When modern marketing first became big business with the invention of television, those earliest practitioners like Jay Abraham, David Ogilvy, and the inventor of "analog" network marketing Mary Kay Ash were treading virgin ground. Yes, marketing has always been a function of business, but as mass media took over these early leaders were all experts at the psychology of the mass market.
Early advertising was created to make us laugh, make us think, to connect with us emotionally and ultimately to act on our emotions and buy the product. The object of the exercise was to sell, sell, sell. To get into our consciousness and create a need for the product. Of course, we often didn't "need" the product but we bought anyway. That was the power of the marketing expert in the early days.
Somewhere just before the invention and widespread adoption of the internet, the consumer became jaded by intrusive advertising overload. Marketing was no longer an entirely "admirable" occupation as consumers became tired of the constant bombardment of messaging into every aspect of their daily lives.
From their favorite radio station, to the billboards lining the highway on their daily commute. Marketers became looked upon as hucksters, much like used car salesmen, not interested in the consumer, but just interested in making the sale, often by any means possible.
Source: How Inbound Is Breaking The "Marketing" Stereotype
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