How to adjust #SEO strategy to #Google’s new #SERP ad layout

How to adjust SEO strategy to Google's new SERP ad layout Removing the ads from the right rail of Google search results pages was a long time coming (well, a long time for digital). An eye-mapping study from last year showed that people have gone from viewing the SERPs in an "F" pattern to doing a quick ... read moreGoogle's Move Away From Right-Rail Ads: The Hotel Marketer's Action Plan. Hotel digital marketers can stay ahead of the curve and adjust to Google's latest change by monitoring ... and round out the paid search strategy by serving video ads to qualified YouTube users. Although this new Google SERP display primarily affects ... read more

99 Online Marketing Tools You Won't Be Able to Live Without To help marketers save time and get more done, we've rounded up our top 99 online marketing tools for small ... and the new suite of tools has almost everything a PPC marketer needs for bulk editing. Essential. Google's Keyword Planner is a similarly ... read moreDigital Marketing: Losing Google's Holy Grail Won't Send the Temple Walls Crashing Down Before the most recent change, the standard layout on the desktop for paid search ad ... SEO with social media marketing, targeted display and video marketing. Digital marketing demands that businesses continually adjust their strategies to adapt to new ... read more99 Killer Online Marketing Tools to Streamline Your Efforts As well as the usual ad spend estimate modeling and other tools, AdGooroo also lets you look at snapshots of specific brands in your vertical – very interesting if you're looking to adjust your PPC strategy ... new site is a worrisome time for any SEO. read moreSearch Insider Summit: Capitalizing on Universal Search How can you adjust your search strategy ... Google's core activities (it's all analytical, mathematical—not emmotional) She'll play devil's advocate. Any shift in the organic listings will have affect on paid listings. We can see that visually ... read moreAdjusting to Google's ad layout change with attribution tools But I still think that as marketers adjust to the new SERP, prices will continue to rise ... I think that many marketers, thought leaders and bloggers will continue to monitor how Google's change affects rates of conversion and recommend the best ... read moreGoogle 3 Pack Shake Up: 5 Ways to Adjust Local SEO Here are some ways to adjust strategy in order to stay on top of local SEO. Google's decision to show fewer listings seems to be motivated by mobile. "Three-pack" search results make desktop searches mirror those on mobile with more space for map ... read moreFor Brands With a gTLD, It's Time to Rethink Your SEO Strategy This is really huge for brands with a TLD because it means they can rethink everything about SEO strategy and really start to consider how they build out new spaces to generate better results with a powerful new tool – their Dot Brand. Consider other ... read more3 Steps to Nailing Your Content SEO Strategy If you're a blogger or generating any type of online content designed to pull in visitors, developing a solid strategy for SEO is critical. But if you're not sure how to get started, I'm going to layout a ... Matt Cutts, Google's former search ... read more

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Source: How to adjust #SEO strategy to #Google's new #SERP ad layout