70 SEO Statistics That Prove the Power of Search

When it comes to getting found online, there is no better medium than search. Since the creation of search engines, SEO has been a powerful strategy to ensure that your brand gets noticed by the right user, at the right time. While the search industry has shifted over the years, one thing remains solid, SEO is essential for online marketing success.

Good SEO takes time and dedication. It's more than just link building or content creation. Depending on the industry and the type of search you are trying to increase your visibility in you're going to need to use different strategies and tactics. Today's search engines give users more options than ever, making them even more lucrative for site owners than ever before. Below are 70 SEO statistics that prove the power of search.

Organic Search

The top 2 online activities are search and email.

Ranking highly for organic search results is crucial; between 70% and 80% of users completely ignore paid advertisements.

66% of distinct search queries result in 1 or more clicks.

21% of searchers click more than one result.

Over 63% of all searches are performed using Google.

94% of all mobile and tablet search traffic comes from Google.

Search engines drive 300% more traffic to sites than social media.

87% of smartphone owners use a search engine at least once per day.

60% of clicks go to the top three websites in search engine results.

50% of search queries are four words or longer.

The average time spent on a search session is less than 1 minute long.

50% of visitors are more likely to click a result if the brand appears multiple times in search engine results.

SEO leads have a 14.6% close rate compared to only 1.7% for outbound leads such as print advertisements.

75% of users never click past the first page of search results.

Inbound leads, such as SEO, cost 61% less than outbound leads, such as direct mail or cold calling.

Marketers using both organic SEO techniques and pay-per-click ads see an average of 25% more clicks and 27% more profits compared to using a single technique

Companies are predicted to spend $79 billion on SEO by 2020.

93% of online experiences begin with a search engine.

57% of B2B marketers stated that SEO generates more leads than any other marketing initiative.

81% of people perform some type of online research before making a large purchase.

75% of people never scroll past the first page of search engines.

61% of internet users do research on a product online before making a purchase.

Leads from search engines have a 14.6% close rate, while outbound leads (ex. cold-calling, direct mail, etc.) have a 1.7% close rate.

70-80% of people ignore paid search results, choosing to only click on organic listings.

55% of searchers don't know which links in the Search Engine Results pages are PPC ads, according to a new survey. And up to 50% of users shown a Search engine Results page screenshot could not identify paid ads.

Bounce rates increase by 50% if your website takes 2 seconds extra to load.

Conversions fall by 12% for every extra second that it takes your website to load.

Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise, and 42% of this group stating effectiveness is increasing significantly.

Total Organic search visits fell 7% Y/Y in Q2, down from 11% Y/Y growth a year earlier, as organic listings face increased competition from paid search ads, particularly on mobile.

Local Search

50% of users who perform a local search on their smartphone visit a physical store within one day

80% – 90% of shoppers read online reviews before buying a product

72% of consumers who perform a local search visit a store within 5 miles of their current location.

61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.

88% of consumers trust online reviews as much as they trust personal recommendations.

86% of people look up the location of a business on Google Maps.

78% of location-based mobile searches result in an offline purchase.

18% of location-based mobile searches result in a sale within one day.

Businesses that have a strong keyword in the business name rank 1.5 spots higher than if there is no keyword in the name.72% of consumers who did a local search visited a store within five miles.

Content

Quality content is the key factor in any good SEO strategy. Improvements in content have been known to increase blog traffic by as much as 2,000%

Business-to-business marketers with blogs receive 67% more leads.

Companies who blog receive 97% more site links than those who don't.

Companies who blog have 434% more indexed pages than those who don't. That means more leads!

Updating and republishing old blog posts can increase traffic more than 100%

72% of marketers say the single most effective SEO tactic is relevant content creation

47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.

A Backlinko report revealed that longer content tends to rank higher. The average first page result on Google contains 1,890 words.

A July 2015 study by Moz and BuzzSumo analyzed the shares and links of over 1 million articles and found that long-form content of over 1,000 words consistently receives more shares and links than shorter form content

The Backlinko study also reported that using a single image within content will increase search engine rankings.

62% of B2B marketers and 51% of B2C marketers have optimized their blogs for mobile in order to improve SEO.

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Google

Google now handles at least 2 trillion searches per year

Google currently holds 80.5% of total search engine market share (up from 65.5% in January 2016).

Google has decreased the number of organic blue links displayed as the result of a search from 10 to 8.5, on average.

Google accounts for over 76% of all global desktop search traffic, followed by Bing at 8%, Baidu at 7.5% and Yahoo at 7%.

Google accounts for over 94% of all mobile/tablet search traffic globally, followed by Yahoo at 3% and Bing at 1%.

In 2016 Google generated $63.11 billion in net digital ad revenues worldwide, an increase of 19.0% over 2015. That represents 32.4% of the worldwide digital ad market, which in 2016 is worth $229.25 billion.

Google receives over 57,000 searches per second on any given day.

According to Andrey Lipattsev, Search Quality Senior Strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website for search.

Google "near me" searches have increased by two times over the past year.

Google changes its search engine algorithm roughly 500 – 600 time per year

On Google, 18% of organic clicks go to the first search result, 10% go to the second, and 7% go to the third.

Emerging Trends

YouTube is the world's second largest search engine

Voice queries have increased 3400% since 2008

A well-optimized video is up to 52 times more likely to show up on the first page of Google than a text article

As of 2015, more searches are done every day on mobile devices than desktops.

87% of people who own a smartphone use a search engine at least once a day.

40% of mobile website visitors will leave the site if it takes more than 3 seconds to load.

Voice search currently accounts for 10% of total searches.

75% percent of internet use will be mobile in 2017, up slightly from 2016, as a growing number of consumers around the world access the web on smartphones and tablets, media buying agency Zenith forecasts.

By 2019, 85% of US internet traffic will be video.

75% percent of internet use will be mobile in 2017, up from 71% this year.

There are more reasons than ever before to invest in SEO. If you are serious about driving quality, targeted visitors to your website, taking time to learn and implement SEO will pay off huge in the long run. If you are interested in learning SEO, check out my course below.

Sources:

Marketing Sherpa

Red Website Design

MarketingProfs

Search Engine Land

Search Engine Land

Moz

Search Engine Journal

Moz

Search Engine Land

NetMarketshare

Moz

Ironpaper

HubSpot

Search Engine Journal

HubSpot

Moz

Local SEO Guide

Brafton

Search Engine Journal

imFORZA

imFORZA

Search Engine Journal

Search Engine Land

Search Engine Land

Forbes

Merkle

Click X

HubSpot

Search Engine Land

Tyton Media

Internet Live Stats

Android Police

Mushroom Networks

Inside View. Archived page

HubSpot State of Inbound Marketing Lead Generation Report, 2010: Archived reference

ContentPlus, now Axonn Media. Original infographic

Backlinko

HubSpot

Backlinko

Unbounce

WordStream

MarketDive

Reuters

Cisco

Internet Live Stats

eMarketer

Searchmetrics

Author: Ryan Shelley

Ryan's pretty much your average guy, except for the average part. He is the owner and founder of Shelley Media Arts LLC.  He is passionate about helping companies make a more personal connection online with their customers and prospects. Ryan is active in influencing and promoting human driven SEO, personalized marketing and empathic… View full profile ›

Source: 70 SEO Statistics That Prove the Power of Search

Poisoning the Well: Banking Trojan Targets #Google Search Results

Poisoning the Well: Banking Trojan Targets Google Search Results It has become common for users to use Google to find information that they do not know. In a quick Google search you can find practically anything you need to know. Links returned by a Google search, however, are not guaranteed to be safe. In this ... read moreHackers Poison Google Search Results to Deliver Zeus Panda Threat actors leverage SEO to ensure malicious links rank highly in Google results to infect targets with Trojan ... dominant in search results. In this case, attackers are "poisoning" the results for specific keywords related to banking and finance ... read moreHackers 'poison' Google search results to spread stealth banking malware Google search engine ... of this behaviour by using search engine optimisation to make their malicious links more prevalent in the search results, enabling them to target users with the Zeus Panda banking Trojan. "By poisoning the search results for ... read more

Poisoned Google Search Results Lead to Banking Trojan A recently observed Zeus Panda banking Trojan attack used poisoned Google search results for specific banking related ... Talos uncovered an entire framework that is using 'SERP poisoning' to target unsuspecting users and distribute the Zeus Panda ... read moreAttackers Use SEO to Steal Bank Credentials; Hilton Settles for $700K The attackers used malicious links more prevalent in Google search results to target numerous keyword groups, with most tailored towards banking or financial-related information that potential victims might search. By poisoning ... as well as the latest ... read more15 real-world phishing examples — and how to recognize them This screenshot shows an example of a phishing email falsely claiming to be from a real bank. Customers of Sun Trust might well fall ... up at the top of your search results. This lure is called Search Engine Optimization (SEO) poisoning. read more6 Ways You Might Get Hacked This Holiday Season As a result, many stores consumers visit over the next few months will be vulnerable to the same large-scale data breaches that affected Target and Home Depot (although both of those retailers have switched to the safer EMV system), as well as other types ... read moreQualys (QLYS) Q1 2017 Results - Earnings Call Transcript We now have, in fact, over 25 billion security data points indexed in our elastic search clusters providing almost instant query results ... our IOCs and future services as well. So you look at that as kind of a Trojan horse that we push our agent ... read moreBanking Trojan Targets Google Search Results It has become common for users to use Google to ... behavior by using Search Engine Optimization (SEO) to make their malicious links more prevalent in the search results, enabling them to target users with the Zeus Panda banking Trojan. read moreCriminals Are Poisoning Google Search Results with Banking Trojan Same Zeus Panda banking trojan – different distribution channels Security researchers at Cisco Talos have revealed that attackers are using SEO techniques to leverage favorable Google SERP (Search Engine Results ... poisoning to spread malware and ... read more

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Source: Poisoning the Well: Banking Trojan Targets #Google Search Results

Berlin Affiliate Conference: 5 content marketing strategies to earn big links

It's no secret that Google makes casinos and online gambling sites jump through numerous hoops to get listed. This is why many online gambling operators choose search engine optimization (SEO) as their way to drive traffic, users and players.

SEO, however, has gone through changes in the past few years. Google, for example, requires links that are natural and organic, but how can betting and gambling companies make it happen?

Among the topics that will be discussed at the Berlin Affiliate Conference (BAC) on Nov. 1 to 4 at Messe Berlin, is how gambling companies can create great content marketing—from the written word, infographics to data-rich stories and interactive microsites—that will give reputable sites a reason to write about and link to their sites.

Creating quality content marketing assets and getting organic links is a struggle for many marketing teams, particularly for the gaming industry, which is beset with challenges like being refused by new sites, bloggers and influencers.

Martin Calvert, marketing director at search-led digital marketing agency Blueclaw, will discuss five top strategies to create a content marketing strategy that builds a brand and earns big links. These strategies include understanding what top media and industry sites want from content; creating emotional content marketing; using data; capitalizing on the current news or media agenda; and creating evergreen content.

Aside from Calvert's presentation, BAC will also host several workshops that will delve deeper into SEO. Among the workshops confirmed for the conference are '10 Killer SEM Trick and Tips', 'Social & SEO: Chalk and Cheese', 'SEOcial Paradise', 'Doing More With Less: SEO That Works' and a 'Crash Course in Technical SEO'.

"It's an exciting time to be an affiliate, with lots of new opportunities emerging, but it is far from easy with fierce competition. In Berlin, we have made sure the agenda is packed with lots of handy tricks and tips that you can use to help you stay one step ahead," said Shona O'Donnell, event director for IGaming Business.

For the list of speakers, full schedule and workshops, visit the official BAC website.

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Source: Berlin Affiliate Conference: 5 content marketing strategies to earn big links

Techmagnate Wins the Best Search #Marketing Campaign at DOD #Awards 2017

Techmagnate Wins the Best Search Marketing Campaign at DOD Awards 2017 Techmagnate, a leading Digital Marketing Agency, today announced that they have won the "Best Search Marketing Campaign" award at the recently concluded Drivers of the Digital Summit & Awards 2017. The award was in recognition of Techmagnate's ... read moreEtihad Museum wins best museum award in London Dubai: Dubai Culture and Arts Authority (Dubai Culture) has announced that Etihad Museum has won top honours at The Leading Culture Destinations Awards 2017 in London. The museum won the Best New Museum in the Middle East and Africa award and placed first ... read moreMang Inasal bags top awards in prestigious 2017 Franchising Excellence Awards The win was largely keyed by Mang Inasal's launching of the Franchisory Advisory Council and other relevant initiatives, resulting in substantial net profit growth. The award for Best Overall Marketing Campaign in the Large Scale Business for Food ... read more

Canadian 'SuperStructure' Campaign wins Global Hyundai Marketing Award MARKHAM, ON, Sept. 11, 2017 /CNW/ - A marketing campaign developed and run by Hyundai Auto Canada supporting its Elantra compact car has won "2016 Best Marketing" award over submissions from other Hyundai subsidiaries in an internal, international ... read moreZentera Systems Wins CyberSecurity Breakthrough Award 2017 Oct. 10, 2017 ... defense-in-depth for enterprise applications in the cloud, moving to the cloud or on-premise. CoIP is deployed for worldwide operations by global corporations. The company has received numerous honors, including consecutive Red Herring ... read more'Veep' and 'The Handmaid's Tale' win top Emmy Award prizes Riz Ahmed was honored as best limited series actor for "The Night Of." Lena Waithe became the first African-American woman to win an Emmy for comedy series writing, for "Master of None," sharing the award with series co-creator Aziz Ansari ... read moreWWL-TV wins top honors from Press Club of New Orleans WWLTV.com earned top honors of the night in the best website category. Other WWL digital efforts also earned awards ... Assistant marketing director Candace Harralson earned first place for station promotion or campaign. read moreThe Block auction day bombshells! Drama set for finale as Josh and Ronnie come close to a PUNCH-UP while other contestants say they will be outraged if 'lazy' Jason and Susan win The publication reports longtime rivals Josh and Ronnie come close to a 'punch-up' while the other contestants will 'lose it' if 'lazy' Jason and Sarah win the show. 'If Jason and Sarah were to win the show, the contestants and crew would absolutely lose ... read more15 TO WATCH/5 SPORTS TECH/POWER OF SPORTS 5: RICK HORROW'S TOP SPORTS/BUSINESS/TECH/ PHILANTHROPY ISSUES FOR THE WEEK OF OCT. 28 Four members of the Warriors cracked the top 10 – more than any other team – while rookie Lonzo Ball finished tied for 10th with Draymond Green. The survey was distributed to marketing/branding ... If they continue to win, it looks like this marriage ... read moreSafeco Wins Silver Anvil Award for Excellence in Public Relations Campaign Safeco received the 2008 Silver Anvil Award for its Teensurance™ campaign in the Marketing Consumer Services-Technology ... independent practitioners, military, government, associations, hospitals, schools, professional services firms and nonprofit ... read more

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Global Location Based Marketing Services Market: Consolidation Likely In Future On Account Of Numerous New Players - Transparency Market Research

ALBANY, New York, November 2, 2017 /PRNewswire/ -- The  global location based marketing services market, which is in a nascent stage, is primed grow at a cracking pace in the years ahead. Sensing an opportunity in it, many players - big and small - are entering the fray. This is serving to heat up competition and will likely bring about consolidation. Savvy companies are also entering into partnerships to gain a solid foothold in the market. For example, electronics and technology companies in Asia Pacific are seen collaborating with western location intelligence service providers to integrate the latter's technology into their products to make up for the limited search engine and location intelligence service providers in Asia Pacific. South Korean electronics giant Samsung's partnering with Foursquare Labs, Inc. is a case in point. Near Pte. Ltd., Foursquare Labs, Inc., Google Inc, Groupon Inc., Groundtruth, Placecast, PlaceIQ, Scanbuy Inc., Shopkick, Inc., and Telenity, Inc. are to name a few key players in the global location based marketing services market. A report by Transparency Market Research, predicts the global location based marketing services market to rise at a robust 19.9% CAGR from 2017 to 2025 to become worth US$99.77 bn by 2025 from US$19.71 bn in 2016. Request to view Sample Report:  https://www.transparencymarketresearch.com/sample/sample.php?flag=S&rep_id=33407 Based upon location, the global location based marketing services market can be bifurcated into physical location and location of interest. Among the two, physical location accounted for a leading share in the market in 2016. Geographically, the key segments of the global location based marketing services market are North America, South America, Europe, Asia Pacific, and the Middle East and Africa. North America, currently, holds a sway over the market with maximum share. The market in the region is being driven primarily by the U.S. followed by Canada. A large number of promi nent companies domiciled the U.S. and partnering with one another to provide superior solutions to customers has served to provide a major boost to the market in the region. By registering a CAGR of 20.1% from 2017 to 2025, the market in North America is anticipated to maintain its dominant position in the years ahead too. Proliferation of Smartphones Drives Market  At the forefront of driving the global location based marketing services market are increasing penetration of GPS equipped smartphones and internet. This enables savvy retailers and other service providers to locate prospective consumers and send them push notifications and other advertisements. Elaborates the lead analyst of TMR report, "Expanded internet connectivity is expected to result in increased number of smartphone users using map applications. Improved connection speed increases reach of location-based high definition video advertisements on connected devices. Hence, better internet connectivity and improved c onnection speed is the key factor driving the location based marketing services market."

Browse Press Release at  https://www.transparencymarketresearch.com/pressrelease/location-based-marketing-services-market.htm

Privacy Concerns Hinder Market  Posing a challenge to the global location based marketing service market, on the other hand, is the privacy concerns of individuals. "There is an ongoing debate on whether obtaining GPS location of a GPS device user without consent is a violation of privacy of an individual or not. Many people deny the request of apps to send their location data to services providers due to privacy concerns," adds the lead analyst of the report. This review is based on the findings of a TMR report, titled, " Location Based Marketing Services Market (Location - Physical Location and Location of Interest; Promotion - Banner Display/Pop ups, Video, Search Result, E-Mail And Message, Social Media Content, and Voice Calling; Industry Vertical - Retail, Hospitality, Healthcare, BFSI, Education, Technology and Media, Transportation and Logistics, and Automotive) - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025." View Report TOC at https://www .transparencymarketresearch.com/report-toc/33407 The Global Location Based Marketing Services Market is segmented as below: Global Location Based Marketing Services Market, by Target Location

By Physical Location

By Location of Interest

Global Location Based Marketing Services Market, by Promotion 

Banner Display/Pop ups

Video

Search Result

E-mail and Message

Social Media Content

Voice Calling

Global Location Based Marketing Services Market, by Industry Vertical 

Retail

Hospitality

Healthcare

BFSI

Education

Technology and Media

Transportation and Logistics

Automotive and Others

Global Location Based Marketing Services Market, by Region 

North America

The U.S.

Canada

Rest of North America

Europe

The U.K.

Germany

France

Rest of Europe

Asia Pacific

India

China

Japan

Rest of Asia Pacific

Middle East and Africa

GCC

South Africa

Rest of Middle East and Africa

South America

Brazil

Rest of South America

Popular Research Report s by TMR:  About Us  Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company's exclusive blend of quantitative forecasting and trend analysis provides forward-looking insight for thousands of decision makers. TMR's experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyze information.

TMR's data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

ContactTransparency Market ResearchState Tower,90 State Street,Suite 700, Albany NY - 12207 United StatesTel: +1-518-618-1030 USA - Canada Toll Free: 866-552-3453 Email:   sales@transparencymarketresearch.com Website:  http://www.transparencymarketresearch.com Research Blog: http://www.editiontruth.com/ http://www.techyounme.com/ SOURCE Transparency Market Research
Source: Global Location Based Marketing Services Market: Consolidation Likely In Future On Account Of Numerous New Players - Transparency Market Research

Stiff Competition: How To Get Your Small #Business Noticed Online

Stiff Competition: How To Get Your Small Business Noticed Online Whether you're a new company or an established brand, it has long been difficult for small businesses to compete with larger companies. And the advent of the internet and search engine optimization (SEO) has only made the struggle more difficult. read moreMyriad Inventive Ways to Be Noticed How can I get the word out regionally without breaking the bank? Answer: With stiff competition ... your online ads. Some lower-tech alternatives for driving customers to your store include billboard and movie-theater ads and door-hanger campaigns. A small ... read moreNintendo's New World, From The Switch To Phone Games To Theme Parks And there's a lot of opportunity and excitement, both with the big third-party publishers, as well as the small independent developers ... who think you're intentionally making your products hard to get. But I looked on Amazon this morning, and it ... read more

Need Ecommerce Business Ideas? 27 Experts Give You Their Best Bet Niche fashion communities serve those audiences with hard-to-find ... very expensive online without doing almost any marketing. Trying to come up with unique ecommerce business ideas for your store? The more niche you can get –– the better. read moreThe Best Real Estate Website Builders | Which Will Help Grow Your Brand? You want a website that catches the attention of potential buyers and sellers, helps to build your brand, and most importantly, helps you get found among all the competition ... online and growing your business – let your website do the hard work so ... read more7 Low-Risk Businesses You Can Start Tomorrow But there are no guarantees in business, and no matter how good your idea is or how hard you work at ... It's easy to get started by working out of your own home. You can then market your tutoring services online or through a site like Tutor.com to ... read moreAustralian homewares labels killing it Christina Fedders, owner of online ... we noticed that Australia was pretty limited in the retail and product side of things." A crowded market makes for stiff competition, which Glade-Wright says is the most difficult aspect of running her business. read moreHow To Get More Job Offers With This Unexpected Tactic "When I graduated, I noticed that everyone was doing the same thing to get a job. Resumes, applying online ... It was causing competition to skyrocket in an already-faulty approach where you had two pieces of paper (your resume & cover letter) and ... read moreHow to Get More Traffic from Uncontested Keywords Pick an example in your niche and run with it. You need to find the right balance between search volume and competition. Yes, these longer-tails will get fewer searches ... my ranking efforts – I really noticed my business start to grow. read moreHow to Structure Your Optimization and Experimentation Teams Centralizing can help you avoid competition ... necessary tools or to get corporate and business unit managers to trust the experiments' results." This example from Optimizely gives a good look at the benefits of centralizing your data team, rather ... read more

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Source: Stiff Competition: How To Get Your Small #Business Noticed Online

The ROI of recommendation engines for marketing

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Netflix's long list of suggested movies and TV shows is a fantastic example of a personalized user experience. In fact, about 70 percent of everything users watch is a personalized recommendation, according to the company.

Getting to that point hasn't been easy, and improving on its recommendation system is an ongoing process. Netflix has spent well over a decade developing and refining its recommendations.

In 2006, it launched the Netflix Prize to search for machine learning experts who could improve its previous algorithm. A team of algorithmic scientists bested the company's algorithm by 10 percent — a small percentage, you may think, but it was convincing enough for the company to expect huge improvements in the future. The team's efforts earned them a $1 million prize.

Recommendation engines can help marketers and organizations increase the likelihood of arriving at recommendations tailored to a user's past online activity or behavior using in-depth knowledge based on big data analysis.

In this article, I'll explore how companies can increase their ROI by fruitfully leveraging personalization and recommendations. I'll break down the potential business benefits of recommendation engines into three categories based on my company's analysis of dozens of recommendation engine use cases.

[Read the full article on MarTech Today.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author Daniel Faggella is an email marketing and marketing automation expert with a focus on the intersection of marketing and artificial intelligence. He runs TechEmergence, a San Francisco-based market research and media platform for artificial intelligence and machine learning applications in business.
Source: The ROI of recommendation engines for marketing