#Google is removing all Right Hand Side Ads on #SERPs worldwide

Google is removing all Right Hand Side Ads on SERPs worldwide As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may ... read moreWill Your SEO Strategy Be Impacted By Google's Removal of Right-Hand-Side Ads on SERPs? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ... Another big reason why Google has decided to remove this block of ads is because ... read more

Google Removes Right-Hand-Side Desktop Ads Conventionally, Google's ads are seen almost everywhere based on the specific query, but this latest update will leave the sidebar free for Google's Product Listing Ads. Aside from removing all queries from the right-hand side ads, a fourth ... read moreGoogle Changes Ads Display Positions in SERPs Google is removing all ads from the right hand side of search results, worldwide. It will now only place ads centrally, four at the top and two at the bottom of the page. Searchengineland reported on the story after receiving information from a Google ... read moreGoogle Removes Ads From The Right-Hand Side Of Search Google has announced they will soon be removing the right hand side adverts showing on the search page. According to MarketLand, the right-hand side ads are being removed for all queries ... is rolling out a change worldwide that eliminates ads on the ... read moreGoogle Removing Ads From Right Side Of Desktop Search Results Don't freak out if you no longer see ads on the right-hand side ... will be seven Google AdWords ads in total - four above search results, and three below. To clarify, the elimination of right-side ads impacts all desktop searches worldwide; the addition ... read moreNo more right-side Google ads: What it means for marketers & searchers Google officially finalized their update to their results pages by removing right-side ads ... The Media Image reports that Google may have been seeing poor returns on right-hand side ads. The clickthrough rate was most likely below Google's standards ... read moreWhat Google's New Layout Means For Search Marketers If you've noticed things shifting in Google's SERPs, you're not seeing ... showing up to four ads above desktop search results, and simultaneously removing the ads on the right-hand side. Read on to learn what it's going to mean to your PPC ... read moreTranscript of the Preliminary G.O.P. Presidential Debate Just go to Google.com, open the Google search app, and type in, "Fox News Debate". HEMMER: So, tonight you're going to hear from the candidates, and four of them are on stage right ... all sympathetic to this woman's plight. On the other hand ... read moreHeavy Weather Breaking off, he shouted, "Don't fucking do that to my eyes, all right, mate?" Aronofsky called to his crew ... Once the deluge begins, Noah finds him frantically trying to remove an animal trap from the ankle of a girl named Na'el, whom ... read more

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Source: #Google is removing all Right Hand Side Ads on #SERPs worldwide

5 Ways Calls Can Reduce Search Marketers’ Cost Per Lead

The best news in mobile marketing every Thursday.

Proof of performance, attribution and lead acquisition costs are some of search marketers' biggest challenges. Search marketing programs are generating leads, but how can they capture more of those leads?

As authors Perry Marshall and Talor Zamir wrote in their book, "Ultimate Guide to Local Business Marketing," "If you're not tracking call conversion, then you're missing out on not only 60 percent to 70 percent of your leads, but also your hottest leads."

Luckily, advances in call scoring are proving just how hot some of those leads really are. More than that, though, search marketers who use call analytics to discover which phone leads can be attributed back to their programs can instantly reduce their cost per lead.

Here are five ways:

1. Get Credit For Leads You May Not Know You're Delivering

Search marketing programs deliver leads — clicks have certainly proven that — but call tracking helps reveal other leads.

Let's discuss a scenario where a search marketer is using clicks only to track performance. The hypothetical search program costs $500 and delivers 100 click-throughs for a $5 cost per lead.

Enter call tracking, and the marketer learns that the same program also delivers 50 calls. This drops the collective cost per lead by 30 percent, translating to $3.33 per lead.

Adding calls into the equation reveals conversions that are not otherwise apparent through click-only programs. In addition, it helps deliver more accurate ROI (return on investment) and enables search marketers to get credit for the leads they are already delivering.

2. Understand Which Programs Generate Leads To Inform Future Campaigns

Search marketers can use call tracking attribution results to optimize and increase monetization opportunities — not to mention that this can be done through dynamic number insertion (DNI), which doesn't impact the all-important NAP (Name-Address-Phone number).

For many franchises and other national-to-local businesses, NAP consistency is important. But search marketers don't have to sacrifice NAP consistency in order to leverage call tracking.

By utilizing DNI, JavaScript code is inserted onto web or landing pages and triggers a campaign-specific phone number replacement when a consumer visits the website. Since the phone number in the website remains untouched until the JavaScript is executed, the NAP remains consistent, even when the web page is indexed by search engines.

This enables search marketers to track how consumers arrived at a site and can identify keywords, device types and other indicators that can be used to tailor attribution and enable the marketer to optimize future campaigns to those results, e.g., target the parameters that generate the right leads.

3. Direct Leads To The Right Location

Routing leads to the most appropriate business location is key to ensuring they have the best chance for conversion. Multi-location businesses such as franchises and other national-to-local brands can use call tracking to direct consumers to the closest store or regional call center.

While some experts advocate for each physical location of a national business to have its own campaign, that isn't always feasible or economical.

Call tracking makes it possible to connect leads driven by national programs to the most relevant location. This can decrease the cost per lead by ensuring that leads are connected with the business that can actually provide the service. For example, a consumer in Ashburn, Virginia, searching for local auto or life insurance wants to be connected to and talk to a truly local agent, not an insurance agent in McLean, Arlington or another DC-area suburb.

4. Track Activity For Existing Customers In addition To New Ones

While new customer acquisition has been the steady mantra for many local SEM (search engine marketing) programs, it is shortsighted in the long run. Studies have shown that existing and repeat customers offer greater ROI than new customers.

When existing customers use call tracking numbers, it shows that they're going online to search for you — and they have a need that can be fulfilled with upsell opportunities. It all comes down to what is the actual opportunity to transact business via a call, regardless of whether it is from a new or existing customer.

Either way, these are still highly valued calls and should be taken into account in search campaign ROI calculations.

5. Close Conversion Loop With Call Scoring

Call scoring and the ability to easily evaluate the nature of an ad-driven phone call is priceless. After all, advertisers want the phone to ring — but for the right reasons.

Knowing how your leads score also can provide a boost to cost per lead. Increasing those high-quality leads and assigning them a higher value can bring down the overall cost per lead.

Therefore, it's critical to understand the most basic elements of the calls being driven by your ad programs, not to mention what happens when the consumer and advertiser connect and how to properly evaluate that dialogue against a sound set of lead quality criteria.

For today's search marketers, call tracking is key to not only revealing the value of calls the search program is already delivering, but in helping lower customer acquisition costs and providing proof of performance.

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author CJ Arseneau is vice president of marketing for leading call analytics and attribution technology provider Telmetrics, where she spearheads the company's brand marketing, product development and marketing and communications initiatives. Since joining the company in 2005, she has become a prominent voice in call attribution. She has been instrumental in helping Telmetrics develop its digital and mobile product suite as well as expand its customer base to include the top local advertising publishers and agencies. With more than 18 years of technology and software marketing experience, she is an invaluable member of Telmetrics' executive leadership team responsible for helping define the company's strategic roadmap. (Some images used under license from Shutterstock.com.)
Source: 5 Ways Calls Can Reduce Search Marketers' Cost Per Lead

#SEO #News Roundup: AMP Now Live

SEO News Roundup: AMP Now Live Tom Williams details the latest in SEO news, including the early launch of AMP on mobile, will Google penalise itself for link buying, a drop in review stars and Google Compare to close. Google rolled out its accelerated mobile pages (AMP) in search ... read moreMuseum & Gallery Listings for Feb. 26-Mar. 3 (Johnson) ★ MoMA PS1: 'Greater New York' (through March 7) With a multigenerational team of organizers, MoMA PS1's every-five-years-roundup of New York ... and perhaps to soften the news that the series will now change from annual to biennial ... read more

The Need For Speed: 7 Observations On The Impact Of Page Speed To The Future Of Local Mobile Search Based on an analysis of client sites, Colin Guidi, director of SEO at ... And now, Google itself has come out this year stating that Google favors faster sites. Further, David Besbris, AP Engineering of Google Search, asserted on the AMP Project page ... read moreMonsanto's Pesticide Is Top Suspect Behind Mysterious Kidney Disease For several years now, a mysterious kidney disease epidemic has been underway ... Marketed most notably by the Monsanto Corporation under the brand name Roundup, this chemical has been noted in academic literature, as well as in the media, as likely ... read moreSEO for Startups & New Businesses: An 11 Step Plan With the business model and process elements covered, now is the time plan out how to succeed ... Be sure to put your writers and editors through SEO and social media bootcamp before you go live. Get them to understand content metrics and target keywords. read moreRecording Roundup 2016 Small tube amps—many with USB ports—analog and digital preamps, effects, guitar amp plug-ins, and other recording-ready devices are now about as novel ... our normal product review and news sections. Instead, this roundup highlights a dozen recent ... read moreAccelerated Mobile Pages Project, Backed By Google, Promises Faster Pages Now ... AMP is a way that publishers can pull from a common library of scripts and other content, and optionally tap into the Google cache, to deliver fast web pages. Publishers like Vox, The Verge, BuzzFeed and the Washington Post are already live ... read moreUpcoming Events in Digital Media: Feb. 16 Edition In their live presentation, co-creators Sarah Koenig and Julie Snyder ... n. Search engine optimization ("SEO") has evolved immensely over the past several years. Are you and your organization keeping up? More importantly, have you fully exhausted ... read moreSpyFy Bonus and Review roundup Spyfy is on the boards today. Take a look. Thanks for checking out our SpyFy Review. SpyFy is a very innovative software ... And thus my online journey began. I did SEO, Youtube, Facebook, Teespring eCommcerce etc – literally anything that could ... read moreTelstra to merge customer service and sales divisions: Midday roundup Telco giant Telstra will merge its customer service and sales divisions as part of an effort to improve its ... "We are investing in a single retail customer-facing workforce that will now be unified in a single team, enabling us to work as one team ... read more

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Baidu (BIDU) Beats on Q4 Earnings and Revenue Estimates

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Source: Baidu (BIDU) Beats on Q4 Earnings and Revenue Estimates

What #Marketers need to know about #Google’s changes to search ads

What marketers need to know about Google's changes to search ads The new update has surprised a lot of marketers because the 11 ads on the Google search results have been a staple since the early 2000s. But marketers that have been utilizing the entire suite of Google products know that ... The new change gives Google ... read moreGoogle Kills Off Side Ads: What You Need to Know Text ads have appeared to the right of Google's search ... such a massive change, panic tends to follow. People sometimes can overreact. Let's look at what the death of right-side ads really means. Here are four key takeaways for marketers and advertisers. read more

Everything You Need to Know About How Content Marketing Is Changing Whether you're pushing out content daily or just a few times a month, superior quality and actionable takeaways need to ... and video ads within search results, it's time to start incorporating more video into your content marketing. read moreGoogle Nixes Right Rail Ads, Marketers Respond The Google ad experience as we know it is changing. The search giant will no longer serve text ads in the right ... back down. We'll need to watch this closely to see which way it goes." One thing is clear, many digital marketers are revisiting their ... read moreThings Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile By May 2015, Google would announce that its mobile search ... a change that will prevent users with ad blockers from skipping ads after the first few seconds and instead includes them as "pre-clips" that are part of the core video. Users who want ... read moreGoogle's latest Adwords changes will have a massive effect on advertisers Here are 10 content marketing ... change has had upon the search results. For a high demand search term such as 'Credit Cards' the CPC (costs per click) for the top 3 positions are very high. The Google Keyword Planner (the result of which we need ... read more5 reasons ad blocking isn't the end of the industry Likewise, across the marketing ... to start if you want to improve how your ads are seen by users. Earlier in 2015 there were fears of a "Mobilegeddon" when Google updated its algorithm to favour mobile-optimised sites in search, and in many ways ... read moreWeekly Furniture World Media Note #150 from Lance Hanish: Do They Know What They Want To Buy? in a moment of need. Forrester Research calls this the 'Mobile Mind Shift'. Retailers have responded to this reality with mobile applications and mobile friendly Web sites that enable intent shopping, either through search that often leads to a ... read moreMarketing the TNW Way #8: Google Tag Manager, we're in love! In this series of blog posts, I've enjoyed shedding some light on how we approach marketing at The Next Web through Web analytics, Search Engine ... and how many ads do you see and from what sponsor. Data we'd like to know in GTM to send to GA but ... read moreMarketing taboos: why now is the time for change But times change and many brands are taking old marketing taboos and showing why ... ones in an open and polite manner. All companies want to be on the first page of Google for their preferred search terms, but sadly there's not enough room for everyone. read more

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Westchester Public Relations Agency Achieves Masters in SEO Certification

Hartsdale, New York (PRWEB) February 28, 2016

Cut-It-Out Communications ( https://www.cioediting.com), a full-service Westchester public relations agency, today announced its President, Willy Gissen, has been certified after completing Masters in SEO training from Planet Ocean Communications, publishers of Search Engine News since 1997.

The Masters in SEO course, taught by Casey Markee and John Heard, covered the latest updates to the Google algorithm, inbound links and on-page optimization. Advanced topics included the use of structured data, improving page speed, Google search operators, mobile sites and responsive design. The course culminated with live audits of five participants' websites.

Willy Gissen, President of Cut-It-Out Communications, said, "Search Engine News is the Harvard of SEO and has offered its readers the latest developments since the dawn of the Internet. The content it provides on a monthly basis is always well vetted, reliable and one step ahead of the competition. It is an honor to receive an advanced certification from them."

Mr. Gissen continued by noting Search Engine News only awarded the degree after a comprehensive final exam including both multiple choice and essay-style questions. He also praised the wide variety of tools and techniques imparted in the lectures.

The course covered both static html websites and dynamic WordPress sites. The use of responsive design to integrate desktop and mobile devices with only one site was highly recommended.

For more information, please email wgissen(at)cutitoutcommunications.com, call 914-723-7212 or visit https://www.cioediting.com. Cut-It-Out also maintains a daily blog on political communications at https://www.cioediting.com/blog.

About Cut-It-Out Communications

Willy Gissen founded Cut-It-Out Communications, a full-service Westchester public relations agency, in 2003. The firm specializes in online activities such as corporate blogs, email newsletters, content marketing and search engine optimization.

A Harvard graduate, Mr. Gissen offers more than 15 years of communications experience and is certified in advanced search engine marketing. He has been published in national industry trade publications such as PR Daily and wrote a monthly column on public relations and marketing for the Westchester County Business Journal.

Read the full story at http://www.prweb.com/releases/SEO/Masters/prweb13238352.htm

Source: Westchester Public Relations Agency Achieves Masters in SEO Certification

#SEO #News Roundup: #Google Allows Edits To Knowledge Graph Cards

SEO News Roundup: Google Allows Edits To Knowledge Graph Cards | AutoTraffic SEO News Roundup: Google Allows Edits To Knowledge Graph Cards Tom Williams details the latest in SEO news, including editing Knowledge Graph cards, link network penalties in Japan, and changes to Google's right-to-be-forgotten rules. Google Gives Editing Rights To Official Representatives Of Knowledge Graph Cards ... read moreMonths to cool Fukushima reactors, 10 years to decommission - Toshiba draft: ROV 48 For updated information on news and a timeline of the events following the March 11 Japanese Earthquake, visit the Mothership. The Mothership is updated regularly and also provides a more extensive list of news and data sources, social media, crisis ... read more

Google announces Cardboard Expeditions to let teachers take classes on field trips | VentureBeat | Gadgets | by Jordan Novet 27 things to do with students who don't pay attention #teacher #classroom #new #lesson #students #kids #learn #classroomiq #ideas #tips #payattention 27 Things to do with students who are not paying attention. For more ideas like this, check out https ... read more

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Source: #SEO #News Roundup: #Google Allows Edits To Knowledge Graph Cards

Foxtail Marketing Named Best Search Engine Optimization Agency by topseos.com for February 2016

NAPLES, FL --(Marketwired - February 28, 2016) -  topseos.com has reported the rankings of the 100 best search engine optimization agencies for February 2016. Foxtail Marketing has been named the best company due to their remarkable performance during the topseos.com in-depth evaluation process. The recommendations are released each month to assist clients of search engine marketing services in selecting reputable agencies.

The process for analyzing and listing the top companies offering search engine optimization solutions involves a thorough analysis of their essential strengths. The five areas of evaluation associated with successful search engine optimization campaigns include on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods. The results of this process are used to establish which companies to include within the ratings each month. The ratings are updated monthly to account for the latest developments within the industry.

The recommendations are updated each month based on the assumption that the online marketing industry changes over time. Services are evaluated based on the most recent trends and developments most important to buyers. Often times the research team at topseos.com spends time connecting with customers of competing services for a more thorough look.

Clients of internet marketing solutions often turn to topseos.com when searching for dependable search engine optimization services. The independent research team has named Foxtail Marketing as the top service based on the results of the evaluation process. topseos.com strongly believes in Foxtail Marketing's continued dedication towards excellence.

About topseos.com

topseos.com is a well-known independent authority on internet marketing solutions. The central goal of topseos.com is to identify and publish those individuals or agencies producing the best search marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top search marketing product or service by the independent authority.

Those interested in applying for the rankings can visit:

http://www.topseos.com/apply-for-rankings-research/

Contact InformationMarc Stephens800-874-24589045 Strada Stell Ct.Naples, FL 34109

Source: Foxtail Marketing Named Best Search Engine Optimization Agency by topseos.com for February 2016

#Google dumps #AdWords from sidebar in #SERPs

Google dumps Adwords from sidebar in SERPs Google Adwords are pay-per-click marketing enabling advertisers to get their message out above, below and up until now at the side of natural search engine results page (SERP). Google have now removed the 10 paid search Adwords results from the right hand ... read moreGoogle removes AdWords ads from sidebar In addition to the ads at the top (above the fold), Google has added ads at the bottom of each SERP as well, reports Search Engine ... Google tests many AdWords tests on a very regular basis, and we cover many of them here. Google has not released any ... read more

May the Fourth Ad Position Be With You The AdWords Sidebar Update – An example of how to review the impact of changes in digital marketing – By Dr. Dave Chaffey. Google Changes Ads Display Positions in SERPs – By Lisa Coghlan. read moreGoogle changes search-results pages to give a more mobile feel Google Adwords, the company's proprietary ... text ads atop the search listings instead of on the right sidebar. Three text ads will also show at the bottom of the "search engine results page" (SERP). Also, the number of text ads are shrinking from up ... read moreGoogle Search Removes Ads From The Right-Hand Side If you no longer see ads on the right-hand side of Google Search results, don't be alarmed. Google AdWords, the company's online ... queries were always devoid of right sidebar ads. Many analysts see the SERP changes as part of Google's continuous effort ... read moreGoogle kills Right Hand Side Ads: what does this mean for marketers and users? However, I was trying to look into the history of sidebar ... the Google shopping results, plus any other self-promoting comparison widget they put up, Google in its wisdom, has decided to expand the real estate of PPC in the main bulk of the SERPs at ... read moreGoogle removing ads from right-hand side of results page on desktops To counteract the removal of the right sidebar ... Google has already rolled out the new Desktop Search update in their region. If you're an Adwords user have you seen a drop in traffic over the weekend as Google's latest change starts to roll out on SERPs ... read moreWill Your SEO Strategy Be Impacted By Google's Removal of Right-Hand-Side Ads on SERPs? Think your AdWords clicks are expensive? Get ready for them to start costing a whole lot more. As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search ... on now-defunct sidebar ads and bottom ... read moreGoogle axes all search ads on right hand side Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices. Under the new scheme ... View an example of the new SERPs below: Google has confirmed the up-coming change to The SEM Post, saying ... read moreGoogle removing ads from right-hand side of results page on desktops Many of you might also not like several text ads that appear on the Google Search results page on the right side. PLAs can appear at the top of the search results for queries that do not have 4 AdWords ads ... probably wouldn't dump a massively profitable ... read more

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Source: #Google dumps #AdWords from sidebar in #SERPs

Facebook's New "Reactions" And Audience Optimization: fishbat Discusses What This Means For Your Business

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Source: Facebook's New "Reactions" And Audience Optimization: fishbat Discusses What This Means For Your Business

5 Things Your #Business Needs Right Now

5 Things Your Business Needs Right Now You've made the leap! You have opened a new business and you want to grow it faster. Well, I have compiled a list of top 5 things that your business needs right now! Having a responsive website is crucial for the success of your business. As Smartphone ... read more5 Things NVIDIA Corporation Management Wants You to Know Here are five key quotes from management, taken from the transcript provided by Thomson Reuters, that investors need ... have your email address ... but no track record of success. In short, you want a voice of reason you can count on. A 2015 Business ... read more

The 5 Things I Learned From (Almost) Dropping Out of Yale How do you know this is the experience you need? Because this is the experience you are having at the moment." Here are five life ... beliefs now. What fear and shame are you carrying inside you? When you fully live your life, good things and bad things ... read moreThe 10 most important things in the world right now Here's what you need to know on Friday. 1 ... had not actually signed contracts with the majority of its 1,200 clients. Business Insider has been told that the majority of the companies that Powa claimed to have signed had simply agreed non-binding ... read more5 smart home gadgets to create your home of the future But what if your house could take care of you? That's the dream of the "smart home," and while there's no true sci-fi intelligent homes that can do everything you need, we're getting closer. Every day, an average 5.5 million smart devices are being ... read more5 things to look for in Warren Buffett's annual letter to investors See: 50 best things Warren Buffett told investors over past 50 years ... For a company that has grown to the mammoth size of Berkshire, big takeovers are now preferable to picking stocks when it comes to building value. Don't expect Buffett to tip ... read moreFive things you need to know today, and who is Cincinnati's Rogaine thief? Five Things You Can Do to Prep for a Healthy Pregnancy Are you giving some thought to having a baby soon? There's actually quite a lot you can do to help prepare both your body and mind ... In fact, I'm laughing right now just thinking about it. read moreYour 5-step plan for getting a promotion Once you've got that down, here are five more ways to prove you're ready ... You should also look for ways to add value through projects and tasks that are beyond your role. Find things that need doing that no one has had time for. read more5 Ways to Leverage Local Marketing to Build Your Brand Every business needs to be curating its online presence, and making sure the experience is optimized for mobile consumption. Here are the five most important ways to get started. 1. Steward your brand ... Believe it or not, right now, paid advertising ... read moreYour Band Is Your Business: 5 Things Unsigned Artists Need To Do Right Now Guest post by Gregory Haberek, artist manager and co-founder of All For The Addicts Management. In my last post, my focus was on the "old" record business model and its flaws. However, I cannot fully blame labels and big music business for the current ... read more

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Source: 5 Things Your #Business Needs Right Now

What #Marketers need to know about #Google’s changes to search ads

What marketers need to know about Google's changes to search ads The new update has surprised a lot of marketers because the 11 ads on the Google search results have been a staple since the early 2000s. But marketers that have been utilizing the entire suite of Google products know that ... The new change gives Google ... read moreGoogle Kills Off Side Ads: What You Need to Know Text ads have appeared to the right of Google's search ... such a massive change, panic tends to follow. People sometimes can overreact. Let's look at what the death of right-side ads really means. Here are four key takeaways for marketers and advertisers. read more

Everything You Need to Know About How Content Marketing Is Changing Whether you're pushing out content daily or just a few times a month, superior quality and actionable takeaways need to ... and video ads within search results, it's time to start incorporating more video into your content marketing. read moreGoogle Nixes Right Rail Ads, Marketers Respond The Google ad experience as we know it is changing. The search giant will no longer serve text ads in the right ... back down. We'll need to watch this closely to see which way it goes." One thing is clear, many digital marketers are revisiting their ... read moreThings Affiliate & Ad-Dependent Publishers Must Consider In The Age Of Mobile By May 2015, Google would announce that its mobile search ... a change that will prevent users with ad blockers from skipping ads after the first few seconds and instead includes them as "pre-clips" that are part of the core video. Users who want ... read moreThe Psychology of Social Media: A Structured Approach to Social Media Marketing in 2016 If you're a business trying to navigate the murky waters of your favourite social media watering hole you will know that what worked ... yourself up for social media marketing success. So to give you the tools you need to cut through with your content ... read moreGoogle's latest Adwords changes will have a massive effect on advertisers Here are 10 content marketing ... change has had upon the search results. For a high demand search term such as 'Credit Cards' the CPC (costs per click) for the top 3 positions are very high. The Google Keyword Planner (the result of which we need ... read more5 reasons ad blocking isn't the end of the industry Likewise, across the marketing ... to start if you want to improve how your ads are seen by users. Earlier in 2015 there were fears of a "Mobilegeddon" when Google updated its algorithm to favour mobile-optimised sites in search, and in many ways ... read moreAre You AMPed for Alphabet's New Initiative? In the bottom left-hand corner of the search carousel is ... out the market's lulls, you want to know the best strategies for your money. And you'll want to go beyond the hype of screaming TV personalities, fear-mongering ads, and "analysis" from people ... read moreWeekly Furniture World Media Note #150 from Lance Hanish: Do They Know What They Want To Buy? in a moment of need. Forrester Research calls this the 'Mobile Mind Shift'. Retailers have responded to this reality with mobile applications and mobile friendly Web sites that enable intent shopping, either through search that often leads to a ... read more

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Source: What #Marketers need to know about #Google's changes to search ads

Google’s Move Away From Right-Rail Ads: The Hotel Marketer’s Action Plan.

Hotel digital marketers can stay ahead of the curve and adjust to Google's latest change by monitoring search engine marketing (SEM) performance and cost-per-click (CPC), while also focusing on organic search, retargeting, and emerging paid search initiatives.

Before:

After:

The primary result of Google's move away from desktop right-rail ads will result in less "ad real estate" and fewer text ads, which means increased competition and higher Costs per Click (CPC). The elimination of right-side ads takes the number of text ads on a given search engine results page (SERP) from 11 to 7.

This 36% decrease in paid search real estate leaves fewer ads for competitors to jockey for, in turn raising CPC levels. An additional aggravating factor is that 3 of the remaining 7 text ads are "hidden in a dark corner" – way at the bottom of the search engine results pages (SERPs), making them far less visible and attractive to advertisers.

In other words, only the 4 top text ads provide the desired visibility, a fact that without any doubt, will spark fierce bidding wars among advertisers.  At least 2 of the 4 spots are already spoken for by the two mega OTAs Expedia and Booking.com and their well-funded war chests. The remaining 2 spots will see intense competition among major hotels chains and independents in the destination, TripAdvisor, various OTA affiliate sites, etc. 

The only good news here is that Google's removal of the right-rail ads means less clutter on the page, which gives the property better chance to highlight its product, marketing message and value position, if the property SEM campaigns are funded adequately.  

Increase Budgets for SEM

Hoteliers should review their annual digital marketing budgets and increase search engine marketing spend accordingly to compensate for higher CPCs, allow the property text ads to be showing  in a more prominent position among the top 4 ads on the page, and maintain impression share, click-through-rates and conversions.  

Google Display Network (GDN) Advertising Becomes More Important

Hotel digital marketers should strive to "close the loop" via paid search placements. If you are willing to pay higher CPC costs to drive visitors to the hotel website, you should take advantage of this user engagement by following the user across the Internet with GDN banners (display retargeting). With fewer text ad touchpoints by which to reach the travel consumer, it's critical to make the most of every visitor with a conversion-minded initiative like retargeting or remarketing advertising. Because GDN is more carefully targeted than traditional SEM advertising, it tends to attract "cheaper" website visitors, on a CPC basis. 

SEM is One of Many Engagement Tools, Not a Primary Revenue Channel

This recent change reinforces the importance of maintaining multichannel marketing initiatives to underscore and support search engine marketing efforts. With SEM costs likely to rise due to limited text ad space, reaching visitors via alternate means becomes even more critical. Invest in multichannel digital marketing campaigns to diversify your marketing spend mix and offset the volatile SEM landscape. 

The average travel consumer takes about 17 days, eight research sessions, 18 site visits, and six clicks before making a hotel booking (Google Research). A successful multichannel campaign that includes SEO, SEM GDN, mobile marketing, social media, online media and retargeting, dynamic rate marketing, email marketing, etc. reaches potential guests at every touchpoint of the travel planning process with one cohesive message across channels, capitalizing on key customer micro-moments across devices. 

Take Your SEM Strategy Beyond the SERP

Paid search strategies are no longer limited to text ads on search engine results pages. Now more than ever, it's important to think outside the SERP and embrace emerging Google initiatives when planning your SEM strategy. Gmail Ads are a great place to start: you can target users in their inboxes with text and dynamic email ads. YouTube TrueView placements also add value and round out the paid search strategy by serving video ads to qualified YouTube users. 

Although this new Google SERP display primarily affects paid search placements and costs, the shift of elements to different positions on the search page impacts organic listings, as well. 

In lieu of displaying text ads on the right side of SERPs – where they did not affect the visibility of organic results – Google announced it will add one extra text ad to the top of select SERPs. These four-ad SERPs will occur for commerce-focused search queries, including some hotel-related searches. The addition of an extra text ad at the top of the SERP pushes organic results down even further, increasing the importance of securing one of the top organic search positions for the hotel's top terms.

With less real estate to work with, SEO maintenance and tracking take on even greater importance. Ongoing organic search optimization efforts should include regular tracking and benchmarking of search visibility for top keyword terms, as well as proactive on-page updates to ensure continued visibility on SERPs.

Hotel digital marketers are buzzing about this development – and rightfully so. By migrating its desktop results toward a more mobile-centric structure, Google is reinforcing its commitment to mobile as the channel of the present and the future. 

Hotel digital marketers shouldn't panic. Instead, they should keep a close watch on the key performance indicators of their paid search campaigns during coming weeks and months. If competitors and OTAs rush to adjust to the change by pushing CPC up, be aware that additional investment may be necessary. 

By collaborating with an official Google Partner agency, hoteliers can work proactively to optimize SEM campaigns, making quick adjustments and strategy shifts as needed. Utilizing a full toolbox of search engine marketing initiatives – including GDN ads, Gmail Ads, and organic search efforts – to reach travel planners at as many touchpoints as possible is more important than ever. 

Read HeBS Digital's 2016 Checklist to Maximize Revenues from Your SEM Campaigns.

About the Authors and HeBS Digital

Asher Fusco is Associate Director, Copy & SEO, and Carmine Fischetti is Manager, SEM Department at HeBS Digital, the hospitality industry's leading digital technology + website design, full-service digital marketing and website revenue optimization consulting firm, based in New York City (www.HeBSdigital.com).

HeBS Digital has pioneered many of the "best practices" in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications.  The firm has won more than 300 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.

A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital's direct online channel strategy and digital marketing expertise. Contact HeBS Digital's consultants at (212) 752-8186 or success@hebsdigital.com.

Source: Google's Move Away From Right-Rail Ads: The Hotel Marketer's Action Plan.

There is more to boosting #Traffic to your #Website than #SEO

There is more to boosting traffic to your website than SEO For a while now, search engine optimization (or SEO) has been applauded for its ability to boost conversions. In fact, an entire industry has been created by specialists in link building and optimizing websites for search engine results pages (SERPS). read moreIs SEO An All-Or-Nothing Strategy? SEO ... less than a 5 percent traffic payoff, where a 100 percent investment would yield a 34 percent traffic payoff. In this example, it seems your strategy demands an "all or nothing approach." However, there are alternative ways of increasing ... read more

Boosting traffic to your website – SEO isn't your only option But blogs are also a brilliant way to naturally drive traffic and boost conversions. Although more and more businesses are introducing blogs onto their websites, there ... your peril. Email is a great way to encourage existing customers back to your ... read more13 cheap (or free) online classes you should take to boost your digital skills Like SEO, analytics is a great resource for tracking traffic to any site ... following that trend. Boost your professional network and promote your personal brand by learning the ins and outs of LinkedIn in this lecture. In less than two hours, you ... read moreWhy accessibility is key for search and visibility But anyone who pays attention to SEO and optimises their website is already part of the way there. Making your website more accessible to users ... The theory of how accessibility can boost your site's visibility and traffic is all very well, but how ... read moreDo's and Don'ts when Creating an Online Presence It is helpful to do your keyword research, in order to make sure your content contains keywords that will boost the SEO ranking of your site. This new keyword research tool will help increase traffic ... exponentially more powerful than content, in terms ... read more'The Hill' to expand as digital traffic grows Few have lapped it up with more gusto than The Hill ... Now ducks are the election. But there's life after the election. And our budget calls for us growing over 100% in traffic this year and conservatively 50% the following year. read more25 Ways to Increase Traffic to Your Website More traffic to their site. There are many ways you ... This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website. Think interviews are only for the big leaguers? read moreHow We Scaled Our Content Marketing Agency: 6 Strategies to Grow Your Business Get Your Name Out There As ... and get more backlinks to your site -- not to mention boost your reputation as an industry expert. Ask (Nicely) for Work While many of our leads come from referrals and inbound leads, we've secured more than $60,000 in ... read moreFour Ways to Diversify Website Traffic to Boost SEO When was the last time you thought about the the ways your website gets traffic? You've probably heard that when it comes to generating web traffic, you shouldn't put all of your eggs in one basket; well, there's more to it than that. There are many ... read more

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fishbat Shares 3 Ways To Improve Your Damaged Online Reputation

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5 Things Your #Business Needs Right Now

5 Things Your Business Needs Right Now You've made the leap! You have opened a new business and you want to grow it faster. Well, I have compiled a list of top 5 things that your business needs right now! Having a responsive website is crucial for the success of your business. As Smartphone ... read moreWidow/widower financial preparedness 101: 5 things to do right now Here are five things couples ... So, save your spouse and children the complication of dealing with ancient financial documents. 4. Simplify your accounts Many retirees have multiple IRAs. But after they turn 70½, they need to begin taking the required ... read more

Stocks: 5 things to know before the open Here are the five things you need to know before the opening bell rings in New York ... The latest reading on the CNNMoney Fear and Greed index shows market sentiment is neutral right now. Go figure. read moreThe 10 most important things in the world right now Here's what you need to know on Friday. 1 ... had not actually signed contracts with the majority of its 1,200 clients. Business Insider has been told that the majority of the companies that Powa claimed to have signed had simply agreed non-binding ... read more5 Types of Home Solar Electric Systems and Choosing the Right One Expect to pay around $5 to $10 for every foot between the current ... So the best system for you is what you can use right now. When life changes, you can adapt these things to meet your needs and make it the best system for you, then. read moreThe 6 most important things you need to know about Facebook's Reactions The social network rolled out its long awaited redesign of the like button Wednesday, which added five new sentiments you can use to respond to posts in your News ... most important things you need to know about Facebook Reactions right now. read moreBankrate Stock Downgraded: 3 Things You Need to Know Here are three more things you need to know about ... The Motley Fool offers five podcasts that I refer to as "binge-worthy financial information." Motley Fool Money features a team of our analysts discussing the week's top business and investing stories ... read moreFive things you need to know today, and good news for Cincinnati marijuana smokers Five Things You Can Do to Prep for a Healthy Pregnancy Are you giving some thought to having a baby soon? There's actually quite a lot you can do to help prepare both your body and mind ... This, according to the new Small Business Barometer from ... read moreiOS 9.2.1 Problems: 5 Things You Need to Know (Probably iOS 9.3.) With that in mind, we want to outline what you need to know about these ... the iPhone 6s and iPhone 5. We've also put together some reasons why you might want to install iOS 9.2.1 right now and some reasons why you might want to ... read moreYour Band Is Your Business: 5 Things Unsigned Artists Need To Do Right Now Guest post by Gregory Haberek, artist manager and co-founder of All For The Addicts Management. In my last post, my focus was on the "old" record business model and its flaws. However, I cannot fully blame labels and big music business for the current ... read more

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Source: 5 Things Your #Business Needs Right Now

Roseville, CA G3 Development Social Media (StumbleUpon.com) News: Genuine Website (Blog) Source and Creative Lab Introduces New Google Indexing Tools

Roseville, CA -- (SBWIRE) -- 02/25/2016 -- Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing ac tivities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters needed to do was to submit the address of a page, or URL, to the various engines which would send a "spider" to "crawl" that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's own server, where a second program, known as an indexer, extracts various information about the page, such as the words it contains and where these are located, as well as any weight for specific words, and all links the page contains, which are then placed into a scheduler for crawling at a later date.

Roseville, CA G3 Development Social Media (StumbleUp on.com) News: Genuine Website (Blog) Source and Creative Lab Introduces New Google Indexing Tools

~If one thinks about "the real reason why"  they need to engage in Social Media, it all boils down to these basics:

(a) Forming the right relations and(b) Doing so the right way~Many business leaders are still at the fundamental stage of asking,

"Why is Social Media important for my business?"~This very question begs another question:"Have you been paying attention to the marketplace?"

Ok, so, most people will answer these questions quite easily.  And here's how it usually goes: "Yes, of course I've been paying attention to the marketplace and Social Media is obviously important because it seems to be everywhere one turns.  One is hearing about Social Media but still have the need to understand why  the businesses using it and why is it creating so much attention."  The answer to "Why" is related to "How and What" a business does to en gage in market relations with the aim of creating an opportunity for a business transaction.  Why do businesses exist?

Primarily to:(a) Create value and(b) Attract a market who wants the value proposition enough to engage.

However, the "How" of doing this has dramatically changed in the last 2 years from "Push Marketing" to "Pull Marketing."  This transformation has all happened via relevant and relative conversations that attract the market one will seek to the client.

About G3 DevelopmentG3 Development is set out to proactively serve the business community by providing solutions in entrepreneurialism, business development, social media and venture capitalism.

To provide leadership in establishing strength with our client's international businesses, being built on a foundation of innovation, advocacy, technology and business integrity.

http://www.g3-development.co/877-229-9183

Source: Roseville, CA G3 Development Social Media (StumbleUpon.com) News: Genuine Website (Blog) Source and Creative Lab Introduces New Google Indexing Tools

#Google is removing all Right Hand Side Ads on #SERPs worldwide

Google is removing all Right Hand Side Ads on SERPs worldwide As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages. Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may ... read moreWill Your SEO Strategy Be Impacted By Google's Removal of Right-Hand-Side Ads on SERPs? As of Friday of last week, Google confirmed that it had permanently removed all right-hand ads on its SERPs (search engine results pages) worldwide, making room for ... Another big reason why Google has decided to remove this block of ads is because ... read more

Google Changes Ads Display Positions in SERPs Google is removing all ads from the right hand side of search results, worldwide. It will now only place ads centrally, four at the top and two at the bottom of the page. Searchengineland reported on the story after receiving information from a Google ... read moreGoogle Removes Right-Hand-Side Desktop Ads Conventionally, Google's ads are seen almost everywhere based on the specific query, but this latest update will leave the sidebar free for Google's Product Listing Ads. Aside from removing all queries from the right-hand side ads, a fourth ... read moreGoogle Removes Ads From The Right-Hand Side Of Search Google has announced they will soon be removing the right hand side adverts showing on the search page. According to MarketLand, the right-hand side ads are being removed for all queries ... is rolling out a change worldwide that eliminates ads on the ... read moreGoogle Removing Ads From Right Side Of Desktop Search Results Don't freak out if you no longer see ads on the right-hand side ... will be seven Google AdWords ads in total - four above search results, and three below. To clarify, the elimination of right-side ads impacts all desktop searches worldwide; the addition ... read moreNo more right-side Google ads: What it means for marketers & searchers Google officially finalized their update to their results pages by removing right-side ads ... The Media Image reports that Google may have been seeing poor returns on right-hand side ads. The clickthrough rate was most likely below Google's standards ... read moreTranscript of the Preliminary G.O.P. Presidential Debate Just go to Google.com, open the Google search app, and type in, "Fox News Debate". HEMMER: So, tonight you're going to hear from the candidates, and four of them are on stage right ... all sympathetic to this woman's plight. On the other hand ... read moreHeavy Weather Breaking off, he shouted, "Don't fucking do that to my eyes, all right, mate?" Aronofsky called to his crew ... Once the deluge begins, Noah finds him frantically trying to remove an animal trap from the ankle of a girl named Na'el, whom ... read moreJack Morton and Martin Lindstrom form partnership around 'small data' Google has fundamentally changed the way that it displays its Google AdWords results. Replicating their mobile experience they are removing AdWords adverts from the right hand side ... ad for McDonald's whilst they are standing outside of KFC." This ... read more

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