic Strategy Doubles Customers

    Immediately after restarting ReachSearch, ReachLocal's search advertising solution, Mobile Empire Detailing was getting more calls, website visits, and new customers. After adding ReachSEO, ReachLocal's SEO solution, to his marketing mix, Beecher said his calls doubled, a testament to the power of using ReachLocal's centralized online marketing service for all his needs.

    The increased exposure through a paid and organic strategy on search engines has allowed his business to flourish, and as a result, he was able to:

  • Hire more employees
  • Add vans to his mobile unit
  • Move to a larger location
  • A Complete Digital Presence with ReachLocal

    Mobile Empire Detailing now runs a comprehensive digital marketing program with ReachLocal, including website solution ReachSite, listings management solution ReachListings, and a social media marketing solution. This integrated digital marketing campaign allows Mobile Empire Detailing to have a full presence online.

    ReachEdge Tracks & Enhances Success

    ReachEdge, ReachLocal's lead management solution, gives Beecher the power to know what's actually working to get him new customers online. He's able to access his reports and incoming leads directly from his phone, so he can make business decisions in real time on how to spend his marketing budget, which is solely focused on digital marketing at this time.

    "It's like a marketing cheat sheet in the palm of my hand," said Beecher.

    Working with the ReachLocal Team

    ReachLocal's solutions and team of marketing experts empower Mobile Empire Detailing to focus on their business while their online marketing is driving new clients through the door. Now, their small business has an expert in all of the different advertising aspects which allows them to show up online in ways they wouldn't be able to without ReachLocal's help.

    "Without ReachLocal, my business would be half the size it is now," said Beecher.

    Read the Review & Watch the Video

    Read Mobile Empire Detailing's full ReachLocal review on our website, and watch their testimonial video below to learn more about their results working with ReachLocal.

    Stephanie Heitman

    Stephanie is the Communications & Content Marketing Manager at ReachLocal. She has experience in digital marketing, social media management, and content creation for SMBs. Stephanie specializes in helping businesses improve their online reputation and appreciate the impact social media and digital marketing can have on their brand. When she isn't researching the latest online marketing tips and trends, she enjoys eating pizza and watching too much TV with her husband and her dogs.

    View all articles


    Source: 4 Ways This Auto Business Grows with Digital Marketing from ReachLocal

    Tuesday, July 25, 2017

    Optimizing Sites for Featured Snippets with Q&A Content [Case #Study]

    Optimizing Sites for Featured Snippets with Q&A Content [Case Study] | Latest News

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    Source: Optimizing Sites for Featured Snippets with Q&A Content [Case #Study]

    The psychology of search: Unleashing the power of connection

    Sign up for our daily recaps of the ever-changing search marketing landscape.

    Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, "Because it just works."

    The truth is that there are a number of psychological principles that can explain why search is such an effective form of marketing. Understanding why users interact with some search listings and not others can help you craft a better user experience, from the initial click all the way through to the conversion.

    Every decision we make based off one of two motivations: We are either looking to avoid or remove pain, or we are looking to gain pleasure. Pain and pleasure drive us to look for ways to make our lives better. Now, before you stop reading because you think I am getting a little too "unscientific," let me give you an example.

    At 2:00 AM, you wake up to a flood of water in your home. The water heater has broken, and now you are experiencing a ton of pain. What do you do?  You search for an emergency plumber in your area and give them a call. Why did you do that? You were experiencing the pain of your water heater bursting. If it didn't cause you pain, you would have just said, "I'll deal with this in the morning," and headed back to bed.

    Here is another example. You get a raise, and you want to "reward" yourself. There is this car that you've always wanted, and now you have the means to purchase it. This car has been the reason you've worked so hard in the first place. You know that getting this car, sitting in the driver seat, and cruising down the highway will make your life better. So you search for a dealership, haggle for the best price, and drive away in your dream car. Again, why did you do that? Because it created pleasure.

    Pain and pleasure are key driving forces behind every person's action. As search marketers, we can use this understanding to help us better align our products, services, website pages and search strategy to connect with people on a deeper level. As entrepreneur and digital marketing expert Neil Patel notes:

    [U]nderstanding the psychology behind why people behave the way they do plays a crucial role in establishing an effective online marketing strategy.

    Getting to know your users

    You don't have to have a psychology degree to better understand what motivates your users — you just need to be willing to do the work.

    It starts with creating a detailed persona. A persona is a semi-fictional character that represents your ideal customer. When developing personas, many stop at demographic information. But the real power is uncovering the psychographics. One exercise we use when creating personas is empathy mapping.

    Empathy mapping helps you step outside yourself and into the world of your persona. It forces you to experience the world from a new perspective. Often times when creating marketing material or planning a search strategy, we get wrapped up in the metrics and forget about the actual human on the other side of our strategy. Empathy mapping will help you detach from the technical for a bit and help you focus on th e practical.

    Why are they searching?

    Before ever doing keyword research, you must understand why people are searching in the first place. User intent will help you define terms and phrases that lead to action. Here are a few questions you can use to identify user intent and uncover the "why" behind the search:

  • What are you promoting, selling, delivering?
  • What problem does your company solve?
  • What actions do we want a site visitor to take?
  • Why should a user visit your site?
  • What are users expecting from your site?
  • These questions will help you take your product or solution and discover why it's valuable to your end users. Now, typically your business will have multiple personas, but there are usually a few key pain points that all you users share. If you can find, uncover and leverage these pain points, you'll be able to create a search strategy that delivers results.

    Creating connections in the SERPs

    People trust Google. They trust that the results they receive after submitting a query are ordered that way because those sites deserve to be there. While the search engine results pages (SERPs) aren't perfect, they are typically very relevant. This is how Google has built trust over time, by continually providing relevant results to its users.

    Now, sites that earn these higher rankings also earn trust. But, if you abuse that trust, you will lose in the long run. This is why having a human-centric search strategy is important. Many try to take shortcuts with black-hat tactics that may drive them traffic for a short amount of time. But, if your site does not meet the needs (pain or pleasure) of the user that clicked your link, your site will not maintain that position or viability in the long run.

    While we often obsess over the hundreds of different ranking factors (which are important), we often overlook the most important part of the equation: the end user. Because the user trusts the search results, we need to learn the real motivations behind their searches and build a strategy that speaks to them.

    Some opinions expressed in this article may be those of a guest author and not necessarily Search Engine Land. Staff authors are listed here.

    About The Author Ryan's pretty much your average guy, except for the average part. He is the owner and founder of Shelley Media Arts LLC. He is passionate about helping companies make a more personal connection online with their customers and prospects. Ryan is active in influencing and promoting human driven SEO, personalized marketing and empathic leadership. When he's not working in the "shedquarters" you can find him hanging at the beach with his family or jamming out in the playroom with his 2 young sons. Check out SMA's blog for more great content.
    Source: The psychology of search: Unleashing the power of connection

    Monday, July 24, 2017

    Need to Improve #SERP? 8 Most Valuable #Google #Ranking Factors

    Need to Improve SERP? 8 Most Valuable Google Ranking Factors Yes, there are about 200 different Google ranking factors, and no, we don't expect you to have them all memorized. Many are encoded in SEO best practices as well – but the most influential factors tend to slowly shift over time as Google decides what's ... read moreUnderstanding and Improving Your Google Ranking for Better Business Results Your Google ranking is your starting point at the top of the funnel that drives your business outcomes farther down the funnel. Where your page appears in the SERPs ... To improve within these content-dependent Google ranking factors, you need to make ... read more8 Powerful Google Analytics Tips to Increase Your Conversion Rate Because yes, used wisely, Google Analytics can help you to increase your conversion rates. Big time. The next Google Analytics tips and insights will help you to master metrics and data to improve the ... that are the most expensive and the lowest ... read more

    Say Goodbye To These Age-Old Optimization Tactics Follow Google's format and if you are lucky to answer the user's query your content will be featured. With this new addition in SERP, it is safe to say that ranking is not the only determining factor ... you improve your SEO strategies. You need ... read moreIs CTR A Ranking Factor In Organic Results? It's necessary to protect their most valuable ... not for ranking." If you think about it, it clearly fits into Google's policy of "fixing" ranking factors that are easy to manipulate. This also goes hand-in-hand with recent heavy SERP ... read moreSemantic Search and Content Marketing #SEMrushchat Content marketing is very valuable and serves as ... for content publishers and content ranking. Google continues to roll out updates to its algorithms and experiment with the SERP layout. As a result, marketers need to understand how other elements ... read moreThe Most Important Google Ranking Factors A site with unique, valuable content that is regularly updated and has an appropriate contact page will always rank well. SSL certificates are also very important for Ecommerce sites in particular. The most ... SERPs, Google has a range of negative factors ... read more8 things you need to know about Google AMP "Also, Google wants to keep people on the mobile web. While Google has five of the nine most-installed mobile apps, the reality is that their market share is far less certain there." AMP is not directly a search engine ranking factor, and sites that adopt ... read more8 Things SEO's Hate About SEO Sure, its great and one of the best ways to organically improve rankings ... SERP, redirects, Canonical URLs, etc. which most of the general population doesn't understand the meaning nor importance of. That's okay, but as SEO's we need to take ... read more

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    Source: Need to Improve #SERP? 8 Most Valuable #Google #Ranking Factors

    CEO of Ottawa SEO Services Announces They Have Found Best Strategy for SEO Services to Handle Visibility Issues Experienced by Website Owners

    NEPEAN OTTAWA, CANADA - 24 July, 2017 - Yesterday, Ottawa SEO Services made known to the public about the release of their new effective SEO strategy. This new strategyis made to aid business owners that want to enhance visibility online to do so with ease. In order to ensure improvement and help them to remain top Search Engine Optimization Company in the entire Ottawa area, they have joined forces with other digital marketing experts around.

    The Ottawa SEO Services just announced the launching ofamodern and innovative strategy for its SEO service. This newly developed strategy is the product of many years of research, and its development effectively addresses many of the intriguingissuesconcerning lack of visibility or in theability to be discovered on the popular search engines like Google, Bing, and Yahoo, which oodles of business owners have been experiencing for a long time. The Company is optimistic that this new seocanada discovery is the complete solution to the issue on ground.

    The Chief Admin of ottawa seo services speaking at the launch said "The new SEO strategy came out of thorough and rigorous research to the highest and most compelling needs of consumers regarding lack of visibility on search engine and really, this strategy will return smiles to the faces of business owners that want to utilize digital marketing."

    Numerous business owners, managers, and digital marketing groups were in attendance, and all of them expressed their cheerfulness and excitement even as they examined the impact the strategy will have on the life of marketers and Canadians in general. A member ofa digital marketing group expressed appreciation and said "The Ottawa SEO Services has decided to take up this challenge to bring the best solution to the highest problem of website invisibility that business owners are experiencing and providing the solution. Hopefully, this strategy will make the lives of people better."

    The event attracted theattention of people from different parts of Ottawa as well as people that in civil society are not really interested in digital marketing. One of the participants said, "This new SEO strategy has broken limitation in the world of digital marketing, and it can be said to be one of the superior contributions in Digital marketing recently."

    Those that want to partake in the use of the new ottawaseo strategy can simply link up to the website http://www.ottawaseo.net  to indicate interest. The early bird will be rewarded with fantastic offers coupled with added services.

    Ottawa SEO Services is a digital marketing company made up of a team of SEO experts working on the internet. This company started the operation on the outskirts of Ottawa. They always stay current with trendy SEO updates daily. Their unique hands-on approach to SEO allows them to increase Google organic keyword ranking for all customers.

    Contact information of Ottawa SEO Services:

    Media ContactCompany Name: Ottawa SEO ServicesContact Person: SupportEmail: info@ottawaseo.netPhone: 1-613-854-8089Address:404 Sadar PrivateCity: NepeanState: ON K2J 3T3Country: CanadaWebsite: http://www.ottawaseo.net/


    Source: CEO of Ottawa SEO Services Announces They Have Found Best Strategy for SEO Services to Handle Visibility Issues Experienced by Website Owners

    Sunday, July 23, 2017

    Are You Making These Blunders When Optimizing Your #Website?

    Are You Making These Blunders When Optimizing Your Website? Many bloggers think in order to rank high within the SERP's you have to build authority external links relevant to your website. Bloggers are so caught up in this notion they forget how On-Page SEO and other factors play a huge role in their success. read more6 SEO Strategies That Are Hurting Your Online Business Find out how to optimize ... mistakes website owners make as they build links. And even though there are fantastic guides talking about link building, I see these mistakes over and over again. Here are six link building strategies that hurt your SEO ... read moreMistakes to Avoid When Hiring an SEO Company You must consider guarantees a red flag. This is because there are so many things that are considered before ranking is determined. What's more is that these factors keep on changing. It is impossible to make ... about optimizing your website for local ... read more

    Blogging? It's Easy If You Avoid These Mistakes If you avoid these blogging mistakes, you'll realize the results after a few weeks of blogging. You'll find that it does help in increasing traffic to your website. That is, you choose a broader niche. Most bloggers make this mistake because they want ... read moreBetter Content, Better Websites, and a Little Inspiration These ... you're struggling to make your content stand out, or you just want a potent way to get your message across, give it a try … On Tuesday, we welcomed our colleague Chris Garrett back to the blog. He wrote about 10 rather sad business website ... read moreAre You Making These Common Website Navigation Mistakes? Everything important about your website is connected to the navigation, from content to the URLs. Let's look at some common navigation mistakes ... t say what you do. Save visitors the click (and help reduce your bounce rate) by making your website ... read moreFive Common Mistakes Made When Managing Paid Search Campaigns You've probably read articles on quick paid search campaign fixes, but I am going to talk about things you should not be doing and how to fix them. If you're a brand manager, you may want to make sure your agency is not making these mistakes. read moreTips For Properly Optimizing Your Social Media Accounts At the end of the day, you will not only increase the visibility of your profile and website, but you will also gain an extra link from your website to your profile. With that being said, how do you go about optimizing ... these types of keywords this will ... read moreWho Are You Selling To? The Basics on Buyer Personas For Ecommerce Remember, having a comprehensive understanding of your customers is crucial to meeting your business goals. Regardless of whether you're hoping to optimize or build the customer experience, create better ... form fields on your website that can capture ... read moreHow Can HTTPS Mistakes Affect Your SEO? What do you think about the new HTTPS tilt? Well, Google is showing its preference for websites ... of making the change or you are just thinking about it, you should avoid these five common mistakes of HTTPS implementation that are hurting your SEO ... read more

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    Source: Are You Making These Blunders When Optimizing Your #Website?