How to calculate your marketing budget

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Determining a marketing budget can be frustrating. Are you investing enough? Are your marketing dollars being applied in the most efficient way? How do you know if what you're doing is working?

There are subjective answers that are easily disprovable from one budget period to another. What worked last year isn't necessarily going to work this year. What works for one type of client may not work for another.

Lou Covey, principal of Footwasher Media Agency, has decades of experience helping clients hit that marketing budget "sweet spot." In this Agency Perspective from SharpSpring, he shares two simple equations that can take a lot of the guesswork out of the budgeting process. Get it now to learn:

how to use these equations for your own marketing efforts.

why it's important to factor in more than just expenditures.

how much you should be spending to ensure steady growth.

Visit Digital Marketing Depot to download "The Secret Formula for a Marketing Budget."

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com.
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