How to Write a Strong #SEO Title Tag that #Google Will Love

How to Write a Strong SEO Title Tag that Google Will Love Reading this, you probably know how to create a website. Once you've got that skill in the bag, the next step is to learn how to nourish it with some TLC. Like all great pairs in history (Romeo & Juliet, peanut butter & jelly, etc.), your website too has ... read moreCanonical tags gone wild Being a technical SEO, I love digging into ... search of the domain in Google and maybe removed filtering, as with the Meetup example, or searched for an individual product or just something I saw in one of the title tags to see if there were other versions. read moreThe Secrets of Semantic HTML5 for document structure — a Guide As you can imagine, machines like Google and Bing LOVE this. Semantic HTML5 tags we will be using ... Credibility = winning strategy. All SEO (and AEO) comes down to communication and credibility. I will continue to write regularly here on SEMrush about ... read more

How to Turn Your Competitor's Content Marketing Strategy Against Them Try to understand their strong and weak points to improve ... This is clearly done just for SEO. Why is this a weak point? They may get a slight increase in position, however, they may also attract Google's or any other search engine's attention ... read more10 Pinterest Advertising Strategies You Should Be Using Today There are a few key places you need to use SEO keywords ... It has a large, easy-to-read title. The font is simple and stands out when scrolling through your feed. It also includes a strong image that isn't just a stock photo of someone looking over ... read moreSupporting Women in Analytics and Marketing Google Tag Manager, DoubleClick, and other analytics and advertising platforms' tracking code to measure critical KPIs; and oversee the testing and validation of code. What inspired you to enter the field of analytics and marketing? I have always had a ... read moreSEO PowerSuite Press Info Do you want to write about SEO ... customers worldwide. SEO PowerSuite is the leading SEO software for online businesses, enabling them to easily perform multiple search engine optimization tasks as a system and with a strong reliance on accurate data. read more9 Rules For Creating A Successful Knowledge Base Or FAQ Section Ask Questions Like a User When you title ... used by Google, and offer users a question at the end of each article: "was this article helpful?", with "yes" or "no" responses. Over time, you'll easily learn where your strong points and weak ... read moreJanet Peischel's The Internet Marketer: Content marketing results in increased Return on Investment (ROI) A strong call to action ... labeled with the name of the company and alt tags. Include the name of the company, helping increase our SEO value. We've dramatically increased the relevance and quality of the writing for this client. More impressively ... read moreA Post in the Life of a Food Blogger – Our Ten Steps Keep in mind, this information doesn't include any of the initial research, the website build and setup, ongoing site maintenance, website SEO ... write stories that engage your readers. 8 – BEHIND THE SCENES… RECIPE, CATEGORIES, TAGS, IMAGES, TITLE ... read more

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#Google Shopping: An Antritust Scofflaw or Aggrieved Competitor?

Google Shopping: An Antritust Scofflaw or Aggrieved Competitor? Google promises retailers that it can "make the world your storefront" by turning browsing into buying with smartly tailored solutions that highlight products at the top of the SERP. But is one hand washing the other in the world of Alphabet, Google ... read moreGoogle comes back with a new plan for the Commission: separate the unit (see - Google offers rivals an auction as an antitrust ... is going to work, competition wise. Observers say one of Google's big worries now is to stop the comparison shopping deal from becoming a precedent. The danger is that aggrieved competitors ... read more'Google threatens innovation', says French startup complaining to EU As pressure mounts on Google in both Europe and the US over antitrust allegations ... However, in search results, Google will often place its own Google Shopping results ahead of any competitor. This, in addition to an overall reduction in ranking ... read more

Google tired of endless AGONY over alleged EU search biz abuse The Register understands that the EC is seeking answers to specific questions from Google's competitors. The field of questioning is much narrower than the full market test the watchdog conducted in the summer - which led to antitrust commissioner Joaquin ... read moreBusiness Litigation Report -- August 2013 JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the ... read moreGoogle fined $2.7B by European Commission for abusing search monopoly Google has been gut-punched by the European Commission for abusing its search monopoly to squeeze out other players on the Web. Brussels' competition ... shopping site Foundem in 2009, and by 2010 the commission confirmed it was investigating alleged ... read moreGoogle, Apple settle high-tech workers' lawsuit Google, Apple, Intel and Adobe Systems have settled a class-action lawsuit alleging they conspired to prevent their engineers and other highly sought technology workers from getting better job offers from one another. read moreSmartphone recalls signal need for tighter safety laws These questions spring from Spring's seeming reluctance to intervene in Samsung's recall. Some aggrieved customers had asked for a refund. The world's largest phone maker would not offer a refund here although the option was given to consumers in Australia ... read moreHouse Judiciary Subcommittee on Intellectual Property, Competition and the Internet Hearing Competition is an important cornerstone of our nation's economic foundation. Vigilant antitrust enforcement preserves and protects competition and delivers American consumers lower prices, higher quality goods, and more innovation. The Antitrust Division ... read moreGoogle, Apple settle high-tech workers' lawsuit "We firmly believe that our recruiting policies have in no way diminished competition ... a separate 2009 antitrust investigation by the U.S. Justice Department. That resulted in a 2010 settlement that requiring Google, Apple, Intel, Adobe Systems and ... read more

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Source: #Google Shopping: An Antritust Scofflaw or Aggrieved Competitor?

How To Improve Your Marketing ROI With Facebook Ads

Do you ever feel like your marketing campaign is being ignored by your audience?

Are you sick and tired of creating marketing campaigns that are not converting?

The truth is:

It is not only you.

Millions of marketers like you are creating campaigns every day. They wonder if they should continue to spend hundreds of dollars on marketing that is not converting.

Unless you know the reasons why your marketing stinks and find ways to rectify it, you will not generate tangible results.

And you know what that means,

No. Sales !!

In this post, you will learn about the five reasons why your marketing stinks and how to improve your ROI using Facebook Ads.

1. You're Not Showing Your Ads To The Right Audience  

Marketing your business is one of the best ways to get leads and sales.  If however, you are not getting the right result, chances are, you are not targeting your ads to the right audience.

This is a serious problem that can adversely affect your conversions.

If you are always displaying your ads in front of people who do not give a damn about your product or service, it doesn't matter how good your ad is, they will not click it.

When there is little or no click on your ad, it will produce a low click-through-rate (CTR).  With this, you will earn little to no money from your ads.

The Solution:

If you want to target the right audience, start by marketing your product or service with Facebook Ads.

How do you create a target audience for your product or service?

There is a plug and play tool you can use to create a custom audience for your campaign.  It is called Pixel.

This Facebook's  feature will help you to create custom audiences that you can target with your ads.

2. You Have No Brand

Have you ever wondered why big brands spend millions of dollars to advertise their products on Television, Billboards or Radio?

Are they wasting their money?

Far from it!

They have an understanding of how brand advertising generates better results.

The truth is:

Consumers are not going to buy from you if they have never heard of you before. They will not search for your product.

If they do search, they won't click on your ad, because they don't know your brand.

They have probably never heard of you.

A research carried out by Search Engine Land and SurveyMonkey revealed that 70 percent of consumers will click on a retailer they know.

If you take the time to build a brand people know and love, they are more likely to click on your ad.

The best way is not to start selling your product. You need to create enough brand awareness before you start selling. This way, you would have started brand awareness long before people are ready to buy. Then when they are ready, they will click on your ads to buy.

The Solution:

Use Facebook ads to create awareness for your product or service.

With Facebook ads, you can promote your brand to your target audience cheaply.

Facebook ads are centered on three stages: the awareness, consideration and conversion stages.  The awareness stage includes local awareness, brand awareness and Reach.

Using Facebook brand awareness ads will expose your product or service to people who are going to be interested in your offerings.

3. Your Landing Pages Are Not Mobile Optimized

Could it be that your marketing campaign landing pages are not optimized for mobile?

That may be the reason why it stinks so much.

Hear this:

We are in mobile marketing era.

According to a research carried out by eMarketer,  over 8 in 10 internet users will use a smartphone to access the web regularly in 2017.

If your landing page is not mobile optimized, you are leaving money on the table.

Do you know that users are 5x more likely to leave your landing page if it is not mobile friendly?

If your landing page is not optimized accordingly, you will lose customers.

The non-intuitive layout of your landing page will frustrate your users and they will quickly run away.

An optimized landing page is easy to view and navigate by users on their mobile devices.

Solution:

Design a Facebook ad with mobile friendly landing page.

Your landing page should be designed with mobile users in mind.  This will make it easy for people to carry out your desired action.

It should load quickly on mobile devices, be easy to navigate and click and be compelling. These elements make it easy for users to carry out your intended call to action while on the page.

Creating an ad that will help you generate leads on Facebook with an optimized landing page is good.  But you can't store these leads anywhere except in a simple CSV provided by Facebook.

What if I tell you there is a way to import your leads directly to your CRM or Autoresponder?

Yes, there is a way! There are different software nowadays, on the market that will help you to connect your leads ad to your CRM tool or Autoresponder. Then from there, you can import them instantly.  You can also run lead ads campaigns and send subscribers your opt-in offer instantly.

4. You Don't Use Retargeting

If you are not regularly retargeting your audience, you will not get a good ROI on your marketing campaign.  This is because customers need "multiple approaches" before they make a purchase.

Retargeting helps you to advertise your products or services to previously identified people.  This includes people who abandon the sales funnels due to one reason or the other, website visitors, etc.

Look at it this way:

You visit a landing page with an ad on Home purchase.  You left the page and went to another website. On the website, you saw an ad about the same home purchase. It keeps following you around the web.  This means that the advertiser is using retargeting.

According to Wordstream. on average, retargeting ads are 76% more likely to be clicked on than a regular old display ad.

Retargeting is a necessary tool for marketers. It helps you to increase the effectiveness of your marketing efforts, increases your brand awareness and helps to drive customers through the funnel until they convert.

It gives you a second chance to convert your audience.

Recently Appsumo spent $4,168.19 and made $9,365.00 from a retargeting campaign.

Solution:

There are several ways to reinforce the whole advertising efforts you sustain through Facebook Retargeting.

For example, you can create specific campaigns for people who come from other advertising platforms. You can do this, while they are browsing on Facebook.

In fact, thanks to the Facebook Pixel you can build audiences from all your website visitors, also if they came originally from Adword's, Linkedin, Twitter ads or Youtube. By doing this, you will maximize your marketing efforts, which is one of the most powerful features of retargeting.

5. Lack Of Tracking

"If you can't measure it, you can't improve it" – Peter Drucker.

When you don't track your campaigns, how will you know what works and what is not working?

Tracking your ads will help you to know the number of conversions you are getting, the ads that are generating the most clicks and the amount of money you are making per each conversion.

Without tracking your campaign, you are throwing money at ads with the hope that one day, you will stumble on what works.

Solution:

Actually, Facebook already came up with a smart answer to this problem:

The offline events on Facebook.The Offline events has  been something a huge stone for every marketer giving to us a great opportunity to track purchase made offline after a user was shown a Facebook ad.

With offline events it is now possible to upload an offline purchase file (E.g.: customer contact info and product purchase) and Facebook will automatically match that up with the users who were shown your ad to add offline events to your conversion picture.

Conclusion:

If your marketing campaign stinks, it is probably because you are not targeting the right audience, creating brand awareness, creating mobile optimized landing pages, retargeting visitors, and tracking your results.

The solutions provided in this article will help you to generate unbelievable ROI from your marketing campaigns.

Do you want to know the one solution that rises above all the ones mentioned above?

Sorry, there is none!

You have to target the right audience, create brand awareness, create mobile optimized landing pages, retarget your visitors and track your results.  Doing all these things will enable you to succeed exceedingly in marketing.

What have you done in the past to fix your marketing problems?

Hand-Picked Related Articles:

* Adapted lead image: Public Domain, pixabay.com via getstencil.com

Source: How To Improve Your Marketing ROI With Facebook Ads

From #Keyword obsessions to an AI brain: looking back at 10 years of #SEO

From keyword obsessions to an AI brain: looking back at 10 years of SEO The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer ... read moreFrom keyword obsessions to an AI brain, Ayima's MD, Nicky Applegarth, looks back at 10 years of SEO Find the full article here: http://www.thedrum.com/opinion/2017/09/19/keyword-obsessions-ai-brain-looking-back-10-years-seo read moreApple Removes All VPN Apps From Its Chinese App Store In 2010, Google decided to shut down the censored China branch of its search engine service after it discovered the government had launched cyberattacks to gain entry to human rights activists' Gmail accounts, though it is in negotiations to come back. read more

Can We Outsource Content Marketing to Robots? Can the AI bots interview a reticent CEO, pull the best bits from the conversation, and wrap those few gems into months' worth of thought leadership content? Can the bots craft articles and blog posts that do more than hit the right keywords for other ... read moreHere's What Google Search Will Look Like in 10 Years In 10 years, the search engine will probably look nothing like it ... algorithm update meant to thwart SEO folks who were — up to this point — quite successful at landing pages at the top of Google results through keyword stuffing and building huge ... read moreM.A.C. is Giving Away Free Lipstick Tomorrow Tomorrow is Lipstick Day and M.A.C. is giving away free full tubes of the stuff to celebrate. You don't have to buy anything, just show up at one of their U.S. stores and pick a color. I'd try to get there early though, as supplies are limited. h/t Allure read moreCan SMS chatbots be the next gen customer engagement platforms? This is rule based and puts the onus of sticking to a keyword on you. Instead of keywords, customers want to engage more naturally by texting something like "Yes, but only if you cannot reschedule on Monday." Consumers are not really looking for a new ... read moreMovie reviews: From Guardians of the Galaxy Vol. 2 to Dunkirk, summer films that sparkled Archival footage from the well-documented Chez Panisse years onward is livelier ... There is a disclaimer at the end of "Detroit," Kathryn Bigelow's latest look back at our recent history. Before the final credits roll a title card reads something ... read more10 Awesome Skills You Can Learn Online Why: Understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns can open doors to profiles like SEO Manager, Digital Strategy Manager, etc. User ... read moreHow Can Anyone Say Rafael Nadal Is Playing The Best Tennis Of His Life? In the present, soft field, the tennis is so good that it brought Nadal back to world No. 1 for the first time in four years, with two slams, two masters, and a 56-9 record. But all the hyperbole does make one wonder. Said the New Yorker, in a tweet ... read more

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Source: From #Keyword obsessions to an AI brain: looking back at 10 years of #SEO

Why Apple Replaced Bing With Google Search For Siri

Microsoft's Bing was previously the default search engine of Amazon's Alexa and Apple's Siri digital assistants.

Apple announced this week it is replacing  Bing with Google as the default search engine on Siri and macOS Spotlight.

Comparative tests done earlier this year showed Siri was the least smart digital assistant. Google Assistant was the best.

Google Assistant is Google Search done through voice commands. Siri can, therefore, improve it AI by tapping into Google Search.

Apple is smart to just hitchhike on the cloud and AI platform of Google.

Apple (AAPL) opted to use Microsoft's (MSFT) Bing as the default search engine for its Spotlight (built-in search app of Mac OS) and Siri in 2014. After reportedly paying billions of dollars annually to Apple, Alphabet (GOOG) (GOOGL) remains the default search engine for the desktop and mobile versions of Apple's web browser, Safari. Consequently, I speculate that Microsoft probably did not offer enough incentive to Apple this year.

Apple decided two days ago to replace Bing with Google Search for Siri and Spotlight. Apple was still kind enough to retain Bing as the default search results provider for images. However, it is undeniable that Apple just worsened Bing's already pathetic 2% (Bing also powers Yahoo mobile/desktop search) share in mobile search. Google will not get 99% share in mobile search.

(Source: NetMarketShare)

The chart above does not include searches made through Alexa-enabled Echo speakers, of which Bing is also the default search engine service provider. Digitimes estimated that Amazon (AMZN) will ship out 10 million Echo speakers this year.

Microsoft probably knew beforehand Apple's decision to drop Bing this week. It is likely why Microsoft decided earlier this month to have Cortana partner up with Amazon's Alexa digital assistant. Microsoft needed an ally so it can jockey better in the fast-growing virtual digital assistant market. Tractica projected last year that the global virtual digital assistant market's value will reach $15.8 billion by 2021.

Siri is one of the selling points of an iPhone. It needs to be more like Google Assistant to make iPhone customers more loyal.

What Apple Is Getting

Replacing Bing with Google Search can improve the artificial intelligence quality of Siri's answers. Stone Temple Consulting tested the most popular digital assistants earlier this year. Siri came out as the dumbest smart assistant. Siri has Bing for its default search engine but Apple probably did not program it probably because Microsoft's Bing-powered Cortana did better. Google Assistant came out on top largely because of Alphabet's massive search engine matrix.

Nobody is blaming Bing but Siri had the second-lowest rate in comprehension and answering questions, just a tad better than the Bing-powered Alexa. However, Siri posted the lowest rate of accuracy in its answers. The incompetence of Siri is why Apple decided to replace Bing with Google Search. Apple can improve the listening/comprehension AI of Siri but it can never match the library of knowledge that Google Search already has.

(Source: Stone Temple Consulting)

Google Assistant is just Google Search 2.0. Instead of using a keyboard and mouse to seek out answers online, you use voice commands on Google Assistant. Google Assistant is just new fashionable marketing alias for Alphabet's real artificial intelligence ecosystem, its search engine.

I typed "Google search ai" and Google provided the results below. RankBrain (Google's self-learning AI algorithm for the web) featured my Seeking Alpha article discussing Google Assistant on top of search results.

(Source: Google)

Microsoft shareholders should take note of the other featured search result above. A Google engineer, Anthony Levandowski, is developing an AI god. He is the guy who was fired by Uber (Private:UBER) for allegedly stealing Google's trade secrets on Waymo self-driving cars. My point is that Google has thrown enough money on AI research it is now the go-to partner for voice-based artificial intelligence.

Conclusion

Apple vastly improved Siri's IQ level when it decided to use Google Search. Apple doesn't have to waste time and resources building a massive library of encyclopedia for Siri. Apple doesn't have to spend money to expand its designated datacenter for Siri. Siri is going to stand on the shoulders of the great Google giant.

It is a symbiotic relationship. Google gets to further marginalize Microsoft's Bing search engine, Siri and Spotlight get to hitch on Google's powerful AI ecosystem.

Apple's only duty now is to improve Siri's Natural Language Processing. This can be done through better hardware and software. Apple's new six-core A11 Bionic SoC (System on Chip) has an integrated dual-core neural engine. That neural engine should improve Siri's comprehension level as it continuously learns from a person's speech pattern.

AAPL is a buy. GOOG is a buy. MSFT is a buy. AMZN is a buy. In spite having the most cash hoarded and annual net income, AAPL is the cheapest of these popular mega-cap stocks. AAPL consistently has lower Forward P/E ratios than Google, Microsoft, and Amazon.

Disclosure: I am/we are long AAPL, MSFT, GOOG, AMZN.

I wrote this article myself, and it expresses my own opinions. I am not receiving compensation for it (other than from Seeking Alpha). I have no business relationship with any company whose stock is mentioned in this article.

Source: Why Apple Replaced Bing With Google Search For Siri

A Comprehensive Guide to Getting Started With #SEO

A Comprehensive Guide to Getting Started With SEO If you've worked on a website or have perused the Internet for tips on digital marketing, you are sure to have come across the term SEO. It is one of the most talked about strategies. With so much information around the topic, it's very easy for a ... read moreA Comprehensive Guide on Leveraging Email Marketing for SEO This is a question virtually every online marketer is asking as the search for the ultimate search engine optimization (SEO) toolkit continues ... you are now ready to start your email campaign. To get the best out of your emails, make sure you use ... read moreHow to Track Your Local SEO & SEM: A Guide If you're spending money or energy on SEO, Adwords ... not measuring how many leads you get from each source, stop what you're doing right now and make setting up a solid tracking plan your next priority. This guide is intended to fill you in on ... read more

How to Hire a Freelance SEO Without Compromising Quality What you don't see is the team that helped them get ... SEO company. You can hire a freelance SEO. What is the difference between these options? The first option is to learn SEO yourself. This absolutely can be done. Start with a beginner's guide ... read moreSEO content strategy: How to grow visits by 300% in one year Content strategy is an essential part of SEO — after all, content and links are among the ... Effective strategies begin with research — start by analyzing the keywords and themes relevant to your business. For this post, I'll be using SEMrush ... read moreHow to sell stuff online: A comprehensive guide for eCommerce success In this comprehensive guide for eCommerce success, we'll touch on everything you need to know to sell stuff online — from the tools you'll need to get started to measuring ... GoCentral is ready with built-in SEO tools, email marketing integration ... read moreA Comprehensive Guide To Buying Topshop Jeans Here's a guide ... you get the size that's slightly snug and spend the week wearing them in. Previously I've played it safe and got the 10 and within a few weeks they've stretched too much to fit correctly. With this in mind, start shopping our ... read moreThe Marketer's Guide to Identifying & Fixing Google Index Bloat So how can you – as a marketer who may not have a comprehensive understanding ... Next, I need to start to apply solutions to my list of problems. Free Bonus Download: Get our free SEO guide to learn how you can skyrocket your rankings, even in a ... read moreWhat Is Keyword Mapping? (The Comprehensive Guide to Keyword Targeting in 2017) As Dr. Dinosaur's SEO specialist, I have completed keyword research and created the keyword map below in Google Sheets to fill in. This chart lists all of the pages on his site and sets out the columns we need to know to properly start doing his on-page ... read moreHow I (And You Can) Effectively Combine SEO and SEM for Marketing Success Therefore, you must return to your drawing board, and start mapping out how best to achieve your goals using both SEO and SEM. Mind you ... I must add here that no single guide can get the job done for you. As a digital marketer, you may be given free ... read more

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Source: A Comprehensive Guide to Getting Started With #SEO

How real estate agents dominate with multichannel content marketing

Top real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing that educates and informs prospects across multiple, integrated channels.

To build a dominant real estate business in 2018, agents must create multidimensional marketing campaigns that mirror the decision-making journeys of their modern prospects.

Real estate's best and brightest use multichannel content marketing to tell their story. It's much more than casting a wide net; it involves strategically tying compatible marketing efforts into one system. At the base is quality, smart content designed to connect with buyers and sellers by considering all parts of their lives.

Many agents today know the importance of using social media and email at every phase of their prospect's journey. They also understand the critical role of newsletters or publications as the backbone of their farming strategy. But few take the time to produce meaningful content on these platforms and to engineer them into a single integrated marketing engine more powerful than the sum of its parts.

Content: the lifeblood of multichannel

Showing rather than telling fosters trust, a principle agents can use in their local content to demonstrate expertise.

Original content can also burnish agents' reputations. In fact, 82 percent of consumers report they feel more positive about a company after reading custom content, according to marketing research firm Demand Metric.

A smart content play leads to real results. Website conversion rates — the percentage of website visitors who fill out a form requesting more information — is nearly six times higher for content marketers than those who simply advertise their services, according to marketing research firm Aberdeen Group.

Engaging, local content is the lifeblood of multichannel content marketing. Quality content must live at the core of each platform, not sales pitches. Below, we'll go through each channel and explain how to leverage each for premier results.

For a list of ideal content topics and step-by-step multichannel content marketing instructions, click here.

The "big 3" marketing pillars for real estate agents

Social media, email and direct mail are the top content marketing channels for real estate agents and the key elements of a smart, integrated content strategy. We expand on each below.

Pillar 1: Social media

Seventy-eight percent of all U.S. adult internet users are on Facebook, and over half of all online adults use more than one of the five main social media platforms, according to a 2016 Pew Research Center study.

Real estate agents' social media presence includes everything from their Facebook business page to their Zillow profile. Great sites for publishing content include Facebook, LinkedIn, and Twitter (with YouTube as the prime site for video).

Agents can realize big results with their content marketing by using social media as one part of a larger, smart content strategy.

A smart social strategy, as with all content marketing, starts with good content. Agents should create and post articles and videos on subjects they know well. The best topics will both resonate with the local market and build their reputation as an expert.

Unfortunately, it's easy to post content without the branding necessary to effectively stand out, which means the agent doesn't benefit fully from the content.

Agents can ensure their content brings value to their brand and business by always posting it to their blog instead of sharing it directly on Facebook or Twitter in its original format.

Once you create a blog post, you can share a link to it on social media with an enticing comment. Agents can share these posts on multiple social media sites simultaneously, using tools such as Hootsuite or marketing automation platforms such as Act-On. These tools also make it easy to create and schedule a month's posts in one sitting.

In addition to local content, agents should use social channels to post listings, testimonials and updates. Interacting with people who like or comment on posts is also key for agents, as is responding quickly to messages they receive.

Pillar 2: Direct mail

Direct mail response rates outperform digital marketing by more than 700 percent, according to Data and Marketing Association's 2017 Response Rate report. In fact, the overall response rate from physical mail jumped from 3.7 percent in 2015 to 5.3 percent in 2016, making last year direct mail's best-performing year since 2003.

In a world so wired, many of us suffer from technology fatigue. More and more consumers welcome the privacy and physical touch of print media. The success of today's direct mail for agents, however, depends to a large degree on the online experience prospects will have once they take action from the mail. Direct mail cannot succeed as an isolated channel.

Successful direct mail marketing starts with a geographic farm and a commitment to consistently deliver content that interests readers. Direct mail doesn't work without those two key elements: quality content and consistent delivery. Each home in an agent's territory should receive repeated touches every month, year after year. Robust digital marketing should also accompany these physical campaigns.

Publications and newsletters are ideal direct mail tools for multichannel content marketing. These long-form mailers provide space for both quality local articles and branding.

Gary Keller, founder and leader of Keller Williams Realty, advises agents to mail publications on at least a quarterly basis. Discover's recent survey of its users backs up this advice: agents who consistently mail custom publications to farms of 3,000 or more homes report ROIs from 150 to 400 percent.

Additionally, postcards are a perfect vehicle to announce recently listed and sold homes, a list of neighborhood sales, or even fridge-worthy content such as recipes and event calendars.

With content-rich publications as the foundation of direct mail farming, postcards can play an important supporting role. Many agents find success by sending them between publications, ensuring their homes receive branded physical content each month.

Pillar 3: Email

Real estate agents can generate referrals from past clients by sending out highly personalized email campaigns at very low costs. Email is an extremely effective channel — in fact, it ranked as the leading digital channel for ROI in 2016, according DMA's 2017 report.

Agents can grow their lists using social media, blogging and direct mail. On social media and with direct mail, they can promote valuable resources that require prospects to enter an email address to access. "Subscribe" links below each post can pull in readers who may appreciate receiving similar content by email.

Given that it's such a powerful channel, email should be a staple of any smart content marketing strategy.

Content marketing emails are about demonstrating expertise and providing meaningful updates to prospects. This enhances an agent's reputation as an expert who really knows the market.

Too many agents send full-length articles in their emails, and miss out on the SEO, branding and tracking a simple click-through link provides. Agents should host content on their blog and encourage email recipients to click over to it with an image and a few intriguing sentences.

Content marketing is about sending quality, engaging content, first and foremost. Promotional emails have a role, too, but they should be part of well-defined campaigns and action plans. Using automation software and nurturing leads first with content, then with promotional emails, can greatly improve conversion rates.

How multichannel content marketing boosts SEO

Distributing relevant articles and videos through email, direct mail, and social media will generate direct leads as well as boost SEO, which in turn generates even more leads.

In previous years, businesses could pump up their SEO with keyword and backlink schemes, but now search engines favor quality, popular content above all else. When agents regularly post original content on their blogs — and drive traffic to their posts with direct mail, social media and email — their websites will show up higher in search engine rankings.

The case for multichannel marketing

In taking a multichannel approach to the social media, email and direct mail methods outlined above, agents can deepen their personal brand recognition and not only reap the benefits of each channel, but enjoy the multiplied benefits that emerge with an integrated strategy.

While many agents and marketers readily acknowledge the importance and power of multichannel marketing, only a few take advantage of it. With so few businesses tapping into the potential of multichannel content marketing, agents who make the decision to implement it have a greater chance of breaking through the noise, engaging with consumers and winning more business.

Ultimately, multichannel content marketing is about showing customers you care, that you know your stuff and that you're available to help them. Through direct mail, email and social media, multichannel marketing sends a powerful message: "I'll meet you where you are, wherever you are."

Discover Publications' turnkey multichannel content marketing program turns successful agents into dominant forces. With done-for-you social media, email and blogging, and territory-exclusive direct mail publications, agents can put a modern content marketing plan on complete autopilot. Discover Publications' agent clients report 150-400 percent ROI with consistent use.

Source: How real estate agents dominate with multichannel content marketing

From #Keyword obsessions to an AI brain: looking back at 10 years of #SEO

From keyword obsessions to an AI brain: looking back at 10 years of SEO The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this regular column invites The Drum Network's members to demystify the marketing trade and offer ... read moreFrom keyword obsessions to an AI brain, Ayima's MD, Nicky Applegarth, looks back at 10 years of SEO Find the full article here: http://www.thedrum.com/opinion/2017/09/19/keyword-obsessions-ai-brain-looking-back-10-years-seo read moreCan We Outsource Content Marketing to Robots? Can the AI bots interview a reticent CEO, pull the best bits from the conversation, and wrap those few gems into months' worth of thought leadership content? Can the bots craft articles and blog posts that do more than hit the right keywords for other ... read more

Apple Removes All VPN Apps From Its Chinese App Store In 2010, Google decided to shut down the censored China branch of its search engine service after it discovered the government had launched cyberattacks to gain entry to human rights activists' Gmail accounts, though it is in negotiations to come back. read moreHere's What Google Search Will Look Like in 10 Years In 10 years, the search engine will probably look nothing like it ... algorithm update meant to thwart SEO folks who were — up to this point — quite successful at landing pages at the top of Google results through keyword stuffing and building huge ... read moreM.A.C. is Giving Away Free Lipstick Tomorrow Tomorrow is Lipstick Day and M.A.C. is giving away free full tubes of the stuff to celebrate. You don't have to buy anything, just show up at one of their U.S. stores and pick a color. I'd try to get there early though, as supplies are limited. h/t Allure read moreCan SMS chatbots be the next gen customer engagement platforms? This is rule based and puts the onus of sticking to a keyword on you. Instead of keywords, customers want to engage more naturally by texting something like "Yes, but only if you cannot reschedule on Monday." Consumers are not really looking for a new ... read moreMovie reviews: From Guardians of the Galaxy Vol. 2 to Dunkirk, summer films that sparkled Archival footage from the well-documented Chez Panisse years onward is livelier ... There is a disclaimer at the end of "Detroit," Kathryn Bigelow's latest look back at our recent history. Before the final credits roll a title card reads something ... read moreThe 49ers' Stadium Is As Empty As It Deserves To Be The Niners won, fireworks were shot off, and "Hello, Goodbye" blasted from the PA, an allusion to the Beatles playing their final U.S. show at the stadium back in 1966. Advertisement Less than four years later ... who look like assholes—which ... read more10 Awesome Skills You Can Learn Online Why: Understanding the digital campaign planning process along with the process of implementing, tracking, and reporting on the success of online advertising campaigns can open doors to profiles like SEO Manager, Digital Strategy Manager, etc. User ... read more

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Source: From #Keyword obsessions to an AI brain: looking back at 10 years of #SEO

How Brand Monitoring Can Support Your Search Optimization Strategy

SEO isn't just about optimizing your own content to be easily found by people performing search queries directly in search engines or social media platforms. More sweat is involved to ensure your brand is facing its audience correctly and competently.

As many know, social media plays a significant role in how consumers perceive brands and even in how easily they can find them. Because of this it is more important than ever to include brand monitoring as part of a comprehensive SEO plan. Here is how to do it.

To effectively implement brand monitoring you will need a tool. Relying on Google Alerts is a good start but there are far more effective apps available which provide detailed information and analysis.

Connecting with Influencers

People care about what other people say. Especially if the ones saying it are public figures. Or influencers for that matter. Now, it's important to understand there are three types of influencers:

Local Influencers – their opinion impacts the local industry.

Industry-Specific Influencers – these are people that have high authority over specific topics, skills, and industries.

General Influencers – people who are public figures, have often hundreds of thousands, if not millions of followers on social media.

Five years later, and this post from Copyblogger still outlines the best way to connect with influencers. A few ideas, besides social media platforms such as LinkedIn, Twitter, Facebook, Google+, or Instagram, include:

Signing up for their program, product, service – putting some money in before asking for "free" stuff.

Joining their on-site events or meetups: hey, if you have an opportunity to connect 1-on-1, do it!

Asking the right relevant questions: One smart question can open many doors for you. Prove that you are smart, and that you know what you want from other people in terms of information.

Using Brand Monitoring Tools: Introducing Brand24

Brand24 is one of the newest faces on the brand monitoring tools scene, and has gained a lot of popularity among brands. The tool provides real-time insight into what is being said about your brand and your competition.

Membership plans start at $49 and can go up to as much as $399, plus customer plan for larger brands. However, a $49 plan is sufficient enough for an early-stage startup to monitor their brand successfully. Bonus: this is a pay-as-you-go type of service, which offers the user more flexibility and doesn't force him into a 12-months contract or an automated payment scheme. The tool is fully automated, offers Slack integration, and has a mobile app available for iOS and Android devices.

The analytics section provides unique factoring such as advanced search queries, interactivity analytics, estimated social reach, and so on. A demo is available for testing if you need more time to think about it.

If you've read my recent article on customer journey mapping examples, then you should understand why knowing how people find you matters in the evolution of your services/products.

How Brand24 Works

Signing up for a free Brand24 account can be done with an email or using their Facebook integration.

Once you sign up, you will be asked to type in your target keywords or phrases. You can also specify what language you want results to be targeting.

The menu is located on the left of the dashboard and offers intuitive controls.

The overview portion of the dashboard is equally intuitive. It allows users to sort information by days, weeks, or months and to view by the most popular mentions or the most popular authors.

The bottom of the dashboard is especially valuable for identifiying the influencers who dominate the converstaion for your project's keywords. Users can view the most influential profiles or sites and view associated statistical information.

The free version of Brand24 is robust. Those who want additional features can also choose to upgrade the service to one of the paid subscriptions.

  Now What?

Once you are monitoring brand mentions there are two powerful ways to use this knowledge to support your SEO efforts.

Request Mentions beyond Citations

Just because someone has cited a brand somewhere doesn't mean they have linked to the website. Inbound links from authoritative websites are a valuable portion for your marketing efforts.

If a person is already citing a brand by name, they are more likely to be willing to include a proper mention with a link to their website, social media, or email address. You can use services such as HARO, or simply go the old fashion "blogger outreach" way.

Control the Narrative

If people are talking about your brand on social media, you need to be part of the conversation. Brand monitoring makes it possible to take action and instantly reshape the narrative if the brand is being mentioned in a negative light.

Alternatively, if the brand being complained about is a competitor why not swoop in and save the day? Monitoring your brand is a powerful tool but monitoring the competition can offer even wider perspective into what potential customers are happy with and what need has yet to be fulfilled.

Market Research

Brand monitoring can maximize marketing efforts by providing direct consumer insight from those consumers who are already invested in your service or product. This allows you to learn exactly what they want so you can provide it and gain greater brand loyalty.

It will make it easier to identify the platforms on which they are most active so marketing efforts can be directed toward the right locations. If you know more people are mentioning your brand on Snapchat suddenly, it makes sense to invest the resources into developing a presence there. This is true for the reverse as well. You can avoid those platforms that have limited brand engagement to maximize marketing resources.

Important Takeaway

Any tool will work to a certain degree, whether you choose to pay $500+ a month or settle for $49. But people make the difference – and Brand24 excels in helping you reach those whose opinion counts. Other than that, you should make sure to have behind every brand monitoring tool, a sharp, detail-oriented employee or contractor who knows what they're doing. The human factor should also be part of your marketing efforts, not just from a customer perspective, but also from an "in-house" operational point of view.

Source: How Brand Monitoring Can Support Your Search Optimization Strategy

Copy: De#Coding the #Google Answer Box Algorithm – a #SERP Research on 10.353 #Keywords

Copy: Decoding the Google Answer Box Algorithm – a SERP Research on 10.353 Keywords | Latest News Copy: Decoding the Google Answer Box Algorithm – a SERP Research on 10.353 Keywords Last time we looked at the Google's Answer Boxes, we came up with quite a handful of interesting observations. However, we couldn't quite give you the best explanation of what it takes to get your website on the position zero, as some named it. read more

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Source: Copy: De#Coding the #Google Answer Box Algorithm – a #SERP Research on 10.353 #Keywords

How real estate agents dominate with multichannel content marketing

Top real estate agents are wary of get-leads-quick schemes, and rightly so. Those looking for longer-term success have turned to a powerful marketing system, multichannel content marketing: marketing that educates and informs prospects across multiple, integrated channels.

To build a dominant real estate business in 2018, agents must create multidimensional marketing campaigns that mirror the decision-making journeys of their modern prospects.

Real estate's best and brightest use multichannel content marketing to tell their story. It's much more than casting a wide net; it involves strategically tying compatible marketing efforts into one system. At the base is quality, smart content designed to connect with buyers and sellers by considering all parts of their lives.

Many agents today know the importance of using social media and email at every phase of their prospect's journey. They also understand the critical role of newsletters or publications as the backbone of their farming strategy. But few take the time to produce meaningful content on these platforms and to engineer them into a single integrated marketing engine more powerful than the sum of its parts.

Content: the lifeblood of multichannel

Showing rather than telling fosters trust, a principle agents can use in their local content to demonstrate expertise.

Original content can also burnish agents' reputations. In fact, 82 percent of consumers report they feel more positive about a company after reading custom content, according to marketing research firm Demand Metric.

A smart content play leads to real results. Website conversion rates — the percentage of website visitors who fill out a form requesting more information — is nearly six times higher for content marketers than those who simply advertise their services, according to marketing research firm Aberdeen Group.

Engaging, local content is the lifeblood of multichannel content marketing. Quality content must live at the core of each platform, not sales pitches. Below, we'll go through each channel and explain how to leverage each for premier results.

For a list of ideal content topics and step-by-step multichannel content marketing instructions, click here.

The "big 3" marketing pillars for real estate agents

Social media, email and direct mail are the top content marketing channels for real estate agents and the key elements of a smart, integrated content strategy. We expand on each below.

Pillar 1: Social media

Seventy-eight percent of all U.S. adult internet users are on Facebook, and over half of all online adults use more than one of the five main social media platforms, according to a 2016 Pew Research Center study.

Real estate agents' social media presence includes everything from their Facebook business page to their Zillow profile. Great sites for publishing content include Facebook, LinkedIn, and Twitter (with YouTube as the prime site for video).

Agents can realize big results with their content marketing by using social media as one part of a larger, smart content strategy.

A smart social strategy, as with all content marketing, starts with good content. Agents should create and post articles and videos on subjects they know well. The best topics will both resonate with the local market and build their reputation as an expert.

Unfortunately, it's easy to post content without the branding necessary to effectively stand out, which means the agent doesn't benefit fully from the content.

Agents can ensure their content brings value to their brand and business by always posting it to their blog instead of sharing it directly on Facebook or Twitter in its original format.

Once you create a blog post, you can share a link to it on social media with an enticing comment. Agents can share these posts on multiple social media sites simultaneously, using tools such as Hootsuite or marketing automation platforms such as Act-On. These tools also make it easy to create and schedule a month's posts in one sitting.

In addition to local content, agents should use social channels to post listings, testimonials and updates. Interacting with people who like or comment on posts is also key for agents, as is responding quickly to messages they receive.

Pillar 2: Direct mail

Direct mail response rates outperform digital marketing by more than 700 percent, according to Data and Marketing Association's 2017 Response Rate report. In fact, the overall response rate from physical mail jumped from 3.7 percent in 2015 to 5.3 percent in 2016, making last year direct mail's best-performing year since 2003.

In a world so wired, many of us suffer from technology fatigue. More and more consumers welcome the privacy and physical touch of print media. The success of today's direct mail for agents, however, depends to a large degree on the online experience prospects will have once they take action from the mail. Direct mail cannot succeed as an isolated channel.

Successful direct mail marketing starts with a geographic farm and a commitment to consistently deliver content that interests readers. Direct mail doesn't work without those two key elements: quality content and consistent delivery. Each home in an agent's territory should receive repeated touches every month, year after year. Robust digital marketing should also accompany these physical campaigns.

Publications and newsletters are ideal direct mail tools for multichannel content marketing. These long-form mailers provide space for both quality local articles and branding.

Gary Keller, founder and leader of Keller Williams Realty, advises agents to mail publications on at least a quarterly basis. Discover's recent survey of its users backs up this advice: agents who consistently mail custom publications to farms of 3,000 or more homes report ROIs from 150 to 400 percent.

Additionally, postcards are a perfect vehicle to announce recently listed and sold homes, a list of neighborhood sales, or even fridge-worthy content such as recipes and event calendars.

With content-rich publications as the foundation of direct mail farming, postcards can play an important supporting role. Many agents find success by sending them between publications, ensuring their homes receive branded physical content each month.

Pillar 3: Email

Real estate agents can generate referrals from past clients by sending out highly personalized email campaigns at very low costs. Email is an extremely effective channel — in fact, it ranked as the leading digital channel for ROI in 2016, according DMA's 2017 report.

Agents can grow their lists using social media, blogging and direct mail. On social media and with direct mail, they can promote valuable resources that require prospects to enter an email address to access. "Subscribe" links below each post can pull in readers who may appreciate receiving similar content by email.

Given that it's such a powerful channel, email should be a staple of any smart content marketing strategy.

Content marketing emails are about demonstrating expertise and providing meaningful updates to prospects. This enhances an agent's reputation as an expert who really knows the market.

Too many agents send full-length articles in their emails, and miss out on the SEO, branding and tracking a simple click-through link provides. Agents should host content on their blog and encourage email recipients to click over to it with an image and a few intriguing sentences.

Content marketing is about sending quality, engaging content, first and foremost. Promotional emails have a role, too, but they should be part of well-defined campaigns and action plans. Using automation software and nurturing leads first with content, then with promotional emails, can greatly improve conversion rates.

How multichannel content marketing boosts SEO

Distributing relevant articles and videos through email, direct mail, and social media will generate direct leads as well as boost SEO, which in turn generates even more leads.

In previous years, businesses could pump up their SEO with keyword and backlink schemes, but now search engines favor quality, popular content above all else. When agents regularly post original content on their blogs — and drive traffic to their posts with direct mail, social media and email — their websites will show up higher in search engine rankings.

The case for multichannel marketing

In taking a multichannel approach to the social media, email and direct mail methods outlined above, agents can deepen their personal brand recognition and not only reap the benefits of each channel, but enjoy the multiplied benefits that emerge with an integrated strategy.

While many agents and marketers readily acknowledge the importance and power of multichannel marketing, only a few take advantage of it. With so few businesses tapping into the potential of multichannel content marketing, agents who make the decision to implement it have a greater chance of breaking through the noise, engaging with consumers and winning more business.

Ultimately, multichannel content marketing is about showing customers you care, that you know your stuff and that you're available to help them. Through direct mail, email and social media, multichannel marketing sends a powerful message: "I'll meet you where you are, wherever you are."

Discover Publications' turnkey multichannel content marketing program turns successful agents into dominant forces. With done-for-you social media, email and blogging, and territory-exclusive direct mail publications, agents can put a modern content marketing plan on complete autopilot. Discover Publications' agent clients report 150-400 percent ROI with consistent use.

Source: How real estate agents dominate with multichannel content marketing

Blending UX And #SEO For Perfect #Web #Design Harmony

Blending UX And SEO For Perfect Web Design Harmony The evolution of web design represents a bull market for creative capital -- but the process isn't always sunshine and rainbows. These days, stakeholders usually want two things from web design: whip appeal, and an engaged, and expansive, revenue ... read moreAn Intro to Minimalist Web Design Click here to learn more about Upwork Minimalist design is everywhere, and it's especially popular among web designers. It's easy to see the appeal: Many of minimalism's core tenets mesh very well with the constraints of modern UI and UX design ... read moreFifth Harmony – Who Are You (Live) Fifth Harmony took their harmonious blend and individual unique sounds to Vevo Lift for a live and intimate performance recently. In the above clip, the "X Factor" formed group performs "Who You Are," a cut off their sic-song debut EP, Better Together. read more

How to Mute Tabs in Google Chrome Your favorite technology company, Google, is working on an upcoming feature that could put the kibosh on autoplaying videos for good. Soon you'll be able to silence the worst offenders permanently, saving you the headache of searching for a mute button ... read moreGoogle Inbox 1.1 Tweaks The Material Design Layout, Especially On Lollipop [APK Download] This is consistent with the design of Gmail 5.0. There may be other changes as well, especially beneath the hood, but so far we haven't seen any. You still need an invitation from Google or a friend to access Inbox on Android and on the web. The APK is ... read moreMartin Shkreli Gets Himself Thrown in Jail Ahead of Schedule Martin Shkreli, the cancer drug price-jacking pharmaceutical executive and convicted securities fraudster for whom the moniker "Pharma Bro" is among his politer nicknames, will be behind bars a little earlier than anticipated. On Wednesday, U.S ... read moreStooges movie films in April – but still no cast, say Farrellys The upcoming Three Stooges movie is just weeks away from filming and Bobby and Peter Farrelly still haven't found their leading men. "We're shooting at the end of April," Peter told CNN at Wednesday's L.A. premiere of their latest comedy, "Hall Pass." "We ... read moreThe secret to cooking with your favorite summer produce: Keep it simple You can even blend leftovers with a chopped onion and a pepper and then ... A knife, a board and a bowl are all you need. It's perfect with a piece of chicken or a hot dog off the grill, alongside eggs in the morning, or on its own in a bowl on a porch ... read moreMakeUseOf Had A MakeOver Thanks! Previous PostPlay Paper and Pencil D&D Online With Distant Friends With Free Apps Next PostStuff I Found On The Web – Breaking Bad, Buying A Startup On The Cheap, & More! read moreThis Sure Looks Like The 2019 Mercedes-AMG GT Black Series Testing At The Nürburgring The 2018 Mercedes-AMG GT R starts at $157,000 and has a 577-horsepower, 4.0-liter V8 inside, going from 0-60 mph in what Mercedes says is 3.5 seconds. That might not even be the end of it for the Mercedes-AMG GT. If you can't afford a Ferrari, in other ... read more

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Source: Blending UX And #SEO For Perfect #Web #Design Harmony

Insight to the evolution of SMB marketing

Rocket Fuel Marketing

Why Darwin

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."Although Charles Darwin never said it, this one liner helps us sum up the theory presented in Origin of Species. Perhaps you are more familiar with the below image in relation to Darwin's theory of the evolution of man.His study and publications were so ground breakin g that when referencing evolution you will often hear the term Darwinism, either reflecting upon his works or the beliefs in evolution. Over a century later Brian Solis uses Darwin's work as a metaphor to help describe the phenomenon occurring when the rate of change in technology and society are faster than organisations can adapt.

Digital Evolution

Solis describes Digital Darwinism as one of the greatest threats to all businesses in almost every industry.

"Digital Darwinism is the evolution of consumer behaviour when society and technology evolve faster than the ability to adapt." (Solis, 2014)

Brian Solis's original articles are more focused on larger organisations which needed to adapt to new technologies and systems to stay competitive, rather than small and medium businesses.As Solis borrowed from Darwin and coined the term Digital Darwinism to help describe organisational adaptation; I am using Digital Darwinism to help explain the importance of an evolving marketing strategy for small and medium businesses to stay competitive.To borrow one more line from Solis; businesses not only have to compete for today but also for the unforeseeable future. (Solis, 2014)

Telephone

We are living in an amazing time in human history. It was not so long ago when it was mind blowing that we had the ability to dial numbers and talk to anyone in the world on a landline. Every business had a phone number and being found in the Yellow Pages was the greatest marketing strategy for local businesses.

Internet

Then came the World Wide Web and businesses also needed an email.As search engines improved, the global population started to use it to find products and services. To compete in the global market every business needed a website.As the web started to become a trusted source of information gathering and businesses started searching for a way to appear first on a search SEO (search engine optimisation) strategies became a must.

Social Media

Image sharing forums and chatrooms matured into social media. This is where people can like and follow things that they find appealing and algorithms circle information to help them expand their 'like' bubble. Savvy organisations use social media to connect their businesses to ideal audiences.

Looking Forward

Every year computers are getting faster and smaller. Today most of the developed world has a smart phone in their pocket that enables them to connect to the world by countless methods. Not to mention we are in the midst of developing augmented and virtual reality. Pokemon Go is just a teaser of how crazy things can get!

Conclusion

Solis's answer to Digital Darwinism is digital transformation.However, for small and medium businesses it is important to keep up with technological changes in regards to marketing and to ensure that your business is appealing to your forever evolving audience. Adapt with new marketing strategies and become the online leader in your niche. You will soon see that 'change' is a revolving door of endless opportunity.

Quick Guideline (to help you evolve)

> PhonePhone numbers are still one of the fastest ways for customers to get in contact. Be sure your ideal customer can find it on business cards, online directories, website and social media.

> EmailEmails are great for thought-out correspondence. Everyone has an email and no one is afraid to send their feed back. Be sure to check and respond every 24hours.

> Website Webs sites have never been easier to create. Customers judge a business on its online representation and websites are as important as a menu is to a restaurant. Make sure it has a clear representation of products/services and is easy to use.

> Social MediaThere are numerous social media platforms. It is best to focus on being a leader on one or two platforms that your ideal customers use. Be consistent and publish engaging posts a couple of time per week. The more content you publish the greater your SEO will be.

Solis, B. (2014). Digital Darwinism: Disruptive Technology Changing Business Good. hppts://www.wired.com/insights/2014/04/digital-darwinism-disruptive-technology-changing-business-good/

Solis, B. (2014). Digital Transformation And The Race Against Digital Darwinism. hppts://www.prophet.com/thinking/2014/09/digital-transformation-and-the-race-against-digital-darwinism/

Source: Insight to the evolution of SMB marketing