If you're a business looking to utilize social media marketing and are wondering what your benefits are you've come to the right place. Social media marketing for small businesses is a must in today's digital age. There's almost endless benefits of social media marketing and it will most definitely help your business. You need to know how to create a solid social media marketing strategy that is integrated with your business goals and everyday activities. You also need to understand the reasoning for specific social media marketing tactics and how it ultimately helps your business. Below is 6 reasons why social media marketing helps businesses.
1. Helps with search engine presenceYour social media posts have an effect on your presence online and in search. This can result in someone finding your website and calling you since you have a higher ranking in both Google and social media searches from being active. Social media utilization is becoming increasingly important for search engines and continue to have stronger weight on your search presence.
As society becomes more and more involved in using social media daily it will be very important to have a strong social media search presence if someone were to search "debt relief tips" we want them to find you if you were a debt lawyer. You want to have a strong visibility for these searches on social media. This will then also translate to stronger search presence on Google. In fact, posts in Google+, Twitter and Pinterest can show up high on search engines.
Posting on social media will builds links back to your website. The more links and the more clicks/visit to your website the stronger your search engine presence. This means if someone is searching "debt attorney in san diego" or similar keywords your website will be higher on the search results, which will give you more clicks to your website and increased search visibility which will result in more potential customers finding your website and contacting you. Social media is helping your website be found on search engines, if people can't find your website you get no online contacts. So even though you're not specifically seeing someone say that they saw your Facebook post and then contacted you, these posts are making it so you're even being found on search engines since social media also affects search presence.
2. Keeps you in the mind of previous clients and people that can give possible referralsOne of the best benefits, because we know out of sight out of mind and it builds up a positive brand image that you're active on social media, a tool that businesses need to be utilizing in this digital age. You can't just have a website this day and age, you need to offer multi-platform integrated marketing campaigns that consist of social media, website, blogging, email marketing, advertising, relationship building, media coverage, etc. This also helps for if any influential people (news media, bloggers, etc.) view your social media profiles. If they see you have a strong social media presence they'll be more inclined to contact you. You want to seem as if you're on the cutting edge and that you have valuable content to share. It's very easy for someone to just browse your social media profiles to get an idea of what type of business you are and what you offer.
3. Tool to use to build relationships with influential individualsBy weekly engaging with these people and finding new profiles to follow we can strengthening relationships in the hopes they will share your content or we could get media coverage. Influencers can include local news media, industry bloggers, local businesses and more. Any one of these people that end up sharing your content could result in a new client. Also the more influential individuals that follow you the better your brand image. If I were to look at another similar businesses Twitter page and I see he only has 100 followers and I were to look at yours with 830 followers, some of which are popular industry bloggers and news media in your geographic location, I would for sure choose your service over the other.
4. A key target audience (college graduates) use social media everydayIn fact, 98% of college students use social media daily, so it's best to be active on this medium so they can find you. Even if you feel you specifically haven't had someone contact you after seeing one of your social media posts or finding you on social media, it's bound to happen at some point. We know this is where a majority of your target audiences are so you need to be there as well. Over time as you build trust with these individuals they will be more willing to engage with you or choose your services/products.
5. Expand the reach of your messages to a larger audienceAll you need is one good social media post that gets shared by a reputable source that found your post online that could lead to lots of contacts. Never under estimate the power of even just one social media post. A major influencer could see your post and share it opening up endless possibilities.
6. For social media managers to do their jobThe other main benefit for social media is to help social media consultants and managers do their job. You can find potential blog post titles on social media, find interesting articles and graphics to share, find stats to create custom graphics, monitor competition to see what works for them and doesn't work for them as well as see who follows them/are customers of theirs, find new relevant users to follow and engage weekly with profiles to encourage engagement on posts and to grow your follower count. All of this can help give you the info you need to see whats' working and not working for your business so you can adjust your digital marketing strategy.
To sum it up social media is a great way to remain relevant and seen on a medium that just about everyone uses on a daily basis, multiple times a day. It's about creating a brand image for you that is professional so people trust you enough to choose your service. It helps with your search engine presence and helps being found on social media. By having your content out there you make it so you can be found, you can't survive with just blog posts being posted on your website. So many businesses social media profiles are really active for a couple months then they just stopped. This is not good to do as you'll be seen as not trying to stay up to date with the times. Social media is a tool that can help provide useful content and should be used by all businesses.
Source: How does social media marketing help businesses
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