Tuesday, February 28, 2017

Will my organic #Rankings suffer if I don’t have a #Blog?

Will my organic rankings suffer if I don't have a blog? A client wants to develop a content strategy so they can rank for more keywords but isn't sure if they can muster the resources to create a blog. Sound familiar ... re still brand-agnostic. Organic search campaigns will have a different impact on ... read more9 Surefire Ways to Get Fired in SEO Here are some key indicators I look for in reporting SEO: KPI 1: Sales from organic search revenue ... Here are a few reasons that I have seen someone tank a company's rankings: Those are the main ones I have seen throughout my career. read moreGoogle delists Mike Adams' NaturalNews.com. His hilarious tantrum about the "conspiracy" behind it is epic, as is my schadenfreude. From what I can tell, the site should be ranking very well. But, that said, there is only so much I can tell by just glancing around. I do not have access to what ... posts by me here and at my not-so-super-secret other blog. I got a couple of domains ... read more

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Source: Will my organic #Rankings suffer if I don't have a #Blog?

Retail Marketers Using AI Most Commonly For Search & Recommendations

Artificial intelligence (AI) is being hailed as one of the top trends impacting user experience over the next few years. How can AI be applied to retail? As it turns out, about two-thirds of retail marketers are using AI for marketing purposes, according to a new report from Sailthru [download page], with these marketers most commonly using AI in search.

Indeed, of the 66% using AI, more than one-third (37%) reported using it in search. Though the study doesn't delve into further details on AI's use in search, the importance of site search for retail site user experience suggests that it can be leveraged to improve site search capabilities.

AI also has applications for recommendation engines, with one-third of respondents who use AI noting that they're using the technology to power recommendations for products and content. These can have significant influence in influencing purchases, according to earlier research.

Other currently-used applications for AI in digital retail include programmatic advertising (26%) and data science (26%), with fewer putting AI to use for marketing forecasting (14%) and chatbots (13%).

Most Exciting Innovations

AI has a seat at the table when it comes to the areas of innovation that retail marketers are excited for in 2017, cited by 11% of respondents as their most exciting area.

However, it takes a back seat to personalization, indicated as the most exciting area by twice as many respondents (22%). Indeed, a new study from Listrak [download page] argues that personalization has gone mainstream, noting 7 in 10 retailers studied served display ads featuring products that the analysts had browsed.

Other areas that retail marketers are excited about include data (11%), cross-channel (8%) and mobile (6%).

Interestingly, when respondents were asked separately about innovation in email, virtually all indicated that there is either lots of room (51%) or some room (45%) to innovate.

It makes sense that retailers would focus on making the most of email, considering that they expect it to be far and away the most effective channel for retaining existing customers this year. Not to be outdone, it's also tied at the top (with digital advertising) of channels considered to be the most effective for driving new customers this year.

About the Data: The results are based on a survey conduced in January 2017 with 202 marketers, primarily representing brick-and-click retailers, e-commerce companies, and online marketplaces.


Source: Retail Marketers Using AI Most Commonly For Search & Recommendations

Monday, February 27, 2017

Hire a Freelance #SEO Or a Professional #SEO Company? – Netpeak TV e.2 http://scottsdigital.com

Hire a Freelance SEO Or a Professional SEO Company? – Netpeak TV e.2 http://scottsdigital.com I'm sure you've received spam mails headlined "We'll bring your site to the top in 2 weeks", haven't you? Of course, I've also receive such mails. But why do you ever need Search Engine Optimization since you already make good money online ... read moreExplore these ideas and more! Over 11 years experience. Professional and Reliable SEO Freelancer & Consultant. - Marketing is a fast-paced, ever-changing industry. For marketers, developing new skills is an absolute job requirement. Are you diversifying your skill set and... read moreHow can I increase the traffic on my website? Some will say you need SEO, others will say you need social media ... Facebook Marketing – If you are willing to spend money, better as well spend it on Facebook. Hire a professional SMM Agency to take care of your business page. Your customers are ... read more

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Reliable SEO Techniques From SEO Expert London That You Can Used in 2017

Search engine optimization has great effects, and is rewarding but will take time. Search engine optimisation is a complicated course of action. As per a variety of search engine optimization professionals, like those from Seo Expert London company, who use search engine marketing to entail the use of a large selection of techniques and methods to obtain the maximum rank in any search engines. Search engine marketing is a continuous plan of action. In fact, SEO is currently an important topic of expertise for most digital marketers. SEM is a complicated science and there's far more than that which it seems to be.

Seo Expert London Ltd is an online resource for online advertising, organic search engine promoting research. It is an integral part of website development. If you're not acquainted with basic SEO, you must become knowledgeable about it, since this is how you are likely to drive visitors to your website and have your website make money for you.

An SEO Specialist (Company Details) can help people who are looking for certain merchandise and services locate your enterprise. It is normal to Hire SEO Specialist for an internet enterprise because the experts understand how to manage the outside world of online business. Either way, SEO specialists usually stick to precisely the same principles. In the end, the challenging part with SEO specialists is the hyperlink building approach. There are a number of search engine optimization specialists that are specially trained to assist you increase visitors to your website.

Whispered Seo Expert London Secrets

Lots of people know that SEO service is critical but they don't know how to proceed in the proper method. The search engine marketing consulting service doesn't stick to any unfair strategy and take excellent care of every essential detail to suggest you the correct step and create your website secure and safe. Affordable search engine optimisation services minimize huge cost of marketing and advertising. It will be able to help you to get competitive Best SEO Australia services within your budget.

The Fundamentals of Seo Expert London Revealed

When you launch an internet site, getting it known all around the internet demands advertising and marketing and that's what a search engine marketing company is going to do for you. If you prefer to produce your website profitable, or at least pay for itself, it's necessary for you to make the crucial effort to draw more visitors. At the conclusion of your search engine optimization training regimen, you can begin optimizing your own website for a freelance search engine optimization or work as a search engine marketing specialist in any corporation.

For those who have a company, you are likely acquainted with the term SEO. In case you have a web business, this is quite vital to be well aware about the advantages of search engine optimization and do it. Should you be about to establish your new company and would like to have a decent visibility over the internet planet, you have to think about a search engine optimization specialist to use several tactics. For more information please follow https://seoexpert.london/digital-marketing-agency

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Source: Reliable SEO Techniques From SEO Expert London That You Can Used in 2017

Sunday, February 26, 2017

The Best All in One #SEO Pack For #Blogspot #Bloggers 2017

The Best All in One SEO Pack For Blogspot Bloggers 2017 Are you know in WordPress self-hosted blog has some SEO plugin those are for helping the site's SERP like Yoast and All in One? Yes, WordPress have. But you know there is no plugin support for blogspot But, If you are using blogger aka blogspot the there ... read moreThe 26 Best WordPress Plugins Here are more than two dozen of the best WordPress plugins to optimize ... The most popular plugin for managing WordPress SEO and Open Graph social meta. All in One SEO Pack Pro optimizes your WordPress website or blog for search engines and social media ... read moreHow To Configure and Set Up Yoast WordPress SEO Plugin on Your Blog [Updated] With tons of options and features, this plugin provides an alternate to the users of famous All in One SEO Pack. This plugin has incorporated ... to help you make the most out of your blog's SEO. So these are best of the features that this plugin offers ... read more

User's Guide for All in One SEO Pack Whether you use a different title or the same title as your blog ... or page for maximum SEO benefit. We hope this user's guide for All in One SEO Pack helped you set it up on your site. You may also want to see our list of 9 best WordPress SEO plugins ... read more20 of the Best SEO Plugins for WordPress You can blog ... of the best SEO plugins to help you choose the right tags, tell search robots what to work on, optimize your post titles and more. Have another SEO plugin to recommend? Tell us more about it in the comments. All in One SEO Pack - One ... read more7 Simple Tips to Make Your Blog Posts SEO Friendly But, according to many experts out here today, even in 2017 many online business owners, marketers, and blogger are missing the mark with their blogging efforts, which by the way, is one of the best ... blog SEO today. From your title to subtitles, and all ... read moreLocal SEO A-Z #4: Local and mobile SEO – the perfect match Local SEO is ... following blog will explore the role mobile-friendliness plays in both strategies. The most common way to search for a location-based search is to type the name of the service along with a city or area name as shown below. One of the ... read moreAbsolutely The Best Web Resources To Use in 2017 Today we want to share with you a great showcase that contains absolutely the best web resources to use in 2017 ... was built with SEO in mind. It's a great option that you should check. If you are looking to build a WordPress blog, DesignBombs wrote ... read moreBlog stats – do you need them and which do you need? If a PR or SEO ... blog, then it's helpful to know more. I've done quite a few tutorials, ebook and paid for courses on understanding and using Google Analytics., one of which provided me with some handy dashboards to use to save me creating my own ... read more17 Biggest Local SEO Struggles (With Solutions) This makes the job hardly doable at all if you try to do it manually. The hack: SEO tools can help you automate the tedious local rank checking. Rank Tracker's free version offers both Google Maps and local pack tracking; the best part is, each of these ... read more

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Digital marketing service in Delhi: Compare and get the best among SEO and SMO

It utilizes associate assortment of digital channels like SEO (search engine optimization), social media and PPC (pay per click) to lure audiences towards a prospective whole. Digital marketing service in Delhi uses web because the core medium of promotion which might be accessed mistreatment electronic gadgets like computers, laptops, tablets and smartphones.

Internet promoting techniques like programme promoting (SEM), e-mails kind associate integral a part of digital promoting. Moreover, it conjointly includes non-internet channels like short electronic communication electronic communication service (SMS) and multimedia system messaging service (MMS), callbacks, etc. of these totally different channels kind associate integrated a part of digital promoting. Digital promoting is taken into account a BTL Below-The-Line promoting because it targets a smaller and additional focused cluster and works on forming loyal customers and making conversions.

SMO or (SMM), on the opposit e hand, could be a branch or set of digital promoting that excels at promotion mistreatment social media platforms like Facebook, Twitter, LinkedIn, YouTube so forth. It makes the utilization of social media for the aim of selling. Social media depends heavily on the interaction of the users, sharing data and forming a community of kinds and thus encompasses a 'social' part to that. It utilizes the creation of inventive content that is given consequently to lure the audience towards your product or services and make a whole following.

This implies that statistically Face book is simply too massive to ignore and thus, ought to be a significant a part of your social media promoting methods. On-line video consumption on such platforms has been on a gradual rise and is that the next massive factor in terms of selling methods. SMM is additionally a BTL Below-The-Line promoting because it relates to isolated teams shaped over common interests on social media platforms.

Compani es wanting to handle their promoting desires ought to choose from a digital promoting agency or a specialist agency. If you're longing for somebody to set up out your entire promoting strategy, then a digital promoting agency would be an honest alternative. However, if you're longing for somebody to solely handle the social media facet of your strategy, then you're happier operating with a specialist agency.

As per the Interactive Advertising Bureau (IAB) report, web ad revenues within the US reached a staggering $27.5 billion within the half of 2015.This has detached many job opportunities world over. there's a high demand; but, we tend to expertise a lack within the versatile hands as individuals unit still coming back to terms with the fast evolution of digital media.

A fast Google search on this subject can enlist a bunch of institutes that supply the mentioned lessons. The Digital marketing service in Delhi courses run variety of days wherever all the connected topi cs underneath the umbrella of digital promoting unit self-addressed. Students gain valuable insights into the topic that allows them to carve a distinct segment for themselves.

The digital promoting course includes basic understanding of selling and advertising ideas and basic information of applied mathematics and analytical tools. they're conjointly given comprehensive data concerning email promoting, SEO/SEM, pay per click, mobile promoting, on-line video among others.


Source: Digital marketing service in Delhi: Compare and get the best among SEO and SMO

Saturday, February 25, 2017

The QuickStart Guide to Using #Google Search Console to Increase #SEO Visibility

The QuickStart Guide to Using Google Search Console to Increase SEO Visibility There are many powerful SEO tools in today's marketing world. Most SEO tools can be highly beneficial, but often come with a cost associated with it. However, there are some tools that smart marketers can leverage to assist with the variety of tasks ... read moreHow to improve your CTR using Google Search Console Last month I wrote a comprehensive guide on how to use Google Search ... that using Search Console you can clearly see which of your posts are doing well in terms of visibility but poor for click-through, and that by using some basic SEO techniques ... read moreLocal SEO & Beyond: Ranking Your Local Business in 2017 How do you increase that visibility? I think STAT has a great tracking ... Check up on your website using Google's Search Console and use Moz Pro to monitor your clients' campaigns by actively tracking the sites' health, crawl issues, and domain health ... read more

Use Google's Search Console API & Pivot Tables To Supercharge Your Long-Tail SEO Google's recent ... reading for any SEO looking to push data to the fore in their SEO strategies. For today's article, I'm going to cover the "Search Analytics: query" section, which explains how to use the Search Console API to query your ... read moreHow to use URL Parameters in Google Search Console Google search console is one of the best and free SEO optimization tools that you can use for your blog ... to understand how changing settings will affect your search engine visibility. For example, I'm doing changes for replytocom and see how easy ... read more4 Reasons to Align Paid Search with SEO Google Analytics and Google Search Console are great tools for SEO but ... an online presence until I started working with the SEO firm Brick Marketing. The Brick Marketing team took the time to guide us through the SEO process and helped bring our company ... read moreHow to Manage Your Google Search Console Like a Pro Google Search Console (previously Google Webmaster Tools) is a free service by Google that allows you to check your website's indexing status and to optimize its visibility for searchers ... You should use Data Highlighter then. It's very easy to use ... read moreGoogle Meta Tags for SEO, What Does Google Actually Understand? These days, even search engine optimization (SEO) novices are aware that some meta tags don't accomplish anything. For example, the "keywords" meta tag is obsolete. In ages past, SEO professionals would use ... in the Google Search Console, you ... read moreHow Do I Find Search Terms In Google Analytics? Is your Google Analytics not showing search terms or search queries? Do you want to know how to find search terms in Google Analytics ... Guide for More Sales Whatever results you find in Google Analytics for your search terms, you can use them to improve ... read moreAn In-depth Guide To Search Engine Optimization (SEO) So, a good strategy SEO experts use in their SEO campaigns is targeting low competition key word. This way they increase their site authority ... is if you get a message directly within Google Search Console telling you about it. If you haven't signed ... read more

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Source: The QuickStart Guide to Using #Google Search Console to Increase #SEO Visibility

5 Reasons Why You Should Hire An SEO Professional in 2017

seo-professional-image

If you want to rank well in the pages of Google, Yahoo!, and Bing, you will need the help of a full-time search engine optimization (SEO) professional. According to a study featured on Search Engine Watch, over half of all users doing online searches will visit the search engine's first result; most don't go past the 1st page.

It's always a challenge for a business owner to get to the first page of results. Since Google constantly changes how it views content, this task has only gotten harder as the years go by. Ineffective SEO can do harm to your online reputation, so you need to hire a great SEO professional to get the best results for your business.

Recommended for You

Webcast, February 28th: Sales Automation Made Easy

This blog post will reveal 5 reasons why you should hire an SEO professional for your business right away.

1 – It Saves Time

Trying to do your own SEO will take up a lot of time, especially if you don't know a lot about marketing or SEO. According to the Content Marketing Institute, the majority of companies outsource SEO tasks to professionals to save time that could be spent on other issues.

2 – It Gives You More Expertise On Your End

An SEO professional can use many of the industry's best practices for coding and optimize your site's structure. After you hire the professional, they will analyze the performance of your website and perform keyword research that will reveal what words and phrases your competitors are using. They will also analyze the online strategy of your competitors to learn what works for them, give you advice on what type of content you could have on your website, and create the strategies that you will need for your online campaign.

3 – It Allows You To Keep Track of Changes

According to Moz.com, Google changes its search algorithms multiple times a day. These swift changes make it hard for busy employees to keep abreast of all these updates. When you hire an SEO expert, they will make it their business to keep track of any and all changes that Google makes to its algorithms.

4 – It Can Be More Cost-Effective Than Doing It Yourself

You could spend an inordinate amount of money optimizing your website for SEO. If you don't know what you're doing, you could end up throwing that money in the wastebasket. SEO cannot be a cost-effective process unless it's consistent. An SEO professional will treat every page on your website as an online campaign, which optimizes the pages for consumers situated in different parts of the buying cycle.When you hire an SEO expert, they can build your online reputation that appears natural to search engines like Google.

5 – It Can Help You Avoid Costly Mistakes

"Time is money". It's such a well-worn cliche because it's true. A "little" error that you make now could cause large problems for you in the eyes of the major search engines later. Some examples include using your primary keyword too often or giving the images in your blog posts the wrong name. SEO mistakes like these can get your website penalized or maybe even blacklisted by Google. These consequences could lead to a decrease in your website's traffic, a lower number of sales leads and needing to spend a lot of energy and money to correct the errors that you made.

Unless you're an expert with years of experience under your belt, you should never see the need for SEO services as a DIY project. Hiring an effective SEO professional can help you get that coveted spot on Google's first page.

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Source: 5 Reasons Why You Should Hire An SEO Professional in 2017

Friday, February 24, 2017

Unwrapping the Secrets of #SEO: “What Should I Write About?”

Unwrapping the Secrets of SEO: Exploring New Frontiers in Search Thinking about a ... writing spammy/low value content will be increasingly ineffective. Mobile SEO also will offer both promise and pitfalls for marketers in the months and years ahead." STAY TUNED AS WE UNWRAP THE SECRETS OF SEO We expect "Unwrapping ... read morePutting the Spotlight on our Speakers! A: "What if?" From Randall Munroe – the guy behind XKCD ... I look for storytellers like George R.R. Martin who can't stop writing and pushes readers to their limits, data analysts as insightful and passionate as Nate Silver, creative remixers ... read moreInstructions for a Heatwave Instructions for a Heatwave finds her at the top of her game, with a novel about a family ... secrets." —Entertainment Weekly, Grade: A- "Unputdownable. . . . There's always something so tender and true in Maggie O'Farrell's writing; a ... read more

Lesson #5 Reading for the SAT Why mapping the passage keeps you on course and gets you there faster. We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you! Buttons: read moreThe State of SEO: What's Working Now Because SEO has turned into a long-tail game. Download this handy cheat sheet to learn what's working now in SEO. Before I get into how you can build your long-tail traffic, I'll give you reasons why you should ... can't just write any form of ... read moreNew DVD of the Women of Grace Programs on the Shroud Plus Some There is a brand new DVD out. It is called The Secrets of the Shroud, featuring Dr. Wayne Phillips, the leading expert on the Shroud of Turin. It includes five wonderful programs from the Women of Grace show. There are stunning slides and images of the ... read moreHow to ace the world's toughest interviews Here's an example from uber-entrepreneur Steve Blank, who writes about a fascinating ... including "should" and "would.") – GOOD implementation: "On Mondays, I do research on whom I should contact for the rest of the week. I write down ... read moreMummy Bloggers Beware I make no secret of the fact that I'm a PR and sometimes it does makes conversations with my 'blogger head' on a little strained - but not often. I will admit to having a folder in my mail application called 'Crap PR pitches', but thats for my own ... read moreTying Mainstream Content into Everything You Write Why am I talking about a decade full of Big Hair ... what the heck the Avengers have to do with writing and decided to read it. It certainly helps hook the readers in. And depending on your follow-through, it should keep them reading until the end. read more

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Source: Unwrapping the Secrets of #SEO: "What Should I Write About?"

Five most interesting search marketing news stories of the week

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond.

This week, we look at why Google has brought emoji back to the SERP after initially banishing them in 2015, and whether marketers should be taking advantage. And in advertising news, YouTube has announced the impending demise of its least popular ad format, Google is officially rolling out a new look for its ad labels, and Bing has introduced a product listing carousel to its US search results.

Google has officially revealed that emoji will once again appear in search results, reversing a decision taken in 2015 to remove them from the SERP.

Search Engine Roundtable initially broke the story, speculating as to whether this could be another Google bug, to which Google responded that from now on it will be featuring emoji "where relevant, useful and fun. You'll see them crop up across various snippets moving forward."

In a piece for Search Engine Watch this week, Clark Boyd looked at why Google might have changed its stance, the rising significance of emoji in digital life, and whether marketers should take advantage of the change. 😎

A screenshot of the search results page for emoji in Google, showing various emoji in the titles of the results.

YouTube is getting rid of 30-second unskippable pre-roll ads

Video lovers everywhere rejoice! …Sort of. Google has announced that it will finally be doing away with that most unpopular of ad formats, the 30-second unskippable pre-roll ad – but not until 2018.

According to Google, the goal is to improve ad experience for users. "As part of that, we've decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers," a Google spokesperson told Campaign.

But this decision by Google may not be entirely altruistic. Over on our sister site ClickZ, Al Roberts looked at the possible motivations for this move, as well as what Google might push in place of the 30-second ad format.

Google rolls out a new look for ad labels in search

Google is no stranger to experimenting with the look of its search results, and those of us who keep a weather eye on the search industry have got used to changes randomly appearing and disappearing as Google tests out new ideas.

Some of these never officially get rolled out, but Google has now confirmed that a recently-spotted change to the look of its 'Ad' labels is being implemented worldwide.

A Google spokesperson told Search Engine Land on Wednesday that,

"After experimenting with a new search ad label with a green outline, we've decided to roll it out. The new ad label is more legible and continues to make our results page easier to read for our users with clear indication of our ad labeling."

In the past, numerous studies have confirmed that the majority of users are still unable to distinguish paid ads from organic search results, so this change could be part of Google's ongoing efforts to make the difference clearer. It will be interesting to see whether it succeeds.

Bing is aiming to be the "Dyson of search"

In spite of a slowly-increasing share of the search market, Bing is no Google. Google is the search engine most of us imagine when we think of searching, and it's made its way into our language as a verb, "to Google".

The same was true of the vacuum cleaner company Hoover in the early and mid-20th century, to the point where its name became synonymous with vacuum cleaners and vacuuming in the UK, Ireland and Australia. However, Hoover is no longer the dominant brand of vacuum cleaner and has lost significant ground to competitors such as British company Dyson.

At an event run by ClickZ and Marin Software on Wednesday, the ClickZ Digital Advertising Breakfast, Microsoft Product Marketing Manager James Murray explained how Bing aspires to be the "Dyson of search", and dominate the market by being innovative and new.

He also laid out some upcoming improvements to the Bing ad offering, including a "get a ride" button that would allow users to get transport directly to a location or business they just searched for; and talked about the company's plans for voice search with Cortana.

Bing introduces product carousel to search results

And speaking of improvements to Bing Ads, Bing has recently introduced a carousel for its product ads in US search results, as reported by the SEM Post on Tuesday.

The new carousel, which appears at the top of search results for product keywords like "laptops", shows eight product listings, although currently only the first five seem to have a picture.

Carousels are all the rage at the moment as Google began displaying its Shopping Ads in a carousel format back in October 2016. More recently, it has started displaying AMP recipe carousels in the results for mobile search, as well as review carousels for local review sites.

Rebecca Sentance is the Deputy Editor at ClickZ and Search Engine Watch.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

Voice search is already a fast-rising trend in the search industry, and its latest developments indicate that it's starting to win ground in daily use.

Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money).

If I tell you I have the secret formula for any entrepreneur to succeed, you may not believe me. But if Neil Patel, New York Times best selling author and a person The Wall Street Journal calls 'the web's top influencer' tells you, "My secret formula is the greatest", you will probably believe him.

This week, we've got the latest on a strange glitch appearing in Google's mobile search, a new beta search engine launched by Creative Commons, and the decline of brand hashtags in Super Bowl ads.


Source: Five most interesting search marketing news stories of the week

Thursday, February 23, 2017

Patent Reveals Insight into How #Google Generates Answer Boxes via Content Scores

Patent Reveals Insight into How Google Generates Answer Boxes via Content Scores Optimizing a page in hopes of capturing an answer box is a trending SEO specialty. A newly filed patent suggests insights into how Google approaches answer boxes. (Thanks to Google patent expert Bill Slawski for surfacing the document.) The U.S. patent ... read more101 Google Answer Boxes: A Journey into the Knowledge Graph So, I'd like to take a deeper journey today – a trip through Google's "answer box" – to show not only how SERPs are changing, but how the answer box reveals the direction and power of Google's Knowledge Graph. An "answer box" is a SERP feature ... read moreJim Cutler: 5 Tips To Help Radio Turn Empty Imaging into Solid Content Back at my very first Classic Rock stations, Jim created iconic "Time Capsules," first for WKLH/Milwaukee, and then for scores ... reveals his artisanship. His repertoire goes well beyond well beyond cutting liners and drops, and runs deep into ... read more

Newly-granted Google patent sheds light on how the search engine sees entities Anyone who knows me knows that I'm a big fan of reading Google patents ... If one is using the frequency of an entity reference in the top 10 results as an indicator of an answer to a question, one should take into account that a 10,000-word page ... read moreThe Google Hummingbird Patent? So the basic ideas behind this kind of query expansion has been floating around Google for a number of years. While people seem satisfied with typing keywords into a search box ... patent, but they seem to be a pretty good match. Is this the Google ... read moreSecret Out – How Google Ranks Websites Links without content won't score high. Now, does this mean that if you link to a page and they link back to you, your scores will go down and it might be considered link spam? No. The other criteria goes into ... The patent also reveals that stable ... read moreTime Out New York This is the first time you have logged in with a social network. You have previously logged in with a different social network. To connect with your existing social network account: To connect with your existing account, click below: read moreAmazon.com seeks patent on sense and avoid for automated vehicles Amazon's early foundations as a bookseller continues to inform at least some of its R&D activities, as is reflected by U.S. Patent No. 9183172, titled Author Interactions Using ... as the answer to the question, determining current experience scores ... read moreHP TouchPad Needs 6 to 8 Weeks for Additional Shipments In the wake of that, HP made the decision to revive the line for a limited time. In addition, HP plans on dividing its webOS arm into two separate units reporting to different areas of the company, according to two leaked memos that have made their way ... read moreThe Hidden Value of Dell: 3,449 Patents and Other Intellectual Property One answer may be the company's intellectual ... much of which the company has acquired via acquisition as it has moved from hardware into tech service markets. The firm notes that Dell had 3,449 patents and an additional 1,660 patent applications ... read more

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Source: Patent Reveals Insight into How #Google Generates Answer Boxes via Content Scores

Six stats on the importance of trust in influencer marketing

Successful influencer marketing depends on trust. 

Influencers need to establish trust with their audiences in order for their posts to resonate. Brands and agencies conducting campaigns must establish trust with their influencers if they want their campaigns executed effectively.

Consumers are inundated with media competing for their attention, and consumers' trust for brands is lower than it's ever been. This makes establishing trust with your audience harder and more important than ever.

Generally, people trust their peers and the recommendations that they provide. So to cope with this battle for trust, savvy marketers are turning to influencer marketing to take advantage of these peer recommendations and build trust with their audiences.

Don't just take my word for it — look at the statistics.

Image by Walter Lim, available via CC BY 2.0

"Only 22% of brands are trusted." (Havas Media)

That's a frightening metric for any marketer. Without establishing trust between your brand and your audience, it's nearly impossible to market your product or service. So marketers are faced with the difficult question of how to create and maintain trust with their audience.

"61% of women said they won't engage with an influencer's sponsored content if it doesn't feel genuine." (Bloglovin)

Trust and authenticity are critical for engagement in any influencer campaign. Without trust, the content that you're hoping will build engagement won't feel genuine and won't resonate with your desired audience.

Low trust equals low engagement, and a pattern of this can erode an influencer's audience over time. While this report references women specifically, these principles are applicable across the influencer marketing sphere.

"43% of millennials rank authenticity over content when consuming news." (Forbes)

According to a survey of 1,300 millennials carried out by Forbes, young people prioritise trusting a company or news site before they will look at any content it produces. As Dan Schawbel of Forbes wrote, "Millennials connect best with people over logos."

If trust isn't established, millennials may not even interact with your content. An influencer can get a lot of attention, but the only attention that matters for your brand is authentic, genuine interaction that builds trust between you and the audience.

"60% of YouTube subscribers say they would follow advice on what to buy from their favourite YouTube creator over a traditional celebrity." (The YouTube Generation Study)

Celebrity spokespeople have long been considered a surefire way to build positive associations for your brand among your target audience. H&R Block wants to establish trust with their audience, so they recruit Jon Hamm to be their spokesman.

But savvy brands are turning to influencers on YouTube and other channels who have built audiences related to a shared set of interests. These placements are more authentic, and drive more brand-relevant recommendations than the generalized appeal of celebrity spots.

"83% of consumers trust recommendations from their peers over advertising." (Nielsen)

Consumers take recommendations from their peers much more favorably than the 'recommendations' they see in ads. They trust the opinions of their friends because they know they're both unbiased and providing recommendations that are personalized to the individual. Influencers fit this bill nicely.

The best influencers turn down deals that don't have a natural fit in their feed and approach branded deals without bias. Either they already love a product and are happy to endorse it, or they agree to test the product and give an honest review or endorsement.

If you find the right influencers whose personas fit your brand values, targeted to your area of interest, the recommendations they share are more personalized for their audiences.

"54% of consumers believe the smaller the community, the bigger the influence." (Technorati)

Although influencer marketing can help you reach a larger audience, ultimately, that audience doesn't matter if it's not the right audience. It is more valuable to show your brand to 30K likely buyers than it is to show it off to 200K totally uninterested viewers.

Finding influencers whose content and style perfectly match your brand, no matter their follower level, is a much smarter strategy than just getting as many eyes as possible. Influencers with smaller followings may have a more relevant, engaged and trusting audience because they haven't "blown up" yet. Check the comment sections on a Kardashian-branded post and you'll see what I mean.

To build trust with your audience, you don't need to reinvent the wheel. But you do need to foster trust between your brand and the influencer — trusting them to make content that will capture your brand values while also engaging their followers in the best way.

You can take advantage of existing marketing principles to build a playbook to engage your audience. Make use of peer recommendations from authentic influencers to drive engagement with your brand.

Brian Zuercher is CEO & Founder of SEEN, and a contributor to Search Engine Watch.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

Pinterest made a clear declaration of intent last week with the announcement that Randy Keller, Google's former head of image search, has joined the photo sharing site as Head of Search.

In 2016, Google rolled Panda into its core algorithm. What this means for webmasters is that a website can be hit by ... read more

Voice search is already a fast-rising trend in the search industry, and its latest developments indicate that it's starting to win ground in daily use.

Setting up online presence for your business can be overwhelming. So much to plan and so much to invest (in terms of both time and money).


Source: Six stats on the importance of trust in influencer marketing

Wednesday, February 22, 2017

What Makes #SEO Scary for #Business Owners?

What Makes SEO Scary for Business Owners? Business owners are often quite scared about SEO. They entertain several concerns including scam artists, as well as, misconceptions about measurement. SEO or search engine optimization is an integral part of digital marketing but many of you are still not ... read moreSEO basics: What's new in 2017 for small business owners SEO makes your website Google-friendly so people can find it, visit it, and enjoy their experience there. Simple enough, right? The problem is, Google changes its algorithm so often that it's tough for small business owners to keep up with the new rules. read more7 DIY SEO Tactics for Companies Not Ready to Hire a Consultant These tactics can also help you become a better SEO consultant if you already have a couple of clients. Onpage optimization is basically the process of changing your website in a such a way that makes it ... to the average business owner, but they ... read more

How to Make the SEO Sale: Overcoming Small-Business Hurdles You're in sales at a killer SEO agency. You know your services work and your clients are happy. But how do you gain the buy in of additional small-business owners ... content to begin to make a name for themselves. So to the owner of a small businesses ... read more7 Simple Tips to Make Your Blog Posts SEO Friendly 7 simple tips to make ... many online business owners and marketers miss out on great search traffic, is the fact that SEO and all the spiders, crawlers, 404's and other words that go with it simply sound confusing, complicated, and even scary. read moreWhat to Do When Your SEO Campaign Stalls Crafting a SEO campaign is a lot of hard work. Business owners invest countless hours into researching ... Have someone else review your content and give feedback so that you can make your materials as compelling as they need to be for folks to read ... read moreHiring SEO Copywriters for Small Business Writing Services SEO copywriters are the best web content creators for online marketing. Due to the expenses that are associated with other types of marketing, it makes a lot of sense for small business owners to hire SEO copywriters. Content is king! Therefore ... read more6 business types that reap the most reward from local SEO the highest of any business category. While a good content strategy is a major fuel for effective SEO in other industries, reviews take center stage in this line of work. They can make or break the local search rankings for a bar or restaurant. In these ... read more5 Components That Truly Define "Topical Authority" for Webmasters in 2017 All business owners ... of the changes Google makes to its algorithms, inbound links will continue to signal authority and relevance. Many website owners make the mistake of padding content with keywords to increase SEO. But content that isn't valuable ... read moreHow to Drive Customers to your Business Website Using SEO Ask a marketer or business owner what ... the primary SEO stuff and learning as you go there are some crucial tips that you might not know because you do not have much experience in the field. You can hire an expert Seo Company to help you make some ... read more

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Source: What Makes #SEO Scary for #Business Owners?

7 Local SEO Strategies To Give Your Business A Boost

local-seo-strategies

Some critics have been braying about the death of SEO for some time now but the industry is still around and going strong. Brands and agencies are expected to spend more than $79 billion by 2020 in search optimization and marketing. Local businesses, in particular, should consider how best to invest more in their local SEO initiatives for improved visibility and engagement.

Here are 7 local SEO strategies:

1. Reviews

User reviews can influence about more than 8 percent of how local search engines can rank a website. Businesses looking to gain more visibility should strive to generate customer reviews about their products and websites. These reviews can have a very real impact on local search rankings, not to mention function as persuasive indicators of just how good your offerings are to potential customers who are not familiar with your business.

Remember that on the web, social recommendations are a rare and valued currency. They are the very foundation of the social web and one of the most persuasive factors when deciding on a new product or service.

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The challenge is persuading customers to write reviews that are genuine, authentic, and organic. Customers often neglect to write reviews for positive experiences unless your service is so good that they can't help but rave about it.

To begin with, contact your regulars and ask them to write reviews and share their experiences online. A great way to do it is by directing them to your business' listing on Google (and if you don't have one, go create one and add all your details as soon as you finish reading this article). Then, when people search for related terms, your business listing could come up in a prominent panel in the search results.

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Another important review site is Yelp. Apple Maps uses Yelp reviews so ignoring Yelp means ignoring a pretty big potential audience.

2. NAP

NAP stands for Name, Address, and Phone number. Do you have this basic information on your website and in your business listings? It sounds obvious but you'd be amazed at how many businesses neglect to add this basic information. The reason why this is important is because your NAP data is taken into account by search engines when searching with local intent. Each time your NAP is cited in directories and websites will count towards your local SEO. If you haven't done so, be sure to add your business' details to your Google My Business listing.

Don't forget to add your data in easily crawlable HTML on your website too. Schema.org has markup syntax for local businesses that may be helpful. Don't be too fancy with your markup, keep it straightforward and readily accessible by Google's and other search engine crawlers. Don't embed your address and contact details in an image, text is better for SEO.

It is quite critical for your business to keep NAP data standard and consistent across all citations. Inconsistent NAP data can be problematic because when search engines and directories copy and index the data, the results could be inaccurate and inconsistent listing data. This hurts local search visibility.

3. Rich Answers

2016 saw the further rise of Rich Answers. Most people search using questions instead of keywords. With this in mind, Google now returns information that doesn't require users to click on search results to get the details.

Google a famous personality's nameand that person's details appear as a Knowledge Panel. Google questions like "how to" and you'd get a Featured Snippet among the search results. Search "where is" and you will get map locations and Google My Business listings. You can even Google your favorite baked goods and Google will give you a recipe to make it.

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Again, you can improve visibility of these information panels by updating your Google My Business listings.

4. Build Local Links

You will probably notice that there are local business listing sites in your region which you can publish listings for your business to. Even small towns and counties often have their own local directories so be sure to take advantage of these opportunities to share your business' details. As with your NAP data, make sure your listings are clear and consistent.

When you publish local listings on these directory sites, you build valuable local links that tend to help boost your regular SEO. Also try to have other local business sites link to yours. It also helps to be cited in local news sites and blogs. You can always reach out to these sites and have them write about your business and the products or services that you offer, which you could time with other campaigns such as sales or events.

The great thing about local exposure is that these sites similarly need local content so getting featured in their publications is usually easier than pitching content to publications that cover a wider geography.

5. Dense Content

Speaking of being mentioned in content, increased content density remains to be an essential component of content marketing. The problem with most content these days is that much of it tends to be fairly superficial. That doesn't give your prospective customers much useful information and certainly doesn't give search engines much to work with. The only way to be truly unique and stand out is through lengthy and in-depth content. This content need not be boring, focus on your unique story and proposition and take your readers through a journey that leads to conversions.

If you find that your audience prefers shorter content, focus on the main keywords and mentions that relate best to your service offering or product range. Have your writers be more creative and introduce those important words into shorter pieces without sounding robotic or monotonous. Also use terms that may have particular local significance to make your content that much more relevant to your readers.

6. Mobile Optimization

Mobile optimization has a big impact on all SEO efforts and should remain a critical part of your strategy. People are increasingly searching for local businesses and content using mobile phones so it's important to shift to a mobile-first thinking.

Google is aggressively pushing AMP, or accelerated mobile pages, which is a new page rendering standard that delivers fast page loads on mobile devices. Given how Google has made AMP integral to mobile search, it is worth your while implementing AMP for your site. Also be sure to check out Facebook's equivalent, Instant Articles, if you have a Facebook page.. Google has also indicated that page load speeds for mobile will be an important factor in your search rankings.

However, there are certain situations you may not need to implement AMP, especially if your site is already mobile-optimized and performing well in the first place.

7. Voice Search

More sophisticated machine learning technology has made brought advanced voice recognition to the devices in your pocket. Voice used to be a cause for disbelief and jokes but modern voice assistants have become quite helpful and even entertaining in recent months. Just consider how good Google's Search Assistant, Apple's Siri and even Microsoft's Cortana have become. Use of voice search is increasing, especially as a good hands-free alternative for in-vehicle use. It's interesting that 22 percent of voice queries are about local information.

Think beyond keywords when you optimize for voice search. Your content should be more conversational (this is important for content, generally). As is the case with Rich Answers, most voice queries are in the form of questions. Think of the 5 "Ws" and an "H" when writing your content. Of the "Ws", "Who" takes the top spot while "How", "When", and "Where" follow as top queries. As voice and machine learning combine to enhance virtual assistant technologies and voice interactions with devices, in general, think about how you can frame your content as requests and instructions to better match how users will talk to their devices and access information about your business.

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Source: 7 Local SEO Strategies To Give Your Business A Boost

Tuesday, February 21, 2017

The Best All in One #SEO Pack For #Blogspot #Bloggers 2017

The Best All in One SEO Pack For Blogspot Bloggers 2017 Are you know in WordPress self-hosted blog has some SEO plugin those are for helping the site's SERP like Yoast and All in One? Yes, WordPress have. But you know there is no plugin support for blogspot But, If you are using blogger aka blogspot the there ... read moreHow To Configure and Set Up Yoast WordPress SEO Plugin on Your Blog [Updated] With tons of options and features, this plugin provides an alternate to the users of famous All in One SEO Pack. This plugin has incorporated ... to help you make the most out of your blog's SEO. So these are best of the features that this plugin offers ... read more7 Simple Tips to Make Your Blog Posts SEO Friendly But, according to many experts out here today, even in 2017 many online business owners, marketers, and blogger are missing the mark with their blogging efforts, which by the way, is one of the best ... blog SEO today. From your title to subtitles, and all ... read more

Absolutely The Best Web Resources To Use in 2017 Today we want to share with you a great showcase that contains absolutely the best web resources to use in 2017 ... was built with SEO in mind. It's a great option that you should check. If you are looking to build a WordPress blog, DesignBombs wrote ... read moreBlog stats – do you need them and which do you need? If a PR or SEO ... blog, then it's helpful to know more. I've done quite a few tutorials, ebook and paid for courses on understanding and using Google Analytics., one of which provided me with some handy dashboards to use to save me creating my own ... read moreLocal SEO A-Z #4: Local and mobile SEO – the perfect match Local SEO is ... following blog will explore the role mobile-friendliness plays in both strategies. The most common way to search for a location-based search is to type the name of the service along with a city or area name as shown below. One of the ... read moreDigital marketing for restaurants: what are the SEO and digital PR opportunities available? This blog post will cover the essentials of SEO ... all of the information listed below, and much more, and present it to prospective diners in the Knowledge Graph: The use of schema is even more important for restaurant chains that have more than one ... read more10 Negatives of Blogging: Bad Things About Writing a Blog The potential bad things about writing a blog can affect anybody, particularly those thinking of going professional. There are also many good things about blogging, but it isn't all ... is SEO and blogging, cat training or how to make the best mud ... read moreOrganic traffic & link building for small businesses If you have multiple services, this approach could scale — at Bowler Hat, we provide SEO, PPC, social and content marketing, so we will want articles on all of these topics. If you provide one service ... Guest blog posts. Finding sites in your category ... read more17 Biggest Local SEO Struggles (With Solutions) This makes the job hardly doable at all if you try to do it manually. The hack: SEO tools can help you automate the tedious local rank checking. Rank Tracker's free version offers both Google Maps and local pack tracking; the best part is, each of these ... read more

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Source: The Best All in One #SEO Pack For #Blogspot #Bloggers 2017

How marketers can dive into growth marketing

Growth marketing enables marketers to explore how sales and customer success can still be part of their marketing strategy. Here's how a business can benefit from the latest tactics in growth marketing.

Growth marketing refers to an effective combination of marketing, sales and customer success and is an integrated approach to modern content marketing. It has the potential to increase the effectiveness of a marketing strategy with the use of the most relevant tactics for each case.

Hubspot recently hosted a webinar on how content marketers can use growth marketing, with Sujan Patel, co-founder of Mailshake & Web Profits, sharing his insights on the latest trends in content marketing.

Creating a growth marketing mindset

Growth marketing can help marketers solve the problems that arise from the emergence of new platforms. It is challenging to pick the right channels for your marketing strategy, especially when cross-channel marketing requires the right strategy to maintain a consistent message across all platforms.

Moreover, as competition increases, it becomes clear that you can't win in just one channel, but you need to explore a multifaceted approach.

A growth marketing mindset is all about:

Getting the new approach instilled into the organisation

Every department has different goals, but they can all contribute to a modern marketing strategy. Once marketers understand the problems of each department and how they are all connected, it's time to explore how marketing can help tackle these problems.

Having an understanding of your marketing funnel

It's critical to be aware of how people come through your funnel. What are the strengths and the weaknesses of your current marketing funnel? How can you improve it?

Setting up a framework

Sujan Patel suggests you examine the use of the bullseye framework as a way to organise your channels and decide the ones to focus on.

This splits the channels you're using into three rings:

  • The centre ring: The centre rings consists of your top three channels, the ones that have the highest potential of gaining traction for your business. These are the most effective channels and you should keep working on maintaining their ROI.
  • The middle ring: The middle ring is about the channels that have the potential to gain traction. These may be the channels that are winning ground, but you still haven't fully focused on their growth. This is a reminder that you should not ignore them.
  • The outer ring: The outer ring refers to the prospective opportunities, either from new and trending channels, or possible suggestions that you haven't included yet as part of your marketing strategy.
  • The bullseye framework allows you to set your priorities for your planning, with the test phase still being important. You don't need to spend too much time on long-term opportunities if you can't offer short-term results, and also, you can't leave out future opportunities by focusing only on what's currently working.

    Including brainstorming in the framework

    The stage of brainstorming is where you can use your creativity to explore how your ideas can fit in your actual framework.

    According to Sujan Patel, this is a two-stage process:

  • Ideation: this is the stage that all the team is involved to come up with new ideas
  • Implementation: this is the time to organize your ideas and see how they can be part of the ringers in your bullseye framework.
  • It's useful to add as many ideas as possible. However, it's equally important to know the problem they are going to solve. A spreadsheet can help the organisation of the ideas and how they can be part of your framework, while agility is also useful when trying to re-evaluate previous ideas.

    Takeaway tips

    Here are three tips to keep in mind as a takeaway from Sujan Patel on how to use growth marketing:

  • Use your email list. If you still don't have an email list, start building it. Upload the contacts on Facebook and use the list to create Lookalike Audiences. This way you can reach your contacts in a new platform to test click rates, try out retargeting options, find new leads and optimize the strategy accordingly.
  • Consider podcast advertising. Podcasts can help you advertise your business on a very specific target audience. After creating your customer persona, find similar demographics and reach them in the most relevant way.
  • Explore secondary SEO. SEO is not always a long-term goal, as your brand can still explore the idea of secondary SEO, or else the links in other sites that already rank well for particular keywords. Once your content gets mentioned in other sites, you're increasing your chances of ranking higher once you start building your on-page SEO.
  • Tereza Litsa is a Writer at Search Engine Watch.

    Want to stay on top of the latest search trends? Get top insights and news from our search experts.

    Related reading

    In digital marketing, we're always trying to keep up with the hottest new thing – advertising methods, ad types, targeting types, etc. – being pitched heavily within the industry in general.

    Every marketer and small business owner knows how much time and effort goes into a piece of content.

    A new year brings new metrics. Or maybe it's just a good reminder that you need to evaluate your existing KPIs.

    We've analyzed 8 of these campaigns from 2016 to find out which ones have what it takes to engage readers and meet their fundraising goals, and which ones unfortunately fall flat


    Source: How marketers can dive into growth marketing

    Monday, February 20, 2017

    Does Your #Website Pass the Mobile Test?

    Does Your Website Pass the Smell Test? So, when it comes right down to it at the end of the day, does your website pass the smell test? Website Must Continue to Grow In ... and press releases don't miss out on mobile marketing. Today's mobile marketing world is one where you really need ... read moreDid Your Site Pass the Google Mobile-Friendly Test? Have you checked your site on the official Google Mobile-Friendly Test to see how your site appears on mobile ... to laptops to giant screens. Google does agree that a responsive website is the way to go and is essential for Mobile SEO. read moreDoes Your PPC Campaign Pass the Mobile Test? Ads and landing page messaging should prioritize your customers' needs and situations above your company's revenue goals. 2. Do ... for mobile website visitors to get in touch with a sales rep. A continued process of research and A/B testing will ... read more

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    Source: Does Your #Website Pass the Mobile Test?