Marketing Land Quiz – December 4: Do You Know What Happened In Digital Marketing This Week?

Amy Gesenhues is Third Door Media's General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy's articles.
Source: Marketing Land Quiz – December 4: Do You Know What Happened In Digital Marketing This Week?

#SEO #News Roundup: #Google Trials App-Only Content on Mobile Search

SEO News Roundup: Google Trials App-Only Content on Mobile Search Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android platform, the beta will index app-only content so that it is visible on mobile when relevant to the search query ... read moreSix of the most interesting SEM stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products, a single concession to Bing and many instances of mobile phone screenshots that you can ... read more

Street Fight Daily: Google Delivers Same-Day, Local Search on Mobile A roundup of today's big stories in hyperlocal content, commerce, and technology. Google Shopping Express Test ... Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses (Search Engine Land) Mobile Internet usage is growing hugely ... read moreTechnology Stock Roundup: TWTR-GOOGL Deal, YHOO Rollercoaster - Analyst Blog Since most news and media events break ... two led Twitter to end the agreement and Google had to close down its Real Time Search Engine service that was based on input from Twitter. The integration is live on mobile at the moment but will also be ... read moreThe Ultimate Google I/O 2012 Preview This post will be part news recap, part rumor roundup ... are Google's way of gathering data on precisely how people interact with content. 3) Build a mobile, voice-centered "Do engine" ('Assistant') that's less about returning search results ... read moreRoundup: Hulu eyes world domination, Schmidt busts antitrust talk, Nokia plots app store and more Hulu closer to going global — The online video site backed by NBC Universal and Fox has signed a bevy of content ... has more. Google Founders' letter casts wary eye on Wolfram | Alpha — Widely circulated today, the search engine's annual letter ... read moreChina's Porn Trick Authorities even recruited college students and mothers to help in the roundup. The officials managed ... the foreign interloper Google, accusing the search engine of allowing too much porn to show up in results. By picking on a suspect foreign company ... read moreWhat's New in Digital Scholarship: Tracking SOPA, when filter bubbles aren't bubbles, and the uses of incivility How filter-y are search engine filter bubbles, really ... "Newspaper paywalls — the hype and the reality: A study of how paid news content impacts on media corporation revenues": Study from Auckland University of Technology, New Zealand, published ... read moreThe Zacks Analyst Blog Highlights: Facebook, Google, Microsoft, Yahoo and Apple Every day the Zacks Equity Research analysts discuss the latest news and events impacting stocks ... Yahoo being both a publisher and a search engine is in the peculiar position that its content is protected while its search business sees increased litigation. read moreHow to create a mobile website for your business Features include click-to-call, SEO ... Google maps integration. mobiSiteGalore has a huge selection of available features that you can draw on to create some very sophisticated mobile websites. Features include widgets to do site search, add Google News ... read more

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Source: #SEO #News Roundup: #Google Trials App-Only Content on Mobile Search

SearchCap: Google Penguin Delay, Search Channels & Google Map Maker

Get the best search news, tips and resources, delivered each day.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

From Search Engine Land:

Google: New Penguin Algorithm Update Not Happening Until Next YearDec 3, 2015 by Barry Schwartz

Webmasters and SEOs need to have a bit more patience, as Google is not releasing the updated Penguin algorithm this year.

Are Paid & Organic Distinct Channels? Not So Fast.Dec 3, 2015 by Andrew Goodman

Search marketing channels are often both data-driven and siloed, but contributor Andrew Goodman notes that clients don't necessarily see it that way. To improve performance, he says, we must understand the greater picture.

5 Major Differences Between Google Map Maker & Google My Business GuidelinesDec 3, 2015 by Joy Hawkins

Columnist and local search expert Joy Hawkins outlines some differences between two of Google's local/maps services, discussing which might come in handy based on your situation.

aimClear's Psychographic Targeting for Political Advertising Agencies' WINSDec 3, 2015 by Sponsored Content: aimClear

  In round 3 of our political social targeting series we look at how psychographic targeting will impact paid social during the ongoing presidential campaign and the thousands of undercard races that are about to launch in 2016. For this edition, we tapped the experience of one of our own: Kevin Watterson, who worked in […]

Top Searches On Bing In 2015: Caitlyn Jenner, Tom Brady & ParisDec 3, 2015 by Amy Gesenhues

Microsoft released this year's top Bing searches for celebrities, athletes, news stories and a number of other categories.

Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing: Search News From Around The Web:

Local & Maps

Link Building

SEO

Search Marketing

(Some images used under license from Shutterstock.com.)
Source: SearchCap: Google Penguin Delay, Search Channels & Google Map Maker

10 #SEO Tips for Financial Advisors

10 SEO Tips for Financial Advisors As a financial advisor in today's digital economy, if your services cannot easily be discovered via search engines, you are doing prospective clients—in your community and beyond—a grand disservice by neglecting to establish a potentially powerful ... read more10 Tax-Reducing Tips From Robert Keebler, CPA, Author He has compiled a list of tax tips that advisors should keep in mind. Here are the ones he told Financial Advisor magazine he considers to be the 10 most important. No. 10: Harvest capital gains to the extent the 0 percent capital gain rate applies. read more

15 Tips for First-Time Entrepreneurs There is no end to the many financial, legal, staffing ... there is a lot of conflicting advice out there for the aspiring entrepreneur. But here are 15 core tips to help you begin navigating the startup landscape: 1‎. Start a Business You Are Passionate ... read more10 Tips To Not Stuff Up Your Email Marketing Plan This Festive Season Data solutions provider Return Path has issued its top ten email tips to help ensure both consumers and retailers ... which are optimised to capture financial and credit card data. At the same time, smaller suppliers are creating vulnerabilities within ... read more12 Influential Experts Give Their Top Money Tip for 2016 In fact, you could spend countless hours reading the tips and strategies of experts to learn ... to distill practical and digestible lessons from complex financial concepts. The author, advisor and successful businessman said that investors need to adhere ... read moreSome tips to help find the right financial adviser: Mayers A recent column looked at why it's important to ask how your advisor is paid. How they respond to the question is as important as the answer itself. That article prompted an email from C.M, who is leaving his financial ... a list of 10 key interview ... read more10 Infamous "Last Words" of Personal Finance 10. "That won't happen to me." People often assume they don't need to insure themselves against disaster, said Jeff Jones, a certified financial planner with Longview Financial Advisors ... rates and money-saving tips. Its editors are regularly featured ... read more10 Economists to Follow on Twitter If you cover business, money or the economy, follow the experts for their commentary, tips and insights about issues you might ... Washington University School of Business, and blogs about financial literacy and education—she is an especially helpful ... read more10 questions to ask your partner before having a baby MUST READ: 4 tips for Malaysia's middle class to ... Somewhere around eight to 10 times your current annual income is pretty standard in order to ensure the financial continuity of your loved one. 10. How will you save more money? Having a child is one ... read more20 Helpful Tips for Cleaning and Organizing When You're Chronically Ill Given that spectrum, it's impossible to come up with tips that apply to everyone ... Make your home as user-friendly as possible If you're planning future home purchases, look for products that require less cleaning, maintenance and effort. read more

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Source: 10 #SEO Tips for Financial Advisors

Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago

No fluff - just the best news in paid search marketing every week.

Thanksgiving is becoming an e-commerce event all its own. Search spend increased 19.6 percent on Thanksgiving day but remained relatively flat on Black Friday, according to Kenshoo.

From the first of the month through Black Friday, paid search spend ticked up up a modest 3.7 percent, compared to a year ago, between November 1 and Black Friday, November 27.

That spend increase, no surprise, was driven largely by Shopping campaigns and mobile. Product Listing Ad (PLA) spend rose 35 percent compared to the same period last year. Mobile search spend increased 64 percent.

Mobile Click And Conversion Share Increasing

Mobile's click share cut into both desktop and tablet share. For the full period, mobile drove nearly half of all paid search clicks and over half on the key Thanksgiving and Black Friday shopping days.

Source: Kenshoo. Nov. 1–27, 2015

Conversion rates on mobile still don't rival desktop but improved over 2014 and generated nearly a quarter of all paid search sales during the period.

Black Friday In The UK

As retailers in the UK adopt the Black Friday sale strategies of their US peers, paid search ad spend and sales on Black Friday are on the rise.

Source: Kenshoo

About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin. (Some images used under license from Shutterstock.com.)
Source: Search Spend Rose 20 Percent On Thanksgiving, Flat On Black Friday From A Year Ago

#SEO #News Roundup: #Google Trials App-Only Content on Mobile Search

SEO News Roundup: Google Trials App-Only Content on Mobile Search Google is currently trialling the introduction of app only content on mobile SERPs. Currently experimenting with nine apps on the Android platform, the beta will index app-only content so that it is visible on mobile when relevant to the search query ... read moreSix of the most interesting SEM stories of the week Welcome to our weekly round-up of all the latest news and research from around the world of search marketing and beyond. This week: updates to multiple Google products, a single concession to Bing and many instances of mobile phone screenshots that you can ... read more

Street Fight Daily: Google Delivers Same-Day, Local Search on Mobile A roundup of today's big stories in hyperlocal content, commerce, and technology. Google Shopping Express Test ... Only 29% Of Consumers Regularly Use Mobile Devices To Find Local Businesses (Search Engine Land) Mobile Internet usage is growing hugely ... read moreTechnology Stock Roundup: TWTR-GOOGL Deal, YHOO Rollercoaster - Analyst Blog Since most news and media events break ... two led Twitter to end the agreement and Google had to close down its Real Time Search Engine service that was based on input from Twitter. The integration is live on mobile at the moment but will also be ... read moreRoundup: Hulu eyes world domination, Schmidt busts antitrust talk, Nokia plots app store and more Hulu closer to going global — The online video site backed by NBC Universal and Fox has signed a bevy of content ... has more. Google Founders' letter casts wary eye on Wolfram | Alpha — Widely circulated today, the search engine's annual letter ... read moreChina's Porn Trick Authorities even recruited college students and mothers to help in the roundup. The officials managed ... the foreign interloper Google, accusing the search engine of allowing too much porn to show up in results. By picking on a suspect foreign company ... read moreWhat's New in Digital Scholarship: Tracking SOPA, when filter bubbles aren't bubbles, and the uses of incivility How filter-y are search engine filter bubbles, really ... "Newspaper paywalls — the hype and the reality: A study of how paid news content impacts on media corporation revenues": Study from Auckland University of Technology, New Zealand, published ... read moreHow to create a mobile website for your business Features include click-to-call, SEO ... Google maps integration. mobiSiteGalore has a huge selection of available features that you can draw on to create some very sophisticated mobile websites. Features include widgets to do site search, add Google News ... read moreHotel Mobile Marketing & Distribution Do's and Don'ts The Google ... prefer a mobile app only in the following three categories: social networking, music and games. For everything else they prefer to browse (i.e. search for mobile websites). In every other category that pertains to travel research, planning ... read moreHotelTonight expands and official launch for Crashpads, GetYourGuide uses British monarch, Gmail goes visual, and more Today Google announced a trial of a visual ... will be able to search for accommodation from providers such as InterHome and TUI. Roomlr is using a tool provided by NextPax known as the PaxGenerator to power the new search engine. The site claims to ... read more

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Source: #SEO #News Roundup: #Google Trials App-Only Content on Mobile Search

Common Interview Questions for e-Marketing Specialists

The most profitable marketing is now done online and in the mobile sphere. As a result, skilled e-marketing specialists are in heavy demand. The strong demand for workers in this field means the pay is very attractive. If you can consistently put together profitable email, Web and mobile marketing campaigns, you can enjoy a lucrative and satisfying career as an e-marketing specialist.

The first step is landing an interview and then acing it. By anticipating the interview questions and being ready with winning answers, you can set yourself apart from the competition.

"What Is Your Background in Digital Marketing?"

First and foremost, companies want to know what you have already achieved in the field. While some businesses are willing to hire and train promising new graduates with limited real-world experience, they at least want to hear about an internship you held or a project you completed in college that required putting your e-marketing knowledge to good use.

If you have some experience in the field, highlight your successes and be sure to explain how your previous experience puts you in the best position to make an immediate impact once you are hired. Recent graduates and young professionals with limited experience can still shine on this question. Describe a time in college when you used viral marketing to promote a fraternity event or harnessed the power of social media to raise money for a cause; these kinds of things demonstrate a knack for e-marketing.

"Where Do You See the Industry Heading in Five or 10 Years?"

The most successful e-marketers are forward thinkers. The field evolves quickly from one year to the next. Mobile marketing was almost nonexistent in 2010. By 2013, most cutting-edge businesses had mobile-friendly websites and engaged in some form of text-based marketing. Google, the dominant search engine, regularly overhauls its algorithm for ranking websites organically. Digital marketers who fail to stay on top of these changes get their sites buried in the search results.

Since no one can see the future, there is no right or wrong answer to this question, and your interviewer knows that. However, he wants to see that you have given the issue some thought and, if hired, you won't be plagued by inertia. Spend some time before your interview brainstorming changes you think might happen in the industry, and then organize those thoughts into a well-articulated answer.

"Tell Me What You Know About (Esoteric Industry Term)"

At some point, your interviewer is likely to throw out a technical term used in the industry and ask you to define it and tell him what you know about it. For example, he might ask you to differentiate between search engine optimization (SEO) and search engine marketing (SEM). For reference, SEO is getting a website ranked in a search engine's organic (free) results, while SEM is a broader term that includes SEO along with paid search advertising, such as pay per click (PPC).

Make sure you do your homework and obtain a working knowledge of the field's intricacies before your interview. While companies expect a learning curve with new hires, they strongly prefer knowledgeable candidates who require little handholding or remedial training.

"What Questions Do You Have for Me?"

When an interviewer invites you to ask questions, he is not simply flipping the script and allowing you to interview him. He is judging your questions just as much as your answers to his questions. Asking thoughtful questions shows you are serious about the position and have prepared for the interview.

Come ready with questions about upward mobility, leadership opportunities and career paths. Wait for the offer session to go over any questions about vacation time, lunch break policies, dress codes and anything else that shows more of an interest in not working than working.

Source: Common Interview Questions for e-Marketing Specialists