Baffled by digital #Marketing? Find your way out of the maze

Baffled by digital marketing? Find your way out of the maze The raft of acronyms and ever changing definitions can be confusing. This simple guide will help you separate your SEO from your content marketing Don't know your SERPs (search engine results pages) from your PPC (pay per click)? Not sure when you should ... read moreA Social Media Evangelist's Survival Guide was still a frequent question — was hardly a fast track to employment in a company where nobody had a line item for the guy who was all about digital. But while some in the company were baffled ... Find a buddy. When you're out ahead of the rest of ... read more

Dzanc Books' rEprint Rescues Works of Literary Excellence He is also baffled by the failure of other independent houses to capitalize on the potential of e-books, and who instead insist on printing expensive hard covers which they hope will somehow find ... but e-marketing, with the indies way out ahead in ... read moreMarketers Still Baffled, Suspicious of Agency Trading Desks Other times Mr. Lesser said Xaxis may find what car someone drives is a better way to target ads than ... Mr. Moorcroft said one fear among digital publishers was that "this was just a play by agencies to rip the price floor out from media companies." read moreMeasuring Marketing Success: We're Doing It Backwards High opportunity costs – Holding out a large control group might cost too much in lost sales. Lack of common ID – There may be no effective way ... of your marketing objectives. For example, if you are acquiring new home equity lines through digital ... read moreMarketing your brand to the Boomer consumer However, unlike their predecessors, this group of 77 million Americans refuses to believe that it's aging or -- in any way ... reach out and market to this very unique demographic? As marketing teams craft their advertising and digital campaigns around ... read moreWhat can Sales Psychology Teach Digital Outreach? To those in marketing, "sales" is a dirty word ... or planning piece. There are myriad ways to find out what your potential target site may be after. One of the best is to measure the social shares of their posts to find out what is the most shared ... read more8 Ways Generating Content Before Your Show Will Increase Engagement Having been to hundreds of shows, conferences, expos and tradeshows, I'm still baffled by the fact that it's almost impossible to find out ... your show? Online news is just a digital representation of your physical show. Social media and content ... read moreThe Most Important Phrase for Expats in Colombo, Sri Lanka: 'I Know a Guy' So, as I launched a digital content startup in booming post-war Sri Lanka last year, I found myself baffled by this seeming gap in the market. How did local businesses secure their staff? I knew the talent was out ... find an office space, extend your ... read moreMemes pwn the web: What Lolcatz, Tron Guy, and Doge tell us about ourselves and the future of humanity Hanging out on the internet in the late 1990s and early 2000s was far less common than it is now. The digital ... memes are often baffled by their popularity and why they went viral, marketing companies are nonetheless trying to find a way to mimic the ... read more

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