8 #SEO Strategies That Work

8 SEO Strategies That Work SEO is one of the most important strategies in online marketing. For this reason, we've compiled 8 SEO strategies that have proven to be effective over time. The right SEO approach can effectively lower your user audience cost and lead you to success. read moreAre There Any Black Hat SEO Strategies That Work? In the SEO world, strategies can be divided into two broad categories ... If a swath of content works well for search engines but doesn't work well for users (e.g., keyword-heavy content, boring content, or legal content), it's sometimes relegated ... read moreThe Social Search Revolution: 8 Social SEO Strategies To Start Using Right Now Getting an RT from The Huffington Post can jump your blog post from #8 to #1. It's a brave ... be a part of your business strategy. Now it's time to harness the power of those social media accounts for your SEO strategy – or risk falling behind ... read more

Infographic: The New SEO Strategies That Work A new infographic from Positionly aims to highlight what are being called "the new SEO strategies" that work in the modern digital and mobile age of marketing. Instantly drawing controversy upon its publication, some critics are quick to point out that ... read more5 SEO Strategies That Will Still Work in 2015 A similar problem can occur when you're using Web-based tools for SEO. These tools do let you tweak the location settings, but they check the rankings via their own IP addresses. To get truly accurate, unbiased results, choose a tool like Rank Tracker ... read moreThe 8-Step SEO Strategy, Step 1: Define Your Target Audience and Their Needs Early in my tenure at Yahoo we tried to get into the site dev process in the early stages in order to work SEO into the Product ... I'm going to share with you a detailed 8-step process for creating your own SEO strategy (what I often refer to as an ... read moreSuccessful SEO Strategy in 2017 Doesn't Require Drinking Google's Koolaid Bing is distant second at 4.8%. As a result of this domination and absent a ... Here is the reality… good, old-fashioned SEO best practices still work. Why? Because search engines want what honest business owners want… for targeted searchers to be ... read more8 Crippling SEO Tactics To Avoid [Garbage In-garbage Out] Why is link wheeling bad for your SEO strategy? .... Because it is ... Trying to "trick" or "scam" Google might work for a while but Google will eventually catch your "trickery" and take your site down. read more8 SEO Strategies to Win in 2016 I can ask them to replace it with my shiny new 8 SEO Strategies to Win in 2016 post. I get a new backlink and they get a recent link that helps with their SEO. It's a win-win. According to Kissmetrics, "Co-citation is when one website or brand is ... read moreWhich Strategies Will That SEO Expert Suggest to You? Which Strategies Will That SEO Expert Suggest to You ... your chance in getting a high ranking in SEO result. You chose the right keyword for your blogs and let the SEO experts take care of the rest of the work. If you are confident that you have chalked ... read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: 8 #SEO Strategies That Work

Plan D Media Is Emerging As The Top Rated Content Marketing Partner For Brands In Kolkata

'Content is the King', following this adage, Plan D Media, the leading digital marketing services provider has emerged as a premier Content Marketing Firm in Kolkata. Not only content based services, but this company is a one stop solution for...

KOLKATA, India - April 29, 2017 - PRLog -- With its inception in the year 2016, Plan D Media is still in its nascent stage in the market. However, in spite of being a newly launched digital marketing company, it has gain immense popularity in such a short span of time. All credit goes to the management and the team of hard working and skilled professionals who make it possible to live up to the expectations of their clients. Plan D Media offers an umbrella of services including, SEO, SMM, PPC, Content Marketing, Email Marketing, Mobile Marketing , web development and so on.

A senior official of the company opined that, "the online platform itself is very powerful. If it can make your image, it can break it as well. Therefore, it is really very important to leverage this channel well and wisely and it can bring a world of fortune to your business". He also added that, "it's the content that helps a brand standout from the mushrooming crowd. It's the content that helps you communicat e well with your target audience. That is why, content is always considered to be the king of the digital marketing world". Based on this time-tested saying, Plan D Media successfully caters to the unique content needs of the companies.

As far as the types of contents offered by the company is concerned, it includes articles, press releases, blogs, PowerPoint presentations, case studies, infographics, web content, etc. The company not only helps you with powerful content, but also helps you get top search engine rankings in leading portals like Google, Yahoo, Bing etc. When it comes to search engine rankings, Plan D Media relies on White Hat SEO practices that are well regarded as by the leading search engines. With this digital marketing company, a business can see new heights of success without spending a fortune.

About the Plan D Media

Plan D Media is premier digital marketing agency based out of Kolkata. Founded in the year 2016, the company is rapidly spreadin g its wings in the vast sky of digital marketing. With this state-of-the- art 360-degree approach, the company focuses in helping business of different sizes to get good ROI while maintaining top positions in the search engine rakings.

For more info please visit: https://pland.in/ content-marketing- strategy/

Contact Information

Plan D Media

Address - Kavi Nazrul Islam Avenue

Kolkata, West Bengal

Phone no: +91 8334019666

Email id: info@pland.in

Website: https://pland.in/

End

Source: Plan D Media Is Emerging As The Top Rated Content Marketing Partner For Brands In Kolkata

Local #SEO Be Beneficial For Your #Business

Local SEO Be Beneficial For Your Business Local seo in Waterloo Ontario is a term that has been used for a way of optimizing your website for the various search engines using the keywords that are concentrating on people near you. Designed for example, an organic and natural and natural SEO will ... read more14 Local SEO Tips for Small Businesses So, we have made a list of local SEO tips for small businesses that should help you improve your online business presence. If you want to achieve good results, you cannot be dependent on adding the right keywords, having a unique and descriptive title ... read moreImprove local SEO with Google My Business One of these pieces of the local SEO puzzle is Google My Business, a dashboard for managing listings ... But to get the most out your listings and to get good rankings, you must have your site in order as well. Optimize every part of it. read more

Best SEO Sydney For Successful Business The company offers the most bespoke solutions to the business for getting most organic and targeted traffic. By hiring the best Sydney SEO it makes the business enjoy several benefits ... business to seek advantage of Local SEO Sydney and keep the website ... read moreHow to Keep Your Local Business Thriving on a Small Budget If your local business has tested and tried ... Technical advice: MailChimp is a good choice for beginners. It has an integrated CMS platform that also takes care of contact management. SEO is not obsolete and those who say so are not in touch with ... read more3 Critical SEO Components for Small Businesses Any small business that operates a brick and mortar location needs to be pouring the bulk of its efforts into local SEO. Considering that 75 ... build relationships that will lead to beneficial backlinks for your brand. As a small business owner, you ... read moreHow To Find The Right SEO Service Provider For Your Upstart Business Have you just recently decided to start a brand-new business ... hiring an SEO service provider. Utilize the tips below to ensure your money will be spent wisely. Perform Your Search Ultimately, it is not always possible to find your local search engine ... read more52 Local SEO Strategies for SMBs Search engine optimization for local businesses and SMBs is becoming more difficult and competitive. Local SEO best ... So if your local business is a service-type business or another business where reviews are important, then creating a good strategy ... read moreWhat Makes an Attractive Business Website? Good websites stand out from the ... There's a strategy known as search engine optimisation (SEO for short) that focuses on getting your website ranked highly on Google. Using things such as Website Rocket's local SEO software, web owners can modify ... read more21 Effective Ways to Market Your Small Business Online for $500 It's a small price to pay when you consider the long-term benefits ... or a small local market. Hiring a freelance writer will give you plenty of content on a regular basis, helping to increase your organic search traffic." "If your business has ... read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: Local #SEO Be Beneficial For Your #Business

How you can use SEO to boost your Digital Marketing

Promoting your business online needs a detailed and focused marketing campaign that can help you increase visitors to your site. There are a few ways you can achieve this, and using effective SEO (Search Engine Optimization) is one of them.

It is one of the first ways to drive traffic to your business website yet there are many people who don't use it to its full advantage. Using companies like clickintelligence.com that understand SEO and how to use it is a good idea if you aren't marketing savvy.

Social Media

Social media is everywhere, and it consumes a large part of people's day. Every big event, product launch and advertising campaign use social media to spread the word and so can you.

By using SEO, you can target certain keywords that you want and in return, attract people to your post. All it takes is a few people sharing your post, and it will quickly grow. Therefore, attracting visitors to your site using social media is a great way to build a link to your customers and earn loyalty.

Blogs

Regardless of your business, having a blog can really help to drive traffic to your website. The SEO that's included in your posts will help your site get found in search engine results. If you're not sure how to start, there are many tutorials on Youtube that can guide you.

Your blog doesn't have to be specifically about your business. Posts about your industry in general and others related to your business will attract those that are interested in your niche. Once they have landed on your page, there is the possibility of a sale.

photo/ Gerd Altmann

Branding

Having a recognizable brand is one way of keeping loyal customers and spreading the word about your products. It's important to get a good logo designed that is eye-catching but not overly complicated. You can spread that across all your social media, emails and website to start building your online presence.

SEO will also help because it will associate words with your brand. The more people see it, the more they will recognize it and what it represents.

Links

Using quality links in your posts has always been a good way to attract visitors and raise the profile of a site in the eyes of search engines. However, if you also use effective SEO in your posts for both internal and external links, you will make your site even more desirable.

Quality links and effective SEO is a delicate balancing act that can take a while to master, so using an outside agency can initially prove invaluable.

With all these ways of building your marketing campaign, it's vital to have a way of seeing how it's working. Using Google Analytics can show you what's doing well and what isn't so you can tailor your campaign and focus on what's important.

These are just some of the many ways SEO and digital marketing can truly work well together. For many companies, this is an essential part of their online business.

Author: Carol Trehearn

Source: How you can use SEO to boost your Digital Marketing

Missed Opportunities in #SEO

Missed Opportunities in SEO So you're on the first page of SERP. Pretty cool but still not a time to sprinkle your SEO team with champagne – there is a lot more you can do. After all, you could be in the TOP 3, or even in the first place. What opportunities are often overlooked ... read moreThe 8 Most Common But Simple Missed Opportunities In Optimizing Content With the changes that are always emerging in SEO, it can be difficult to differentiate the tactics that will be most effective, especially if you're resource-strapped. Here are the eight most common but simple missed opportunities I typically see for ... read moreMy 5 Favorite Free SEO Tools The first is kind of negative – this is a major missed opportunity. Small businesses aren't going after what could be their primary source of traffic. On the other hand, because so many small businesses aren't doing SEO, your small business could ... read more

Recruit Forward: Why Landing Pages Are A Huge Missed Opportunity In Recruiting The source of that disconnect is search engine optimization, or SEO. The idea behind SEO is to connect users with what their searching for as efficiently as possible. Google has built a billion-dollar empire upon that idea. While the web has matured on a ... read more5 Commonly-Missed SEO Opportunities that Will Give You an Edge on Your Competitors Some marketing and PR strategies are purely proactive; they exist outside of any inciting event, and serve as the first link in a chain of reactions, such as a new ad campaign with a novel concept. Others are purely reactive; they exist as a response to an ... read more10 Missed Opportunities in Search Engine Marketing in Japan In "10 Missed Opportunities in Search Engine Marketing in Japan, Part 2," we'll cover translations ... search engine optimization (SEO), social media, ad networks and exchanges, e-mail marketing, the real time web, local search, mobile, duplicate ... read moreImprove SEO performance with Alexa's SEO Audit tool Our SEO audit report will uncover missed opportunities to make your site more easily found in search. Get clear, easy-to-follow instructions. Our SEO audit tool will give you tips to fix any action items in your SEO audit report. Confirm your work is ... read more15 Conversion Rate Optimization Lessons Learned From CXL Live 2017 Those are missed conversion opportunities. Marketers tend to have a default focus ... it matters what they want to buy." Lesson 15: CRO (and SEO) should still be about solving for the customer first Wil Reynolds, Founder & Director of Digital Strategy ... read moreYour Site Search May be Hurting Your Conversion & Bottom Line Search trends In an e-commerce business, if the search trends aren't apt, chances are that buyers may not return, resulting in a missed opportunity for conversion ... a low AdWords quality score and CTR, and SEO efforts may be the biggest constraint ... read moreHas PR Missed the SEO Boat? It didn't. The PR industry was very slow to realise the commercial opportunity that Penguin presented, and has been even slower reacting to it. One of the very few communications agencies to make a real play for SEO budgets is Threepipe, the London ... read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: Missed Opportunities in #SEO

Results Driven Marketing, LLC Unveils SEO Maximizer for Small Businesses

US Patent and Trademark - Turning Clicks into Clients

Revolutionary Internet Marketing Service is Designed to Give Small Business Owners an Edge Against Large Competitors

Our business model is unique. The majority of our clients are business-2-consumer services. This group give us a the ability to work in multiple industries, specializing in bringing them customers!"

— Janeene High, CEO

PHILADELPHIA, PA, USA, April 27, 2017 /EINPresswire.com/ -- Results Driven Marketing, LLC, an award-winning, premier digital marketing and advertising agency located in Center City Philadelphia, PA, announced today the release of the 6-Pack Press Pac™, a bold new press release and content marketing service that gives small business owners a price-competitive marketing tool that enhances website traffic versus large scale competitors.

Instead of paying thousands of dollars per month for onsite SEO and keyword reports, this package delivers content and links, directly driving traffic to a website. "For as little as a few hundred dollars per month, this proven service allows small businesses to compete with longer established businesses that spend thousands of dollars per month on digital advertising," said Mike Bannan, Managing Partner of Results Driven Marketing, LLC.

"We give you newsworthy content in the form of press releases," said Bannan, explaining how the service works. "That content enhances your website with links from authoritative domains. We promote the content on Social Media establishing engagement in the hub of what drives today's news. Moreover, we optimize every piece of content for the services relevant to customers that want to read about your business."

This formula takes the old style of press releases and updates it for the new modern age where people derive most of their news from social media shares. Bannan went on to explain that the 6-Pack Press Pac™ provides an enormous value with the results being scalable and extendable across multiple social sites and the main search engines.

The concept for this service was born nine months ago when RDM hosted its "Philly Small Business Summit," gathering together more than 40 local small business owners and marketing professionals to discuss strategies for growing a business through the internet. This event, part of the company's digital marketing education series Turning Clicks Into Clients® delved into a variety of topics including Email, PPC, SEO, and Social Media marketing. Google and Bing had representatives on hand to cover PPC as well as discuss future developments both Search Engine giants are planning for 2017 and beyond.

Most of the attendees agreed there was a strong need to conduct more extensive advertising online, taking advantage of digital marketing to enhance their business. However, many complained that prohibitive costs and inconsistent results made fully embracing internet marketing prohibitive.

Person after person asked why marketers could not develop a product that took some of the essential functions of search engine marketing and fuse them together into a low-cost package that can show measurable results. Return on investment and cost efficiency were top concerns for small business owners throughout the event.

The team at RDM took the feedback from the Summit and created a case study, researching the cost efficiency of its True-ROI™ philosophy in a small business environment. Six months of gathering data and testing their strategies, RDM conceived the 6-Pack Press Pac™, a unique blend of regularly updated content that includes many of the best practices for SEO, blogging and content control and distribution.

"The Summit allowed us to meet with business owners that wanted to advance their company's products or services on the internet using a very cost-effective tool," said Steve Myers Director of Search Optimization for RDM. "Additionally, it opened us up to a whole new group of clients where SEO will help them improve visibility to new potential customers," Myers said explaining the catalyst for the new service.

"The amazing part about the 6 Pack Press Pac™ is that as our customers use it and their business grows, RDM can grow with them", Myers added.

The 6-Pack Press Pac™ is challenging the status quo that says you must spend serious money to be seriously involved in content marketing, Social Media, and SEO. "What this tool does is show the entire industry that when content is done right, it can be an economical means of acquiring new clients or customers. It fits right in with our Turning Clicks Into Clients culture and philosophy", said Bannan.

The company shared the details of the package. It is content creation, management, and delivery that provides vast internet exposure; done in a way that delivers technical and advertising interactions with people looking to make a business-to-consumer purchase now or in the future. Specifically, it is:

• Six content pieces delivered on a set schedule of up to 6 months

• Measured statistics showing the progress of the SEO value

• Local or national presence. (Not tested Internationally)

• Facebook, LinkedIn, and other Social Media components

• Distribution network of tens-of-thousands of online services

• Relevant, strong backlinks across the nation

• Content targeted geographically for high visibility

• Content optimized for keyword visibility within the client's industry

RDM plans to announce a full marketing strategy that correlates with other new services and said that core clients that sign on during the 6 Pack Press Pac™ release stage would receive bonus features that are normally add-on services of the base product.

Janeene High, CEO of Results Driven Marketing LLC was amazed at the results that the case study provided. "We saw huge gains in domain and page authority. Additionally, the test pieces provided backlinks that were not spammy and seriously improved the rankings of the test site." "The Domain Authority jumped by 9 points in less than one month," she noted. "Unfortunately, explaining that data to small business owners can be challenging because of how opaque search engine rankings are these days."

For this class of business owner, new clients are the only metric that they care about and we agree. That is why RDM focuses on Turning Clicks Into Clients versus other traditionally monitored metrics, like impressions and abandonments.

"And this is why we designed the 6 Pack Press Pac," High continued. "It goes beyond impressions and shows business owners a direct line from content creation to new client acquisition."

Results Driven Marketing, LLC is a privately held concern that was recently awarded "Top Digital Agency" status in Philadelphia by the rating firm Expertise.com. In January of 2017, the United States Patent and Trademark Office awarded RDM with the exclusive trademark: Turning Clicks into Clients®

The RDM business model is to work with B2C clients that are looking for immediate acquisition of new clients. RDM's client persona requires that its client's businesses must be looking for phone calls from prospective clients/customers to schedule services during that call!

RDM's clients consist of Attorneys/Lawyers who own Law Firms, Health Care Companies, installation companies, small manufacturers, in-home healthcare franchises, along with professionals like CPA's and bookkeeping firms to name a few.

Mike BannanResults Driven Marketing, LLC215-600-3540email us here

Source: Results Driven Marketing, LLC Unveils SEO Maximizer for Small Businesses

How to Write Content that Will Appear in #Google #SERP Snippets

How to Write Content that Will Appear in Google SERP Snippets When you search Google with a question, it tries to answer it immediately. Try this: write the keywords how to breathe for Pilates in the search engine. What you see at the top of the result is a snippet. It gives you a definition of the term, practically ... read moreGoogle's 'Project Owl' — a three-pronged attack on fake news & problematic content In particular, Google is launching: a new feedback form for search suggestions, plus formal policies about why suggestions might be removed. a new feedback form for "Featured Snippets ... news and similar content that might appear authoritative ... read moreContent Marketing Best Practices: Content Writing in 2017 This is the second article in a series of guides for content specialists on how to write ... can make you appear in a featured snippet if you're currently in the 98th position. Google tends to pick the pages from the top 10 for featured snippets. read more

How to Get Your Headshot to Appear in Google Results—Wherever Your Content is Published Many people who blog want their image to appear next to their listing in Google's search engine results (SERP ... write has your picture next to it. So what are the steps that you need to take in order to get an author picture next to all your blog conte ... read moreHow to compete on the new Google SERP Recent changes made to the Google SERP have taken many by surprise ... Reaching this point means producing high-quality content that answers the needs of customers. Brands need to write what their customers find interesting. This starts by identifying ... read moreGoogle Fights Back Against 'Fake News' Appearing In Search Results Featured Snippets are the content previews Search displays at the top of the search results. A link will appear ... feedback Google is requesting. Kevin Murnane covers science, technology and video games for Forbes. You can find more of his writing at ... read moreHow to improve your CTR in Google SERPs So what should you do to improve your CTR in Google SERPs. Title Tags are often ... You can use +Snippets to customize the Title, Thumbnail Image and Description that appear when your content is shared. Social Media Buttons helps you to share your content ... read moreGoogle wants to go after fake news in search with new feedback tools The term "fake news" has now become a common one for the general public, but it started on the internet as sites began popping up that posted content ... any Featured Snippets, which appear at the top of some search results. Finally, Google is adding ... read moreHow Can Your Site Get into Google Answer Boxes? In an attempt to improve its user experience, Google is constantly developing its algorithm to display more relevant results in its search results pages (SERPs ... in appearing in featured snippets is to write content that authoritatively answers the ... read more40 Content Writing Tips to Make You A Better Marketer Now Nearly all marketers, however, have to write. If you're not someone who loves the written word, writing might feel like a headache. If you're: A content ... are the snippets of text that appear beneath those links. While Google experiments with how ... read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: How to Write Content that Will Appear in #Google #SERP Snippets

What will the future of Google search results pages look like?

Recently, we took a nostalgic, infographic-based look back at the history of Google search results pages.

In the past 20 years, Google has gone from a university project called Backrub to a global powerhouse that continues to shape how we search for, and discover, new information.

And yet, these are still early days for Google. In fact, the rate of change is only increasing, with driverless cars and augmented reality on the horizon.

Some of Google's core business focuses, like hyperlocal targeting and personalization, remain largely untapped opportunities and, with heightening competition from Apple, Amazon, and Facebook, the pace of progress will continue to accelerate.

In 2017 alone, for example, we are about to see an ad-blocker built into Chrome, a mobile-first index, and the increased uptake of voice search.

Google defines itself as "machine-learning first" in its approach, so we are entering an era of unprecedented – and mildly unpredictable – possibilities. If Google can integrate its Assistant software into our everyday lives, the humble search results page as we know it may soon be a thing of the past.

In our latest infographic, we have looked into a future where context will define the form and content of the search results pages we see.

You can view a high-resolution version of the image by clicking on the image below.

Infographic created by Clark Boyd, VP Strategy at Croud, and graphic designer Chelsea Herbert. Click here to read the blog post by Croud on The Future of Google Search Results Pages.

Clark Boyd is VP Strategy at Croud, a global digital performance agency, and a contributor to Search Engine Watch.

Get top insights and news from our search experts.

Related reading

Happy Easter, Search Engine Watch readers! In honour of the season, we have put together a light-hearted search trivia quiz to test your knowledge.

Michael Bertini, Online Marketing Consultant and Search Strategist at iQuanti, told Search Engine Watch why he thinks that Google has gone off half-cocked with Posts, and why marketers would be better off expending their energies elsewhere.

Google has announced that "Similar items" is now available globally in image search on mobile and in its Android app. Similar items ... read more

After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what can you do to get your site included?

Source: What will the future of Google search results pages look like?

4 Smart Ways to #Design Your Site for Instant Search Visibility

4 Smart Ways to Design Your Site for Instant Search Visibility SE0 is the language of every site owner, webmaster, content marketer, copywriter and every online marketer. While some may argue that it isn't their core function, web designers must always consider the likelihood of their designs to impact search positively. read moreTravel News: Which Travel Search Site Is Best? It Depends on Your Goals Get alerted any time new stories match your search criteria ... in store for yourself. Step 4 — Set Goals And Create A Plan Goal setting ... Consistently contributing to a separate trip savings account is a smart way to reach your vacation goals read more4 Reasons Organic Search Is Better Success only came if the keywords were relevant to your site users, but it was the only real roadmap to generating site traffic and revenue. Today, we live in a different world. We diversify. We use AdWords and Bing Ads. We create identities across social ... read more

Is Google AMP Worth It? Three Real-World Case Studies I want to show what the potential impact of implementing AMP can be on your business, and I will do this by showing case studies for three different types of website ... search results, news publishers there would be smart to adopt the standard anyway and ... read moreThe CEO of About.com has a crazy plan to save the beloved 1990's website from extinction — he's shutting it down completely You can't really make that big a mistake. The interesting thing about a business that is an award show is it's once a year. Now, at About.com, we can make changes that are instant ... site like us ... Wikipedia's traffic is going down, by the way, from ... read moreInstant Pot Smart There are three ways ... Instant Pot Smart recipes will be available on the web. We'll update this page when more website offer Instant Pot Smart recipe scripts. Can you set this pot to start from another place such as your work place ? The design ... read moreHow Mobile Friendly Is Your Design? 12 Tips to Follow 4. Do you have deep multi-level menus? Until recently, having menus three and even four levels deep was common practice, a way ... to search on your site? Make it easy for mobile users to find what they're looking for and quickly. Implement 'smart-search ... read moreSix Ways Google Is About To Transform Your Small Business If your business is not on Google+ it's clear to me that you better start moving in that direction. 4 ... Instant Buy to help developers create a more streamlined process for visitors buying (and paying for) items from a company's ecommerce site. read moreHow to generate unlimited real estate leads with a website landing page I got a few email subscribers this way — 72 in three months to be exact. But it was clear the "hope and pray" method was not working for me. I knew I needed to make a change ... pages give you instant credibility with your website visitor. read moreThe 5 Best Ways to Get Instagram Followers For Your Business Let me tell you how to get more Instagram followers – the fast way and the smart way. The Fast Way to Get Instagram Followers The Google Keyword Tool tells us that when users search ... your business Instagram account. Start by telling folks on your Website. read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: 4 Smart Ways to #Design Your Site for Instant Search Visibility

Qualification: IDM Professional Certificate in Search Marketing

This qualification is made up of nine modules. You will also be required to complete two x one hour online examinations.

Module 1: An introduction to Search Engine Marketing (SEM)

Understand what search marketing is.

Identify the most important search engines.

Learn about SEO and PPC and why you should use them.

Understand how search is changing.

Module 2: Setting your strategy

Learn about the importance of having a search strategy in place.

Understand how to develop your search strategy.

Assess what a successful strategy should deliver.

Module 3: The fundamentals of search marketing

Understand how SEO works.

Understand what keyword research is and how to research keywords.

Learn what keywords to use in your search marketing.

Understand how search terms vary along the path to purchase.

Module 4: What is Search Engine Optimisation (SEO)?

Understand how search engines find pages to include in results.

Learn how to improve indexation.

Explore the ways your site structure can be more search friendly.

Understand what duplication is.

Module 5: How can you optimise your site?

Understand what onsite elements influence your search rankings.

Learn what you can do to improve your URLs.

Identify factors to consider when creating title tags.

Understand how to optimise body text.

Module 6: What is Pay per Click (PPC) marketing?

Understand how PPC works.

Understand how you advertise on search engines.

Understand how paid search positions are decided.

Learn how to choose paid search keywords.

Understand what retargeting and remarketing is.

Understand why retargeting might be useful for companies.

Module 7: Further paid search opportunities

Understand what paid search extensions and mobile app extensions are.

Learn how to create a powerful ad.

Understand what an allowable CPC and CPA are.

Learn how agencies and freelancers charge for PPC.

Module 8: Measuring your search marketing

Learn the most common search marketing KPIs.

Learn how to choose the right metrics.

Understand what a good search marketing report should include.

Understand what attribution and search marketing modelling is.

Module 9: Revision

Summary of key learning objectives.

Review of the examination process (overview of Paper 1 and 2).

Source: Qualification: IDM Professional Certificate in Search Marketing

Google targets 'fake news,' offensive search suggestions

SAN FRANCISCO (AP) — Google has sprinkled some new ingredients into its search engine in an effort to prevent bogus information and offensive suggestions from souring its results.

The changes have been in the works for four months, but Google hadn't publicly discussed most of them until now. The announcement in a blog post Tuesday reflects Google's confidence in a new screening system designed to reduce the chances that its influential search engine will highlight untrue stories about people and events, a phenomenon commonly referred to as "fake news."

"It's not a problem that is going to go all the way to zero, but we now think we can stay a step ahead of things," said Ben Gomes, Google's vice president of engineering for search.

CORRECTING AUTOCOMPLETE

Besides taking steps to block fake news from appearing in its search results, Google also has reprogrammed a popular feature that automatically tries to predict what a person is looking for as a search request as being typed. The tool, called "autocomplete," has been overhauled to omit derogatory suggestions, such as "are women evil," or recommendations that promote violence.

Google also adding a feedback option that will enable users to complain about objectionable autocomplete suggestions so a human can review the wording.

Facebook, where fake news stories and other hoaxes have widely circulated on its social network, also has been trying to stem the tide of misleading information by working with The Associated Press and other news organizations to review suspect stories and set the record straight when warranted. Facebook also has provided its nearly 2 billion users ways to identify posts believed to contain false information, something that Google is now allowing users of its search engine to do for some of the news snippets featured in its results.

WHY GOOGLE CARES

Google began attacking fake news in late December after several embarrassing examples of misleading information appeared near the top of its search engine. Among other things, Google's search engine pointed to a website that incorrectly reported then President-elect Donald Trump had won the popular vote in the U.S. election , that President Barack Obama was planning a coup and that the Holocaust never occurred during World War II.

Only about 0.25 percent of Google's search results were being polluted with falsehoods, Gomes said. But that was still enough to threaten the integrity of a search engine that processes billions of search requests per day largely because it is widely regarded as the internet's most authoritative source of information.

"They have a lot riding on this, reputation wise," said Lucy Dalglish, who has been tracking the flow of false information as dean of the University of Maryland's journalism department. "If your whole business model is based turning up the best search results, but those results turn up stuff that is total crap, where does that get you?"

To address the problem, Google began revising the closely guarded algorithms that generate its search with the help of 10,000 people who rate the quality and reliability of the recommendations during tests. Google also rewrote its 140-page book of rating guidelines that help the quality-control evaluators make their assessments.

GOOGLE AS REFEREE

Fighting fake news can be tricky because in some cases what is viewed as being blatantly misleading by one person might be interpreted as being mostly true by another. If Google, Facebook or other companies trying to block false information err in their judgment calls, they risk being accused of censorship or playing favorites.

But doing nothing to combat fake news would probably have caused even bigger headaches.

If too much misleading information appears in Google's search results, the damage could go beyond harm to its reputation for reliability. It could also spook risk-averse advertisers, who don't want their brands tied to content that can't be trusted, said Larry Chiagouris, a marketing professor at Pace University in New York.

"Fake news is careening out of control in some people's eyes, so advertisers are getting very skittish about it," Chiagouris said. "Anything Google can do to show it is trying to put a lid on it and prevent it from getting out of hand, it will be seen as a good thing."

Although it also sells ads on its other services and independently owned websites, Google still makes most of its money from the marketing links posted alongside its search results. Google says its new approach isn't meant to placate advertisers.

Copyright 2017 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: Google targets 'fake news,' offensive search suggestions

Off Page #SEO In 2017: The Ultimate Guide For Better #Rankings

Off Page SEO In 2017: The Ultimate Guide For Better Rankings Are you struggling to see your site ranking top of Google search results? We all know how important it is to get traffic from search engines like Google to build a profitable blog. SEO is not only for getting high quality visitors but also to increase user ... read moreCommon SEO Questions and How to Resolve Them #SEMrushchat Let us guide you through solutions to some of the most common SEO ... page. A1 a Rel="nofollow" is ultimately & originally intended for links to untrusted sites, instead of low authority sites. #semrushchat — Bill Slawski (@bill_slawski) April 5, 2017 ... read moreThe Beginner's Guide to Small Business Marketing Online Trellis reports that over 90% of people searching online will not go past the first page of results on Google ... check out The Ultimate Guide to SEO in 2017. What is SEO? Well, first off, it's simpler than you might be thinking. HubSpot explains it ... read more

Ultimate Guide to Real Estate SEO: 7 Ways to Earn Traffic & Leads #DigitalMarketing On a page ... 24th, 2017 at 19:46 Jeff Nelson writes: I am fortunate enough (sarcasm) to be in an area that has 2 people who are well ahead of me when it comes to SEO for their real website, by many years. Although I feel that I'm doing a better job ... read moreThe Ultimate WordPress Security Guide – Step by Step (2017) To make it easy, we have created a table of content to help you easily navigate through our ultimate WordPress security guide ... (2017) 5 Best Drag and Drop WordPress Page Builders Compared How to Switch from Blogger to WordPress without Losing Google ... read moreHow to Design Popups That Work Every Time: An Easy Guide for Website Owners If you do not have the money but have the time, you are better off using ... you find the ultimate combination. If you want to perform well with SEO, analyze Google's policy when implementing your popup forms. Since January 10 2017, new rules came ... read moreThe Redwood Strategy: How To Recycle Blog Content To Make Your Life Simpler, Dominate SEO, And Get More Traffic It eventually goes off into ... time on page. One of my favorite strategies for solid pillar posts is to have in-page navigation links at the top which serve as a "table of contents". You can clearly see an example in my 2016 Ultimate Guide To List ... read moreThe BIG SMX London Preview: Here's why you should attend SMX London is the ultimate survival guide to the ... hundreds of pounds off on-site rates. Long gone are the days when SEO was about tweaking a few on-page elements or industriously building links and patiently waiting for your rankings to improve. read moreThe Top Social Media Trends for 2017 – The Influencers' View So what will 2017 bring and what social media trends do businesses need to be aware of next ... Resource:[Ebook] Social Media Images: The Ultimate Guide to Designing Epic Graphics (Venngage) In 2016 virtual, augmented and mixed reality took the world ... read moreThe 'Less Is More' Content Strategy Back in 2012 Hubspot kicked off the debate with data showing that as the ... For example, the top post is a 2017 update of his 2014 SEO Keyword Research Guide. Commenting on updating Brian says: "I usually update a post if it needs an update in some ... read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: Off Page #SEO In 2017: The Ultimate Guide For Better #Rankings

Search Engine Marketing For Your Site Got Easier

Are you seeking to boost the search engine visibility of your website?

Contact AgoraMedia.ca for more information via Skype.

Add 'AgoraCosmopolite to your Skype contact list'.

- Boost backlinking from quality mainstream and adult sites that boost your site.

- Boost targeted keywords onto Google Page 1

- Boost your Domain Authority (DA) and Trust Factor (TF) scores.

- Boost organic traffic

- Boost corporate branding

- Boost online reputation management (ORM)

- Boost sales / commercial profits

Agora has been online since 1999. They're one of the oldest companies online. They're backed with the experience to serve your needs well.

Source: Search Engine Marketing For Your Site Got Easier

How to Develop a Multiple #Domain #SEO Strategy

How to Develop a Multiple Domain SEO Strategy Have you ever wondered just how much SEO power you could have? Maybe you've been trying to rank for a specific keyword and you keep losing out to other sites. Or maybe you're on page 1 but you're further down than you'd like to be. In other words ... read moreHow To Make Your SEO Strategy Result Driven Interestingly, yet there are a myriad of ways to form proper seo strategy that would work and single out your ... In any high authority domain, not every page is viewed with same importance internally by search algorithms. Take for example, products ... read more8 SEO Strategies That Work Even some SEO professionals struggle to keep up with the regular upgrades. However, if you keep in mind that search engines want quality and good user experience, you can develop successful strategies ... full report with their Domain Overview tool and ... read more

From Ph.D. Candidate To SEO Guru: Brian Dean Of Backlinko Reveals How He Achieved SEO Success He is the founder of Backlinko, a website that provides case studies and strategies on how to generate ... "All of them were one page exact match domains, so I initially became interested in SEO as a way to make a passive income." read moreCommon SEO Questions and How to Resolve Them #SEMrushchat There are many things an SEO specialist ... When developing a content strategy that will work best for your client, you need to pay careful attention to their ultimate goals. A successful content marketing strategy can help you to achieve multiple ... read moreHow To Start Building a Successful Online Business Register a domain name – Registering a website is more ... You should also have a blog. Make sure you create a content calendar for your marketing strategy. Try to be as socially active as possible and make use of automation tools when you're marketing ... read moreHow to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide In fact, all of the software I used to organize everything was free: Plus, when you create assets for your event online, you continue reaping the benefits of long-tail keyword SEO and organic ... landing page on the HubSpot domain so viewers wouldn ... read moreThe 7 Best Podcast Promotion Strategies (And How to Use Them) Blogs grew more and more popular as a way for people to create their own newspapers ... we reached out to them and other podcasting pros to get advice on the most effective strategies to promote your podcast, whether you're just starting out or already ... read moreSEO & website design: Everything you need to know Ensuring your domain ... URLs as an SEO checklist kind of job. They are implemented by dynamically inserting the URL in the address bar into the canonical URL. This is fundamentally flawed in that we can end up with the site running on multiple URLs ... read moreSite Architecture and How it Can Boost Your WordPress Site's SEO In his step-by-step SEO guide article, Neil Patel, the king of content marketing, discusses quality as one of the key factors for successful SEO, but there are plenty of other factors. Domain age ... You need to create content silos. read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: How to Develop a Multiple #Domain #SEO Strategy

#SERPstat #Review: All-in-One #SEO Platform

Serpstat Review: All-in-One SEO Platform As you may already know, there are a lot of SEO tools out there, however, the Serpstat SEO tool has been gaining a lot of traction in recent times, mainly because of the list of features it offers within its competitive price tags. Even though the Serpstat ... read moreSerpstat Review: Leading SEO, PPC and Content Marketing Tools Let's start with the Serpstat review and see how it is helpful for bloggers and marketers to grow their business. Serpstat is an all in one SEO platform for the bloggers and internet marketers. Founded in 2013 as a keyword research tool and has been ... read moreNeed help spying on the enemy? All you'll need is Serpstat to help you deflate the competition. Serpstat is an SEO platform that will tell you who your competitors are, what they are doing to be successful, and how you can beat them! Serpstat is perfect for marketers, copywriters ... read more

The 2016 Guide to Free SEO/SEM Training Courses Online And how Google crawls too. Serpstat Academy is where you can learn all about keywords, their role in ranking, and how to perform a keyword research. The downside is that being an all-in-one SEO platform, Serpstat illustrates everything via examples from ... read moreSerpstat: A Multi Tool for SEO Specialists and Marketers Serpstat's latest update was especially noteworthy, as the company evolved from a keyword research tool into an all-in-one SEO platform, eliminating the ... You can find a list of recently published reviews, how-tos and articles about Serpstat here. read moreComparing keyword research APIs: Spyfu vs SEMRush vs Serpstat and more Serpstat is an all-in-one platform for SEO and PPC specialists providing keyword research ... We are making the web better one post at a time :) Thanks to an eye-opening review from @seosmarty we lowered our API price. (Current customers, it's automatic.) read more10 Ultimate All-Inclusive SEO Tools For Business Owners and Agencies Good news is that there are a number of fantastic all-in-one tools for business ... BrightLocal is a good all-inclusive platform for local SEO that provides complete reports on website ranking, backlinks, citations, reviews, competitors and has an ... read moreBest WordPress Plugins for Better SEO and More Traffic Those who use WordPress most probably know it's a pretty SEO-friendly content management platform by itself ... search engines about the new content you post on your site. All in One SEO Pack is yet another great plugin for website optimization. read more3 Online Marketing Tools that Have Grown into Something Awesome This Year But what's more, GetResponse has overgrown its email marketing offering and turned into an advanced all-in-one marketing platform with ... have come up with a tool set turning SERPstat into an ultimate SEO platform to be used for competitive intelligence ... read more8 Tools to Help You with Content Marketing This Holiday Season Serpstat is also an all-in-one SEO analysis tool, so you can play with all other features ... Second, you have an engagement tool that watches for any mentions of your content, regardless of platform. Both of these tools are $9 per month, and worth getting. read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: #SERPstat #Review: All-in-One #SEO Platform

4 things to note when optimizing for local #SEO in 2017

4 things to note when optimizing for local SEO in 2017 SEO for businesses in 2017 will be revolutionary. Within the space of 3 years, it has become significantly easier to find businesses, stores or items nearby, creating a shift in user's intent and search behavior. Users no longer have to include their ... read moreLocal SEO For The Holidays (5 Point Checklist) Local SEO and a strong local presence is going to ... Get creative with your holiday promotions and specials. On the same note as number 2, holiday keywords are also best when trying to optimize for organic search. This means publishing holiday content ... read moreThe Complete Guide to Local SEO for Multiple Locations There are many ways to optimize your ... or not your current local SEO is good enough to move forward from or if it needs a complete overhaul. If it needs a complete overhaul, you will need to spend some time cleaning many things up in order to get your ... read more

Linked Data is People: Building a Knowledge Graph to Reshape the Library Staff Directory In pursuing linked data integration for library staff profiles, we have realized two primary use cases: improving the search engine optimization (SEO) for people ... CSV as well as of Excel). 4 star – Use URIs to denote things, so that people can point ... read moreSEO for Local Businesses in 2016: Key Trends and Tips In 2016, SEO will be more important than ever for local ... Please note that all of these statistics are from reports by different organizations, so we're not exactly comparing apples to apples. One of the closest things we have to that would be the ... read more7 Search Marketing Trends for 2017 from Bruce Clay's SEO Master Class in India Feb. 6, 2017, was a bright and buzzing ... So identify high-quality local and vertical directories, and claim your presence! Make sure you optimize your landing pages for local search by following SEO best practices, such as listing your business address ... read moreHow To Do Local SEO For Your Photography Website While many of the tips, strategies, and best practices for general SEO still apply, there's also an additional layer of SEO you can do to improve the likelihood of appearing in the local search results. Note ... 4 things to focus on most. #1: Optimize ... read moreLocal SEO: How to Optimize Landing Pages for Your Service Area I won't talk about the importance of local SEO, the growing trends around ... clients to illustrate my point and cover a few things that are very important when optimizing landing pages for your service area. Optimizing landing pages for your service ... read more30 Days to Better SEO – Week 4 So today's action item was to redo my about page optimizing for that term ... Rebecca goes on to discuss international and local SEO. Since I'm not looking to rank locally (I'll do business anywhere, baby!), I confess I blew through the lesson. read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: 4 things to note when optimizing for local #SEO in 2017

Four most interesting search marketing news stories of the week

We're back with our weekly round-up of the most interesting search marketing news stories from around the web.

I hope you all enjoyed last Friday's Easter search trivia quiz, and if you haven't had a chance to test your knowledge yet, be sure to have a go and share your score with us on social media!

This week: a look at the newly-relaunched Google Earth and what it could mean for marketers, and a study has shown that 45% of marketers say their biggest difficulty with Schema.org markup is proving its value.

Plus, Google's new "suggested clip" feature in search results shows how far its ability to search within videos has improved, and a new menu of Partner-only Features on Google's Developer Blog hints at some exciting things to come.

Relaunched Google Earth introduces 3D local maps, visual storytelling opportunities

Google has just unveiled a stunning relaunch of Google Earth, with a wealth of new features and information to explore. On Search Engine Watch this week, Clark Boyd gave us a tour of the new Earth, including a look at how marketers can take advantage of the visual storytelling opportunities it presents, and what it means for local search, where "near me" searches will activate a 3D local map featuring business names, photographs and contact details.

45% of marketers have difficulty showing the value of Schema markup

A recent survey carried out by Schema App, a provider of tools to help marketers use Schema markup, has provided some insight into the difficulties that marketers encounter when using Schema markup.

Schema markup is often touted as a killer search tactic which is nevertheless seeing very little uptake among website owners. It can vastly improve the look of websites on the SERP with the addition of rich data, and it is integral to a number of Google features like featured snippets.

But according to Schema App's survey, 45% of marketers say they have difficulty in "showing the value of doing Schema markup – reporting the impact and results". Forty-two percent struggle with maintaining the 'health' of their markup when Google makes changes, while 40% cited difficulties in developing a strategy around what to mark up with Schema.

Meanwhile, nearly a quarter of respondents (24%) said they had difficulty understanding Schema markup vocabulary at all.

Google shows "suggested clip" feature in search results

Google is continually improving its ability to search within a video, and to surface a particular search result within the content of a video. In a previous search news roundup we reported on the fact that Google's machine learning technology can now recognize objects within videos, as demonstrated at Google's Next Cloud conference in early March.

Then this week, Ryan Rodden of Witblade reported that Google is now showing suggested video clips in search results for particular queries:

Image: Witblade

The suggested clip appeared in a query for "blur out text in imovie", highlighting a suggested clip of 25 seconds in the middle of a how-to video. While it's unknown how accurate this result was for the query, it shows that Google is making bold inroads into searching within video and is treating video like other kinds of content to be crawled, indexed and presented as a Featured Snippet.

Given the huge rise, and popularity, of video of all forms in marketing, social media and publishing at the moment, it's a smart move and something we can probably expect to see more of in future.

Google adds extensive new menu of Partner-only Features

Google's Partner-only Features are a forum for it to debut certain search features to a select group of approved and certified providers, before they are rolled out on a wider scale. Aaron Bradley noted in the Semantic Search Marketing Google+ group this week that Google has just added a huge new menu in the Partner-only Features section of its documentation.

The new menu features eight sub-sections including "Carousels", "Indexing API", "Jobs" and "Live coverage".

All of the links currently lead to a 404 error, but it could be an interesting insight into what's to come from Google.

Rebecca Sentance is the Deputy Editor at ClickZ and Search Engine Watch.

Want to stay on top of the latest search trends? Get top insights and news from our search experts.

Related reading

After a tentative launch in October 2016, Google has released its Fact Check feature in search results worldwide. How does it work, and what can you do to get your site included?

Welcome to our weekly round-up of all the latest news and research from the world of search marketing and beyond. This week, ... read more

These are interesting times for voice search, both in terms of its adoption among consumers and its technological development. We have moved ... read more

If your company's email marketing campaign isn't seeing success, you might want to rethink your strategy. Creating or updating your campaign to focus more on local marketing could be the answer you've been looking for.

Source: Four most interesting search marketing news stories of the week

Content #Marketing Best Practices: Content Writing in 2017

Content Marketing Best Practices: Content Writing in 2017 This is the second article in a series of guides for content specialists on how to write successfully both for people and search engines in 2017. Check out previous one and stay tuned for new updates. I don't like the concept of "optimizing content ... read more5 Incredible Content Marketing Examples Used By Nonprofits So how can nonprofits take things to the next level with their marketing? We analyzed the online content and social profiles of the top 100 nonprofits from around the world. In the end, we chose the 5 campaigns that we felt were best executed and most ... read moreFusion Marketing Partners CEO to Speak at Summit on Content Marketing Fusion Marketing Partners ... Seven Essential Content Marketing Best Practices How to Time Your Content to Match the Buyer's Journey Best Ways to Measure Your Content's Impact on Revenue According to Alan Sharpe, Chair of the 2017 Summit on Content ... read more

30 Habits of Highly Productive Content Teams [Infographic] Yet your workflow may be robbing you of nights and weekends, according to Heather Hurst, director of corporate marketing ... lot more than just writing some words, finding a picture, and publishing." Templates help authors create content efficiently ... read moreShould an e-book Be Part of Your Content Marketing Strategy? the e-book could provide best practices in email marketing. You're creating value without pushing a sale. How Would We Market the e-book? Content created in a bubble is worthless. You need a marketing plan for your e-book before you even create it. read moreHow Headline Best Practices Will Change In 2017 With those factors in mind, these are a handful of tips you'll need to be successful with headlines in 2017: Use these tips and considerations to rebuild your headline strategy in content marketing. You don't have to do a complete overhaul, but it's ... read more6 Reasons Your Next Content Project Is a Mess Before It's Even Started A staggering 89 percent of marketers are engaged in content marketing today, but only 19 percent think their current efforts are very successful, according to a recent ebook by Jay Baer. Is this a surprise? Not really, given that best practices are ... read moreMarketing Automation Best Practices: For the Beginner Maybe this is why the For Dummies brand asked me to write Marketing Automation for Dummies – they knew I could relate. While writing the book, it became apparent to me there are many levels of marketing automation best practices that people need to know ... read more12 Content Marketing Best Practices for Schools and Colleges Your inbound marketing strategy will get you nowhere until you establish and consistently carry out an integrated and targeted content marketing plan. You could be using all the right keywords and writing ... have no set of best practices to help ... read moreContent Marketing Best Practices The key in content marketing is delivering your message to your audience regardless of the medium. Here are seven best practices you can follow to ... the longer your post the better the results. Why? Writing a comprehensive blog requires greater in ... read more

Buy AutoTrafficRSS script now for $27 only!

We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.
Source: Content #Marketing Best Practices: Content Writing in 2017