10 Things To Know About Online-To-Offline Marketing This Week

GeoMarketing's Link Picks of the Week:

Google Maps ad traffic steadily growing — Andy Taylor, Search Engine Land

The IoT Effect: Opportunities and Challenges— Christy Pettey, Gartner

Mobile Location Identifies When Shopper Stops Going To A Store, Lures Lost Customers — Chuck Martin, MediaPost

Facebook Inches Closer to Something That Looks Like Local Search — Greg Sterling, LSA Insider

Like to Visit the Pub Sometimes? Stella Artois Uses Location History to Know (and to Show You an Ad)— Kate Kaye, AdAge

Top Stories of the Week:

5. Snapchat Rolls Out A Major Search Update

Users can now search Snap Stories by topic, finding everything from burgers to basketball games. Is Snapchat becoming a search engine?

4. Consumers' Adoption Of Voice Assistants Doubled In Q1 – Here's Why

Brick-and-mortar businesses must consider enabling a voice experience with their product or service offerings or risk falling behind to their competitors, says Park Assoc. Analyst Dina Abdelrazik.

3. Over 70 Percent Of Restaurants Lack Mobile Payment Options, Loyalty Programs

Investing in — and integrating — the two is one key to rewards success in the omnichannel era.

2. IAB's Location Playbook: What Retailers Need To Know About Geo

With retail at the forefront of the use of geo-data and proximity marketing, the IAB is offering brands a sense of how to proceed.

1. Yelp Acquires Turnstyle For $20 Million To Build Location-Marketing, Loyalty Platform

'Turnstyle helps connect businesses to consumers through free public wifi, and is an effective retention and loyalty program that helps businesses be more successful,' says Yelp CEO Jeremy Stoppelman.

Source: 10 Things To Know About Online-To-Offline Marketing This Week