Online Marketing Firm, fishbat, Shares 4 Things that Electrical Inspection Testing Companies Should Avoid When Posting Videos

  June 05, 2017 --

PATCHOGUE, N.Y., June 5, 2017 /PRNewswire-iReach/ -- fishbat, a leading Internet marketing company which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads, and social media optimization (SMO) to help businesses increase profits and expand brand awareness, shares four things that IR testing companies should avoid when posting videos.

Posting videos on social media is a great way for service-centric businesses to engage potential customers. Online videos help to establish brand authority in the industry, increase audience reach, and provide value to the public through education. However, to be successful, video posting needs to comply with some basic rules for success. Videos should be optimized to increase SEO and audience reach, they should pull viewers in with catchy and descriptive titles, and they should appear professional by ensuring that the content was adequately prepared. Online marketing firm, fishbat, shares four things that IR testing companies, like PDS Heat-Seeker, should avoid when posting videos.

Failure to optimize videos for SEO. Not optimizing a video is like planning a party but forgetting to invite anyone. Videos have the potential to engage viewers and to be shared across social platforms. They are also found through search engine queries. SEO video optimization includes keyword placement in titles and descriptions, including succinct and specific descriptions, and establishing quality backlinks to drive traffic. Posting videos without titles, descriptions, keyword placement, or backlinks, significantly decreases the video's ability to drive traffic, get socially shared, or to be found through search engines.

Being unprepared when filming. Videos and any content being disseminated on social media is a representation of the brand. Shaky video, unprepared dialogue and other signifiers of being unprepared can have a detrimental impact on a brand's social reputation. Take some time to prepare dialogue, ensure quality videos through the use of appropriate equipment, and to eliminate any visual or audible distractions.

Not providing specific and compelling titles or descriptions. Titles are the biggest way to call attention to videos. Utilizing targeted keywords in titles helps service businesses such as electrical inspection testing companies to pull in target audience views, to meet business goals, and have a positive impact on SEO. Descriptions also attract targeted viewer attention, encourage social sharing, and improve SEO. The text within titles and descriptions help web crawlers to index content for search engines and identify user value, increasing search engine ranking.

Neglecting to drive traffic through multiple online sources. Videos should be included on IR testing company websites and should be made to be easily shared on social media platforms. Videos can provide an SEO boost and prompt audience sharing by including titles and descriptions that contain keywords as well as verbiage that will command viewer attention and denote value. Videos should also be shared on multiple social media platforms to increase viewership, improve the probability of social sharing, to establish industry authority, and to leverage the power of social platforms that have proven success with video views and shares, such as YouTube, Facebook, and LinkedIn. This increases the audience-base significantly and greatly improves the videos ability to achieve wide-spread social sharing.

Long Island SEO company fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way.� Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.

Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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Source: Online Marketing Firm, fishbat, Shares 4 Things that Electrical Inspection Testing Companies Should Avoid When Posting Videos