Internet Marketing Company, fishbat, Shares 5 Common Misconceptions about Search Engine Optimization

TRIBECA, N.Y., Aug. 18, 2017 /PRNewswire-iReach/ --  fishbat, a leading Internet marketing company that combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, understands that the world of search engine optimization (SEO) is an ever-changing landscape, and shares five common misconceptions about search engine optimization.

Consumers rarely dig for information beyond the first page of search engine results, making investing in SEO non-negotiable. Online visibility through SEO will result in social proof, implied authority, and more traffic for the business. Search engines adapt to the changing online landscape, and in turn, search engine optimization tactics are constantly changing as well. Some of those changes leave businesses struggling to improve SEO results, while operating under the misconceptions below, based on old SEO practices that no longer help businesses.

You can do it all through content marketing While "Content is King" for today's online business exposure, it certainly is not a stand-alone method to drive SEO success. Businesses who count on content marketing alone lose out on a lot of exposure. SEO should be approached with a combination of content marketing, highly-targeted PPC ads, and on-page SEO—all of which should be optimized.

Keyword stuffing drives SEO Once upon a time, keyword stuffing encouraged indexing and improved search engine rank, but those days are long gone. Web crawlers seek quality content, not superfluous stuffing. While keywords are still vital to get your web pages to rank, they no longer drive results through sheer quantity. Businesses should include strategic keywords in titles, tags, descriptions, and URLs, in a way that is organic for the reader, while boosting SEO.

Link manipulations drive traffic and higher rank Paid links, reciprocal link exchange programs, link farms, and other old link manipulation tricks are now identifiable by search engines—and are penalized with diminished search engine impact and visibility. As with content, quality and user-value should be the focus for link implementation. Backlinks should drive traffic from reputable sources, and outbound links should also attach to reputable sources that provide additional benefits for users.

You must have exact match domains to rank well Once spammers got a hold of this idea, it ceased to drive the success it once did. When creating a domain name, focus on conciseness, intuitiveness, branding efforts, and broad keywords.

On-page SEO is a one-time project Businesses often optimize their website for SEO upon launch, but then never revisit it. Now, on-page SEO needs to be revisited regularly to react to the changing needs of the business, its objectives, and its user's behaviors. From leveraging trending keywords, to updating content, keeping on-page SEO fresh will drive organic traffic through improved visibility and user experiences.

ABOUT FISHBATfishbat internet marketing agency is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

Source: Internet Marketing Company, fishbat, Shares 5 Common Misconceptions about Search Engine Optimization