Mobile Trends in 2017 and Beyond ##SEMrush#Chat

Mobile Trends in 2017 and Beyond #semrushchat To put it simply, mobile is hot. According to comScore's Cross-Platform Future in Focus report, 65% of digital media time spent, happens on mobile. That is why Google has been making changes and experimenting with its mobile-first index, trying to ... read more15 Mobile-First Advertising Strategies For Today's Digital Marketers Kelly Samuel, Qode Media 2. Prioritize The First Three Seconds In a mobile world, advertisers should design their messages to be "quick reads." Most people, when given the choice, will have scrolled or tapped far beyond your ad in 30-plus seconds. read more5 SMB Technology Trends for 2017 and Beyond 2017 is a year which brings transformation to small and medium ... If you are currently running a business or are planning to do so this year, read the following trends below to know what's in store for you. 1. Predictive Analytics Predictive analytics ... read more

Seven mobile trends to look for in 2017 Here's a list of the top 7 predictions for mobile in 2017 ... which will continue into 2017. Fiber is still a key part of the wireless industry's ambitions to build 5G service. The big difference in 2017 and beyond is that Google, AT&T and others will ... read moreMobile commerce trends: Retail in 2017, 2018 and beyond Mobile commerce trends are a pressing area of interest for many organizations ... that roughly 4.77 billion people are expected to be using smartphones by the end of 2017. As eMarketer has pointed out, much of mobile commerce's growth is being driven ... read more4 Reasons You Must Implement A Mobile-First Web Design in 2017 Mobile ... trends to stay relevant and ahead of the curve. Not only do you have to keep up, you have to design with the future user in mind. I have compiled a list of benefits to think about while designing with the motto: Mobile-first in 2017 and beyond. read more4 Mobile Marketing Trends to Focus on in 2017 it's vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your business apart from the pack, so it's wise to stay updated on new approaches and trends. The amount of consumers accessing the web via mobile devices now ... read more10 mobile marketing trends to watch in 2017 And the speed at which your mobile website loads is only going to become more important. These are just a few of the mobile marketing trends experts say you ... our mobile app," Frazzini says. In 2017 and beyond, more companies will take advantage ... read moreMobile trends for 2017 and beyond As we come to a close on a watershed year for mobile commerce in all of its forms ... We'll be challenged with managing what it means to move beyond terms of service and permission based engagements to terms of trust and informed access based engagements." read moreMobile Trends For 2017 And Beyond With huge progress in mobile commerce by online companies such as Amazon, many predicted that 2016 would be the year where retail heard the first echoes of […] (as of May 31, 2017 10:34 pm - More infoProduct prices and availability are accurate as of the ... read more

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Source: Mobile Trends in 2017 and Beyond ##SEMrush#Chat

Google for Jobs is Live: What it Means for Your Marketing Career

Last week, Google finished the rollout of its latest feature aimed at helping job searchers connect with employers who are seeking talent.

The new tool, called 'Google for Jobs,' automatically populates open job opportunities in search results pages and provides a specialized job search engine for users. Like most things Google does, this is an important developing feature that marketers, employers, and marketing job agencies should keep an eye on.

Google first announced the app at its annual I/O conference earlier this year. It's fueled by the company's powerful machine learning capabilities, which enables it to connect users to jobs they might not have found through traditional job boards.

"46% of U.S. employers say they face talent shortages and have issues filling open job positions," said Sundar Pichai, the company's CEO. "While job seekers may be looking for openings right next door – there's a big disconnect here… We want to better connect employers and job seekers through a new initiative, Google for Jobs."

This could significantly impact you both as a career professional in general and a marketer in particular. Consider:

What it Means for Your Career

Any time a major player steps into the job hunting and career growth arena. Earlier this year, social network giant Facebook joined the crowd with its own job search feature. Now Google, the King of Search, is taking an active role in the job search as well.

The most obvious effect here is that professionals will now have one more way to encounter new job opportunities listed by companies and marketing job agencies. That means more chances for you to find your dream job–or greater chances a qualified candidate will encounter your open position.

Currently, searches for keywords including terms like "jobs" or "careers" will feature a new applet on the front of the SERP:

Results are based on your location and the keyword you search for: "jobs near me," "marketing executive jobs," or "SEO recruitment," for instance.

Clicking on the 'more jobs' link circled above takes you to a job search dashboard. Here you'll have more direct ability to filter based on categories like employer name or location.

It also gives you the option to "Turn on job alerts for this search", which functions similarly to Google Alerts. I recommend activating several alerts for a few different positions related to your career path. It never hurts to see what opportunities are opening up!

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Webcast, July 6th: Advanced SEO Site Auditing

This obviously has the potential to improve the job search experience of active marketing candidates. Previously, job postings would be scattered among various job boards, aggregators, social networks, news publications, and corporate web sites. Having them all readily available in one place with a user-friendly browsing interface potentially makes looking for the right role or getting notified about new positions much smoother and less stressful.

And it's not just for active marketing talent either; if you're a 'passive' professional who's not immediately in need of a new job, you can still make use of Google for Jobs. After all; the best time to look for a job is when you don't really need it. Since it's so easy to browse through options, it costs you little to check out your options. If something catches your eye, great; you can send in an application. If not, you can always hold off and wait for something better to come along.

How Google for Jobs Affects Marketing

Beyond just being an avenue for job hunting, Google for Jobs could well have a significant, immediate impact on the everyday work of many digital marketing professionals and marketing job agencies.

Taking over the SERPs

Take a look at the examples of Google for Jobs in action, or try a search yourself like "jobs near me" or "marketing jobs."

When the applet is activated, it absolutely takes over the front page above the fold. In some cases you won't even see the first organic search result "above the fold" if there are multiple paid ads.

That has major implications for SEO agencies or search marketing consultants who rely on keywords that have the potential to activate the feature. It will push search results even further down the page, and make securing a top ranking even more important. Companies in related verticals will do wise to shape their SEO recruitment around professionals who understand the impact Google for Jobs can have.

The Ugly Side of Your Online Brand

Hopefully by now you have an attractive website with a strong user experience to show off to visitors. However, many businesses neglect their job boards when considering UI and design updates.

In the past, that was something companies could get away with because those pages tended to be hidden away from the view of anyone except potential candidates.

Now, however, the jobs your company posts could be featured prominently on the front page of Google searches. That means any weak formatting, typos, poor UX and bad employment brand practices could be exposed visibly to the public.

Does your candidate experience reflect the brand image you want to share? If not, it might be time for a remodel.

Even More Competition for LinkedIn

When it comes to professional networking, career growth, and job search, one social network has traditionally reigned supreme: LinkedIn.

Though Google has indicated that it doesn't intend to start competing with large job search and networking sites (in fact, it frequently links to jobs posted on LinkedIn, Monster, Indeed, and the like), it's possible that this new entrant into the space could impact the overall user base of LinkedIn.

Marketers, social media managers, and marketing recruiters who are active on LinkedIn should keep a close eye on engagement and results over the following months. If it starts dipping, with no sign of LinkedIn taking action to retain users, it may be wise to start looking at other channels.

Author: Mark Miller

Mark Miller is Marketing Manager for MarketPro, a marketing recruitment firm. He writes about marketing career growth and development, marketing job hunting advice, and trends that affect the day-to-day work of marketers. He also creates content oriented towards business managers on how to hire marketers, how to build high-performing teams, and how… View full profile ›

Source: Google for Jobs is Live: What it Means for Your Marketing Career

How to Add Depth to Your Content With #SEMantic #SEO

How to Add Depth to Your Content With Semantic SEO Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. Semantic SEO is the process of building more meaning into the words you use in your content. This means optimizing for the true intent of ... read moreHow Web Retailers Can Profit With Semantic SEO By adding RDFa to your Web content, you provide potential customers ... Looking under the hood, most retailers fall short in several areas of Local and Semantic SEO. The first place to start is to change your Store Locator and Mobile Store Locator. read moreWhat Is SEO Site Audit? How to Do Site Audit With SEMrush Easily [The Beginner's Tutorial] Without content, there is no point in talking about SEO as content is the driving force behind SEO. Focus on publishing high-quality content that provides great value to your readers. If you write In-depth content ... Also make sure to add meta ... read more

It's a Disaster! – Introducing the 10 Worst Mistakes in the World of SEO I mean, who doesn't know what LSI (latent semantic ... original content gets a lot of more attention and gets higher ranking in SEO. It's natural for a team to think about their high-performing pages and their links. Adding these links to fresh content ... read moreSEO Basics 101: How to Quickly Optimize Your Website for Search Engines meaning that there's a lot of depth to what you can do with this tool in order to always keep your SEO rankings as strong as they can be. Tiny Ranker keyword tracking. High-quality content gets rewarded by Google's algorithms in terms of ranking ... read moreHow to Apply a B2B Buyer Persona to Your Content Marketing Strategy A B2B buyer persona can contribute a great deal to your content marketing strategy. The key is developing a depth of information and actually putting that knowledge to work. Creating buyer personas as a check-the-box item and filing them away won't add ... read moreHow to Add Video to Your Social Media Marketing Want to add video to your social media marketing mix ... and 25% are more likely to find content through friends. This means you should create Twitter videos that are engaging and shareable. Avoid creating in-depth tutorials or videos that only showcase ... read moreWhat is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? I'll admit that when I first heard a colleague mention "latent semantic ... potentially benefit your overall SEO strategy, take a closer look at ways to find LSI-driven keywords, and outline how to add these keywords into your content. read moreThe Third Pillar of SEO: Authority Instead we need to look at what this sort of in-depth ... sharing for SEO is about encouraging others to share your content with their own networks. That means it's outside of your control; you have no say in how they share your content. Semantic social ... read moreHow to Future-Proof Your Search Engine Marketing: 5 Tips for Semantic SEO Ride the wave by ensuring your content is adapted to semantic ... every scroll depth! Break up long paragraphs A sure way to lose a visitor is to hit them with a wall of text. Keep paragraphs down to a maximum of three lines. Four tops. Add a video ... read more

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Choosing a Domain Name That Will Boost Your Search Rankings

Search engine optimization (SEO) seems to be an ever-changing marketing technique. As search engines adjust their algorithms to ensure customers get the best user experience possible, it has become increasingly difficult for businesses to work the system. Today, sites with high-quality content and authority recognition win search results, while spammy, poorly-designed sites suffer severe penalties.

For new businesses considering choosing a domain name, SEO does play a part. However, it's important to choose a name that will also help establish your brand. Here are a few tips to help you meet your SEO goals while still maintaining your professionalism.

Use Brand Signals

Another way Google maintains the integrity of its search results is through the recognition of brand signals. With brand signals, the more legitimate your company seems, the more authority your website is given and the higher its rank. This includes establishing yourself as a professional company with employees and a widespread online presence, complete with social media profiles and a business license. Setting up a domain name that matches your registered name in other places helps establish your website as a trusted resource.

Stay with .com

If your name is already taken online, it can be tempting to choose an alternate extension, such as .net or .biz. However, 75 percent of all websites in the U.S. have a .com extension, which means your customers will likely assume your site ends that way. Although Google says it treats all extensions equally, for brand signaling purposes, .com could help improve your site's chances of being seen as belonging to a well-established business.

Keep It Short

In the early days of SEO, some businesses saw a long domain name as an opportunity to work in keywords. Today, short URLs are better, with the top ten websites having approximately six letters preceding .com. The top 100,000 have an average of 9.1 letters. In addition to improving your search rankings, a shorter domain name is also much easier for your customers to remember.

Avoid Being Gimmicky

At one time, tricksters employed shady tactics to boost their rankings. This led to domain registrations like "BestPlumberinAustin.com" and "AuthenticMexicanFoodinBakersfield.com," creating a spammy experience for anyone looking for those things. Today's businesses generally choose a domain name that includes some version of their business name with .com attached, realizing that Google's algorithms may penalize them if they come across as spammy. However, you can incorporate keywords into the subpages on your website, including your blog posts.

Avoid Subdomains

As mentioned above, your subpages can do the work for you. The above-mentioned plumber might register ABCPlumbing.com, with subpages being ABCPlumbing.com/Services and ABCPlumbing.com/Blog. On that blog, the plumbing company could create posts that incorporate the desired keywords, such as ABCPlumbing.com/Blog/Plumbing-for-Austin's-Oldest-Houses. This works in the Austin keyword without coming across as spammy. Some businesses choose to set up subdomains like Blog.ABCPlumbing.com, thinking it will attract more attention. Domain registration sites provide this as part of their services, but experts say subdomains are bad for SEO, since Google may penalize the version of your site that seems less active.

Avoid Multiple Domains

At one time, it made marketing sense to set up domains for various facets of your business. A company may set up separate sites for its different locations, for instance. The problem with this, according to experts, is that it becomes difficult to avoid duplicating content from one site to another. Google itself admits it penalizes duplicate content, instead preferring to prioritize sites that provide original information. As a result, your multiple domains will either cause you to create and maintain completely different sites or you'll find you aren't getting the search rankings you need.

Use Hyphens Sparingly

Hyphens can be an alternative if your desired domain name isn't available. Some experts say even one hyphen can hurt a business's rankings, but others say it won't be penalized. Multiple hyphens could negatively impact your business's SEO, since it can be a sign of a spammy site. Try to keep your hyphenation to one and avoid using an underscore instead of a hyphen.

Your domain name will be a large part of your brand marketing over the course of your business's lifecycle. By choosing one that is easy for customers to remember, you'll ensure people can easily find you. However, it's important to also make sure your domain name isn't preventing you from ranking high in search results, where you can reach those who are searching for businesses like yours.

About the Author: Dan Steiner is a professional writer, author, and marketing influencer. He is an active mentor in the Austin startup community, and has helped numerous brands grow over the years. Currently, he serves as CEO at Elite Legal Marketing, a law firm marketing agency.

Source: Choosing a Domain Name That Will Boost Your Search Rankings

Why Structured Data Is Critical for #SEO Success?

Why Structured Data Is Critical for SEO Success? DALLAS - June 26, 2017 - PRLog-- Structured Data is the next step to prove relevant data to the search engine spiders. Structured Data provides synthesized data to the web spiders when they crawl your website so that rich and informative snippets can be ... read moreThe Importance Of Big Data, Integrity & Security In Enterprise SEO The data generated is usually categorized as structured, semi-structured and un-structured ... across multiple business units and domains, having accurate SEO data is critical to SEO success. Given the importance of Big Data in Enterprise SEO, marketers ... read moreCarousell is winning in SEO, and we can learn much from its data and methodologies As an alternative, you can also make use of a subfolder structure, like surveymonkey.com ... the footer category links are ordered. Also read: Why hyper-localisation is key to optimising voice-based SEO These category sitemaps in turn are where the meat ... read more

What is Structured Data and Why Does it Matter for SEO? What is Structured Data and Why Does it Matter for SEO ... If your website is not using structured data as a part of your SEO strategy, then your business is missing out on an important opportunity to rank higher in SERP. Wondering how your business ... read moreWhy You Need To Map Your Website's Information Architecture – Analysis A good information architecture design is critical to the success ... structure or way there is an organisation in ways that are used to represent and tag what you see as important implications. See traffic that needs to get analysed as there is data ... read more5 Practical Examples of Structured Data for Rich Snippets in Search Results Once you familiarize yourself with what structured data markup is and why it's important for SEO success, your brain should quickly shift into action-mode. How can you leverage structured data markup to in order to help the search engines help you? read more20 Expert Tips On SEO Seo Strategies have existed and defined industries and agencies for years now. It is not just enough to have an internet site, however making is searchable and findable is the key to success inside ... internet site structure is important in technical ... read moreWhy Is SEO Marketing Important for a Startup? Dot Com Infoway, one of the leading digital marketing companies in the world, is organizing a webinar, "Why is SEO marketing important for a startup ... and strategies that are integral to the success of any Startup. This is one informative session ... read moreWhy Your Website Needs Proper Structured Data Structured Data has long been given emphasis by Google as a crucial part in crawling web pages. It is an important ... SEO. With more than nine years of digital marketing experience, he enjoys supporting entrepreneurs like himself achieve online success. read moreWhy analysing your website backend is important to your SEO success Most SEO ... and usage data signals to determine what people are engaging with vs. not," says Rand Fishkin in this post at Moz. Here are other takeaways from the Moz post to consider when optimizing your URLs: The best time to choose a URL structure ... read more

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Knowing When To Hire A Search Engine Optimization Expert

June 28, 2017 – Comments (0)

There is a good possibility that you've heard of search engine optimization at some point or another. You may not fully understand the subject matter, but you've heard the term. Today, many businesses rely heavily on SEO to drive traffic to their websites by leveraging the major search engines. If you wish to have a successful business, it is wise to emulate those that are already successful. Incorporating an SEO campaign into your existing marketing strategy is key. When should you do this? When is the best time to hire an SEO expert?

No More Local Expansion

It is often a good idea to target your local community first and foremost. Your local area will have far less competition, but just enough customers to get started. This is the perfect recipe for growing your business and establishing a positive revenue. Nevertheless, you can only do so much on the local market. There are so many residents in your city and county. Once you've dominated the local market, it is time to expand throughout the state and eventually globally. After you've run out of room to grow locally, you should add a search engine optimization technician to your squad.

Running Out Of Ideals

Remaining relevant in today's business world requires ingenuity and innovation. Once you've started running out of ideas, you'll give your competitors just enough room to open the door and overtake your company. Hiring an outside SEO expert is a good way to reenergize your company. A fresh set of eyes will look at your business from a new perspective and they will discover ways to keep your business relevant. As long as you learn how to hire your next SEO team member correctly, their presence will prove to be immensely beneficial.

When You Can Afford To Do So

Hiring an SEO team is undoubtedly a necessity. Nevertheless, you shouldn't get your company into debt just yet. When you feel that you can adequately afford an SEO firm, you should add one to your roster. The good news is that search engine optimization is generally affordable and will not break the bank. Therefore, most businesses should be able to hire a firm within the first year. Putting together a reasonable marketing budget for your business is important nevertheless.

Source: Knowing When To Hire A Search Engine Optimization Expert

How to Add Depth to Your Content With #SEMantic #SEO

How to Add Depth to Your Content With Semantic SEO Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. Semantic SEO is the process of building more meaning into the words you use in your content. This means optimizing for the true intent of ... read moreHow Web Retailers Can Profit With Semantic SEO By adding RDFa to your Web content, you provide potential customers ... Looking under the hood, most retailers fall short in several areas of Local and Semantic SEO. The first place to start is to change your Store Locator and Mobile Store Locator. read more8 SEO Tactics to Incorporate in Your Content If they seem like good options, add the keywords to ... By creating content that includes these keywords, and then provides the extensive, in-depth answer your customers are looking for, you can boost your SEO rankings and have a shot at ranking in the ... read more

How to Apply a B2B Buyer Persona to Your Content Marketing Strategy A B2B buyer persona can contribute a great deal to your content marketing strategy. The key is developing a depth of information and actually putting that knowledge to work. Creating buyer personas as a check-the-box item and filing them away won't add ... read moreSEO Basics 101: How to Quickly Optimize Your Website for Search Engines meaning that there's a lot of depth to what you can do with this tool in order to always keep your SEO rankings as strong as they can be. Tiny Ranker keyword tracking. High-quality content gets rewarded by Google's algorithms in terms of ranking ... read moreLSI Keywords for SEO: What You Need to Know The snazzy sounding digital marketing acronym stands for latent semantic indexing ... should be considering adding more content to support these trophy phrases. We recommend approximately 1,000 words of content on your most important category and product ... read moreSEO Strategies You Can Learn from Your Competition Keep in mind, some of your competitors have been in business longer than you so they can provide valuable insight into what's working and what's not. Over the years, I've gained much knowledge in terms of content, SEO, and general marketing by ... read moreWhat is Latent Semantic Indexing & Why Does it Matter for Your SEO Strategy? I'll admit that when I first heard a colleague mention "latent semantic ... potentially benefit your overall SEO strategy, take a closer look at ways to find LSI-driven keywords, and outline how to add these keywords into your content. read moreHow to Add Video to Your Social Media Marketing Want to add video to your social media marketing mix ... and 25% are more likely to find content through friends. This means you should create Twitter videos that are engaging and shareable. Avoid creating in-depth tutorials or videos that only showcase ... read moreThe Third Pillar of SEO: Authority Instead we need to look at what this sort of in-depth ... sharing for SEO is about encouraging others to share your content with their own networks. That means it's outside of your control; you have no say in how they share your content. Semantic social ... read more

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Source: How to Add Depth to Your Content With #SEMantic #SEO

How Sponsored Search Can Help Attract Customers to Local Businesses

Local businesses make their dollars from the community, regardless of the community size. Typically, the population correlates to the amount of competition. Sure, the more people you have in your town, the more opportunity there is, however, there's often more businesses in the same field in bigger cities.

Whether you're starting your own PPC campaign or working with a reputable agency, it's important to understand the difference between PPC and SEO. Pay-per-click is a form of advertisements where business owners create optimized online advertisements to reach a wider audience and pay a specified amount per click. Search engine optimization, on the other hand, is the process of getting organic traffic from search engine users through best practices, like including relevant keywords in your blog content. You can also create a local SEO plan that focuses on using geo-focused keywords in your marketing.

One of the best ways to help get ahead of your competitors is through a PPC sponsored search. There are several key elements of a sponsored search: keyword management, ad quality scores, and effective call to actions among them. Overall, the goal of pay-per-click advertising is to help your business become more easily discovered by search engine users. If done correctly, local business can really shine with sponsored searches.

Using The Right Keywords To Attract People

As a business owner, you want people to be able to search for your product or service type and have your business appear in those sponsored results. Let's say you run a mosquito termination company in a temperate climate state like Florida. There's likely many other businesses that have the same type of service as well, and therefore use the same keywords. This makes those keywords highly competitive and more expensive for the advertiser. The key is to find a good balance between competitive keywords and narrow, ultra-targeted keywords.

Understanding Keyword Targeting

There are two types of targeting options within AdWords: geo-targeting and keyword targeting. Geo-targeting is based on the location of the search (using IP addresses) while keywords target specific, relevant words and phrases. Through geo-targeting, you don't have to waste your budget on unwanted clicks. A combination of both targeting methods will likely yield a higher ROI. For example, you might want to target "Tampa mosquito termination companies" for country-wide searches, as well as geo-target phrases only to certain areas.

Perhaps two local campaigns and two nationwide campaigns would work best, however, your local campaign should be your number one priority. You may even want to target specific locations for certain neighborhoods. If you had a business in Brooklyn, New York, you could target a specific neighborhood like Park Slope. This type of targeting would appeal to those specifically in those neighborhoods looking for nearby places of business. Results will vary from company to company, but if you pay close attention to your analytics and split test properly, you'll find the right combination that produces the highest results.

By default, AdWords campaigns are set to target users who are in your area or searching for services in your area. Local businesses can take advantage of advanced location targeting to show sponsored searches to the most relevant users. In the advanced area, be sure to check off the "people in my targeted location" box.

Using Google Trends to Gain Better Insights

Google Trends can tell you plenty about where your customers are, and where you should be focusing your efforts. Most importantly, Google Trends will show you where your keywords are most popular. If you search for "mosquito termination," Google will produce a map displaying the cities and states where that service is most desired. If you had products in the mosquito termination niche, you could target those areas well, while still focusing on local areas for services that require site visits. After you've analyzed trends, there are many tools that can help you come up with lists, such as local keyword auto generator.

Take A Look At Your Local Competitors

By analyzing your competitor strategies, you can pump up your existing methods to help attract even more customers to your local business. The key is to see what types of campaigns they're running and keywords they're targeting. There are several tools for competitor analysis, including SEMRush, iSpionage, and SpyFu.

These are paid tools, but they allow you to see a sample of metrics and information about the campaigns of your competitors before purchasing an appropriate plan. This iSpionage blog post shows users how to identify their biggest competition in the AdWords space, and even view and swipe the keywords of their competitors.

Royce Calvin

Royce is a writer for PowerHomeBiz.com. He is as passionate about Internet Marketing as he is with his ever-present cup of Starbucks coffee.

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Tags: featured, How to Market Online, How to Rank in the Search Engines, Online Marketing Basics, Online Marketing strategy, Search Engine Marketing

Category: Search Engine Optimization

Source: How Sponsored Search Can Help Attract Customers to Local Businesses

11 #SEO Myths You Need To Stop Believing Today

11 SEO Myths You Need To Stop Believing Today SEO is by far the most talked about, searched for and read about topic for web entrepreneurs. And so it should be, considering how vital it is to get SEO right for your business! What's puzzling, however, is that there are so many myths and ... read more11 Car Myths You Should Stop Believing Today, we'll be looking at those false believes that ... 4) Some Cars Are Faster Than Others Even At The Same KM/H: We all had our fair share of believing this when we were kids.. If you still believe your car at 80km/h overtook another car doing 120km ... read more15 Digital Marketing Myths CMOs Need To Stop Believing If you're in client services or sales, you've most definitely heard a few prevailing myths about one or another facet of digital marketing ... have gone to seed. SEO as a discipline looks a lot different and varied today than it did back then; it ... read more

11 Health Myths to Stop Believing and we're going to put some of those to rest today. Here are the top 11 health myths you need to stop believing! 1. Eggs are bad for the heart It is absolutely true that eggs contain a great deal of cholesterol within them. In fact, the yolk alone ... read more3 Myths Entrepreneurs Need to Stop Believing Right Now Today's answer to ... just aren't very wise. So as you make your way, try to learn from the mistakes of others—you will have plenty of chances to make your own. In that spirit, I offer you my top picks of business myths to ignore—and why: In business ... read more11 Myths About Food That You Need to Stop Believing Today (Share the truth with everybody!) No one would want to eat it ... as often as we do today. When we don't eat for a while, a cellular process called autophagy cleans waste products out of our cells (30). Fasting or not eating from time to time is good for you. There is no evidence ... read moreInstagram business myths that you need to stop believing (my one reservation would be that his assertion that no filter is better - the trick is to use filters/editing in such a way that they *look* natural) Connecticut SEO provides Local SEO, AdWords and WordPress expertise to Connecticut. Over 11 years experience. read more7 myths about HIV and AIDS you need to stop believing In perhaps the most powerful moment of his interview, Sheen said he decided to disclose his status publicly to "put a stop to this barrage of attacks ... As a result, he showed that there are still many myths about HIV we need to dispel. read more11 Weather Myths You Need to Stop Believing This helps us understand better how weather affects our safety and it disproves some of these myths ... a quake. Today, door frames of modern homes are no stronger than any other part of the house, and the door could hit and injure you during the ... read more

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SEO Basics 101: How to Quickly Optimize Your Website for Search Engines

Fail to optimize your website for search engines, and thereby fail to get new leads, customers and traffic to your site. That's how it goes in today's modern world of SEO and digital marketing on the web.

Are you ready to master SEO basics? (graphic source)

SEO stands for search engine optimization—it's the process of making your website and all its webpages easier for your customers to find on search engine results pages (SERPs). Your business will rank for a keyword—let's say "dog food"—and successful SEO aims to make your site rank as high as possible (at least the first page of the SERPs) for said keyword.

This process can be very complicated and involved, but there are basic things you can do right now to make your site rank higher for your specific keyword. This applies if you're a startup, a small business, or even a Fortune 500 company.

Here are 10 SEO tactics to get you there fast:

Tactic 1. Understand Your Business Model

SEO won't help you unless you're 100% clear on your business model. 

You need to decide on a few important things before beginning any SEO project and set attainable goals. This is true whether you're a startup looking to launch a new website, a small business in need of a redesign, or a Fortune 500 company aiming to focus your site better. 

First, determine your target market and your target audience. Settling on these two important issues will streamline your keyword selection for your SEO process. Begin by learning everything you can about the market you're competing in and who your target audience is: their wants, needs, and desires that will drive them to purchase your products. 

Once you arrive at greater clarity on whom you want to sell to and what sorts of conversions you're after, you can brainstorm your keywords accordingly.

For instance, if you're selling fine Italian suits for men, then your keyword would have to be more specific than just "men's suits" for it to really bring your site more qualified leads. After all, you want conversions from people really interested in buying fine Italian men's suits (and who'd likely spend a lot more money) instead of just people looking to buy any men's suit in general.

Tactic 2. Find Your Keywords to Target

This is where your SEO process becomes super-crucial: Here's where you settle on the long-tail keyword that you firmly believe your customers are searching for on the web. If they're looking for this keyword, you want your site to be at the top of the list in the SERPs!

Use a tool like Google Keyword Planner to find the keyword that suits your business model best. Or research a set of related keywords to target. 

Google Keyword Planner - Basic SEO keyword research tool.

After you've decided on your target keywords, that's not enough to stay on top of your SEO game. You have to make a concerted effort to constantly track the rankings of your most important keywords if you want to maintain their positioning. Keep in mind that your keyword rankings will fluctuate as time goes on and may not be as strong as they once were. It's important that you take action when needed to maintain their positioning.

A tool like Tiny Ranker is just the solution you're looking for to ensure that your visibility on search engines is always the best it can be.

Tiny Ranker - Powerful Google rank tracker and easy-to-use SEO tool. Tactic 3. Monitor Your Keyword Rankings

Monitoring your keyword rankings is critical since they never stay the same. SEO is in constant flux. There is no guarantee that just because your site ranked highly for a specific keyword last month, it will be the same story this month.

Keyword rank tracking.

Tiny Ranker offers a great rank tracking tool that lets you get around this uncertainty and figure out exactly if your keywords are still performing for you the way you want them to. Once you know this information, you can keep tweaking your keywords to improve your search engine rankings to get better business prospects visiting your site.

Tiny Ranker gives you up-to-the-minute SEO data, such as:

Daily updated Google rankings

Keyword ranking comparisons with the previous day, week, or month

There's also the ability to track your SEO keyword rankings on mobile devices and even in several different languages, meaning that there's a lot of depth to what you can do with this tool in order to always keep your SEO rankings as strong as they can be.

Tiny Ranker keyword tracking. Tactic 4. Publish High-Quality Content

High-quality content gets rewarded by Google's algorithms in terms of ranking factors for SEO. That's why you should make it your mission to publish only high-quality content on your site, if you have a blog, for example.

There's a direct link between longer content (2,000 words and up) and what Google considers "high-quality." There's even research that confirms this:

Neil Patel looked at what lengths of content Google puts on its top 10 results in SERPs—unsurprisingly, it was content that was at least 2,000 words. Neil even suggests 3,000 words; why not go for broke and create even super-long content? It can't hurt, according to SERP results for content for any given keyword.

So the next time you're feeling like just publishing short filler content of 500 or so words on your site, think twice. Your search rankings could seriously be penalized by Google and other search engines for creating inadequate content that they don't consider high-quality.

Tactic 5. Manage Your On-Page SEO

Every page on your site can and should also be managed effectively for proper SEO. Remember, it's not just your entire site that you want to surface highly in the SERPs; it's also individual webpages, which also appear on search engines.

To achieve this, have one of Tiny Tracker's main features come to your assistance. Its on-page SEO analysis/optimization tool is ideal for giving anyone from startups and small businesses to Fortune 500 companies deep insight into how exactly they can optimize their landing pages for increased, overall Google visibility.

On-page SEO optimization tools.

Here's how it works: Straightforward icons in its user interface tell you specifically which of your keywords require improvement and which are already optimal the way they are. 

Vital SEO ranking factors like title tags, meta descriptions, and texts are carefully checked through this analysis, and helpful suggestions are offered, so you can optimize your pages and get the rankings you want.

Tiny Ranker SEO suggestions. Tactic 6. Make Your Site Fast

Today's average web user (read: your potential customer) is accustomed to fast experiences, whether on desktop or mobile. This expectation has led Google to recently announce for the very first time that page speed is now going to be a ranking factor for mobile in its index.

This is a double whammy: 

First, visitors are going to bounce from your website if your site's slow because they don't want to wait. 

Second, your SEO rankings are now also going to get penalized if your site's speed isn't up to par!

But what is fast enough for today's users and visitors?

According to SEMrush, nothing slower than 2 seconds. I'll stress that again: If your site loads at an average page slower than 2 seconds, chances are great that your visitors will bounce and your SEO rankings will take a hit.

Here are some tips to make your site faster:

Tactic 7. Don't Use Disapproved SEO Tactics

Steer clear of the SEO tactics that Google frowns on, and your rankings will be a lot healthier. Not everything that looks as if it can help your SEO rankings will actually do so, especially since Google is the final arbiter on what constitutes SEO tactics that are legitimate for ranking in its search results.

Not every SEO tactic is legitimate. Let's look at the ones that are condemnable as "black hat" and that you should avoid:

Keyword Stuffing: This is when you excessively use your keywords in your content in a way that hampers natural readability.

Aggravating Ads: Too many ads on your pages are a problem. They're intrusive and ruin the user experience for your audience.

Buying Links: When you buy a link that's likely not relevant to your content just to get a backlink, it'll hurt your SEO rankings. 

Tactic 8. Surveil Your SEO Competition

You're not the only business in your industry. In fact, you're probably not the market leader in your industry, which further heightens the need for you to keep tabs on what your competitors are doing, SEO-wise.

Competitor surveillance feature.

Another very useful feature of Tiny Ranker is its competitor surveillance option, which lets you see whom you're competing against for rankings on search engines. You aren't the only business competing for your target keywords.

By checking your competitors' rankings, you're empowered to figure out who your strongest competition is. This means you can make adjustments and improvements to your own keywords to more positively affect your rankings.

This feature also allows you to add your own competitors, if you know of a specific competitor in your industry that you should follow really closely.

Tiny Ranker competitor rankings. Tactic 9. Tag Your Images Properly

How you tag your images can have a dramatic impact on your SEO rankings. 

Unfortunately, a lot of businesses simply neglect this vital aspect of SEO by completely forgetting to include the all-important ALT attribute as they upload various images for their content. However, search engines can't effectively see your images; all they can do is actually read the ALT text in order to understand exactly what the image is about!

When you accurately describe your images, it'll go a long way to having them surface in Google Image searches, thereby helping your entire site's SEO visibility.

For example, an image of a juicy and mouth-watering steak shouldn't merely be tagged as "food." That's nowhere near specific enough for SEO visibility. Tag an image like this with something quite descriptive like "a big steak with butter served on a white plate."

Tactic 10. Optimize Your Site and Page Design

It's 2017. No one wants to navigate a site that looks as if it was built with GeoCities from the late 90s.

Another significant SEO ranking factor is your web design because web design impacts important factors like the user experience, overall usability, and the information architecture (read: how logically and efficiently a page's information is laid out to support the goal of said page).

Plainly put, if your site is hard to navigate, makes it difficult for visitors to find what they want, and looks unaesthetic, it'll drop in the SEO rankings.

To create a site with great design, do this:

Be minimalistic.

Use good information architecture.

Use white space.

Chunk your content for easier reading.

Use color contrast to highlight calls to action.

Display your contact info where it's easy to see.

Create usable navigation.

Prioritize the user experience.

When you incorporate all these design elements, you're designing a site that's up to date with what people expect when they visit any site on the web today. As a result, you're only helping your own cause of optimizing your site's SEO!

Creating an SEO-Optimized Website Is Easier Than You Think

If you're completely new to SEO and the web, then it may seem daunting to look after all these specifics to ensure that your business gets found on the Internet. In reality, it's not all that challenging to optimize your business site for search engines.

Simply prioritize what your business is about and who your target audience is, get a smart tool like Tiny Ranker to do some of the heavy lifting for you, and be meticulous in your SEO monitoring and improvements.

Over time, you'll see real, beneficial results of your site climbing in the rankings for your chosen keyword(s)—the palpable fruits of your SEO labor!

Source: SEO Basics 101: How to Quickly Optimize Your Website for Search Engines

The Benefits Of Internet Marketing

Whilst it is fair to say that Internet marketing has certainly had an effect on offline trading figures, the comparisons are not directly proportionate for the simple reason that the Internet has opened up huge new markets which were not feasible before this 'information superhighway' was born. The interactive nature of Internet marketing, and the low costs involved in distributing information and media to a global audience, makes a very attractive platform for any business model, regardless of size. Latest figures from credit card companies report a 15 billion dollar turnover from Internet sales in the last year, and rising rapidly. So it is not surprising that budgets for Internet marketing are taking a bigger slice of the advertising cake and the numbers of individuals earning their living directly from Internet marketing are ballooning off the scale.

Internet marketing draws together all the creative and technical aspects of the Internet, which include design, development, advertising and sales, and the techniques used in Internet marketing include search engine marketing, email marketing, affiliate marketing, online advertising and more recently, social media marketing methods as employed in blog marketing, and viral marketing.

Internet marketing is the process of building, growing and promoting a business individual or organization through any online activity including websites, blog sites, article marketing, press releases, online market research, email marketing, and online advertising. In order to fully comprehend the huge benefits offered by the Internet marketing process, it is difficult not to draw comparisons with offline marketing methods, but it has to be remembered that one is not a replacement for the other. Internet marketing and offline marketing will both have an important part to play in the future of any business, assuming it is not purely Internet based. Let us now look at the benefits that Internet marketing has to offer..

Low Cost

Since the Internet can be regarded as a 'free for all' activity center where information is shared freely with all interested parties, the cost involved in the overall Internet marketing strategy is relatively low. Apart from the obvious expenditure incurred in operating a web site, a large proportion of the budgets set aside for Internet marketing will typically be swallowed up by services and resources offering expertise in the various marketing techniques that fall under the Internet marketing umbrella. For example, Search Engine Optimization plays an important role in the positioning of a web site in search engine rankings and the larger organizations will often employ the services of a search engine optimization company to carry out this duty. Equally there are Internet Advertising Agencies available to handle all aspects of online advertising. Smaller companies or sole traders may carry out their own search engine optimization and advertising campaigns and would need onl y a few hundred dollars budget for marketing software tools. Either way, the overall cost of Internet marketing is much lower than the cost of a similar offline campaign.

Work From Any Location

All activities that fall under the Internet marketing banner can easily be organized from a laptop computer. Most communications are made using online contact forms, email or instant messenger, and payments for items such as web site hosting, internet marketing software tools and resource fees can all be paid online using a credit card. Web site design and management is also another area of Internet marketing easily managed from a laptop computer. The versatility of the 'laptop' means that these duties can be carried out from any location and therefore those involved in the Internet marketing fraternity can easily work from a simple home office, or even when away from home. Commuting is totally unnecessary.

The Level Playing Field

Unlike offline commerce, the use of Internet marketing techniques now make it possible for an individual or sole trader to compete with the larger organizations in his online business. It's true that a larger company whose name was on everyone's lips would have a head start in the marketing of their web site, and a larger presence in the search engine pages, beyond that the doors are opened and it's quite common to see a smaller commercial outfit riding higher than their much larger competition in search engine results. Yes the online advertising budgets would be much bigger for the national companies, but there are many Internet marketing techniques and resources available to the solo marketers that would help them to stay in touch. There are literally hundreds of new Internet millionaires developed on a daily basis.

There are also many niche areas with good benefits derived from Internet marketing, but generally the process is attractive all round as a method of promoting any business, recreational or personal projects across the Internet. Internet Marketing is where the future lies for businesses large and small. The Internet has arrived and no-one can deny it!

Trevor Taylor

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Source: The Benefits Of Internet Marketing

Unwrapping the Secrets of #SEO: Hacking Your Way to Greater Online Visibility

Unwrapping the Secrets of SEO: Hacking Your Way to Greater Online Visibility Apple recently completed its World Wide Developers Conference, announcing a slew of new tech toys for consumers and businesses. Yet, when I searched Google for a new MacBook Pro notebook, Apple took only the second spot in my results. What gives? read moreOnline Marketing News: Unwrapping Shoppers, Growing Ad Revenue & Millennial Loyalty The holiday season is undeniably important for eCommerce brands — especially this year with a 17% YOY revenue increase. But how do holiday shoppers go about their research and purchasing? This infographic shows how users are browsing and shopping for ... read moreLeading SEO Company Includes SEO Copywriting in Search Engine Optimization Program at No Additional Charge "Today's economy is making it harder for businesses to access all the elements they need to compete online," comments Stone Reuning, President of SEO Advantage ... fast and more reliable way to develop a new product or expand your in-house team. read more

Unwrapping the 2016 Holiday Shopping Experience [Infographic] Check out this infographic from Invesp to see what works when it comes to boosting business online ... SEO features (in 3 infographics) that you need to consider when choosing an eCommerce platform and how they benefit the user and your business. read moreSEO, SERPs, Search Engines & Analytics Cross-publishing your top content on LinkedIn is a fast, easy and efficient way to generate additional visibility online.

Content marketers know, feeding the content beast isn't easy, especially if you're a solo entrepreneur or a small team.

If you ... read more

Answering "Preparing To Be A Help Meet" – Separated Husband Is Confusing Me Every week, once or twice a week, I'll be posting up one of the questions from the message board and ask you, our readers, to answer that poor soul's question in a way that is logical ... he finished an online graduate program, etc. read moreMonitoring in the #Microservices Age | @DevOpsSummit #APM #Monitoring By connecting people, systems and data in a single view, PagerDuty delivers visibility and actionable intelligence ... It's a fast and more reliable way to develop a new product or expand your in-house team. SYS-CON Events announced today that Carbonite ... read moreInternet of Things Will Become The API of Things The rub is no longer between whether or not to let others access your data through ... that data. Internet of Things will become the API of Things: IoT is rapidly becoming THE buzz-term-du-jour, but it implies a vastly different way of conducting business ... read moreMicrosoft Enhances Collaboration for Database Professionals With New Addition to Visual Studio Product Line "Our goal is to ensure that all members of the IT organization can gain more visibility into and greater predictability of ... It's a fast and more reliable way to develop a new product or expand your in-house team. read moreTact Secures $15 Million Series B Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry ... read more

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Source: Unwrapping the Secrets of #SEO: Hacking Your Way to Greater Online Visibility

Digital And Search Engine Firm Needed In Michigan

Grand Rapids Community College has issued an RFP for Digital Advertising and Search Engine Marketing.  The chosen agency shall provide the communications department with a digital and search engine marketing campaign that will generate prospective student leads.

Background

At Grand Rapids Community College traditional classrooms have been transformed into state-of-the-art learning spaces. These learning spaces support the breadth of educational opportunities available at GRCC, including experiential learning, honors courses, seminars, workshops, training courses and online learning. Average class size is 22.9 students, and 92% of our faculty hold master's or doctoral degrees. Also helping students achieve classroom success are such student support services as academic and career counseling, occupational and disability support, and bilingual support.

In 2014-2015 more than 29,500 students from all walks of life enrolled in traditional liberal arts and occupational courses, adult education courses, and skilled training courses and apprenticeships. One in three graduating high school students in Kent County choose to earn their certificate or degree at GRCC before stepping into their career, or transferring to a four-year college or university.

Scope of Work:

The requirements and scope of  work the vendor will be expected to  complete  within  a $50,000 budget for the 2017-18 fiscal year are:

Search Engine Marketing – Develop campaigns across the most used search engines, optimizing for phone calls and link clicks, among the target  audience. Messaging should be relevant to the search query with an accountable and measurable return on investment.

Run Sept. 5, 2017 through June 30, 2018.

Digital Marketing – Develop a campaign across platforms, which delivers our message to the target audience at the zero moment of truth, optimizing for landing page form fills. Should include remarketing and burn pixels.

Run Sept. 11, 2017 through Nov. 30, 2017, and Jan. 28, 2018 through June 30, 2018

GRCC will provide base search terms for SEM, and the creative for the digital campaign.

Key messages, target auadience and geographic regions are known.

The vendor shall be Google preferred, and have account executives with strong expertise in the West Michigan marketplace that are available to meet face-to-face and personally manage the campaign. The vendor should be supported by a team of proven experts in marketing, digital advertising and SEM. Additionally, the vendor will provide real-time, comprehensive reports that allow GRCC to remain nimble in tailoring the campaign to audience needs and wants. A live interface showing campaign performance is preferred, though Static reports delivered at regular intervals is acceptable.

Due Date:

June 24 to:

Address:

Grand Rapids Community College

151 Fountain NE

Grand Rapids, MI 49503

Attn: Shipping & Receiving

Finn Partners and Kaplow PR are strong digital PR firms.

PR News For You:

Michael Arrington Turns Silicon Valley Upside Down Goodell Makes Public Statement on Pot California Air Quality Looking For PR Firm & Ad Agency Pentagon Launches New PR Offensive – A Social One Late Nite News, Everyone From Expedia to Chelsea Handler Gets Plugged California Department of Health Seeks Social Media PR firm Texas Non-Profit Seeking Website Design Company Trump Properties Suffering Since POTUS Run Jolie-Pitt PR Teams, Ripp Media, Havas New York, and Sunshine Sachs Crisis PR: Memphis Homeless People Swept Up Fyre Festival: Epic Public Relations Fail.. And 42 West iWedPress.com Allows Couples to Create Wedding Websites
Source: Digital And Search Engine Firm Needed In Michigan

How to Add Depth to Your Content With #SEMantic #SEO

How to Add Depth to Your Content With Semantic SEO Every year SEO gets more difficult. More content is fighting for valuable real estate in the organic search results. Semantic SEO is the process of building more meaning into the words you use in your content. This means optimizing for the true intent of ... read moreRanking Factors Debate: Experts Share Practical Evidence #semrushchat It aims at providing a smarter and more semantic search experience for ... Relevant, high-quality content that provides real value to your users is one of the most important SEO factors. That means that every single piece of content you produce should ... read more8 SEO Tactics to Incorporate in Your Content If they seem like good options, add the keywords to ... By creating content that includes these keywords, and then provides the extensive, in-depth answer your customers are looking for, you can boost your SEO rankings and have a shot at ranking in the ... read more

How Web Retailers Can Profit With Semantic SEO By adding RDFa to your Web content, you provide potential customers ... Looking under the hood, most retailers fall short in several areas of Local and Semantic SEO. The first place to start is to change your Store Locator and Mobile Store Locator. read moreLSI Keywords for SEO: What You Need to Know The snazzy sounding digital marketing acronym stands for latent semantic indexing ... should be considering adding more content to support these trophy phrases. We recommend approximately 1,000 words of content on your most important category and product ... read moreHow to Use Ahrefs to Boost Your SEO, 29 Important Reasons You could also post or repost your articles at linky parties. I have seen people post articles many years old at linky parties. Add ... SEO of your website, and something you should be striving for with every piece of content that you write." Do an in ... read moreHow to Add Video to Your Social Media Marketing Want to add video to your social media marketing mix ... and 25% are more likely to find content through friends. This means you should create Twitter videos that are engaging and shareable. Avoid creating in-depth tutorials or videos that only showcase ... read moreContent Marketing: Five Steps For Creating Insatiable Posts That Rank In fact, so many in the SEO industry, including myself, rely on SEJ for breaking news on topics related to the industry but also on in-depth ... your content. Clearly, you have to pay homage to Google's many rules. You also have to ensure that you add ... read moreHow to Get More People to Share Your Content on Social Media With WordPress However, just writing valuable content ... best SEO and semantic search practices are not enough. In order for your great content to be seen, it needs to be shared. And to make sure that happens, you must optimize your posts for sharing on social media. read moreThe Third Pillar of SEO: Authority Instead we need to look at what this sort of in-depth ... sharing for SEO is about encouraging others to share your content with their own networks. That means it's outside of your control; you have no say in how they share your content. Semantic social ... read more

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Source: How to Add Depth to Your Content With #SEMantic #SEO

Edward Jones is winning the Google search war

Edward Jones' financial advisers tend to land on top when it comes to Internet searches.

The firm, which has 15,000 advisers, is the wealth management industry's leader in attracting online traffic to their websites from those who search for financial advice and services, according to a new report.

The St. Louis, Mo.-based brokerage firm was most findable overall. It also scored many times higher than all other firms when it came to local search, the results that come up next to the map widget in search engine results, the study by Hearsay Systems and Moz found.

Search engine optimization is an increasingly important measure as more and more buying decisions are being largely influenced by online research.

"Being part of the local community has always been a big focus for us, so with digital marketing we've always tried to find investors locally and at the right time," said Jim Olsen, principal, marketing communications at Edward Jones. "We have placed tremendous effort as the technology has come along to make sure we show up digitally in the local communities."

(More: Digital marketing strategies take years to perfect, but can yield prospects galore)

The firm spends about 46% of its media investment on digital marketing, mostly focusing on the local digital space. It has custom microsites for every adviser and branch team, and has 8,000 of its advisers engaged in the firm's social media efforts, Mr. Olsen said.

Morgan Stanley landed second in terms of overall click share percentage and in a separate category of paid searches, or ads, it topped that list of 10 firms. Wells Fargo Advisors and Fidelity Investments were second and third on that list of top paid search leaders, while Edward Jones wasn't on that listing.

"Only having paid ads isn't a strategy that is working well overall," said Greg Kroleski, Hearsay Systems data manager. "Local search presents the most opportunity, and Edward Jones is doing the best with that."

Firms should strive to have a mix of local search, paid search and organic search, where websites appear based on search engine calculations of factors like geography and reputation of the website, he said.

"Consumers expect businesses to be quickly findable and ready to engage them when, where and how they prefer, even for what are ultimately off-line transactions," Mr. Kroleski said.

If firms don't come up in search results, they're missing a great opportunity to make a great first impression at a time when the prospect is most interested in getting information related to their services, he said.

(More: 7 ways advisers are turning off potential clients)

In fact, about 57% of a purchase decision already has been made through search engine and other online research before a prospective customer engages with a company representative, CEB Inc., the research and business advisory firm, estimates.

More and more advisers report prospects are checking them out online before they walk into their offices. With younger investors, the tendency to research online is even stronger, including looking up those who they've been personally referred to by a friend or family member.

"As wealth transfers from older generations to millennials, we think it's important to be aware that this generation uses online forms of research more than anyone else does now," Mr. Kroleski said.

All wealth management firms could stand to improve their findability, the report said.

Currently, when someone searches for a common industry term such as financial planner, many of the results point to consumer information or news sites like Forbes or Investopedia, instead of listing sites of an individual wealth management firm or adviser.

In contrast, when you search insurance agent, many of the top results are websites of a particular firm or individual professional who provides financial services, the report said.

Source: Edward Jones is winning the Google search war

#Google #SERP Tests Show Which Links #Travel Seekers Visit

Google SERP Tests Show Which Links Travel Seekers Visit A few years ago, Google started refreshing the user interface of its hotel search engine results page (SERP) to see how these impacted where users traveled to click. One major change that was made in response to the evolution of brand name hotel searches ... read moreDynamic SERP Ranking: How to Compete in Localized Google Results With the introduction of SERP personalization, Google ... show up in dynamic search results as well, but we're not including them for sake of this discussion). With localization, you'll usually find online transactional sites (think hotel and travel ... read moreSpreading Freedom: Google, Microsoft And The War For The Web When Chinese leader Hu Jintao flew to the United States for his first official visit ... Google Places, ahead of links from competitors like Yelp, TripAdvisor and Expedia, which have all been outspoken critics of Google's search practices. Online travel ... read more

The complete guide to online marketing and strategy for independent hotels (part one) I highly recommend working with a company that has experience in the travel ... as Google My Business, Yelp, Bing, CitySearch, Superpages, Yellow Pages, etc) Use links to build credibility! One of the most important factors in ranking in the SERPs is ... read moreAn Analytics-First Approach to UX, Part 2 Usability test tasks can be created to mirror those common user journeys, ensuring that the behavior of users during tests is inline with that of existing site users. Google Analytics attempts to show user journeys ... comes from a travel site that I ... read moreThe Top 100 Websites For Your Career Last year we inaugurated our first-ever list of the best websites for your career ... tests and tools to learn about your goals; to explore your talents, strengths and working style; and help weigh your options. CareersinGovernment.com aims to match job ... read moreWhat is SEO in 2017 and How Does SEO Tie in with Content? Now with many of the updates by our friend Google ... test where they changed a meta title for (a well known website) to be more engaging but with less keywords. The result was a higher CTR. Therefore more people were actually clicking on the link in the ... read moreThe Ultimate Guide to Getting a Job After You Graduate Download our complete guide to getting a job ... I recommend creating a Google spreadsheet with tabs for each of the job types you're applying for, along with the name of the company you applied to, the date you applied, a link to the job on the careers ... read moreUltimate Guide to Paid Search Acronyms & Terminology You can select from a wide-ranging list of these categories — from autos and sports to travel and fashion — and Google will show ... links to different pages of a website beneath the ad text. Sitelinks can appear in ads at the top and bottom of the ... read moreInformation Architecture for the Small Site - part 1 Over many, many years phsychological tests show that seven ... Also note Amazon's solution (now used by Google) to use a link that says "More". Amazon is particularly crafty in the way they choose which stores they will show any particular user. read more

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Source: #Google #SERP Tests Show Which Links #Travel Seekers Visit