This Week In Inbound: Google Account Data Now Used for Search and YouTube Targeting

https://www.smartbugmedia.com/blog/google-account-data-now-used-for-youtube-targeting

This week in inbound, we take a look at recent Google changes, what you should be reporting on (and how often) with regard to your inbound marketing efforts, and what tools and tips you can use to help with mobile and content marketing in 2017.

New and Noteworthy Google Account Data Now Used for Search and YouTube Targeting

Google recently announced that user account data can now be used for ad targeting across search as well as YouTube (the world's second-largest search engine). YouTube ads will be able to target based on demographic and search behavior when users are logged into Google. Read more about Google's announcement here.

Google's AMP Carousels are Multiplying, But What Does This Mean for Publishers?

If you've recently searched with Google for a news article, you've likely seen the several stories that populate in the top search results. Referred to as "carousels," these are stories optimized for mobile search. Google first announced AMP carousels as a way for publishers to improve user experience by increasing the speed for mobile users. But Google's AMP carousels are multiplying, and this is big news for single publishers that want to showcase their news stories ahead of competition. Read more about Google's AMP carousels here.

How the Women's March Showcased The Incredible Power of Facebook

Arguably the largest protest in US history, the Women's March after Donald Trump's inauguration is a reminder of the immense power of Facebook. It is estimated that more than 3.7 million people marched nationwide—and it all started from a single post from a woman in Hawaii. Read more about the story and the incredible power of Facebook here.

Grow Your Inbound Marketing Inbound Marketing Reporting: What to Report on Daily, Weekly, Monthly

Decision-makers and marketers want to see reports (and results). They want to see what's working in their marketing efforts, what's not working, and where there are holes or opportunities. But without knowing how to interpret data or how often you should be looking at a given report, reporting can be overwhelming. Here's what you should be reporting on daily, weekly, and monthly in your inbound reports.

5 Required Components of a B2B Healthcare Inbound Marketing Program

B2B healthcare marketers face unique challenges that they must be prepared to handle. Without knowing these specific challenges, inbound marketing efforts can easily be compromised. But innovative organizations that exercise patience and maintain a long-term vision will ultimately see success. Here are five challenges and components that a B2B healthcare marketer should keep in mind when implementing and running an inbound marketing campaign. 

 

Marketing Reports, Updates, Trends 70 Percent of Small Businesses Plan to Increase Digital Marketing Spend

A recent survey of more than 350,000 small businesses showed that 70 percent of small to medium-sized businesses plan to increase their digital/Web-based marketing budgets in 2017, with social, mobile, and email to drive much of the spending. Read the full article here.

6 Tools to Turbocharge Your Content Marketing

Because 15 percent to 20 percent of Google searches have never been made before, content marketing is crucial to developing a successful marketing strategy and driving traffic to your website. Here are six tools you can use to dominate your content marketing in 2017.  

4 Tips to Help You Find Success With Mobile Marketing In 2017

Focusing on mobile marketing this year? Here are four tips to help you succeed with mobile in 2017. 

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What marketing stories caught your eye this week? Tell us about them in the comments!

Source: This Week In Inbound: Google Account Data Now Used for Search and YouTube Targeting