Canadian International School picks agency to handle search duties

AdvertisingAgenciesAppointments 09/11/2015 Mon 09:11 in Singapore by Staff Writer

International baccalaureate school, Canadian International School (CIS) Singapore, has appointed Happy Marketer as its global search engine optimisation (SEO) and search engine marketing (SEM) agency.

The appointment comes following a pitch and is for a period of one year.

Happy Marketer, a digital marketing agency headquartered in Singapore, will provide SEO and SEM services for CIS Singapore and globally. The agency also works with clients such as Nanyang Business School, Kaplan, and the National University of Singapore School of Computing, among others.

Michelle Sharp, head of communications and marketing, Canadian International School (CIS) Singapore said that the agency was selected due to the scope of their experience and success within the education sector, and the breadth and depth of their SEM/SEO experience.

Prantik Mazumdar, managing partner, Happy Marketer said, "We are confident that our digital expertise and domain knowledge will stand in good stead and help us add value and improve their visibility on search engines. We look forward to partnering with them to leverage major search engines to drive high-quality leads from international markets."

Source: Canadian International School picks agency to handle search duties

Why Cyber Monday #SEO Strategy Starts Weeks in Advance #

Why Cyber Monday SEO Strategy Starts Weeks in Advance David Lovell is Director of SEO & Business Development at Matomy Media Group. Doesn't it seem like shopping for the holidays arrivers earlier and earlier every year? When purchasing a Halloween costume, Christmas decorations are already for sale. read more2016 Checklist to Maximize Revenues from Multi-Channel Campaigns - By Margaret Mastrogiacomo An Example of a Limited Time Offer Application for Cyber Monday ... it's best to start with your revenue goals. An example of a multi-channel campaign planner used to develop a goal-focused strategy: Based on your number of rooms, ADR, and occupancy ... read more

Cyber Monday Optimization Checklist The Monday after Thanksgiving, otherwise known as Cyber Monday, falls on December 2 this year. If you're keeping count, that's about two weeks ... start Pinterest boards around. Pin images that are visually attractive and aligned with your Cyber Monday ... read moreBritain's Cyber Monday: Does It Really Exist? While Black Friday, Thanksgiving Weekend and the more recent addition of Cyber Monday are big ... one of the reasons why we focus on a period as opposed to a day." Consumers expected to spend £4.6 billion online over the two weeks commencing 3 December ... read more5 Black Friday and Cyber Monday Marketing Tips for 2014 Advance Warning Plus Timing are Key Why ... Monday? The holiday sales start on Thanksgiving day and continue well beyond Cyber Monday, until after Christmas. Online sales and digital are definitely mitigating those dates, said Holly Pavlika, SVP of Brand ... read more16 Tips for Ecommerce Holiday Season Success Implement a holiday SEO strategy ... "At two weeks out, begin to engage customers more aggressively with 50 percent off and free shipping deals," Jao says. "Save your best deals for the biggest shopping days (Cyber Monday, Super Saturday, etc.), read moreHoliday Search Planning For Local Businesses In 5 Easy Steps Will you offer special deals for Black Friday or Cyber Monday? Do you have ... will help you craft a local strategy for your SEO program. Start now so you're ready when the shoppers want to buy. If you wait until the week before Thanksgiving, it will ... read moreThe 12 Days of Holiday Revenue Maximization for Your Online Store Coremetrics data shows that online spending on Black Friday this year was up 15.9% compared to last year, and up even more on Cyber Monday. That is a great start, but it is too ... opportunities in the next two weeks, your holiday revenue could ... read moreBest times to buy big-ticket items Airline Tickets View gallery Thinkstock The optimal time to get the lowest price on a ticket for a domestic flight is 47 days in advance, according to a study ... Thanksgiving during Black Friday and Cyber Monday sales. Cook says you can expect discounts ... read moreSeoul Trained: Inside Korea's Pop Factory She smiles and bows, and when I ask Jo why the girl is here rather than in school ... former member of '90s R&B legends Seo Taiji & Boys. Just below that you'll find offices devoted to expanding the company's vast international audition network. read more

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Source: Why Cyber Monday #SEO Strategy Starts Weeks in Advance #

Multilingual International SEO Agency Launches New Marketing Website

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Source: Multilingual International SEO Agency Launches New Marketing Website

Digital skills leading to marketing success

Marketing professionals looking to further their careers today are required to develop a whole range of new skills within marketing planning and strategy.  A common theme throughout is applying digital skills to the planning process.  

In today's fast moving and ever changing business world, traditional marketing skills are vital, but with new technologies being developed and applied within the marketing function, marketers more than ever need to stay up to date with developments in digital technologies in order to stay ahead in a competitive labour market.

Adding to current career qualifications by undertaking accredited training programmes not only help marketing professionals enhance their CV, but enhance their knowledge of key concepts and help them in applying this knowledge to help their organisations grow.  Not only that, gaining insight into new digital concepts within marketing, provides valuable knowledge and expertise that enhances an organisation's marketing strategies.

Digital Strategy is a well-documented and important develop within marketing strategy planning and it's now a key driver for business growth and a key element of the strategic planning process.  Applying planning tools in a digital context supports an understanding of how digital disruptions like Big Data, Mobile and Social Media are affecting the marketing environment in general. 

These disruptions however, are providing organisations with new opportunities to develop new products and services, penetrate new markets and use data to improve marketing effectiveness.  Digital strategies also enable organisations to react with agility to ever-changing market and customer needs.

As well as considering emerging trends within their respective markets, marketers also need to understand the strategic implications of using digital marketing tools, like:

Website Marketing

Search Engine Marketing (SEM)/Search Engine Optimisation (SEO)

Email Marketing

Online Advertising/PR

Social Media

Blogging

Data Management and Analytics, and

Mobile Marketing

So…  How do you take advantage of the opportunities digital marketing offers your business? How do you stay ahead of other marketing professionals that can develop innovative digital marketing strategies that make a difference to the bottom line?

A good starting point is to make sure you're equipped with the right skills and show your commitment to developing your competence to become a resourceful and modern marketing professional.

The City of Glasgow College will be running courses to help you hone the skills you require to stay competitive in the marketing profession.  More specifically, help you hone the skills in the growing and ever-changing digital marketing arena. These courses will give you the opportunity to benefit from a wealth of knowledge and ensure that you're current qualifications remain up-to-date and relevant in an ever-changing and competitive labour market.

If you would like to understand and apply the key fundamentals of developing an effective digital marketing campaign and/or develop digital strategies that will support business growth, find out more about the Chartered Institute of Marketing's Digital Marketing or Digital Strategy courses.

These courses cover best practice and techniques including Search Engine Optimisation (SEO), Website Design, Analytics and Social Media, while also giving you the skills you need to achieve marketing effectiveness and success.

Stuart McDowell, Partnership Development & Academy Manager, City of Glasgow College

Tel: 0141 566 6222Email: Maime.hunter@cityofglasgowcollege.ac.ukWeb: www.cityofglasgowcollege.ac.ukTwitter: @CofGcollege

Source: Digital skills leading to marketing success

Meta Description Tags #

Meta Description Tags Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. When we talk about something being "meta," we are aware of the self-referential nature of the object—a movie about a movie, a song about a song, etc. read moreUsing Meta Tags in HTML: Some Basics and Best Practices Why are Meta Tags Important? In the past, meta tags were used by search engines to index web pages based on title, description, and even keywords. In a perfect world, if everyone had used them fairly, it would have served as a boon. However, certain ... read more

How To Write A Meta Description That Gets Click-Throughs Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal: Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in ... read moreWhy Meta Description Tags Are Important Instead of affecting your rankings, meta description tags will make your webpages stand out in Search Engine Results Pages (SERPs) and potentially improve your Click Through Rate (CTR) by providing potential customers a quick snapshot of your page ... read moreTitle Tag and Meta Description Tag Optimization For instance, the Title Tag of this page appears as Meta Tag Optimization : Title and Meta Description Tag Optimization' at the top bar of your web browser. This is because these words were entered into the Title Tag of the web site's HTML code. read moreHow To Use HTML Meta Tags HTML meta tags are officially page data tags that lie between ... This is only a rule of thumb, not a definite "best practice" anymore. The "description" meta tag helps websites in three important ways: "Description" tells the search engine ... read moreHow to Add Emojis to Title Tags and Meta Descriptions in WordPress Expedia recently started using Emojis in their title tags to try to increase click-through rates. If you're using WordPress, you've likely tried figuring this out by either copy+pasting emojis, using a WordPress plugin, or trying to type the formal ... read moreMETA tags META tags are used to give information about your web page. Different META tags are used for various purposes. The most used ones are the author, description, and keyword META tags. Unlike most other HTML tags, META tags do not have a closing tag. read moreHow to Find the Meta Tags for Any YouTube Video This extension will show up on any YouTube video watch ... of the pop-up menu. Meta Tags Are A Ranking Factor - But Not The Only One Do not just copy and paste the tags from another video - you wouldn't do it with the title or the description and it's ... read moreGameStop is Accepting Overwatch Console Pre-Orders Authentication checks for PS4 and Xbox One were recently discovered and Battle.net's meta tag description of the game has said, "Overwatch is Blizzard's team-shooter for PC and consoles." Blizzard is expected to confirm plans to bring Overwatch to ... read more

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Source: Meta Description Tags #

Add Missing Businesses to Google Maps Via the iOS App

Google has integrated the Google Map Maker into its app for iOS, allowing anyone to add a missing business on the fly.

The changelog of the most recent update to the Google Maps iOS app reveals that one of the new features is the ability to "easily add new and missing businesses from the sidebar."

It's exactly as easy as it sounds. Here's how to add a new business to Google Maps via the iOS app:

Tap on the hamburger icon to reveal the menu

Tap on 'add a missing business', at the bottom of the menu underneath Settings.

Fill out the required information: name, address, category.

Fill out optional information if you wish: phone number, website, hours, etc.

Submit the listing.

Anyone with the Google account and the iOS app is able to do this — so next time you visit a business that is not located on the map you can do them a favor and add a listing.

Alternatively, you can add your own business to Maps using this method if you haven't already — but I suspect it will primarily be used to add listings for others.

Image Credit: Tsyhun / Shutterstock.com

Source: Add Missing Businesses to Google Maps Via the iOS App

The Optimized Publisher: Heading Tags #Chivas

The Optimized Publisher: Heading Tags Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. In one of my earlier posts, URL Structure and Site Architecture, I talked about the importance of organizing your site via a hierarchical structure and ... read moreGoogle's AMP—an Internet giant tackles the old myth of "the Web is too slow" Instant Articles use RSS and standard HTML tags to create an optimized, slightly stripped-down version ... richer experience than reading those same articles when they appear on the publisher's site. Apple News appears to work roughly the same way ... read more

Gaming on Linux is Here: Install SteamOS Beta Today Origin is a similar competitor from EA, but Origin carries only EA titles while Steam is publisher-independent ... Boxes" (console-like devices that run on PC hardware), run optimized software and drivers for gaming, and have the Steam client bundled ... read moreThe Latest: OneSpot; Viewbix and Kaltura; Taptica With AreaOne "With an increasing appetite for driving one-to-one, personalized consumer engagement, the best brands are demanding the ability to use their content to build real, individualized relationships with people — at scale and optimized for business result read moreCookbooks to be half-price at Friday's Haunted Food Truck event at The Eagle Douglas is expected to be a one-way road, heading south. The books retail for $19.95 ... Other Wichita Eagle staff members on hand include publisher Roy Heatherly, Suzanne Perez Tobias, Denise Neil, Carrie Rengers, Annie Calovich and Gabriella Dunn. read moreThe 5 Most Valuable Places for Keywords on Your Website How many times have you searched for an image and ended up on the website that hosts the image? People often search for images alone, so it's worth your time to optimize yours with keywords ... to keyword-optimized paragraph and header tags, and you ... read morePDF and XPS Options in Publisher, Word, and PowerPoint You can get to these via the Change (in Publisher) or Options (in ... The quality of the structure information or the tags, however, is also dependent on how you author your documents. Use things like styles for headings, automatic formatting for bullets ... read moreWhy My Optimized Landing Pages Trump Your SEO Or PPC Landing Pages Every Time! But, on the SEO side of things, you don't hear a lot about "landing pages ... Heading Tags for more on how to use heading tags properly throughout the page.) Topically & Keyword-Focused Content Concentrating On Benefits. The content of your optimized ... read moreWhat Makes WordPress the Best Platform for SEO? That's all you have to do to make sure your URL structure is going to be optimized, with the ability to customize ... hyperlink to other internal or external web pages, add additional heading tags, upload images (where you can add image alt tags ... read moreThe 8 Most Common Content Optimization Mistakes We Saw In 2014 In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found by ... naturally throughout the page and within the title tag, headings, meta description, etc. For example, say you're a ... read more

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