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Ideal Visibility is popular in the industry for offering world class search engine optimization services at the market's best pr ices. They have been in this business for years and in no time have become the favorite SEO Agency of many business holders. The local SEO services they are now offering is focused to gain trust of the local customers and improve the ROI of their client's business. Entrepreneurs planning to gain popularity in the local market can contact them for their requirements by filling a simple form present on their official website, IdealVisibility.com. In addition to local SEO, this renowned SEO Company also offers pay per click management, social media marketing, email marketing, search engine marketing, website designing and development, and many other digital marketing services.
One of the spokespersons of the company talked more about their local SEO services, "Ideal Visibility helps small businesses get visible. With our Local SEO strategy, we have helped thousands of businesses including dentists, doctors, law firms, real estate agencies, coffee shops, etc., rank with local sear ch engine optimization. Our success is measured by your success. Your dedicated Local Search Engine Optimization Specialist will work diligently to improve your local SEO ranking helping you get more visibility leading to more customers."
About Ideal VisibilityIdeal Visibility is a Digital Marketing Agency that focuses on Search Engine Marketing. With a focus on Pay-Per-Click and Search Engine Optimization services, they help small to medium-sized businesses achieve visibility by reaching more customers. Business owners will benefit from their experienced, professional staff and dedicated Ideal Team Member who will ensure that marketing goals are achieved every month. Give them a try and see why they are one of the fastest growing Digital Marketing Companies in the United States.
For more information, please visit: www.idealvisibility.com
PATCHOGUE, N.Y., May 31, 2016 /PRNewswire-iReach/ -- fishbat is a leading internet marketing company, which combines proven digital marketing strategies that include search engine optimization (SEO), digital ads and social media optimization (SMO) to help businesses increase profits and expand brand awareness.�
Facebook contests are a great way to increase your follower base, collect contact information and engage your target audience, but, if not planned properly it can fall flat, costing you time money and resources. In order to run a successful Facebook contest that delivers a strong return on investment, pay attention to these 10 secrets shared by Online Marketing Agency, fishbat which may just help you push your contests to the next level.
1.����� Make your contest mobile friendly. Most people access Facebook via mobile phones. Make sure your contest includes a mobile responsive smart URL.
2.����� Include a hashtag to extend your reach through multiple social networks. Social networking is like an enormous meet and greet. The more you put yourself out there, the more connections you will make. Gain as much visibility to your contest and brand as possible and let other people spread the word for you by ensuring presence on multiple networks.
3.����� Limit form fields to 3 most important pieces of information. Think of the three most important pieces of information that you need to focus on for your business, (i.e.: name, email address, street address) and keep your form fields limited to that. Having to fill out too much information often scares people away from entering. The more ease there is in entering the contest, the more people will enter, thus increasing your data base.
4.����� Track results prior to, during and after contest. This is important for gauging success and assisting in decision making for your next contest.
5.����� Make sure your title is attention grabbing. You will be competing with a lot of social network "noise". It is important to make sure your title stands out and grabs attention.� There could be two different titles announcing the same message and one could go practically unnoticed while another could attract hordes. Make sure your title supports your brand image, makes contest prize clear and sounds exciting to your audience.
6.����� Make sure your contest appeals to the lifestyle and interests of your target audience. You want qualified traffic visiting your site. Attract the right audience to increase conversion and drive brand recognition. Ensure that the offered prize ties into this image as well.
7.����� Post a picture of your prize. Pictures are a silent salesperson. Peak interest in your contest via a well placed photo of your prize.� This will serve as an attention grabber to your contest, particularly when you have ensured that it supports your brand and promotional mission.
8.����� Protect yourself. Clearly post your contest rules. Include specific details on how to enter the contest, how winner is chosen, and rules and regulations. You may even want to include that if fraud is suspected by anyone entering to win, that you reserve the right to pick another winner.
9.����� Contact existing customer base ahead of time. People are more prone to participate in a contest or any event where they feel there is already interest. It increases value perception and reinforces strength of brand.� Reach out to your existing customer base ahead of time to get a jump on entries. This will spark additional interest as well as stimulating use from your existing base. Your current followers will appreciate the service and will prompt more return traffic to your site.
10.� Obtain the proper software. �Software with built in verification features will not only ensure fairness for you and your consumers but will also assist in an easy and organized administrative system to run your contest successfully.
fishbat is a full-service digital marketing firm and social media agency dedicated to connecting all types of businesses with their target audiences in the most effective and efficient way. Through innovative strategies in social media management, search engine optimization (SEO), branding, web design, reputation management and public relations, fishbat promotes a consistent and professional online voice for all of its clients.
Media Contact: Ricardo Santiago, fishbat Media, 855-347-4228, ricardo@fishbat.com
News distributed by PR Newswire iReach: https://ireach.prnewswire.com
SOURCE fishbat
Copyright 2014 PR Newswire. All Rights Reserved
Related Keywords:Internet, Digital Media Software, Web, Search, EMail, Social Media, Public Relations, Sales & Marketing, Networking, Internet, Web Design, Social Media, Search, Social Network, Search Engine Optimization, Management, Web design, Lifestyle, Internet Technology, Business, Email, Other,Source:PR Newswire. All Rights Reserved
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First, let's highlight one of the biggest reasons why critics say Google+ is "irrelevant" - posting activity.
"When it first came out, the expectation among many experts was that Google+ would be a 'Facebook' killer" said John Bertino, CEO of The Agency Guy, Inc a new school client to agency match-making service. "It's remarkable to compare that against the current day sentiments we hear from most of our search and social partners. The consensus would have you believe that Google+ is a total ghost town".
Historical usage and account data seem to back this up. According to a Stone Temple Consulting study, 90% of users with a Google+ profile have never posted to the network. The study also revealed:
There is, of course, more to look at than the number of posts generated by Google+ users. Other Google+ stats, according to Statistic Brain, are as follows:
Here are a few demographic stats of interest, again from Statistic Brain:
While the Stone Temple Consulting study certainly reveals a lack of user-generated content and sharing, other Google+ factors make the platform very relevant for businesses.
Again according to John Bertino: "Although nobody would suggest putting all your marketing eggs in the Google+ basket (or any single basket,) Google+ certainly has value. As part of a bigger marketing strategy, the platform offers some unique advantages."
Here are a few important facts that form a business case for using Google+.
Although Google+ Isn't The Behemoth That Facebook Is, It's Still BigRemember, even though most Google+ users are inactive, 212 million profiles are alive and active.
Yes, That's a small percentage of total profiles, but it's nothing to scoff at.
Google+ Lets You Build Free Communities Around Your ProductsGoogle+ Communities are valuable gathering places for people to share their passions for a particular hobby, interest, organization, product or service.
Although this feature has some similarities to Facebook Pages, the content in Google+ Communities is seen by everyone in the community – even without promoting the content.
In this "pay-to-play" social landscape, building a community and creating authority without paying a dime is reason enough to maintain a presence on Google+.
Collections Lets Your Followers See The Content They're Interested In The MostGoogle+ Collections allows you to gather similarly themed sets (or "collections") of content in one place. Your Google+ followers can then select the Collections they'd like to see from your business.
If your business is a clothing store, you might have Collections for shoes, shirts, pants, fashion tips, helpful hacks (like fast stain removal or how to perfectly tie a tie), etc.
Again, while Facebook makes businesses pay to promote content in order for audiences to see it, Google+ lets your audience freely choose what they'll see from you.
Google+ Might Influence Your Search RankingsWay back in 2013, an article in Moz suggested that +1s on Google+ posts receive favorable SEO treatment. The article received a lot of attention, and it even prompted Google's Matt Cutts to respond.
To this day, there's significant debate within marketing circles regarding the question of whether or not +1s strongly influence SERP rankings. Because of the other advantages Google+ can offer businesses, it can be argued that it's best to add Google's +1 button on your website, even though the results are debatable.
ConclusionWith the community-building advantages Google+ offers, as well as the control it allows audiences to have over the content they see, Google+ can be a valuable component of your marketing plan. Don't underestimate its potential benefits. Because your competitors are probably not utilizing the features Google+ has to offer, your use of it might just give your business a competitive edge.
Hand-Picked Related Articles:* Adapted lead image: 
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NAPLES, FL--(Marketwired - May 29, 2016) - topseos.com has announced the May 2016 edition of the rankings of top search engine optimization services. Search engine marketing services are placed through a process of investigation to benchmark and compare them to competitors in the industry. The independent research team analyzes market and industry trends in order to remain aware of the most important developments which affect the performance of competing services. Businesses access the recommendations online at topseos.com in order to find search engine marketing services which have been judged by an independent third party dedicated to the industry.
To most adequately help clients of search marketing solutions the independent research team at topseos.com performs an in-depth analysis of experienced and well-known search engine optimization services. The analysis involves the use of a set of evaluation criteria consisting of five areas of analysis to measure and compare performing services based on their core competencies. The five areas of evaluation include on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods.
The 100 top search engine optimization companies for May 2016 are:
1) Foxtail Marketing
2) WebiMax
3) Customer Magnetism
4) Boostability
5) VJG Interactive
6) eMarketing Concepts
7) Ignite Digital
8) Ignite Visibility
9) Leverage Marketing
10) OneIMS - Integrated Marketing Solutions
11) SEO Brand
12) Rocket 55
13) SearchPro Systems
14) 1st on the List
15) Optfirst
16) Peak Positions
17) Wallaroo Media
18) 1Digital Agency
19) First Page SEO
20) Authority SEO
21) PageTraffic
22) Web Full Circle
23) The Creative Momentum
24) Ranking By SEO
25) Colorado SEO
26) Be Found Online
27) Prime Visibility
28) Market Appeal
29) Internet Marketing Inc.
30) Seologist
31) Netsmartz
32) Geary LSF Group
33) MediaOneUp
34) Capseo
35) Koves Technologies
36) Location3 Media
37) Jellyfish
38) OrangeSoda
39) Digital Labz
40) Zenergy Works
41) webSURGE Now
42) 20/20 Creatives
43) 7 Star SEO
44) MashPoint
45) iProspect
46) 29 Prime
47) Reprise Media
48) Dallas SEO Dogs
49) DML - Digital Marketing Lab
50) SEO Firm Services
51) iCrossing
52) I2B Networks, Inc.
53) Manifest Digital
54) SEO Logic
55) Crexendo
56) On First Page SEO
57) Digital Next
58) Design & Promote
59) 411 Locals
60) Pilot Fish
61) 1-Stop Translation
62) Exults
63) PCG Digital Marketing
64) 540 SEO
65) MediaWhiz
66) Exclusive Concepts
67) E-Power Marketing
68) Brandpoint.com
69) GlowHat
70) Y3 (Year Three)
71) ProspectMX
72) Top Marketing Agency
73) WebFuel
74) Bonsai Media Group
75) Position Research
76) Local Lighthouse
77) Victorious SEO
78) B2 Interactive
79) Authentic Web
80) Pro Web Consulting SA
81) ATAK Interactive
82) WebRanking
83) Helix House
84) EdgeCore
85) NexusLab
86) Dragonfly SEO
87) Add3
88) Conductor, Inc
89) Search Mojo
90) 3Sixty Interactive
91) Gate6
92) Top Floor Marketing
93) EZlocal
94) LEAP
95) infoYOGIS Technologies
96) BrightEdge
97) Prominere SEO Services
98) Softline Solutions
99) Rank Executives
100) Fruition.net
ABOUT topseos.com
topseos.com is an online purveyor of independent reviews and ratings. The rankings of the best internet marketing companies are released monthly to assist businesses in connecting with search engine optimization companies which feature a history of effective solutions. Thousands of internet marketing companies are put to the test while only the absolute best companies are featured in the rankings.
Those interested in applying for the rankings can visit:
http://www.topseos.com/apply-for-rankings-research/
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We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact./EINPresswire.com/ -- NAPLES, FL--(Marketwired - May 29, 2016) - topseos.com has reported the rankings of the 100 best search engine optimization services for May 2016. WebiMax has been named the second best company due to their impressive performance during the topseos.com meticulous evaluation process. The rankings are released each month to assist customers of search marketing services in selecting reputable services.
These companies are investigated through an in-depth evaluation process to establish which companies to highlight in the ratings. While there are thousands of search engine optimization companies, the ratings are comprised of the absolute best the internet marketing industry has to offer. The independent research team investigates the competing companies across five areas of evaluation in order to establish their overall level of competency in areas including on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods.
To supplement the research the independent research team also connects with customer references provided by the competing companies. When connecting with customers the research team delves into the customer's overall satisfaction. Feedback from customers is used to better understand the strengths and competitive advantages of the companies being tested.
WebiMax has been analyzed as a part of the thorough examination and has earned their standing as the best search engine optimization firm. Through strong client referrals and high scores in each of the five areas of evaluation, WebiMax has passed each phase of the examination process. Those looking for a genuine firm to assist them should consider WebiMax.
About WebiMax
WebiMax is a leading and top contending advertising and online marketing agency offering online marketing tactics which evolve over time to help businesses bring their brands to new heights. Through complete transparency in their Client Centers WebiMax gives their clients the benefit of improving their online visibility while being able to track the work performed on their accounts and analytics in real time.
About topseos.com
topseos.com is a well-known independent authority on internet marketing solutions. The primary goal of topseos.com is to determine and proclaim those individuals or agencies supplying the best online marketing solutions all over the world. A specialized team of researchers examine thousands of applicants each month who are seeking to be ranked as a top online marketing product or service by the independent authority.
Those interested in applying for the rankings can visit:
http://www.topseos.com/apply-for-rankings-research/
Contact Information Marc Stephens 800-874-2458 9045 Strada Stell Ct. Naples, FL 34109
/EINPresswire.com/ -- NAPLES, FL--(Marketwired - May 28, 2016) - The independent authority on online marketing providers, topseos.com, has named WebiMax the 2nd best search engine optimization company for the month of May 2016. WebiMax was chosen based on their strong performance in an in-depth analysis of the solutions they offer. While there are thousands of companies offering a variety of solutions, the rankings consist of the best featured based on the results of the rigorous evaluation process.
These firms are investigated through an in-depth evaluation process to determine which firms to highlight in the ratings. While there are thousands of search engine optimization firms, the ratings are compiled of the absolute best the search marketing industry has to offer. The independent research team analyzes the competing firms across five areas of evaluation in order to determine their overall level of competency in areas including on page optimization, off page optimization, needs analysis, keyword analysis, and reporting methods.
topseos.com is also active within various internet marketing events and conferences. The independent research team often performs industry research to discover the most recent relevant news and information important to clients and professionals. Often times agencies provide topseos.com with an inside look to new developments.
topseos.com analyzes and declares the top search engine optimization companies in the industry. Based on the meticulous analysis process WebiMax was named as the top contending firm. Those searching for a firm with solid client satisfaction and a strong history of performance should consider WebiMax.
About WebiMax
WebiMax is a leading and top contending advertising and online marketing agency offering online marketing tactics which evolve over time to help businesses bring their brands to new heights. Through complete transparency in their Client Centers WebiMax gives their clients the benefit of improving their online visibility while being able to track the work performed on their accounts and analytics in real time.
About topseos.com
topseos.com is a producer of search engine marketing evaluations. The primary goal of topseos.com is to uncover and publish those individuals or services producing best search engine marketing solutions available. Search engine optimization services are put through a thorough examination to ensure the ratings contain the absolute best services the search engine marketing industry has to offer.
Those interested in applying for the rankings can visit:
http://www.topseos.com/apply-for-rankings-research/
Contact InformationMarc Stephens800-874-24589045 Strada Stell Ct.Naples, FL 34109
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Related: 5 Marketing Strategies That Don't Involve Social Media
Generally, inbound marketing strategies are less expensive, hold a wider range of benefits and, over the long term, will generate a higher rate of return.
So, if these benefits resonate with you, consider the following inbound marketing strategies, which are among the most popular. At this point, they're essential for all new startups:
1. On-site content narketingOn-site content marketing is useful in a number of ways. Not only does new content drive new readers to your site, it keeps your existing readers and customers engaged with your brand, allowing you to maximize client retention. You'll have to provide highly detailed, original and valuable content, which isn't always easy or straightforward; but, with a steady stream of high-quality content, you'll find that the advantages can be enormous.
Content marketing also provides syndication fuel to your social media and email campaigns and boosts your search rankings (more on this momentarily). In a recent survey I conducted, of 357 marketers, 93 percent of respondents said they planned to increase or keep their on-site content marketing budgets the same. That's pretty high praise for the power of on-site content!
2. Off-site content marketingYour off-site content marketing campaign will function in a similar manner, prompting you to provide well-written, targeted, valuable content, but instead of publishing it on your own site, you'll be publishing it on another site (hopefully, a major media publication!).
The advantage here is the opportunity to gain visibility with new audiences, who may not have heard of you otherwise. You'll get referral traffic, and your brand reputation will steadily grow as you work your way up to bigger and better publishers. Here's an article I recently wrote to help entrepreneurs get started with off-site content marketing: "5 Ways to Get Media Coverage as a Startup."
3. Search engine optimization (SEO)On-site and off-site content marketing will provide you substantial fuel for increasing your search visibility. On-site content attracts inbound links, while off-site content directly builds links to your site. The more high-quality, valuable inbound links your website has, the higher it will rank in search engines. In fact, a recent report from Google noted that two of the top three ranking factors in the algorithm were content and inbound links.
But there are other, more technical components to SEO you'll need to implement to boost your inbound traffic from search engines. These include optimizing for mobile devices, improving site speed and targeting strategic niche keyword phrases. It's a time-intensive strategy, but it pays off in spades.
Related: 6 Tools to Develop an Outstanding Social Media Marketing Strategy
4. Social media marketingOrganic social media marketing has taken its fair share of hits, but it remains one of the most effective strategies for generating new visibility. You have the power to engage with almost anyone in the world through social media, gradually building up a loyal audience (as long as you're consistently providing valuable insights and material).
Throw your on-site and off-site content into syndication here, and your followers will have even more reason to stick around. Alone, social media can generate a steady stream of traffic to your site, and build your brand, but its real power is amplifying the effects of your other inbound marketing strategies. According to the same survey referenced earlier, 65 percent of respondents -- the highest percentage across 10 marketing strategies included in the survey -- said they believed that social media marketing was poised to become even more effective in the next five years.
5. Influencer marketingInfluencer marketing is relatively simple in concept, but it's a little more difficult to carry out practically. The idea is to target "influencers" in your industry --these are thought leaders, movers, and shakers who hold the best reputations and the biggest portions of audiences in your niche. By working with these influencers on joint content projects or even just innocuous exchanges on social media, you'll cross-pollinate your audiences (oftentimes for mutual benefit), and earn a better reputation by proxy.
The hardest part is identifying the influencers most likely to benefit your brand and persuading them to engage with your campaign. Influencer marketing seems to be the most cutting-edge strategy on this list, evidenced by the highest percentage of marketers (38 percent) agreeing to a statement on the survey -- in this case saying they were "not currently using this strategy, but plan[ned] to in the future."
6. Email newslettersI hesitated to include email newsletters on this list, since email marketing in general might be considered an outbound strategy. However, email newsletters usually revolve around the provision of content to subscribers, increasing their loyalty and retention while simultaneously setting up a recurring traffic stream back to your site.
Because your content is providing value to your readers and subscribers, and you're not just using it as a way to advertise your products and services, it can be considered a form of inbound marketing. Additionally, email marketing may be a relatively low-hanging fruit: In the survey, email marketing was reported as the second-easiest tactic to perform, but one that provided the fifth-highest ROI of the ten strategies included.
7. Personal brandingFinally, personal branding may be used in conjunction with almost any of the strategies above. For example, you might have some of your upper-level team members post more on-site content and reach out to major publications for guest-posting opportunities, or even to become contributors in order to fuel an off-site content strategy.
Of course, you'll want to syndicate that content on social media. You can make a more personal appeal in your influencer marketing campaigns as well. By tying your corporate brand to a number of personal brands, you'll make your company more accessible, human and trustworthy -- three qualities that are hard to come by for consumers these days.
Related: 4 Low-Cost Marketing Strategies Every Business Should Know
There's an almost magical quality about these strategies, not because of how they work on an individual level, but how they work together. All of these strategies have the power to enhance and complement each other, increasing your total return by multiples if you end up using them together. Pool your resources to conquer these tactics, adjusting and refining your approach along the way, and nothing will be able to stop your startup's marketing momentum.
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This week we have a round of very exciting changes to AdWords and some stats about the intolerability of video ad formats.
Google AdWords launches new features for mobile ads and mapsAs Sophie Loras reported last week, Google has "introduced new tools and features to AdWords to specifically address the consumer shift towards mobile."
These include:
Expanded text ads for a mobile
Headlines in AdWords will increase from one 25-character header, to two 30-character headers, giving advertisers more room to explain their products and services.
The description line will also increase from two 35-character description lines to one 80-character description line.
Responsive display ads
These are designed to help advertisers with the many different content shapes and sizes across the more than two million publisher sites and apps on the Google Display Network (GDN).
Bid adjustments for device types
AdWords will soon allow advertisers to set individual bid adjustments for each device type (mobile, desktop and tablet).
Connect online and offline with mobile
Google is introducing new local search ads across Google.com and Google Maps to reach consumers as they search for physical business locations.
New ad formats on Google Maps
To make it easier for users to find businesses around them Google Maps will offer promoted pins as well the ability to include details for one off special offers or sales.
You can now tie-up all your web properties together in Search ConsoleAs I reported a few days ago, you can now track the combined search visibility of all your managed web properties.
So all the separate platforms you operate for one single brand – websites, mobile sites, apps – you'll be able to treat as a single entity. You can even add HTTP or HTTPS versions of the same site and combine multiple apps.
The aggregated data from your properties will be found in the Search Analytics of Search Console and you'll be able to check everything from clicks, to impressions to CTR, as you would normally with single properties.
Silent ads for the winLatest research from Wibbitz on the state of video advertising reveal some fascinating – if not obvious – home truths on our tolerance for video ad formats.
45% of people said that muted ads are more tolerable than targeted, autoplay or interactive ad formats.
Also, the survey found that 70% of people won't watch an ad longer than 10 seconds, 61% admit they always skip video ads and 42% disapprove of autoplay ads.
Bing's share of the search market is growing faster than Google'sAccording to comScore, in April 2016, Bing's share of the search market rose by 0.2% while Google's dropped by 0.2%.
Also according to SEJ, "Google's total share of the US desktop search market has dipped below its previous 64% to 63.8%. Microsoft's share of desktop search is now sitting at 21.6%."
Google's new title and description lengths: 'it's just a test'Google has been experimenting with a variety of expanded title tag and meta description lengths in its SERPs over the last few weeks.
However, as we all expected, Google's John Muller has this to say about Google's constant honing of the look of its search results…
So yeah, don't get too excited.
Christopher Ratcliff is the editor of Search Engine Watch
Related readingGoogle has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
Content marketing has been one of the industry's buzz phrases for the last few years, but as the medium rapidly evolves and consumers' expectations change, are businesses still getting it right?
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Everybody knows that it's the year of mobile (again). Everybody knows that smartphones are behind more and more internet searches. But still, not everybody connects the two.
This winter, experience management platform Sitecore and UK market research company Vanson Bourne surveyed brand marketers all over the world about mobile marketing. While 97% of them agreed that a good mobile experience impacts customer loyalty, only 59% have a solid mobile strategy in place.
Part of that is because purchases haven't caught up just yet. According to Google research, mobile commerce is particularly prevalent in countries like Indonesia, Saudi Arabia, and South Africa, where at least 60% of consumers regularly make purchases with their phones. But in many Western nations – including the US, the UK, Belgium, France and Germany – that figure is less than 10.
Nick Wilsdon, lead SEO for the Vodafone Group, believes there's a symbiotic relationship between mobile SEO and mobile commerce. He believes that marketers excelling at the former will see more of the latter.
"[Too many marketers] haven't been thinking about their site through mobile and not testing it enough. They don't function in mobile; the buttons are too small," said Wilsdon at Shift London. "The mobile web is broken right now. Very few people get it right, but there are a few champions in the area."
1. Mobile and SEOLast year, Google famously changed up its algorithm to favour mobile-friendly sites. The search giant has since launched the Accelerated Mobile Pages (AMP) initiative, which was designed to speed up mobile content.
More than three-quarters of people will abandon a site that doesn't load in five seconds; 40% will X out after three. "Mobilegeddon" was born with consumer behavior in mind and brands that don't follow along are penalised.
Still, 39% of the marketers surveyed by Sitecore don't have mobile optimised websites in place. Wilsdon doesn't believe they realise the kind of effect SEO has on mobile.
"This impacts massively on SEO because Google will give us a ranking benefit for having a fast website. We'll then get more exposure and then get more traffic," said Wilsdon. "It dovetails with everything that happens in performance."
2. The ascension of appsIn the UK and Ireland, the Domino's app now accounts for nearly half its orders. Wilsdon believes that case study is something marketers should aspire to, as mobile internet activity is increasingly happening in-app.
As a result, Google has been pushing its fast-loading Progressive Web Apps concept for most of the last year.
"We can cache parts of it and do push notifications, and basically make our webpages act more like apps," said Wilsdon.
Analyzing data from 52 million Android smartphones, Paris-based Cheetah Ad Platform compared app engagement from around the world. Engaging with an average of 53 apps each month, Brazilians have the world's most competitive app market.
For marketers looking to replicate Brazil's app engagement, Wilsdon recommends smart app banners, which bridge the gap between the mobile web and apps; and native code, which bridges the gap between marketers and consumers.
"Native code actually interacts with your phone and knows whether you have the app installed already. This goes into app deep linking, which is a massive game changer for the web, which we can now link to specific functionality in apps from SERPs," he said.
3. The seamless factorVodafone pushes Indian consumers toward the app when it's time to pay their bills. That reduces the number of steps in process, as the app already knows who they are.
The strategy there fits in with a larger theme of seamlessness. Making the experience easier is ultimately going to increase customer satisfaction. About 90% of people don't want to create a new login on a website or stay on a mobile site if they get their login wrong on the first try.
Push notifications are another good – but under-utilised, in Wilsdon's opinion – strategy for retaining customers and making their lives easier. For example, your website can send alerts to users even when their browser isn't open, reminding them that they have an item in their cart.
"Previously, we thought of mobile as something to bolt onto our sites. That's not the case anymore. We have to retool the entire way we're creating content," said Wilsdon. "The mobile web is open for business; we now have the tools to make it work."
This was our inaugural Shift event. Our next one will take place in San Francisco this August – see you there!
Related readingIt's best to do one thing really, really well – is one of Google's "10 things" philosophy, written when the company was in its infancy. This is a great mantra for mobile projects to follow.
Google has introduced new tools and features to AdWords to specifically address the consumer shift towards mobile.
Over the past couple of weeks, Google has been spotted introducing some interesting changes to the look and layout of its search results pages.
Well, first thing's first. Mobile search isn't mobile.
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