From #Keyword obsessions to an AI brain: looking back at 10 years of #SEO

From keyword obsessions to an AI brain: looking back at 10 years of SEO The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer ... read moreFrom keyword obsessions to an AI brain, Ayima's MD, Nicky Applegarth, looks back at 10 years of SEO Find the full article here: http://www.thedrum.com/opinion/2017/09/19/keyword-obsessions-ai-brain-looking-back-10-years-seo read moreApple Removes All VPN Apps From Its Chinese App Store In 2010, Google decided to shut down the censored China branch of its search engine service after it discovered the government had launched cyberattacks to gain entry to human rights activists' Gmail accounts, though it is in negotiations to come back. read more

Can We Outsource Content Marketing to Robots? Can the AI bots interview a reticent CEO, pull the best bits from the conversation, and wrap those few gems into months' worth of thought leadership content? Can the bots craft articles and blog posts that do more than hit the right keywords for other ... read moreHere's What Google Search Will Look Like in 10 Years In 10 years, the search engine will probably look nothing like it ... algorithm update meant to thwart SEO folks who were — up to this point — quite successful at landing pages at the top of Google results through keyword stuffing and building huge ... read moreM.A.C. is Giving Away Free Lipstick Tomorrow Tomorrow is Lipstick Day and M.A.C. is giving away free full tubes of the stuff to celebrate. You don't have to buy anything, just show up at one of their U.S. stores and pick a color. I'd try to get there early though, as supplies are limited. h/t Allure read moreCan SMS chatbots be the next gen customer engagement platforms? This is rule based and puts the onus of sticking to a keyword on you. Instead of keywords, customers want to engage more naturally by texting something like "Yes, but only if you cannot reschedule on Monday." Consumers are not really looking for a new ... read moreMovie reviews: From Guardians of the Galaxy Vol. 2 to Dunkirk, summer films that sparkled Archival footage from the well-documented Chez Panisse years onward is livelier ... There is a disclaimer at the end of "Detroit," Kathryn Bigelow's latest look back at our recent history. Before the final credits roll a title card reads something ... read more10 Awesome Skills You Can Learn Online Why: Understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns can open doors to profiles like SEO Manager, Digital Strategy Manager, etc. User ... read moreHow Can Anyone Say Rafael Nadal Is Playing The Best Tennis Of His Life? In the present, soft field, the tennis is so good that it brought Nadal back to world No. 1 for the first time in four years, with two slams, two masters, and a 56-9 record. But all the hyperbole does make one wonder. Said the New Yorker, in a tweet ... read more

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Source: From #Keyword obsessions to an AI brain: looking back at 10 years of #SEO