Pinterest’s updated browser extension turns off-Pinterest images into search queries

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A month after Pinterest teased how it will bring its visual search engine to the real world, the social network/search engine is extending its ability to turn images into search queries across the wider web.

On Tuesday, Pinterest began updating its browser extensions so that people can click on an image on any web page and be shown related pins from Pinterest. The browser extension's search results will not include ads, according to a Pinterest spokesperson.

For now, the visual search feature is only available through Pinterest's Chrome extension, but the company plans to eventually add it to its extensions for other browsers. To learn more about how the browser extension works, check out the original story on Marketing Land.

In the meantime, here's a GIF showing the extension in action.

About The Author Tim Peterson has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
Source: Pinterest's updated browser extension turns off-Pinterest images into search queries