Meta Description Tags #

Meta Description Tags Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. When we talk about something being "meta," we are aware of the self-referential nature of the object—a movie about a movie, a song about a song, etc. read moreUsing Meta Tags in HTML: Some Basics and Best Practices Why are Meta Tags Important? In the past, meta tags were used by search engines to index web pages based on title, description, and even keywords. In a perfect world, if everyone had used them fairly, it would have served as a boon. However, certain ... read more

How To Write A Meta Description That Gets Click-Throughs Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal: Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in ... read moreTitle Tag and Meta Description Tag Optimization For instance, the Title Tag of this page appears as Meta Tag Optimization : Title and Meta Description Tag Optimization' at the top bar of your web browser. This is because these words were entered into the Title Tag of the web site's HTML code. read moreHow to Add Emojis to Title Tags and Meta Descriptions in WordPress Expedia recently started using Emojis in their title tags to try to increase click-through rates. If you're using WordPress, you've likely tried figuring this out by either copy+pasting emojis, using a WordPress plugin, or trying to type the formal ... read moreMeta Tags Most search engines make use of a standard set of meta tags, including "description" and "keywords". These tags help to bridge the human-machine gap by providing targeted keywords and keyphrases a crawler can use to more accurately identify the ... read moreMETA tags META tags are used to give information about your web page. Different META tags are used for various purposes. The most used ones are the author, description, and keyword META tags. Unlike most other HTML tags, META tags do not have a closing tag. read moreHow to Find the Meta Tags for Any YouTube Video This extension will show up on any YouTube video watch ... of the pop-up menu. Meta Tags Are A Ranking Factor - But Not The Only One Do not just copy and paste the tags from another video - you wouldn't do it with the title or the description and it's ... read moreHow To Use HTML Meta Tags HTML meta tags are officially page data tags that lie between ... This is only a rule of thumb, not a definite "best practice" anymore. The "description" meta tag helps websites in three important ways: "Description" tells the search engine ... read moreThe HTML META Tag This document provides instructions on how to use the HTML META tag to help search ... The types of additional information that META tags can provide include an author's name, a description or short abstract of a document, or a set of keywords for indexing ... read more

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Source: Meta Description Tags #

topseos.com Names Foxtail Marketing as the Top Social Media Marketing Firm for October 2015

topseos.com Names Foxtail Marketing as the Top Social Media Marketing Firm for October 2015

NAPLES, FL--(Marketwired - October 31, 2015) - topseos.com has named Foxtail Marketing the best social media marketing service for October 2015. Foxtail Marketing was selected due to their impressive performance in the proprietary evaluation process. While there are thousands of agencies competing to be the best, the rankings consist of only the 100 best companies offering a variety of online marketing solutions.

The process for researching and declaring the best services offering social media marketing solutions involves a meticulous examination of their core strengths. The five verticals of evaluation associated with successful social media marketing projects include timeliness, methodology, consultation, reach, and brand management. The results of this process are used to identify which companies to include within the recommendations each month. The recommendations are updated monthly to account for the latest developments within the industry.

For a more in-depth investigation, the independent research team connects with client references. Clients are questioned to obtain their insight on the solutions provided to them. This provides valuable insight into the internal processes and methodologies of the agency offering the solution. In many cases clients contact topseos.com directly to voice their opinions.

Foxtail Marketing has been awarded the rank of best social media marketing company in the monthly rankings at topseos.com due to their exceptional customer satisfaction, their comparative performance over previous months, and their dedication towards excellence. It is due to this information that topseos.com suggests buyers of search marketing solutions consider Foxtail Marketing.

About topseos.com

topseos.com is an online organizer of independent reviews and ratings. The ratings of the top search engine marketing firms are released monthly to assist businesses in connecting with social media marketing firms which feature a history of effective solutions. Thousands of search engine marketing firms are put to the test while only the absolute best firms are highlighted in the ratings.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

Source: topseos.com Names Foxtail Marketing as the Top Social Media Marketing Firm for October 2015

Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 #SEO Trends for 2016 #

Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 SEO Trends for 2016 | AutoTraffic Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 SEO Trends for 2016 "Evolve or decay" – that's what many call the future of SEO. Online marketers who have missed the two most trusted US search conferences are invited to read about the key takeaways. (PRWEB) October 22, 2015 Earlier this month, Link-Assistant.Com ... read moreLink-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 SEO Trends for 2016 Earlier this month, Link-Assistant.Coms team exhibited at the two largest and most established shows in the online marketing industry: SMX East and Pubcon. SMX East was held in New York City on September 30 October 1, 2015, and Pubcon took place in Las ... read more

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Source: Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 #SEO Trends for 2016 #

6 SEO Tips for Content Marketing, for Ecommerce

Content is king. Search engine optimization professionals have been preaching this for years. However, content needs to be created and integrated carefully to actually drive organic search performance.

Stick to Your Sphere of Relevance

Every site has a sphere of relevance. A site sells specific products from specific brands, and those drive the words and concepts for which the site is relevant.

For example, a company that sells fine leather dress shoes for men might decide that it wants to target men who wear sneakers, to convince them to upgrade. That's a reasonable concept for a content marketing campaign.

A site sells specific products from specific brands, and those drive the words and concepts for which the site is relevant.

But that site would find it extremely difficult to rank for sneaker-related phrases because sneakers are not what it sells. Many sites write articles and sell content very closely related to sneakers, whereas the fine shoe site would be writing an article only tangentially related to sneakers. Posting one article about sneakers on a site that sells fine leather dress shoes won't drive SEO performance.

Organic search as a marketing channel cannot expand a site's sphere of relevance. Other marketing channels must take the lead in generating awareness among your customer base, which will slowly change the way that customers search for your site and its products you sell and enlarge the site's sphere of relevance.

When generating content outside a site's sphere of relevance, make certain that it has value in another, awareness-building marketing channel. Post the content on the site as well so that it's ready when the sphere of relevance has grown, but don't expect it to drive SEO performance until then.

Lose the Marketing, but Don't Forget to Merchandise

Nobody wants to read an ad in article format. That stopped working long ago. Get rid of the catch phrases, heavy branding, and self-promoting trends that the company wants to push and focus on providing really strong, useful content.

At the same time, the content is hosted on an ecommerce site and it's reasonable to expect some merchandising. For SEO benefit, the content should contain a couple of subtle links to related products or categories. Create a couple of text links in the text that's already been written and optimized for SEO.

Get rid of the catch phrases, heavy branding, and self-promoting trends that the company wants to push and focus on providing really strong, useful content.

Consider including a product-oriented call out box similar to the "related products" modules often seen on product pages. If the content is free of marketing push, a few nice visuals and links to related products will be much better received, and will give visitors a clear path to move deeper into the site rather than bouncing back out.

Write for Your Audience

Closely related to the above, writing for your audience means forgetting that marketing is the reason for the article and focusing on providing unique, valuable content. Yes, follow brand guidelines about things the company is and isn't willing to discuss. Yes, stay within legal and regulatory requirements.

But try to pretend for an hour that how the customer thinks and speaks is the voice to aim for, and that what the customer wants is the only thing that matters. Guidelines and SEO can be applied after the fact, but the creative application of that customer voice is an art that can't be layered on at the end.

… writing for your audience means forgetting that marketing is the reason for the article and focusing on providing unique, valuable content. 

What does this have to do with SEO? Google in particular is hard at work developing algorithms that measure content quality. Part of that is relevance, part is mentions and links from on other sites, and part is the uniqueness of the content as compared with all the other similar content available online.

But another part is searchers' reaction to the content when they click to it from search results. Do they immediately bounce out again and choose another page from the search results instead? If so, the quality is likely to be low and the content would likely be demoted over time in search results.

Writing for the audience, coupled with lack of marketing fluff, increases the chances that searchers will stay to read long enough to satisfy Google that the content is valuable. In addition, it may also result in a share, mention, link or other valuable indication of quality that boosts organic search.

Mine Keyword Research for Topics Customers Care About

The hardest part can be knowing what customers want to read or watch a video about. From an SEO point of view, the answers can be found in a specialized form of customer research: keyword research. Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data.

I've addressed keyword research and data mining previously, at "SEO 101, Part 5: Google Keyword Planner" and "SEO 101, Part 6: Going Deep on Keyword Research."

Use keyword data to find and help prioritize topics for content marketing. Pay special attention to keywords that contain the primary question words: who, what, where, when, why and how. These customers are so interested in learning something of value that they bother to type complete thoughts, a valuable rarity in keyword data.

Customers tell Google what they care about, and through the keyword research tool Google allows marketers to view that data.

For example, if a site sells winter sports equipment, the phrase "how to buy a snowboard" would probably a good topic for content that would improve SEO performance.

In aggregate, Google reports almost 1,900 searches a month on average in the U.S. for keyword phrases directly related to buying a snowboard. That number peaks in December at 4,500 searches. These people don't want to know how to use an ecommerce site to physically buy a snowboard; they want a guide to the important aspects they need to consider when choosing which snowboard to buy.

Fill that need for a valuable piece of customer-centric content that also has SEO value.

What Do Real Customers Want to Know?

In addition to keyword research, ask customer service personnel to generate content that customers really value. They're on the front lines communicating with people who want recommendations for what to buy, how to use something, or how products work best together.

Some customer service teams have an established process for categorizing communications with customers; that process can help prioritize content generation in the same way as keyword data can. Even if there's no formal system of categorization, a chat over coffee with some of the longest-running team members can be invaluable. Their stories and anecdotal evidence are sometimes as useful to a content marketing campaign as formal data.

Integrate Your Content into the Site

Integration is a two-way street. I mentioned that content should be sparsely linked to relevant product or category pages. However, related product and category pages should also link to the content you create.

Consider the snowboard buyer's guide example. From the guide, it would be reasonable to link to related categories like bindings and different lengths as they're discussed. But it would also be valuable to customers shopping the site to see a link or promotion for the buyer's guide on snowboard category and product pages.

This two-way linking integrates content into the site, instead of using it merely as a way to build links to your product catalog. Search engines immediately see one-way linking patterns and discount their value. If an article has one link into it, from a list of articles accessed by a link the footer, for example, it's clear that the articles are a means of generating additional links rather than offering valuable content meant to be seen by customers.

Source: 6 SEO Tips for Content Marketing, for Ecommerce

Meta Description Tags #BuyFocusOniTunes

Meta Description Tags Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. When we talk about something being "meta," we are aware of the self-referential nature of the object—a movie about a movie, a song about a song, etc. read moreUsing Meta Tags in HTML: Some Basics and Best Practices Why are Meta Tags Important? In the past, meta tags were used by search engines to index web pages based on title, description, and even keywords. In a perfect world, if everyone had used them fairly, it would have served as a boon. However, certain ... read more

How To Write A Meta Description That Gets Click-Throughs Google reiterated this point yet again in 2009 in a post stating that the meta keywords tag was not used as a ranking signal: Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in ... read moreTitle Tag and Meta Description Tag Optimization For instance, the Title Tag of this page appears as Meta Tag Optimization : Title and Meta Description Tag Optimization' at the top bar of your web browser. This is because these words were entered into the Title Tag of the web site's HTML code. read moreOverwatch Clearly Planned For Consoles - But Blizzard Didn't Say Which Ones Under the meta tag, comes this full description: Overwatch is Blizzard's team-shooter for PC and consoles. Choose your hero from a huge roster of soldiers, scientists, adventurers, and oddities, each with their own unique set of abilities. Bend time ... read moreMatt Cutts: Create Unique Meta Descriptions for Your Most Important Pages But how does that impact things with Google? Should you have an individual meta description tag for every single webpage you create? This is the topic that Google's Distinguished Engineer Matt Cutts tackled in the latest webmaster help video. "The way I ... read moreMeta Tags Most search engines make use of a standard set of meta tags, including "description" and "keywords". These tags help to bridge the human-machine gap by providing targeted keywords and keyphrases a crawler can use to more accurately identify the ... read moreHow to Add Emojis to Title Tags and Meta Descriptions in WordPress Expedia recently started using Emojis in their title tags to try to increase click-through rates. If you're using WordPress, you've likely tried figuring this out by either copy+pasting emojis, using a WordPress plugin, or trying to type the formal ... read moreHow to Find the Meta Tags for Any YouTube Video This extension will show up on any YouTube video watch ... of the pop-up menu. Meta Tags Are A Ranking Factor - But Not The Only One Do not just copy and paste the tags from another video - you wouldn't do it with the title or the description and it's ... read moreMETA tags META tags are used to give information about your web page. Different META tags are used for various purposes. The most used ones are the author, description, and keyword META tags. Unlike most other HTML tags, META tags do not have a closing tag. read more

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Source: Meta Description Tags #BuyFocusOniTunes

China search engine Baidu's revenue jumps 36 percent on advertising

Reuters News | Oct 29, 2015

(Reuters) - Baidu Inc, China's biggest Internet search company, reported a 36 percent rise in quarterly revenue as more advertising money flowed into the company's core search engine business.

Shares of the company, sometimes referred to as China's Google, rose about 7 percent to $180.21 after-hours on Thursday.

Online marketing revenues for the third quarter ended Sept. 30 rose about 32 percent year-over-year to 17.680 billion yuan, the company said.

Baidu has been investing heavily to diversify away from its bread-and-butter search advertising business, which is less profitable on smartphones than on PCs, especially as there are more mobile internet users than PC users in China.

Advertisers typically pay less for ads on smartphones compared with computers.

Baidu said in June it would invest $3.2 billion in "online to offline" services where mobile internet users are linked to nearby offline services such as buying cinema tickets, booking taxis, getting restaurant deals as well as its maps and Baidu Wallet services.

CFO Jennifer Li called it a "solid" quarter, with mobile increasing its contribution. Total quarterly revenue rose to 18.38 billion yuan from 13.52 billion yuan.

The company forecast fourth quarter revenue between 18.20 billion yuan and 18.75 billion yuan. The forecast factors in a deal with online travel firms Ctrip.com International Ltd and Baidu-backed Qunar Cayman Islands Ltd announced earlier this week.

Higher costs in the quarter hurt profit. Net income attributable to Baidu fell to 2.84 billion yuan, or 7.92 yuan per American depositary share (ADS), from 3.88 billion yuan, or 11 yuan per ADS a year earlier.

Baidu shares closed at $168.99 on Thursday and have fallen 26 percent this year.

(Reporting by Paul Carsten in Beijing; Alan John Koshy and Ismail Shakil in Bengaluru; Editing by Chris Reese and Cynthia Osterman)

Source: China search engine Baidu's revenue jumps 36 percent on advertising

10 easy ways to out#Rank your competitors on #Google #Singapore #

10 easy ways to outrank your competitors on Google Singapore Wynn Zhou is the Founder of Novage Communications – a leading web design company in Singapore. She specialises in SEO and loves applying her skills to help local clients. She has successfully set up a baby online store in Singapore. It's an ... read more10 easy ways to outrank your competitors on Google Singapore The secret sauce is: Google's Pigeon update gives priority to local results when it 'feels' the query relates to local businesses Wynn Zhou is the Founder of Novage Communications – a leading web design company in Singapore. She specialises in ... read more

Keyword Research Beyond The Numbers This got me thinking — not only do we need to create content that is 10 ... competition, but we need to step up our game in all aspects of SEO, starting with research. Keyword research that starts and finishes with Google Keyword Planner, or whatever ... read moreThe First Thing You Must Do to Become an SEO Master Over the years, there have been so many changes that Google has implemented in the way they serve up search results ... Finally, do you know what results your competition is getting on your keywords? It's easy to find out by just searching on it. read more10 Ways to Optimize Your Ecommerce Site for Google Search Here are 10 ways ... rank, take advantage of Google products. Google Base has been rebooted as the Google Merchant Center, where site owners can upload product feeds for easy discovery in Google Product Search. Afterwards, link these same feeds to your ... read more5 Ways to Monitor Competitor Website Traffic And just like in warfare, if you want to know how to get ahead of your adversary, you need to know their strategies. Luckily, Google and other search engines make it pretty easy for you ... The first 10-20 most common competitors on the list are most ... read moreHow to Promote a Website Through Link Building in 10 Easy Ways Who links to your site and how they link to it is the fundamental factor driving your search engine rank and your website traffic. If you're not sure where to begin when it comes to building links with other sites, here are 10 easy ways to get started ... read more16 Ways to Reverse-Engineer Your Competitors' Organic SEO Strategy There are a vast number of ways to see an ... the top 20 positions in Google and the position split of those, 1-5, 6-10, and 11+. This comes into use when comparing your website's position split against your competitors. If you rank for the same keywords ... read more5+ Ways To Automate SEO With Google Docs Below, I've detailed a number of ways ... Google Docs spreadsheet to create an easy, intuitive summary of how your competitors stack up for various keywords. Not only will the report show you the frequency with which your competitors appear in the top 10 ... read moreHow to Rank for a Keyword in 10 Steps You're not going to rank ... your content later on. Once you've settled on a keyword, do a search for it on Google and a few other search engines to see what your competition is already doing. Pay particular attention to: You're looking for ways ... read more

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Source: 10 easy ways to out#Rank your competitors on #Google #Singapore #

Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million

The latest analyses, insights and strategies that inspire CMOs and marketers everywhere.

Russia's leading search engine, Yandex, announced its revenue results for 3Q 2015 yesterday, reporting an 18-percent year-over-year quarterly increase at $233.1 million — or 15.4 billion rubles.

Yandex said its share of the Russian search market averaged 57.1 percent for the quarter ending September 30, 2015, with search queries up four percent compared to the same time last year.

The site grew its advertiser base to 354,000 — an 18-percent jump over Q3 2014 and a one-percent increase over the previous quarter.

"We stabilized our search share in Russia, became the default search engine for Windows 10 in Russia, Turkey and several other countries, and achieved a historic decision from the Russian anti-monopoly service that we hope will return fair competition to the market," said CEO Arkady Volozh in a statement announcing the company's earnings.

Yandex.direct, the company's auction-based ad program, switched to the new VCG auction platform during the quarter, as well.

"We smoothly transitioned to the VCG auction, leading to lower CPCs for our advertisers, higher quality traffic to their websites and an increase in click through rates," said Yandex Chief Operating Officer Alexander Shulgin.

About The Author Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles. (Some images used under license from Shutterstock.com.)
Source: Yandex 3Q 2015 Earnings Report: Revenue Up 18% YoY For The Quarter At $233.1 Million

Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 #SEO Trends for 2016 #

Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 SEO Trends for 2016 | AutoTraffic Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 SEO Trends for 2016 "Evolve or decay" – that's what many call the future of SEO. Online marketers who have missed the two most trusted US search conferences are invited to read about the key takeaways. (PRWEB) October 22, 2015 Earlier this month, Link-Assistant.Com ... read more

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Source: Link-Assistant.Com Sums Up Takeaways from SMX East and Pubcon; Publishes a Guide on Top 7 #SEO Trends for 2016 #

Twitter Increases Follow Limit From 2,000 to 5,000 Accounts

Twitter's support team announced today the number of accounts you can follow has increased from 2,000 to 5,000.

Starting today, we are increasing our current follow limit from 2,000 to 5,000 accounts for all users: https://t.co/Yxx66XESMf

— Twitter Support (@Support) October 27, 2015

This applies to all users, with some exceptions for those who wish to follow more accounts.

If you hit the new limit of follow 5,000 accounts and want to add more, Twitter may allow you depending on how many people follow you.

"When you hit this limit, we'll tell you by showing an error message in your browser. You'll need to wait until you have more followers in order to follow more users—for example, you can't follow 10,000 people if only 100 people follow you."

In addition, Twitter will be monitoring and cracking down on aggressive following, as well as following and unfollowing.

The company has updated its following rules and best practices to indicate that it's not acceptable to mass follow a large number of accounts. It is also not considered acceptable to repeatedly follow and unfollow others.

Twitter considers this type of activity to be "spam tactics", and warns that it may lead to account suspension.

These new guidelines come into effect today and will apply to all users.

Featured Image Credit: Mr Pics / Shutterstock.com

Source: Twitter Increases Follow Limit From 2,000 to 5,000 Accounts

Screaming Frog for Onsite #SEO Audits #

Screaming Frog for Onsite SEO Audits On onsite or onpage SEO analysis refers to all of those things that are within your direct control on your website. Things like the page copy, titles, heading, URLs, internal links, load times and other elements all fall into the onsite category. read moreSEO 101: An Expert's Guide to Auditing a Website's Onsite SEO Health I just had to audit one of my websites ... Author Note: This is all about SEO on your own site. For off-site SEO or competitive analysis, you'll have to check other guides. Check for Broken Links with Screaming Frog Screaming Frog will provide you ... read more

One-Hour SEO Audit I would like to help the many who struggle with time concerns and regular SEO audits. I will provide straightforward ... it lacks SEO reporting and analysis. – Screaming Frog (free and paid) – this is an SEO crawler that does more ... read more7 Key Questions To Unlock Growth Opportunities In Your SEO Audits crawling them with Screaming Frog, then again using URL Profiler to import them and validate their mobile and desktop speed. SEO audits often include some form of competitive analysis; however, this is often limited to desktop search only, despite the ... read moreSEO Website Audits: Everything You Need to Know But just what is a site audit? What kind of audit do you need and what should you expect in the final report of the person auditing you? What follows is everything you need to know about website audits ... is not simply a: Screaming Frog Report. read moreHow (and Why) to Perform a DIY SEO Site Audit ... utilities to help with site audits. Brandamos and Flair Interactive Services both offer free, basic SEO site analysis tools that grade sites on how well they're optimized for target keyword phrases. Screaming Frog SEO Spider is a favorite among many ... read more5 Tools to Help You Audit Your Web Content Ranking well on the web today and positioning your website as an authority is all about content -- both quality and quantity -- so the sooner you can get acquainted with content audits the better. Related: 5 Powerful SEO Metrics and Data Points You Need to ... read moreA1 Website Analyzer: SEO Audit Tool & Website Crawler A1 Website Analyzer is a powerful SEO audit website crawler that installs on your computer ... It was first to market with the functionality we needed at the time we needed it. Screaming Frog came on the scene later while Win Web Crawler, the oldest ... read more13 SEO tools you didn't know about (and when to use them) Free and fantastic in its features, Screaming Frog is comparable to Xenu Link Sleuth. It's a very speedy way to analyze, audit, and review a site from an onsite SEO perspective. 12. Buzzstream for the obsessed link builder Need some extra assistance with ... read moreScreaming Frogs & Paying for Bing: Chris Gilchrist interview When we're performing on-site checks and analysis, Screaming Frog is our go-to tool. The tool crawls a website and gives you a detailed view of all the pages, images and important SEO tags used throughout the site. From there we can check for various ... read more

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Source: Screaming Frog for Onsite #SEO Audits #

Google Uses ‘RankBrain’ To Answer Queries That Have Never Been Searched Before

Much is already known about how Google ranks content for popular queries — but what about queries that are being entered for the first time?

In order to satisfy queries that Google has never seen before, the search giant doesn't just rely on existing rankings algorithms. According to a report in Bloomberg, Google uses an AI called RankBrain to handle these first-time queries.

A large number of searches entered into Google each day are unique, as much as 15% of daily searces, and RankBrain is used to find the best answers.

"For the past few months, a "very large fraction" of the millions of queries a second that people type into the company's search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain."

What sets RankBrain apart from existing algorithms is its ability to learn and before more effective at answering more ambiguous queries.

"If RankBrain sees a word or phrase it isn't familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries."

RankBrain is only one out of the hundred of signals used to determine how search results appear, but it has reportedly become the third-most important signal used to rank search results since it has been in use.

Google's RankBrain AI has become so integral to search that turning it off would be like deindexing half of Wikipedia, according to an engineer quoted in the Bloomberg report.

Amit Singhal, senior vice president of Google search, gave the green light to roll out RankBrain across all queries earlier this year. While it operates autonomously, it is being continually monitored and updated with new data.

Featured Image Credit: CLIPAREA l Custom media / Shutterstock

Source: Google Uses 'RankBrain' To Answer Queries That Have Never Been Searched Before

Screaming Frog for Onsite #SEO Audits #Eagles

Screaming Frog for Onsite SEO Audits On onsite or onpage SEO analysis refers to all of those things that are within your direct control on your website. Things like the page copy, titles, heading, URLs, internal links, load times and other elements all fall into the onsite category. read moreSEO 101: An Expert's Guide to Auditing a Website's Onsite SEO Health I just had to audit one of my websites ... Author Note: This is all about SEO on your own site. For off-site SEO or competitive analysis, you'll have to check other guides. Check for Broken Links with Screaming Frog Screaming Frog will provide you ... read more

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Source: Screaming Frog for Onsite #SEO Audits #Eagles

SEO News Roundup: Is Google Making Core Changes Again?

Tom Williams looks at the latest search engine optimisation news, including speculation that Google is making changes beyond the Panda 4.2 roll out, comScore's latest search engine rankings and Chrome enables multi-tasking with new split view.

Webmasters Query Google Update

Search Engine Land's Barry Schwartz questioned whether or not changes are being made to Google's ranking algorithm that are more than just the Panda 4.2 roll out. Webmasters have reported sudden drops or increases in ranking over the past couple of weeks.

Schwartz pointed to two different update cycles: 14-15 October and 20-21 October.

Yahoo Makes Gains on Google

comScore's September 2015 search engine rankings for the US showed a slight drop from Google and a gain from Yahoo over the past 12 months. A year ago, Google represented 67.3% of searches, while Yahoo was at 10%. In September 2015, this has changed to Google holding 64% and Yahoo up at 12.6%. According to Search Engine Land, these changes are likely the result of the Firefox default search deal with Yahoo.

However, despite the drop in PC searches, Google is now seeing more search queries than ever, with the addition of mobile search.

Google Adds to Music Knowledge

Song results from the Google Knowledge Graph may now show "Other recordings of this song" in the listing, enabling browsers to hear cover versions of the same song.

Search Engine Land ran an example, searching for [stairway to heaven], a song by Led Zeppelin. Under the original listing, Google shows "Other recordings of this song," including a listing from Heart from 1977:

If you click on the other artist you can bring up that video, or if you click on the "Other recordings of the song" page you will be presented with a carousel of search results showing all known cover versions.

Chrome Update Makes Multitasking Easier

Google has announced changes to its latest version of Chrome that makes multitasking even easier. A new "Split View" for iPad (Air 2 or mini 4) will enable you to search and read-up on two different subjects at once.

Other upgrades include improvements to shopping, with Chrome's Autofill for desktop, Android and iOS now also able to store credit card information.

Google Gets Digital Library Go Ahead

US Second Circuit Court of Appeals has ruled that Google's full-text book scanning is "fair use" and therefore protected from claims of copyright infringement, in a case that has been on-going for 10 years. The Authors Guild originally sued Google in 2005, and the case has been ongoing since then.

The ruling defines fair use as enabling copyright-protected material to be used without permission for teaching, research, news, commentary and criticism, but without excessively damaging "the market for the original by providing the public with a substitute for that original work."

The ruling means that Google can now complete its digital library – a project it started more than a decade ago.

Google And The Paranoid SEO Experts

And finally, Search Engine Land attempted to get under the skin of the many Google conspiracy theories this week, in a blog post by Clay Cazier.

He attempted to shed some light on topics such as "Participation in AdWords improves organic rankings", "Google is de-prioritizing organic rankings" and "Google's ultimate goal is to promote their own content."

Read last week's SEO news roundup: Google Changes Crawling Proposal

Learn how to ask your developer the right questions and put your site to the test right away with quick technical checks. Download your free Technical SEO Best Practices eBook and learn from the experts.

Source: SEO News Roundup: Is Google Making Core Changes Again?

The blurred line between content #Marketing and #SEO #

The blurred line between content marketing and SEO The fact that content marketing and SEO have been thrown in the ring as opponents is not unknown to us, however the truth is that SEO and Content Marketing work hand in hand like a well-oiled machine. SEO has always been about the content, once you get ... read moreThe blurred lines between online marketing and advertising What concerns me is the blurred line between digital marketing ... is used for both functions. Online marketing makes use of various online functions such as Search Engine Optimisation (SEO), Email Marketing, Content Marketing and Online Referral Marketing. read more

Guest comment: The blurred lines of digital marketing and tech With technology powering best practise across web, social, cloud and mobile marketing, the lines between marketing and IT are becoming more and more blurred. Modern campaigns ... the size and complexity of the content they display. Marketers and web ... read moreContent marketing and journalism sitting on a tree… In making the transition from journalism into content marketing, I walk an increasingly ... And with this evolutionary shift, the old lines between news, entertainment, and advertising have blurred. People are increasingly equal-opportunity content consumers. read moreBrafton's team will be at #SMX East to talk content marketing & scaling social engagement He'll be talking with Search Engine Land founding editor Danny Sullivan about the rise of viral content, gaining visibility on social media and the blurred lines between marketing ... 3 Steps to Efficient Content Marketing for SEO, Social & Business ... read moreThe Heightened Backlash Against Native Advertising Native ads are billed as an effective content marketing solution in an ad-hating ... native ads offer a new revenue stream amid a sagging news industry. The blurred line between publisher and brand can be confusing to consumers. Thanks to a cornucopia ... read moreAR stepping into the marketing spotlight Technology continues to revolutionize marketing. To learn more, don't miss the Blurred Lines track, one of five tracks at ad:tech San Francisco 2015. Part of PulsePoint's content marketing ... by shortening the distance between writers and brands ... read moreKyoorius launches 'Melt'; says not competing with Goafest Clinging on the same lines ... of marketing people and understood their problems and the terms that they didn't understand, which could range from content marketing to brand activation. Through the research we found that there was a common problem between ... read moreJournalism department must modernize The media industry is no longer siphoned into three segments; the lines between marketing ... advantage of SEO, tagging, meta-data and everything that goes on in the backend of a website. We need classes that teach us how to activate content and promote ... read moreContent marketing vs journalism (part 1): An academic perspective We're working on it The convergence of journalism and content marketing studies is tricky. How do you merge two totally different degrees offered by two separate departments? "So many fields are becoming blurred ... cross the line between journalism ... read more

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3 Social Media Marketing Musts for Introverts

The following is a guest contributed post from Kim Staflund, the founder and publisher at Polished Publishing Group (PPG).

What an amazing world we live in nowadays. You can quite easily promote yourself and your business without leaving your couch. This gives introverts a worldwide audience, no matter where you're starting from. No need for forced interaction, small talk, or gregarious chatter. The Internet is the great equalizer. You don't need to be the master networking champion of the office, or the center of the company cocktail party. If you're an introvert and want to promote yourself or a product, all you need is an Internet connection and a plan.

Here's how.

Get a Storefront

Just as it is for businesses inside a traditional shopping mall, your online market is a fluid and ever-changing stream of old and new customers. When they're ready to buy whatever it is you're selling, you want them to recall you and your business ahead of all the others. In the world of advertising, sales, and marketing, this is known as creating top-of-mind awareness.

Some of the traditional ways that businesses create top-of-mind awareness are to place regular ads on television, radio, and billboards, or in print media outlets such as magazines and newspapers. Repetition is the key to success in any advertising campaign, and this can get pretty expensive. We're talking hundreds, maybe even thousands, of dollars per month to run enough ads to achieve top-of-mind awareness with the general public, depending on how large a trading area you're trying to reach. Luckily, there's a more sensible, modern option: Get yourself a website. Don't shirk at the cost or try to sidestep around it. Websites are the new storefronts, and it's not as hard as you think.

With enough comparative shopping, you can find someone to build your website at a reasonable cost—unless you're savvy enough to build your own through a free or low-cost service like WordPress. If you've got something to sell, a website is worth the investment. To find the best company for you, dig around online (as an introvert, you're probably good at that). Read testimonials. Ask for referrals.

Make sure your website looks professional. It doesn't need a lot of bells and whistles, but it does need to look polished, even if the template is simple.

Most sure the site is easy for you to maintain.

Get Blogging (But Do It Right)

Blogging and social media marketing combined is word-of-mouth advertising on steroids—which is great news for introverts. You can talk about yourself without talking about yourself.

Some of your keywords, like your business name, might have a fairly high search engine ranking, depending on the nature of your business. Blogging can help to improve that. The idea is to write several short, effective posts—think of them as 500-word essays that contain the phrases that your customers type into a search engine when they are looking for your particular product—and then share those articles with others via email and social media websites. The ultimate goal is for your articles to show up in the top five search results on page one of a search engine because this will dramatically improve the chances of being seen. Obviously, the more articles that are posted online, and the more often they're shared by others on a regular basis, the better it will work.

What makes for an effective blog post? It needs to be useful to your reader, true to your business or product, and something that can go viral. Make your language clear, concise, and consistent.

Get Social

Now that you've got your storefront and your blogging underway, you also have the benefit of free social media websites to super-charge both. We can talk about Twitter and Facebook, but if you're in it for business and networking, LinkedIn is still a safe bet. Here's a few tips on the smart way to get "linked in":

Build your audience gradually by posting relevant and informative blog entries twice a week to groups that are interested in your topic matter, and only occasionally as status updates directly from your profile page.

Once you have connections and an audience, don't push people too hard. Don't, for example, send people unsolicited email requests to buy your products.

Engage in conversations with those who post comments to your blog entries and status updates. Let your audience get to know you by replying to their posts and answering their questions. Again, this is gold for the introvert. You can have meaningful conversations in a controlled environment, all while wearing your pajamas.

Source: 3 Social Media Marketing Musts for Introverts

#SERP Optimization: How to Get a Green Checkmark in #Google #

SERP Optimization: How to Get a Green Checkmark in Google But Google ... optimize the SERP to get the clicks and make your brand stand out. If you have Norton or McAfee installed in your computer, have you ever seen buttons that look like this? The green OK is coming from your Norton software, and the green ... read moreInfographic: An Anatomy Of Google's Dynamic Search Results Page Do you know your SERP? That stands for Search Engine Results Page. In the case of Google, it can be pretty hard ... the word "songs," such as "U2 songs" or "Green Day songs," and you'll get a list of related songs that, if you click on ... read more

How To Write Effective And Unique Articles That Are Optimized for the Search Engines In order to further maximize the benefits of writing and posting unique articles, it makes good business sense to optimize the articles so the search engines list the URL's associated with those articles on search engine results pages (SERP's). read moreIt's May 2014, and Here Are Four Ways that SEO Is Drastically Changing They told us how we could help them get better PR. And guess what. We did it! And it was awesome. We blended PR and SEO into a harmonious unity that caused rainbows to appear and unicorns to prance in lush green fields ... as the Google SERP and the ... read more5 Tools You Need in Your SEO Tool Kit Whether you're an SEO professional or a business owner looking to better optimize your website for enhanced ... It will also tell you whether you may be failing Google's Mobile-Friendly Test and allows you to get results by clicking a specific link. read moreAdSense Scorecard: Good for You and Google, Too For a quick hit, log on to your AdSense account and see how you stack up using the new AdSense Scorecard. You'll find this section ... Will you add Google+ buttons just to make your check-mark turn green? You know you want to. read more13 Things You Didn't Know You Could Do With a Nest Thermostat Once you're done, you'll see a green "Enabled" status with a check mark. This means you're ready to start controlling your Nest with your voice! If you're using Google Chrome ... You ran downstairs to get a snack in the lobby, leaving ... read moreIntegrating SEO & PPC: 3 Areas to Explore Leverage PPC ad copies in organic snippet text to optimize ... get it. Because organic search has traditionally taken the lion's share of clicks on any given SERP (up to 80 percent, depending on the query and who's doing the talking), recent trends show ... read moreMy Custom Gmail Setup — Making the Most of the Screen I make it a habit to archive my mail when I've processed it, to get it out of my way. The handy Gmail search and multiple inboxes let me keep important messages on the main screen. The folder list gives me access to Google Contacts and Tasks at the bottom. read more15 Chrome OS productivity apps that work offline The app puts a small checkmark icon next ... for when you don't want anything to get between your keyboard and the screen. A throwback to early computers with monochrome CRT-based monitors, Writer displays bright green type on a black background. read more

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Marketing Your Business on the Cheap: These Strategies Won't Cost You Anything But Time

Image by OTA Photos via Flickr

When most people launch a business, they spend all their money creating the perfect product or business concept. Until they have the perfect product to launch, they spend little money on marketing. The problem with that mindset, according to Marc Gardner, CEO of small-business lender North American Bancard, is that you'll spend too much time and money on your product without building anticipation, generating demand, and getting early customer feedback.

By marketing during product development, Gardner says business owners can identify opportunities and problems with their offering, fix the product accordingly, and launch a superior solution for customers. The main obstacle to early marketing is a limited budget. Fortunately, you c an get a lot of mileage from your marketing without spending a lot of money.

Low-Cost SEO

Search engine optimization (SEO) is the process of improving your website's search ranking performance by making your Web presence, both on and off your website, easy for search engines to understand. When search engines process what you offer and consider you a trustworthy resource, your website is more likely to appear closer to the top of the search results.Whether your audience is local or global, your company will benefit significantly from search engine traffic. Try these low-cost marketing tactics to improve your search engine presence.

Write Better Website Copy

Instead of investing in expensive Web development, put together a basic website using WordPress or Squarespace. Start with a home page, "About" pages for your company and your product, and a contact page letting people know how to get in touch with you.

On each page, write compelling, clean, and optimized copy. C ompelling copy makes readers want to learn more about your product and your business, and clean copy is both easy to read and free of grammar, punctuation, spelling, and word usage errors.

Optimized copy incorporates keywords explaining to search engines what your business does. To discover good keywords for your business, try a free tool like Übersuggest or WordStream's Free Keyword Tool. You can also navigate to SEMrush, paste a competitor's URL, and see which keywords your competitor's website uses. If you are not confident about your writing, hire a freelance writer to help you.

List Your Business on Local Directory and Review Sites

List your business information consistently across respected local directory and review sites. Start by writing a company name, address, and phone number (NAP) format that you will use for every listing:

Search engine listings. If you have a storefront, list with Google My Business, Bing Places, and Yahoo Local.

Relevant local directories. Register with Angie's List, the Better Business Bureau, the Yellow Pages, and other highly respected local directories.

Review sites. Claim your listing on Yelp, TripAdvisor, Zomato, or other review sites relevant to your industry.

Publish Guest Blog Posts

Look for opportunities to author guest posts on high-quality and relevant blogs your customers read. If the publisher links back to your site, the inbound link becomes a vote of confidence in your site, earning a higher search engine ranking.

Affordable Digital Marketing

In addition to investing in SEO, establish a presence on social media. Choose networks frequented by people who match your target customer profile. Once you have set up your social profiles -- which should include your NAP and a link to your website -- spend time not only sharing content but engaging with customers and people in your industry.

Finally, start building an email marketing list. You can invite people to sign up for your blog in exchange for their email addresses. Additionally, you can invest in some content assets such as videos, podcasts, white pa pers, and other materials that customers can download in exchange for giving you their contact information. Use a free email marketing tool like MailChimp to manage your lists, create messages, and track campaign results. Avoid emailing subscribers too often, but be consistent enough that people will anticipate your messages.

When you start a company, Gardner advises spending half your time on product development and the other half on marketing and building customer relationships. Fortunately, marketing does not have to be flashy or costly to get the job done -- as long as you are willing to put in the work.

*****

Danny Wong is the co-founder of Blank Label, an award-winning luxury menswear company. He is also a digital marketing consultant and freelance writer. To connect, tweet him @dannywong1190 or message him on LinkedIn.

Source: Marketing Your Business on the Cheap: These Strategies Won't Cost You Anything But Time

Three #SEO tools I use every day #Kaepernick

3 (Simple) Reasons Why E-Commerce Websites Need SEO In the fairy tale, "Jack & the Beanstalk," a magician gives the little boy three magic ... night and day. The long-term effects of a solid SEO program are clear. Unlike most forms of marketing, where you start with a clean slate every year, SEO ... read more3 Never-Fail Tactics for Superior Social-Media Engagement However, even if your tweets are the perfect length, tweeting more than three times a day can result ... Tab Foundry is my tool of choice when it comes to building email subscription tabs on social media. It's intuitive to use and offers a degree of ... read more

3 ways you're screwing up your productivity at work — and what to do instead Email is a 40-year-old technology, so if you're using it for more than 30% of your day, then something is definitely wrong, Filev says. While you may think you're being productive by responding to every ... to use an instant messaging communication tool ... read moreWhen Feminism Becomes a Marketing Tool Yet this ad focused specifically on physical beauty – something that women are told every day matters most ... to grow weary of feminism being used simply as the latest marketing tool. But I really, really loved this one. When I was a girl, it always ... read moreIssue 3 proponents say the time has come for marijuana legalization Proponents of Ohio Issue 3 which legalizes medical and personal use marijuana, believe it is a law whose time ... "We feel really confident and I feel confident more and more every day," Oltman said. "hearing people and seeing how many people are ... read moreBig ideas about SEO for small hotels Thus content, and the velocity at which you produce it, impacts how much business you get from your SEO strategy. You're not the big guys. You can't have content on every ... guests use to find properties like yours when booking travel. One tool ... read moreROSENBERG: My favorite predictive tool nailed what happened in 1987 It's the 28th anniversary of Black Monday, when in 1987, the Dow had its worst day ever and plunged 22.6% ... near zero as they are today), and Rosenberg said he would use it as a forecasting tool today: He wrote, If I were alone on a desert island ... read moreI'm Max Lobovsky, CEO of Formlabs, and This Is How I Work As 3D printing evolves and becomes a more common tool, new companies are sprouting up to refine the ... The Form 1 and its successors don't use the typical plastic extrusion method you may associate with 3D printers; rather, it uses a process called ... read moreRanking the Top 5 Candidates for Every Major NBA Award Entering 2015-16 Season Even all the world's best fortune-telling tools can't tell us exactly what the league ... 25.7 points on 60.9 percent shooting (64.7 precent from three) across Games 3, 4 and 5. He'll have every opportunity to prove that his late flourishes were no flukes. read morePart 1: The Intimidator's Day at Talladega He had fast race cars, but he could take a car that wasn't so fast every day ... tools were there; we just weren't winning. We stayed pumped up, but, boy, I tell you at times it was awfully hard to not just be really, really, really -- I don't want to use ... read more

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Online Marketing Gurus Welcomes Sydney Market With Launch Of New Website

October 22, 2015 --

Australian-based SEO firm to focus on SEO clients in Sydney with the introduction of their new website.

Online Marketing Gurus (OMG), a globally recognised SEO agency based in Pyrmont NSW, is now marketing its SEO services to clients in Sydney via their newly-launched website OMGSEOSydney.com.au.The purpose of the website is to introduce the many benefits of a well-managed SEO campaign to businesses in the Sydney area.

Search engine marketing (SEO) is the process of enhancing a brand's visibility within Internet search engines using a multifaceted approach to online marketing. Online Marketing Gurus has worked with several major Australian brands to promote their businesses online and achieve their marketing goals.

Mez Homayunfard, Co-Founder and Managing Director of Online Marketing Gurus, explained the importance of having a solid SEO campaign in place and the benefits that such a campaign can provide.

"We customise search campaigns that deliver real results. Were not talking about counting keywords on the first page but increasing your revenue by engaging your customers," said Homayunfard.

As a part of their service and website launch in Sydney, Online Marketing Gurus is offering a free SEO consultation with local businesses to discuss their current marketing strategies and how their brand could benefit from Online Marketing Gurus' services. Interested parties can schedule their consultation with OMG via the contact form on the OMGSEOSydney website.

About Online Marketing Gurus

Online Marketing Gurus is an Australian-based SEO firm specializing in local, corporate and e-commerce marketing services. Their team of SEO experts has several years combined experience in all phases of online marketing strategies including Google Adwords campaigns and content marketing. Based in Pyrmont, New South Wales, Online Marketing Gurus also has SEO firms in the United States and Serbia.

Distributed by HeadlinePlus Press Release Distribution

Media ContactCompany Name: Online Marketing GurusContact Person: Mez Homayunfard, DirectorEmail: info@onlinemarketinggurus.com.auPhone: 02 8202 9970City: SydneyCountry: AustraliaWebsite: http://omgseosydney.com.au

Related Keywords:Australia, Business, Marketing & Sales, Professional Services, U.S,

Source:Copyright (c) AB Digital, Inc. All Rights Reserved

Source: Online Marketing Gurus Welcomes Sydney Market With Launch Of New Website