The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook Audience Network partners with third-party mediation platforms, including Twitter's MoPubMar 24, 2016 by Ginny MarvinThe new Native Partner Program gives publishers using one of the approved mediation platforms access to FAN formats & demand. Optimize local marketing the same way big companies doMar 24, 2016 by Digital Marketing DepotTogether with BIA/Kelsey, Vendasta has released an in-depth look at the do-it-with-me (DIWM) service model for marketing solutions geared to small and medium-sized businesses. Small and medium sized businesses (SMBs) are the new frontier for digital services. Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)Mar 24, 2016 by Lori WeimanIn Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name. New benchmarks: Google AdWords cost per acquisition across 20 industries [study]Mar 24, 2016 by Larry KimAre you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Facebook video metrics add richer day-by-day dataMar 24, 2016 by Tamar WeinbergFacebook's video metrics have been enhanced to give marketers insights into viewer performance, broken down by day. Report: Apple Pay moving to the mobile web, could give big boost to m-commerceMar 24, 2016 by Greg SterlingRetailers should be doing everything they can to increase mobile transactions. The essential metrics to analyze for keyword research successMar 24, 2016 by Paul ShapiroWhen it comes time to choose your target keywords, what data should inform your decision? Columnist Paul Shapiro shares some helpful metrics to look at when evaluating which keywords to pursue. #MarTech Conference: Vendor roundtable on the future of martechMar 24, 2016 by Derek EdmondMarTech Conference chair Scott Brinker sits down with industry visionaries to discuss the future of marketing technology, and columnist Derek Edmond recaps the highlights. How your web presence can become the undisputed champion against big brand GoliathsMar 24, 2016 by Stoney deGeyterOutperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals' weaknesses and come out on top. Everything you need to know for successful email A/B testingMar 24, 2016 by Scott HeimesJust getting started with A/B testing, or looking to fine-tune your strategy? Columnist Scott Heimes walks you through the essentials to help you get the most out of your email marketing program. IAB releases a calculator to show how much ad spend goes to programmatic ad tech feesMar 24, 2016 by Ginny MarvinPublishers and media buyers can use the tool to better understand the overall cost of ad technology in the supply chain. #MarTech Conference: 10 myths martech vendors tellMar 24, 2016 by Derek EdmondThe Real Story Group's Theresa Regli reveals the top martech myths and what the reality is. Columnist Derek Edmond recaps her presentation at the MarTech Conference. YouTube: 2016 presidential election-related video watch time up 485% since last AprilMar 24, 2016 by Amy GesenhuesYouTube's latest trends report tracks watch time for election-related videos as well as which campaign issues are getting the most attention. 7 ways your video content is missing the markMar 24, 2016 by Erika TrautmanAre you neglecting mobile optimization or social sharing on your videos? Columnist Erika Trautman discusses common mistakes marketers make when developing their video content and how you can avoid them. Impersonated on Facebook? The social network is testing an alert featureMar 24, 2016 by Tamar WeinbergFacebook's safety team is working to prevent impersonation, enhance security and stop the spread of images that expose victims of abuse. Square integrates Facebook Ads into expanding "Customer Engagement" suiteMar 23, 2016 by Greg SterlingCompany adds another marketing channel to its growing CRM toolset. Score deeper savings for SMX Advanced by coming as a teamMar 23, 2016 by Marketing LandSearch Engine Land's SMX Advanced is designed to deliver leading-edge tactics in SEO, SEM, mobile, analytics and much more. Sign up as a team and score the deepest discounts available. At SMX Advanced, your team will: get actionable tips and strategies from expert-level search marketing veterans. Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information: Online Marketing News From Around The Web:
Analytics
Blogs & Blogging
Business Issues
Content Marketing
17 Content Creation Secrets to Wow Your Readers, www.convinceandconvert.com A Guide to Creating Awesome Content in the Affiliate Industry, www.amnavigator.com Brand Guidelines to the Rescue for Clear, Consistent Stories [Example], contentmarketinginstitute.com How to build an arsenal of evergreen content, www.newswhip.com How to Create an Effective E-Book, www.copypress.com How to Create Content Rituals to Get More Done, www.amyporterfield.com The Brand as Publisher Masterplan – Reinventing Content Marketing for the Next Decade, moz.com What is Content Marketing? Definition, Examples & Resources for Learning More, www.toprankblog.com Conversion Optimization
Copywriting, Design & Usability
Display & Contextual Advertising
E-Commerce
Email Marketing
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
Social Media
5 Ways to Use LinkedIn Publisher for Business, www.socialmediaexaminer.com 6 Reactions by Marketers to the End of 'Free Social' as the Algorithm Era Unfolds, www.adweek.com Facebook's Timehop clone On This Day gets 60 million daily visitors, techcrunch.com Five Twitter Hacks to Skyrocket Your Engagement, www.marketingprofs.com Instagram Ad Campaigns: 4 Tips For a Better Mobile Experience, unbounce.com Microsoft's Twitter Bot: From Awfully Sweet to Awful in a Day, www.cmswire.com Once bullish on Pinterest, ad world sees it slipping, digiday.com Reaching Moms on Instagram, blog.business.instagram.com The Death of Organic Social and the Integration of Social Marketing, simplymeasured.com Video
Google is building YouTube Connect, a livestreaming app to take on Periscope, VentureBeat Do People Watch Long Videos on Smartphones?, www.marketingprofs.com Four Winning Tips for Sports Teams Using Facebook Live, www.newswhip.com In 10 months, Quartz has gone from zero to 200 million video views, digiday.com Live Streaming vs Video on Demand: Brands Need Both, www.reelseo.com Marketers Must Treat VR as a Consumer-First Medium, adage.com The Washington Post is making vertical video ads for clients, digiday.com Yahoo Video Guide Adds Movie Trailers and More!, yahoo.tumblr.com About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. (Some images used under license from Shutterstock.com.)
Source:
Marketing Day: New Facebook video metrics, Apple Pay updates & email A/B testing
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