The Optimized Publisher: Images

The Optimized Publisher: Images Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW. Let me drop some statistics on you: the Google domain was registered in September 1997, and today, the most popular search engine in the world indexes ... read moreGoogle's Accelerated Mobile Pages for Faster Browsing of Publishers' Pages Coming Early 2016 (Photo : Getty Images) Google's mobile-friendly mantra gets yet another ... and has since been sending big traffic to publishers' pages that hued to Google's publisher specifications. Like Us on Facebook The program allows publishers and advertisers ... read more

HootSuite and SocialFlow Announce a Strategic Integration to Bring Optimized Publisher(TM) to HootSuite Enterprise Clients VANCOUVER, BRITISH COLUMBIA and NEW YORK, NEW YORK--(Marketwire -03/07/12)- Editors Note: There are images associated with this press ... joint clients quick and easy access to SocialFlow's Optimized Publisher capabilities from within the HootSuite ... read moreHow The Daily Optimized for the New iPad What's more high-res is text, images, navigation buttons and shadows, with many levels of gray. It makes for more of an intimate, organic experience across the board. FOLIO: There's been a lot of conversation so far about file size of optimized apps ... read moreDocker Extends Its Leadership in Safeguarding Containerized Applications Docker Content Trust not only verifies the publisher, but it also ensures the integrity ... detection provides the industry's first container-optimized capability for granular auditing of images, presenting the results to ISVs and sharing the final ... read moreYahoo Resurrects Its Publisher Network In Partnership With Bing And Media.net This time, the company is partnering with Search Alliance ally Bing ... images for the ads, the Media.net ad serving system can automatically display what it sees as relevant images (see below) in conjunction with the text. Both the advertiser and ... read moreResponsive vs. Adaptive Design: Which Is Best for Publishers? One of the easiest ways to understand how responsive and adaptive design differ is to consider it in terms of how the website is delivered to a device. Responsive design is client ... to display the re-sized images and optimized layout, whereas with ... read morePDF and XPS Options in Publisher, Word, and PowerPoint You can get to these via the Change (in Publisher ... under Pictures. This goes back to one of the automatic parts of what I mentioned earlier about changing picture resolution to manipulate file size. The defaults for each of the settings is optimized ... read moreThis clickbait headline generator will change your life NewsWhip has a new tool for publishers befuddled by the move from headlines optimized for search engines toward those ... teasing Ben Affleck at your parents' place?" Throw some pictures under them, fire up Chartbeat and watch your Christmas bonus ... read moreWeb Market Pros Helps Businesses Grow Their Internet Marketing Presence Increasing Sales and Revenue Logo - http://photos.prnewswire.com/prnh/20151117/288548LOGO To achieve ... in organic or unpaid search results for a number of different keywords. With a properly optimized website, like Web Market Pros can achieve, a business can receive free traffic ... read more

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Source: The Optimized Publisher: Images

12 Content Marketing Tools That Will Rapidly Improve Your Productivity

With content marketing now taking over the world, there is a huge amount of content being created on a daily basis. With brands determined to stand out from the crowd, creating fresh and regular, high quality content can be time-consuming, which means content marketers need to be as productive and efficient as possible.

Unique, shareable content is crucial for driving traffic, generating links, and increasing levels of engagement, but it can be easy to get bogged down by the daily crush of content requirements. By using the right tools, you can ensure your content creation process starts off on the right foot and delivers the results you need.

The list below has been divided into steps, depending on where you need a productivity boost in your content marketing process.

Editor Note: All links to tools are nofollow to ensure integrity. We didn't get paid or perked to include these tools, they were chosen by the author.

Research

Feedly

Feedly is a really simple news aggregator that allows you to collect a range of existing online content and categorize it depending on your requirements. You can use keywords to search for various content feeds and then organize them in whatever way works best for you. Feeffffffdly helps you stay up to date with a range of different topics, helping you keep an eye on your industry and come up with new, relevant content ideas.

Google Trends

There are lots of different ways to use Google when it comes to content research, including Google Alerts and general Google searches. Google Trends allows you to see real-time trending searches, topics, and stories, allowing you to filter by country and category, helping you narrow down the perfect content idea. By using a real-time tool, you can ensure your content is timely and relevant.

Buzzsumo

The great thing about Buzzsumo is that it lets you see what content is currently getting the most social shares in a range of different topics. All you need to do is type in a key phrase and Buzzsumo will give you a list of all the best performing content in that area. You can discover what content works best in a certain industry and make sure that the content you are producing will hit the social media nail on the head.

Idea Generation/Brainstorming

Stormboard

Teams often end up in brainstorms pulling ideas from the top of their head or sitting quietly as their colleagues reel off a list of quirky ideas that can take up much of the allocated meeting time. The great thing about Stormboard is it allows all brainstorm participants to pop their ideas in one place and read, comment on, and up-vote other people's. This cuts down on a lot of wasted time and makes sure everyone arrives at a brainstorm session with plenty to talk about.

ContentIdeator

This headline generating tool cannot only help you come up with the perfect attention grabbing title for your content but can also help you come up with suitable content ideas to start with. It's very easy to use – you simply enter a keyword into the search bar and press submit. When the results come through you will see an abundance of headline ideas that could be the perfect place to start your content creation.

Mindomo

Once you have had an idea, it's important to write it down and share it with others in your team. Mindomo allows you to map out your ideas, timelines, and project details using a range of colourful visuals. Choose from org charts, idea trees, and mind maps, and make sure you plan out every step needed for your content marketing project. The free plan gives you 3 different maps and is available on desktop and Android/iOS devices.

Writing

Word2CleanHTML

Many content writers create content using either Microsoft Word or Google Docs. The problem with these comes when you try to copy and paste your text into the back-end of a CMS like WordPress. The formatting can often go wrong and you may need to go back time and time again to remove additional code or spacing. Word2CleanHTML is a great tool for cleaning up your text – simply copy and paste it in, and the tool will provide you will clean code that will translate properly  into the CMS.

Grammarly

Text is a huge part of content creation, so it is it important to make sure your writing is top-notch from the start. Grammarly, as the name suggests, helps you learn how to write better by pointing out any spelling and grammar mistakes in written text. The Microsoft plugin is fantastic for checking Word documents and emails on Outlook, and you can also use the Chrome extension for any online content. The only downside is that you need to pay for a premium account to see any advanced mistakes, but the free version is still great for keeping an eye on the basics.

Readability

If you are creating content to be read or viewed by others, it is important that they find it easy to share, otherwise they are unlikely to share it or link to it. Readability is the basis of a strong content strategy, so it's important your writing is up to scratch. The Readability Test Tool uses established formulas including the Flesch Kincaid Reading Ease, the Gunning Fog Score, and the Automated Readability Index to determine a range of different statistics about your content.

Visual Content

Piktochart

Digital marketing, and content in particular, is becoming more focused on visuals than ever before. This means content marketers need the tools to help them create their own visuals without having to turn to a designer each time. Piktochart is a very user-friendly tool that allows you to create simple infographics, reports and presentations with the assistance of a range of pre-set color themes, icons, and symbols. You can also upload your own graphics to really personalize your visuals.

ThingLink

Interactive images look great, but can often require a lot of work. ThingLink helps you to bring your images to life in a quick and easy way. All you need to do is upload an image and add little icons that appear once the user's mouse hovers over them. These icons can then be clicked and will allow the user to follow a link, watch a video, read a box of text or see another image. ThingLink offers a quick and efficient way to create fun and engaging content, without the hassle of coding an image from scratch.

Canva

As mentioned above, images are now an integral part of content creation, so any tools that can help with the production of them will come in useful.  Canva is an online image creation tool that provides non-designers with a streamlined platform on which they can create simple yet eye-catching visuals. With lots of different templates to choose from, all you need to do is change the text, font, colors and icons, and make the picture your own.

Conclusion

There really are so many tools out there that can boost your productivity in the world of content marketing, it's just finding out what works for you and your team to make your processes as efficient as possible. From conducting research to collating your content and producing it, there are so many different steps that make up a successful content marketing strategy. Once you have your content plan in place, these tools will significantly help to improve your output and maximize your success. Are there any other tools you would recommend?

Image Credits

Featured Image: Anna Shagoika/Shutterstock.comAll screenshots by Anna Francis. Taken November 2015.

Source: 12 Content Marketing Tools That Will Rapidly Improve Your Productivity

SOCIAL MEDIA & MARKETING: Keywords can attract more visitors

There are many aspects to website design and particularly to Search Engine Optimisation (SEO). SEO itself is the process of getting traffic from the 'free', 'organic', 'editorial' or 'natural' search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.

Keywords and keyword phrases are an essential aspect of website success. They boost search engines, enhance navigation, attract eyeballs and motivate conversions. Keyword research and development is important to your success. You need to choose keywords wisely and research them carefully. You then need to position them strategically throughout your copy and website images. Also don't forget to use them in your social media tweets and posts.

There are two different types of keywords: broad keywords and long-tail keywords. Broad keywords are short words or phrases that, while they may apply to your own industry and company, they might also apply to every company in your industry or even to those in other industries, for example 'marketing'. Long-tail keywords are usually longer words or phrases that are more specific to your company or industry, eg, 'social media marketing Bury St Edmunds'.

This example illustrates why you should definitely start by targeting long-tail keywords, because these are easier to rank for and they also bring in the most relevant and qualified traffic.

Keyword research can be a complex area, however, there are some great tools available for you to use to research and develop your keywords and keyword phrases, such as Google AdWords: Keyword Planner – many have free options. Alternatively, you can use an agency to help you if you're unsure of what you need to do or don't have time to do this yourself. It is one of the services I offer through Morr Marketing.

Your audience and prospects are looking for your information. You need to determine what keywords they're using to look for you. Ideally, you want keywords that are in high demand, which makes them interesting keywords to go for, but they also need to be low supply, which means there is less competition for the keyword so that it is easier to rank well in the search engines. Once you've uncovered the low supply, high demand keywords, you can position them strategically in your content and on your website.

Finding low supply, high demand keywords is just the beginning. You also want to know what keywords your competition is using to target prospects as you can then use this information to further develop your keyword strategy.

As a starting point, here are just a few options to consider to research keywords and keyword phrases:

-- Test and track activity on your website

-- Use keyword research tools

-- Research what your competition is using

-- Ask your audience, customers and/or website visitors

-- Follow your intuition

-- Look at trends

-- Pay attention to popular terms on social networking sites.

Having worked out your keyword strategy, you then need to implement the keywords on your website. You should have a different either broad or long-tailed keyword for each individual page on your website. This will help search engines, visitors and potential customers understand the purpose of your page. When reading the content of the page, a visitor will often scan for the keywords they searched for.

A word of warning, don't use a keyword too many times on a page as this is classified as 'keyword stuffing' and the search engines will penalise you and mark your website down. Here are some places to consider positioning your keywords on each web page:

-- Above your logo

-- In your URL

-- In your subheadings

-- In your headlines

-- Within your content

-- In anchor text

-- In your image/alt tags

Once you have completed your keyword research, it's important to create a plan and a system to keep it organised. You should also review your plan on a regular basis and update it as keywords change and customers evolve.

Keyword development isn't a 'set it and forget it' tactic. You'll want to continue researching and planning on a regular basis. For example, on a quarterly basis, review your existing keywords by reviewing your analytics and looking for new and trending keywords. Make keywords an important part of your traffic generation strategy and create a plan to research and develop them on a consistent basis.

Implement a keyword development strategy, you're on your way to a website that will attract the target audience your business wants.

BREAKING NEWS

Facebook Mobile App Opens to Google Search: Facebook is "allowing Google to crawl and index its mobile app," which means mobile search results from Google "will display some content from Facebook's app, including public profile information." The results "appear as 'deep links' that will take users to the relevant part of the Facebook app."

Facebook Introduces New Tools for Nonprofits: Facebook is "testing fundraisers — a new tool — and improving [the] Donate button, to allow people to donate to charities without leaving Facebook."

Google Rolls Out a New Google+: Google introduced "a fully redesigned Google+ that puts Communities and Collections front and center."

Instagram Limits Access From Third-Party Apps: Instagram announced "several platform changes to improve people's control over their content and set up a more sustainable environment built around authentic experiences on the platform".

Pinterest Introduces Visual Search Tool: Pinterest's new visual search tool "lets you find all those things you don't have the words to describe."

Source: SOCIAL MEDIA & MARKETING: Keywords can attract more visitors

Tips to win at digital #Marketing - Paid search and #SEO

Tips to win at digital marketing - Paid search and SEO Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your business' marketing mix to increase product sales and/or brand awareness. SEM consists of search engine optimisation ... read moreHireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help After working with a number of clients who had been burned by illicit consultants, John Doherty was inspired to create an agency that would help companies find reputable search marketing ... SEO or marketing packages where you paid $XXX per month for ... read more

10 Strategies From For-Profit Companies That Pay Off For Non-Profit Marketing The following is an example of this in practice from a recent post of mine on my company's website discussing 'How companies win when SEO ... on some of the top tips I've experienced over a number of years in digital marketing, working with both ... read moreHeBS Digital shares SEM campaign checklist We recommend budgeting at least 7% - 9% of the digital marketing budget to SEM / Paid Search and Google Products. Learn more in our article, "Hotelier's Action Plan to Win Back Market Share ... Align SEM campaigns with SEO and website content. read more2016 Checklist to Maximize Revenues from Your SEM Campaigns. We recommend budgeting at least 7% - 9% of the digital marketing budget to SEM / Paid Search and Google Products. Learn more in our article, "Hotelier's Action Plan to Win Back Market Share ... Align SEM campaigns with SEO and website content. read more2016 Checklist to Maximize Revenues from Your SEM Campaigns - By Carmine Fischetti & Sara O'Brien We recommend budgeting at least 7% - 9% of the digital marketing budget to SEM / Paid Search and Google Products. Learn more in our article, "Hotelier's Action Plan to Win Back Market Share ... Align SEM campaigns with SEO and website content. read moreHow To Win At SEO & Content Marketing In 2015 Bad search ... no quick win. Google wants to provide the best user experience possible, and you can't get that by cheating. SEO Is No Longer A Department (Neither Is Link-Building) If SEO is not already an integrated part of your overall marketing ... read more7 Entrepreneurs Tell Us 7 People They're Thankful For You can follow Katy's tips and tricks to a more manageable life ... SoMe Connect is a full-service digital marketing agency offering content marketing, SEO, paid search and social media on behalf of its clients. Who I'm thankful for: My wife. read more26 Tips for Saving Time on Social Media Step back, look at your marketing plan, and pick two or three ways that social ... Optimize Your Site for Social Media with a Plugin Use the Yoast SEO plugin if your blog or website is built on WordPress.org software, to optimize your site for Twitter ... read moreSEO and SEM Predictions and Tips for 2015 Ask any digital marketing expert ... Here are some other predictions and tips for the New Year, from a set of search engine optimization (SEO) and search engine marketing (SEM) experts. Marketers spent 49 percent of their paid search dollars on mobile ... read more

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Source: Tips to win at digital #Marketing - Paid search and #SEO

Top digital marketing methods for internet businesses

do or what kind of business you have, the internet will be the heart and soul of your marketing strategy. There has been a rise in businesses that work solely in the online sphere whereas lots of brick and mortar organizations have also made an entry in the online world to remain relevant. Each and every one of these enterprises sell their products and services to people all over the world via their websites. However, in order to reach their audience, they have to market and promote, just like traditional businesses.

Anyone who has a business online is aware of the practice of search engine optimization. This is an online marketing technique aimed at driving traffic to the website by appearing higher in search engine rankings. Nonetheless, this isn't the only marketing tactic that can be deemed effective for promotion. There are various others, just as powerful and just as handy. Read on to know what they are.

Social Networking: Facebook. That's the first thing that comes to your mind when you think of social networks. But, that's not the only one. Today, people use numerous social media platforms like Snapchat, Instagram, Twitter, LinkedIn and Pinterest amongst others. Some may consider these networks a nuisance, but for a business, they are a minefield of opportunity. You can reach your target demographics, promote your services for free or for a low cost, build a rapport with your clientele and direct traffic from social networks to your website.

Blogging: When the blog wave hit, a massive number of publishers could share their content online. Regardless, blogs aren't just a way for publishers to share their articles and other content. They are also created for the purpose of providing the public with a wealth of information about a particular topic, company or product. Businesses can take advantage of blogs for promoting their main website and thus boosting incoming traffic.

Press Release Distribution: Online press releases are an innovative way of releasing news over the web. You can create a buzz about your product or business through a press release distribution service, such as PRWeb, www.prunderground.com, etc. Your press release can also be placed on major news sites worldwide such as Yahoo! News, Forbes or Google News. The best part is that they aren't just taken up by online publications, but your press releases may also be taken up by print publications if they are truly exceptional and they can provide you a whole lot of exposure.

Pay-Per-Click Advertising: When you want to find something on the internet, a search engine is your best friend. Most websites displayed in search engine results have to make a lot of effort to achieve and then maintain their position. Pay-Per-Click advertising basically offers you a shortcut as you can place your website's ad in the search engine results and pay when a customer clicks on the ad to reach your website.

These are some excellent online marketing methods that can give you the desired results with very little cost.

Source: Top digital marketing methods for internet businesses

#SEO #News Roundup: #Google Trials App-Only Content on Mobile Search

SEO News Roundup: Google Trials App-Only Content on Mobile Search Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android platform, the beta will index app-only content so that it is visible on mobile when relevant to the search query ... read moreSix of the most interesting SEM stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products, a single concession to Bing and many instances of mobile phone screenshots that you can ... read more

Street Fight Daily: Google Delivers Same-Day, Local Search on Mobile A roundup of today's big stories in hyperlocal content, commerce, and technology. Google Shopping Express Test ... Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses (Search Engine Land) Mobile Internet usage is growing hugely ... read moreTechnology Stock Roundup: TWTR-GOOGL Deal, YHOO Rollercoaster - Analyst Blog Since most news and media events break ... two led Twitter to end the agreement and Google had to close down its Real Time Search Engine service that was based on input from Twitter. The integration is live on mobile at the moment but will also be ... read moreRoundup: Hulu eyes world domination, Schmidt busts antitrust talk, Nokia plots app store and more Hulu closer to going global — The online video site backed by NBC Universal and Fox has signed a bevy of content ... has more. Google Founders' letter casts wary eye on Wolfram | Alpha — Widely circulated today, the search engine's annual letter ... read moreChina's Porn Trick Authorities even recruited college students and mothers to help in the roundup. The officials managed ... the foreign interloper Google, accusing the search engine of allowing too much porn to show up in results. By picking on a suspect foreign company ... read moreWhat's New in Digital Scholarship: Tracking SOPA, when filter bubbles aren't bubbles, and the uses of incivility How filter-y are search engine filter bubbles, really ... "Newspaper paywalls — the hype and the reality: A study of how paid news content impacts on media corporation revenues": Study from Auckland University of Technology, New Zealand, published ... read moreHow to create a mobile website for your business Features include click-to-call, SEO ... Google maps integration. mobiSiteGalore has a huge selection of available features that you can draw on to create some very sophisticated mobile websites. Features include widgets to do site search, add Google News ... read moreHotel Mobile Marketing & Distribution Do's and Don'ts The Google ... prefer a mobile app only in the following three categories: social networking, music and games. For everything else they prefer to browse (i.e. search for mobile websites). In every other category that pertains to travel research, planning ... read moreHotelTonight expands and official launch for Crashpads, GetYourGuide uses British monarch, Gmail goes visual, and more Today Google announced a trial of a visual ... will be able to search for accommodation from providers such as InterHome and TUI. Roomlr is using a tool provided by NextPax known as the PaxGenerator to power the new search engine. The site claims to ... read more

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Source: #SEO #News Roundup: #Google Trials App-Only Content on Mobile Search

2015 UK Search Awards Winners Announced at Fifth Annual Ceremony in London

A prestigious night in search marketing concluded last night with a first class ceremony at the UK Search Awards.

I feel comfortable saying that, because I was there. After having been to both the US and European Search Awards, there is no doubt that the UK awards are in a class of their own.

The fifth annual ceremony drew over 700 attendees to see awards being handed out in 28 categories.

The elegant presentation was befitting of celebrating a year's worth of accomplishments in search. Not to mention that they excelled in one of the most aggressively competitive industries — the UK.

Notable winners included:

Verve Search, taking home the award for best small agency

Stickyeyes, taking home the award for best large agency

Mike Liston, taking home the award for young search professional of the year

Matt Roberts from Linkdex, taking home the award for UK search personality of the year

No expense was spared on celebrating the evening — from the lounge to the ballroom — first class all the way.

Having the opportunity to sit at the judges' table, I picked their brains on what goes in to deciding a winner. Having well-defined objectives, and meeting those objectives, is key to taking home one of these prestigious awards.

With that being said, please see below for a full list of winner's from the 2015 UK Search Awards:

Best Use of Search – Periscopix

Best Use of Search in Finance – Money Supermarket

Best Use of Search in Travel and Leisure – Verve Search

Best use of Search in Gaming – Blueclaw

Best use of Search in the Third Sector – Blueglass

Best Local Campaign – BrainLabs

Best Low Budget Campaign – Found and Randstad Finance and Professionals

Best Use of PR in a Search Campaign – Verve Search

Best Use of Social Media in a Search Campaign – NetBoosterUk

Best Integrated Campaign – Money Supermarket

Best SEO Campaign – Greenlight

Best Use of Content Marketing – LattitudeUK

Most Innovative Campaign – Starcom Media

Best PPC Management Software – Doubleclick Search

Best SEO Software – Searchmetrics

Best In-House Team – Money Supermarket

Best Small PPC Agency – The Media Image

Best Small SEO Agency – Verve Search

Best Large SEO Agency – Stickyeyes

Best Small Integrated Search Agency – Media Vision

Best Large Integrated Search Agency – MediaComUK

Young Search Professional of the Year – Mike Liston

UK Search Personality of the Year – Matt Roberts from Linkdex

Source: 2015 UK Search Awards Winners Announced at Fifth Annual Ceremony in London

Some tips to improve the discoverability of your #Business on internet

Some tips to improve the discoverability of your business on internet Now that you have an internet business up and running, it is time to work on the most important thing – internet marketing. It is your internet marketing strategy that is going to make you win or lose against your competitors. There might be thousands of ... read more6 ways to maximize installs during the holiday user acquisition rush Here are six tips ... to map out your competitor's planned bursts when planning your own. Although this information is not entirely accessible, observing other channels such as TV and web can give you some insight. For instance, a sudden increase in ... read more

How to Maximize Your Reach Using Google's Knowledge Graph One of the most significant updates, the Knowledge Graph, has made discoverability even easier ... which can help alleviate some of those concerns. Depending on the search performed, your brand stands a good chance of grabbing the extra detail contained ... read moreiOS app success is a "lottery": 60% (or more) of developers don't break even "Right now your ... business. Much like music or book sales, there are a few huge winners, a bigger handful of minor successes, and a whole lot of failures." The App Store offers developers a lot of opportunity—for both success and failure. App Promo ... read moreGoogle has some tips for how to get the best out of your Black Friday shopping The only thing more exciting than becoming comatose after an absurdly large turkey meal on Thanksgiving is rallying at 4 a.m. Friday to stand in line outside your ... the Internet giant has ever shared seasonal location data, and provides some pretty ... read morefishbat Gives 4 Tips To Help Yacht Transport Companies Increase Brand Awareness Through Social Media As a full-service Internet ... your website, and giving you some insight on how your brand is currently viewed by your target market. The boat transport industry can especially benefit from the utilization of social media by utilizing the following tips ... read morePeer To Peer: E-commerce key to keeping business competitive Here are some tips to put you on the path to success. •Find your value ... commerce and Internet marketing strategy can prevent a small retailer from falling behind its competitors as the retail landscape continues to change rapidly. Business owners ... read moreSmart Marketing: Using SEO to Build Your Brand and Attract Customers to Your Store Long gone are the days when the only step business owners needed to take was to set up a brick-and-mortar store and buy ads in the local business directory. The internet is more ... Here are some tips for building your online brand. Create a Digital ... read more12 Fraud Awareness Tips to Protect Your Clients Online Sadly, when it comes to dark corners of the Internet, they aren't all ... and won't cost you anything. Here are some tips to help you make safer online shopping choices: 1. The best way to get your attention is with a "stunning" price As is usually ... read moreTips For Your First Full-Time Job Interview You've probably always heard that you need to keep your resume plain and simple – black and white, Times New Roman, not too much formatting. Basically, keep it as boring as humanly possible. This is certainly true for some jobs, such as computer ... read more

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Source: Some tips to improve the discoverability of your #Business on internet

Tips to win at digital marketing - Paid search and SEO

Digital marketing's search engine marketing (SEM) can be summed up as a means to harness Google search for your business, as part of your businesses marketing mix to increase product sales and/or brand awareness.

SEM consists of search engine optimisation (SEO) and paid search (Google's AdWords) ads. Often businesses either invest in SEO or paid search ads but not both, or most likely not adequately investing in both. However, businesses should invest in SEM as a whole for various reasons.Paid Search can break through clutter via innovation Dunkin Donut's executed paid search in an innovative and powerful way. Be inspired by watching this video.SEO can piggyback off the latest tech to cut through clutter McDonald's harnessed "OK Google" voice search through SEO. This video explains it all.Keyword research Organic search and paid search keyword conversion data should be shared freely amongst both the SEO and paid search teams. For example, a well-executed paid search campaign will reveal insightful keyword-related data. This is the case because, for example, such a paid search campaign will show which keywords are resulting in the highest conversions, which, in turn, can then be focused on by the SEO team. In this way, SEO and paid search ROI can be maximised through focusing on the keywords that matter.Alignment makes SEM cost-effective This is quite obvious in highly competitive search categories, such as the financial industry. This is the case because paid search ads that target highly competitive keywords can be exorbitant. These expensive keywords would usually be popular non-brand-related search queries, keyword 'z' for argument's sake. Keyword 'z' costs many hundreds of rands per click, resulting in a massive monthly bill. Naturally, this source of business leads would also dry up as soon as you stopped paying for your ads, while SEO is ongoing ad not as 'payment sensitive.'

With SEO (assuming your website ranks #1 for keyword 'z') you will get a large amount of website traffic via keyword 'z', but you will only have to pay for SEO. What can end up happening is that paid search cost per conversions for keyword 'z' are much higher than SEO's cost per conversion for keyword 'z'. So, in this case, the paid search campaign was focused on brand-related keywords (less demand for them so they are affordable to target), where competitors' ads could potentially detract from the company's brand-related organic search listings.

These keywords perform better in terms paid search cost per conversion, while SEO focuses on the expensive keywords (in terms of paid search). Both SEO and paid search serve their purpose in a cost effective way.

'Owning' more of Google search However, when budgets allow for it, paid search and SEO should always work in unison. When a company's website ranks #1 in organic search, and #1 as an AdWords ad (for the same search query), there is often a boost in the number of people clicking through to your website via both the respective ad and organic search website listings. This is due to your company 'owning' more SERP 'real estate', i.e. the bigger the surface area in Google search that your company occupies the more attention your website will receive, like a massive billboard versus a small one. Mediative's independent research showed that the top performing ad gets roughly 10% of clicks for any given search query, while the #1 ranking organic search listing gets about 30% of clicks.

So your brand will 'own' approximately 40% of the search result page's clicks. One website I worked on showed an overall increase in click-through rate of over 35%, when its ad ranked first together with its number 1 ranking organic searc h listing. The reverse is true as well - your website could lose out on traffic if you don't have an ad above your number one ranking organic search listing. A competitor may syphon off clicks by ranking first as an ad, even if your website ranks first organically.

Ads can indirectly increase organic search traffic via the principle of attribution I have also observed paid search behave as a stimulus for organic search traffic. In other words, paid search ads can indirectly encourage people to click on organic search listings because of an increase in relevant brand awareness. I observed ads, which focused on keyword 'x', result in a monthly increase of over 100% in organic search-derived visits via keyword 'x' over the same period.Targeting the purchase funnel via organic search and paid search ads According to leading, independent research by Razorfish, "our research showed at least half (53%) of conversions and revenue happening through paid search are preceded by organic search visits within the previous seven days." So, in this case organic search acted as an awareness tool, while paid search 'closed the deal' at the end of the purchase funnel.

That being said, the reverse is also true - by targeting specific keywords along the purchase funnel, organic search can be used to engage effectively with consumers at any stage of the purchase funnel. Regarding the pre-purchase and awareness part of the purchase funnel, broad, category-based keywords (and related words) would be the focus. The decision-making part of the purchase funnel would focus on product-specific keywords. I've observed a blue chip, financial services company's website receive over 80% of their leads via organic search (with an amazing overall conversion rate of 20%). This also led to the highest number of l ong-term clients too, eclipsing all other sources of website traffic (including paid search). This company's paid search campaign was limited.

So, depending on your budget and other variables like time, an ideal mix of organic search and paid search ads can be harnessed to achieve excellent business results.

Quality score Another factor to consider is Google's Quality Score, which is an important element to consider when it comes to paid search. A Quality Score is a metric that is scored out of ten, which Google allocates to your prospective ad. A high Quality Score points out that your landing page (website page that your ad directs people to) is relevant to your paid search ad. Relevance refers to the contents of a landing page, which is where the strength of SEO lies.

I've seen high Quality Scores result in a lower cost per click (a cost metric relating to a company paying for each time a person clicks on its AdWords ad) and lower cost per conversion (the cost metric associated with receiving a specific business lead via the ad). Well-executed SEO on a landing page will result in a high Quality Score. Basically, the search phrases (what people Google search) you target with your ads should match the website's SEO-focused keywords. For example: A paid search campaign that targets keyword 'x' shoul d be driven to a landing page which has been optimised for keyword 'x' too.

What should your digital agency do? All of your brand's SEM efforts should be aligned by briefing the SEO and PPC teams at the same time regarding future marketing campaigns. The SEO team can create optimised landing pages and / or optimise existing pages to improve paid search campaign performance (indirectly via attribution and as direct landing pages). The SEO team should share SEO-related data (keywords with best CTRs and impressions etc.) with the paid search team and vice versa. Ensure paid search keywords are driven to optimised destination URLs (landing pages).Googling things is more popular than ever The future of SEM is bright. The consumer-related popularity of Google search within each of our client's industries is growing substantially by the day, across: mobile, tablet and tablet Google searches (in that order of significance).

There is therefore a solid business case to not only invest in SEM, as part of your company's marketing mix but also to ensure that you get it right.

Posted on 26 Nov 2015 13:26

Source: Tips to win at digital marketing - Paid search and SEO

Top Four Tips to Improve Your Mobile #SEO Performance

Top Four Tips to Improve Your Mobile SEO Performance Ana, currently Senior SEO Executive at Ecselis, is responsible for developing integrated SEO campaigns for a range of high-profile brands within the automotive, finance and telecoms sectors. Ana has over 3 years of experience in delivering long term ... read more10 SEO Tips to Pump Up Your Sales Pipeline 4. Keep yourself current with Google algorithm updates. Since Google's search algorithm is constantly changing, it is important to continually update website content and adapt to the evolving playing field. 5. Make your website mobile-friendly. read more

Page Load and Page Crawl Speed Shave your body hair. Wear form-fitting suits and caps. Improve your balance and form. No, these are not the latest fashion trends (unless you are a swimmer). These are tips ... on which SEO guru you listen to, page speed could be one of the top-five ... read moreGUEST COMMENT Ten key marketing tips to increase Christmas sales Here are our top tips for making sure your marketing campaign ... tactic in their advertising are Argos and Amazon. 2. Put your first-party data to work Leverage your CRM list, mobile data, email segments, offline data and more to maximise your best ... read more3 Tips for Supercharging Your Holiday eCommerce Now Your online sales are only as strong as your eCommerce platform. With everyone searching for the same product, poor site performance ... be mobile-friendly. With 75 percent of a mobile user's time spent in four primary apps (Facebook is the top performer ... read more16-Step Blueprint to Master Your Digital Marketing in 2016 If you think you can handle this, get ready for some awesome publicity, which will also be beneficial for your SEO ... on mobile? For instance, including your phone number at the very top of your mobile site is crucial for B2B businesses to increase ... read more4 Ways You Can Use Google's Search Analytics Report Here are four tips ... suit your target audience in a more efficient way. Some of the criteria you can use to filter your website's data include the following: 2) Improve the mobile version of your site. With mobilegeddon still very fresh in SEO ... read moreThe impact of mobile on digital marketing in 2015 Back in 2014, businesses began to realise that a mobile website was necessary to help improve usability for their growing ... which sites on a results page are mobile-friendly. 5 Top Tips to make your site mobile-friendly If you're still reading, we ... read more4 ways to grab Millennial attention this winter You're prepared for a major increase ... are four tips to help your business catch your target customers' attention, hold it long enough to make a sale, and build a lasting relationship between the customer and your brand. Mobile is now the top platform ... read more9 things to help your YouTube video go viral Being found takes a special talent — this is where the art of optimizing your content for the search engine comes in. It takes time to stand out but this can be made easier with tips and ... saw a 4 percent increase in views. Beyond SEO purposes, closed ... read more

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Expedia’s Trivago Follows Booking.com Into the Business Side of the Hotel Industry

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, booking sites in transformation such as Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels. It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

— Dennis Schaal

A new Trivago program, which it calls Trivago Direct Connect, highlights the ongoing transformation of online travel agencies and metasearch sites.

While price-comparison platforms such as TripAdvisor and Google are busy turning themselves into hotel (TripAdvisor) or hotel and flight (Google) booking sites, online travel agencies such as Booking.com and now Expedia, through its Trivago unit, are getting into the business-to-business side of the hotel industry by offering hotels booking engines and website help, as well as search engine marketing tools.

TripAdvisor, too, has created a dashboard for hotel partners, offering analytics about the performance of their marketing campaigns.

Trivago, a unit of Expedia Inc., is offering hotels customizable booking engines to improve website conversion and direct sales, as well as analytics and input from Trivago experts to improve their cost-per click campaigns on Trivago.

Touting itself as the largest hotel metasearch site in the world, Trivago operates somewhat independently of parent company Expedia Inc. Nevertheless, it's easy to imagine other Expedia brands offering similar services to hotels if the Trivago direct-connect campaign, with its B2B services for independent hotels, works out well. Another aim of the campaign is to broaden Trivago's hotel coverage by signing up more independent hotels to offer their rates on Trivago.

Trivago-Expedia's entry into business services for hotels is self-serving in some respects because enhanced hotel-booking engines and better hotel websites help Trivago improve conversion when it refers leads to hotel websites. Trivago is also taking steps — somewhat different from TripAdvisor, Google, Kayak, and Hipmunk — to ease bookings on hotel and online travel agency websites instead of processing bookings on Trivago.

The Trivago moves into business services for independent hotels follows Booking.com's decision earlier this year to launch BookingSuite, a set of services to create websites and booking engines for hotels, and to offer them marketing analytics.

"The way it's basically working is our account managers will introduce the concept of websites and other technical solutions to partners and then ask them would you like to hear more," Priceline Group CEO Darren Huston said November 3, describing BookingSuite during the company's third quarter earnings call. "And then we have a secondary team that will then speak with the partner about the offerings that we have. We started out with websites. We've now bought a company called PriceMatch out of France, so we're developing business intelligence tools."

"The ultimate goal of BookingSuite is to have a whole suite of products that meets the needs of accommodation partners in the cloud, and that's what we are building towards," Huston said.

The aim of Trivago's new programs is to extend its foothold with independent hotels.

"The booking engine comes at no additional cost to the hotelier," says Trivago managing director Johannes Thomas, who leads hotel relations. "We are providing a booking funnel that is optimized for conversion continuously. The booking engine is the most essential part to make a marketing campaign perform well and enables hoteliers to compete against OTAs."

The marketing component of the new services for hotels enables "hoteliers to run direct marketing campaigns on their own," Thomas says. "We have been focusing on making it very simple for hoteliers to drive guests to their own website."

While the big chains have tech and marketing people to optimize websites and their cost-per click campaigns, these transformational programs of Booking.com, Trivago and TripAdvisor are squarely directed at making themselves more essential to smaller, independent hotels that don't have the resources of the larger chains.

It is another sign of the changing role of metasearch sites and online travel agencies in the mobile era.

Source: Expedia's Trivago Follows Booking.com Into the Business Side of the Hotel Industry

How to Identify the Best #SEO Strategy for Your Company

How to Identify the Best SEO Strategy for Your Company Search Engine Optimization (SEO) is one of those things a lot of people talk about -- it's something that not only can increase your traffic and your website rank in keywords, but eventually will lead to more sales. And who doesn't want more sales? read more10 Strategies From For-Profit Companies That Pay Off For Non-Profit Marketing There will also be wider marketing trends applicable to most, if not all, business types. 6. Testimonials Tell Stories and Support Herd Mentality One of the best ... support your strategies in profit-making and not-for-profit situations. Identify your ... read more

How to Blend Content Marketing and SEO to Better Reach Your Customers People have been using search engines to find good content ... don't be the SEO chasing the algorithm. Serve your audience first. The search algorithms will eventually catch up. The best information on how to run a small business comes from those who ... read moreHow to Save on Personal Care Products hold on to the coupons until you find a great deal. Tip: If you are printing coupons at home, be sure to hit "back" on your browser and you should be able to print most coupons twice. (You will want to check on each company's rules and regulations to ... read moreHow to monitor your dental social media campaign Consistent tracking of your social media marketing results will enable you to identify the most effective social channels. You will also be able to analyze what kind of content fetches the best engagement ... company that focuses on SEO, social media ... read moreHireGun.co Does The Vetting For Companies In Need Of Digital Marketing & SEO Help After working with a number of clients who had been burned by illicit consultants, John Doherty was inspired to create an agency that would help companies find reputable search marketing and SEO professionals. "One day, I got extremely frustrated with bo ... read moreTo Be a Better Business Leader, Travel Returning home, you'll find yourself armed with new ideas and a fresh perspective on your own business strategies and processes that will reinvigorate you—at least until your next trip. In this special " Business Well Travelled" series, Cathay ... read moreHow to Jenga your way to an analytical enterprise An enterprisewide culture change towards a more data-driven, evidence-driven attitude, decisions and actions cannot be achieved simply through top ... strategy is the availability of pre-built, out of the box analytics designed to deliver key business ... read moreHow to Choose the Right SEO Tactics for Your Small Business When it comes to SEO, many business owners are overwhelmed ... will be the most efficient and effective for your business, and consider how best to use your resources to execute a content marketing strategy. This could be as simple as periodically ... read moreHow to say no at a holiday party But do find ... strategies for your escape plan: Have a reason. Prepare an excuse, perhaps a sentence, so you're ready to ward off follow-up questions. But think it through. "Have a few go-to lines," said Amanda Foti, a dietitian with weight-management ... read more

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Google has publicly disclosed its search engine’s guidelines. Here’s what you need to know.

If you work in the tech scene, and have not been living under a rock for the past week, you cannot have escaped the news last week that Google took the unprecedented step of publicly disclosing its Google Quality Rater's Guidelines & Handbook.

At 160 pages, you wouldn't be far wrong in thinking that it could put a can of RedBull to sleep, but this still didn't stop some in the internet marketing world from losing their collective minds and bandying it about as though it were the Holy Grail, wrapped in the Turin Shroud, and the end of the line for SEO (search engine optimization) consultants everywhere.

For once, we got a confirmed look at the "wheels-within-wheels" that power the global internet behemoth that is Google. "At last!" marketers cried, we were handed a peek behind the curtain to see how the magic is made.

Having spent the last decade trying to understand and reverse engineer the Google search algorithm, I have long said, "Build websites for people, not for search engines", and the search quality guidelines very much reinforces this idea throughout.

What is the Google Quality Rater's Guidelines & Handbook

The reason Google works so well is that the search engine delivers what users are looking for in a consistent and reliable fashion. A large part of this is because of the technology and software layers that Google have developed to understand the internet and sort the trillions of pages it finds to match the hundreds of billions of queries it handles each month.

At such a scale, reviewing content is only possible by matching the content against templates and formulas to assess the page quality algorithmically.

Whilst the future undoubtedly relies on more use of machine learning, as Google hinted at earlier this year, for now Google cannot hand blind trust of its algorithm to software and formulas, and their inherent failings.

A dark subsection of SEO, known as "Black Hat SEO" or "Spamdexing", exists on the fringes of the industry and seeks to find flaws in this algorithm and exploit it to rank their content prominently to get a lot of traffic.

Examples of this include: spamming links to forums to trick the algorithm into thinking your site is very popular, or putting keywords on your site in white text on a white page, etc.

Why is it important?

We need to remember that the internet is not static. It is an ever growing, ever evolving network. The way we consume internet content also continues to evolve and broaden across desktop, mobile, tablets, wearables, etc.

Google is faced with the task of evaluating a rapidly moving target, whilst thousands of people continue to poke holes in its algorithm and exploit any loopholes.

To do this, Google employ "Search Quality Raters" to help them understand what is and isn't a relevant result to a range of search terms. Then, they try to build algorithm filters that can filter pages based on this feedback. Essentially asking users, "Tell us what is good, and what isn't, and we will make sure our algorithm returns more of the good and less of the bad."

So if we can understand what these quality raters consider good, and then make sure our website delivers that, we have the best chance of appearing high in the Google results and getting a lot of traffic. Google is incredibly secretive about its actual ranking algorithm (sorry, France) – so understanding how the search quality raters guide this algorithm is as close as we can ever get to understanding it.

Google has previously been equally secretive about its quality rater's guidelines, but all of them were eventually leaked and it seems that Google is now trying to get ahead of this and own the message themselves.

So, what do we need to know?

Though the report is a hefty 160 pages, a large amount of that is taken up with examples that drive home some core concepts. To save you the time of reading through the whole thing, let's cover the 3 key takeaways that you should be doing if you want to rank well in Google.

Quality raters are asked to give each page a Page Quality (PQ) score, based on how well the users needs are met (NM) by the page and the Expertise/Authoritativeness/Trustworthiness (E-A-T) of the page or author.

1. It's all about understanding and fulfilling user intent

As simple as it sounds, this is really at the heart of what Google is trying to do.

We have seen Google shift from the classic 10 blue links to its modern version of the answers engine. When typing in "Groupon Stock Price", Google understands what you are looking for and returns that data directly within the SERP (Search Engine Results Page).

This is Google explicitly understanding the users' intent and fulfilling that request for data.

The same is true when typing a question directly into Google, for example: "How far is it between Singapore and Skegby" – the SERP shows 10,877 kilometers and a map with a direct line between the two locations; the rest of the SERP fails to give any answer to the question due to its obscurity.

So, what does this mean for webmasters?

Article 2.2 (page 8) of the document is a great place to start – "What is the Purpose of a Webpage?"

Ensure that, as the website's owner, you have a clear understanding of the purpose of each of your pages and what objectives they exist to fulfill. The purpose of a page could be anything, such as giving information and purchasing options for a product, giving news on a particular subject, or simply showing some humorous images.

The document outlines a few examples of its own:

Type of Page Purpose of the Page News website homepage To display news Shopping page To sell or give information about the product Video page To allow users to watch a video Currency converter page To calculate equivalent amountsin different currencies

To further hammer home this point, Article 7.2 (page 41) of the document specifically states that if a user is unable to figure out the purpose of a page, despite their best efforts to do so, then such pages should receive the lowest possible rating score.

That is the same rating as pages that are intentionally deceptive or malicious, as the document elaborates in Article 7.3 (page 42).

Key point: understand the purpose of each page – make sure that each page fulfills this purpose and meets the needs of those visiting it!

2. Produce great, engaging, and unique content!

Google has spoken – Content is King!

As part of the guidelines, Google tells quality raters to differentiate between main content (MC) and supporting content (SC), with MC being the core content of the site, typically the bulk text – such as this article, and SC being the additional content such as the navigation links, footer text, etc.

Article 5.1 (page 27) of the document highlights the traits that would justify rating a page as "Highest Quality" – specifically that the content should fulfill the user intent when visiting the page. This means providing a substantive amount of content that is properly researched and well written.

To be more precise, the document states that content which is "created with a high degree of time and effort, and in particular, expertise, talent, and skill" is required to be considered very high quality.

Conversely, Article 7.4 (page 43) outlines what would be flagged as the lowest quality content. Unsurprisingly, this covers pretty much everything that is counter to the above – specifically, content that is not helpful, overly stuffed with keywords, gibberish or meaningless, auto-generated, or simply copied from elsewhere.

Clearly, there are no shortcuts to producing quality content:

Writing small pieces of text simply won't cut it

"Spinning" or automatically generating content won't get you anywhere

Most importantly – simply copy pasting content from elsewhere on the internet is never going to rank highly

Finally, Article 6.5.4 (page 37) covers the importance of keeping your content relevant, updated, and maintained. It stands to reason that out-dated and no longer relevant content is likely to provide a bad user experience.

Key point: produce fantastic, well researched, and unique content. Keep it maintained and updated – no shortcuts or copying from elsewhere.

3. Establish yourself as an authoritative, trustworthy, expert in your field

The final piece in the search quality assessment: is the content trustworthy, or the author an expert?

Search quality raters are asked to evaluate the Expertise, Authoritativeness and Trustworthiness (E-A-T) of a particular website, author, and page.

This is a lot more important on the topics that Google considers Your Money or Your Life (YMYL) – topics such as finance, medicine, childcare, etc. This is because these subjects can have a significant impact upon a user's health, well-being, and finances.

Article 2.7 (page 16) covers this issue in specific detail, including how a quality rater should search for external references from reputable sources.

A small number of negative reviews are not considered to be an indication of negative E-A-T, especially when there are a large volume of positive citations. However, negative reviews or citations from trusted sources, such as the Better Business Bureau, are a strong indication of low E-A-T and will have a strong negative impact on the ability of a page to rank well, especially for YMYL topics.

Aside from openly looking to get strong citations, it would be wise to monitor all external reviews and correct or address any malicious reviews that would harm the trustworthiness of your content.

Key point: become a trusted authority in your vertical – get strong external reviews or citations, and outline your expertise and credentials.

A short summary

And finally, here is a short summary of the whole Page Quality guidelines, which can be found hiding in Article 9.2 (page 58).

Quality and quantity of main content

Level of expertise, authoritativeness, and trustworthiness (E-A-T) of the page and of the website

Reputation of the website.

So, there we have it.

Continue to focus on delivering a great experience for users – build websites for people, not for search engines – and prominence in Google should follow!

Source: Google has publicly disclosed its search engine's guidelines. Here's what you need to know.

5 crucial steps to win at #SEO

5 crucial steps to win at SEO It's impossible to overstate the importance of search engine optimization when it comes to online marketing. Google is many things, but it's the company's advertising business that pays for all of those moonshots. The fact remains that Google is ... read moreVirginia Tech Football: The 5 Most Important Recruits for Hokies' 2016 Season A win and the Hokies will go bowling for a 23rd ... What recruits are most important for Virginia Tech's next head coach? Here are five players the new coach needs a signature from on national signing day. All recruiting rankings and information courtesy ... read more

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Modern Marketing Essential Guide To Social Marketing

The white paper or webinar content described below has been produced by one of our sponsors.

Social media has evolved. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways.

Get Oracle's Modern Marketing Essential Guide to Social Marketing to learn how to fortify your marketing programs with social media with the 5 pillars of social marketing: Listening, Engagement, Marketing Communications, Social Advertising, and Analytics.

Visit Digital Marketing Depot to download your copy.

About The Author Digital Marketing Depot is a resource center for digital marketing strategies and tactics. We feature hosted white papers and E-Books, original research, and webcasts on digital marketing topics -- from advertising to analytics, SEO and PPC campaign management tools to social media management software, e-commerce to e-mail marketing, and much more about internet marketing. Digital Marketing Depot is a division of Third Door Media, publisher of Search Engine Land and Marketing Land, and producer of the conference series Search Marketing Expo and MarTech. Visit us at http://digitalmarketingdepot.com. (Some images used under license from Shutterstock.com.)
Source: Modern Marketing Essential Guide To Social Marketing

Top Four Tips to Improve Your Mobile #SEO Performance

Top Four Tips to Improve Your Mobile SEO Performance Ana, currently Senior SEO Executive at Ecselis, is responsible for developing integrated SEO campaigns for a range of high-profile brands within the automotive, finance and telecoms sectors. Ana has over 3 years of experience in delivering long term ... read moreTop 5 tips to improve Big Data use However, we can make it work for us if we truly know our key performance ... which you can improve your KPI numbers," said Malcom Stewart, CEO, YouEye. "For example, if customer acquisition is a KPI, do you want to concentrate on mobile, social, digital ... read more

3 Tips for Supercharging Your Holiday eCommerce Now Your online sales are only as strong as your eCommerce platform. With everyone searching for the same product, poor site performance ... be mobile-friendly. With 75 percent of a mobile user's time spent in four primary apps (Facebook is the top performer ... read morePage Load and Page Crawl Speed Shave your body hair. Wear form-fitting suits and caps. Improve your balance and form. No, these are not the latest fashion trends (unless you are a swimmer). These are tips ... on which SEO guru you listen to, page speed could be one of the top-five ... read more4 ways to grab Millennial attention this winter You're prepared for a major increase ... are four tips to help your business catch your target customers' attention, hold it long enough to make a sale, and build a lasting relationship between the customer and your brand. Mobile is now the top platform ... read moreThe impact of mobile on digital marketing in 2015 Back in 2014, businesses began to realise that a mobile website was necessary to help improve usability for their growing ... which sites on a results page are mobile-friendly. 5 Top Tips to make your site mobile-friendly If you're still reading, we ... read more9 things to help your YouTube video go viral Being found takes a special talent — this is where the art of optimizing your content for the search engine comes in. It takes time to stand out but this can be made easier with tips and ... saw a 4 percent increase in views. Beyond SEO purposes, closed ... read moreNeed motivation to keep exercising? 25 tips from trainers We asked four inspiring exercise experts ... That said, don't overdo it—remember these tips for avoiding a post-workout binge. A workout buddy holds you accountable for the time and effort you put into your workouts—research proves it. read more2016 Checklist to Maximize Revenues from Your SEM Campaigns. Mobile continues ... platform – is the best way to achieve true synergy between SEO and SEM. The tool can help SEM managers balance campaigns by triggering your SEM campaigns to ramp up in areas in which SEO might be lagging. 4. Make SEM campaigns ... read more5 Basic Tips to Improve WordPress for SEO and the User Experience However, downloading and installing WordPress isn't enough to make the site successful for SEO, security, and performance. But the following basic tips will improve your WordPress ... category should be a top focus for SEO. Your post is generally not ... read more

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