TRIBECA, N.Y., Aug. 14, 2017 /PRNewswire-iReach/ --�fishbat, a leading digital marketing agency which combines proven digital marketing strategies to help businesses increase profits and expand brand awareness, discusses the impact of fake news in the SEO world.
Some SEO factors remain a constant through time, such as quality links, keyword usage, website user experience, and more. While hundreds of ranking factors on search engines impact a business' SEO, those that surround trust factors carry much weight, and it is in the realm of these trust factors that we see the biggest impact fake news has had on SEO.
Search engines value trustworthiness in websites and content. Trust factors add value to the user, which is something that search engines prioritize. The rise of fake news on social media, websites, and in digital publications has led to a decline in audience trust, making users wonder what information is reliable these days. One thing that is reliable is search engines' desire to deliver factual information. While search engines, such as Google, have not announced official plans to penalize sites for inaccuracy, they are focusing on ways to detect and suppress fake news, hate sites, and other emotionally charged, inaccurate information, to impact SEO more through trust factors than SEO tactics meant to manipulate the system. Google has been compiling factual evidence for years to help measure the accuracy of sites. The search engine giant has also implemented processes such as 'Fact Check' tags for news stories and replying to fake news with factual follow-up comments.
SEO has long been impacted by content quality, but that need has become even more important with the recent influx of fake news and the chaos caused by it. Hopefully producing quality, well-intentioned content was already a priority for most brands, but for those who did not approach content-driven SEO this way, this means shifting focus from SEO manipulation tactics to establishing user trust through fact-based, quality content. With updates to human quality rater guidelines, fact-checking capabilities, and fake news notifications, manipulations will count against SEO more than help it.
Ensuring all content, data, links, titles, and other elements are factual, that trusted resources are referenced, and that in all things the user's experience and quality are a priority, will help boost SEO in the fake news era. User trust drives traffic, social sharing, conversion, recommendations, and more. Fake news has impacted the SEO world, but technology means change, and the changes in SEO drivers are moving digital marketing in the right direction.
ABOUT FISHBATfishbat digital marketing company takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott Darrohn, fishbat, 855-347-4228, press@fishbat.com
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Source: Digital Marketing Agency, fishbat, Discusses the Impact of Fake News in the SEO World
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