Attention search #Marketers: ALL #Keywords are branded #Keywords!

Attention search marketers: ALL keywords are branded keywords! Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search terms. After all, branded keywords tend to be "unicorns" — in PPC ... read moreThe Beginner's Guide to Keyword Search Volume for Marketers In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric ... and how to use it in your marketing campaigns, all with real-world examples to illustrate the main points. We'll be focusing on these concepts ... read moreYour Ultimate Content Marketer's Guide to Keyword Research It's been in attention ... marketing course, then: The basic and traditional goal of keyword research is to expand your core term using all kinds of modifiers and assess which of those phrases will give you more chances to rank as high as top 5 Google ... read more

The 7 Best Ways to Unlock Your 'Not Provided' Keywords in Google Analytics But what exactly does this new search security, and its correlating effects on marketing, mean? It all starts ... keywords. The first, and easiest way to get a decent overview of your keywords performance is to simply type in your brand name and analyze ... read moreDetermining Keywords Efficiency With the Help of SEO and Call Tracking Tools These days, the ability to conduct an effective keyword research is critical for digital marketers ... and different length. All this is about why some keywords work better than the others. To move confidently forward in the search results, it is necessary ... read moreA Powerful Shortcut for Discovering Keywords to Increase Ebook Sales Unlike other book marketing tactics, optimizing your book's keywords doesn't have to cost a single dollar. So improving your ebook's keyword profile can be a valuable way of getting more exposure, improving your author brand and making more money. read moreBH Digital Marketing Services BH Digital Marketing Services include: You've heard the terms thrown around, PPC, SEM, SEO, Google AdWords, CPM, but what do they all mean. "Search Engine ... for the same exact keywords, like "auto insurance Houston" or "brand name + Houston." read moreRaise of Voice Search in 2017 & How it will Affect SEO Right now, the same thing is happening in internet marketing world. New trends for SEO 2017 are already in the market. Voice search is at the top of the trend list and is getting all the attention as ... primary and secondary keywords and they target ... read moreSuccess in 2017: Micro-Moments, Hybrid Marketing and SEO Elevation More than 70 percent of marketers in both groups also say that they plan to produce more content in 2017 than they did in 2016. The competition within the digital space is about to become even more stiff, forcing brands to pay attention to how they can ... read moreThere Is No Salvation for the 'Facebook Expert' You see, keywords were a great start in search-engine marketing ... which is what's currently happening. The marketing automation companies are really just email automation companies, since they don't extend across all marketing channels yet. read more

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Source: Attention search #Marketers: ALL #Keywords are branded #Keywords!