Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Source: 12 Types of Awesome Visual Content You Can Use in Your #Blog Posts
Wednesday, October 25, 2017
12 Types of Awesome Visual Content You Can Use in Your #Blog Posts
12 Types of Awesome Visual Content You Can Use in Your Blog Posts How many times have you pondered over which images to use in a paragraph, blog post, web page, etc.? I struggle choosing a visual for my content. Yet, it's important, as frequently cited research shows that images attract more people to the content and ... read more12 Ways to Market Your Organization on Pinterest So if a client that doesn't have anything visual ... on Pinterest! Use the engaged and passionate pinners to drive traffic to something you sell (see products above). And, of course, you can't forget about your blog posts and other content. read more9 Content Promotion Tools to Skyrocket Your Blog Traffic You can search by industry-based topics and keywords or even type in your competitor's domain or latest blog post ... is an awesome tool for scouting the best content in the game. Use it to generate new ideas and tap into viral posts. read more
Source: 12 Types of Awesome Visual Content You Can Use in Your #Blog Posts
Source: 12 Types of Awesome Visual Content You Can Use in Your #Blog Posts
JD.com inks partnership deal with Chinese search engine Sogou
JD.com has formed a strategic partnership with Chinese search engine Sogou, to leverage big data to improve targeting.
The move comes months after the e-commerce giant inked a similar deal with search powerhouse Baidu in a bid to help brands target consumers more effectively.
The deal will give Sogou users direct access to JD.com's shopping platform via Sogou's search, news aggregation and yellow pages mobile apps.
It will also leverage big data insights and AI technology to provide more relevant advertising and shopping content to Sogou's users across Sogou Search and Sogou Keyboard.
Sogou, which is a subsidiary of one of China's leading online media, video, search, and gaming business group Sohu, is the latest technology company to partner with JD.com, which is on a mission to boost its brand and services as it competes with Alibaba.
JD.com has recently signed deals with Nielsen and NetEase to improve its advertising and marketing.
Digital Trading Awards
Rewarding Programmatic Performance
Find out moreSource: JD.com inks partnership deal with Chinese search engine Sogou
Tuesday, October 24, 2017
Why You #Rank On #Google But Not On #Bing And #Yahoo (And How to Fix It)
Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It) When you can Google the word google and find that it's now a verb meaning "to use the Google search engine to obtain information about someone or something"—you know Google's become a household name. No doubt Google is the biggest search engine ... read moreDominating the SERPs: How to Take up Multiple Spots on Google's First Page You have multiple opportunities to land on the all-important first page of Google search results. See three ways to score multiple spots on the page. There is a reason why SEO is such ... a bit higher than that (Bing and Yahoo traffic has always been ... read more8 Free and Simple SEO Tools for Bootstrapped Business Owners Unfortunately, many of the best SEO tools on the market (like SEMrush and Ahrefs) can run you about $100/month, which might not be ideal for a ... it goes beyond Google and gets you suggestions from Bing, Yahoo, Amazon, YouTube, Answers.com, and more. read more
Source: Why You #Rank On #Google But Not On #Bing And #Yahoo (And How to Fix It)
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Source: Why You #Rank On #Google But Not On #Bing And #Yahoo (And How to Fix It)
Dominate your farm and amp your SEO with content marketing
Top producing real estate agents are increasingly turning to content marketing because they recognize its long-term effectiveness in improving their visibility, search engine ranking and lead flow.
These agents build reputations as their farm's leading expert. Prospects in their firm learn that they're capable of providing more value than low-cost alternatives thanks to consistently publishing content that demonstrates their expertise.
Successful content marketing is like romance; success requires time and attention, but with enough passion it feels effortless and fun.
What is content marketing?
Content marketing sidesteps traditional advertising; instead of a salesy pitch, its content centers on forming relationships with consumers by providing information that answers their questions, solves their problems and improves their lives.
Many agents live and work where they sell property and want to produce useful content for their clients and prospects because they care about their communities. In this article, we'll describe some of the creative ways real estate agents use content marketing to turbocharge their geographic farming and amp their search engine optimization (SEO).
Effective content marketing
Effective content must be appealing, informative and, most importantly, unique. Someone else's content won't cut it – search engines look for one-of-a-kind articles and videos when determining relevancy and prominence in search results because they know generic posts rarely draw readers. And article engagement is one of the key metrics they use to rank search results.
Poor, generic content also irks the readers who read it. They may appreciate the occasional curated social media post, but they will not value mailers and email full of the same content every other agent pushes.
For agents who don't have a skilled writer on their team, freelancers are a great option. You can expect to pay between $50 and $150 per 500-word article, and should plan on at least two per month to gain traction. You could also consider purchasing just one freelance article each month and supplement it with a post you write or produce through another medium such as video.
Many top agents choose a third option, and use a marketing company like Discover Pubs that provides unique content under their name.
Providing useful information to buyers and sellers is a crucial part of a real estate agent's job, so it's no surprise that they've jumped on content marketing. We summarize some effective content strategies agents use below: blogs, social media, local publications, email and SEO.
Blogs
Blogs are one of the best ways agents can keep clients and prospects thinking about and engaged with their business. However, agents must regularly update their blog if they want to see results. That means creating an editorial schedule or working with a company like Discover that posts original content for them.
The good news for real estate agents serious about content marketing is that they don't have to search far to find new material. They can write about topics their clients and network will always care about: new local businesses, nearby neighborhoods, the local fireworks show — the list goes on and on. Agents looking to gain traction should also experiment with mediums. Videos, in particular, provide potential clients a valuable glimpse into an agent's personality.
Social media
A solid content marketing strategy centers on piecing out a single piece of content on many different platforms. Social media is a blog's natural partner. Agents should promote each post they create multiple times on each of their social media accounts to drive traffic back to their website.
Many agents already use social media to highlight new listings, client testimonials and more. Few, however, leverage these networks to disseminate unique local content, which means those that do have a huge opportunity to stand out.
Local publications
Many top agents aggressively market their geographic farms. The world is no doubt digital, but many might not know that direct mail delivered an ROI 600 percent higher than all digital channels combined last year, according to the Data and Marketing Association's 2017 annual marketing report. In fact, in 2016 response rates for direct mail were the highest in over a decade, the report showed.
An effective multichannel content marketing plan fits hand in glove with geographic farming. Many top agents implement a content strategy by mailing custom publications or newsletters with content tailored to their farms. When agents publish local events and useful information about the local housing market, homeowners begin to recognize them as experts and market leaders. Agents might have staff create a newsletter or real estate newspaper, or work with a company that can build it for them.
Discover offers agents direct mail publications that include custom local content, which is also repurposed for digital content marketing.
Storytelling is one of the most popular and effective forms of email marketing. Instead of selling, agents should craft content that has a hook and includes a beginning, middle and end. For example, you could write an email about the history of a neighborhood or list a few of the reasons why spring is the best time to sell a home.
Keep your content marketing emails short – instead of pasting an entire article into an email, just tease the first few sentences. Then, add a "READ MORE" link that directs readers to your blog for the full story. This will drive more traffic to your site and help you track which articles appeal to your prospects.
SEO
Search engines match users' search queries with relevant websites, which supports the art of search engine optimization (SEO). You want your website to pop up when prospects enter a query for the services you offer.
Search engines constantly tweak their algorithms, so real estate agents should keep abreast of the latest SEO best practices to get the most out of content marketing. One of the core, effective strategies involves monitoring the keywords and phrases that prospects most search on Google.
We outline elements of an effective SEO content strategy below.
For content marketing success, keep it simple
For one, don't overthink SEO. One of content marketing's magical properties is that SEO drastically improves once agents begin a consistent marketing program, even if they don't research keywords.
In many cases, the optimal keywords and phrases that boost SEO already live in a good piece of content. Google works hard to close SEO loopholes so that it delivers the best possible content to searchers, which is exactly what quality real estate content marketing is all about.
Content marketing may be time-consuming (at least for do-it-yourselfers), but it doesn't have to be hard. Consistently creating local content and distributing it effectively each month is the most critical component of a successful content marketing strategy.
These days, real estate agents focused on demonstrating expertise rather than "selling" win. With the right content marketing strategy, agents can foster lucrative relationships with their farms and dominate the market.
Discover Publications can help you become a thought leader in your community through focused content marketing campaigns. You can have Discover put out personalized publications to your exclusive sales territory, send compelling emails, post content to a blog built just for you, and update your social media channels with your custom content without lifting a finger.
Source: Dominate your farm and amp your SEO with content marketing
Monday, October 23, 2017
9 Technical #SEO Problems in #WordPress and How to Fix Them
9 Technical SEO Problems in WordPress and How to Fix Them Everybody is running behind SEO when it comes to higher ranking in SERPs. Unfortunately, most of the WordPress users overlook technical SEO problems, which in turn disrupts the digital marketing procedure. If you think you are doing 100% efficient SEO for ... read more8 Common Technical SEO Issues and How to Solve Them seoClarity has been executing site audits for many years and sometimes it can be frustrating to come across the same technical SEO issues over and ... to scan your site. How To Fix It: The solutions to site speed issues can vary from simple to complex. read more9 Reasons WordPress is Perfect for Small Businesses WordPress is a content management system that is used by over 75 million websites worldwide. There are a plethora of reasons that this crazy amount of people use it but we can boil it down to about 9 main ... had that problem and knows how to fix it. read more
Source: 9 Technical #SEO Problems in #WordPress and How to Fix Them
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Source: 9 Technical #SEO Problems in #WordPress and How to Fix Them
7 ways marketers can pump up search and SEO efforts
Today's marketers know that if you're not first, you're last.
That's especially true when it comes to search marketing and SEO tactics that marketing pros must embrace for successful, well-rounded campaigns.
Consider these seven insights from experts who spoke at a recent State of Search conference:
1 . Use structured data.
Structured data, or Schema Markup, is no longer a fun micro-advantage, but a crucial component to ranking and to creating usable insights in analytics. Google and other search engines rely on "structured data" to understand the relationship between your website (including your products and team) and those searching for it. It's also an important component to ranking in position.
Martha van Berkel of Schema App said brand managers can use this structured information for their own analytics by using the tags created for search engines as custom dimensions in Google Analytics.
If marketers are providing exceptional detail to search engines, use that information to further understand how users interact with your site at a granular level—rather than looking at what URLs are most frequently visited.
2. Rely on machines .
The key to automation is to reduce the burden of rote tasks. Frequent tasks (automated SQRs, data analysis, bid adjustments, etc.) are perfect examples.
The value that experts provide is the ability to implement automation that allows small or repetitive tasks to be taken care of by a machine, freeing up your focus for tactics that make your work invaluable.
Former Googler Dan Gilbert of BrainLabs said marketers are consistently working across hundreds of data points every single day. He asked, Who do you think is better equipped to pull insights across that large of a spectrum: a human or a machine?
3. Aim for cohesion across channels.
A unified strategy will always be more successful than individual departments. Working as a team to develop a strategy that supports both sides allows marketers to do better work for their clients.
John Leo Weber of Geek Powered Studios said several problems can develop when agencies don't share their knowledge while working toward the same goal. Luckily, there are several tactics you can implement to better market across channels.
4. Focus on voice search, not artificial intelligence.
Voice search is here to stay, and will only become more important to marketing efforts. That means you have to understand how it works.
Ask:
· Where are devices pulling their information?
· What information do people want when they ask their phones or devices questions?
· How can I optimize this?
Remember, providing answers to consumer questions is providing value to (potentially) happy customers.
Marketers can capture excessively long tail queries, dig through reports for conversational snippets and build content that provides detailed answers.
[RELATED: Discover the digital strategies you need to break out of your siloand succeed in today's changing marketing communications mashup.]
5. For SEO, location still matters.
Filtration can kill an organization, but there are a few ways that it can be solved.
Proximity will always matter significantly, but reviews, proper categorizing and citing, evaluating competition, grabbing snippets, capturing intent and being active in the community are all ways that marketers can ensure clients retain their visibility.
The most cruciall component is garnering real reviews and notoriety from local organizations through digital PR. No matter how optimized your website is, reviews from a many sources can better sway consumers.
6. Influencers are changing.
Reviews have a massive impact on local SEO. Google My Business, Facebook, Yelp and general product reviews matter, but the internet contains more than those places.
Duane Forrester said influencers in a consumer's life are starting to shift. He shared that 70 percent of teenage YouTube subscribers say they related to YouTube celebrities rather than traditional celebrities. Four in 10 say their favorite creator understands them better than their friends, and 7 in 10 indicated that YouTube creators are directly driving changes and reshaping culture.
As marketers, we must be aware of who our audience trusts and how we can get involved.
7. Occupy position 0…or else.
These days it's amazing how much you can do within Google. For instance, it's now possible to look up a movie summary, find where it's playing, buy tickets and get directions to the theater without ever leaving the search giant.
Google curates the content it wants and prefers its own sources. This means you must play into Google's game and provide as much structured data as possible so that Google can manipulate and display it to its users.
For marketers, it's no longer a game of ranking No. 1, below the ads. It's about being the first result, period.
Mike Kaplan is an SEO analyst at Workshop Digital, a digital marketing company in Richmond, VA. A version of this article first appeared on Workshop Digital's blog.
(Image via)
Source: 7 ways marketers can pump up search and SEO efforts
Sunday, October 22, 2017
Why You #Rank On #Google But Not On #Bing And #Yahoo (And How to Fix It)
Why You Rank On Google But Not On Bing And Yahoo (And How to Fix It) When you can Google the word google and find that it's now a verb meaning "to use the Google search engine to obtain information about someone or something"—you know Google's become a household name. No doubt Google is the biggest search engine ... read moreHow to Build Links for Bing vs. Google Have you ... why you rank well (e.g., Page 1) on Google, but rank poorly (Page 4 or lower) on other search engines, like Bing? It can be confusing. You've invested in SEO. Shouldn't optimizing for one search engine work for all search engines? Well ... read moreLexington-Fayette, Kentucky Reason #299 Why Donating to the Regional .Well-Beyond. 'Marketing Network (#WellBeyond) Business May Be a Dreadful Choice Apps may or may not have a connection to the internet. App is a modern take on the word software or application. This is why you probably ... search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. read more
Source: Why You #Rank On #Google But Not On #Bing And #Yahoo (And How to Fix It)
Buy AutoTrafficRSS script now for $27 only!
We will send the script to your PayPal email within few hours,Please add FullContentRSS@gmail.com to your email contact.Source: Why You #Rank On #Google But Not On #Bing And #Yahoo (And How to Fix It)
Subscribe to:
Posts (Atom)